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China Meteorological Bureau： It is estimated that there will be three cold air processes affecting China in April.

　　CCTV News:According to China Meteorological Bureau WeChat WeChat official account news, on April 4, China Meteorological Bureau held a regular press conference in April to review the national weather and climate characteristics in March; Release the climate trend forecast and meteorological service tips in April 2023; Announce the arrangement of meteorological service guarantee in flood season, the top ten scientific events of climate change in 2022, and the Annual Bulletin of Wind Energy and Solar Energy Resources in China in 2022. Zang Haijia, Deputy Director of Science and Technology and Climate Change Department of China Meteorological Bureau, Fang Xiang, Deputy Director of National Meteorological Center, Yuan Jiashuang, Deputy Director of National Climate Center, and Zheng Jiangping, Deputy Director of Public Meteorological Service Center of China Meteorological Administration answered questions from reporters.

　　National Weather and Climate Characteristics and Major Climate Events in March

　　In March, China’s climate was generally warm and dry. In March, the national average temperature was 6.7℃, 1.9℃ higher than normal, and the third highest in the same period since 1961. The national average precipitation is 26.4 mm, 10.3% less than normal. The main weather and climate events are as follows:

　　First, meteorological drought has emerged and developed in some parts of the south.In the first half of March, the temperature in East China, South China and South China rose rapidly, and the precipitation was less than 80% compared with the normal period. The meteorological drought emerged and developed rapidly. The precipitation since March 16 eased the drought in the above areas. However, meteorological drought in Yunnan, Shandong and other places continued. As of March 31, there were moderate to severe meteorological droughts in Shandong, central and western Anhui, parts of southern Sichuan and most of Yunnan, and some were particularly dry.

　　Second, there are many cold air processes.Since March, there have been four cold air processes in China, 0.4 times more than normal. From March 11th to 14th, the national cold wave process dropped significantly, and the temperature dropped by more than 14℃ in the southeastern part of China, the central and eastern Inner Mongolia, and the northwestern Shaanxi. The windy and cool weather had a certain impact on facility agriculture and animal husbandry in some areas.

　　Third, the dust process is strong.Since March, there have been four sandstorm weather processes affecting China, among which the sandstorm process from March 19 to 24 was the strongest and most extensive this year, reaching the level of strong sandstorm. The windy and dusty weather has caused the air quality in more than 60 cities to reach the level of severe and above pollution, but the intensity is weak compared with the strongest dusty weather process in China in the past 12 years from March 13 to 18, 2021.

　　Fourth, the first large-scale strong convective weather process occurred in Jiangnan and South China this year.From March 22 to 24, a large-scale strong convective weather process occurred in Jiangnan and South China. Thunderstorms of magnitude 8 to 12 occurred in southern Jiangnan and northern South China, and hail occurred in Jiangxi, Zhejiang, Fujian, Guangxi and Guangdong. The largest hail diameter in Ganzhou, Jiangxi and Nanping, Fujian reached more than 50 mm.

　　April Climate Trend Forecast and Meteorological Service Tips

　　Temperature: the temperature in the western region is low, and the temperature in the central and eastern regions is high. There are mainly three cold air processes affecting China in April, and the time and intensity are: early (strong), late (weak) and early (weak).

　　Precipitation: North China, Northeast China, Huanghuai, Jiangnan, Tibet, Northwest China and other places have more precipitation. It is estimated that in April, the precipitation in North China, the eastern and southern parts of Northeast China, Huanghuai, Jiangnan, Tibet, and the northeastern part of Northwest China will be more than normal, including Beijing, Tianjin, most of Hebei, Shanxi, central Inner Mongolia, most of Jiangxi, Shandong, northern Henan, most of Hunan, central and western Tibet, and northwestern Shaanxi. Yunnan and southern Xinjiang are 20% to 50% less.

　　According to the climate trend forecast in April, there are three aspects of meteorological service tips and suggestions:

　　The first is to prevent the adverse effects of dust, fog and haze on public health.During the active period of cold air, there is a great risk of sandstorm weather in northern China, which affects the atmospheric environment, outdoor construction, human health and travel safety. It is suggested to take timely countermeasures. During the cold air intermission, the elderly, children and the infirm are prone to respiratory diseases and need to be protected.

　　The second is to prevent the risk of rain and waterlogging.The precipitation in Hunan and Jiangxi has a moderate risk of waterlogging, so it is necessary to pay attention to prevent secondary disasters such as flash floods, landslides and mudslides that may be caused by heavy precipitation, as well as urban and rural waterlogging.

　　The third is to prevent the influence of late spring cold, late frost, snowstorm and drought on agriculture.There is a risk of late spring cold and late frost in winter wheat areas in early days. It is suggested that measures should be taken to improve the adaptability of wheat seedlings to freezing injury and to prepare and strengthen agricultural heat preservation facilities. Southern Tibet needs to pay attention to the impact of snow disaster, so it is suggested to reserve grain and grass in advance, take measures such as wind prevention, reinforcement, cold protection and warmth preservation for facility agriculture, and do a good job in transportation, electricity and communication to deal with the freezing rain and snow. The drought in southern Sichuan and Yunnan will continue or develop, so it is suggested to seize the favorable weather to carry out artificial precipitation enhancement, strengthen water storage and conservation, and do a good job in fire prevention.

　　Next ten days(April 5-April 14)Weather trend forecast

　　Precipitation: In the next 10 days, the accumulated precipitation in most parts of southern China, the eastern part of Northeast China and eastern Tibet will be 10 to 40 mm, including 50 to 70 mm in parts of southern China and northern South China. The precipitation in these areas is close to normal or 30 to 60% higher.

　　Temperature: In the next 10 days, the average temperature in northern Xinjiang, Inner Mongolia, northwestern Shanxi and northern Hebei will be 1-3℃ lower than normal, while the average temperature in Jianghuai and Jiangnan will be 1-2℃ higher than normal, and the average temperature in most other parts of the country will be close to normal.

　　Main weather processes:

　　On the 5th, there was moderate to heavy rain in central Jiangxi, southern Zhejiang, Fujian and northern Guangdong.

　　From September 9 to 11, there was a moderate to heavy rain in Jiangnan, northwestern South China and Guizhou. Affected by cold air, the temperature in most parts of eastern and northern Inner Mongolia dropped by 4-8℃, and there was light rain and snow in the northeast.

　　From 13th to 14th, there will be a large-scale precipitation process in the central and eastern regions.

　　National emergency in MarchEarly warning information release

　　In March, a total of 24,700 pieces of early warning information were issued nationwide, including 24,200 pieces of meteorological disaster early warning information. The number of early warning information released nationwide increased by 38.0% compared with February, among which the early warning information of hail and sandstorm increased significantly compared with March last year.

Important reminder │ It is related to New Year’s Day travel!

Goodbye 2023

Hello 2024

New Year’s Day holiday travel "craze"

I’m rushing here.

Here is a travel tip.

Please check

↓↓↓

New Year’s Day in 2024 is coming, and there will be more short-distance trips to go on road trip, friends’ gatherings and home visits, which will also increase the road traffic pressure. Here, we remind the traffic participants to know the road conditions in advance, choose the travel time, route and mode reasonably, avoid the rush hour and traffic jam-prone sections, drive carefully and travel safely.

Holiday arrangement

HAPPY NEW YEAR

one

two

three

four

five

six

sun

25

Christmas

26

fourteen

27

fifteen

28

sixteen

29

seventeen

30

have a holiday/vacation

31

have a holiday/vacation

one

New Year’s Day

2

Twenty one

three

Twenty two

four

Twenty three

five

Niansi

six

Minor Cold

seven

Twenty six

Holiday time: from December 30, 2023 to January 1, 2024, a total of 3 days. In addition, highway traffic is not free during New Year’s Day, please note, no! Free! Fee!

Weather conditions

HAPPY NEW YEAR

When driving in winter, pay attention to the weather information, freeze the foggy weather, do a good job of anti-skid in advance, slow down and keep a safe distance, do not overspeed, overload or overload, and it is strictly forbidden to drive without a license and fatigue.

Traffic flow prediction

HAPPY NEW YEAR

1. The traffic congestion pressure in the business circle will increase. At present, the theme activities of major supermarkets and entertainment venues for New Year’s Day are being vigorously carried out, and shopping, catering, entertainment and other activities are further increased during the holiday period. During the lunch and evening meals, there will be a phenomenon of slow traffic around some business districts.

2. The risk of rural road traffic safety has increased. During the New Year’s Day, it is winter, and rural areas enter the winter break and leisure time. With the approach of the New Year’s Day, people’s activities of purchasing new year’s goods are increasing day by day, and the road markets of provincial highways and counties in some countries are more prosperous, so traffic accidents are prone to occur when vehicles pass through the relevant sections of the market.

Driving tips for New Year’s Day holiday

HAPPY NEW YEAR

1. During the New Year’s Day, please try to take public transport and take the vehicle at the regular passenger station. Do not intercept the vehicle outside the station or beside the expressway, and refuse to take illegally operated and overcrowded vehicles.

2. Please pay close attention to the traffic information and traffic safety tips, understand the road conditions, easy-to-block sections and bypass routes along the way, plan the travel time and routes in advance, and try to avoid the travel peak. In case of heavy road traffic and traffic congestion, please wait patiently and queue up in turn.

3. Fatigue driving will lead to poor judgment and slow response, and increase the risk of operational errors. Please arrange the rest time reasonably to ensure adequate sleep, drive continuously for no more than 4 hours, and stop for no less than 20 minutes. If you feel sleepy and in poor condition, please choose a safe place to stop and rest.

4. When you return to your hometown on New Year’s Day, your family will be reunited and you should drink moderately. Drinking alcohol leads to slow response and slow action, and the driver’s ability to control the vehicle decreases. For the safety of you and others, don’t drink and drive!

5. When the vehicle has a minor property traffic accident, please move the vehicle to the side of the road after taking photos to fix the evidence, set a warning sign 150 meters away from the incoming direction, turn on the danger warning light, and call the police in time. Drivers and passengers should leave the vehicle and the road to avoid secondary accidents.

Original title: "Important reminder │ related to New Year’s Day travel! 》

Read the original text

Watching Klaus： The Secret of Christmas before Christmas, there is not only expectation, but also ＂expectation＂.

Text | Wang Zhongyang lp, Xiao Tong

It should be said that the excavation of various themes by Europeans and Americans (to be precise, Americans) is still relatively textured in film and television. No matter whether it is scary folk customs or ancient myths, even if it is presented in the form of cartoons, it can be used to tell quite interesting stories with the lens of "all ages".

Among them, the most widely known ones in China are Monster Hostel and How to Train Your Dragon. The former brings together all kinds of "black myth bosses" from Western Europe to Slavic and Egyptian, while the latter sublimates tenderness in the rough and heroic Nordic Viking.

These days, the Christmas atmosphere has gradually become rich. Although I don’t know what new animation surprises there are this Christmas, I can at least recommend a wonderful masterpiece about whether Santa Claus is a pyramid scheme or a leek man under KPI three years ago-Klaus: The Secret of Christmas.

This cartoon is "wonderful" because on the one hand, you have to marvel at the deep imagination of foreigners after watching it, and it can give a "simple New Year mascot" a brand-new soul and story; On the other hand, after watching for a long time lost in thought:

Imagination can really change the world.

one

Selflessness and encouragement make you happy.

First of all, if I say that Santa Claus gives gifts to children every year, it is actually just a "pyramid scheme" set up by a "rich second generation" postman for KPI, it is estimated that many people will say "this is too outrageous", but in Klaus: The Secret of Christmas, it tells the audience a unique version:

Jasper, a rich second generation, was originally ignorant, idled all day and lived a luxurious life. His father paid him to send him to the Royal Postal College to train the postman and turned out to be the worst student in the hospital. So his father told him to go to Smith Rensburg (a very remote island) as a postman, and he had to send 6,000 letters a year to come back, otherwise he would not be able to get the inheritance right. However, when I got to the local area, Jasper discovered that this island was like hell-

People here are divided into two factions, one is the krum family, and the other is the Elimbo family. Due to historical reasons, they are full of hatred for each other and fight whenever they meet. From adults to children, they are organized, disciplined and have family traditions, and no one can shake them.

By setting traps, stabbing and plotting against each other, and the human feelings here are indifferent, there is no communication between them, only fighting, not to mention writing letters, which is so literary and warm. None of the previous postmen can survive in such an inhuman environment. At first, he was full of confidence, but he was repeatedly frustrated.

Just as Jasper was about to give up his job as a postman, he found Klaus, a mysterious old man who lived on the top of the island. Klaus was a carpenter.

The whole person looks "weird and cruel". After his wife died, he lived alone in a hut full of handmade toys. The two teamed up to give toys to the children on the island, provided that the children wrote to Klaus to express their wishes.

Since then, the secret of "You can get a gift as long as Jasper helps you mail a letter" has spread among the children … So, this incredible friendship has brought the island back to life, and the indifference and estrangement between people has been broken. Jasper also officially started the endeavor journey of hitting KPI with Klaus’ gift and returning to the peak of constantly chauffeured as soon as possible.

Later, there were more and more rumors about Klaus:

"Klaus will leave gifts in socks hanging on the fireplace!" "Klaus likes cookies!" "Klaus will come in through the chimney!" "Klaus flew over the roofs of thousands of families in the moonlight in a sleigh pulled by reindeer!" ……

The picture extends out of the camera, and a gentle and beautiful story comes to an end.

I am convinced that westerners engage in the theme of "redemption", even in cartoons. Klaus: The Secret of Christmas mainly has two aspects of "redemption", one is the hero’s soul redemption in doing a good job, and the other is the local people’s reflection and redemption in silent resolution.

As for the sublimation level of the theme, it is even more "universal". In friendship, love and affection, it promotes the spirit of "giving a rose, leaving a lingering fragrance in your hand"-

] a true act of good will always sparks another’s most selfless dedication is the most inspiring.

two

Refinement and sublimation are warm enough.

Klaus: The Secret of Christmas is such a family fun "warm cookies". The beauty of the film is that in the first half of the film, a particularly sad and chilling island is created by means of horror and suspense, and it is perfectly changed by inspiration and redemption in the feelings of "the more depraved it is, the more it is worth saving" in European and American cultures.

In addition, the relationship between the two factions on the island seems to be more worthy of the audience’s deep thinking-

Feud, hostility, refusal to communicate.

I firmly believe that this relationship is a kind of national contradiction and racial conflict that the creator deliberately implies and can map the real world, such as wars and prejudices around the world and hatred that seems to never coexist.

But on the island in the story, it doesn’t seem so "serious". At most, only the children can’t go to school, or are under house arrest or lack of care. Until the arrival of the protagonist Jasper changed all this. With the spread of love and care, the whole village has also undergone great changes … All people are inspired to practice the concept of "the most selfless dedication, the most inspiring" and bring happiness to others:

Because of Jasper’s dedication, Alva finally realized his dream of starting a school;

Because of Alva’s dedication, local children have the opportunity to read and read;

Because of Klaus’ dedication, children’s childhood has expectations and more joy;

It is also because of the dedication of the children that the adults began to become friendly, and then the residents of the whole island began to give up the struggle and live in harmony, making the indifference between people a thing of the past forever.

In the process of this happiness transmission, everyone is gradually changing in a good direction. As for the "reverse force", the most obvious thing is Jasper himself-

From a selfish and unmotivated constantly chauffeured man at the beginning, he has gradually become a caring and responsible person who makes his father proud.

Speaking of which, I don’t know if anyone has found one thing. In the seemingly mythical "Origin" story, there is actually no magic, elves and luxurious palaces throughout, but only ordinary people just like you and me.

The most obvious thing is that the well-known "The Birth of Santa Claus" is based on the secular feelings carefully arranged by the creator. Therefore, this animation not only got a high score of 8.3 on IMDb, but also got 7 nominations for the Annie Award, which is known as the animation Oscar.

three

Intention and logic are innovation.

The whole film is highly completed, well-made, and the story is warm, simple and pure. There is no metaphor for eggs or anything to pay tribute to. You may guess the ending and the fate of the characters, but there is nothing new in the story.

Lovely painting style, plain healing story, rich characters and their own characteristics. Meet the yearning of some audiences with girlish hearts for fairy tales. Realistic fairy tales are created by kind people, not illusory "magic".

At this point, my thoughts return to the comparison between "theme" and "material" at the beginning of this article. I am glad to find that we are not bad. At least so far, we have begun to explore the doorway and have some good signs for the refinement and sublimation of the theme.

Monkey King Reborn, another domestic animation I revisited a few days ago, saw another side of it while netizens commented on "excessive consumption":

The mythical characters are humanized, the animation style is vivid, the creative thinking is open and the theme is sublimated. Although the fourth "sublimation" has also been shown in some domestic animations in the past, such as "My life is not determined by the sky" in "The Magic Boy" and "Modern Human Context" in "Steampunk" in "The Legend of the White Snake 2", these are worthy of study and discussion by people in the industry. At least the domestic animation creators are aware of one thing:

If you don’t fool the audience, you must take the initiative to "evolve".

Especially in today’s increasingly integrated Eastern and Western cultures, if we want to carry forward the national culture and get real praise and recognition, we must learn to dig deep into some contents outside the original theme, or the common feelings of human beings or the feelings that are connected with each other.

As for the audience’s world, it is not so complicated. At least tell a vivid story about the origin of Santa Claus "Claudie", so that people who grow up are still full of childlike innocence; It is not a difficult thing to fully display the beautiful elements such as friendship, faith, companionship, growth and love.

Thanks to this movie, Christmas and Santa Claus have been given a better meaning.

I still want to thank this movie, which may make more people think about an already existing fact:

Imagination can really change the world.

?

Messi’s eight golden balls will be dominated by enjoying football. Who will open a new chapter in world football in the future？

In the early morning of October 31, 36-year-old Messi won the Golden Globe Award in 2023, which was the eighth time in his career, setting a new record for the number of awards held by himself.

Messi’s 8-seat golden ball plus body according to IC photo

There is no doubt that Messi won this year’s Golden Globe Award. After all, the performance reference time of this Golden Globe Award is from August 2022 to July 2023, and FIFA World Cup Qatar 2022 is in the selection range. After leading Argentina to win the World Cup at the end of last year, Messi, who won the Golden Globe Award in the World Cup, was considered as the only winner of this year’s Golden Globe Award, not to mention that he also won the Ligue 1 and French Super Cup titles last season, and the Golden Globe Award was well deserved.

After Messi set a record of eight Golden Globe Awards, which is unprecedented and highly probable, there are two topics that the outside world is more concerned about-is this Messi’s last Golden Globe Award? Who is the next person to win the Golden Globe Award?

For the first question, Messi’s close friend Dosetti gave a positive answer on social media, saying:"The eighth and last one."Messi also said in an interview after winning the prize: "It’s incredible to win eight Golden Globes, and the rest of the time will enjoy the happiness brought by football with peace of mind." Indeed, for Messi, awards, honors and goals are no longer the goals pursued by the 36-year-old himself. He has written a legend in the history of football, and the name "Messi" has even become synonymous with football, inspiring countless young people to follow his example and bravely pursue their dreams.

For Messi, who entered the end of his career, the last player time should be to fully enjoy the game. It is for this reason that he chose to play in Miami International of the American Professional League, instead of going to Saudi Arabia for gold like Cristiano Ronaldo and Neymar. It is precisely because he is far away from the international mainstream football field of vision that it is extremely difficult for Messi to win the Golden Globe Award again in the future, unless he can lead the Argentine team to successfully defend the title in the 2026 World Cup at the age of 39. It is extremely unlikely that Messi will win the Golden Globe Award again with the performance of the AFL-he is the first Mr. Golden Globe in the 27-year history of the AFL, but he won the Golden Globe Award this year but it has nothing to do with the AFL.

Beckham presented Messi with the 8 th Golden Globe Award according to IC photo.

There are many speculations about the next Golden Globe winner. In the top three of the Golden Globe Awards, Harland and Mbappé ranked behind Messi. In his acceptance speech, Messi also mentioned two competitors, saying, "Harland and Mbappé will win the Golden Globe in the future. As I said, Harland also deserves this prize. He won the Premier League and the Champions League, and he is also the top scorer. Today, this award may be yours in the future, and I believe you will win it in the next few years! "

Of course, we can’t forget the hot Real Madrid midfielder Bellingham recently. His superb performance in Real Madrid this season has made many people regard the 20-year-old English midfielder as the next Golden Globe winner. But on the whole, Mbappé should be the biggest candidate for the "new king" of football after Messi, and besides its own strength, there is also the bonus of the French team. Now, Mbappé’s biggest shortcoming is that Paris Saint-Germain has dragged down his club data. If Mbappé can join Real Madrid in the future, it should not be surprising that he will win the Golden Globe Award in the future with the help of Real Madrid and French teams and his personal ability.

2024 is the European Cup year, and next year’s Golden Globe Awards will definitely refer more to the players’ performance in the European Cup and the Champions League. From this point of view, both Bellingham and Mbappé have great opportunities. Harland’s biggest disadvantage is that the Norwegian team has already decided to miss the European Cup in 2024. Even if it kills all sides in the club competition, it can’t appear in the European Cup, which will make Harland lose a lot of points. In the past 2022/2023 season, Harland’s performance was outstanding. He won the Champions League, the Premier League and the FA Cup with Manchester City, personally won the European Golden Boot, the Champions League Golden Boot and the Premier League Golden Boot, and was elected as the best player and the best young player in the Premier League. However, due to Messi’s performance in the World Cup, he still beat Harland.

The national team is undoubtedly the biggest shortcoming of Harland’s future "king-sealing". The overall strength of the Norwegian team is limited, and it is difficult to achieve a historic breakthrough by relying on a few world-class players such as Harland and Ed. Therefore, the biggest possibility for Harland in the future is to hit the Golden Globe Award by virtue of its performance in the League and the Champions League in the "small football year" where there is neither the World Cup nor the European Cup.

With Messi and Cristiano Ronaldo away from the mainstream league, the "Mero era" has come to an end. Even after Messi won the World Cup and eight Golden Globes, even Cristiano Ronaldo is hard to stand side by side with him in historical positioning. Next, someone is bound to open a new chapter in world football. At that time, whether it is "brilliant" or "outstanding", it is worthy of fans’ expectation.

Red Star journalist Jison

Editor Ou Peng

(Download Red Star News, and get a prize! )

A brief history of music ｜ Regretful death, the glory of future generations! Bizet never witnessed it with his own eyes.

Carmen, the composer Bicai’s opera, is one of the highest achievements of French opera in the 19th century. Strong dramatic conflicts and touching music make Carmen popular all over the world, and it is still one of the masterpieces with the highest performance rate in the contemporary opera stage.

In the second half of 19th century, a kind of "lyric opera" between "grand opera" and "comic opera" gradually replaced the dominant position of French grand opera. Most lyric operas choose touching stories, and some familiar love stories have become opera themes. Bicai’s Carmen is the work of this period.

Carmen is adapted from French realist writer Merimee’s novella Garman, which tells the love story of Carmen and officer Don Hauser in gypsy woman.

On March 3, 1875, "Carmen" ushered in the opening night at the Opera House in Paris, but the effect was not satisfactory. At that time, some critics thought that the music of Carmen was dull and boring, and stories such as gypsies and soldiers should not be put on the stage, especially the independent and uninhibited character of the heroine Carmen ran counter to the mainstream thought at that time. Facing the criticism, Bicai, a composer, was so frustrated that he even called the opera Carmen a "100% desperate failure", so he lingered painfully in the streets of Paris all night.

Surprisingly, however, the opera Carmen was highly praised by contemporary Saint-Sang, Tchaikovsky and Debussy. Saint-Sang and Tchaikovsky predicted that "in ten years, it will become the most popular opera in the world".

However, Bicai failed to wait until this day. After the failure of the premiere of Carmen, Bicai became ill from then on. Only three months later, he died of illness at the age of 37. It was once said that Bicai died of depression because of excessive grief, but serious music historians have repeatedly corrected those sentimental statements, and they gave more objective reasons: heavy smoking made Bicai’s health poor for a long time, and he was diagnosed with throat disease and suffered from it very early. When writing Carmen, Bicai was already very weak. After many heart attacks, heart failure finally took his life.

Only one year after Bizet’s death, the performance of Carmen has gradually improved, and the meticulous description of the characters’ psychology, criticism of social reality and exotic life scenes in the drama have been loved by people. With the passage of time, the artistic value of Carmen has gradually become prominent and has become a long-lasting classic.

Source: CCTV Variety Show

On the Definition of ＂Culture＂ and ＂Cultural Form＂

When historians introduce "history" to people, they will first focus on how they understand the concept of "history"; Philosophers will also focus on how to understand "philosophy" when introducing their own philosophical research results to the people. As a lover and disseminator of Chinese studies, it is natural to follow the pace of the master and discuss clearly what is "Chinese studies" first. Talk about personal opinions and understanding again. Now we encounter a broader concept, that is, what is "culture"? What is "traditional culture"? What is "China culture"?

We can try to answer from two aspects: the definition of culture and the form of culture. The former mainly thinks about what the concept of culture refers to. The latter mainly thinks about how culture exists, how to form and how to develop. The concept of "form" was first used in biology and natural philosophy. In biology, it refers to the science of studying the external shape, internal structure and evolution process of objects. In natural philosophy, it refers to studying the form, structure and characteristics of philosophy, specifically, understanding philosophy from the aspects of philosophy research purpose, research object and expression form. The form of culture is to understand a certain culture from the perspectives of externally visible existence form, internally observable existence structure and cultural development and change.

We can think that "cultural form" is a concept derived from "natural form". Although the elements are different from each other, we can still understand "culture" through basic elements such as cultural purpose, characteristics, structure, function and position. That is to say, people gradually understand the "basic connotation" of culture through its "external existence form". In a broad sense, "culture" refers to the spiritual wealth created by the whole human society and its spiritual production capacity; In a narrow sense, "culture" refers to the concrete existence of philosophy, literature, art, education, science and customs. Generally speaking, discussing culture is about a specific culture, rather than discussing the sum of all human cultures in a macro way.

The characteristics of different cultural forms are mainly reflected by theoretical characteristics, clients, forms of expression, social influence and people’s position. The basic way for people to know "culture" is also from these elements. No matter what kind of culture it is, it has its own specific people’s position and service object. For example, Taoism regards "Tao" as the subject of the world, while "people" as the object of the world, and based on the basic position of "people", it comes to the value judgment of "following only the Tao". Confucianism regards "Heaven" as the main body of the world and "Son of Heaven" as the master of the world, and based on the basic position of long-term stability, it comes to the value judgment of "monarch, monarch, minister and minister". There are obvious differences in the starting point and ending point of thinking between the two cultures, which we call the difference of "cultural form" in "people’s position" and "service object"

People know and distinguish things through "differences". If there is no difference, all people look at the same face and all things look the same, then people can’t know the world. Among all the differences, there is a kind of "unity" in treating others, that is, all cultures serve people in the final analysis, but specifically serve the whole mankind? Or serve some people? Is it for the majority of people? Or serve a few people? From this, we can judge the "pattern" of a certain culture, from which we can see the "mind" and "realm" of a certain kind of people.

"For whom" is just a way to divide "cultural form". According to the observer’s point of view, as well as the differences in cognitive purposes and cognitive methods, there are more forms to divide cultural form. For example, literary and art circles and scientific circles, such as literature and audio-visual arts, such as materialism and idealism, such as hegelianism and Marxism, such as Taoist culture and Confucian culture, such as traditional culture and modern culture. It is worth noting that any "division" is an artificial division, which is divided by individuals according to certain needs and certain characteristics. It does not mean that there is a natural insurmountable gap between them. From a macro point of view, "culture" is always a whole, but it shows different characteristics in specific forms.

Finally, let’s discuss the issues of "cultural development" and "evolution of cultural forms". Culture is not static, let alone natural, but appears with the emergence of human society and develops with the development of society. Its fundamental driving force comes from the development of "economic base", which is Marx’s viewpoint and the basic theory of "historical materialism", that is, "economic base determines superstructure". The degree of economic development determines the degree of cultural development, which in turn promotes or hinders economic development. It looks similar to it, but actually the opposite view is "economic materialism" or "vulgar view of economic history", which is essentially a misinterpretation of "dialectical historical materialism". This view simply discusses "the economic base determines the superstructure" and denies "the reaction of the economic base of the superstructure". When looking at the issue of "cultural development", it often emphasizes the level of economic development, but does not discuss the degree of political civilization and ideological development.

Why should we use western culture to transform our culture?

Carry forward excellent traditional culture under the guidance of Marxism.

Under the guidance of Marxism, critically absorb western culture.

Six humorous stories ~ is there anything more tragic than this？ Netizen god replies ~ hahaha …

1. Someone sent Weibo: Yesterday, when I went to check in with my girlfriend for the first time, I met the police to make rounds. What could be more tragic? Netizen replied: Yes, the police asked your girlfriend in front of you why it was you every time.

2. I went to the pharmacy to buy medicine. When I saw an electronic scale at the door, I went up and weighed it to see if I had gained weight recently. But after I stood up, the lights on the shore didn’t light up and the numbers didn’t show … I suddenly became nervous. Am I already too overweight to be measured? At this time, there was a sentence in the room, "Girl, what are you doing stepping on our induction cooker?"

3, called a cleaner to clean the house, aunt to wear a shoe cover when entering the door. I quickly said: no, no, you can just step in! Aunt cleaning: no, I’m afraid I’ll get my shoes dirty …

4. I saw a fat girl walking slowly on the treadmill in the gym. I went to remind her:

"Sister, you have to hurry up, or you won’t get the effect of reducing fei. My sister replied with injustice, "I adjust it very quickly.

But it slowed down as soon as I stepped on it! "

5. At the age of 12 or 13, there was a lot of blood in the chair after class. I understood it at that time and didn’t panic at all. On the contrary, my classmates were very scared. I spent most of my time explaining to them what the physiological period is and why it bleeds until the teacher came and said to me, "Boys don’t have these things." I was rushed to the hospital.

6. During lunch, a female colleague of mine suddenly asked me with great concern: You should pay attention to your health.

I said: Why do you suddenly say this?

She said, because I think you seldom drink water.

I said, How do you know that I seldom drink water?

She said: Because you haven’t been to the toilet in the morning.

I asked strangely, how do you know?

She said solemnly, because you haven’t zipped your pants since morning … embarrassed …

Very classic emotional sentence, like it, please take it.

First, crying is not necessarily the most wronged, but the person who looks sharp, aggressive, silent and doesn’t explain is the most wronged, because she disdains to explain, and always wants to leave her strong side to others, and crying only to herself.

Second, he used to be my world, my cuddle, but now my world is gone, my cuddle is gone, and even my original appearance is gone. I am full of worries, but no one tells me. At night, I only hold my pillow and dare not cry.

Third, we must accept the part of life that is doomed to be incomplete and unable to do so. Accept those things that are forbidden and can’t see the light.

Fourth, if we overdraw our tears, we will laugh heartlessly. If someone can rely on it, who will want to be independent?

Sorry, you and I can’t be friends. Because I loved it so deeply, I still want to have it after a look, so that’s it. From then on, mountains and rivers will not meet.

6. I dare not bother you again, because I am no longer pleasing you.

Seven, when you go all out to be good to a person, you become a fool, deaf, nothing in your eyes except him, and even the injury becomes a test of love.

It’s sad to think about it. Some people may never be seen again.

Nine, you left, with all my love, just a breakup. I hold back tears and look at your back. I really want to hug you one last time and say "I love you" to you again.

10. I don’t know when it started. Finding you at a glance in the crowd has become my best thing. I miss where I go, and my eyes are full of you.

Eleven, you have no idea how scared I am, how afraid you will be liked by others, and even more afraid that you will like others and leave me.

Twelve, you didn’t stay, I didn’t look back, so the rest of my life is well; No one is wrong, it’s just a bad time!

13. You believe everything you see and hear. You never believe what I say with my heart.

Fourteen, he just needs it, and you just happen to be there; He vented his loneliness on you, but you naively thought it was love.

Fifteen, a person is not lonely to eat, a person is not lonely to walk, a person is not lonely to sleep, and a person is not lonely to watch movies. It is loneliness to secretly like someone.

Sixteen, some people can’t say where is good, but no one can replace it!

Seventeen, time is changing, people are changing, some things, no matter how hard we try, we can’t go back.

18. What I said after silence was broken and far from the truth, and I thought about it again and again. The heart that can’t bear to hurt others can only curl up with itself.

Nineteen, last night, we made a Mengmeng, and we went back to waking up hand in hand. The loss can’t be said!

Twenty, everyone thinks that you are doing well, and there are many friends. Others speculate that you have countless ambiguous relationships. But only you can understand that when a person stays at home with the lights on and loses sleep all night, there will be no sound in the room if you don’t talk.

Twenty-one, the sweet bits and pieces at the beginning finally pieced together into all the bitter memories.

Twenty-two, disappointment to the extreme is to say a long list of words to prove yourself, but when the words come to the mouth, they turn into a wry smile. I feel that there is no need, and it is superfluous to say a word.

Twenty-three, every time negative emotions explode, others will think that they are making a mountain out of a molehill. Yes, your feelings are only clear to yourself. No one will know where you have been exiled, and no one will know how many times the light in your heart has been lit and extinguished.

24. Everyone is a passer-by and will have to leave sooner or later, so when you get together, you should make every effort to be happy. When it’s over, no one will miss anyone, go to their next stop and find new happiness.

To this day, you are still the reason why I refuse others. In fact, I didn’t wait for you. I just can’t like others.

Twenty-six, I thought that I could touch a person as long as I liked it very hard. Later, I only touched myself.

Twenty-seven, I never left you a message, never took the initiative to find you, never called you, never sent you a text message. When I saw you, I only smiled and even smiled as a passer-by. It’s not that I pretend to be aloof, but that you missed me.

Twenty-eight, is always accompanied by growing up, waiting around people have been changing, once such good friends, are no longer in touch. Said those good friends forever vows, can’t come true. On this train of life, everyone is a passer-by except himself.

Once, I wanted to share all my secrets with you, but now, you have become a secret in my heart.

30. Don’t wait for me to change before you say you miss me. My heart is tired to a certain extent, and I don’t even have the strength to be angry and care.

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Hangzhou Asian Games ｜ National Table Tennis ＂Dominates＂ the Dark Horse in the Olympic Games, making a historical breakthrough.

Xinhua News Agency, Hangzhou, October 3rd (Reporter Tian Guangyu, Liu Jinhui, Niu Mengtong) On October 2nd, the table tennis competition of Hangzhou Asian Games ended in the gymnasium of Gongshu Canal Sports Park in Hangzhou, and Guoping won six gold medals outside the women’s doubles event. Although it failed to win the gold medal in two consecutive Asian Games, table tennis still showed its strong dominance in five Olympic events. In addition to the traditional strong teams of China, Japan and South Korea, Iran, India, Thailand and other teams also performed brilliantly in this tournament, making a historic breakthrough, and the Asian table tennis world is thriving.

On September 26th, members of China team who won the men’s table tennis team in Hangzhou Asian Games celebrated on the podium. Xinhua News Agency reporter Liu Xushe

Compared with table tennis in Paris Olympic Games, there is no doubles in the team competition of Hangzhou Asian Games, and men’s and women’s doubles are separate events. As the "senior high school entrance examination" for preparing for the Paris Olympics, Guoping’s performance in the five events of men’s and women’s groups, men’s and women’s singles and mixed doubles is particularly important.

The men’s and women’s teams in China played the triumphant song all the way from the group stage, and all reached the summit with five 3-0 matches, achieving eight consecutive championships and five consecutive championships in the Asian Games respectively. In terms of singles, Fan Zhendong and Wang Chuqin, the top two players in the world, won the men’s singles competition and joined the finals. Sun Yingsha beat Hayata Hina, the Japanese main player, in the women’s singles final, and kept winning 11 games against her opponent. In the mixed doubles event surrounded by strong enemies, China joined forces in the final, and Wang Chuqin/Sun Yingsha defended the Asian Games after defending the World Table Tennis Championships in Durban.

On September 26th, China team members who won the women’s table tennis team in Hangzhou Asian Games celebrated on the podium. Xinhua News Agency reporter Wang Peng photo

In two non-Olympic events, Guoping showed a happy and a worried performance. Fan Zhendong/Wang Chuqin showed great technical strength in the men’s doubles final, and won the championship by beating the Korean group Zhang Yuzhen/Lin Zhongxun in just 32 minutes. Sun Yingsha/Manyu Wang and Chen Meng/Wang Yidi, both women’s doubles teams, stopped in the quarter-finals, and China missed the medal in this event.

Although the loss in women’s doubles was unexpected, it also sounded the alarm for national table tennis, but it had little impact on the situation of the Paris Olympic Games. In the Olympic table tennis team competition, each team has only three players and adopts the best-of-five system, including four singles and one doubles. Because there are far more singles than doubles, doubles are usually paired by two singles players. Among the opponents who beat the women’s doubles in table tennis, the Japanese combination Miyo Muhara/Miyo Zhang is still young, and it is not known whether they can play the main role in singles in the strong Japanese women’s team in the short term, while the doubles strength of the Indian combination Sutil Ta/Aisika mainly comes from the "strange board" cooperation, and their singles ability is not enough to pose a threat.

In addition to the gold medal, the excellent performance of many national table tennis players in the intensive schedule is also worthy of recognition. Wang Chuqin and Sun Yingsha, who are also four events, started the "Devil’s Race" after the team competition, and played 10 games each in three days from September 28th to 30th. In the end, Wang Chuqin became the "four gold kings", and Sun Yingsha also won three gold medals, which proved that the two "post-00 s" were worthy of great responsibilities in the national table tennis team.

On October 2nd, Wang Chuqin celebrated his victory after the game. Xinhua News Agency reporter Liu Xushe

When talking about the concurrent experience, Sun Yingsha said: "Because the events I participate in are different, it is very important to change my energy during the day. For example, my position in mixed doubles and women’s doubles is different, which requires mental adjustment and strain."

In this Asian Games, Japan and South Korea are still the strongest opponents of table tennis.

The Japanese women’s team, which was composed entirely of "post-00 generation", played well, and staged a peak confrontation with the China women’s team in the team final, playing what Ma Lin, the head coach of the national table tennis women’s team, thought was "the most intense match in recent times". Hayata Hina, the number one Japanese women’s singles, was in a hot state. She defeated the second seed Wang Yidi of China 4-3 in the semi-final and lost to Sun Yingsha to win the silver medal in the final. 19-year-old Miyo Muhara and 15-year-old Benmei Zhang, together with this young partner, beat China’s Sun Yingsha/Manyu Wang in the women’s doubles quarter-final and finally won the bronze medal in the women’s doubles. There is no doubt that this young Japanese women’s team will be the strongest opponent of China women’s team in the future.

On October 1st, Hayata Hina was in the competition. Xinhua News Agency reporter Liu Xushe

Although there is no doubt about the strength of the Japanese men’s team, it seems that they have won the "quarter-finals" and "Iran team" in this competition. The men’s team was unexpectedly eliminated by Iran in the quarter-finals, while the only remaining Panasonic Daxing/and Chuan Ruiji lost to Iranian brothers Aramian/Aramian in the men’s doubles quarter-finals. Zhang Benzhihe, who had high hopes, first lost to China’s Lin Gaoyuan/Wang Yidi in the mixed doubles quarter-final with Hayata Hina, and then suffered a cramp in the men’s singles quarter-final, which was reversed. In the end, the Japanese men’s team ended the journey of the Asian Games.

In recent years, the Korean team has been deeply involved in doubles events and gained a lot in this Asian Games. Tian Zhixi/Shen Yubin won the gold medal in women’s doubles, Zhang Yuzhen/Lin Zhongxun won the silver medal in men’s doubles, and Lin Zhongxun/Shen Yubin and Zhang Yuzhen/Tian Zhixi won two bronze medals in mixed doubles for South Korea. Although the South Korean team, which is weak in singles, seems to be lame, it is expected to make a breakthrough in doubles and make a difference in the Paris Olympic Games.

In addition, some "non-traditional strong teams" have sprung up in this Asian Games and made historic breakthroughs. Aramian and Aramian, brothers, won the first bronze medal in men’s doubles in the Asian Games for Iran. The Iranian men’s team led by them eliminated the Japanese team and won the bronze medal in the men’s team again after 65 years. Indian women’s doubles Sutil Tower/Aisika won the first bronze medal of Indian women’s doubles in the Asian Games. The bronze medal of the Thai women’s team also created the history of table tennis in Thailand.

On September 26th, Iran, the third runner-up of men’s table tennis team in Hangzhou Asian Games, was on the podium. Xinhua News Agency reporter Liu Xushe

Petra Sorin, president of ITTF, said: "The table tennis competition in the Asian Games reflects the vigorous development of this sport in Asia. Table tennis is attracting more audiences with its energetic and exciting charm. "

The table tennis competition in Hangzhou Asian Games is not only a venue for table tennis players from various countries (regions) to compete for gold and silver, but also a stage for achieving legendary stories. Malone, the "four-dynasty veteran" of the Table Tennis Asian Games, made a full appearance in the team competition, and "sealed the opponent" five times. After the game, the sentence "This should be my last Asian Games" was a breakthrough. Iranian player Aramian and his teammates created Iranian table tennis history twice. He overcame the difficulties brought by hand diseases and the story of practicing backhand skills was moving …

After the Asian Games, Asian table tennis athletes have looked to Paris, expecting to fly their dreams in the Olympic Games and write a new history of Asian table tennis.

Source: Xinhua News Agency

After five years, who can cross the hill？

This article Source: Time Finance Author: Zhou Jiabao

"If you want to succeed in China, you have to find a general trend. Find the wind and you can take off with one wing. When the general trend is no longer, even Kun Peng can’t fly. " In April 2023, Ma Xiaoyu, vice president of L ‘Oré al China and general manager of high-end cosmetics department, spoke frankly to Time Finance and other media.

In the past five years, influenced by many factors, such as the awakening of consumer awareness, Internet traffic bonus and the upgrading of economic structure, the beauty industry in China has experienced an unprecedented highlight moment.

Statistics from the National Bureau of Statistics show that from 2018 to 2022, the total retail sales of cosmetics in China increased from 261.9 billion yuan to 393.56 billion yuan. In the first half of 2023, the total retail sales of cosmetics in China increased by 8.6% year-on-year to 207.1 billion yuan, which was more than the total retail sales of cosmetics in 2015.

The rapid expansion of the market has made China the largest overseas market for international beauty groups, and also allowed many local beauty companies to taste the fruits of victory. In 2022, more than 30 domestic beauty companies entered the echelon with annual revenue of 1 billion yuan, and the single-brand revenue scale of head enterprises exceeded 5 billion yuan.

However, it is impossible for any industry to stay in a high-speed growth environment. "This wind in China is in the troposphere." Ma Xiaoyu added that the troposphere, with frequent air movements, indicates the complicated and changeable beauty market environment in China.

When the impact of the epidemic "black swan" has not completely dissipated and the Internet traffic dividend has peaked, this uncertainty has become more and more prominent. Although the development of the industry has matured, the consumer demand has always been difficult to meet expectations. After experiencing a rush from 0 to 1, local beauty began to slow down and enter a cyclical adjustment.

We have seen that domestic beauty companies that have gained market share in the past few years have begun to scramble to get out of the comfort zone. Huaxi Bio, Polaiya, shanghai jahwa and other track head players make new decisions at this crossroads. In the short-term interests and long-term benefits, the latter is chosen to seek a more stable chassis to confront possible opportunities and shocks.

Make up lessons for high growth:Beauty industry long slope seeking snow

Entering the adjustment period does not mean that the fast-moving train suddenly loses its kinetic energy.

In the first half of this year, the achievements of domestic beauty companies were still bright. According to industry media statistics, the total revenue of ten local listed beauty companies, such as Huaxi Bio, Polaiya, Betani, shanghai jahwa and Aimeike, exceeded 22.3 billion yuan in half a year, achieving double-digit growth compared with the same period last year. Among them, the revenue scale of Huaxi Bio and Polaiya exceeded 3 billion yuan, setting a record high.

It is worth noting that the latest performance data reflects two new changes in the domestic beauty industry.

On the one hand, domestic beauty companies began to stage a ranking chase, and the scale of head enterprises continued to grow, but the gap was narrowing. In terms of revenue scale, shanghai jahwa, which owns many skin care brands such as Yuze and herborist, still ranks first with 3.629 billion yuan. At the same time, the latest revenue of Polaiya, a latecomer, reached 3.627 billion yuan, only 2 million yuan behind shanghai jahwa. Huaxi Bio, on the other hand, bit behind with a scale of 3.076 billion yuan. Betani’s 2.368 billion yuan is not far from Shuiyang’s 2.29 billion yuan.

On the other hand, the slowdown in growth has become a fact that most enterprises must face. Although some enterprises achieved double-digit growth in the first half of this year, it is still impossible to rule out the influence of low base under the domestic epidemic control factors in the first half of 2022, and the slowdown trend is more obvious than that in 2021.

First look at the revenue growth rate. From the first half of 2021 to the first half of 2023, the year-on-year growth rate of shanghai jahwa’s revenue decreased from 14.26% to 2.3%. The year-on-year growth rate of Huaxi Bio’s revenue decreased from 104.44% to 4.77%; The year-on-year growth rate of Shuiyang’s revenue dropped from 49.94% to 4%; The year-on-year growth rate of Aimeike’s revenue dropped from 161.87% to 64.93%. Looking at the growth rate of net profit, the year-on-year growth rate of Shuiyang shares in the first half of 2021 was 164.48%, while the growth rate in the first half of this year was 72.02%; Betaine’s net profit growth rate dropped from 65.28% in the first half of 2021 to 13.91% in the same period this year.

The change is the result of many factors. The research department of CITIC Securities divides the industrial life cycle of China’s beauty industry into four stages: at present, China’s beauty industry has gone through a period of rapid growth and is in a platform period. After that, there will be the next round of rapid growth and maturity. In the platform period, the uncertainty of the environment faced by domestic beauty cosmetics is prominent. This includes the bottleneck of demand-side consumption upgrading and insufficient consumption willingness; The supply-side traffic dividend is coming to an end, and model innovation is stagnant; Policy-side supply supervision is strict.

In addition, Xu Xiaofang, chief analyst of the agency’s beauty and business, also pointed out that after the "618" in 2021, the return on investment in the primary market declined, the investment momentum declined, and the funds in the primary market began to ebb. It is also at this stage that domestic beauty companies have begun to make up lessons for the high growth in the previous stage and gain momentum for the next stage of development.

Huaxi Bio clearly stated in the financial report that the slowdown in growth rate is the result of the company’s initiative to get rid of the past success path dependence and carry out comprehensive reforms.

Huaxi Bio said, "The external traffic dividend is slowing down, the traffic cost is getting higher, and the superimposed internal organizational structure and operation management need to be further upgraded. In the first half of the year, the company thoroughly examined the business health and took the initiative to make strategic adjustments to slow down the development speed."

Xu Li Squat:Endogenous growth sumLongevism

American financial tycoon Soros once said: "I am not afraid of anything, but I am afraid of uncertainty." Uncertainty will aggravate the vulnerability of enterprises and shorten their life.

How do domestic beauty companies cross the cycle in an uncertain environment?

Dongxing Securities Research Report pointed out that the development process of international beauty products has gone through the development stage of "classic products-classic brands-brand matrix", that is, the brand positioning is established with classic products, and the brand establishes enterprise tonality, while the perfect brand matrix becomes the shield for the beauty products to grow continuously through the cycle.

The constant core and underlying logic of these three development stages is still the product. For example, Estee Lauder’s small brown bottle, L ‘Oré al’s Bose water emulsion, Lancome’s small black bottle and other products have firmly occupied consumers’ minds for decades and are still iterating to support the constantly updated brand story.

In the past few years, the remarkable effect of the big single product strategy of domestic beauty companies such as Huaxi Bio and Polaiya has also confirmed this point. Among them, Runbaiyan, the core brand of Huaxi Bio, has achieved a 20-fold growth in the four years since it entered the C-end market. In 2022, Runbaiyan’s single brand revenue will reach 1.385 billion yuan. In addition, its Quadi’s 5D essence, Mibel’s pink water and blue bandage mask, and muscular brown rice water are active in the platform promotion list.

Huaxi Bio-Runbaiyan’s Large Single Product Series

In this context, increasing investment in R&D system construction and consolidating product strength have become the only way for enterprises to cross the cycle.

The R&D investment of domestic beauty companies in the head is constantly increasing. From 2020 to 2022, Huaxi Bio’s R&D expenditure increased from 94 million yuan to 388 million yuan per year, maintaining its leading position in the industry. Bettini’s R&D investment increased from 63 million yuan to 255 million yuan. While Polaiya increased from 72 million yuan to 128 million yuan. In terms of the number of R&D personnel, Huaxi Bio also has an absolute advantage with 827 R&D personnel, with 391 R&D personnel in Betani and 229 in Polaiya respectively.

Compared with the low R&D expense rate of domestic beauty products, the data in the first half of this year gave the industry enough confidence. The data shows that the R&D expense rates of Huaxi Bio and Betani are as high as 6.07% and 4.6% respectively. And Polaiya, shanghai jahwa, giant creature also exceeded 2%. According to the research report of CITIC Jiantou Securities, the R&D expense ratio of international head beauty enterprises is mainly between 1.5% and 3.5%. According to Dongxing Securities, the highest R&D expense ratio of L ‘Oreal is 3.2%.

Behind betting on R&D is the determination of head enterprises to change from "growth to external environment" to "promoting endogenous growth". Xu Xiaofang pointed out, "In the past, local brands were grabbing traffic, doing marketing, and upgrading new products. Now they have begun to strengthen various solid actions such as personnel training and upgrading, and organizational restructuring."

The operation and management of head enterprises are moving towards the era of refinement. Time Finance learned that since 2020, Huaxi’s biological organization structure has been continuously optimized to promote the refined operation of skin care and other businesses. The front desk has clearly defined career lines and business divisions, and established seven major Chinese-Taiwanese empowerment business departments, including R&D, supply chain and brand building. In 2023, the adjustment is still going on, involving business operation management system, organizational function management system and talent ability model. In addition, Polaiya is also implementing a more refined operation management system, supplemented by the self-driven organization construction of "culture-strategy-mechanism-talent". Pan Qiusheng, Chairman and CEO of shanghai jahwa, also revealed in the previous semi-annual performance meeting that the organization is undergoing internal adjustment to improve its operational efficiency.

When long-term doctrine becomes the consensus of the whole industry, the logic of the capital market to look at domestic beauty is also changing.

Pan Jie, director of consumer investment of Lianjie Qichen Capital, pointed out to Time Finance, "In the upward stage of economy, whoever can tell the story of C-end brand well, grasp consumers’ hearts, implant brand minds and establish a moat of values will be able to seize consumers’ purchasing power. At that time, we will pay more attention to the brands that run out of the C-end, and most of them lack supply chain capabilities. However, in the economic downturn, the consumption power of C-end is weak. At this time, the upstream supply chain facing B-end shows its advantages, and we will go upstream to find enterprises with R&D capabilities and production capacity. Many times, these companies are the foundries of former big brands. "

In Pan Jie’s view, enterprises with product R&D and supply chain capabilities are more resilient to growth, which is linked to long-termism. They can not only meet the changing needs of consumers continuously and quickly, but also have stronger resistance to pressure in an uncertain environment.

Domestic beauty "revival":Return of discourse right in local market

At present, the right to speak of domestic beauty cosmetics in China market is gradually returning.

According to Wanlian Securities, as early as 2021, domestic brands showed the ability to compete with international brands in the market. In 2021, the retail sales of domestic brands in China cosmetics market was 447 billion yuan, while the retail sales of international brands was 500 billion yuan.

In the more specific C-end skin care market, in the past few years, the bioactive components on the fermentation platform such as hyaluronic acid, γ-aminobutyric acid and ergothionine of Huaxi Bio, ergothionine, peptide, alcohol A of Polaiya, and plant active components of Betanie with Yunnan characteristics have made consumers aware of the advanced technology of domestic cosmetics.

Domestic enterprises headed by Huaxi Bio, Betani and Polaiya are also breaking through the monopoly of foreign giants, especially in the field of functional skin care. According to the data of Jost Sullivan in 2021, the concentration of head enterprises in the market structure of functional skin care products in China reached 67.5%. Among them, Huaxi Bio-market accounted for 11.6%; The market share of the two major beauty groups from Japan and France is 10.06% and 12.4% respectively.

Although the growth of cosmetics market in China is slowing down, the scale of cosmetics market in China still ranks second in the world, and its growth rate is ahead of the world, which provides an opportunity for China beauty enterprises to "overtake in corners".

According to Jost Sullivan’s data, the compound annual growth rate of cosmetics market in China is 12.0% from 2015 to 2021, while the compound annual growth rate of global cosmetics market is only 2.2% in the same period. According to the research, the cosmetic market in China will reach 1.48 trillion yuan in 2026.

Pan Jie believes that for domestic beauty companies, the next opportunity is still in functional skin care and high-end beauty track. According to Jost Sullivan, from 2022 to 2027, the compound annual growth rate of functional skin care products market in China may be as high as 38.8%. "Most of the international brands that supply the domestic market are produced in China. Domestic beauty companies, especially those that come from raw materials, have greater advantages in the production, efficiency and cost of core components. Research and development of this piece must adhere to long-term. " Pan Jie said.

According to the analysis of Dongxing Securities, China has been in the international leading position in the fields of synthetic biological preparation of recombinant collagen, rare ginseng and saponin. Domestic brands began mass production of recombinant collagen skin care products in 2009 before international brands. It has a strong leading edge in the research and development, production and application of recombinant collagen.

Judging from the concrete results of the enterprise, Huaxi Bio entered the synthetic bio-track in 2018 on the basis of absolute leadership of hyaluronic acid. As of June 30th, Huaxi Bio, which has 121 R&D projects on raw materials and synthetic biology, has achieved rapid iteration of synthetic biological production strains in the first half of the year, and the trial production of recombinant collagen, lipopeptide, enzymatic sialic acid and other products has been completed, and more than 10 products have entered the pilot stage. In the first half of the year, Huaxi Bio listed BioyouthTM-EGTPure ultra-pure ergothionine and HybloomTM micro-truth, which greatly improved the production efficiency.

Huaxi Bio revealed that in the second half of this year, the company’s sterile HA (hyaluronic acid) production line is expected to be officially put into use, further consolidating its leading position in the top-end market of hyaluronic acid. At the same time, Hainan Huaxi Biotechnology Industrial Park (Phase I) will also be officially opened, which will help promote the layout of Huaxi Bio in medical devices, regenerative medicine and international business.

China’s domestic beauty cosmetics have obviously begun to tear off the parity label, and started a war about "leading the future" with international beauty cosmetics.