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Education Examinations Institute of the Ministry of Education： Comments on the Chinese National Paper of the 2023 College Entrance Examination

Cctv newsAccording to WeChat WeChat official account of the Education Examinations Institute of the Ministry of Education, in 2023, the Education Examinations Institute of the Ministry of Education ordered four sets of Chinese examination papers for the national college entrance examination, namely, National Volume A, National Volume B, New Curriculum Standard I and New Curriculum Standard II. The examination questions fully implement the spirit of the 20th National Congress of the Communist Party of China, adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, implement the fundamental task of cultivating people by virtue, deepen the reform of examination content, promote the reform of basic education and teaching, and help cultivate top-notch innovative talents.

First, focus on the overall situation, based on the overall situation, Bacon casts a soul in the language situation.

　　The examination questions are designed as a whole, the materials are carefully selected, the people are educated by literature, the things are moistened silently, and the spring breeze turns the rain into rain.

1 Hold high the banner of thought, Bacon casts the soul.

　　The examination questions are organically integrated into Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. The two materials in the writing test "One flower alone is not spring" in the National Volume B are respectively from the keynote speech "Walking hand in hand on the road to modernization" delivered by the Supreme Leader General Secretary at the high-level dialogue meeting with world political parties in the Communist Party of China (CPC) on March 15, 2023 and the speech "Civilizations are enriched by exchanges and civilizations are enriched by mutual learning" delivered at UNESCO headquarters in Paris, France on March 27, 2014.

The national B-volume writing test "One flower alone is not spring"

22. Read the following materials and write as required. (60 points)

　　Blowing out other people’s lights will not make you brighter; Blocking others’ way will not make you go further.

　　"A single flower is not spring, and a hundred flowers bloom in spring." If there is only one kind of flower in the world, even if it is beautiful, it is monotonous.

　　The above two materials are from the speech of the Supreme Leader General Secretary, which tells the general truth in vivid language. Please write an article based on this to reflect your understanding and thinking.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

　　Although the two materials are aimed at international relations, mutual learning of civilizations and other issues, the truth revealed is universal. Material 1 can be used in the relationship between countries and also in getting along with people. Material 2 illustrates the dialectical relationship between part and whole by "one flower" and "hundred flowers". The two materials simultaneously constitute a dialogue relationship. The test questions guide young people to cherish the greatness of the country and establish a correct world outlook and values. Candidates have a large writing space and can cut into many angles.

　　The first material in the new curriculum standard Volume II, Modern Chinese Reading I, is taken from the speech "Talk about Investigation and Research" delivered by the Supreme Leader General Secretary at the opening ceremony of the second batch of students in the autumn semester of the Central Party School on November 16, 2011. The article emphasizes that investigation and research should adhere to the mass line and the principle of seeking truth from facts, so as to inspire the majority of young people to learn their wisdom and gain insights from the people’s creative practice.

2 cultivate feelings of home and country, enhance self-confidence.

　　The test questions guide candidates to establish a correct view of history, nationality and country, and enhance patriotic feelings and national self-confidence. For example, the reading materials of Volume A discuss many archaeological discoveries, analyze the significance of archaeology in writing ancient history, and guide candidates to better understand the long-standing, profound Chinese civilization. The materials of classical Chinese reading test questions in Volume A and Volume B are selected from Longping Collection • Confucianism is righteous "and" Han Feizi • "Ten Years" guides candidates to inherit Chinese cultural genes, keep upright and not conservative, respect the ancient and not retro.

　　The writing test "The Power of Stories" in Volume I of the new curriculum standard guides candidates to think about the facts, images, emotions and truths contained in the story as a carrier, and the significance of telling stories well. What is a good story, what story to tell well and how to tell a good story are all good writing angles. Candidates can write stories to inspire themselves, and also discuss how to tell the story of China well to the world.

New Curriculum Standard Volume I Writing Test "The Power of Stories"

23. Read the following materials and write as required. (60 points)

　　Good stories can help us express and communicate better, touch our hearts and enlighten our wisdom; A good story can change a person’s fate and show the image of a nation … … Stories are powerful.

　　What kind of association and thinking did the above materials cause you? Please write an article.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

3 carry forward the spirit of labor, educate people and cultivate their hearts

　　The examination questions emphasize the integration of labor education with moral education, intellectual education, physical education and aesthetic education, and guide candidates to respect ordinary workers and firmly establish a correct concept of labor. For example, the reading material "Grow a Good Buckwheat in One Place", the second volume of literature in China, reflects the deep feelings of farmers in China for the land and embodies the indomitable spirit of the Chinese nation. It is written in the literature text reading material "To My Son" in the first volume of the new college entrance examination that young people who are baptized by labor can not only strengthen their physique, "the muscles on their shoulders will bulge under the pole", but also realize some fundamental and eternal truths.

Second, to cope with changes, improve the pattern, and enlighten wisdom and increase wisdom in the examination of thinking

　　In 2023, Chinese test questions will strengthen the examination of thinking quality, and guide candidates to improve their logical thinking ability, image thinking ability and innovative thinking ability.

1 examine logical thinking, improve speculative ability

　　The test questions examine the logical thinking ability from many aspects, such as whether to form an opinion, whether to reason reasonably, whether to demonstrate rigorously, and whether to express accurately. For example, the topic of "people, technology and time" is given in the writing test materials of National Grade A, but no clear point of view is given. Candidates need to mobilize their abilities of association, migration, demonstration and reasoning, find problems, identify problems, form opinions and expand arguments.

"People, Technology and Time", a writing test in National Grade A.

22. Read the following materials and write as required. (60 points)

　　People can better control time because of the development of technology, but some people have become servants of time.

　　What kind of association and thinking did this sentence cause you? Please write an article.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

2 Examining thinking in images and improving aesthetic quality

　　The examination questions select literary works, lead candidates to feel the beauty of the motherland’s language and characters, and mobilize association and imagination on the basis of reading experience to express their feelings and thoughts. For example, the pragmatic I corpus of Volume B is extracted from Two Old Men by Wang Zengqi, which examines the ability of candidates to comprehend the expression effect through language forms. Lin Bu’s "Late Return on the Lake" is selected as the reading test of ancient poetry in Volume II of the new curriculum standard, which shows the poet’s tranquil mood in the description of the scenery. Question 16 asks candidates to think about how Wang Guowei’s view of "seeing things from me, so everything is my color" is confirmed in his poems.

3 examine scientific thinking, stimulate the enthusiasm of inquiry

　　习总书记在多次讲话中强调提高青少年科学素养的重要性。试题通过文质兼美的科普文章激发考生的好奇心、想象力和探究欲，倡导科学思维。如全国甲、乙卷的实用类文本阅读材料选自科普读物《树的秘密生命》和《深时之旅》，既注重营造热爱科学的氛围，又引导学生在理解材料信息的基础上，对相关问题作深入思考。

三　平稳布局、开拓新局，在考教衔接中以考促教

　　试题积极体现《普通高中语文课程标准》（2017年版）的新理念，主动呼应国家统编高中语文教材中的新增内容，增强试题的创新性和开放性，引导一线教学扭转功利化倾向，将功夫下在提高课堂质量、夯实知识基础、培养能力素养上。

1　依据课程标准，强调语文实践

　　语文核心素养是学生在积极的语言实践活动中积累与构建起来，并在真实的语言运用情境中表现出来的语言能力及其品质。试题从阅读与鉴赏、表达与交流、梳理与探究等方面，考查考生语言积累、梳理与迁移运用能力。全国甲卷语言文字运用试题材料摘自张志公的《说工具》，介绍了三位教师对成语“破釜沉舟”的不同的教学方法。第21题要求从“卧薪尝胆、庖丁解牛、一鼓作气”三个成语中任选一个，借鉴材料中第三位教师的讲解方法，拟出讲解要点。

2 Linking up and compiling textbooks to promote classroom reform

　　The relationship between the enhancement of test questions in Volume I and Volume II of the new curriculum standard and the compilation of textbooks. The learning task in the textbook of the unified compilation, such as the test of writing short comments on works in the reading of literary texts in Volume I of the new curriculum standard, points to the learning task of "learning to write short comments on literature" in the Chinese textbook of the unified compilation; Associated with the new contents in the textbook, such as the information text reading I of the new curriculum standard II and the unit of "hometown cultural life" and "reading the whole book" in the textbook; The basic knowledge in the textbook, such as the meaning comprehension test of classical Chinese reading, is connected with the textbook content; The selected articles in the textbook are related, such as Lu Xun’s Social Drama and Shen Congwen’s Border Town, etc.

3. Innovating the form of proposition, reducing mechanical brush questions.

　　A variety of new questions are used in the test questions, which effectively avoids rote memorization and "mechanical brushing". Each of the four writing questions has its own characteristics. Among them, the writing question "Teenagers’ own space" in Volume II of the new curriculum standard is a new type of reading and writing.

New Curriculum Standard Volume II Writing Test "Teenagers’ Own Space"

23. Read the following materials and write as required. (60 points)

　　The idea of "be quiet and not be disturbed" mentioned in the language application II of this test paper is not uncommon among contemporary teenagers. Teenagers sometimes want to have their own space to relax, settle down and grow up in their study and life.

　　Please write an article combining the above materials.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

　　Four sets of classical Chinese test materials have single text and compound text. The new sentence-breaking questions in classical Chinese can prevent candidates from using skills to answer. The forms and test sites of the four sets of pragmatic test questions are different. In addition to traditional ill sentences, idioms and supplementary writing, comments, sentence meanings and expression effects are also examined.

4 Respect the law of growth and encourage personality development.

　　Test questions provide candidates with a space to show their personality and express their true feelings, and encourage candidates to explore, find problems and express themselves. For example, the writing test "Young People’s Own Space" in the second volume of the new curriculum standard is close to the examinee’s life and closely related to the growth of young people. Candidates can show their personality and reflect their thinking on growth through the introduction of their own space content, and can also have a dialogue with their parents and teachers.

　　In 2023, the Chinese examination questions for the college entrance examination will educate the party and select talents for the country, guide the vast number of young people to establish firm ideals and beliefs, consolidate their knowledge base, improve their ability and accomplishment, and become the pillars of socialist modernization!

Eat an overnight fish with diarrhea for more than 20 days？ Doctor： It’s intestinal polyps.

　　Grandpa Li cooked a fish and didn’t eat it in the refrigerator the next day, but after eating it, Grandpa Li repeatedly had diarrhea for more than 20 days! Grandpa Li firmly believed that eating fish overnight upset his stomach, but he finally found out that there were polyps in the intestine after going to the hospital for examination, and diarrhea was completely relieved after removing the polyps under the microscope.

　　Grandpa Li, who lives in Zhonglou District, Changzhou City, is nearly 70 years old. In early May of this year, he began to have diarrhea because he ate an overnight fish. Every day, he had watery stools. After being treated by hanging water in the local hospital, it was also good and bad. In this way, the diarrhea lasted for more than 20 days. Grandpa Li always thought that it was caused by fish. In the long run, grandpa Li can’t stand it, and he begins to suspect that it’s not something bad, but something else!

　　In the end, he had to go to the Department of Gastroenterology of Changzhou No.4 Hospital. The doctor advised him to have a colonoscopy, and sure enough, he found a wide-based polyp at the junction of his rectum and sigmoid colon. The Department of Gastroenterology, Changzhou No.4 Hospital performed colonoscopy polypectomy for Grandpa Li, and his diarrhea symptoms improved after the operation. Grandpa Li has always had doubts. How can there be intestinal polyps? Will this polyp become cancerous?

　　Jiang Chunying, an attending physician in the Department of Gastroenterology, Changzhou Fourth Hospital, told Grandpa Li that intestinal polyps are abnormal growth tissues protruding from the surface of intestinal mucosa, which are mainly divided into two types: inflammatory and adenomatous. Inflammatory polyp can generally disappear by itself after intestinal inflammation is cured; Adenomatous polyp generally does not disappear on its own, and it tends to become malignant. Once found, it should be removed in time and followed up regularly.

　　Jiang Chunying said that among the patients with gastrointestinal diseases admitted to the ward in May, 14% found gastrointestinal polyps. The pathogenesis of gastrointestinal polyps is not clear. At present, it is believed that the main reason and long-term chronic inflammatory stimulation and physical and chemical stimulation lead to the proliferation of local mucosal epithelial cells protruding into the stomach or intestines to form polyps. Polyps have no obvious symptoms in the early stage, and large polyps can cause gastrointestinal symptoms, such as abdominal pain, stomach discomfort, indigestion, changing stool habits, increasing frequency, and mucus or mucus bloody stool. Once gastrointestinal polyps are found, it is recommended to treat them in time to avoid canceration.

　　So, who are the high-risk groups of gastrointestinal polyps: 1. Have a history of gastrointestinal diseases, especially chronic gastritis, chronic intestinal infection, constipation, diarrhea, bloody stool and other symptoms. 2. The older you get, the higher the incidence of intestinal polyps, and the higher the incidence of intestinal polyps in men than in women. 3. Patients with intestinal polyps in their immediate family members, especially those who live with patients, will have an increased chance of getting sick. 4. Have bad living habits. For example, smoking has been proved to be closely related to adenomatous polyp; Eating too much high-fat, high-protein food or fried food in daily diet and not enough dietary fiber intake will also increase the risk of intestinal polyps. 5. Long-term sedentary and recurrent hemorrhoids will also increase the risk of illness. (Correspondent Du Wei Yangzi Evening News/Yangyan reporter Zhang Bin)

Do you remember these little common sense of life when the cold wave strikes？

　　CCTV News:

　　Cold wave strikes, high-risk groups should be alert to cardiovascular and cerebrovascular diseases.

　　With the sudden drop of temperature, cardiovascular and cerebrovascular diseases will also enter a period of high incidence, and the elderly and patients with chronic diseases such as hypertension and diabetes need to be vigilant.

　　Low temperature is easy to cause diseases such as myocardial infarction and cerebral infarction.

　　Cold weather can lead to vasoconstriction, stimulate blood pressure to rise and heart rate to accelerate, and easily induce angina pectoris, myocardial infarction, cerebral infarction and other diseases. People with high risk factors such as the elderly, obese people and smokers, and people with chronic diseases such as hypertension, hyperlipidemia and diabetes should be more vigilant. Drugs for lowering blood pressure, blood lipid and blood sugar cannot be stopped without authorization; In the event of sudden increase in blood pressure, chest tightness, chest pain and other uncomfortable symptoms, you should see a doctor in time.

　　Ma Changsheng, director of anzhen hospital Cardiology Medical Center and Arrhythmia Center:We say that angina pectoris is not necessarily painful, for example, boredom and suffocation are angina pectoris. Or if our chest is depressed and painful for 10 minutes or even more than ten minutes at rest, it means that his coronary heart disease is serious.

　　Acute cardiovascular and cerebrovascular diseases should be treated as soon as possible.

　　Experts stressed that for acute cardiovascular and cerebrovascular diseases, time is life, and the earlier treatment after onset, the better.

　　Ma Changsheng, director of anzhen hospital Cardiology Medical Center and Arrhythmia Center, said: "The most important time for acute myocardial infarction is prime time. The sooner, the better, and the best is within 60 minutes. For the public, you should know that you should act as soon as possible, call 120 or drive at home and go to the emergency department of the hospital as soon as possible. Within 60 minutes, we (the hospital) will open the patient’s blood vessels. "

　　What parts should you pay attention to when you travel outdoors to keep warm?

　　Experts suggest that outdoor activities should be avoided as much as possible during the cold wave. If you have to go out, you should pay attention to cold and warmth. Usually people wear thick down jackets and warm shoes when they go out, but one part is often overlooked, and that is the head. Because of the dense blood vessels, the head is very sensitive to the cold and the body is warm, but the exposure of the head to the cold wind will also cause blood vessels to contract. A warm hat and a mask that is worn regularly are not only conducive to epidemic prevention and control, but also can effectively resist the cold wave.　

　　"Drinking can keep out the cold" is a misunderstanding.

　　Young people should pay attention to the cold wave, regardless of age. Some young people don’t wear long pants or expose their ankles even in winter, which experts think is not advisable, and there is a risk of cardiovascular and cerebrovascular diseases. "Drinking can keep out the cold" is also a misunderstanding. After alcohol enters the human body, it will cause blood pressure to drop, blood vessels to dilate and blood circulation to accelerate, but at the same time it will also accelerate heat dissipation, and the body temperature will become lower and lower. When blood pressure drops, it will also lead to an increase in heart burden. Going out after drinking alcohol in cold weather is likely to have serious consequences.

　　Cold wave strikes, walking in rain and snow to prevent falling.

　　Cold wave strikes "wrestling" in rainy and snowy days is learned.

　　The road is slippery in snowy days, because sudden diseases such as fractures caused by wrestling also occur from time to time. In particular, osteoporosis in the elderly, walking on ice and snow roads, a little carelessness may lead to fractures. So, when wrestling is inevitable, will you "fall"?　

　　Most of the fractures after snow are concentrated in the wrist, ankle and waist.

　　Clinically, fractures after snow are mostly concentrated in the wrist, ankle and waist. When slipping, many people will subconsciously hold their hands on the ground. Because of the great instantaneous force when they touch the ground, it may be transmitted to the wrist and shoulder, resulting in wrist and shoulder joint fractures. If you can make a correct response when you fall, you can greatly reduce the chances of injuries such as fractures.

　　Sun Fenglong, director and chief physician of the Second Department of Orthopaedics, Beijing Rehabilitation Hospital affiliated to Capital Medical University:We can make an action as much as possible in the process of falling, with our hands protecting our heads and our forearms close to our chest, which is similar to this action. We can protect our important organs and avoid further injuries in the process of sliding forward or backward.

　　Don’t get up after falling to avoid secondary injury.

　　Don’t get up in a hurry after falling, so as to avoid secondary injury. To ensure safety, first feel the physical condition.

　　Sun Fenglong, director and chief physician of the Second Department of Orthopaedics, Beijing Rehabilitation Hospital affiliated to Capital Medical University:First of all, move the joints all over the body, including the important head, cervical vertebrae and joints of limbs, and move the waist. If there is severe pain, it means that there may be a serious fracture, or at least one part has a fracture. In this state, don’t try to stand up by yourself.

　　Rescuers should not blindly drag, pull, carry the injured. The correct way is to set up signs to warn passing people and vehicles, and at the same time call 120 emergency number to be rescued by professional medical staff. If you have to move the injured person, you should move the injured person as a whole and slowly, and don’t bend, twist or move the injured person greatly.

Circular of the Ministry of Industry and Information Technology on Launching Pilot Work of Expanding Value-added Telecommunication Services to the Outside World

Circular of the Ministry of Industry and Information Technology on Launching Pilot Work of Expanding Value-added Telecommunication Services to the Outside World
Ministry of Industry and Information Technology Communication Letter No.107 [2024]

In order to implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, promote high-level opening to the outside world, take the initiative to meet international high-standard economic and trade rules, continuously optimize the business environment for foreign investors, and serve to build a new development pattern, the Ministry of Industry and Information Technology decided to carry out the pilot work of expanding the opening up of value-added telecommunications services. The relevant matters are notified as follows:

First, take the lead in carrying out pilot projects in Beijing Comprehensive Demonstration Zone for Expanding and Opening up the Service Industry, Lingang New Area of Shanghai Pilot Free Trade Zone and Leading Zone for Socialist Modernization, Hainan Free Trade Port and Shenzhen Socialism with Chinese characteristics Pioneer Demonstration Zone. The people’s governments of the provinces (municipalities directly under the Central Government) to which the four places belong shall be responsible for organizing the formulation of the pilot implementation plan according to the Pilot Program for Expanding the Opening-up of Value-added Telecommunication Services (see Annex for details). The Ministry of Industry and Information Technology is responsible for organizing the evaluation and demonstration of the pilot implementation plan and implementation conditions in the four places, and giving a reply.

Second, cancel the restrictions on foreign shares in Internet data centers (IDC), content distribution networks (CDN), Internet access services (ISP), online data processing and transaction processing, as well as information publishing platforms and delivery services (except Internet news information, online publishing, online audio-visual and Internet cultural management) and information protection and processing services.

3. Foreign-invested telecom enterprises that intend to carry out the aforementioned value-added telecom services in the pilot areas shall apply to the Ministry of Industry and Information Technology for the approval of the pilot operation of telecom services in accordance with relevant regulations, and abide by the relevant laws and regulations and the provisions of the pilot approval in their telecom business activities, and accept and cooperate with the supervision and management of telecom regulatory agencies and relevant competent departments.

Four, the Ministry of industry and information technology to organize the implementation of the pilot evaluation, timely summary of the advanced experience of the pilot, model, typical cases and other publicity and promotion.

Five, according to the implementation of the pilot, timely expand the scope of the pilot area, the relevant matters will be announced separately.

Attachment:Pilot scheme for expanding value-added telecommunications services to the outside world

Ministry of Industry and Information Technology
April 8, 2024

CCTV6 is wonderful this week ｜ ＂Make a scene in Tianzhu＂ and ＂Anti-drug 2＂ are staged in turn.


Special feature of 1905 film network Classics are eternal, and this week once again challenges the most familiar stories of the audience; Directing works for the first time brings joy to everyone; The cold-blooded killer in the movie also appeared again; Show the glorious history of Commander-in-Chief Zhu De; Then continue the previous work, this week’s wonderful film should not be missed.


The Journey to the West is one of the most well-known masterpieces, and the mythical world it describes reflects the real human world. The movie "Journey to the West: Making a Big Scene in Heaven" is co-starred by, and challenges this mythical giant system again. In the film, Donnie Yen’s "Oriental superhero" the Monkey King was born; Chow Yun Fat’s "Three Realms of the Supreme Jade Emperor" first wore armor; Aaron Kwok’s "Niu Mowang, the king of the underworld" is in a dilemma, which can be described as brilliant.


Wonderful film review:500 years ago, the magical world depicted in Wu Cheng’en’s novel The Journey to the West was fascinating, and 500 years later, the spectacle of the sacred land presented in the movie "Journey to the West" shocked the eyes. The Monkey King’s "72 Magic Spells" and "Flying Smart" rooted in our childhood memories were all activated.— — 1905 movie network


Make a scene in Tianzhu is the first film directed by Wang Baoqiang, starring Wang Baoqiang,, and. This is a modern version of the Westward Journey story, and the protagonists also correspond to the archetypes of the characters in the Westward Journey. Among them, Tang Sen went to India to find his father’s will accompanied by Wu Kong. And the last egg in the film really fulfilled Wang Baoqiang’s wish related to The Journey to the West — — "the Monkey King Dream", readers may wish to wait and see.


Wonderful film review:Everyone can regard this movie as a drama, but what Wang Baoqiang wants to convey most is affection, brotherhood and father-son affection. The picture of the film is gorgeous, just like the colorful world seen by our eyes, but we can only experience the purest mind and the most sincere emotion with our heart.— — 1905 movie network


Jean Reno once again challenges the role of "killer" after many years. Unlike killer lyon in the film, Henry, the killer in "Extreme Cold Storm", is more sharp and ruthless. Most of the film is shot in the quiet lake in the deep mountains in winter and the quiet forest in the vast snow. The whole film is always filled with a sense of urgency under the calm appearance.


Wonderful film review:Watching this movie seems to be back to The Killer Is Not Too Cold. The female killer tried her best to avenge her father, but even the cunning fox could not escape the hunter’s eyes. The role played by Jean Reno is full of emotional changes, which makes the audience see the image of a cold killer with flesh and blood.— — Douban film review The Pretender


The magnificent revolutionary historical masterpiece "On Taihang Mountain" is a work dedicated to the victory of the world anti-fascist war and the victory of China and War of Resistance against Japanese Aggression. The film tells the story that Commander-in-Chief Zhu De led the Eighth Route Army to cross the Yellow River eastward, advanced into the anti-Japanese front, and established the Taihang Mountain base area. This film is also the 50th time that Wang Wufu, the "first Zhu De special type in China", played Commander-in-Chief Zhu De. His superb acting skills and profound understanding of the Commander-in-Chief also added a lot to the film.


Wonderful film review:The film’s depiction of the war is very realistic, showing the cruelty of the war incisively and vividly. The aerial photography in the Battle of Pingxingguan Victory is shocking, which makes us deeply feel that every victory cannot be separated from the correct leadership of communist party and the determination of the Eighth Route Army soldiers to resist stubbornly.— — Douban film review xieyong


In 2013, he directed a classic film, but this time, "Anti-drug 2" is not a simple sequel to the previous work, but a new generation of the main creative team and story, which is also the starring role and the re-cooperation after 12 years. The drug Lord hid in secret, Yu Shuntian, a pioneer in drug control, and Lin Zhengfeng, a policeman, appeared one after another, and a duel between heaven and earth was bound to break out.


Wonderful film review:Anti-drug 2 continues the elements of action and drug crimes in its previous work, and digs deep into the essence of moral shaping of characters and emotions. In the movie "Anti-Drug 2", Andy Lau is both the leading actor and the producer, and "Producer Andy Lau" has gradually become the golden signboard of the quality of film and television works.— — 1905 movie network


Baidu Post Bar section implies ＂pornography-related＂ advertisements. According to the reporter’s investigation, most of the illegal accounts are ＂small＂ or come from online shopping posting services.

New Yellow River reporter: Ding Guobin 　

Browsing the contents of different sections of Baidu Post Bar, netizens often find illegal advertisements that imply "pornography" in posting information or post messages, most of which have QQ numbers and other contact channels. In addition, netizens also found that there are daily posts such as job hunting, and soon there will be illegal advertisements. Where are these implied "pornography-related" posts published? Are there any interest chains behind them? Why can they pass the platform review? Recently, a survey by a reporter from the New Yellow River found that a variety of posting services can be hired through the online shopping platform for only a few tens of yuan. People in the industry said that illegal content was sent by intelligent script programs, and homophones were often used to avoid auditing. For illegal posts appearing on the Internet, Baidu Post Bar hotline said that complaints can be reported.

The content of the post bar implies "pornography" information.

Most of them have contact information such as QQ number.

"Changzhi Bar, Wuhu Bar and other cities have some illegal posts." A netizen said that most of the illegal contents involve advertisements related to pornography. "These advertisements related to pornography are deeply hidden. They usually have words such as’ girl in the same city’,’ Baidu online disk’ and’ real delivery’, and there are a lot of emoticons between the lines. We tried to contact Baidu for this information but didn’t get a reply. "

Recently, the reporter of New Yellow River searched several cities in Baidu Post Bar. Among them, Changzhi Bar published a post with words such as "door-to-door service" named "3 consecutive _ tired articles" and left a contact QQ number. In addition, there are some theme posts, such as voting options, the end of the article, etc., with obvious pornographic information, full of sexual hints and other languages. The reporter noted that many such posts were posted on March 10th and still existed on the Internet on 14th.

According to the information provided by netizens, the reporter from the New Yellow River entered Wuhu Bar, a post titled "Looking for a job with five insurances and one gold", and there was no illegal information in its content, but in a post on February 15, there were multiple ID account messages with a combination of words and expressions, and the content had nothing to do with the theme post of finding a job. On the personal homepage of this account, there are three numbers in the signature column, which are combined into QQ number. After the reporter tried to add this number of friends successfully, he recommended adding personal WeChat. In the WeChat account, there is obvious pornographic information in the personalized signature, and QQ group is provided. "There are a lot of advertisements that imply’ pornography’ in the post bar now. In order to avoid the audit of relevant departments, they usually add friends several times to commit illegal acts." The netizen said.

Most of them are "three noes" accounts that send illegal information, and use homophones and other means to avoid intelligent audit.

The reporter of the New Yellow River investigated a number of accounts with "pornography-related" information, most of which are "three noes" accounts with lower levels, that is, extremely low-quality accounts without profiles, avatars and effective content. A person who has been engaged in post bar management said that most of these accounts are registered in batches, which can be easily obtained by people with certain Internet technology.

"The program of advertising AI (intelligent script) is very simple, and logically it can be done by one person alone. If you want to target a platform that is not strictly regulated, one person can be an information publishing robot in one day. But from another perspective, the real difficulty of such products lies in how to overcome the verification and security issues of the forum, which is technically difficult. " A person in the IT industry explained that to publish information with intelligent scripts, it is necessary to understand the man-machine verification and key shielding words of the corresponding platform, and then transplant the advertisements to be published in the page to ensure that the posts are not found and deleted by administrators and systems. At present, some platforms have introduced AI management technology a long time ago, and targeted inspection and deletion of key information.

Why are there some implied violation information? A person engaged in Internet programs said, "At present, smart scripts often bypass the system judgment by means of homophones and mixed expressions, and also grab various contents on the Internet and post them disguised as various interesting paragraphs, popular science articles and other contents. When the audience finished reading this post with great interest, they found that there was a violation message at the end. At present, there is no effective way to deal with it in terms of technical means. For manual management methods, it is difficult to pay labor costs for full-time post review. "

Online merchants sell posting services, ranging from tens of dollars to hundreds of dollars to post all kinds of posts.

On March 16th, an online shop owner who claimed to be the main "Post Bar business" said that the store had a variety of post bar accounts for sale, and paid top posts to keep a theme post on the home page of the post bar for a long time, controlled multiple accounts to "rob the building to reply" to the theme posts sent by others to spread information, bought "zombie fans" to create a false big V, and sent private messages to users one by one. Its sales accounts also include "ordinary number", "high quality clean number" and "high imitation number", which are used for posting in various forms such as "casting a net widely" and "making a big V".

The store’s price table shows that the above business ranges from tens of yuan to hundreds of yuan. "You can post all kinds of posts, as well as private messages and concerns." Shopkeepers said that they would adjust the price according to the risk level of the posted content. Some netizens told reporters that they had also received private messages from strange trumpets, many of which contained hidden information about pornography.

According to the above-mentioned people engaged in internet programs, the product programs behind the services sold by merchants can be operated only through simple learning, and users do not need professional computer programming knowledge. "This kind of program often needs iteration and maintenance, so the circulation mode of this kind of software is often to open the use right to the buyer instead of directly transferring the program to the buyer." This person believes that it is difficult for such programs to get rid of the developers and circulate in the market alone. The specific users will have a certain relationship with the developers to a certain extent. "Behind some’ three noes’ accounts in the post bar, there is an interest chain related to intelligent script development and professional posting."

It took a lot of trouble to report to Baidu officials, and Post Bar was once "interviewed" for being involved in pornography.

On the afternoon of March 23rd, a reporter from the New Yellow River reported that a job post in Wuhu Bar implied "involving pornography". The official hotline of Baidu Post Bar said that it was recommended to use the web page to report through voice. At present, this post has been deleted. However, other unreported implied "pornographic" posts still exist in various post bars.

According to previous media reports, Baidu Post Bar has pornographic information and was "interviewed" by the Internet Office. To this end, Baidu has also invested a lot of manpower and material resources to crack down on bad false information through technical means and manual inspections. In addition, Baidu Post Bar launched the "nationwide report" program, opened the complaint reporting channel, accepted the supervision of friends, bar owners and users of the whole network, and set up a special team to deal with netizens’ complaints and feedback in time.

According to Li Wenna of Shandong Chongyao Law Firm, according to relevant laws, individual users are using the Internet to make, copy, publish, sell and disseminate obscene articles, and serious cases may be suspected of criminal offences. "At present, the definition of publishing illegal information on behalf of the law is unclear, the boundary of responsibility is vague, and it is difficult to prove. When the illegal information is released, if there are illegal and criminal facts, the platform where the illegal information appears and the illegal molecular weight crime of hiring the’ water army’ to publish such information can be sentenced, but the personnel who publish it on their behalf lack corresponding punishment. " Li Wenna suggested that the network platform should improve the corresponding network technology, strengthen the screening of relevant information, and strengthen the supervision of the registered post account.

Editor: Weekend

After 33 years, I finally saw the masterpiece horse thief in Cannes!

Special feature of 1905 film network After the film directed by Tian Zhuangzhuang, the fifth generation director of China, was released in 1986, the audience couldn’t understand it because it was too small and had a poor reputation. At that time, he left a "cruel remark": "My film was made for people in the next century".

　

Although Tian Zhuangzhuang clarified that this was a joke, more than 30 years later, horse thief really crossed the century and came to Cannes Film Festival for its premiere with a totally new look of 4K48 Tibetan dubbing.

On May 17th, Tian Zhuangzhuang came to the premiere under the guidance of Fu Mao, the artistic director of Cannes. He recalled that he was invited to Cannes during the filming of horse thief in 1985, and 34 years later, he revisited his hometown with horse thief, which was very predestined.

　

Cannes Classic Unit was founded in 2004. In the past 15 years, Chinese films selected for this unit have been selected. This time, the restored version of "horse thief" is the first time that an independent restored film from the mainland of China has been selected for this unit, and another domestic restored film has also been selected.



After the release of horse thief, we talked with director Tian Zhuangzhuang, photographer Hou Yong and relevant persons responsible for restoration and overseas distribution about this restored version of past lives. This film goes to the world in the form of restoration, which also opens a new way for other China classic films to open up international visibility and audience.

　

Horse thief has been restored three times.


Horse thief was once listed by martin scorsese as one of the top ten personal films in 1990s, and also highly praised by movie master Bertolucci and Evans.


The film tells the story of a poor Tibetan herder, Rolb, who steals horses for a living and struggles with his family between making a living and faith. It is a film that dilutes the story, breaks through the narrative tradition, and has both practical significance and religious color.

　

However, the film’s dirty spots, scratches, particle jitter and fading over time have greatly affected the viewing effect of the film. In 2017, the restoration team of China Film Archive began to repair the film.


After three times, for the first time, it was repaired with 2K technology. After reading it, Tian Zhuangzhuang found that there was a big problem, so he asked the photographer Hou Yong to supervise it. For the second time, it further adopted 4K and 48-frame restoration projection technology to improve the restoration effect.

　

Hou Yong introduced us that he first adjusted the frame, "If you don’t adjust it, it will really be finished. The frame is wrong, not 1: 2.35, but it seems to be cut into a feeling of 1: 1.6 or 1: 1.85." Secondly, he gave advice on color matching. He and Tian Zhuangzhuang insisted that the color of the picture should not be too bright. "Now the digital color is fake and calculated, because there is no film now, everyone has long since.

　


At the same time, there are some detailed adjustments. For example, a picture of a night play taken on a daily basis, the first repair version is still adjusted to the brightness of the day, and the second repair is close to the feeling of a night play. Hou Yong said frankly that his participation was to restore and get closer to the color sense of the film and the desired picture effect when shooting at that time.

　

Tian Zhuangzhuang didn’t personally participate in the restoration process. He said that his only advice was to find Tibetan audio tracks, because Tibetan is more authentic and natural than Chinese dubbing. Three months after the idea was put forward, China Film Archive found the Tibetan sound file from France and re-made it into 5.1 channels, which also contributed to the completion of the latest Tibetan restored version.


Judging from the screening effect in Cannes, the quality of the film is very clear, and there are also very pleasing colors. Tian Zhuangzhuang also praised us: "This is the best of all the restored versions of the fifth-generation film I have ever seen."



Zuo Heng, the representative of China Film Archive, also came with Tian Zhuangzhuang and his party this time. He deeply regrets the restoration process of horse thief:


"Restoration is a very delicate state. For example, we think that the film is a little dim and needs to be brightened, but this may not be what the director and photographer wanted at that time." It is precisely because of the guidance of the creative team such as Hou Yong that the restoration effect is closer to the original appearance.

　

As for the early domestic films, Zuo Heng revealed that he could only get information from the director’s notes, review articles, photos and other documents at that time to repair them. "Just like repairing the old mural, it may have been painted by Leonardo da Vinci, but later generations should repair it, whether it is right or wrong, even if there is a mistake, there should be an aesthetic embodiment."


How to restore the film to the world


Digital restoration technology has brought a new round of criticism of classic films, and re-examined the artistic value and historical value of films, and the international market of restored films has also become active in recent years.

　

Zuo Heng told us that the current overseas distributors are very interested in classic old films. Compared with the new films, it takes a lot of energy to make publicity. Most of the old films have passed the time certification, and they can log in to cinemas, online platforms or make DVDs in various countries through multi-channel and sub-regional distribution.

　


Xie Meng, head of Chek Lap Kok Culture, led the overseas distribution of the restored version of horse thief. He introduced the film to Cannes as their first stop. "Through the platform of Cannes Film Festival, it can be introduced to more filmmakers, curators of other national film archives or overseas distributors, and then they will take the film to their respective markets or film festivals."

　

Next, they will take the restored version of horse thief to the second stop of overseas promotion: Lyon Film Festival, because there is a distribution market dedicated to the restoration of classic films.

　


Xie Meng believes that there is a certain profit margin in overseas distribution of domestic classic restoration films, which can be released as a new film model with relatively simple operation.


He also said that whether it is cultural activities organized by the government, exchanges in film festivals, or promotion through international sales channels, the most important thing for China to restore classic films to the world is the film content itself. "What kind of content is released in what channel will determine the width and breadth of the final spread."

　


In addition to the restored version of horse thief and the restored version of Diary of a Nurse, which will premiere in Cannes, there will be many domestic classic restored films, such as (1965) and (1956) and 2-3 4K restored films planned by China Film Archive every year, and this international trip of horse thief will also enable them to go global in the future and gain more effective promotion experience.


Surrounded by envy, experiencing MG TF 1.8L, a multi-picture detailed explanation.

　　Stubborn in the blood and engraved with historical accumulation in the bones, this is MG MG, and every model of it will surprise people, especially TF with soft roof. You know, in the Encyclopedia Britannica, it is the standard explanation of the concept of "sports car".



　　Perhaps you will think that the retro-looking TF is not fashionable enough today. However, don’t have the illusion that you can escape the flash. No matter how low-key, you may be snapped by passers-by because of a casual roadside stop. MG TF is always the focus on the road. So, what makes the owners of MG TF surrounded by endless envy?


　　Product introduction


　　There is no doubt that MG TF is a unique sports car in China at present, not only because of its pure British sports car pedigree, but also because of the driving style of the middle rear drive and the black soft roof.



　　As early as the early 1990s, MG resumed the production of the old MG B sports car under the name of "limited edition RV8", and the good market response made the company decide to develop a brand-new sports car. In 1995, the MG F with mid-engine rear wheel drive came out. After a series of improvements, in 2003, MGR introduced a new generation of sports cars and gave him a legendary name, MG TF. At the 2008 Beijing Auto Show, Nanjing MG officially announced the listing of MG TF in China. The MG TF is equipped with a 1.8 L engine and matched with a 5-speed manual transmission or CVT transmission, with a maximum power of 100 kW(6 750 r/min) and a maximum torque of 165 nm (5 000 r/min). The price is 249,600 ~ 269,800 yuan.


　　Exterior and characteristics of vehicle


　　1. The black soft top is the most conspicuous feature of MG TF, and a rear windshield is also provided.



　　2. The antenna at the rear of the car has a retro style, and the cooling hole on the luggage compartment is a special device for the mid-engine



　　3. The unique position of the side cooling vents not only increases the overall aggressiveness of the vehicle, but also has practicality. Although the grip of the four GOODYEAR EAGLE F1 tires is average, the single-directional tread can "run wild" happily on the wetland.


Still worried about OBD？ The article takes you to understand OBD.

[Original of Truck House] In the second half of 2020, the elimination of diesel vehicles entered a sprint stage, and many card friends had no time to respond. Recently, they were informed that Jiangsu, Hebei, Zhejiang, Shandong and other places required diesel trucks to be equipped with OBD online monitoring platforms, and some cities even made it clear that the national five diesel vehicles with a capacity of more than 3.5 tons should also be equipped, otherwise they would not be able to be examined annually.

Still worried about OBD? The article takes you to understand OBD.

Although I have introduced a lot about OBD to you before, there are still many card friends who don’t know what OBD is. Today we will give you a detailed introduction.

OBD is the abbreviation of English On-Board Diagnostics, and Chinese translation is "on-board automatic diagnosis system". Its installation is to install a small black box on the car, which is commonly known as the "T-BOX" in the industry.

Still worried about OBD? The article takes you to understand OBD.

It can read the vehicle data parameters and information, monitor the running status and the working status of the exhaust aftertreatment device in real time, and more importantly, upload the read vehicle emission data to the government online monitoring platform.

Still worried about OBD? The article takes you to understand OBD.

When the fault related to emission engine is detected, OB can alert the driver with MIL lamp, which can prompt the driver in time and reduce vehicle emission. In addition, OBD system also helps technicians to diagnose quickly, repair symptomatically and reduce maintenance costs.

Still worried about OBD? The article takes you to understand OBD.

When licensing, some areas will strictly require car owners to install OBD, and will verify whether the emission monitoring function is available online. It is understood that the installation cost of general OBD remote terminals is around 1000-2000, and later data uploading will also generate certain traffic costs. At present, some vehicles on the market can be equipped with the original T-BOX, and some are installed at the vehicle management office.

Zhengzhou:In September, 2019, Zhengzhou Bureau of Ecology and Environment issued a document requesting that heavy-duty diesel vehicles (with a maximum total mass of 3.5 tons or more, excluding police and fire-fighting license plates) with emission standards above and above be equipped with remote online monitoring OBD system.

Vehicles registered in Zhengzhou before September 5, 2019, and the registered owners of vehicles are individuals, individual industrial and commercial households, enterprises and other non-financial social organizations, the government will provide financial subsidies, and vehicles can be equipped with OBD system for free.According to requirements,The deadline for financial subsidies is December 31, 2019.

Still worried about OBD? The article takes you to understand OBD.

Puyang:Provide the owner with OBD equipment free of charge in the early stage, and install it compulsorily in the later stage, and the expenses shall be borne by the individual. From July 2020, vehicles without OBD will be listed as key supervision targets. The vehicle mainly maintains the normal use of OBD, and it will not be able to be examined annually for vehicles that are dismantled or modified without permission and that are not required to install and use OBD.

Still worried about OBD? The article takes you to understand OBD.

Luoyang:Diesel vehicles registered in Luoyang with a maximum gross mass of 3500kg and above and emission standards of National IV and above need to be installed.

Still worried about OBD? The article takes you to understand OBD.

During the period from May 2020 to the end of July 2020, individuals, individual industrial and commercial households, enterprises and other non-financial social organizations registered in Luoyang can apply for installing vehicles with 0BD remote online monitoring system, and they can enjoy financial subsidies if they operate normally on the Internet after installation.

The subsidy standard is 50% of the total installation cost (including vehicle terminal fee and three-year traffic fee, etc.). Vehicles applying for installing OBD remote online monitoring system after August 2020 will not be subsidized.

Vehicles installed with OBD remote on-line monitoring system and networked with the eco-environmental department can be exempted from on-line inspection during regular emission inspection.

From May 1, 2019, Zhejiang will officially implement the Emission Limits and Measurement Methods of Diesel Vehicle Pollutants (Free Acceleration Method and Loading Deceleration Method) (GB3847-2018).

It means that in the future annual inspection, the integrity inspection of pollution control devices, OBD inspection of some vehicles and NOx emission inspection of diesel vehicles will be added in the vehicle appearance inspection.

Still worried about OBD? The article takes you to understand OBD.

Hangzhou:In October 2018, Hangzhou Environmental Protection Bureau issued the Notice of Hangzhou Environmental Protection Bureau on Implementing Online Access of OBD for Newly Registered Heavy Diesel Vehicles.

Still worried about OBD? The article takes you to understand OBD.

Heavy-duty diesel vehicles (the maximum gross mass of vehicles is greater than 3.5 tons) are required to install the emission T-BOX system to realize the function of OBD online access. Hangzhou is the first region to introduce the vehicle emission online monitoring policy.

Ningbo:It is required that all heavy-duty diesel vehicles of National Five and above implement OBD online access. Related equipment, installation and network costs are guaranteed by special financial funds, but the total number is controlled within 10,000 vehicles, and the owners will install them at their own expense later.

On January 11th, 2020, the Third Session of the 13th People’s Congress of Hebei Province passed the Regulations on the Prevention and Control of Pollution from Motor Vehicles and Non-road Mobile Machinery in Hebei Province.

Article 14 requires that heavy-duty diesel vehicles and heavy-duty gas vehicles produced and sold in Hebei Province be equipped with remote emission management vehicle terminals, and be networked with the competent department of ecological environment, which will be implemented from May 1.

Still worried about OBD? The article takes you to understand OBD.

Tangshan：On February 20th, 2020, Tangshan City Bureau of Ecology and Environment issued the Notice on Developing Remote Online Monitoring and Networking of Heavy-duty Diesel Vehicles, requiring that heavy-duty diesel vehicles have the function of remote online monitoring and networking with the ecological and environmental departments, which will be put into trial operation on March 1st and formally implemented on April 1st.

Still worried about OBD? The article takes you to understand OBD.

Renqiu City:All heavy-duty diesel vehicles (with a maximum gross mass of more than 3.5 tons) that are being put into use and have emission standards above the national standard 4 need to be equipped with on-line OBD monitoring devices. All key vehicle units in the city need to report vehicle information to the Motor Vehicle Management Section of Renqiu Branch and declare the installation of OBD.

Still worried about OBD? The article takes you to understand OBD.

The public security traffic police brigade will restrict the vehicles that fail to report the information within the time limit and are not equipped with online OBD to pass within the built-up area of the city; Punish vehicles with excessive exhaust emissions.

In addition, it is pointed out that all heavy-duty diesel vehicles operating under Grade III will be eliminated by the end of October 2020.

Xingtai

A few days ago, Xingtai City Transportation Bureau issued a notice saying that in order to strengthen the control of motor vehicle exhaust, it is necessary not only to implement the I/M system for motor vehicle inspection and maintenance, but also to install OBD for national four and Israeli oil vehicles.

On January 18th, 2020, the Third Session of the 17th People’s Congress of Tianjin adopted the Regulations of Tianjin Municipality on the Prevention and Control of Pollution from Motor Vehicles and Non-road Mobile Machinery.

Article 18 requires that heavy-duty diesel vehicles and heavy-duty gas vehicles should be equipped with remote emission management vehicle terminals in accordance with the relevant provisions of the state and this Municipality and networked with the competent department of ecological environment, which will be implemented from May 1.

Still worried about OBD? The article takes you to understand OBD.

Taizhou:In order to further strengthen the comprehensive supervision of diesel trucks, Taizhou City acted quickly and took the lead in opening the OBD remote online monitoring platform for heavy diesel trucks in the province.

Still worried about OBD? The article takes you to understand OBD.

Weifang: Diesel motor vehicles registered in Weicheng District, with the approved load of 3.5 tons or above owned by enterprises or individuals and the emission standard of National Five include trucks, muck trucks, municipal vehicles (such as sanitation vehicles) and logistics vehicles.

Organize qualified car owners to install OBD equipment free of charge before October 31, 2020.

Liaocheng:Before the end of 2020, the owners of heavy-duty diesel trucks in Liaocheng, Shandong Province, all, muck trucks and sanitation vehicles must be equipped with OBD remote online monitoring system. September 15th-30th is the first installment time, and the second installment time is to be announced. Currently, the installation is free.

Jinan:From September 1st, 2020, all diesel trucks registered in the administrative area of Jinan City (including the transfer from other cities) with the maximum gross mass or traction gross mass greater than 3500Kg, the emission stage of which is the fifth national motor vehicle pollutant emission standard, and equipped with on-board diagnostic system (OBD) and selective catalytic reduction technology (SCR) devices must be equipped with on-board terminals and networked with the municipal ecological and environmental departments.

Still worried about OBD? The article takes you to understand OBD.

Before December 31st, 2020, if the installation and networking of on-board terminals are completed according to the Technical Requirements for Remote Monitoring of On-board Emission Diagnosis System of Heavy Diesel Vehicles in Shandong Province, the terminal hardware, terminal installation, daily operation and maintenance and other expenses will be paid by the government in the form of purchasing services.

From January 1, 2021, all the expenses will be borne by the vehicle owner.

Yantai:OBD remote monitoring system will be installed on 8,000 heavy-duty diesel vehicles in Yantai to monitor the exhaust emission of freight vehicles in real time.

Still worried about OBD? The article takes you to understand OBD.

Qingdao:Heavy-duty diesel vehicles in the city are required to install OBD, and the vehicles that are not installed will be monitored and supervised.

Linyi:In Pingyi County, 1,000 muck trucks, concrete mixers, sanitation trucks, postal trucks, diesel buses, highway passenger vehicles and diesel trucks with a total mass of more than 3.5 tons are installed free of charge by OBD.

The third-party service provider selects Pingyi Chensheng Repair Shop and Pingyi Transportation Repair Shop as the installation cooperation unit to provide fixed-point installation services.

● 　Editor’s note:

Finally, I need to remind you that vehicles that have been dismantled, modified or not installed and used with OBD may not be able to be examined annually in the later stage. Therefore, after the OBD is installed, it is necessary to maintain the normal use of OBD.The control of truck exhaust emissions is of great significance for winning the blue sky defense war. I believe that all provinces and cities will accelerate the installation of OBD remote emission management vehicle terminals.

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Snack parity era： Yanjin shop earned, good shop panicked？ ｜ Commercial War 2024④

The leisure snack industry, which has been hit by discount, is shuffling.

Recently, the 2023 annual report and the first quarter report of 2024 of leisure and snack listed companies were fully disclosed, and their performance can be described as "two days of ice and fire":

Although last year, the good shop still sat firmly on the throne of "king of revenue", its net profit was overtaken by Yanjin shop, whose revenue was only half of it.

In the first quarter of this year, good shops returned to the right track in revenue, but their net profit continued to decline. On the other hand, the competitor Yanjinpu, the net profit of revenue has increased significantly.

Many voices attribute the joys and sorrows of performance to the gains and losses of channel war. In the past few years, the snack sales model has quietly changed. The rise of discount snacks is eroding the space of traditional snack sales channels.

The two "shops" in the snack industry, one sued Zhao Yiming, while the other threw 350 million yuan on it.Snacks henmang groupThe "big ship".

Standing at the outlet of discount snacks, it is a different choice for "shops". Yanjin shop really made a profit, and the good shop really lost?

Net profit overtaking

In terms of revenue scale, good shops are still the well-deserved kings of leisure snacks.

In 2023, Liangpin Store achieved a revenue of 8.046 billion yuan, ranking first among 19 A-share snack food listed companies.

Although firmly sitting on the "one brother in revenue", the good shop has ushered in a double decline in net profit for the first time since landing in A shares:Revenue decreased by 14.76% compared with the same period of last year.,Net profit is almost halvedTo 180 million, a year-on-year decrease of 46.26%; Deducted non-net profit was only RMB 65 million, a year-on-year decrease of 68.82%, leaving only RMB 65 million.

From the data point of view, this is the lowest revenue of good shops in the past three years, while net profit and non-net profit have hit a new low in the past six years.

In the first quarter of this year, although the revenue of good shops recovered to 2.451 billion yuan,However, the net profit attributable to the mother and the non-net profit deducted were 62 million yuan and 55 million yuan respectively, down by 57.98% and 48.69% year-on-year, continuing the trend of sharp decline.

The decline in performance and the slowdown in growth have also accelerated the departure of capital. On May 18th, Liangpin Store issued two announcements in succession, saying that due to their own capital needs, Ningbo Hanyi and Dayong Co., Ltd. each planned to reduce their holdings by no more than 12.03 million shares, accounting for about 6% of the company’s total share capital.

Among them, Dayong Co., Ltd. is the second shareholder of Liangpin Store, and today’s capital is behind the famous venture capital institution. Since 2010, capital has become a "friend" of good shops, and now the major shareholders have lost patience.

On the other hand, Yanjin Shop is a "dark horse" in the industry.Submitted a goodReport card

According to the data of the annual report, Yanjinpuzi achieved a revenue of 4.115 billion yuan in 2023, a year-on-year increase of 42.22%; The net profit of returning to the mother was 506 million yuan, up 67.76% year-on-year, and both revenue and net profit reached record highs.

In fact, the revenue of Yanjin Shop in 2021 was less than a quarter of that of good shops, but in the past two years alone, this figure reached half. What is more exaggerated is that less than half of the revenue in 2023, the net profit is 2.81 times that of a good shop.

In the first quarter of this year, Yanjin Shop continued to maintain its growth momentum, with revenue reaching 1.223 billion, up 37% year-on-year. The net profit attributable to shareholders of listed companies was 160 million yuan, up 43.10% year-on-year, which also far exceeded that of good shops.

In the secondary market, good shops and competitors are also in sharp contrast.

As of the close of May 28, the total market value of good shops was about 5.53 billion yuan. However, its market value peaked in July 2020, once exceeding 34 billion yuan. In other words, the market value of good shops has shrunk by more than 80% from its peak.

In particular, the market value of good shops at the peak period is higher than that of Yanjin shops in the same period.More than 10 billion.now,The wind and water turn, and the total market value of good shops is onlyremainYanjin Puzi’sfourOk.

At the same time, "shop", why is the fate very different?

Channel dispute

In recent years, the snack industry has ushered in major changes, and discount snacks have become "new favorites", and consumer preferences have gradually changed to "cost performance".

The impact of the ultra-low price of discount snacks,Give way to position“high-end"Our good shop is very hurt.Falling revenues are telling good shops that they are getting farther and farther away from consumer demand.

In fact, good shops have also gone off to test the water discount snack track.

On the one hand, in 2022, Liangpin Store launched the snack collection store brand "Snacks Hard Home", but the effect was not ideal. At present, this brand has not yet left Hubei, and it is difficult to form a confrontation with the head.

On the other hand, in February 2023, Liangpin Shop and Black Ant Capital jointly invested in Zhao Yiming Snacks, and this round of financing was 150 million yuan. Only after half a year, the good shops were emptied.Zhao Yiming snacks equity, get about 60 million yuan investment income.

It was not until the snacks were busy and Zhao Yiming snacks announced the merger, and they sat firmly at the top of the discount snacks, and the good shops realized themselves.by“Kick out”，failAt the discount snack trackminuteLast drinkthick soup.

In either case, in the new round of opportunities, good shops are left behind.

Just as Liangpin Shop sued Zhao Yiming for "deliberately concealing the company’s major events and damaging the minority shareholders’ right to know", Yanjin Shop boarded the "big ship" of the Snacks Busy Group.

Last December,,Yanjin Puzi Holdings announced that it had invested 350 million yuan in Snacks Busy Group and acquired a 3.3175% stake in the latter. Talking about this investment, Zhang Xuewu, the chairman of Yanjin Puzi Holdings, believes that this cooperation marks that manufacturers join hands with distributors to create efficient channels.

But is such an investment worthwhile? To a large extent, running all the way, who has made great achievements in Yanjin Shop, has made great efforts in selling snacks.

As early as 2021, Yanjin Shop chose to lay out the volume distribution, trying to change the sales channels, from relying on offline stores to new channels such as e-commerce and snack shops, supplemented by large supermarkets.

The effect of the reform is also remarkable..

Yanjin Puzi’s 2022 annual report shows that,Snacks are very busy, contributing 210 million yuan in sales to become the largest customer of Yanjin Puzi.,This sales accounted for 7.31% of the total revenue.,Almost the sum of the last four customers. In 2023, snacks were very busy, and the group’s sales reached 509 million, accounting for 509 million.It jumped to 12.38%At the same timeNew retail and other channels have become the main revenue sources of Yanjin Shop, accounting for more than 70% of the revenue.

Whether it is a good shop or a Yanjin shop,BothbeLooking for the increment in the channel, but Yanjin Shop took the lead in seizing the dividend.,Become the most eye-catching one in the snack enterprise in one fell swoop.

Profit puzzle

althoughBoth are "shops" with different licensing strategies, but under the impact of discount, both sides are facing similar problems: it is increasingly difficult to make money.

Discount formatIn vogue, inForcedsnackPlayers cut prices.,Providing cost-effective snacks is also eroding.wearTheir gross profit performance.

Let’s look at the good shop first.Watch“High end snacks"After the road gradually narrows,At the end of last year, Liangpin Store implemented the strategy of "the largest price reduction in 17 years" and announced a large-scale price reduction for its 300 products, with an average price reduction of 22% and the highest drop of 45%.

But price reduction is a "double-edged sword". Through price reduction, the good shop earned revenue in the first quarter of this year.Year-on-year growth of 2.79%The price is that the net profit has fallen by nearly 60%.Increasing income does not increase profit,letBestoreCamp recovery and warmthThe "surprise" brought is greatly reduced.

Besides,In 2023, the gross profit margin of the main business of Liangpin Shop can still be maintained at about 28%. After the price reduction, the gross profit margin in the first quarter of this year has dropped to about 26%., in the same industry at a low level.

On the other sideYanjin puzi, also facing the pressure brought by the price.

Looking at it for a long time, the Yanjin shopGross profit margin is also falling.The data shows that from 2020 to 2023, the gross profit margin of Yanjin Shop was 44%, 36%, 35% and 34% respectively. In the first quarter of 2024, the company’s gross sales margin dropped to 32.1%.

Yanjinpuzi explained that the year-on-year decline in gross profit margin in the first quarter of 2024 was mainly due to changes in channel structure, and the decline in the proportion of direct KA revenue led to a decline in the overall gross profit margin of the company.

In other words, the new retail channels that Yanjin Store relies on at present have lowered the gross profit margin.

One income increase does not increase profits, and the other gross profit margin is under pressure. Jiang Han, a senior researcher at Pangu think tank, told xiaoxiang morning herald Pepper Finance reporter that the discount price war has greatly reduced the profit margin of enterprises. In the long run, the profitability of enterprises will be seriously affected, and even losses may occur.

At the same time, he also believes that the price war weakens the innovation power of enterprises. Under the pressure of price war, enterprises often put more resources and energy into reducing costs and expanding production scale, while ignoring product innovation and quality improvement.

At present,The price reduction strategy of good shops and the deep cultivation of Yanjin shops are allMining "cost performance".

"Leisure snacks have entered a cycle of’ parity’." existChina food industry analyst Zhu DanpengIt seems that,Leisure and snack enterprises should not only consider "cost performance", but also "quality-price ratio". "In the next three years, enterprises with both cost performance and quality price ratio will develop better, and enterprises with better online and offline integrated operations will be evergreen."

Although the current two "shops" are changing in the marketShowed different living conditions.However, the competition of snacks is still going on. How can it be reversed after three years?

At least, in the future with both cost performance and quality price ratio,The new contest will also start again.

Xiaoxiang morning herald Chili Finance Reporter Luo Yaqi Chen Shizhen