Recently, some netizens posted a Changan Mazda EZ-6 car purchase invoice. The invoice shows that the purchased model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. As Changan Mazda’s first knock-out product to enter the new energy market, this market news quickly attracted extensive attention and discussion in the industry.
If you look at the details of the invoice, the credibility of this car purchase invoice is very high. The invoice date is August 16, while the pre-sale time of Changan Mazda EZ-6 is scheduled for September 28, which is more than a month earlier than the pre-sale time. According to common sense, car companies will conduct detailed planning and market inspections before the release of new cars, and have a complete time to advance the car manufacturing process and price decision. For a joint venture like Changan Mazda, it is also reasonable to negotiate the price in advance. The sensitive information involved in the invoice, such as the invoice code, has been coded, but from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., there is little doubt about the authenticity of the invoice. Therefore, we have reason to believe that this invoice, which sells for 221,800 yuan, is credible and most likely internal outflow, showing the true market pricing of the EZ-6.
In fact, since the Changan Mazda EZ-6 made its debut at the Beijing Auto Show in 2024, it has become the darling of the joint venture new energy car market with lightning speed. This popularity comes not only from its innovative design, but also because it is the only model in the joint venture B-class car market that offers extended range power options. This undoubtedly fills the gap in the extended range area of joint venture new energy models.
In terms of specific product parameters, from the perspective of body size, the length, width and height of the EZ-6 are 4921/1890/1485mm respectively, and the wheelbase is 2895mm. It adopts a frameless door and hatchback design, which is more fashionable than other electric vehicles. The design of the rear through taillights and the round barrel lights on both sides retains the shadow of Mazda’s classic design elements.
In terms of power performance, the exposed information shows that the EZ-6 has two power forms: pure electric and range extension, and adopts a rear-drive layout. The pure electric version is equipped with a 190kW motor, and the range extension version uses the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, the pure electric model can reach 480km or 600km according to the battery pack capacity; while the range extension vehicle can achieve a long battery life of more than 1300km on a single charge and a tank of fuel.
In terms of intelligent configuration, the luxury of the EZ-6 is equally eye-popping. It is equipped with the Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen and full LCD instrument panel, AR-HUD head-up display, 180-degree panoramic chassis, adaptive cruise, lane keeping assistance, automatic parking and other complete high-tech configurations. In addition, there is a rare Sony sound system in the same class, 64-color ambient lights, zero-gravity seats and other user-friendly designs to meet users’ dual needs for intelligence and comfort.
Although these luxury configurations have made the EZ-6 stand out in the same class of models, we have to further examine its market positioning and price. Judging from the starting price of the pure electric version of 221,800 yuan, the EZ-6 is quite close to the people in the same class of joint venture models. Compared with Tesla, which is priced at about 300,000 yuan, the EZ-6 is not only cheaper, but also more luxurious. Compared with the Volkswagen ID.7 priced at 227,700 yuan, the EZ-6 is obviously more attractive in terms of intelligent configuration and battery life.
Considering Mazda’s consistent pricing strategy, the pre-sale price of the EZ-6 is likely to fluctuate in the range of 18-240,000 yuan. If the pre-sale stage is accompanied by preferential policies, the EZ-6 will appear very cost-effective, which will undoubtedly impact other joint venture new energy models in the market. It is reported that the EZ-6 will start pre-sale on September 28 and is expected to be officially launched at the end of October, when all prices and market strategies can be announced.
As Changan Mazda’s first new energy product, the pricing and configuration of the EZ-6 are full of sincerity, which has brought a lot of pressure to competitors. Next, we will wait and see if this car that focuses on market hotspots can occupy a place in the hearts of users and open up a new chapter for Changan Mazda in the new energy market.
On the eve of the new car pre-sale, what are your expectations for the market performance of Changan Mazda EZ-6? Do you think its starting price of 221,800 yuan is reasonable? Please share your views in the comment area.