It is the fourth model of the Deep Blue brand. After operating independently from Changan Automobile for more than a year, Deep Blue Automobile has been growing rapidly.

With the first model SL03, it started the brand volume and became the absolute dark horse popular model in the 10-200,000 price range. Deep Blue Automobile took "the first new energy automobile enterprise in the state-owned enterprise to achieve double breakthroughs in scale and profitability" as its corporate goal, and also shouted "Build the’deep bit ‘development pattern of state-owned enterprise Deep Blue, private enterprise BYD, and foreign enterprise Tesla".

Looking back at the story of the dark blue brand in the past two years since its birth on the eve of the L07 listing, it can be said to be a model example of the transformation of domestic traditional car companies to new energy.

Find your spot

Deep Blue Automobile is the second new energy brand hatched in Changan. It was established later than Avita. From the very beginning, its brand positioning and Avita have gone in two different directions, one for the high-end market and the other for the mainstream mass market. This has also allowed the Deep Blue brand to undertake the important task of Changan New Energy’s growth in the market.

In the early period of Changan Deep Blue, after the first model SL03 went on sale and rapidly expanded through the channel advantages of Changan Automobile, Deep Blue soon became famous as a latecomer.

The success of the SL03 also established the brand foundation for the dark blue car.

The 10-200,000 price range is known to be the most competitive in the market and the most difficult for car companies to hit the mass market. New energy vehicles have grown rapidly in recent years, which has caused a great impact on fuel vehicles, but this is mainly reflected in the low-end market below 100,000 yuan and the high-end market above 250,000 yuan. In the 10-200,000 yuan fuel vehicle sales volume is the largest and the most stable market price range, the overall proportion of new energy vehicles is still much lower than that of fuel vehicles.

The reason is that low-end electric vehicles within 100,000 yuan mainly meet the needs of urban transportation, and the price of more than 250,000 yuan, under the blessing of intelligence, brand and service, with the performance advantages of electric vehicles themselves, it is very good to meet the needs of high-budget consumers for high-end models.

At the price of 10-200,000 yuan, people still need to be able to bear the main products of daily household use, which need to meet various use scenarios, and have high requirements for space, configuration, performance and battery life, and can not appear obvious shortcomings. So far, new energy vehicles that can meet the above requirements are still very scarce.

SL03, which makes up for the gap in this category, its main price range is the market where fuel vehicles are more accepted and recognized by users. It is much more difficult to gain a foothold in this market than to win the high-end market of more than 300,000 yuan.

The positioning of the first model fits the gap in the market well, and also sets the image and tone of the dark blue brand. Several models currently on the market have been cultivating the market built around the SL03 in terms of price, configuration, and positioning. This is a key step for the success of dark blue.

Act of innovation

SL03 established the dual energy route of range extension + pure electricity at the beginning of its listing, which was rare in the market where both new car makers and traditional car companies were rolling in the form of pure electricity in the exploration stage of new energy.

Li Auto has only launched models since the beginning of ONE, but the high price is not acceptable to mainstream household users in the mass market. After the launch, it not only gives users dual options, but also allows the power to "afford" the position.

Deep Blue has abandoned the pure fuel route since the beginning of the development of the model platform, balancing the two types of extended range and pure electricity. This approach has not appeared before, and it is this that makes the Deep Blue SL03 extended range version have the advantages of the pure electric platform in power layout and space utilization, while the pure electric version does not compromise because of the extended range power.

This is Deep Blue’s innovative move, which not only completes the layout of dual energy forms, but also optimizes both forms.

Innovation and exploration in the energy situation have allowed Deep Blue to have a relatively loose degree of freedom in the product line, which can not only meet household needs, but also dig deeper into sub-segments. For example, the G318 launched this year is another layer of innovation completed under the deep range extension technology research and development of Deep Blue.

After the successive launch of SL03 and S07 home models, no one would have thought that Deep Blue, which aimed at the mainstream mass market, would use a large SUV for city + off-road as the third model. The launch of G318 not only made Deep Blue’s range extension technology implementation a leap and self-evidence, but more importantly, brought the price of off-road models back to the "mass range". After all, the price of off-road models built by domestic car companies is generally 300,000, and it can also meet the needs of daily urban transportation.

Born out of Changan Automobile, Deep Blue has inherited Changan’s century-old emphasis on product and technical leadership. Although it has been established for less than three years, the growth rate of Deep Blue is very fast.

Embrace the market

After changing from Changan Deep Blue to Deep Blue Automobile, it has been improving the brand operation thinking of traditional car companies in the past, and adapting to the current market competition with a more flexible and changeable style in the new energy transition stage.

NIO’s form of power exchange is unique in today’s global new energy vehicle companies. It makes the way of replenishing pure electric vehicles shift from relying on charging piles to more flexible and fast "battery exchange". After NIO has vigorously carried out power exchange infrastructure building for many years, the current domestic power exchange station layout has been relatively mature. When seeing the advantages of power exchange, Deep Blue chose to cooperate with NIO to innovate in the form of power exchange. In the future, Deep Blue will also launch models that can achieve power exchange.

Secondly, when the new energy market has moved from early electrification to intelligent stage, the competitiveness of car companies today is reflected in intelligent driving and intelligent cockpit. Compared with the intelligent cockpit, it can be completed through the cooperation of car companies and suppliers. Intelligent driving requires car companies to spend huge manpower, material resources, financial resources and time, which is not easy. Deep Blue also took the initiative to choose Huawei as a partner to make up for Deep Blue’s shortcomings in intelligent driving capabilities.

Huawei’s smart driving ability can be felt from the performance of brands such as Q Jie and Avita, and as the current global leader in smart driving, Huawei’s smart driving is also a full selling point, which can help car companies carry out effective marketing publicity. The upcoming L07, Deep Blue officially called it "the only medium-sized car equipped with Huawei’s smart driving in the 200,000". First, let users perceive the relationship between Deep Blue and Huawei’s smart driving, and second, let Huawei’s smart driving enter the mainstream market 200,000. After all, other models equipped with Huawei’s smart driving are priced in the 300,000 range.

Deep Blue’s flexible business philosophy allows it to actively embrace market changes and choose timely and correct measures to respond, which is different from traditional automakers and is also a capability that most new energy automakers do not have.

In more than two years of establishment, it has achieved multiple breakthroughs in sales and market volume. These are the "surprises" that Deep Blue has brought to the new energy market as a rising star. To ask if Deep Blue has succeeded? Maybe the L07 and S05 that will be listed one after another will give a clear answer.

After the first and second episodes of Xiaomi SU7 were answered by netizens on March 29 and March 30, on March 31, Xiaomi Auto officially released the third episode to answer netizens’ questions. This issue brings together 16 questions such as why the founding version of Xiaomi SU7 will be put on sale again, whether Xiaomi SU7 provides quick rescue services, when will the last payment of Xiaomi SU7 start, and whether Xiaomi SU7 has external power discharge function.

01. Why will the Xiaomi SU7 founding version be on sale again, and will it be available in the future?

During the ordering process of Xiaomi SU7 Founding Edition, we identified and intercepted some abnormal orders and scalper orders, so we will start the second round of surprise additional sales. The start time is 12:00 on April 1.

The deposit for this sale is 20,000 yuan, and the order will be locked immediately after placing the order, and the deposit is non-refundable. For this round of orders, you can also enjoy the same luxury car purchase rights of up to 31,000 yuan as on the night of March 28. At the same time, users who have placed a non-founding version can also participate in this round of sales. After the order is successfully placed, the original order can be converted to the founding version. Users whose non-founding version orders have been locked can also transfer the order if they successfully place an order for the founding version tomorrow. Customer service will be contacted uniformly for matters related to the transfer order, and you can also take the initiative to contact customer service to deal with it. Orders can be made through the Xiaomi Auto APP and Mini Program.

The Xiaomi Mi SU7 founding version will no longer open new rounds of orders. Thank you for your support.

02, Xiaomi SU7 provides various quality assurance, whether each maintenance must go to the designated outlets?

We strongly recommend that users choose an officially authorized service center for vehicle maintenance.

Vehicles are products with very complex structures, and smart car maintenance also involves a number of software adaptation swiping. The official authorized service center is equipped with trained and certified professional and technical personnel, which has the advantages of original parts supply guarantee and official technical support, which can ensure the quality of vehicle maintenance. At the same time, it also avoids non-professional maintenance or vehicle expansion caused by non-original parts, which affects the realization of quality assurance rights and interests.

03. Does the Xiaomi Mi SU7 provide quick rescue services?

Xiaomi Auto provides you with official road rescue services (in China, excluding Hong Kong Special Administrative Region of China, Macao Special Administrative Region of China and Taiwan Region of China for the time being); during the quality assurance period of Xiaomi SU7, if the vehicle cannot drive normally due to vehicle quality problems, users can contact the online service center through the exclusive service housekeeper group of Xiaomi Auto APP or the one-click dial of Xiaomi Auto APP 400 to get 7 * 24 hours of emergency rescue services. In addition, users who have purchased the official car service package and insurance products of Xiaomi Auto can also enjoy 7 * 24 hours of accident road rescue services for free.

For relevant service details and service product information, you can check the official website of Xiaomi Auto or consult the Xiaomi Auto Online Service Center.

04. Is there a quick on-site repair service for damaged interior parts (steering wheel, seat cushion)?

Xiaomi Auto provides users with mobile door-to-door service to meet the service needs of users for basic maintenance, occasional fault diagnosis and simple maintenance of vehicles (tire repair/replacement, door handle and some interior parts repair/replacement). Users can contact the online service center to initiate relevant service requirements through the exclusive service housekeeper group of Xiaomi Auto APP or the one-click dial of Xiaomi Auto APP 400.

The first batch of mobile door-to-door services will be launched in 29 cities, and more cities will be gradually opened in the future.

05. When will the final payment of Xiaomi Mi SU7 start?

After the order is locked, the delivery will contact the user. If it is a full-payment user, after the delivery and the user confirms the order information, the Xiaomi Auto APP will have a payment interface. If it is a financial loan user, after the financial approval is approved, the Xiaomi Auto APP will have a payment interface.

06. Will the three-layer silver plating of the front windshield affect the light transmittance or the ETC signal?

The three-layer silver plating does not affect the light transmittance of the front windshield. The light transmittance of the front windshield is 71%, and the most suitable light transmittance for the human eye when driving is between 70 and 78%. If the light transmittance is too high, you will feel dazzling and glare when driving.

We have done a silver removal process in the front windshield ETC installation position, which does not affect the use of ETC at all.

07. What crash tests did the Xiaomi Mi SU7 perform and what were its results?

First of all, we use C-NCAP version 2024 in advance to design products, with more than 40 internal crash tests, fully covering the three major standards of C-NCAP, C-IASI, and E-NCAP, and even many tests exceeding these standards.

Compared with the 24 version of C-NCAP, the frontal collision requires 56km/h, we achieved 64km/h, the side collision requires 60km/h, we achieved 65km/h, and the side column collision requires 1 point for the main driver. On this basis, we also made 80 points for the main and co-pilot and the rear row, and the rear collision requires 50km/h. We achieved the world’s highest 90km/h 70% offset collision.

The official collision rating requires a production car, so please pay attention to the follow-up performance of the Xiaomi SU7.

08. Does the Xiaomi Mi SU7 have an external discharge function?

Yes. Xiaomi SU7 external discharge function, with Mijia car portable charge and discharge gun, can both charge and discharge, can achieve 2.8kW charging, 3.5kW 220V external discharge, convenient for outdoor use of smart devices; at the same time, Xiaomi SU7 itself can also support 6.6kW ability to charge other cars.

09. Does the Xiaomi Mi SU7 have traction qualifications?

There is no traction qualification. Under normal circumstances, the original factory with traction qualifications is generally SUV, pickup truck and other models that prefer off-road outdoor use. The Xiaomi SU7 is positioned as a C-class luxury technology sedan, so it does not have this qualification, please understand.

10. Can Xiaomi SU7 Standard Edition and Pro be equipped with an official HUD?

At present, the Xiaomi SU7 Max comes standard with a 56-inch HUD, and the Xiaomi SU7 Standard Edition and Pro Edition do not support optional options for the time being.

11. How many dialects does Xiao Ai’s voice support?

At present, dialects are not supported for the time being, and relevant functions will be implemented in subsequent OTAs.

12. What are the specific car control functions of the Xiaomi Auto APP?

Xiaomi Auto APP supports a wealth of off-vehicle control car functions, including unlocking/locking the car, switching on and off the charging port, opening the front/trunk, remote start, ventilation, flashing lights, honking, etc. At the same time, it can also check the vehicle location, and support turning on the air conditioner, seat heating and steering wheel heating in advance before getting on the car. It can also turn on and off the car refrigerator remotely and adjust the temperature. The functions are extremely rich and the response is very fast. Welcome to continue exploring after buying a car.

At the same time, it can also authorize the sharing of car keys, which can also be used by relatives and friends.

13. Are the three versions of the central control screen of Xiaomi SU7 the same? Is the material LCD or OLED?

Xiaomi SU7 is equipped with a high-quality LCD central control screen, 16.1-inch super-large size, ultra-narrow frame design, with a screen ratio of 91.7%. At the same time, the 3K resolution is extremely high, the PPI reaches 211, and the screen display is delicate. And the screen has a maximum brightness of 800nit, and can also support thousand-level automatic brightness adjustment. No matter in terms of size, resolution, display accuracy or screen ratio, it performs well at the same level.

The central control screen supports ecological expansion in both software and hardware. In terms of software, the 16:10 ratio is perfectly compatible with the Xiaomi Pad application ecosystem, which can support more tablet applications. In terms of hardware, there are CarIoT ecological expansion interfaces all around, which can be installed with physical keyboards, pickup ambient lights, smart dual-code meters and wireless charging mobile phone brackets.

14. Is the rear expansion Pad limited to models? When can other models of Pads be adapted to the car?

The rear expansion screen currently supports Xiaomi Pad and Apple iPad, and needs to be used with a bracket protective case:

Xiaomi Pad: Support Xiaomi Pad 6S Pro, the rest of Xiaomi Pad is still being planned, and the specific adaptation situation is subject to future announcements.

Apple iPad: Supports iPad Pro 11-inch, 1st-4th generation, and iPad Air 10.9-inch, 4th/5th generation

15. Will there be more CarIoT smart hardware accessories in the future? Will the in-car expansion pin port be open to third parties?

In the future, we will have more and richer CarIoT accessories on the bus, and the expansion pin port in the car will also open Xiaomi HyperOS Connect certification, fully embracing the three-party developers, and welcome everyone to build a smart space ecosystem.

16. Are there any restrictions on the use of the "drift mode" of the Xiaomi Mi SU7 Max?

We sincerely remind everyone that the Xiaomi Mi SU7 Max is full of power and is a complete "performance beast". Its "drift mode" is designed for users with professional driving experience, and non-professionally trained users are at risk of driving in crowded urban streets. If you want to adjust the TC and ESC options, it is strongly recommended to use it in a professional closed venue and under the guidance of professionals.