Reporter, Li Xiaohong

After announcing the All in AI strategy, on February 29, Xingji Meizu Group held a grand "Meizu Special Event" conference in Zhuhai, officially opening the AI era of Meizu and drawing a ceremonial end to Meizu’s smartphone era.

Shen Ziyu, chairperson and CEO of Xingji Meizu Group, admitted that it was a very difficult decision for him to stop the new project of traditional smartphones and fully invest in the field of AI. But he believes that AI is the future that cannot be missed, and Meizu in the next era will be All in AI. "Meizu has the confidence to enter the AI industry. On the one hand, it has sufficient experience in multi-end point and multi-platform development. On the other hand, Flyme has accumulated a lot of advanced experience in human-machine interaction."

Meizu’s determination to turn around and bet on the AI field is also related to the fact that Meizu has always been a cutting-edge entrepreneurial team. When Meizu was founded, it was just an MP3 musician manufacturer. In 2009, after seeing the trend of smartphones, it discontinued all MP3 products, turned around and embraced more future smartphones, and then launched many highly praised Meizu mobile phones with great personality and recognition. In today’s AI sweeping the world, Meizu has keenly smelled the AI trend and fully invested in the AI field, hoping to find its new position in the new round of technological revolution.

At the press conference, Meizu released its first AI end point – Meizu 21PRO, taking the first step of Meizu All in AI.

As a newly built tomorrow’s device for the AI era, Meizu 21PRO not only achieves a qualitative leap in performance, but also makes a big fuss about AI. Meizu 21PRO has rich new AI functions such as AI smart keys, AI auxiliary input, AI gallery and AI voice, bringing users more convenient and intelligent service experience, which is a true open AI end point. In the future, Flyme system will also introduce more AI concepts, such as AI portable secretary, task robot, AI memory housekeeper, etc., to break through the traditional model and bring a new technology experience.

In an interview with the China Economic Times reporter, Shen Ziyu said that changing the human-machine interaction experience is the core advantage of AI mobile phones. As a connection point for users, smartphones make people feel that APP is a better way by swiping or multi-touch, laying the core foundation for the rapid development of smartphones for more than a decade. AI mobile phones are users who need to communicate with AI, rather than asking users to go to APP. Tell the AI Agent if you have any questions, and the AI Agent pushes according to the user’s usage habits. This is the core human-interaction machine experience. Therefore, the human-interaction machine experience determines the survival and value of the AI end point.

"In the AI era, Meizu must seize the opportunity to elevate the human-machine interaction experience to a higher level." Shen Ziyu said that AI mobile phones need to change the hardware form and human-machine interaction experience, and at the same time reshape the entire supply chain, so that major mobile phone manufacturers can achieve differentiated development.

Of course, Meizu announced the end of the traditional smartphone business and the opening of the AI end point market, which is bound to have a greater breakthrough. Meizu 21PRO, as Meizu’s first flagship mobile phone with open API capability, is open to all large model platforms, provides developers with system permissions, API documents, and opens the AI computing power of the processor, allowing developers to have full freedom to realize more innovative functions and application services.

Shen Ziyu told the China Economic Times reporter that the reason why all big model platforms are open is because Meizu cannot cover all aspects. Meizu has control over the hardware, but the content of AI big model training is for users to use hardware related habits and interactions. For example, Meituan, Alibaba, etc. have a large number of user habits and data, and Meizu cannot cover these areas, so FlymeOS must be developed.

To make subversive AI equipment is a big challenge for Meizu. Shen Ziyu believes that at present, Meizu needs to solve the problem of lack of talent and technical structure adjustment. In the future, it is necessary to expand the AI team and adjust the existing talent structure.Transform from an experience leader in the smartphone era to an experience leader in the AI era.

At the press conference, Meizu announced the details of the All in AI strategic plan, including building AI Device products, refactoring the Flyme system and building an AI ecosystem. Among them, Meizu will focus on building an AI ecosystem and fully open Meizu AI Device hardware to many international top model teams, including OpenAI, to jointly promote the innovation and development of AI technology.

"In the AI era, Meizu will reconstruct the product form of hardware, based on a new interaction pattern, reconstruct the interaction logic of software, interact in a more intuitive way, and reconstruct the ecological layout based on AI," Shen Ziyu said.