Author |Zhang

Edit |Wang bin

Cover |HarmonyOS zhixing

HarmonyOS Zhixing enjoys the world S9 and Huawei’s full-scene new product launch conference for almost an hour. Yu Chengdong finally took the stage slowly with the shouts of the audience, bringing the third brand new car of Huawei HarmonyOS Zhixing to enjoy the world S9. After losing in the intellectual world, enjoying the world has become the key to whether Huawei can gain a foothold in the high-end pure electricity market.

This year, Yu Chengdong stopped mentioning "far ahead". It is said that it was because of a ban inside Huawei. He denied it, but he never used these words again. In the audience under the stage, someone gave a sign saying "those four words".

Huawei conference screenshot

Yu Chengdong can really afford to be "far ahead". The first half of 2024 is the half year in which Huawei HarmonyOS Zhixing has made great strides. The M9 released at the end of last year was a great success. Since its mass delivery in April, it has been ranked first in monthly sales of cars with a price of more than 500,000 yuan, regardless of body and energy form. It can be regarded as a curve that helped LI complete the KPI of MEGA. At present, the M9 has delivered a total of 70,000 vehicles. At the beginning of this month, the 400,000-th mass production car was officially rolled off the assembly line.

In March, Cyrus’ share price once hit an all-time high of 106.66 yuan, and its market value surpassed that of LI to become the first new force to build cars. He Liyang, president of Celeste, said at the Huawei conference in April, thanks to the great Huawei.

This is not the first car company to praise Huawei so enthusiastically. Also at the Huawei conference in April this year, Yin Tongyue, chairman of Chery, also said that Huawei is a great enterprise and a model for them, and it is indispensable for China to build a good car.

However, the same statement did not bring the same sales volume to the intellectual S7 as the intellectual S7. If the sluggish sales of Zhijie S7 before April can be explained by the shortage of spare parts, after the production capacity resumed in April, the monthly sales of Zhijie S7 still stayed at more than 2,000 units, which can only be described as the cold market. Yu Chengdong had to admit before that the intellectual S7 didn’t sell well, and there was still a big gap in their marketing ability, and the intellectual brand had not been built.

At yesterday’s press conference, the Zhijie S7, which appeared on PPT with three SUVs in the world, was even more shabby. Several models in the world are marked with the sales volume of the covered screen or a large number, and only Zhijie S7 has the first net recommended value (NPS) of the brand.

Positioning the enjoyment S9, which is higher than the intellectual world and more expensive, is another attack of Huawei in the field of pure electric cars, and it is also a key battle that Huawei cannot fail. Some market voices think that the car market is not as good as SUV, and the pure electric car market is even worse, and they have doubts about whether Enjoy S9 can win the luxury pure electric car market. Huawei HarmonyOS Zhixing has not yet proved itself in the field of pure electricity.

Enjoy the world S9/ Tuyuan Weibo, Yu Chengdong

A comparable example is Weilai ET7. The starting price of this pure electric car is nearly 30,000 yuan more expensive than that of the enjoyment S9, and the sales volume in the past two months is about 1,000 units. Since its launch, ET7 has never really established the luxury car market dominated by BBA.

Enjoy the positioning of S9 as a C-class medium and large car, and Yu Chengdong hopes it can leapfrog the D-class luxury car market of Mercedes-Benz S-class, BMW 7 Series and Audi A8. At the press conference, he used the successfully-asked M9 as the platform S9, and the two 9-series models were "Double Nine Flagships, Meet at the Peak".

Restricted by the market performance of pure electric cars in the past, it may be difficult for Enjoying S9 to replicate the sales miracle of Asking M9. The starting price of Enjoy World S9 is 399,800 yuan, which is much lower than the pre-sale price of 450,000-550,000 previously disclosed. At the press conference, Huawei also hired two stars, Huang Xiaoming and Gao Ye, as "brand friends" for Enjoyment, and they talked about the advantages of Enjoyment S9 at the press conference.

It’s hard to say how much these two stars have driven the entrepreneurs aged 40-50 targeted by Enjoy World S9, and their publicity role may not be as good as that of Weibo CEO Wang Gaofei and 360 Chairman Zhou Hongyi who co-produced short videos with Yu Chengdong. In the past, Huawei has never hired a spokesperson for HarmonyOS Zhixing’s brands.

Tuyuan Yu Chengdong Weibo

However, the success of the industry is ahead, and car companies can no longer consider too much. BAIC Group, which cooperates with Huawei to enjoy the world, had poor sales of the polar fox brand in Hi mode before, with sales of only 30,000 vehicles last year. This year, with a lower price/performance ratio, Polar Fox finally achieved a delivery volume of over 8,000 vehicles for two consecutive months.

BAIC reached a smart car selection cooperation with Huawei last year. At the press conference, Zhang Jianyong, Chairman of BAIC Group, came to power after Yu Chengdong, and as usual, he emphasized a wave of determination to cooperate with Huawei, saying that they regarded the cooperation with Huawei as the company’s core strategy and the first priority strategy, and BAIC All In enjoyed S9.

In addition to enjoying the world, the first model of Zunjie, which Huawei cooperates with Jianghuai, is expected to be released in the first quarter of next year, and its positioning may be higher than that of Enjie.

Zhijie will also release a coupe R7 based on S7 this year, and plans to have an extended range version. Previously, there had been widespread discord between Chery and Huawei, and Yin Tongyue’s statement temporarily eliminated these disputes. But you can still see some differences from open channels.

An early user of Zhijie S7 posted a post on the social platform, and BAIC actively forwarded it on the social platform to follow up Huawei’s publicity before the release of the enjoyment, and Weibo was the top one. On the other hand, Chery, the user said, "As the owner of the intellectual world, I opened the official numbers of Chery Group and Chery New Energy. Yes, there is no such car. Weibo, who is not even willing to forward Zhijie cars. "

Zhang Jianyong’s speech on the stage may represent the attitude of car companies. He said, "BAIC and Huawei are worthy of the name, although Mr. Yu has a lot of friends." There was a lot of laughter under the stage.

Today (August 7th), the share price of Beiqi Blue Valley closed at 9.08 yuan, down slightly by 1.52%.

Lei Feng. com reported on April 11 that Baidu Smart Yunfeng Club opened today. Since Baidu announced the organizational restructuring at the end of 2018 and announced for the first time in early 2019 that the single-quarter revenue of cloud business exceeded 1 billion, the trend of Baidu Cloud has always attracted attention. At today’s conference, there was no Zhang Yaqin-style opening speech (Zhang Yaqin announced that he would retire in October this year), but both Yin Shiming, vice president of Baidu, and Baidu AI Cloud executives were full of technical models and announced many new products.

Yin Shiming’s opening speech explains in detail the behind of Baidu Cloud upgrade.

In Yin Shiming’s speech, the two key words emphasized are "intelligence+"and "+intelligence".

Yin Shiming said that Baidu put forward ABC’s strategy in 2016, and it hasn’t changed much until today, but there is an upgrade of the version (currently version 3.0). Baidu has always insisted that intelligence, data and traditional cloud computing should be trinity, but intelligence should be the core, and products and services of any industry will be transformed into intelligence.

Baidu Cloud was upgraded from Business Group (BU) to Business Group (BG) not only because it was renamed once, but because "intelligence is the DNA of Baidu Cloud", which carries Baidu AI TO B and cloud services. The cloud in the intelligent age has infinite possibilities for computing, which means that the computing power has no boundaries, the algorithm will be everywhere, and the data will be productive around the algorithm. Baidu will lead the "qualitative change" to "intellectual change" of AI thinking.

"ABC3.0 is not limited to+intelligence, not just intelligence+. Nowadays, CTOs in various industries should think about whether the business is opened in the intelligent age. "

Yin Shiming mentioned that the reason why Baidu’s ABC3.0 architecture doesn’t combine with blockchain and security slogans at will (the industry has ABCDE, etc.) is because blockchain is technology, while ABC is architecture. With this architecture, you can add any technology and do things at the platform level, including intelligent video platforms, but the architecture should be stable. Baidu has always believed that besides the primary, secondary and tertiary industries, video may become the fourth industry, and many technical directions in Baidu AI Cloud in the later period are also related to this.

In his view, ABC originated from the practice and judgment of the Internet, and it is the accumulation of search engine ideas. Now it is time to feed back the Internet. In the era of PC Internet, technical thinking was relatively heavy, and storage servers were born at that time; In the era of mobile internet, tool thinking is relatively heavy, and IaaS/PaaS are on the rise, but traditional giants will have some difficulties; In the era of intelligent Internet, ability and thinking are very important. ABC can add anything and bring new models. What Baidu provides is "ABC+ intelligence+",which implies that it can be both+intelligence and+intelligence.

"I believe this is a great era. When AI comes, we can use AI as a tool to improve our productivity. We can also say that it is a new form of intelligent Internet after PC Internet and mobile Internet. This needs us to think about it."

Xie Guangjun released new products and announced the price reduction of several cloud products.

Subsequently, Xie Guangjun, deputy general manager of Baidu AI Cloud, followed Yin Shiming to give a speech.

Xie Guangjun said, why is intelligence so hot today? It is not the rapid rise of AI capabilities, but the improvement of capabilities such as big data and cloud computing. Baidu cannot do without ABC. Today, Baidu’s ABC3.0 will also promote the transformation of Internet basic technologies.

What technology does Baidu AI Cloud have at present? This may be a place that the outside world is interested in. Xie Guangjun used a picture to answer this question.

The core message is:

At the AI level, there are 158 general capabilities, and there is the world’s number one data forecasting platform, which is known as the largest large-scale heterogeneous computing platform in China.

Big data level, 100,000-level machines, 3EB of data storage, and 100 P of data for millions of jobs per day.

In terms of cloud computing, 3 million CPU cores, 6EB storage capacity, PUE1.9, and the super-average level increased by 88%; Trillion web pages, tens of billions of video image data.

Then he recalled that in the Spring Festival Evening of 2019, Baidu AI Cloud withstood the red envelope test of China’s largest traffic, and experienced 20.8 billion activities, 100 times of traffic, 100,000 servers, 8 special clusters and 60 times of resources, which can be regarded as a comprehensive test of Baidu’s resources, but it is the technical accumulation of Baidu in the past 20 years that it can do this. To sum up, it is still the core of ABC.

Then, Xie Guangjun talked about Baidu’s existing capabilities and products to be released today from three perspectives: cloud computing, big data and AI.

At the level of cloud computing, he first announced the continuous launch of high-specification data centers, such as Baoding in North China, new AZ in Beijing in North China, new AZ in Suzhou in East China, new AZ in Guangzhou in South China, and Singapore in the near future.

Subsequently, the curtain of product release was officially opened, and more than a dozen new products were announced in one breath.

The first is to calculate new products. New generation cloud host release, high performance computing GPU release, container instance release, function computing upgrade.

Then, Xie Guangjun announced that Baidu AI Cloud fully supported IPv6.

Lei Feng. com noted that in the second half of 2018, Ali, Tencent and JD.COM have announced their full support for IPv6. What are the highlights of Baidu’s announcement? According to Xie Guangjun, Baidu provides dual-stack access capability, supports dual-stack VPC inside and outside, or an internal network from IPv4 to IPv6, and is the first instance of IPv6 BLB supporting IPv6 load balancing capability in the industry.

Subsequently, the new network products also have some feature upgrades. For example, releasing local DNS products; Flexible network card product release, service network card release, users can build multi-available services; In addition, the flexibility of the network has been enhanced, and EIP can temporarily upgrade and release bandwidth packets, which can save customers’ costs.

In terms of storage, Xie Guangjun used the word "heavy" to announce the advent of a new storage BTS.

Technically, BTS has multi-stage compression technology, with IO consumption decreasing by more than 40% compared with Hbase, parallel lock-free data structure, multi-thread throughput and writing performance improving by more than 50%. In particular, Schema Free is convenient to support millions of cases of single linear expansion to PB level; Ten million TPS.

In terms of database, a new product CRDB was released, which further improved the reading and writing ability, and realized TP-AP mixed load in NewSQL ability, with a maximum of 1 million QPS；; Transparency is achieved in fault migration, and node failure is said to be "second-level recovery". Xie Guangjun emphasized that CRDB is the core of Baidu’s search engine, and Baidu’s web database is to store data on this system.

Followed by the release of new safety products. In addition to the general capabilities of login management and asset monitoring, Xie Guangjun announced the addition of a new product (key management service) and a new feature (host security HOSTEYE). Among them, Baidu adopts distributed architecture and national secret standard in key management, which has high security and high availability, and has perfect SDK support, so users can manage and use keys independently. Host security HOSTEYE can detect and kill malicious processes such as mining.

Subsequently, two products related to audio and video were released one after another.

CDN dynamically accelerates the release of new products, with 30% requesting speed increase. Lei Feng net note: Baidu network disk is an application with high upload speed, and this technology can solve this kind of problem. The characteristic of the new product is to realize one-way acceleration to the nearest access network.

Real-time audio and video communication RTC product release has 1080P video call experience, 20% anti-packet loss rate, 99% connectivity rate, and a lot of AI capabilities integration, which is currently used in interactive live broadcast, online education classroom and video conference fields.

When Xie Guangjun finished introducing the ability of computing, a long picture showing the ability of big data suddenly appeared on the big screen.

Xie Guangjun said that in big data, Baidu has three goals:

Openness: continue to contribute core technologies to the open source community;

Easy to use: 20+ product system, perfect data processing system;

Security: authentication, security isolation, data encryption and desensitization, etc.

He also announced that Palo, a multi-warehouse product, has entered apache incubator. At present, many domestic manufacturers are using Baidu’s multi-warehouse solution, such as Meituan, Chain Home, Sohu and Xiaomi. This warehouse has deployed more than 1,000 machines, more than 200 application services, and the largest single online business volume reaches 500TB.

In streaming computing, BSC product release can be applied to real-time log analysis, real-time monitoring, real-time personalized recommendation and IoT deployment, and can be completely hosted, so users do not need to pay attention to and manage infrastructure details. In addition, he also announced the release of Pingo, a data factory, which is a highly integrated platform for data development, analysis and mining. It can complete the development of big data in one stop, which may be sought after by developers.

As the highlight of Baidu technology, AI capabilities have always been used for the finale release.

Xie Guangjun showed the picture of Baidu Brain 3.0, indicating that 158 abilities such as deep learning, dialogue search and natural language processing have been achieved. Its carriers are also diverse, including model standard platform, customized training platform and ABC all-in-one machine.

In terms of intelligent speech ability, it has high-precision speech recognition, awakening, intention understanding and smooth speech synthesis ability.

In face technology, there are comprehensive face algorithms and live detection, and perfect face products have been created, such as offline SDK, face integrated machine, PaaS API and intelligent hardware.

Subsequently, Xie Guangjun announced the price reduction information of several products, which was close to the price "waist cut". It mainly includes cloud server BCC (up to 50%), cloud disk CDS (up to 50%), object storage BOS (up to 13%), and live audio and video LSS (up to 50%).

On top of ABC’s core architecture, Baidu released the first open source edge computing platform in China, which became one of the top ten events in the field of Internet of Things in 2018 and won wide acclaim on GitHub. Open Edge builds a new edge computing framework by using Baidu’s technology accumulation, and implants strong computing power on edge devices. In addition, Baidu ABC has some combination with new 5G technologies, and is currently cooperating with China Mobile.

At the end of the speech, Li Xu, general manager of Baidu AI Cloud Video Intelligence, and Xie Danming, vice president of iQiyi, came to the stage to release the intelligent video platform. As shown in the figure.

Summary of Leifeng. com

When Baidu proposed ABC strategy in 2016, it was still a weak voice. Today, ABC has become a recognized theme in the industry. From PC Internet to mobile Internet to today’s smart Internet, the ambition of this search giant has been expanding.

"Overlapping innovation" and "thinking change" may be the most prominent labels of Baidu now.

When the internet traffic is no longer growing, Baidu must think about how to switch users. Obviously, Baidu Cloud is the leading weapon, bearing the ambition of AI to B.

Since Baidu Cloud’s DNA is intelligent, in the next 20 years, Baidu will also develop into the position and role of the intelligent core hub of the Internet. Only in the current competition on the cloud, although Baidu Cloud has become the fastest player in the industry with a revenue of over 1 billion in a single quarter, it still has a lot of work to do.

The original article of Leifeng. com is prohibited from being reproduced without authorization. See the instructions for reprinting for details.

For the cost of automobile mechanical filter, air filter and steam filter, the price in the market is quite different. Usually, their total cost is about 1000 yuan. For routine maintenance, the mechanical filter, air filter and steam filter are usually replaced in minor maintenance of 10,000 kilometers, while the mediator of 20,000 kilometers will include the replacement of engine oil, mechanical filter, air filter and air conditioner filter.

Air filter plays an important role, which can reduce the wear of cylinder, piston and piston ring and ensure the smooth operation of the engine. Correct installation is very important, which can effectively prevent impurities from entering the engine and prolong the life of parts.

The function of oil filter can’t be ignored either, which ensures the cleanliness of lubricating oil and prevents the wear of moving parts and the blockage of oil circuit. Under normal circumstances, the oil and oil filter should be changed every 5,000 kilometers to maintain the best performance.

The fuel filter protects the engine from impurities and moisture in gasoline. It is generally recommended to replace the engine every 20,000 kilometers or once a year to ensure the normal operation of the engine.

In the major maintenance, in addition to the above filters, the air conditioning filter element also needs to be replaced to maintain the air quality inside the car. As for the specific costs, such as the prices of engine oil, machine filter, air filter and air-conditioning filter element of Honda CR-V, they are as follows: the engine oil is about 300 yuan, the machine filter is about 30 yuan, and the air filter and air-conditioning filter element are about 50 yuan and 200 yuan, respectively, but the prices may fluctuate depending on the model and place of purchase, so it is recommended to take the actual situation as the basis.

Please note that the above prices are for reference only, and the actual cost may vary according to the region, brand and specific model. It is recommended to confirm the specific quotation with the auto repair shop or authorized service center during maintenance.

　　Text | Sina Technology Zhang Jun

　　Editor | Han Dapeng

　　Focus on:

　　1. AsEco-chain enterprises, creating meters and numbers, have the same joy and trouble. Relying on Xiaomi, Chuangmi Digital has created smart cameras’s explosive products and supported more than 80% of its revenue; However, the excessive dependence on Xiaomi also resulted in a low gross profit margin. Investment in research and development is also insufficient, and patent infringement lawsuits are also faced.

　　2. In order to change the dilemma of single revenue, Chuangmi Digital has launched new categories such as smart watches, sweeping robots and smart doors. Among them, the smart door has become a controversial product, and Chuangmi Digital Alliance intends to build it into the entrance of the whole house intelligence, but there are still great problems in user habits, installation and after-sales service.

　　Another Xiaomi eco-chain enterprise is going public. Relying on a camera explosion, Chuangmi Digital achieved a revenue of 1.5 billion in 2021.

　　But the thinness of products is a big problem. I don’t know if I can learn from the smart refrigerator with a screen. Chuangmi Digital Alliance takes the smart door with a screen as a key new category, trying to build it into a smart control center for the whole house. However, many users have reported that there are huge problems in the installation and after-sales of Chuangmi Smart Door, and the product demand is also in doubt.

　　Because of the excessive dependence on the millet sharing model, the gross profit margin of Chuangmi is also low, only less than 20%. Chuangmi, which sprints to the market, still faces many challenges.

　　Eighty percent of the income depends on selling cameras.

　　During the reporting period, the main products of Chuangmi Digital Alliance include smart cameras, smart watches, smart doorbells, smart doors and smart cat eyes. But in fact, it relies heavily on smart cameras products.

　　From 2019 to 2021, the operating income of Chuangmi Digital Alliance was 875 million yuan, 1.124 billion yuan and 1.532 billion yuan respectively, and the proportion of smart cameras in operating income was as high as 86.96%, 89.17% and 83.88% respectively.

　　Smart cameras products of Chuangmi Digital Alliance include indoor smart cameras, outdoor smart cameras and webcam. In the category of smart cameras, Chuangmi Digital Alliance really did a good job. According to the statistics of iResearch, the shipments of home cameras in China in 2020 and 2021 were 40.4 million and 46.5 million respectively, and the shipments of Chuangmi Digital Alliance smart home cameras in 2020-2021 were 8.04 million and 10.28 million respectively, with market share of 19.90% and 22.11%.

　　However, it is obviously not enough to rely solely on this explosion.

　　In 2020, Chuangmi Digital launched smart doorbells, smart doors, smart cat eyes, smart watches and other products; In 2021, it even entered the category of sweeping robots. We have been focusing on the creation of smart home security products, and the product line is becoming more and more messy.

　　These messy product lines have not brought smart cameras-scale income to Chuangmi Digital Alliance for the time being. In 2021, for example, smart cameras’s revenue accounts for 83.88%, smart watches for 4.33%, smart doors for 2.12%, and sweeping robots for only 0.68%.

　　Heavy dependence on Xiaomi, low gross profit margin

　　It is worth noting that Chuangmi Shulian relies heavily on Xiaomi, which is also a common problem of Xiaomi ecological chain enterprises.

　　From 2019 to 2021, the associated sales of Chuangmi Digital Alliance to Xiaomi Group were 779 million yuan, 851 million yuan and 916 million yuan, respectively, accounting for 89.09%, 75.69% and 59.79% of the company’s operating income in each period, showing a high proportion as a whole, but there is a downward trend year by year.

　　Chuangmi Digital Alliance is also aware of this problem and is making efforts to increase the sales of its own brand.

　　Xiaomi is a complex role of love and hate for Xiaomi eco-chain enterprises. On the one hand, Xiaomi eco-chain enterprises can rely on the advantages of Xiaomi’s brand and channel in the early stage to quickly turn a certain category into an explosive product; On the other hand, when these Xiaomi eco-chain enterprises grow and develop, they will not be satisfied with the low gross profit under the Xiaomi model and seek to establish their own brands instead.

　　According to the disclosure in the prospectus, under the sharing mode with Xiaomi, whether the company can make a profit depends on Xiaomi Group. For the customized products of Xiaomi in the sharing mode, Xiaomi Group will share the profits after they are finally sold through various channels of Xiaomi Group.

　　According to the data, in 2019-2021, the comprehensive gross profit margin of Chuangmi Digital Alliance was 15.50%, 17.98% and 19.75% respectively, which was generally lower than the average compared with the gross profit margins of comparable companies such as Fluorite Network, Meizhi Optoelectronics, Jimi Technology and Roborock.

　　Chuangmi Shulian explained that the gross profit margin of the company is lower than that of comparable companies, mainly because the product structure and business model of the company are different from those of comparable companies in the same industry. The company’s gross profit margin is lower than that of fluorite network. One of the main reasons is that the company’s Xiaomi mode revenue accounts for a relatively high proportion. Under the sharing mode with Xiaomi, part of the profits are shared by Xiaomi Group, so the gross profit margin is low.

　　In addition, Chuangmi Digital Alliance also has a competitive relationship with Xiaomi and other Xiaomi ecological chain enterprises. For example, in smart cameras products, Xiaomi Group not only purchases from Chuangmi Digital Alliance, but also purchases from Tianjin Hualai Technology Co., Ltd. and Shanghai Moxiang Network Technology Co., Ltd.; For example, in smart watches and sweeping robot products, Xiaomi brand also has its own products.

　　Is the wisdom gate an IQ tax?

　　In order to get rid of the dependence on smart cameras products, Smart Door is one of the key products of Chuangmi Digital Alliance.

　　First, the unit price of smart door products is higher, which is expected to bring more income; The second is that the smart door integrates many functions such as door lock, doorbell, cat’s eye, etc. At the same time, Chuangmi Digital Alliance intends to build it into an intelligent central control system for the whole house.

　　In 2020, Chuangmi Digital launched the Xiaobai Wisdom Gate H1, with a pre-sale price of 3,999 yuan and a daily retail price of 4,999 yuan. Chuangmi Digital has a 10-inch LCD screen embedded in the door, which can check the situation outside the door and control the indoor equipment.

　　This year, Chuangmi Digital Alliance has launched the BLADE STAR series of Xiaobai Wisdom Gate, with the original price starting from 12,999 yuan and the crowdfunding price of Xiaomi products starting from 7,999 yuan. This time, a 5-inch touch screen was embedded outside the door, and a 10.1-inch touch screen was embedded in the door.

　　Why put a screen on the door? The original intention of Chuangmi Digital Alliance is to use it as the entrance to control the intelligence of the whole house. In the process of intelligent landing in the whole house, with more and more intelligent devices in the house, it is difficult to control and operate only by mobile phones. Therefore, some enterprises want to add a screen control device to the refrigerator, and some enterprises want to use the TV as the control center. But in fact, no matter whether it is the door, refrigerator or TV, their control scenes are relatively simple, and it is not easy for users to develop habits.

　　From the data point of view, the sales volume of Chuangmi Digital Smart Door is not very good. In 2020, the sales volume was 4,800 units and the sales volume was 12,914,100 yuan. In 2021, the sales volume was 9,500 units and the sales volume was 32.533 million yuan. Chuangmi Digital Alliance is constantly raising the unit price of products to seek revenue growth.

　　It is worth noting that, unlike cameras, cat’s eyes and other products, the installation of smart doors is convenient, and the links involved are also very complicated.

　　Sina Technology saw on the e-commerce platform that many users who bought Chuangmi Xiaobai Smart Door H1 said that the installation service was handled by a third party, which led to frequent problems and poor after-sales service. One user said, "Don’t buy this door, it’s really rubbish and the service is rubbish!" According to his description, there are two main problems in this smart door. First, there is a problem with the door lock, and the lock core automatically rebounds, and the lock core is changed before it is used; Second, the door cover is not the right size, and there is a gap after installation, which makes it look ugly. When seeking after-sales service, it is difficult to connect the after-sales phone, and online customer service is also a unified reply, which does not solve the problem.

　　Another user also pointed out the size of the smart door. Because it does not support custom size, it is extremely ugly to install in a community with a large door. If you want to return the goods, you still need to pay thousands of yuan. "If you like smart locks and smart cat eyes, you can buy them directly. You don’t need to buy this door. It’s really rubbish after sale."

　　Even more, some users posted the post of "Xiaobai Wisdom Gate H1, Special Pit Xiaobai" on social networking sites, telling the story of being locked at home because of the door lock failure. "If, in case, any user is unfortunately trapped in a fire at home, this door will become an accomplice to murder!" He said in the post.

　　Is the moat of the accused patent infringement technology insufficient?

　　Chuangmi Digital also disclosed the risk of intellectual property litigation in the prospectus.

　　According to the prospectus, there are 15 unresolved intellectual property cases involving the defendant in the company. The cause of the case is that Hangzhou Hongyan Electric Appliance Co., Ltd. sued the company for infringing its invention patent right and utility model patent right, involving a lawsuit amount of 19 million yuan. The case involved in the lawsuit is still under trial. If the company loses the lawsuit in the future, or other parties file other lawsuits against the company in the course of business, it will have a certain adverse impact on the company’s financial status, operating performance and reputation.

　　What is the technical strength of Chuangmi Digital Alliance?

　　Data show that by the end of the reporting period, the company had 108 domestic patents, including 13 invention patents, 47 utility models and 48 design patents. It can be seen that the patents of Chuangmi Digital Link are mainly utility model patents and design patents, while invention patents account for a relatively low proportion.

　　In addition, in terms of R&D investment, the R&D expenses in 2019-2021 were 39.937 million yuan, 52.1502 million yuan and 78.8076 million yuan respectively, accounting for 4.57%, 4.64% and 5.14% of the operating income respectively.

　　Although the amount and proportion of R&D expenses of Chuangmi Lianlian have increased year by year, the R&D expense ratio is lower than the average of comparable companies in the same industry. In 2021, for example, the R&D expense rate of fluorite network is 11.57%, that of Meizhi Optoelectronics is 6.68%, that of Jimi Technology is 6.51%, and that of Roborock is 7.55%. In contrast, the data of Chuangmi Digital Alliance is relatively low.

　　tag

　　For Xiaomi eco-chain enterprises, joy is often accompanied by hardship.

　　Although Chuangmi Digital Alliance has reached the time of listing with the help of Xiaomi, it still has a long way to go in terms of product revenue structure, independence of independent brands, R&D investment, and user satisfaction of new products.

　　More importantly, after Xiaomi’s solo flight, how to tell the capital market a new story other than the explosive items is a huge test.