When I first test-drive the Extreme Fox Alfa T, I lamented that it was really an underestimated model, both in terms of mechanical quality and the performance of three electrical properties. The polar fox has also launched brand-new models, such as polar fox koala, which is specially designed for home maternal and child scenes, and the all-eugenic super pure electric SUV just listed & mdash; — Extreme Fox Alpha T5.

On December 27th, Extreme Fox Alpha T5 was officially launched, with an official guide price of 155,800-199,800 yuan. According to the understanding of the Car Appraisal Society, compared with the pre-sale price, the official selling price is 4,000 yuan, 520AIR 15.58 yuan, 520PRO 16.38 yuan, 520MAX 17.58 yuan and 660MAX 19.98 yuan lower than that of the pre-sale.

The design is novel and the value is good.

The models of Extreme Fox basically adopt family-style design. In fact, at first glance, people will feel special sports, but in fact, you will find the Alfa T5 particularly attractive. First of all, the whole front face is more detailed, and an adjustment has been made among various features. Compared with the previous polar fox model, the Alfa T5 is more exquisite and sporty, and the complicated headlight structure adds a certain sense of science and technology to the Alfa T5, which also gives this car a quite good face value.

The design of the side is more traditional, and the waistline extending from the front wheel arch to the rear of the car is particularly eye-catching. The complicated profile design also improves the recognition of Alpha T5. To tell the truth, although the same design on the market really makes people feel some aesthetic fatigue, the side design of Alfa T5 can still make people shine. The tail design of the Alfa T5, especially the shape of the taillight, echoes the front face, so it is not an easy task to be persuaded by the design of this car.

The design of the interior doesn’t have too many amazing feelings, and it is still a more conventional layout. The large screen of the central control occupies the center of the whole central control, and the overall design is still a simple route. However, the overall choice of interior materials is quite particular, whether it feels or looks very textured. Moreover, it is worth mentioning that the overall design of Alfa T5 is very ergonomic, especially the height of the center console is really comfortable.

Alfa T5 is equipped with the largest dome panoramic canopy of its class, with an amazing lighting area of 1.11 square meters. You know, this configuration is really attractive to users at this price. Finally, it is worth mentioning that this time Alfa T5 not only provides the traditional extreme fox white and extreme night black, but also adds two exclusive color schemes, namely, phantom white and matte sea rock gray. The interior also provides three choices, which shows that the polar fox has made great efforts in the design of this car, which is rare in its class.

Rich in hardware and full of intelligence.

Of course, design is only one aspect. How a car works depends on configuration, intelligence and mechanical quality. As an electric car, the three-electric system is undoubtedly very important. Alfa T5 adopts the only 800V high-voltage overcharge platform at the same level, which means lower energy consumption and faster charging speed. We should know that at present, 800V platforms are basically concentrated on models with prices above 200,000 yuan, which also makes Alfa T5 competitive.

It is equipped with Contemporary Amperex Technology Co., Limited Shenxing rechargeable battery, which can achieve a fast charging mileage of 135km in 5 minutes and a battery life of 260km in 10 minutes. This performance also greatly reduces the mileage anxiety of users. Of course, some small partners may feel that the number of 800V charging piles on the market is very rare and cannot meet the needs of users. However, Alfa T5 comes standard with a fast charging and boosting system. If it is a common 500V charging pile, it will automatically start the fast charging and boosting system, which can also realize fast charging.

It is worth mentioning that, with the blessing of 800V voltage platform, Alfa T5 can realize the energy consumption of 13.9 kWh per 100 kilometers and the cruising range can reach 660 kilometers. In terms of power, the maximum power of Alfa T5 motor can reach 200kW, the peak torque is 360N·m, and the acceleration time of 100 kilometers is 7.5 seconds, which can basically meet the daily driving needs. Although there is no test drive yet, the performance of Alfa T5 should be worth looking forward to based on the excellent handling of the previous polar fox models.

In addition to mechanical quality, Alfa T5 also showed its sincerity in intelligent performance. Its L2.5 intelligent assisted driving system is also quite good in its class.

Pure electric medium-sized SUV, class 150,000 preferred.

In the last few days of the end of 2023, the Alfa T5 of Extreme Fox ushered in the official listing. In fact, from the centralized listing and release of heavy products of various car companies at the end of this year, it can be seen that there are many volumes in the current automobile market.

From the whole product strength, the Extreme Fox Alpha T5 is still quite advantageous at this level. Why do you say that? In fact, in the price range of 150,000 yuan, it is still the main consumption range of consumers at present, so the successful password at this level is that there is no short board, and it has outstanding advantages in the core three electricity, configuration, space and design. From these points of view, the polar fox Alpha T5 can be described as an all-powerful hexagonal warrior.

As for the choice of car models, the car evaluation agency believes that if the budget is sufficient, you can choose the 660MAX version, and all configurations are full. And if the pursuit of cost performance, then the nearly full version of 520MAX is more worthy of choice.

　　Text | Sina Technology Zhang Jun

　　Editor | Han Dapeng

　　Focus on:

　　1. AsEco-chain enterprises, creating meters and numbers, have the same joy and trouble. Relying on Xiaomi, Chuangmi Digital has created smart cameras’s explosive products and supported more than 80% of its revenue; However, the excessive dependence on Xiaomi also resulted in a low gross profit margin. Investment in research and development is also insufficient, and patent infringement lawsuits are also faced.

　　2. In order to change the dilemma of single revenue, Chuangmi Digital has launched new categories such as smart watches, sweeping robots and smart doors. Among them, the smart door has become a controversial product, and Chuangmi Digital Alliance intends to build it into the entrance of the whole house intelligence, but there are still great problems in user habits, installation and after-sales service.

　　Another Xiaomi eco-chain enterprise is going public. Relying on a camera explosion, Chuangmi Digital achieved a revenue of 1.5 billion in 2021.

　　But the thinness of products is a big problem. I don’t know if I can learn from the smart refrigerator with a screen. Chuangmi Digital Alliance takes the smart door with a screen as a key new category, trying to build it into a smart control center for the whole house. However, many users have reported that there are huge problems in the installation and after-sales of Chuangmi Smart Door, and the product demand is also in doubt.

　　Because of the excessive dependence on the millet sharing model, the gross profit margin of Chuangmi is also low, only less than 20%. Chuangmi, which sprints to the market, still faces many challenges.

　　Eighty percent of the income depends on selling cameras.

　　During the reporting period, the main products of Chuangmi Digital Alliance include smart cameras, smart watches, smart doorbells, smart doors and smart cat eyes. But in fact, it relies heavily on smart cameras products.

　　From 2019 to 2021, the operating income of Chuangmi Digital Alliance was 875 million yuan, 1.124 billion yuan and 1.532 billion yuan respectively, and the proportion of smart cameras in operating income was as high as 86.96%, 89.17% and 83.88% respectively.

　　Smart cameras products of Chuangmi Digital Alliance include indoor smart cameras, outdoor smart cameras and webcam. In the category of smart cameras, Chuangmi Digital Alliance really did a good job. According to the statistics of iResearch, the shipments of home cameras in China in 2020 and 2021 were 40.4 million and 46.5 million respectively, and the shipments of Chuangmi Digital Alliance smart home cameras in 2020-2021 were 8.04 million and 10.28 million respectively, with market share of 19.90% and 22.11%.

　　However, it is obviously not enough to rely solely on this explosion.

　　In 2020, Chuangmi Digital launched smart doorbells, smart doors, smart cat eyes, smart watches and other products; In 2021, it even entered the category of sweeping robots. We have been focusing on the creation of smart home security products, and the product line is becoming more and more messy.

　　These messy product lines have not brought smart cameras-scale income to Chuangmi Digital Alliance for the time being. In 2021, for example, smart cameras’s revenue accounts for 83.88%, smart watches for 4.33%, smart doors for 2.12%, and sweeping robots for only 0.68%.

　　Heavy dependence on Xiaomi, low gross profit margin

　　It is worth noting that Chuangmi Shulian relies heavily on Xiaomi, which is also a common problem of Xiaomi ecological chain enterprises.

　　From 2019 to 2021, the associated sales of Chuangmi Digital Alliance to Xiaomi Group were 779 million yuan, 851 million yuan and 916 million yuan, respectively, accounting for 89.09%, 75.69% and 59.79% of the company’s operating income in each period, showing a high proportion as a whole, but there is a downward trend year by year.

　　Chuangmi Digital Alliance is also aware of this problem and is making efforts to increase the sales of its own brand.

　　Xiaomi is a complex role of love and hate for Xiaomi eco-chain enterprises. On the one hand, Xiaomi eco-chain enterprises can rely on the advantages of Xiaomi’s brand and channel in the early stage to quickly turn a certain category into an explosive product; On the other hand, when these Xiaomi eco-chain enterprises grow and develop, they will not be satisfied with the low gross profit under the Xiaomi model and seek to establish their own brands instead.

　　According to the disclosure in the prospectus, under the sharing mode with Xiaomi, whether the company can make a profit depends on Xiaomi Group. For the customized products of Xiaomi in the sharing mode, Xiaomi Group will share the profits after they are finally sold through various channels of Xiaomi Group.

　　According to the data, in 2019-2021, the comprehensive gross profit margin of Chuangmi Digital Alliance was 15.50%, 17.98% and 19.75% respectively, which was generally lower than the average compared with the gross profit margins of comparable companies such as Fluorite Network, Meizhi Optoelectronics, Jimi Technology and Roborock.

　　Chuangmi Shulian explained that the gross profit margin of the company is lower than that of comparable companies, mainly because the product structure and business model of the company are different from those of comparable companies in the same industry. The company’s gross profit margin is lower than that of fluorite network. One of the main reasons is that the company’s Xiaomi mode revenue accounts for a relatively high proportion. Under the sharing mode with Xiaomi, part of the profits are shared by Xiaomi Group, so the gross profit margin is low.

　　In addition, Chuangmi Digital Alliance also has a competitive relationship with Xiaomi and other Xiaomi ecological chain enterprises. For example, in smart cameras products, Xiaomi Group not only purchases from Chuangmi Digital Alliance, but also purchases from Tianjin Hualai Technology Co., Ltd. and Shanghai Moxiang Network Technology Co., Ltd.; For example, in smart watches and sweeping robot products, Xiaomi brand also has its own products.

　　Is the wisdom gate an IQ tax?

　　In order to get rid of the dependence on smart cameras products, Smart Door is one of the key products of Chuangmi Digital Alliance.

　　First, the unit price of smart door products is higher, which is expected to bring more income; The second is that the smart door integrates many functions such as door lock, doorbell, cat’s eye, etc. At the same time, Chuangmi Digital Alliance intends to build it into an intelligent central control system for the whole house.

　　In 2020, Chuangmi Digital launched the Xiaobai Wisdom Gate H1, with a pre-sale price of 3,999 yuan and a daily retail price of 4,999 yuan. Chuangmi Digital has a 10-inch LCD screen embedded in the door, which can check the situation outside the door and control the indoor equipment.

　　This year, Chuangmi Digital Alliance has launched the BLADE STAR series of Xiaobai Wisdom Gate, with the original price starting from 12,999 yuan and the crowdfunding price of Xiaomi products starting from 7,999 yuan. This time, a 5-inch touch screen was embedded outside the door, and a 10.1-inch touch screen was embedded in the door.

　　Why put a screen on the door? The original intention of Chuangmi Digital Alliance is to use it as the entrance to control the intelligence of the whole house. In the process of intelligent landing in the whole house, with more and more intelligent devices in the house, it is difficult to control and operate only by mobile phones. Therefore, some enterprises want to add a screen control device to the refrigerator, and some enterprises want to use the TV as the control center. But in fact, no matter whether it is the door, refrigerator or TV, their control scenes are relatively simple, and it is not easy for users to develop habits.

　　From the data point of view, the sales volume of Chuangmi Digital Smart Door is not very good. In 2020, the sales volume was 4,800 units and the sales volume was 12,914,100 yuan. In 2021, the sales volume was 9,500 units and the sales volume was 32.533 million yuan. Chuangmi Digital Alliance is constantly raising the unit price of products to seek revenue growth.

　　It is worth noting that, unlike cameras, cat’s eyes and other products, the installation of smart doors is convenient, and the links involved are also very complicated.

　　Sina Technology saw on the e-commerce platform that many users who bought Chuangmi Xiaobai Smart Door H1 said that the installation service was handled by a third party, which led to frequent problems and poor after-sales service. One user said, "Don’t buy this door, it’s really rubbish and the service is rubbish!" According to his description, there are two main problems in this smart door. First, there is a problem with the door lock, and the lock core automatically rebounds, and the lock core is changed before it is used; Second, the door cover is not the right size, and there is a gap after installation, which makes it look ugly. When seeking after-sales service, it is difficult to connect the after-sales phone, and online customer service is also a unified reply, which does not solve the problem.

　　Another user also pointed out the size of the smart door. Because it does not support custom size, it is extremely ugly to install in a community with a large door. If you want to return the goods, you still need to pay thousands of yuan. "If you like smart locks and smart cat eyes, you can buy them directly. You don’t need to buy this door. It’s really rubbish after sale."

　　Even more, some users posted the post of "Xiaobai Wisdom Gate H1, Special Pit Xiaobai" on social networking sites, telling the story of being locked at home because of the door lock failure. "If, in case, any user is unfortunately trapped in a fire at home, this door will become an accomplice to murder!" He said in the post.

　　Is the moat of the accused patent infringement technology insufficient?

　　Chuangmi Digital also disclosed the risk of intellectual property litigation in the prospectus.

　　According to the prospectus, there are 15 unresolved intellectual property cases involving the defendant in the company. The cause of the case is that Hangzhou Hongyan Electric Appliance Co., Ltd. sued the company for infringing its invention patent right and utility model patent right, involving a lawsuit amount of 19 million yuan. The case involved in the lawsuit is still under trial. If the company loses the lawsuit in the future, or other parties file other lawsuits against the company in the course of business, it will have a certain adverse impact on the company’s financial status, operating performance and reputation.

　　What is the technical strength of Chuangmi Digital Alliance?

　　Data show that by the end of the reporting period, the company had 108 domestic patents, including 13 invention patents, 47 utility models and 48 design patents. It can be seen that the patents of Chuangmi Digital Link are mainly utility model patents and design patents, while invention patents account for a relatively low proportion.

　　In addition, in terms of R&D investment, the R&D expenses in 2019-2021 were 39.937 million yuan, 52.1502 million yuan and 78.8076 million yuan respectively, accounting for 4.57%, 4.64% and 5.14% of the operating income respectively.

　　Although the amount and proportion of R&D expenses of Chuangmi Lianlian have increased year by year, the R&D expense ratio is lower than the average of comparable companies in the same industry. In 2021, for example, the R&D expense rate of fluorite network is 11.57%, that of Meizhi Optoelectronics is 6.68%, that of Jimi Technology is 6.51%, and that of Roborock is 7.55%. In contrast, the data of Chuangmi Digital Alliance is relatively low.

　　tag

　　For Xiaomi eco-chain enterprises, joy is often accompanied by hardship.

　　Although Chuangmi Digital Alliance has reached the time of listing with the help of Xiaomi, it still has a long way to go in terms of product revenue structure, independence of independent brands, R&D investment, and user satisfaction of new products.

　　More importantly, after Xiaomi’s solo flight, how to tell the capital market a new story other than the explosive items is a huge test.

The changes in appearance and modeling are still relatively positive, and the new model looks more fashionable. In terms of appearance, the Audi family-style vehicle appearance design is adopted, and the middle net is very large. The appearance of the lights on both sides is quite stylish, and it looks very energetic after all LEDs are lit. From the side waist, the new car is still a smooth design, the tradition of wide C-pillar can be continued, the rim shape is exquisite, and the visual effect is acceptable. At the same time, Founder’s rear tail echoes the front, and the design of penetrating taillights is also more interesting, which is very personalized after lighting.

As far as the interior of the car is concerned, the Audi A3 is more luxurious. The steering wheel for turning fur is made of leather, which has good feel and flexible operation, and can also be equipped with heating function. The whole center console is made of plastic and leather materials, which greatly enhances the sense of grade of the whole vehicle. It is equipped with a 7.0-inch central control suspended LCD screen, which is clear in display and standard in the whole system. The front row is also equipped with a manual air conditioning control system to freely debug the most comfortable space atmosphere. The leather seat looks very textured.

Audi A3 has a length of 4606mm, a body width of 1814mm and a wheelbase of 2730mm, which is quite satisfactory. In the same class, the wheelbase of Audi A3 ranks 14th. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The sunroof of Audi A3A3L Limousine 35 TFSI flying exclusive+luxury selection bag provides a wider view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light penetration for the whole vehicle. Audi A3′ s trunk volume ranks 24th among the models of the same price and class. The shape is very regular, and the storage volume is absolutely no problem for daily use.

Audi A3 is equipped with a combination of 1.5 turbocharged engine (direct injection) and dry dual clutch (DCT). It will definitely bring unforgettable control charm. Ranked 10 th among 120,000-180,000 compact car models.

The active/passive safety configuration of Audi A3 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

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The exterior design of the Lexus RX shows the perfect blend of elegance and power. The front face features the iconic spindle-shaped air intake grille of the Lexus family, and the sharp headlight set creates a highly recognizable and dynamic visual impact. The body lines are smooth, the overall style is both luxurious and sporty, and the delicate waist line complements the full rear, creating a unique luxury SUV temperament. In the details, the RX’s carefully carved chrome trim and carefully designed wheels further enhance the appearance quality of the vehicle.

With its exquisite body design, the Lexus RX shows a unique side profile. The body size is moderate, with a length of 4890mm, a width of 1920mm, a height of 1695mm, and a wheelbase of 2850mm. This size layout provides a good spatial performance for the vehicle. The side lines are smooth and dynamic, emphasizing the combination of power and elegance. The front wheel specification is 235/60 R19, and the rear wheel is also equipped with 235/60 R19 tires. With the exquisite wheel rim design, it not only ensures stable driving, but also enhances the overall appearance of fashion and technology.

The interior design of the Lexus RX highlights the fusion of luxury and refinement. The exquisite leather steering wheel provides an excellent grip, and its electric up and down + front and rear adjustment functions allow the driver to adjust to the most comfortable position according to personal preference. The center is equipped with a large 9.8-inch central control screen with a clear interface and supports automatic speech recognition control system, which is convenient for operating multimedia, navigation, telephone and air conditioning functions. The seat is made of imitation leather, and the main and passenger seats provide a wealth of adjustment options, such as front and rear, backrest, high and low and waist support multi-directional adjustment, to ensure the comfort of long-distance driving. The front row is equipped with 4 USB/Type-C ports, and the rear row has two, to meet the charging and entertainment needs of passengers. The seat backrest adjustment extends to the second row, providing more possibilities for passengers to ride in the space. The overall interior design focuses on practicality and luxury, and the details reflect Lexus’ ingenuity.

The Lexus RX is equipped with a 2.5L L4 engine with a maximum power of 139 kilowatts and an output of 241 Nm. It is paired with a high-efficiency E-CVT continuously variable transmission to provide a smooth and powerful driving experience.

When summarizing the evaluation of the Autohome owner, we can see that he has a lot of admiration for the appearance of the Lexus RX, believing that its appearance is elegant and durable, and it can leave a deep impression even if it does not pursue radical design. The "spindle" grille and lamp design that the owner specifically mentioned, as well as the well-crafted workmanship and paint, have further enhanced the luxurious texture of the RX. It can be said that the Lexus RX has won the favor of car owners for a long time with its unique design aesthetics and high-quality craftsmanship.