标签归档：西安耍耍网

Is the queue in online celebrity Store a support or a real fire？ Nearly 3 adults are willing to line up for 2 hours.

　　Recently, the data released by the survey organization shows that nearly 30% of the consumers interviewed are willing to queue up for online celebrity drinks for two hours. There is also an endless debate about whether these are really queuing or hiring people to gather popularity. Beijing Youth Daily reporter found that hiring people to queue has long been a "primary means". online celebrity stores use the environment, products and marketing methods to make passers-by become queuing customers, which is behind the quiet change of consumers’ consumption concept.

　　phenomenon

　　"Punch in" the first online celebrity store in the New Year

　　Queue for an hour to buy milk tea

　　Liujing, who finally returned to Beijing from his hometown to work after the Spring Festival holiday, rushed to do two things before he came to tidy up his cabin — — Shooting snow scenes in the Forbidden City and punching in the online celebrity coffee shop in the Forbidden City.

　　Although there is "coffee" in its name, it is more like a online celebrity tea shop than a traditional coffee shop. The commodities, such as Kangxi’s favorite chocolate, milk tea with 3,000 beauties, smiling when riding a princess in the world of mortals, our palace’s delightful rolls and nourishing rolls, as well as the external packaging and the environment inside and outside the store, are the reasons why liujing, a young man, is in great demand.

　　In order to punch in and take photos, liujing not only braved the wind and snow to plunge into the Forbidden City from the East Fifth Ring Road, but also queued for nearly an hour in the cafe to get the unique gold-bottomed paper cups of the Forbidden City and the red cup sets with the patterns of the Forbidden City printed on them.

　　When liujing got the milk tea, the first thing he did was not to taste the drink in the cup, but to take a circle of photos in the store with the cup, and then go to a position where he could take a panoramic view of the turret, use this cup as a foreground and take a group of photos, and then he began to make friends circle while drinking with satisfaction.

　　From going out to finishing the circle of friends, after more than three hours of tossing and turning, drinking milk tea that has cooled somewhat, liujing felt glad you came. In fact, in the coffee shop in the corner building of the Forbidden City, many customers are like liujing. Although some people think that the quality of the drinks in this store is average, people who come to taste it are still in an endless stream. Some netizens called this place "the first online celebrity store in 2019".

　　interview

　　Customers take more meals than order.

　　Outside the store, the price of "yellow cattle" doubled

　　Although some netizens complained because they waited for nearly an hour to enter the "online celebrity Store" of the coffee in the corner building of the Forbidden City. But at present, no one has linked this popularity with "hiring people to queue up". But another online celebrity store was once caught in this storm. In 2018, two stores of Xicha were opened in Beijing, but they were frequently on the news and hot search because there were too many people waiting in line. Because there were too many people waiting in line, Xicha was once exposed as "hiring people to queue up". For this problem, its founder said that the store was too busy to open takeout, and Xicha wanted to solve not the number of customers, but how to improve productivity.

　　In order to verify whether the queue is for childcare or customers, Beijing Youth Daily reporters visited five tea shops in Beijing at different times in the past half month. In one hour, the number of drinks sold by different tea shops and at different times varies, ranging from 130 cups to 210 cups. The reporter of Beiqing Daily noticed that there were almost no people who lined up repeatedly during this period.

　　During the visit time of reporters of Beiqing Daily, the number of take-out in Xicha Store in the office area once exceeded the number of stores currently on sale. In the stores with large sales volume, customers waiting for meals were once more than those waiting in line.

　　At Joy City Store, the number of customers waiting for drinks in the surrounding area during the visit time of Beiqing Daily reporter was once twice as much as that of people waiting in line. In Changying Tianjie store, it takes less than 10 minutes to order food and more than 15 minutes to pick it up.

　　In addition, in the vicinity of Sanlitun stores, there are even people selling queuing places.

　　"It’s lined up inside. It’ll be there soon. Anything you want will do." A woman told the reporter of Beiqing Daily. A drink of more than 20 yuan, bid to 50 yuan. And she also took the small ticket that had been paid, saying that if she added some money, she could take the meal directly with this small ticket. The receipt shows a drink and a fruit tea that are the store’s signature. "Don’t worry about not selling, I want to buy a lot." When the reporter of Beiqing Daily asked how to deal with the failure to sell the meal receipt, the lady said.

　　Chu Xian, a marketing insider, said that hiring people to queue up is a means for some emerging small brands to create momentum, which is relatively primary and suitable for the brand’s creation period, but it can’t last long. Once the brand image is established, hiring people to queue up is not only unhelpful, but also may cause brand damage. For hi-tea and Forbidden City Corner Coffee, this relatively low-end marketing method is not needed.

　　interpret

　　Create the illusion that demand exceeds supply.

　　Let consumers "wait reasonably"

　　"It’s all here. I just want to try it. Anyway, it’s nothing." In the interview of the reporter of Beiqing Daily, this statement has the highest "voice".

　　Customers who have this idea are also the means of "hunger marketing" by businesses. Marketers say that waiting in line is the time cost consumers pay for their favorite drinks. How to enlarge this time cost within a reasonable range and create a scene of "demand exceeds supply" requires the planning of merchants.

　　In the eyes of some marketers, these tea shops in online celebrity are full of hints that "it is worthwhile to pay time and cost" to dilute the purpose of "hunger marketing". Take 1: 00 as an example. As a representative of the street tea shop, 1: 00 doesn’t have any place to sit in the shop, but the operating cabinet area in the shop is bigger and longer than that of the ordinary street tea shop. The clerk always needs to take materials from one end of the counter and then run to the other end to seal them, in order to complete the production of all milk tea. This lengthens the time of making milk tea, objectively makes customers wait longer, leading to queuing, but also makes the waiting customers clearly see the whole process of making milk tea. This technique has also been imitated by many online celebrity stores and carried forward.

　　Marketers said that although they couldn’t feel the service of online celebrity store in the queue, these value-added experiences weakened the attribute of "manufacturing" and emphasized the store service, with Xixian tea featuring strong brand and strong operation and Naixue tea focusing on social scenes as typical representatives.

　　Among the online celebrity stores that have survived for more than one year, hi-tea is quite the essence of this method. Not only the production area is fully displayed, but also a large number of people make it inside. On the one hand, this move improves efficiency, on the other hand, it is to highlight the value of its products and make consumers feel that "it makes sense to wait". In addition, hi-tea, Naixue-の tea and inWE-flavored tea leave a large number of seats in the store and decorate the store in a high-end and fashionable way, at the expense of the business area in the store to increase decoration.

　　Wang Hao, a food and beverage analyst at Mintel, said that opening a online celebrity tea shop with exquisite decoration and novel layout in the shopping center can help improve the consumption experience and relieve the anxiety of consumers waiting in line for a long time.

　　However, the queuing or full situation in the store makes passers-by curious about going to online celebrity store, which leads to concerns and potential customers. In an interview with reporters of Beiqing Daily, nearly 60% of those who didn’t take part in the queue said that if online celebrity stores didn’t queue up, they would like to buy their products and try them. There are also a few customers who hold the attitude of "optimistic about many people buying and wanting to taste how delicious it is".

　　observe

　　The rise of "scene consumption"

　　Customers are willing to pay for added value.

　　"For a cup of milk tea, as for this queue?" This may be a question that many consumers who pass through Sanlitun Xicha feel when they look at the customers who are lined up in sections.

　　The data survey reflects customers’ tolerant attitude towards online celebrity stores. Mintel, a research organization, recently released a report saying that its research shows that 28% of consumers think it is worthwhile to queue up for two hours to buy online celebrity tea. In the report of another survey agency, Ai Media Consulting, 74.5% of consumers surveyed can accept queuing for milk tea for less than half an hour.

　　According to Mintel data, the market growth of tea shops in China reached its peak in 2017-2018, with a compound annual growth rate of 14% increasing to 48.5 billion yuan. In some shopping centers in Beijing, the number of tea shops even exceeds the number of fast food restaurants. With so many choices, many consumers are still willing to queue up for a cup of milk tea for about half an hour. Analysts say and the change of consumption concept — — The transition from experience consumption to scene consumption is closely related.

　　Zhu Danpeng, a food industry analyst in China, said that people are demanding higher and higher quality of life. Eating is not only for satiety, but also for freshness, health, feeling and even personality. In online celebrity restaurants, there are not only novel products, but also scene consumption, with more services and brand added value. Consumers are willing to pay for this part of the scene, not just for the goods themselves, or even pay a high premium or time cost, which is itself a manifestation of consumption upgrading. This is just like some white-collar workers were more willing to go to Starbucks for consumption. In fact, they didn’t just like drinking coffee, but more recognized the lifestyle represented by Starbucks. Today’s online celebrity store also represents a lifestyle and consumption values recognized by young people, and is a vivid annotation of the new trend of consumption.

　　Text/reporter zhangxin

In the field of hope ｜ double harvest in one field, soybean will reap a bumper harvest

CCTV News:Soybean-corn strip compound planting mode is to use the different growth heights of corn and soybean to make spatial dislocation and collocation, realize grain-bean rotation and double harvest in one field, and achieve the purpose of increasing agricultural efficiency and increasing farmers’ income. At present, 10,000 mu of soybean-corn banded composite planted in Otog Qianqi, Erdos City has entered the harvest period and enjoyed a bumper harvest.

In the soybean-corn strip compound planting field in Etuokeqian Banner, harvesters are busy working, harvesting, separating and threshing soybeans.

Agriculture and animal husbandry departments provide farmers with some soybean seeds and sterilization agents free of charge, formulate subsidies for socialized agricultural machinery services, and at the same time conduct policy propaganda and technical guidance in-depth production to support the promotion of compound planting techniques. This year, a total of 1.645 million mu of soybean and corn banded compound planting area was promoted in Inner Mongolia.

How to judge whether it is over-packaged？ Reduce resource consumption and packaging waste from the source

　　In recent years, some food and cosmetics companies have over-packaged their products and passed on the costs to consumers. This phenomenon of "buying gifts and returning pearls" not only wastes resources, but also increases the burden on consumers, and even pollutes the environment, which is not conducive to the healthy development of market economy.

　　To this end, the General Administration of Market Supervision recently revised and issued the mandatory national standard "Restricting over-packaging of commodities requires food and cosmetics", which is committed to reducing resource consumption and packaging waste from the source.

　　The "Rule of Law Daily" reporter learned that the new standard regulates the packaging requirements of 31 kinds of food and 16 kinds of cosmetics; It greatly simplifies the method of judging the over-packaging of goods. Consumers only need to look at the weight or volume of the goods themselves and measure the volume of the outermost packaging, and can preliminarily judge whether there is an over-packaging problem in the goods through calculation. Strictly limit the number of packaging layers, and stipulate that the grain and its processed products in food should not exceed three layers of packaging, and other foods and cosmetics should not exceed four layers of packaging.

　　Excessive packaging attracts attention.

　　Revision and implementation of national standards

　　The Mid-Autumn Festival is coming, and all kinds of moon cakes are on the market like a flood. People are amazed at the innovative taste of moon cakes, but also complain about the "fine moon cakes" packaged like dolls on the shelves. Especially the "sky-high-priced moon cakes" that have become popular in recent two years, each moon cake costing 2 yuan money has been made into holiday hard currency. Some moon cake gift boxes have high-grade silk scarves, and some have given away two Huawei mobile phones, so that it is not surprising that the price exceeds 50,000 yuan.

　　When will the phenomenon of over-packaging, luxury packaging and "rafters" be more expensive than pearls? On September 2nd, in order to solve the problem of over-packaging of food and cosmetics, the General Administration of Market Supervision (Standards Committee), together with the Ministry of Industry and Information Technology and other departments, organized relevant standardization technical committees and technical institutions to revise the 2009 version of the standards, and formulated and issued a new mandatory national standard "Food and Cosmetics with Restrictions on Over-packaging of Commodities", which will be implemented in September 2023.

　　Considering that after the release of the new standard, food and cosmetics manufacturers need to design the product packaging compliance according to the requirements of the new standard, and at the same time, they need to consume the inventory packaging and goods for sale, especially cosmetics products, which have a relatively long shelf life and a relatively long consumption cycle in circulation. In order to avoid the impact on production and business activities and new waste, on the basis of extensive consultation with relevant industrial departments, industry associations and enterprises, the formal implementation of the new standards has set up a two-year transition period.

　　By looking at two questions and three calculations

　　Quickly judge whether it exceeds the standard.

　　So, what are the manifestations of over-packaging in the market at present?

　　The first performance is that the gap is too large. In this regard, the standard gives the prescribed porosity according to the different net contents of food and cosmetics. Ma Aijin, a professor at the School of Food and Health, Beijing Technology and Business University, said: "Specifically, the packaging void ratio of all goods with a net content of less than or equal to 1 ml or 1 gram in the package should be less than or equal to 85%; The packaging void ratio of all commodities with a net content of more than 50 ml or 50 g in the package should be less than or equal to 30%. "

　　The second performance is that there are too many layers of packaging. In this regard, the new standard is clear: the number of packaging layers of grain and its processed products should not exceed three, and other commodities should not exceed four. However, the new standard also makes it clear that if it is a material layer that directly touches the contents and belongs to the inherent attributes of the product, such as zongzi leaves, bamboo tubes and hollow capsules, it can be excluded.

　　Ma Aijin said: "The understanding and calculation of the number of packaging layers in the standard is very clear. The packaging layer that directly contacts the contents of food and cosmetics is the first layer. There are several layers of packaging from the first layer to the outermost layer, which is the level of packaging. Taking tea packaging as an example, the metal or plastic packaging that is in direct contact with tea is the first layer, so there are several layers of packaging, which is the number of layers of packaging. "

　　The third performance is that the packaging cost is too high. The new standard makes it clear that the production organization should take measures to control the cost of all packages except those that are in direct contact with the contents not to exceed 20% of the sales price of the products. Simply calculate the account: a mooncake with three layers of packaging is sold in 10 yuan, so the cost of the second and third layers of packaging can’t exceed 20% of the selling price in 10 yuan, that is, 2 yuan, except for the packaging that directly wraps the mooncake in the innermost layer.

　　When buying food and cosmetics, how can consumers quickly judge whether there is over-packaging?

　　According to Wei Hong, deputy director of the Department of Standards and Technology of the General Administration of Market Supervision, consumers can simply judge whether food, cosmetics and other commodities are over-packaged by "one look, two questions and three calculations". First, look at whether the outer packaging of goods is luxury packaging and whether the packaging materials belong to expensive materials; Second, the new standard strictly limits the number of packaging layers. If the packaging cannot be unpacked, it is necessary to ask how many layers there are in the packaging and whether the number of layers meets the requirements. The third is to measure or estimate the volume of the outer packaging, and compare it with the maximum allowable volume of the outer packaging to see if it exceeds the standard.

　　The new standard also clarifies that the volume of the contents of food or cosmetics is expressed by multiplying the net content by the necessary space coefficient, and the value of the necessary space coefficient depends on the product. Taking alcoholic products as an example, the necessary space coefficient of wine is 13, and the allowable packaging void ratio of a bottle of 500 ml liquor is less than 30%. It can be calculated that the maximum allowable volume of the outer packaging of this bottle of liquor is 9285.7 cubic centimeters. Assuming that the length, width and height of the outer packaging of this bottle of wine are 20 cm, 15 cm and 30 cm respectively, the actual outer packaging volume is 9000 cubic centimeters, which is less than the maximum allowable value and meets the standard requirements.

　　Implement the main responsibility of enterprises

　　Rectification as soon as possible during the transition period

　　"Research shows that packaging waste accounts for about 30% to 40% of municipal solid waste in China, most of which is caused by over-packaging." Chen Hongjun, deputy director of the Standards and Technology Department of the General Administration of Market Supervision, said.

　　According to the data of the National Annual Report on Prevention and Control of Environmental Pollution by Solid Waste in Large and Medium-sized Cities in 2020 issued by the Ministry of Ecology and Environment, in 2019, the output of domestic waste in 196 large and medium-sized cities was 235.602 million tons. The phenomenon of "garbage besieged city" and "garbage surrounded village" is becoming more and more serious. The release of "Restricting Over-packaging of Commodities Requires Food and Cosmetics" once again emphasizes the requirements for commodity packaging, that is, to reduce resource consumption and packaging waste from the source and reduce the burden on consumers.

　　Chen Hongjun said that according to the standardization law, products and services that do not meet the mandatory standards may not be produced, sold, imported or provided. After the transition period, food and cosmetics that do not meet the new standards are not allowed to be produced and sold in the market. Therefore, enterprises are called upon to rectify and meet the standards as soon as possible during the transition period.

　　Regarding how to better implement the new standards, Wei Hong said: First, implement the main responsibility of enterprises. Enterprises are the main body of the implementation of standards. Food and cosmetic enterprises should, in accordance with the requirements of the Standardization Law and the Law on the Prevention and Control of Environmental Pollution by Solid Wastes, earnestly raise their awareness, take the initiative, fulfill their corporate social responsibilities, implement, use and meet the standards as soon as possible, and supply higher quality, greener and low-carbon products to the market.

　　The second is to strengthen the implementation of standards. The market supervision department will publicize the new standards in all aspects through a variety of ways, such as reading a map, interpreting standards, making standards public, and online cloud classes; At the same time, in conjunction with the relevant departments to organize standard training activities, in order to do a good job in technical reserves for supervision according to the law.

　　The third is to guide consumers to carry out green consumption. By strengthening public opinion propaganda, we will create a green consumption environment, guide consumers to consciously practice the concept of green consumption, advocate economy and reduce waste, actively buy green, environmentally friendly and low-carbon products, and do not buy or use over-packaged goods.

　　It is reported that in the next step, the General Administration of Market Supervision will, in conjunction with relevant departments, implement the new development concept completely, accurately and comprehensively, and combine the new deployment requirements of carbon neutrality in peak carbon dioxide emissions, make the full text of standards public free of charge, systematically carry out standard publicity training, strengthen supervision and law enforcement, and urge food and cosmetics production enterprises to start the diagnosis of standard compliance and product packaging compliance design as soon as possible. At the same time, create a good public opinion environment for green consumption, improve consumers’ awareness of the standards for restricting over-packaging of commodities, advocate reasonable consumption, and guide consumers not to buy over-packaged commodities. (Reporter Wan Jing)

Guizhou Hospital made moon cakes into ＂online celebrity＂ Response： Earning 200 million is out of nothing.

　　Recently, Guiyang citizens rushed to queue up to buy ham moon cakes from Guizhou Provincial People’s Hospital. Some netizens said that "it takes four hours to queue up to buy provincial medical moon cakes". The staff of Guizhou Provincial People’s Hospital responded to the Beijing Youth Daily reporter, and there were exaggerated elements in the online segment. Mooncakes sold in hospitals are sold all year round.

　　Hospital cloud leg moon cake becomes "online celebrity"

　　On September 29th, a netizen posted, "The mooncakes made by Guizhou Provincial People’s Hospital are very delicious. I came to the hospital at two o’clock in the morning to queue up to buy mooncakes, but I found that there were hundreds of people waiting in line, and the scene was comparable to that of Spring Festival travel rush." As can be seen from the picture, the queue to buy moon cakes is tens of meters long, from the canteen sales point on the side of the hospital to the pediatric emergency door. Some netizens said that this team "can circle the earth several times." On the afternoon of September 29, the staff canteen issued a notice saying that due to the limited processing capacity of moon cakes, each person was limited to 10 kg. Please forgive me.

　　Mr. Hu, a surgeon at the People’s Hospital of Guizhou Province, told the reporter of Beiqing Daily that moon cakes only have a taste of cloud legs, and there is honey in the stuffing. The taste is soft, sweet and salty. "The moon cakes are delicious when they are baked. We can smell the moon cakes in the canteen on the first floor on the 20th floor." Mr. Hu said that every Mid-Autumn Festival, the hospital will issue a mooncake supply ticket to employees, and each person can get 5 kg of mooncakes with the ticket, but employees have to queue up to get mooncakes.

　　Waiting in line is hot, giving birth to "purchasing"

　　The reporter of Beiqing Daily noticed that in the pictures provided by netizens, it can be seen that there are a large number of SF Express boxes at the entrance of the hospital cafeteria. In this regard, the surgeon Mr. Hu said that the hospital has never entrusted any organization to deliver moon cakes, but because moon cakes are widely welcomed by the public, SF Express opened a courier point next to the hospital to help the public deliver them.

　　Mr. Li, a citizen, told the reporter of Beiqing Daily that the moon cakes in hospitals are in short supply, and there are people who come to help relatives and friends purchase them, as well as street merchants who sell "moon cakes for provincial doctors". "Don’t worry about queuing up to buy it yourself. I also bought 10 Jin for my relatives this year. They are not in Guizhou, so I sent it to them by express delivery to let them feel the atmosphere of the holiday at home." Mr. Li told the reporter of Beiqing Daily.

　　In this regard, the staff of the hospital staff canteen said that moon cakes and cakes were prepared for hospital staff and their relatives. Except for the staff canteen and Shengyi restaurant opposite the hospital, the "provincial medical moon cakes" sold by other businesses were not from the hospital.

　　Hospital: There are exaggerated elements in the online segment.

　　The surgeon Mr. Hu told the reporter of Beiqing Daily, "The moon cakes in the hospital are really hot. When I got off work at 11 o’clock last night, I also saw many people waiting in line. But the hospital doesn’t make moon cakes to attract attention. Our family has been practicing medicine for two generations. I was born here and grew up here, and now I have worked here for two years. In my impression, the hospital has been making moon cakes for more than ten years, which is also a feature of the hospital. "

　　The reporter of Beiqing Daily contacted the Propaganda Department of Guizhou Provincial People’s Hospital. The staff said that the hospital sold daily cakes made by the catering department of the staff canteen. It is widely praised for its fresh ingredients and freshly made cakes, but it is sold all year round, not just in the Mid-Autumn Festival. Queueing is spontaneous by citizens. Weibo’s joke "Queueing around the earth several times" is exaggerated, and "The turnover of moon cakes in hospitals exceeds 200 million" is also out of thin air. Text/trainee reporter Zhang Xi

Give full play to the creative power of hundreds of millions of people

　　Author: Sun Min (Deputy Director and Researcher of the Office of Socialism with Chinese characteristics Thought Research Center, Supreme Leader of Jiangsu Province)

　　When attending the deliberation of the Jiangsu delegation to the Second Session of the 14th National People’s Congress, General Secretary of the Supreme Leader emphasized that "the whole party and society should be stimulated to create vitality and the entrepreneurial spirit of cadres and officials in party member should be boosted". Creativity is an important power source for the development of individuals, nations and countries. It is the glorious tradition of our party to stimulate the enthusiasm, initiative and creativity of the whole party and the people of all nationalities to participate in socialist modernization to the maximum extent, and it is also the foundation of our party’s long-term governance.

　　Adhere to the people’s dominant position and respect the people’s initiative.

　　People are the creators of history and the fundamental force to promote the development of history. Marx and Engels pointed out that "activities and thoughts in history are ‘ The masses ’ Thoughts and activities of … … Historical activities are the cause of the masses, and with the deepening of historical activities, it will certainly be the expansion of the masses. " The creators of material wealth and spiritual wealth and the decisive force to promote social change and progress are by no means a few heroes, but the tens of thousands of people in Qian Qian. The reason why Marxism has cross-country and cross-era influence is because it is rooted in the people and points out the right path of relying on the people to promote historical progress.

　　For more than a hundred years, the Communist Party of China (CPC) has always adhered to and developed the Marxist people’s view, and always maintained the distinctive qualities of Marxist political parties. Comrade Mao Zedong put forward: "Serve the people wholeheartedly and never leave the masses for a moment;" Everything starts from the interests of the people, not from the interests of individuals or small groups; Consistency of being responsible to the people and to the leading organs of the party; These are our starting points. " Comrade Deng Xiaoping pointed out: "None of the major tasks put forward by our party has been accomplished without the hard work of the broad masses of people." "I believe that anything that conforms to the fundamental interests of the overwhelming majority of people and is supported by the broad masses of people, no matter how many difficulties there are on the road ahead, will certainly succeed."

　　Entering a new era, General Secretary of the Supreme Leader pointed out: "One of the guiding ideology of communist party’s work is to respect the initiative of the masses, and the masses are real heroes." "The mass line essentially embodies the basic principle of Marxism that the people are the creators of history. Only by adhering to this basic principle can we grasp the basic law of historical progress. Only by acting according to the laws of history can we be invincible. History has repeatedly proved that the people are the main force of historical development and social progress. " These important expositions are the expression of the Marxist view of the masses in the new era, which is of great significance for inspiring the whole party and the people of all nationalities to stand at a new starting point and create a new future.

　　Practice the mass line, persist in development, and rely on the unity of the people for the sake of people and development.

　　The practice of the masses is the most abundant and vivid practice, and there is great wisdom and strength among the masses. For more than 100 years, in the great journey of promoting China’s revolution, construction and reform, adhering to the people’s dominant position and fully mobilizing the people’s enthusiasm have always been the strong foundation for our party to remain invincible and the foundation for our party to govern and rejuvenate the country. During the revolutionary war years, Comrade Mao Zedong creatively applied the Party’s mass line to the field of military war, and made a major conclusion in On Protracted War that "the deepest root of the great power of war lies among the people". It was by widely mobilizing the masses that we finally won the victory of the people’s war. Since the reform and opening up, from the household contract responsibility system initiated by farmers in Xiaogang village, Fengyang county, Anhui province, to the sudden emergence of township enterprises in Jiangsu and Zhejiang provinces with the spirit of "four thousand" … … The pioneering spirit of the people has promoted system innovation and practical exploration again and again, and has become the "motive force" of reform.

　　General Secretary of the Supreme Leader profoundly pointed out: "Only by adhering to the people-centered development thought, insisting that development is for the people, development depends on the people, and development results are shared by the people, can we have a correct concept of development and modernization." Marxist concept of development regards people as both the driving force and the goal of development, and the ultimate goal of modernization is to realize the free and all-round development of people. In the new era, our party has been able to ride the wind and waves, withstand the risks and challenges from politics, economy, ideology and nature, and win a series of historic victories, such as the battle against poverty, the battle against the blue sky and the battle against reform, because it has always stood with the people, wanted to be together and worked together, inspiring the wisdom contained in the people and rallying their strength. All great achievements are made by the Party and the people together, which embodies the people’s intelligence, soaks the people’s hard work and sweat, contains the people’s great sacrifice, and shows the people’s spirit of striving for self-improvement and creating a better life.

　　Stimulate the entrepreneurial vitality of officers and continuously inject strong impetus into high-quality development.

　　The people will always be our greatest reliance to overcome all difficulties and challenges. General Secretary of the Supreme Leader emphasized that "Chinese modernization is the cause of all the people in China, and we must rely on the people closely, gather the infinite wisdom and strength contained in them, and fully stimulate the historical initiative of all the people". Facing the stormy international environment and arduous domestic reform, development and stability tasks, all kinds of risk challenges and difficult problems are more severe and complicated than before. Only by stimulating the enthusiasm of the whole society for innovation and creativity to the maximum extent and constantly cultivating new kinetic energy for development can we open a new world of career development, achieve a new atmosphere of starting, and inject inexhaustible motivation and vitality into promoting high-quality development.

　　Do a good job in investigation and study, and consciously learn from the people. Investigation and research is the heirloom of our party and the basic skill of doing all the work well. Unifying the top-level design with the consideration of the people through investigation and research is a valuable experience accumulated by our party in the long-term practice of revolution, construction and reform, and has also become an important principle that must be adhered to in governing the country in the new era. Comrade Mao Zedong pointed out in "Rural Survey" that "I must be respectful, hardworking and adopt a gay attitude when I am a student for them, otherwise they will ignore me, keep silent and talk endlessly". The General Secretary of the Supreme Leader stressed, "We should worship the people as teachers, learn from the people, put down our airs, throw ourselves down, be grounded, understand the situation, conduct in-depth investigation and study, dissect sparrows, find typical examples, truly find out the problems faced by the masses, reflect their opinions and sum up the experience created by the masses." In the investigation and study of the whole party, we must adhere to the party’s mass line, consciously learn from the masses, learn from practice, gain a correct understanding from the people’s creative practice, and turn the party’s correct ideas into the conscious actions of the masses.

　　Deepen the reform of key areas and stimulate innovation and creation with the system. Since the 18th National Congress of the Communist Party of China, with the comprehensive deepening of reform, the atmosphere of innovation and creation in the whole society has become more and more intense. Adhering to the core position of innovation in the overall situation of China’s modernization needs to stimulate the initiative spirit of "being the first in the world" and protect the indomitable practical courage. We should further deepen the reform of science and technology system, education system, talent system, etc., open up the blocking points that hinder the development of new quality productive forces, play the leading role of innovation in a wider scope, at a higher level and at a deeper level, base ourselves on reality and combine the resource endowments and development characteristics of different regions, and strive to find effective ways to solve new contradictions and problems. Comply with the new trend of the times, the new requirements of practical development and the new expectations of the people, make precise, concerted and sustained efforts, resolutely break down all institutional and institutional obstacles that restrict the smooth progress of Chinese modernization, and continue to inject strong momentum into promoting high-quality development and promoting Chinese modernization.

Do you remember these little common sense of life when the cold wave strikes？

　　CCTV News:

　　Cold wave strikes, high-risk groups should be alert to cardiovascular and cerebrovascular diseases.

　　With the sudden drop of temperature, cardiovascular and cerebrovascular diseases will also enter a period of high incidence, and the elderly and patients with chronic diseases such as hypertension and diabetes need to be vigilant.

　　Low temperature is easy to cause diseases such as myocardial infarction and cerebral infarction.

　　Cold weather can lead to vasoconstriction, stimulate blood pressure to rise and heart rate to accelerate, and easily induce angina pectoris, myocardial infarction, cerebral infarction and other diseases. People with high risk factors such as the elderly, obese people and smokers, and people with chronic diseases such as hypertension, hyperlipidemia and diabetes should be more vigilant. Drugs for lowering blood pressure, blood lipid and blood sugar cannot be stopped without authorization; In the event of sudden increase in blood pressure, chest tightness, chest pain and other uncomfortable symptoms, you should see a doctor in time.

　　Ma Changsheng, director of anzhen hospital Cardiology Medical Center and Arrhythmia Center:We say that angina pectoris is not necessarily painful, for example, boredom and suffocation are angina pectoris. Or if our chest is depressed and painful for 10 minutes or even more than ten minutes at rest, it means that his coronary heart disease is serious.

　　Acute cardiovascular and cerebrovascular diseases should be treated as soon as possible.

　　Experts stressed that for acute cardiovascular and cerebrovascular diseases, time is life, and the earlier treatment after onset, the better.

　　Ma Changsheng, director of anzhen hospital Cardiology Medical Center and Arrhythmia Center, said: "The most important time for acute myocardial infarction is prime time. The sooner, the better, and the best is within 60 minutes. For the public, you should know that you should act as soon as possible, call 120 or drive at home and go to the emergency department of the hospital as soon as possible. Within 60 minutes, we (the hospital) will open the patient’s blood vessels. "

　　What parts should you pay attention to when you travel outdoors to keep warm?

　　Experts suggest that outdoor activities should be avoided as much as possible during the cold wave. If you have to go out, you should pay attention to cold and warmth. Usually people wear thick down jackets and warm shoes when they go out, but one part is often overlooked, and that is the head. Because of the dense blood vessels, the head is very sensitive to the cold and the body is warm, but the exposure of the head to the cold wind will also cause blood vessels to contract. A warm hat and a mask that is worn regularly are not only conducive to epidemic prevention and control, but also can effectively resist the cold wave.　

　　"Drinking can keep out the cold" is a misunderstanding.

　　Young people should pay attention to the cold wave, regardless of age. Some young people don’t wear long pants or expose their ankles even in winter, which experts think is not advisable, and there is a risk of cardiovascular and cerebrovascular diseases. "Drinking can keep out the cold" is also a misunderstanding. After alcohol enters the human body, it will cause blood pressure to drop, blood vessels to dilate and blood circulation to accelerate, but at the same time it will also accelerate heat dissipation, and the body temperature will become lower and lower. When blood pressure drops, it will also lead to an increase in heart burden. Going out after drinking alcohol in cold weather is likely to have serious consequences.

　　Cold wave strikes, walking in rain and snow to prevent falling.

　　Cold wave strikes "wrestling" in rainy and snowy days is learned.

　　The road is slippery in snowy days, because sudden diseases such as fractures caused by wrestling also occur from time to time. In particular, osteoporosis in the elderly, walking on ice and snow roads, a little carelessness may lead to fractures. So, when wrestling is inevitable, will you "fall"?　

　　Most of the fractures after snow are concentrated in the wrist, ankle and waist.

　　Clinically, fractures after snow are mostly concentrated in the wrist, ankle and waist. When slipping, many people will subconsciously hold their hands on the ground. Because of the great instantaneous force when they touch the ground, it may be transmitted to the wrist and shoulder, resulting in wrist and shoulder joint fractures. If you can make a correct response when you fall, you can greatly reduce the chances of injuries such as fractures.

　　Sun Fenglong, director and chief physician of the Second Department of Orthopaedics, Beijing Rehabilitation Hospital affiliated to Capital Medical University:We can make an action as much as possible in the process of falling, with our hands protecting our heads and our forearms close to our chest, which is similar to this action. We can protect our important organs and avoid further injuries in the process of sliding forward or backward.

　　Don’t get up after falling to avoid secondary injury.

　　Don’t get up in a hurry after falling, so as to avoid secondary injury. To ensure safety, first feel the physical condition.

　　Sun Fenglong, director and chief physician of the Second Department of Orthopaedics, Beijing Rehabilitation Hospital affiliated to Capital Medical University:First of all, move the joints all over the body, including the important head, cervical vertebrae and joints of limbs, and move the waist. If there is severe pain, it means that there may be a serious fracture, or at least one part has a fracture. In this state, don’t try to stand up by yourself.

　　Rescuers should not blindly drag, pull, carry the injured. The correct way is to set up signs to warn passing people and vehicles, and at the same time call 120 emergency number to be rescued by professional medical staff. If you have to move the injured person, you should move the injured person as a whole and slowly, and don’t bend, twist or move the injured person greatly.

Circular of the Ministry of Industry and Information Technology on Launching Pilot Work of Expanding Value-added Telecommunication Services to the Outside World

Circular of the Ministry of Industry and Information Technology on Launching Pilot Work of Expanding Value-added Telecommunication Services to the Outside World
Ministry of Industry and Information Technology Communication Letter No.107 [2024]

In order to implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, promote high-level opening to the outside world, take the initiative to meet international high-standard economic and trade rules, continuously optimize the business environment for foreign investors, and serve to build a new development pattern, the Ministry of Industry and Information Technology decided to carry out the pilot work of expanding the opening up of value-added telecommunications services. The relevant matters are notified as follows:

First, take the lead in carrying out pilot projects in Beijing Comprehensive Demonstration Zone for Expanding and Opening up the Service Industry, Lingang New Area of Shanghai Pilot Free Trade Zone and Leading Zone for Socialist Modernization, Hainan Free Trade Port and Shenzhen Socialism with Chinese characteristics Pioneer Demonstration Zone. The people’s governments of the provinces (municipalities directly under the Central Government) to which the four places belong shall be responsible for organizing the formulation of the pilot implementation plan according to the Pilot Program for Expanding the Opening-up of Value-added Telecommunication Services (see Annex for details). The Ministry of Industry and Information Technology is responsible for organizing the evaluation and demonstration of the pilot implementation plan and implementation conditions in the four places, and giving a reply.

Second, cancel the restrictions on foreign shares in Internet data centers (IDC), content distribution networks (CDN), Internet access services (ISP), online data processing and transaction processing, as well as information publishing platforms and delivery services (except Internet news information, online publishing, online audio-visual and Internet cultural management) and information protection and processing services.

3. Foreign-invested telecom enterprises that intend to carry out the aforementioned value-added telecom services in the pilot areas shall apply to the Ministry of Industry and Information Technology for the approval of the pilot operation of telecom services in accordance with relevant regulations, and abide by the relevant laws and regulations and the provisions of the pilot approval in their telecom business activities, and accept and cooperate with the supervision and management of telecom regulatory agencies and relevant competent departments.

Four, the Ministry of industry and information technology to organize the implementation of the pilot evaluation, timely summary of the advanced experience of the pilot, model, typical cases and other publicity and promotion.

Five, according to the implementation of the pilot, timely expand the scope of the pilot area, the relevant matters will be announced separately.

Attachment:Pilot scheme for expanding value-added telecommunications services to the outside world

Ministry of Industry and Information Technology
April 8, 2024

China Consumers Association points to three chaos phenomena in online games： false propaganda and tampering with props.

　　Beijing, March 3 rd (Xie Yiguan) During the epidemic prevention, consumers set off a wave of "home economy" at home. In this context, online games have become the entertainment choice of many consumers, and the consumption disputes of some paid online games have gradually become prominent.

　　The actual effect of the game is inconsistent with the propaganda.

　　According to the introduction of China Consumers Association, some online game operators promote the selling points of game products, such as characters, props and their functions, special effects, etc., through copywriting, videos and other forms, but their actual effects in the game do not match the promotion.

　　The second paragraph of Article 23 of the Law on the Protection of Consumer Rights and Interests stipulates that "if an operator indicates the quality of goods or services by advertisements, product descriptions, physical samples or other means, it shall ensure that the actual quality of the goods or services it provides is consistent with the indicated quality."

　　According to China Consumers Association, online game operators use copywriting, videos and other publicity methods to display game characters, props, their functions and special effects in an intuitive and detailed way, and the explanations and displays should be consistent with the actual situation of consumers buying game products.

　　"Online game operators should be honest and trustworthy, refuse false propaganda, and ensure that the actual effect of game products is consistent with propaganda." China Consumers Association reminds that the special circumstances that may occur should be explained realistically and brought to the attention of consumers in a significant way, and no false propaganda or misleading of consumers is allowed.

　　Operators are exempted by unfair regulations.

　　Some online game operators have posted a statement that "the final effect is subject to the in-game video of online game products", and they are also suspected of using unfair regulations to infringe on the legitimate rights and interests of consumers.

　　The second paragraph of Article 26 of the Law on the Protection of Consumer Rights and Interests stipulates that "business operators shall not make unfair and unreasonable provisions to consumers, such as excluding or restricting consumer rights, reducing or exempting business operators’ responsibilities, and aggravating consumer responsibilities, by means of format clauses, notices, statements, shop notices, etc., and shall not use format clauses and technical means to force transactions."

　　In addition, Article 17 of the E-commerce Law stipulates that "e-commerce operators should disclose information on goods or services in a comprehensive, true, accurate and timely manner to protect consumers’ right to know and choose." Article 49 stipulates that "if the information of goods or services released by e-commerce operators meets the conditions of offer, the user selects the goods or services and submits the order successfully, and the contract is established."

　　China Consumers Association believes that when consumers see the specific instructions such as copywriting and videos of game products and buy related game products, the two parties have formed a consumption contract relationship, and the operators should perform their obligations according to the agreement, and they can’t rely on the statement that "the final effect is subject to the game", which makes the agreement between the two parties in an uncertain state, and even excuses themselves for violating the agreement. Unfair and unreasonable provisions that exclude or restrict consumers’ rights and reduce or exempt operators’ responsibilities should be corrected as soon as possible, and consumer disputes should be properly resolved.

　　Unauthorized changes to products purchased by consumers in the name of upgrading, etc.

　　Some consumers report that online game operators have changed the sold characters, game props, their functions and special effects without their consent in the name of optimization and upgrade of game products.

　　Article 9 of the Consumer Protection Law stipulates that "consumers have the right to choose their own goods or services. Consumers have the right to … … Choose the variety of goods or service methods independently, and decide whether to buy or not to buy any kind of goods, accept or not to accept any service. " Article 10 stipulates that "consumers have the right to fair trade. When purchasing goods or receiving services, consumers have the right to obtain fair trading conditions such as quality assurance, reasonable price and correct measurement, and have the right to refuse the compulsory trading behavior of operators. " Article 127 of the General Principles of Civil Law stipulates that "if the law has provisions on the protection of data and network virtual property, such provisions shall prevail."

　　China Consumers Association believes that online game characters, props and other products purchased by consumers have property attributes and are property rights recognized and protected by the general principles of civil law. Online game operators should not rely on their own advantages to change the actual functions and effects of products purchased by consumers without the consent of consumers in the name of upgrading and optimization.

　　In practice, some online game operators also require consumers to generalize authorization in unilateral format clauses in service agreements, and agree that the company can adjust, update or optimize any content or elements in the game (including but not limited to the characters, game equipment, artistic design, performance and related data settings of game props that consumers have purchased or are using), and will not pursue any legal responsibilities of the company.

　　China Consumers Association pointed out that this practice deprives consumers of their right to choose, fair trade and claim, and infringes on their legitimate rights and interests. Online game operators should respect the rights of consumers, and obtain the consent of consumers for the optimization and upgrade of paid products in the game, clearly inform the specific situation of the upgraded products and the differences between the old and the new, and provide consumers with different options whether to upgrade. It is strictly forbidden to change the products that consumers have purchased without the consent of consumers, or force consumers to accept the upgraded products.

CCTV6 is wonderful this week ｜ ＂Make a scene in Tianzhu＂ and ＂Anti-drug 2＂ are staged in turn.


Special feature of 1905 film network Classics are eternal, and this week once again challenges the most familiar stories of the audience; Directing works for the first time brings joy to everyone; The cold-blooded killer in the movie also appeared again; Show the glorious history of Commander-in-Chief Zhu De; Then continue the previous work, this week’s wonderful film should not be missed.


The Journey to the West is one of the most well-known masterpieces, and the mythical world it describes reflects the real human world. The movie "Journey to the West: Making a Big Scene in Heaven" is co-starred by, and challenges this mythical giant system again. In the film, Donnie Yen’s "Oriental superhero" the Monkey King was born; Chow Yun Fat’s "Three Realms of the Supreme Jade Emperor" first wore armor; Aaron Kwok’s "Niu Mowang, the king of the underworld" is in a dilemma, which can be described as brilliant.


Wonderful film review:500 years ago, the magical world depicted in Wu Cheng’en’s novel The Journey to the West was fascinating, and 500 years later, the spectacle of the sacred land presented in the movie "Journey to the West" shocked the eyes. The Monkey King’s "72 Magic Spells" and "Flying Smart" rooted in our childhood memories were all activated.— — 1905 movie network


Make a scene in Tianzhu is the first film directed by Wang Baoqiang, starring Wang Baoqiang,, and. This is a modern version of the Westward Journey story, and the protagonists also correspond to the archetypes of the characters in the Westward Journey. Among them, Tang Sen went to India to find his father’s will accompanied by Wu Kong. And the last egg in the film really fulfilled Wang Baoqiang’s wish related to The Journey to the West — — "the Monkey King Dream", readers may wish to wait and see.


Wonderful film review:Everyone can regard this movie as a drama, but what Wang Baoqiang wants to convey most is affection, brotherhood and father-son affection. The picture of the film is gorgeous, just like the colorful world seen by our eyes, but we can only experience the purest mind and the most sincere emotion with our heart.— — 1905 movie network


Jean Reno once again challenges the role of "killer" after many years. Unlike killer lyon in the film, Henry, the killer in "Extreme Cold Storm", is more sharp and ruthless. Most of the film is shot in the quiet lake in the deep mountains in winter and the quiet forest in the vast snow. The whole film is always filled with a sense of urgency under the calm appearance.


Wonderful film review:Watching this movie seems to be back to The Killer Is Not Too Cold. The female killer tried her best to avenge her father, but even the cunning fox could not escape the hunter’s eyes. The role played by Jean Reno is full of emotional changes, which makes the audience see the image of a cold killer with flesh and blood.— — Douban film review The Pretender


The magnificent revolutionary historical masterpiece "On Taihang Mountain" is a work dedicated to the victory of the world anti-fascist war and the victory of China and War of Resistance against Japanese Aggression. The film tells the story that Commander-in-Chief Zhu De led the Eighth Route Army to cross the Yellow River eastward, advanced into the anti-Japanese front, and established the Taihang Mountain base area. This film is also the 50th time that Wang Wufu, the "first Zhu De special type in China", played Commander-in-Chief Zhu De. His superb acting skills and profound understanding of the Commander-in-Chief also added a lot to the film.


Wonderful film review:The film’s depiction of the war is very realistic, showing the cruelty of the war incisively and vividly. The aerial photography in the Battle of Pingxingguan Victory is shocking, which makes us deeply feel that every victory cannot be separated from the correct leadership of communist party and the determination of the Eighth Route Army soldiers to resist stubbornly.— — Douban film review xieyong


In 2013, he directed a classic film, but this time, "Anti-drug 2" is not a simple sequel to the previous work, but a new generation of the main creative team and story, which is also the starring role and the re-cooperation after 12 years. The drug Lord hid in secret, Yu Shuntian, a pioneer in drug control, and Lin Zhengfeng, a policeman, appeared one after another, and a duel between heaven and earth was bound to break out.


Wonderful film review:Anti-drug 2 continues the elements of action and drug crimes in its previous work, and digs deep into the essence of moral shaping of characters and emotions. In the movie "Anti-Drug 2", Andy Lau is both the leading actor and the producer, and "Producer Andy Lau" has gradually become the golden signboard of the quality of film and television works.— — 1905 movie network


After 33 years, I finally saw the masterpiece horse thief in Cannes!

Special feature of 1905 film network After the film directed by Tian Zhuangzhuang, the fifth generation director of China, was released in 1986, the audience couldn’t understand it because it was too small and had a poor reputation. At that time, he left a "cruel remark": "My film was made for people in the next century".

　

Although Tian Zhuangzhuang clarified that this was a joke, more than 30 years later, horse thief really crossed the century and came to Cannes Film Festival for its premiere with a totally new look of 4K48 Tibetan dubbing.

On May 17th, Tian Zhuangzhuang came to the premiere under the guidance of Fu Mao, the artistic director of Cannes. He recalled that he was invited to Cannes during the filming of horse thief in 1985, and 34 years later, he revisited his hometown with horse thief, which was very predestined.

　

Cannes Classic Unit was founded in 2004. In the past 15 years, Chinese films selected for this unit have been selected. This time, the restored version of "horse thief" is the first time that an independent restored film from the mainland of China has been selected for this unit, and another domestic restored film has also been selected.



After the release of horse thief, we talked with director Tian Zhuangzhuang, photographer Hou Yong and relevant persons responsible for restoration and overseas distribution about this restored version of past lives. This film goes to the world in the form of restoration, which also opens a new way for other China classic films to open up international visibility and audience.

　

Horse thief has been restored three times.


Horse thief was once listed by martin scorsese as one of the top ten personal films in 1990s, and also highly praised by movie master Bertolucci and Evans.


The film tells the story of a poor Tibetan herder, Rolb, who steals horses for a living and struggles with his family between making a living and faith. It is a film that dilutes the story, breaks through the narrative tradition, and has both practical significance and religious color.

　

However, the film’s dirty spots, scratches, particle jitter and fading over time have greatly affected the viewing effect of the film. In 2017, the restoration team of China Film Archive began to repair the film.


After three times, for the first time, it was repaired with 2K technology. After reading it, Tian Zhuangzhuang found that there was a big problem, so he asked the photographer Hou Yong to supervise it. For the second time, it further adopted 4K and 48-frame restoration projection technology to improve the restoration effect.

　

Hou Yong introduced us that he first adjusted the frame, "If you don’t adjust it, it will really be finished. The frame is wrong, not 1: 2.35, but it seems to be cut into a feeling of 1: 1.6 or 1: 1.85." Secondly, he gave advice on color matching. He and Tian Zhuangzhuang insisted that the color of the picture should not be too bright. "Now the digital color is fake and calculated, because there is no film now, everyone has long since.

　


At the same time, there are some detailed adjustments. For example, a picture of a night play taken on a daily basis, the first repair version is still adjusted to the brightness of the day, and the second repair is close to the feeling of a night play. Hou Yong said frankly that his participation was to restore and get closer to the color sense of the film and the desired picture effect when shooting at that time.

　

Tian Zhuangzhuang didn’t personally participate in the restoration process. He said that his only advice was to find Tibetan audio tracks, because Tibetan is more authentic and natural than Chinese dubbing. Three months after the idea was put forward, China Film Archive found the Tibetan sound file from France and re-made it into 5.1 channels, which also contributed to the completion of the latest Tibetan restored version.


Judging from the screening effect in Cannes, the quality of the film is very clear, and there are also very pleasing colors. Tian Zhuangzhuang also praised us: "This is the best of all the restored versions of the fifth-generation film I have ever seen."



Zuo Heng, the representative of China Film Archive, also came with Tian Zhuangzhuang and his party this time. He deeply regrets the restoration process of horse thief:


"Restoration is a very delicate state. For example, we think that the film is a little dim and needs to be brightened, but this may not be what the director and photographer wanted at that time." It is precisely because of the guidance of the creative team such as Hou Yong that the restoration effect is closer to the original appearance.

　

As for the early domestic films, Zuo Heng revealed that he could only get information from the director’s notes, review articles, photos and other documents at that time to repair them. "Just like repairing the old mural, it may have been painted by Leonardo da Vinci, but later generations should repair it, whether it is right or wrong, even if there is a mistake, there should be an aesthetic embodiment."


How to restore the film to the world


Digital restoration technology has brought a new round of criticism of classic films, and re-examined the artistic value and historical value of films, and the international market of restored films has also become active in recent years.

　

Zuo Heng told us that the current overseas distributors are very interested in classic old films. Compared with the new films, it takes a lot of energy to make publicity. Most of the old films have passed the time certification, and they can log in to cinemas, online platforms or make DVDs in various countries through multi-channel and sub-regional distribution.

　


Xie Meng, head of Chek Lap Kok Culture, led the overseas distribution of the restored version of horse thief. He introduced the film to Cannes as their first stop. "Through the platform of Cannes Film Festival, it can be introduced to more filmmakers, curators of other national film archives or overseas distributors, and then they will take the film to their respective markets or film festivals."

　

Next, they will take the restored version of horse thief to the second stop of overseas promotion: Lyon Film Festival, because there is a distribution market dedicated to the restoration of classic films.

　


Xie Meng believes that there is a certain profit margin in overseas distribution of domestic classic restoration films, which can be released as a new film model with relatively simple operation.


He also said that whether it is cultural activities organized by the government, exchanges in film festivals, or promotion through international sales channels, the most important thing for China to restore classic films to the world is the film content itself. "What kind of content is released in what channel will determine the width and breadth of the final spread."

　


In addition to the restored version of horse thief and the restored version of Diary of a Nurse, which will premiere in Cannes, there will be many domestic classic restored films, such as (1965) and (1956) and 2-3 4K restored films planned by China Film Archive every year, and this international trip of horse thief will also enable them to go global in the future and gain more effective promotion experience.