[car home Nanping Preferential Promotion Channel] At present, there is a large discount in Nanping, with the highest discount amount reaching 121,000 yuan and the lowest starting price reduced to 352,900 yuan. Consumers can click on the "Check Car Price" button in the quotation form to get a higher discount.

BMW i4 adopts a brand-new front face design, and the air intake grille adopts a closed design, which shows its identity as an electric vehicle. The LED headlight groups on both sides of the front face are connected with the grille, presenting a unique visual effect. The body lines are smooth and dynamic, and the overall style combines technology and sports.

BMW i4 attracts many eyes with its streamlined body lines and dynamic design. The body size is 4785mm*1852mm*1455mm and the wheelbase is 2856mm, providing a spacious interior space. The front tread is 1601mm and the rear tread is 1630mm, which ensures the stability and handling of the vehicle. Equipped with tyre size, the front wheel is 245/45 R18 and the rear wheel is 255/45 R18. With the fashionable rim design, the sense of movement of the whole vehicle is improved.

The interior design of BMW i4 presents a unique sense of sport and technology, and the overall atmosphere is luxurious and modern. The steering wheel is made of high-quality leather and equipped with manual up-and-down and forward-and-backward adjustment functions to ensure that the driver can operate comfortably in different driving postures. There is a 14.9-inch large screen in the center of the center console, equipped with advanced multimedia system and navigation function, which supports voice recognition control, making infotainment and navigation operation more convenient. There are multiple USB and Type-C interfaces at the bottom of the screen to meet diverse charging requirements, and there is a wireless charging area in the front row. In terms of seats, BMW i4 offers a variety of material choices, including imitation leather, genuine leather and leather /Alcantara mix, to ensure comfort and durability. The main and co-pilot seats have rich adjustment functions, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, and also support heating function. The rear seats can be scaled down to provide more storage space. On the whole, the interior design of BMW i4 not only takes into account the sense of luxury, but also pays attention to practicality and comfort.

The BMW i4 is equipped with an efficient motor with a maximum power of 210 kW and a maximum torque of 400 Nm, providing strong power output and excellent driving experience.

The owner of car home spoke highly of the BMW i4. He mentioned: "Sound insulation is good, power is sufficient, appearance is king, and volcanic red interior is made. I don’t think I will lose my sister." These positive feedbacks undoubtedly further prove the excellent performance of BMW i4 in design and performance.

Ma Yun once said, "Sun Tzu’s Art of War is my favorite since I was a child. This is where I am different from others. Competition is like war, and shopping malls are like battlefields. I can use the wisdom of military strategists to turn to shopping malls. This is where I successfully won."

　

Sun Tzu’s Art of War is a masterpiece of China’s strategic wisdom and competitive strategy. The laws of war summarized from blood and fire, life and death are the crystallization of the highest wisdom of mankind, which can inspire and guide our competition and practice in the commercial field.

　

But this short span of 6,000 words, few people can read it through, let alone read it thoroughly. As a management professor with a background in military science, Professor Gong Yuzhen from the National Development Institute of Peking University has studied Sun Tzu’s Art of War for more than 20 years, and verified it with management, and wrote a book, Sun Tzu’s Art of War and the Law of Winning. Looking at management from the military and competing with the war science, around the themes of strategy, organization and leadership, 12 concepts in Sun Tzu’s Art of War are extracted, supplemented by vivid cases, which directly help and inspire managers.

　

Gong Yuzhen, A Good Warrior: Twelve Lectures on Sun Tzu’s Art of War and the Law of Winning.

COVID-19 epidemic is the biggest black swan event in the contemporary era, which fundamentally changed the global political and economic trends, changed the relationship between big countries, and is reshaping the global market rules and business rules, which has cast huge variables on the development of enterprises. Many entrepreneurs are in confusion and hesitation. Everyone hopes to find a clear development path, and also wants to find the enterprise’s value concept and strategic orientation again. At this time, the wisdom of ancient sages more than 2,500 years ago may enable us to sort out myths, transcend disputes and find new ways of prosperity.

In this paper, some principles in Sun Tzu’s twelve laws of "paradox" are taken as examples, and Professor Gong Yuzhen uses real cases to analyze how enterprise competitors use clever strategies to gain competitive advantage.

Soldiers are cunning.

Sun Tzu said, "Soldiers are cunning." War is full of deceit. This is probably Sun Tzu’s Art of War.

One of the most popular golden sentences.

The so-called "paradox" is to mobilize, manipulate, mislead, confuse and divide opponents through the use of strategies, so that opponents fall into greater uncertainty, thus making wrong judgments and making wrong decisions, thus dispersing its resources and exposing its weaknesses.

In this way, we can turn a powerful enemy into a weak enemy, a difficult enemy into an easy enemy, and an organized enemy into an unorganized enemy. In this way, the opponent’s combat effectiveness can not be fully exerted, so that the opponent can not respond effectively to our combat actions, thus creating the best opportunity for us to avoid the real and attack the virtual. We can get the maximum profit with the minimum cost.

How to use specific strategies to create opportunities to shoot?

Sun Tzu put forward his "twelve methods of paradox": "Therefore, you can show that you can’t, use it without showing it, show it far near, and show it near far away. Lure it for profit, take it in disorder, prepare it for reality, and avoid it if you are strong. Scratch it in anger, be humble and arrogant, work hard, and leave it. "

Show what you can;I can play, but I pretend I can’t. Hide your strength and intentions.

Use without showing it:I obviously want to play this way, but I pretend not to. Cover up one’s intentions and plans.

Near and far:It is clear that I am launching an operation in the vicinity, but I have to pretend to hit you in the distance first.

Far and near:Obviously, I’m going to attack from a distance, but I’m going to act close to attract your attention first.

Benefit and lure it:Seduce opponents with small profits. People seek advantages and avoid disadvantages, so do organizations. It is willing to listen to your transfer, and it must have seen the benefits. There is a so-called ambush in war, that is, a small number of troops disguise the main force, attract the opponent’s troops to the unfavorable terrain, and then suddenly attack and destroy the opponent.

Take it at random:Create chaos to capture opponents.

Real and prepared:What if the opponent’s strength is substantial and impeccable? Be prepared, be prepared and wait patiently for the opportunity.

Avoid when you are strong:My opponent is so powerful that I just can’t beat him. What should I do? Fight if you win, and leave if you don’t win. Fight only those battles that can be won, and refuse to fight those battles that cannot be won. Only play with your opponent in favorable circumstances, and avoid playing with your opponent in unfavorable circumstances. Only fight those opponents that you can win, and avoid confrontation with those powerful opponents. Sometimes, if you don’t fight, you may need more courage and wisdom.

Scratch it in anger:If an opponent is irritable and easily angered, tease him, make him lose his mind and make him make mistakes.

Humble and arrogant:The opponent is very cautious and careful, so what should I do? Make him proud and arrogant. Arrogance is the first step towards extinction.

Work hard:What should I do if my opponent is well rested? Tossing him makes him tired and exhausted. Just as Peng Dehuai used mushroom tactics to drag Hu Zongnan’s troops to death, they could become enemies.

Leave me alone:What should I do if the internal unity of my opponent is not easy to fight? By alienating him, he was stripped off and turned into an isolated enemy and an easy enemy.

The "thirty-six strategies" of later generations are actually derived from the twelve methods of sophistry. Of course, there are not only twelve tricks, but Sun Tzu can also write thirty-six tricks, or even one hundred and eight tricks, which may not be finished.

War is essentially a confrontation of wisdom between the two sides. The so-called "the soldiers are cunning" is the point emphasized.

"If you can, you can’t, but if you use it, you can’t."

How did Microsoft Word occupy the word processing software market in China?

I can play, but I pretend I can’t; Play this way, but I pretend not to play this way.

In the early 1990s, the Word processing software installed in most of our computers was WPS instead of Word, which is used today. WPS is a domestic word processing software developed by Jinshan Company. The biggest advantages of local enterprises in China are often cost advantage and price advantage. Word is a software developed by Microsoft, and the development cost is inherently high, and after localization, the cost is even higher. Therefore, for a long time, the competition between Word and WPS in the China market has been repeatedly defeated and almost completely crushed by WPS.

But in a short time, WPS was eliminated from the China market. Word has almost become a standard for personal computers. Why did the situation suddenly reverse? Did Word suddenly overtake WPS in cost advantage? Of course not. Word will never beat WPS in terms of cost. Microsoft began to adopt a very effective strategy: acquiesce or even encourage pirated Word software to flow into China.

　

Is the cost of WPS lower than that of piracy? So if you buy a computer during that time, the computer seller will ask you, "How about installing a Word for you?"? Free. " Free. Who doesn’t want it? WPS includes almost all domestic software companies in word processing, and soon disappeared from the industry.

However, after the market was controlled by Word, Microsoft announced a new policy: it began to carry out genuine certification. Is Microsoft really incapable of controlling the popularity of piracy? In fact, it is very simple. Microsoft only needs to implant a small authentication program to put an end to all piracy. If you can’t, you can’t. The key is to defeat the main opponent with the help of piracy, and truly defeat the enemy without fighting. Typical "can show it can’t, use it and show it doesn’t".

"Show the distance when you are near, and show the distance when you are far away."

Audi blocked the battle of BMW 3 Series in China market.

Obviously, I want to hit you near, so I will take action in the distance first; Obviously, I want to hit you in the distance, so I will attract your attention in the vicinity first.

In a war, the attacking side, in addition to the main attack direction, often has the direction of assist and feint. The direction of assist and feint is often to contain and attract the opponent’s strength and attention, and to cooperate with the main attack.

The same is true of enterprise competition. The competition between enterprises is often not the competition of a single product and a single market, but the competition of multiple products and multiple markets at the same time. If you can make the competition between products, markets and markets organically cooperate and play a combination boxing, it will often produce excellent results.

A classic example is that Audi blocked the battle of BMW 3 Series in China market.

BMW 3 claims to be the first domestic luxury car. BMW has great expectations for the off-line of BMW 3 in China, hoping to open the China market with BMW 3. Much to BMW’s delight, the market response is also extremely optimistic: more than 7,000 orders have fallen into BMW’s hands before BMW 3 rolled off the assembly line.

The production of BMW 3 will inevitably have a great impact on Audi’s market in China. Audi has worked out its own counter-attack strategy: with the help of its strong production capacity in China, Audi A4 was launched before BMW 3 went on the market, and a basic price of about 400,000 yuan was set for Audi A4.

　

This price is very unreasonable, even higher than the Audi A6 at that time. Why did Audi do this?

We know that BMW never regards Audi as its opponent. Who does BMW think its opponent should be? It’s a Mercedes. Because Audi has never been regarded as its own opponent, the sales price of cars and BMW of the same level must be higher than Audi. BMW should show its higher value through higher prices.

For BMW and Audi, this has been a practice for many years in the international market. Therefore, it is natural for BMW to refer to Audi A4 and set a basic price of more than 400,000 yuan for BMW 3.

This brings a problem: the price-performance ratio of Audi A4 is already unreasonable, and the price-performance ratio of BMW 3 is even more unreasonable. The performance-to-price ratio of Audi A6 is extremely reasonable.

So during that time, Audi A4 never finished its task-it is impossible to finish it, but Audi A6 sold very well. The key point is that BMW’s pricing error exceeded consumers’ psychological expectations, and the whole off-line plan of BMW 3 was in a mess, so BMW’s hope of opening the China market through the off-line of BMW 3 Series in China also fell through.

There is a warning of "cautious first battle" in the military. If the first battle is not well fought, it will be difficult to fight the next one. So until today, in the China market, BMW is still subject to Audi.

Let’s look at this battle. What is the beauty of Audi’s strategy? On the surface, Audi is playing Audi A4, but it is actually protecting Audi A6. Audi A4 is actually a fighting brand launched by Audi to block BMW 3. Typical diversion.

Through this strategy, Audi successfully focused on the breakthrough point of brand value promotion on Audi A6, and more importantly, it defeated the off-line plan of BMW 3 in one fell swoop. In the theory of enterprise dynamic competition, there is a famous multi-point competition strategy. Multi-point competition strategy is considered to be a very effective offensive strategy. In this strategy, enterprises often launch a feint in one market or by one product to contain and interfere with each other, but launch a real attack in another market or with another product.

In fact, the party that carries out multi-point attack can often give itself more room for market maneuver than the opponent with only one attack direction. Therefore, when competitors launch an attack, they should not only have one attack direction and one attack product, but also form a strategic cooperation between products and between directions.

Through such a combination boxing, you can mobilize your opponent more effectively. When the opponent is in a hurry, it is often extremely effective for you to launch a real attack.

"Lure it for profit, and take it in disorder."

The battle of ham and sausage between Shuanghui and Chundu

Seduce opponents by making small profits, and attack opponents by creating chaos.

There are so-called ambush wars in the military, such as the classic battle of Maling. How to fight an ambush? Introduce the opponent’s troops into the terrain that is actually unfavorable to it with small troops, and then the main force suddenly attacks and defeats the opponent while he is in chaos.

In the competition, you can also use clever strategies to lure your competitors into a market that is actually unfavorable to them, thus changing the pattern of competition. A classic example is the battle between Shuanghui and Chundu. Shuanghui and Chundu are both ham sausage enterprises in Henan. The two companies are direct competitors, and for a long time, the strength of the two companies are neck and neck. But all of a sudden, Chundu is not working. Today, in the market, we seldom see the ham sausage in Chundu. Why? In the words of Chundu’s propaganda minister, Chundu accidentally entered a bureau carefully arranged by Shuanghui.

The specific process is like this. The two companies fought hard. The characteristic of China enterprises is that they will fight price wars in the end. Shuanghui first launched a price war. The main ingredient of ham sausage is meat, and other ingredients include starch, monosodium glutamate, cooking oil and so on. For sausage enterprises, the best way to fight the price war is naturally to reduce the meat content. Conventional ham sausage, the meat content is generally 85%, and the price is generally 1.3~1.5 yuan. Let’s call it 1.3 yuan. Shuanghui began to reduce the meat content by 75%, and the price dropped to 1.2 yuan.

The two sides fought badly and had spies in each other’s enterprises. The news that Shuanghui fought a price war by reducing costs was soon known by Chundu. Of course, Chundu can’t watch Shuanghui attack the city and squeeze its own market space in this way, so it is bound to follow up, so it has also dropped to 75%, 1.2 yuan.

The news of Chundu’s follow-up was immediately known by Shuanghui. Shuanghui, continue to drop, 65%, 1.1 yuan. Chundu, of course, will not let it go, and then follow up immediately. Shuanghui followed suit in spring and continued to decline. Chundu continues to follow up. Shuanghui continues to decline.

After several rounds, the meat content of ham sausage dropped to 15%, and it was 50 cents each.

　

At this time, the ham sausage is almost inedible. In the past, the main ingredient of ham sausage was meat, and the sausage was elastic. If you break it, it will bounce back. Now the intestine has basically become a pimple. Many people buy it and bite it, bah! It’s not that smell.

Chundu’s ham sausage has also dropped to this share. But at this time, Chundu suddenly found a problem.

It is this cheap ham sausage that Shuanghui publicizes with great fanfare in all publicity channels. However, in actual operation, for every 10% reduction of meat content, the output of products will also be reduced by 10%. So at 50 cents, this product only accounts for 10% of all products in Shuanghui. And 100% of Chundu’s products have all fallen to this point.

What does this mean? Among the 10 sausages, only one in Shuanghui is inferior, while 100% in Chundu is inferior. Consumers will soon stop eating Chundu’s ham sausage, and dealers will not enter.

Spring is not good, so hurry back to produce high-end ham sausage. But we know that it is very difficult to rebuild trust once a brand is dumped in the market. Chundu’s high-end ham sausage reaches 10%, and it can’t move any more. Thus, in their respective product structures, Shuanghui is a high-end sausage, accounting for 90%, while Chundu is a low-end sausage, accounting for 90%.

Shuanghui has since firmly put Chundu on the low-end market.

Where do we see the beauty of Shuanghui strategy? Through the price strategy, Shuanghui gradually introduced Chundu into the low-end market that was actually unfavorable to it, and made it deeply involved, thus breaking the deadlock of competition.

Soros once warned: "World economic history is a series based on illusions and lies. To get wealth, the way is to recognize the illusion, invest in it, and then quit the game before the illusion is known to the public. "

Soros is talking about investment. From the above cases, we can see that this warning is equally alarming for market competition to a considerable extent.

　　Source: Yuguan Auto Market

　　It is not wrong for manufacturers to focus on hot event marketing itself, but what if there are problems with hot events themselves?

　　On the evening of February 18th, I saw that my friends were painting the posters of "Emergency Notice" and "Worry-free Heartwarming Assistance for Outlying Islands" issued by Deep Blue Auto and Aouita respectively. At first glance, it was a sign of care and assistance to the owners.

　　Indeed, due to the lack of port capacity, some car owners, especially those with new energy vehicles, can’t buy tickets and cross the sea, so that they can only stay in Hainan and can’t leave the island, or they can only stay in Hainan and leave the island themselves.

　　If we just look at the surface, car companies care about the car owners stranded in Hainan Island who can’t buy tickets to lend them a helping hand. It seems that there is nothing wrong with it, but think about it carefully. Is the marketing expenses of car companies used the wrong target?

　　This is not aid, this is conniving at the giant baby. In my opinion, this kind of marketing is a bit hungry for hot events.

　　On the return peak after the Spring Festival, the traffic is normal, and the waiting is normal. For example, the peak of landing on the island before the Spring Festival also makes me wait, because I also drove to the island, and not only was there a traffic jam on the road, but I also queued to board the ship at Xuwen Port in Zhanjiang, waiting for 15 hours, and I slept all night. The next day, I moved a few hundred meters every hour before I reached the end of the long line of boarding for several kilometers, from Shanghai to. I waited for another 15 hours, the whole journey was 2200 kilometers, nearly 60 hours, but all this was in my expectation, and I had to bear the consequences for my choice. Who asked me to drive to Hainan in the rush hour?

　　The same is true for outlying islands, and waiting in line is also expected. After all, so many people are on Hainan Island, not to mention outlying islands. During the Spring Festival holiday, they drove to Sanya or Wanning Riyuewan and other places. Even the height of Hainan Island was blocked for a while. When there were many people, the traffic speed dropped. This is not only the same in Hainan, but also in the whole country.

　　But why do car companies, represented by Aouita and Deep Blue, lend a helping hand to car owners stranded in Hainan Island? According to my understanding, is the difficulty of getting out of Hainan Island the same as the traffic jams all over the country? The only difference is that Hainan Island is difficult to get out of the island, which has been highly hyped and even made headlines. Various media have followed up the reports without asking why.

　　The question is: Is it really that difficult to get out of Hainan Island? I can tell you responsibly that it is true that traffic jams and queues are long, but if you can’t leave the island, you can only bury yourself.

　　I use my experience to tell you that during the Spring Festival holiday in Hainan Island, you can make an appointment to buy tickets online, whether you are on the island or off the island, and you can make an appointment seven days in advance.

　　As long as you pay attention to "Qiongzhou Strait Ferry Butler", a WeChat official account, I will send you all kinds of information about the ferry port every three days, including the information of fog stoppage. You can also book tickets directly. Just now, I opened the website and showed that the platform was selling more island tickets.

　　Hainan Island is an island. There are mainly two ways to board and leave the island: by boat and by plane. Past years’ experience shows that it is necessary to make an appointment in advance and queue for a long time to drive to and from the island. In fact, the port has also done a lot of countermeasures, such as landing on the island. Considering that the long-distance driving time cannot be determined, even if you are late, the ticket is still valid; On the highway in Hainan Island, there are also reminders from outlying islands everywhere. It takes less than three hours to leave the ship and you can’t enter the waiting area. In fact, it is also to prevent excessive congestion.

　　New energy vehicles, whether they are on the island or off the island, are treated differently. First of all, the number of new energy vehicles that can be boarded is small. Secondly, it is understandable that new energy vehicles can only be boarded when all the fuel vehicles are on board, and they are separated from the fuel vehicles. After all, it is understandable that new energy vehicles are not at ease from the perspective of spontaneous combustion rate or the consequences after spontaneous combustion.

　　What I can’t understand is: since I chose to drive to the island, why didn’t I do a good job in the outlying island strategy in advance?

　　I think each of us, especially adults, should be responsible for our own actions. When you do something, prepare for the worst, not just for driving to Hainan. If you drive to Hainan, my suggestion is that if you are an office worker and only have seven days’ holiday, you must plan ahead. It is really impossible to play less for a few days and travel at the wrong peak.

　　For example, some friends in my circle of friends landed on the island on February 13th (the fourth day of the lunar new year) and left the island on February 16th (the seventh day of the lunar new year), bought tickets in advance, and landed and left the island smoothly, with almost no traffic jams.

　　As for myself, I landed on the island on February 4, although I waited in line at Xuwen Port for a long time, but my heart was very calm. First, I bought the boat ticket in advance, as long as I was in line, I was not afraid of not boarding the boat. Secondly, before I landed on the island, I thought that I wouldn’t drive back in the short term (the peak of the return trip during the Spring Festival holiday), so I put the car in a good place and bought a plane ticket for my return trip.

　　Besides, the 10,000-yuan air ticket on Hainan Island, at least not encountered by my family, is a normal price, with more than 1,000 return flights, and some even return early on the first day of the New Year, only two or three hundred.

　　As for tourism, there is already a low peak season. How much budget do you have, where do you go and when do you choose to travel? The low peak season means different prices. In fact, even at the peak of the return trip, there is no way out. For example, the boat from Haikou to Xuwen Port costs only 40 yuan each, and it is easy to buy, so if you want the price to be cheap, you are not afraid to toss, take a boat to Zhanjiang, and then return by train or air ticket from Zhanjiang; In addition, for example, in i query, Sanya only has business class, which costs more than 6,000 flights to Shanghai, but Qionghai has economy class, so more than 1,000 can return and travel. It is originally planned according to the budget.

　　I didn’t buy a return ticket for a new energy vehicle when I came back from Hainan. The main reason is that I didn’t plan ahead. To put it bluntly, I was a "giant baby" during my trip and didn’t arrange my trip in advance. It’s your fault that it’s difficult to leave the island or it’s expensive to leave the island. Why do manufacturers have to bear it? How can other car owners feel?

　　On the other hand, when car companies represented by Deep Blue and Aouita lend a helping hand to such "giant babies", have they considered: First, what is your image as a car owner? Is it a giant baby who comes out to play but doesn’t plan his trip in advance? Second, it is obviously the owner’s own problem. Why should the manufacturer’s marketing expenses be used to bear the cost of returning the vehicle? Third. It is difficult to return home all over the country, so why do you only give resources to the owners of Hainan Island tourism? What will car owners in other places think?

　　The reason is understandable. After all, it is difficult to have traffic off Hainan Island, and manufacturers don’t want to copy the traffic through this heat.

　　Indeed, in this huge market where marketing is difficult to jump out, some car manufacturers will take the initiative to grab any hot spot. But I always think that it is right to catch hot spots, but if you catch hot spots that you don’t understand clearly and only contribute "sympathy" with false appearances or appearances, then such traffic will not only fail to play a marketing role, but even have the opposite effect.

　　Take a very simple example, it is also in Hainan Island, except that Xuwen Port, Zhanjiang’s landing on Hainan Island, and the Shandong grandmother incident were regarded as marketing hotspots by Chery. However, when the truth was finally exposed, I believe that this incident will become a marketing failure in Chery’s marketing events.

　　This article is dedicated to all brand marketers of automobile enterprises in 2024. It is not easy to grasp hot spots and rub traffic, and it is not easy to build a brand. It is important to be well-known, but traffic without reputation will only have side effects!

　　Here, I also want to praise the practice of Lectra. In the poster of "Always Guard the Return without Worry", Lectra wrote that you can contact us whenever and wherever you encounter any problems.

　　At the same time, give a warm reminder of self-driving, make preparations before travel, and let the return trip have no worries.

　　It just confirms that sentence: it is better to teach people to fish than to teach people to fish.

　　With the diversification of people’s lives, when people buy cars and choose models, they become broader and more diverse than before. Especially in recent years, the policy of pickup truck models has picked up and the process of pickup truck models has accelerated, which has also made many users who like outdoor travel have renewed their desire to buy pickup trucks with high playability. In the current domestic pickup truck market, imported models will still become the first choice for players who pursue high-end quality attributes. Today, I’m going to experience the Ford Raptor, a new generation of hard-core high-performance pickups that are talked about by new and old players at home and abroad. It is one of the most popular models among many imported pickups.

　　The new generation of Ford F-150 Raptor belongs to Ford F series. Since 1977, this series has been the best-selling pickup truck in North America for 45 consecutive years and the best-selling model in North America for 40 years. In this series, besides the new generation Ford F-150, there are also F-250, F-350, F-450 and F-550.

　　Thanks to the excellent cost performance, rich scenes and low entry threshold, the Ford F-150 is the most widely used. As a high-performance model of the Ford F-150, the Ford F-150 Raptor has experienced three generations of evolution since its launch in 2009. It has the pedigree of Baja racing and extends from road to all-terrain crossing. The Ford F-150 Raptor sells well in more than 60 countries around the world, with excellent off-road performance, reliability and humanization. Since the Ford F-150 was officially introduced to China in 2017, it has also achieved good sales in the domestic pickup truck market segment.

　　In June last year, a new generation of Ford F-150 Raptor was officially launched. This new car not only achieved as many as 40 new highlights upgrades in high-performance off-road and intelligent interconnection, but also made no small changes in appearance and interior. Today, we came to Wuhai City, Inner Mongolia, and drove this American high-performance off-road pickup truck to clear the sand. While experiencing the powerful performance of this car, the desert driving skills we learned will also be used for life, which is a rare opportunity.

　　A new generation of language design focuses on hard-core appearance

　　As a special category, pickup trucks are mostly practical in appearance design, and fancy designs are basically hard to see on pickup trucks. At the same time, considering the practical scene, the design of this kind of car will be more tough, and with the bulky size of some full-size pickup trucks, you can feel a strong sense of oppression when you get close to it. The new generation of Ford F-150 Raptor can completely explain what is hard and what is oppressive in appearance.

　　Compared with the previous generation, the new generation Ford F-150 Raptor has not changed much in appearance, and still retains the tough body lines and a very reliable appearance at first glance. If we have to say where the changes are, I think we have added more fashion elements and scientific and technological elements to cater to the aesthetics of current consumers.

　　Compared with the ordinary version of F-150 pickup truck, the new car has a fender 18 cm wider, which has more visual impact, width and recognition, and lays a solid and moving posture for the Raptor. The wide front grille is matched with the brand logo running through the whole front of the car, which shows the rough and informal personality. The black engine radiator at the top is also designed with edges and corners. With the logo of "RAPTOR", the strong visual effect is by going up one flight of stairs.

　　The headlights of the new generation Ford F-150 Raptor still adopt a stacked design inside, and the shapes on both sides highlight a certain sense of design. The "7" daytime driving makes the visual center more concentrated. The mainstream lighting configuration includes adaptive far and near light, inductive switching and other functions. Six expansion switches are reserved in front of the rearview mirror, which can be connected with auxiliary lamps.

　　The new generation Ford F-150 Raptor has a body size of 5930*2199*1992mm and a wheelbase of 3694 mm.. The low center of gravity and long wheelbase design make the car’s driving performance more stable in the desert, and it is more comfortable to climb over the sand dunes with higher difficulty. The design of long car and short rear pocket also ensures the space and comfort of passengers in the car.

　　In order to meet the strong impact of rocks and the ground during off-road, the new generation Ford F-150 Raptor uses steel front and rear bumpers, and designs a very strong bottom guard under the front bumper. Even if the chassis touches the ground on the off-road road, the bottom guard plate can play a strong supporting role, which avoids the shock absorption damage and damage to the engine oil pan, lower arm and other important parts.

　　The metal fixing ring and tailgate picnic table of the new generation Ford F-150 Raptor rear bucket are convenient for our daily use, and the industrial-grade rear bucket wear-resistant coating can effectively protect the rear bucket and effectively prolong its service life. Standard three-fold soft cover for rear bucket can not only protect the container, but also be an anti-theft, sun-proof and rain-proof artifact, which can also reduce wind resistance and improve off-road performance. A 400W external power interface is also provided in the rear bucket, which is convenient for external connection of high-power appliances.

　　The new generation Ford F-150 Raptor is equipped with Bailuchi KO2 all-terrain off-road tires. As the top tires of Michelin, it is specially designed for extreme off-road, which is durable and has superior off-road performance. Compared with the old model, the strength of the tire wall is increased by 20%, and the thickness reaches 4.5 mm. The pattern has also been optimized, improving the traction of snow by 19% and mud by 10%.

　　Comfortable technology cockpit

　　The cockpit of the American pickup truck has always given people a very rough and simple impression. It seems that his users don’t care whether the cockpit is comfortable or not, and whether the workmanship is good or not, as long as it meets the functionality. However, the new generation of Ford F-150 Raptor seems to realize that functionality alone is not enough, and comfort and convenience cannot be ignored.

　　The layout of the new generation Ford F-150 Raptor is basically the same as that of the previous generation, but the difference is that it has become more detailed and has a stronger sense of technology. The interior is made of more advanced materials, such as leather steering wheel, front and rear rows of leather+fabric stitching seats. Even where plastic is needed, the new car has been upgraded in material and looks a lot more delicate.

　　The 12.4-inch LCD instrument and the 12-inch high-definition central control panel cater to people’s pursuit of the technology cockpit. The SYNC?+ Zhixing interconnection system includes the dual-tone AI intelligent voice interaction system, VPA Zhixing partners, real-time car navigation, and supports Bluetooth, navigation, car Wi-Fi, as well as a series of daily use and entertainment apps such as iQiyi, movie tickets and takeout. Although the driver of this car may not buy movie tickets or order takeout by car, through these convenient ontological functions, we also see that the new generation of Ford F-150 Raptor is making changes.

　　We still see many physical buttons with convenient operation and high accuracy in the car. The car air conditioner is equipped with AAR full-time intelligent fresh air system with PM2.5 detection and purification function, which monitors the PM2.5 index in the cockpit in real time, and uses HE micron-sized high-efficiency activated carbon filter element (PM2.5), with the filtration efficiency exceeding 95%. It is of great help to improve the air quality inside the car when driving in the desert.

　　The leather multi-function steering wheel has moderate thickness and excellent grip, with four-way electric adjustment and metal shift paddles and a centering mark in the middle. On the right side of the steering wheel, the shortcut buttons for driving such as exhaust sound and suspension mode adjustment are designed, which will be very convenient to use.

　　American cars are famous for their comfort. The spacious seats of the new generation Ford F-150 Raptor are very soft, and it is easy to find a suitable sitting position with the spacious armrests. When it comes to sitting posture, in addition to the multi-angle adjustment of the seat and steering wheel, the accelerator and brake pedal of the new car can also be electrically adjusted back and forth, which is convenient for users of all shapes.

　　High Strength Body+3.5L V6 EcoBoost?? Twin Turbocharged High Power Engine

　　Whether crossing or off-road, power is very important, especially desert driving, which requires long-term stable output. Whether there is a strong power reserve directly determines how much fun you can get. The new generation Ford F-150 Raptor is equipped with a re-adjusted 3.5-liter V6 EcoBoost?? twin-turbocharged high-power engine, which has stronger low-speed torque performance. The maximum net output power rises to 311kW, which is about 40 horsepower higher than that of the previous generation, and the peak torque rises to 684 N m. Advanced twin-turbine technology and compression ratio of 10.5: 1, together with new high-power cooling fan, further improve cooling efficiency.

　　Non-load-bearing body has always been the standard of hard-core off-road. The new generation of Ford F-150 Raptor uses high-strength steel full-frame body and composite body. The upper support of shock absorber, control arm support, arm support, tie rod support and spring fixing support are strengthened. Two trailer hooks and a trailer connection point are provided on the front and rear tail beams, and the total weight of the trailer that can be towed also reaches 2 tons.

　　With strong power and strong skeleton, the comfortable shock absorption system is directly affected, and the new generation of Ford F-150 Raptor has also been upgraded. The new generation FOX? 3.1 Live Valve? shock absorber adopts advanced electronic control valve damping technology, and the damping coefficient can be adjusted in real time according to the state of the shock absorber. Larger diameter (3.1 inches) anodized shock absorber bucket, filled with brand-new exclusive design of low-friction shock absorber fluid, reducing internal friction and improving vehicle driving comfort; The electronically controlled valve is upgraded to provide damping performance of over 450kg. According to the data read by sensors from all parts of the vehicle, such as suspension height, each shock absorber can also adjust the damping coefficient up to 500 times per second to adapt to complex road conditions.

　　Seven driving modes can easily cope with various working conditions, including standard mode, anti-skid mode, trailer/heavy load mode, sports mode, cross-country mode, rock climbing mode and Baja mode. In Baja mode, the vehicle will automatically set the steering force of the steering wheel, the transfer case, the electronically controlled differential lock rear drive axle, the vehicle stability control system, the active exhaust system, the active damping system, the throttle response and the shift logic of the gearbox, and at the same time display the corresponding modes on the dashboard to meet different driving needs.

　　The new generation Ford F-150 Raptor provides a creeping cruise mode (with a single pedal function). When it is turned on, the vehicle will automatically distribute the required torque, and the crawling speed will be adjusted by SET+/-, which weakens the difficulty of off-road, especially when going down a steep slope or getting out of trouble, which is more delicate than manual operation. At the same time, it also provides 360 panoramic visual images, as well as four kinds of exhaust sound waves, three kinds of shock absorption working modes and four kinds of power steering modes.

　　Feel the fun of playing sand brought by American pickup trucks from low to high.

　　In order to let us better understand the new generation of Ford F-150 Raptor and desert driving skills, the coaching team specially arranged four-stage courses from entry to mastery. The first lesson is to get familiar with vehicles and understand simple desert driving skills.

　　When driving in the desert, the first choice is to have a correct sitting posture and a steering wheel holding gesture, and hold the steering wheel thumb with both hands on the outer ring, so that even if the vehicle is out of control, it will not hurt your fingers. The tire is deflated to a tire pressure of about 1.4Bar, which not only maintains sufficient contact with sand, but also prevents the danger of tire tripping when hitting the direction.

　　Baja mode is used in the whole driving process. In this mode, the vehicle will automatically adjust the engine response, steering wheel and shock absorber mode, and start the rear wheel differential lock, and the exhaust sound will become more violent. I had a better experience. We have to shut down ESP manually. The output of 3.5L V6 naturally aspirated engine is smoother and more delicate than that of turbocharged engine, and it is easy to find a proper throttle foot feel even if you are just getting started.

　　Starting and braking must be gentle, which is the first lesson of desert driving. When parking, both the front and the rear should always face the bottom of the slope, so as not to be trapped and tied up because of starting. In the first project, you can feel the smooth power output of the vehicle, and learning to use the sideslip and inertia of the vehicle to climb the hill will make you look more like an old driver.

　　The second subject is steep slope descent. After the driving vehicle rushes up from the bottom of the slope, it slowly descends into the bottom of the slope from an angle of about 40. This subject mainly trains the use of inertia to wash slopes and brakes. Although we are all afraid when facing the unknown, we must not slam on the brakes when rushing to the top of the slope, so it is difficult to start once the vehicle stops. When descending slowly, we can turn on the creep mode and set the speed to 10km/h or even lower. At this time, we just need to hold the steering wheel well and don’t let the car body tilt, so we can successfully complete the descending movement.

　　Of course, if you want to try autonomous operation, it’s no problem, but you must pay attention to straighten the body when going downhill, brake lightly and observe the descending speed. Too fast may lead to forward somersault of the vehicle. When you are familiar with the feeling of braking feet and have certain control ability over the vehicle, as long as you overcome your fear, there will be no problem.

　　What should I do if I have no power in the middle of the slope? I’ll tell you next. Although the new generation of Ford F-150 Raptor is full of power, it is inevitable that the sand is too soft when washing the slope, which leads to the failure of washing the slope. At this point, you only need to turn left or right, and continue to refuel, and the vehicle will turn around along the top of the slope and slide down to the bottom of the slope.

　　When doing this action, remember to ensure the power output of the vehicle at all times. When returning, don’t compete with the sand, and slowly move the front of the car down along the flow direction of the sand. Remember not to brake for fear, which will cause the vehicle to stop halfway up the slope or roll down.

　　"Hotpot boiling" is a skill that desert drivers like very much and must master in desert driving. It is very useful to deal with trapped deep pits. By slowly accelerating from the bottom of the pit, the vehicle will generate centrifugal force, so that the wheels can firmly grasp the ground, and the vehicle will slowly move upward at the bottom of the pit gradually.

　　Remember not to be too anxious when doing the action of "hotpot". Use the power of the vehicle to rush to the highest place, and use the inertia of downward dive to accelerate the vehicle. This action can help you get out of trouble and show off your skills, which will increase the pleasure of test drive in the desert.

　　The shock absorption performance of the new generation Ford F-150 Raptor in this test drive really surprised me, which changed my fear of the back seat of pickup truck. In the bumpy and big ups and downs scene, the back seat can still maintain good comfort. When crossing sand dunes or forming a cross-axis scene, the formation of long shock absorbers can also make four wheels land at the same time, which increases the stability of the vehicle.

　　Full text summary:After a day’s experience, I have a deeper understanding of the new generation of Ford F-150 Raptor, which is called "Desert Super Run". Strong power, solid skeleton and shock absorption, the new generation of Ford F-150 Raptor brought me a very exciting feeling in the desert experience. Compared with off-road skills, the new car has also made great improvements in intelligence and comfort. Can have such a performance, worthy of being favored by new and old players.