1905 movie network feature Just look at how serious the "consequences" of not knowing are.
The cause of the incident was the program broadcast on March 2. Pan Changjiang was confused when he faced Cai Xukun’s photo during the game "Looking at Pictures and Guessing People". He even guessed Cai Xukun’s name correctly.
This clip aroused the dissatisfaction of some Cai Xukun fans, and Pan Changjiang’s Weibo also encountered a "siege" as a result.
Before the incident, the average number of comments on Pan Changjiang’s Weibo was only two or three digits, but recently there have been more than 10,000 comments under several posts.
Even if the content of Weibo has nothing to do with "ace to ace" and Cai Xukun (such as Pan Changjiang forwarding Han Dejun Weibo to cheer him on), the hot comment area is all "Cai Xukun".
On March 15, Pan Changjiang, who was "unbearable", posted a post asking netizens: "Why are the comments below my Weibo messed up? Is it because I don’t know Cai Xukun? Did I break the law?"
Finally, he joked, "I have lived for 60 years. If I remember correctly, I only know Cai!"
#Pan Changjiang responded that he did not know Cai Xukun #This topic also quickly hit the hot search. As of press time, the reading volume of this topic has reached 500 million times, and the number of comments on Pan Changjiang’s Weibo has also exceeded 190,000.
A day later, Pan Changjiang posted a reply to "fans" again, "I don’t object to star chasing, but I hope to chase stars rationally… Spend more time with your parents."
Unexpectedly, this Weibo also aroused the dissatisfaction of fans. Many hot comments said that he was not irrational to chase stars, and some people sneered at Pan Changjiang, saying that he relied on the old to sell the old, and was not worthy of both virtue and art. There are also marketing accounts accusing him of "riding on one’s coattails".
At present, this Weibo has been deleted.
In a live webcast broadcast on the evening of March 17, Pan Changjiang said of the incident that he had "never offended anyone. I didn’t expect to be hacked just because I did a variety show and just because I didn’t know Cai Xukun."
However, he finally said that the child Cai Xukun himself was still good, saying that he and he were both victims. The two seemed to have reached a "reconciliation".
Pan Changjiang admitted in the live broadcast that he did not expect his Weibo about "Cai Xukun" to have 50 million views
Today, Xiao Dianjun scans Pan Changjiang’s Weibo replies to see almost no personal attacks because he does not know Cai Xukun, and most of them are Cai Xukun fans accusing these behaviors of "black fans" taking the opportunity to hype and apologizing to Pan Changjiang.
Cai Xukun’s "anti-mafia team" also took action, listing the list of black fans in the hot comments on the homepage. In the official statement of Cai Xukun’s studio, the incident was also defined as: "Some Internet users deliberately smear".
Left: Weibo related to the anti-black group, right: Official statement of Cai Xukun Studio
Some netizens also said that "dumping the pot of black powder" is a regular operation in the rice circle after the matter got big. Many comments at that time have been processed and deleted immediately. It is difficult to verify how many real and black fans are in the comments.
It is undeniable that in the army "besieging" Pan Changjiang, many Cai Xukun "black fans" took the opportunity to make trouble, and there were even marketing accounts with rhythm hype. But there are still some irrational "real fans" because Pan Changjiang did not know his favorite beans and made rude remarks.
This is not the first time a similar incident has happened. In 2017, when commenting on the phenomenon of "Little Fresh Meat" at a press conference, he said that he had met a little girl who had not been home for three days at an event, holding a light sign with "in her hand, which made him sad and angry." Who am I talking about Wang Junkai? I’m still in school, so that’s it? "
Subsequently, Tang Guoqiang’s words were taken out of context by many media and marketing accounts as "Tang Guoqiang is angry at Xiao Xianrou: Who is Wang Junkai?" Tang Guoqiang’s Weibo was also besieged by Wang Junkai’s fans and "black fans", which once led him to close Weibo comments.
When the variety show "Yearning for Life" was broadcast, calling the guest Liu Xianhua "Dahua" instead of "Henry" or "Liu Xianhua" was interpreted by fans as disrespectful, and was subject to prolonged personal attacks and abuse on Weibo, some of which were unsightly.
Not only celebrities, but also ordinary netizens often accidentally become the "target of public criticism" of fans. In April last year, Cai Xukun’s Weibo: "How about dyeing a black hair as a benefit for 7 million" was forwarded by an ordinary Internet user to complain: "Why would anyone on this planet think that dyeing their hair is a benefit for others, neuropathy".
Subsequently, this comment was forwarded by the big V marketing account, the influence spread greatly, and it was also collectively besieged by Cai Xukun’s fans.
They not only private message the user to delete the post to apologize, but also use human flesh, verbal attacks, P photos and other extreme ways to vent dissatisfaction, and even some people directly @the user’s school to ask them to deal with.
Although the netizens’ remarks were insulting to a certain extent, fans could deal with them in other ways such as reporting and rational comments. This method of "using violence to fight violence" was undoubtedly another kind of online violence.
It was normal for Pan Changjiang not to know Cai Xukun. It was the requirement of the variety show effect, and the behavior itself was not malicious. It was just that he had invisibly offended the so-called "fan circle culture", so he was attacked by a group on the Internet.
The behavior of fans to maintain idols is understandable in itself, but the anonymity and concealment of the online world often turn this behavior into irrational personal attacks and cyber violence, and also make marketing accounts with rhythm and black powder keyboard warriors profitable and opportunistic.
In this incident, Pan Changjiang, who was attacked by "fans", and Cai Xukun, who was attacked by "black fans", were also victims of online violence. Irrational fan behavior will only lose popularity, and eventually make idols "pay the bill".
Fortunately, this time Cai Xukun’s reply reflected his high emotional intelligence: "Online violence has always hurt people, and many innocent people suffer from it."
And Pan Changjiang’s statement is even more correct: "I don’t object to chasing stars, but you need to chase stars rationally, don’t affect your study and work because you like someone you can see and can’t touch, and spend more time with your parents." If you have time, change it, if not, encourage it.
