标签归档:西安品茶上课

The General Administration of Market Supervision imposed administrative penalties on unfair price behaviors of five community group buying enterprises.

  CCTV News:Some sell goods below the purchase cost through huge subsidies, "dumping at low prices"; Some mark false original prices and discounts when selling goods, and lie about price reduction to trick consumers into buying. To this end, the General Administration of Market Supervision imposed administrative penalties on unfair price behaviors of five community group-buying enterprises, including Orange Heart Optimization, Buy More Vegetables, Meituan Optimization, Shihui Group and Food Enjoyment Club, and five enterprises were fined, with a total fine of 6.5 million yuan. In this regard, on the morning of March 3, the General Administration of Market Supervision made an administrative penalty on the unfair price behavior of five community group buying enterprises.

  Question 1: Recently, the General Administration of Market Supervision imposed administrative penalties on five community group buying enterprises according to law. What are the main considerations?

  In recent years, the status of Internet economy in China’s national economy and society has been significantly improved, and it has become an important engine to promote economic development and an important starting point to improve people’s livelihood. It has played a positive role in coping with the impact of epidemic situation, improving shopping experience and improving supply chain structure. However, with the large-scale entry of major Internet platform enterprises into the community group buying market, problems such as irregular order and illegal operation have become increasingly apparent, which has aroused great concern from all walks of life.

  First, improper means are used to squeeze the offline community economic market, which is easy to cause disorder and affect social stability. Internet platform enterprises use the advantages of capital and traffic to enter "community group buying" and compete for the market at a price lower than the cost, which will have an impact on offline community economic models such as small vendors and community convenience stores and bring obvious negative effects. Second, large Internet platform enterprises have an unfair competition tendency of "burning money to grab the market and raising prices after monopoly", which is easy to damage consumers’ rights and interests. In the short term, consumers can really get short-term benefits at a lower price when the relevant enterprises implement the "subsidy" strategy in the early stage of competition. However, after occupying the market, related enterprises are likely to raise prices substantially to obtain high monopoly profits, seriously damaging the interests of consumers. Third, unfair price behavior disrupts the market price order. Community group buying platforms generally have problems such as huge subsidies, selling goods below the cost price, and some community group buying platforms use price fraud to deceive consumers. The above acts seriously infringe upon the legitimate interests of other operators and consumers, damage the market environment of fair competition and undermine the normal market price order.

  The products and services provided by community group buying are mainly "rice bags" and "vegetable baskets". The rising prices of these basic livelihood commodities are likely to lead to economic and social turmoil. The Central Economic Work Conference made it clear that the disorderly expansion of capital should be prevented. The General Administration of Market Supervision resolutely implemented the deployment of the Central Economic Work Conference, took effective measures to strengthen the supervision of the community group buying market, responded to social concerns in a timely manner, and standardized corporate behavior. Monitor the price behavior of community group buying enterprises and conduct investigations according to law. It has been found that there are unfair price behaviors such as low-price dumping and price fraud in community group buying enterprises such as Orange Heart Youxuan (Beijing) Technology Development Co., Ltd., Shanghai Yucan Information Technology Co., Ltd., Shenzhen Meituan Youxuan Technology Co., Ltd., Beijing Shihui Technology Co., Ltd. and Wuhan Qiwei Delicious Technology Co., Ltd.

  Question 2: Please brief us on the basic situation of these five cases?

  The companies punished this time are: Orange Heart Optimization (Beijing) Technology Development Co., Ltd. (Orange Heart Optimization), Shanghai Yucan Information Technology Co., Ltd. (Buy more food), Shenzhen Meituan Optimization Technology Co., Ltd. (Meituan Optimization), Beijing Shihui Technology Co., Ltd. (Shihui Group) and Wuhan Seven Kinds of Delicious Technology Co., Ltd. (Food Enjoyment). The above five enterprises occupy a large share in the community group buying market, and the basic situation of the case is as follows.

  First, through huge subsidies, there is a "low-price dumping" behavior of selling goods below the purchase cost. In order to seize the market, four community group buying enterprises, such as Orange Heart Youxuan (Beijing) Technology Development Co., Ltd., Shanghai Yucan Information Technology Co., Ltd., Shenzhen Meituan Youxuan Technology Co., Ltd. and Beijing Shihui Technology Co., Ltd., took advantage of the capital and adopted subsidies in the form of direct drop and coupons, resulting in the sales price of a large number of goods being lower than the purchase cost. If the costs of operation, warehousing and logistics are included, the actual sales revenue is much lower than the cost of goods, which disrupts the normal production and operation order and damages the legitimate rights and interests of other operators. The above acts violate the relevant provisions of Article 14 of the Price Law of People’s Republic of China (PRC), and constitute dumping at a low price.

  The second is to use price fraud to trick consumers into trading with them. Five companies, including Orange Heart Optimization (Beijing) Technology Development Co., Ltd., Shanghai Yucan Information Technology Co., Ltd., Shenzhen Meituan Optimization Technology Co., Ltd., Beijing Shihui Technology Co., Ltd. and Wuhan Qiwei Delicious Technology Co., Ltd., used false original prices, discounts, and lied about price reduction to trick consumers into buying goods; There are price violations such as not clearly indicating the meaning of the price comparison line. The above-mentioned behaviors belong to the behaviors mentioned in Article 7 of the Provisions on Prohibiting Price Fraud and Article 21 of the Interim Provisions on Regulating Promotion Behavior, which violates the relevant provisions of Article 14 of the Price Law of People’s Republic of China (PRC) and constitutes price fraud.

  Judging from the investigation, the illegal facts in five cases are very clear. During the investigation, we extracted the commodity pages, relevant financial data and service agreements related to price behavior according to law, carefully combed and analyzed the relevant materials, and repeatedly accounted for the amount of subsidies. At the same time, we also solicited the opinions of relevant parties according to the specific circumstances of the case. The survey shows that the facts of unfair price behaviors of five enterprises are clear and the evidence is conclusive. The General Administration of Market Supervision decided to impose a total fine of 6.5 million yuan on five enterprises, including Orange Heart Optimization (Beijing) Technology Development Co., Ltd., Shanghai Yucan Information Technology Co., Ltd., Shenzhen Meituan Optimization Technology Co., Ltd., Beijing Shihui Technology Co., Ltd. and Wuhan Qiwei Delicious Technology Co., Ltd., for low-price dumping and price fraud.

  Question 3: We noticed that the above-mentioned enterprises were fined. What factors were mainly considered?

  When the General Administration of Market Supervision made the decision on administrative punishment, it mainly considered the following aspects. First, illegal activities have a greater impact on the normal market competition order. The above-mentioned enterprises sell goods below cost, with a wide range of subsidies, frequent subsidies and large subsidies, and their business volume has exploded, which has a great impact on the normal business activities of farmers’ markets, bazaars and small traders. Second, the social harmful consequences of illegal acts are more serious. The above-mentioned enterprises have great influence in the industry, with a huge number of users and huge market influence. The impact of their illegal activities is rapidly amplified by the scale effect and network effect of the Internet, with wide coverage and serious harmful consequences. Third, the circumstances of the illegal act are relatively bad. After the administrative guidance meeting of the General Administration of Market Supervision to standardize the order of community group buying, although the amount of subsidies for the above-mentioned enterprises has been reduced, it has not been comprehensively rectified. Therefore, the General Administration of Market Supervision decided to impose a fine within the scope prescribed by law in the hope of investigating a number of cases, standardizing an industry and purifying a field.

  Question 4: What other work has the General Administration of Market Supervision done to strengthen the supervision of community group buying, and what are the specific considerations for the next step?

  On December 22, 2020, the General Administration of Market Supervision and the Ministry of Commerce organized an administrative guidance meeting to regulate the order of community group buying. The meeting affirmed the positive significance of the economic development of the Internet platform, and seriously pointed out the outstanding problems such as low-price dumping and price fraud in community group buying. It is emphasized that Internet platform enterprises should strictly regulate the business behavior of community group buying, and strictly abide by the prohibition of low-price dumping and price fraud; Do not engage in acts of unfair competition such as commercial confusion, false propaganda and commercial slander; Do not use the advantages of data to "kill" and harm the legitimate rights and interests of consumers; Do not use technical means to damage the order of competition and hinder the normal operation of other market players.

  In the middle and late December of 2020, the General Administration of Market Supervision directly investigated five community group buying enterprises. On March 3, 2021, the General Administration of Market Supervision publicly fined the above-mentioned community group-buying enterprises for unfair price behaviors such as low-price dumping and price fraud, which effectively shocked the illegal enterprises and effectively promoted their rectification.

  In the next step, the General Administration of Market Supervision will actively respond to social concerns, strengthen investigation and study, judge and grasp the market dynamics of community group buying, innovate supervision methods, strengthen law enforcement and case handling, standardize the market order of community group buying according to law, effectively safeguard the legitimate interests of other operators and the legitimate rights and interests of the people, and create a fair and orderly market environment.

Professional counterfeiter Wang Hai: This year, we will not rule out playing online red and playing Wechat business.

  When Wang Hai, a tall man, appeared in front of Chengdu Business Daily reporters, he would not attract much attention. He didn’t wear his trademark sunglasses, the personal logo that has been with him in his anti-counterfeiting career for the past 21 years. But when it comes to taking pictures, the black sunglasses appear on his face in a blink of an eye.

  The man who used to wear the hat of "fake hero" is now 43 years old. With the promulgation of the new Consumer Protection Law and the improvement of a series of relevant laws and regulations, it is easier for consumers to protect their rights. Today’s Wang Hai seems to be inferior to the "fake idol" who has been shouting and fighting all the time. With only 100,000 fans in Weibo, he is not even "online celebrity", although his personal introduction is still "the first person to fight counterfeiting".

  However, with the emergence of more and more professional counterfeiters, consumer rights protection has entered a normalization, and Wang Hai is only one of many professional counterfeiters.

  When online shopping has become an important way of consumption, professional counterfeiters have begun to specialize in e-commerce. Liu Yanqing sued more than 30 cases in half a month, all of which were related to online shopping. He said that after he picked out the thorns, the operators would definitely improve, which was a thunder for future consumers.

  Professional counterfeiters have gone through 21 years from barbaric growth to rational rights protection. Nowadays, they prefer to be called builders. "Promote the improvement of relevant laws and claim compensation within the legal bottom line."

  Wang hai

  "My personal pursuit is to be a builder"

  "This year, I don’t rule out playing net red and playing Wechat business."

  Wang Hai, who owns four business investigation companies, currently has more than 30 employees, mostly lawyers and investigation managers. Last year, more than 500 cases were handled, with an amount of more than 10 million. The company is mainly engaged in three kinds of businesses to help consumers defend their rights and fight counterfeiting; Knowing and buying fakes; Employed by enterprises, counterfeiting for enterprises. The third is the focus of his business.

  Compared with before, Wang Hai’s exposure has decreased, but his cooperation with government departments has increased, more than 400 times a year. He has become more gentle, not always "pinching". In his own words, it is called "rational blood".

  "My personal pursuit is to be a builder. Solve the problem constructively. " What Wang Hai hasn’t changed is the clarity of thinking and the endless desire to express. He said that he expected to promote consumers’ awareness of rights protection and the integrity of China people, so as to advance the law.

  Nowadays, compared with the endless stream of "online celebrity", Wang Hai is not a name with internet popularity anytime and anywhere. He sent a Weibo, and there were often only a few or dozens of comments and reposts. "There is no deliberate management, and I don’t want to be too conspicuous. Being online celebrity is not the goal."

  Wang Hai is dismissive of today’s "online celebrity economy". He mentioned that many online celebrity stores sell all kinds of cosmetics and clothing, but many of them are refurbished by stalls, and there are quite a few inferior products. "This year, we will not rule out playing online red and playing Wechat business."

  What Wang Hai is pondering now is how to promote the establishment of the Whistleblower Act (whistleblower sharing fines) in China. He said that he had previously reported Nike, and the maximum bonus given by the government department was 100,000 yuan. And if the Whistleblower Act can be established, 30% to 50% of the fines imposed on enterprises will be distributed to whistleblowers, which will give every insider, even corporate executives, the incentive to become a voluntary supervisor.

  Another goal of Wang Hai is to promote consumer organizations that can play games. He gave this organization, which is still spinning in his mind, a grounded name "Children’s Mothers Association". Wang Hai said that the "Children’s Mothers Association" can set up a laboratory to test all kinds of goods at any time; Detectives can be sent to investigate the production of each enterprise and test reports can be issued. The price violence of foreign milk powder will not happen, and it can also fight against the format contract with overlord clause. "If the child’s mother is associated with 1 million people, pricing consumers can participate."

  Liu Yanqing

  From shopping malls to online shopping.

  You can easily take screenshots to collect evidence without leaving home.

  Liu Yanqing, who has 15 years of experience in counterfeiting, is a native of Beijing. His office is hidden in a two-bedroom apartment in an old residential area near the Apple Orchard in Beijing. His company has only five or six employees at present. The main business, of course, is counterfeiting. Last year, after deducting employee salaries and various costs, Liu Yanqing’s net income from counterfeiting was around 800,000.

  "85% of my cases now are e-commerce counterfeiting." Liu Yanqing, who once beat more than 50 large shopping malls in Beijing at least once, is now dying with e-commerce companies more often. The first e-commerce anti-counterfeiting took place in 2013. He bought cosmetics of a well-known brand for 4,000 yuan online and sent them to the headquarters of the brand in China for testing, and came to the conclusion that the outer packaging did not match the genuine product. Finally, under the mediation of the court, after six months, he got 4000 yuan compensation.

  Study various judicial interpretations

  According to Liu Yanqing’s cost performance ratio, the first experience of "online counterfeiting" was not a "good business" during his counterfeiting career. But this stubborn Beijing man feels that the other party’s attitude of downplaying only "regulatory mistakes" has hurt himself. He began to switch from shopping malls to online shopping.

  In the past more than half a month, Liu Yanqing has claimed more than 30 cases from various e-commerce websites. Liu Yanqing has her own understanding of the reason why she moved from a physical store to an e-commerce. He said that although online shopping is more difficult than physical stores, for example, it can’t communicate directly with the supervisor, but it can only communicate by phone, and it is easy to be refused compensation. However, compared with physical stores, online shopping can crack down on fakes without leaving home, and it is easy to obtain evidence and screen shots. The evidence of screen shots is notarized and preserved, which is very convincing in evidence and the proportion of successful claims will be higher.

  Liu Yanqing, who just graduated from junior high school, studied laws including the Consumer Protection Law and various related judicial interpretations of the Supreme Court. In order to crack down on jewelry, he specially studied jewelry appraisal and was familiar with relevant industry standards. This made him practice a pair of critical eyes, and when he searched online, he knew which goods had false propaganda or other certain problems even in the description.

  On February 26th, Liu Yanqing bought a bracelet marked "Baltic amber beeswax" in JD.COM shopping mall, and the price was 1799 yuan, while the original price was 17990 yuan, equivalent to 10% discount. It took only four days for Liu Yanqing to buy the goods, file a claim, return the goods, return the payment, and get the compensation of 2500 yuan.

  Liu Yanqing took out a set of national standards for jewelry and the notice of the National Development and Reform Commission on the interpretation of the relevant provisions of the Provisions on Prohibiting Price Fraud. These two documents are the basis for his quick claim. He said that on the online shopping page of this bracelet, the place of origin is obviously the mainland, but the name is marked with the Baltic Sea, which is suspected of falsely marking the place of origin. This bracelet was put on the shelves on February 24, and the original price was marked with more than 10,000 yuan. There must be a transaction record of the original price sales, otherwise it is a virtual standard price.

  I used to watch Wang Hai fake on TV.

  Because of the revision of the Civil Procedure Law in 2014, it is stipulated that online shopping disputes can be prosecuted in the court where the goods are received, which makes Liu Yanqing’s e-commerce anti-counterfeiting cause more good news. He laughed and said that he could sue the e-commerce operators who he thought had problems all over the country in the Shijingshan court at his doorstep.

  Liu Yanqing’s e-commerce anti-counterfeiting process has been completely streamlined. He will give employees standardized training in food, clothing, jewelry and other commodities in advance, and then let employees find out the products that describe problems, and then he will screen them himself and place an order after confirming that they are correct. "A dozen are accurate."

  However, the name Liu Yanqing is not a popular name for many online shopping platforms. His Amazon account was cancelled for "violating online trading rules". Or, the operator will tell him that the goods are out of stock and let him choose to return them. "I entered the blacklist of e-commerce, but it doesn’t matter. I can also register many other accounts. There are more than a dozen."

  Liu Yanqing, who has driven a taxi, opened a canteen and sold mutton kebabs, once watched Wang Hai’s counterfeiting on TV. After stepping into the business of professional counterfeiters, I found that this industry with a little personal heroism brought him unprecedented self-confidence.

  He was once "threatened" by the store to report his extortion. But Liu Yanqing, who is a little "mixed", responded like this: "If I knock, I knock internally according to the law, and I don’t do it if I don’t do it."

  Feng zhibo

  "Almost all the claims were won last year."

  "I hope that fakes can be bought less and less."

  Feng Zhibo, a Wuhan native who started counterfeiting in 1997, now lives in Guangzhou. He has two identities, one is a professional counterfeiter and the other is a clothing operator. He said that it is precisely because he is counterfeiting and knows the cost of illegal business that he will be more cautious when doing clothing business.

  In 2013, there was a provision in the Supreme Law on several issues concerning the application of law in the trial of food and drug disputes. If there was a dispute over the quality of food and drugs, the buyer claimed the rights from the producers and sellers, and the producers and sellers made a defense on the grounds that the buyer knew that there were quality problems in the food and drugs but still bought them, the people’s court would not support it. This means that even if you buy a fake knowing it, it will not affect the claim.

  Last year, Feng Zhibo focused on food counterfeiting. For a whole year, he has been arguing with ordinary food with cod liver oil, suing for compensation, and probably got millions of compensation. "Professionals buy problematic goods, so less will be left in the hands of consumers. From this perspective, it is good for the market. I hope that fakes can be bought less and less."

  Last year, Feng Zhibo, who likes to be more serious, won almost all the claims. The only case that lost in the first instance was changed in the second instance, and Feng Zhibo, who got the verdict, was somewhat gratified, which meant his 100% winning rate. He believes that this is a more perfect law to protect his legitimate rights and interests.

  Say/method

  A professional counterfeiter in the eyes of a lawyer;

  Counterfeiting is conducive to market regulation.

  Qiu Baochang, head of the lawyers’ group of China Consumers Association, told Chengdu Business Daily that personally, professional counterfeiters should not kidnap them with morality as long as they have not violated the law. The existence of professional counterfeiters is beneficial to market purification, to the interests of consumers, to the protection of legitimate enterprises and to market regulation.

Destined not to be cheap! Xiaomi Auto Confirmed: High-end configuration has everything.

Xiaomi’s press conference is never boring, thanks to Lei Jun’s interesting speech.

I thought that Xiaomi’s trip was to share the technical details about Xiaomi’s car. Lei Jun, who first suppressed and then promoted, always brought unexpected things. On the one hand, the popularization of new energy vehicle technology is easy to understand, and Mr. Lei has brought the "pre-release" of Xiaomi’s first model SU7 without stint.

Even if the new energy vehicle market is seriously involved, Xiaomi is under great pressure, and Lei Jun in the speech still smiles with confidence.

You can’t give too many surprises. Xiaomi’s brand is not much different from that of traditional car companies. The price that everyone wants to see most is naturally absent, and a press conference can’t be finished.

Even if there is no price, the content of Xiaomi Automobile Technology Conference is worth taking out and talking about.

When the super motor arrived, the latecomers also had great ambitions.

In order to make it easier for us to understand the system engineering of electric vehicles, Lei Jun divided the technology of Xiaomi Automobile into five parts.

The core technology of the fuel vehicle era is the engine, and when it comes to new energy vehicles, it is the motor. Xiaomi’s two brand-new super motors made their debut, namely V6 and V6s, both of which can reach the maximum speed of 21,000 rpm. The reason why it is called V6, Lei Jun thinks it can be compared with V6 engine in the fuel car era.

It is not unusual for a motor with 21,000 rpm to be put into use today. The high-performance motor carried by Krypton 001 FR can "overclock" the maximum speed to 24,000 rpm. Lei Jun was puzzled by "being cut off" and admitted that this was the direction of the industry, but he still found the answer of "far ahead".

Higher peak power and greater torque are the "kings".

Lei Jun said that Xiaomi Automobile has a more powerful "V8s" super motor in the pre-research, and its maximum speed reaches 27,200 rpm. A single motor module can provide power comparable to the V8 engine, with a peak torque of 635 Nm and an efficiency of 98.11%.

This "horrible" motor will land in 2025, but Xiaomi has bigger ambitions.

"Cake painting" is a common phenomenon in the automobile industry. The release of a car is divided into several steps, and there is also a certain period from finalization to delivery. Lei Jun believes that pre-research is an important measure of technical reserve and has to be done. In addition to the V8-comparable motor, Xiaomi also has a super motor based on carbon fiber laser winding technology. The speed of laboratory test has exceeded 35,000 rpm, but it will take some time for mass production to land.

As a latecomer, Xiaomi Automobile has spared no effort in technical reserve, improved motor technology through self-research, and its book data is ahead of its peers, which is the most intuitive performance that consumers can feel. We don’t know the actual performance, and the means of Xiaomi roll parameters are well known in the field of smart phones.

At least, Xiaomi has won Tesla and Porsche from the perspective of parameters.

Self-developed battery in place, durable and safe.

Power battery is the cornerstone of electric vehicle, and it is also one of the core components.

Xiaomi can’t research batteries by himself, but the battery pack has the ability to research independently. The power battery on Xiaomi’s first model is the result of two years’ cooperation with the world’s leading battery suppliers. Of course, it also supports the mainstream 800V high-voltage platform, and the highest peak voltage reaches 871V V. Lei Jun smiled and said that this should be called "quasi-900V".

He also used this to ridicule a wave of "industry status quo". He revealed that as long as it is 500V and 600V, it can be called "800V" on the table. In contrast, he wants to make products honestly.

CTB integration technology is a highlight of Xiaomi’s self-developed battery pack. This design can integrate the battery pack with the automobile chassis, on the one hand, improve the strength of the whole vehicle structure, on the other hand, reduce the thickness of the bottom plate and leave space for the cockpit.

Improving the battery volume utilization rate and greatly reducing the number of wire harnesses have significant advantages for the battery life and safety of Xiaomi automobile. Lei Jun revealed that the battery capacity of Xiaomi’s first car is as high as 101kWh, and the cruising range can reach 800 kilometers, which has both long battery life and fast charging.

Thanks to the advantages of platformization, Xiaomi’s self-developed battery pack can theoretically achieve a capacity of 150kWh and its battery life can be increased to 1260 km. However, the biggest problem with ultra-large capacity batteries is the cost and difficulty in mass production. Lei Jun also admitted that the cost price of such a battery should be at least 100,000.

Of course, the battery pack also has other results brought by Xiaomi’s self-research. The battery cell inversion technology is the first in the industry. After the battery cell is hit, it can quickly release energy to the ground, minimizing the negative impact of thermal runaway. At the same time, Xiaomi also added 165 pieces of aerogel insulation materials to the battery pack, and with a series of safety measures, the safety factor of Xiaomi battery pack was several times higher than the industry standard.

As a newcomer to the car track, Xiaomi’s definition of the first car is advanced enough. Starting from the 800V platform, CTB integrated battery pack technology is the mainstream development direction of electric vehicles in the future. Considering the discount of winter battery life, Xiaomi also came up with his own solution.

High-efficiency dual-mode heat pump technology is an improvement of Xiaomi’s heat pump. In the bad weather below zero, it can take into account the heating of the battery and the cockpit at the same time, so as to keep the battery in the best working condition at all times, thus alleviating the trouble of battery life discount.

Late entry has the advantage of late entry, the most obvious of which is "less detours". The new forces who joined the ranks of car-making before have found out the way for these latecomers, and they have reduced the cost and time wasted in many exploration processes. Xiaomi Auto has proved itself with various advanced technologies. Even if it is a new player, its technical content is no less than that of its peers, and it also has mature solutions.

It is obviously the right choice to dispel consumers’ doubts about Xiaomi Automobile from the technical force.

Super die casting, the future of the automobile industry.

Xiaomi is one of the few Internet companies that build cars by self-built production lines, and will have its own factory to produce battery packs in the later period.

Therefore, Lei Jun specially spent some time to introduce the breakthrough of Xiaomi Automobile in production line technology.

Die-casting technology is the representative of the industrial level of car-making enterprises. Lei Jun said that at present, the die-casting machine of Tesla American factory has a clamping force of 9000 tons. Xiaomi’s super-large die-casting equipment cluster, the locking force is one level ahead of Tesla, reaching 9100 tons.

Nine processes, 60 equipments, 433 process parameters, 840 square meters of floor space and 1,050 tons of total weight are the most intuitive parameters of Xiaomi Super Die-casting Equipment Cluster. This is more indicators that Xiaomi can come up with besides the clamping force, which seems to ridicule a wave of colleagues who only roll the clamping force.

Greater clamping force means that Xiaomi can manufacture die-casting structural parts with higher structural strength and more precision, and can also integrate more parts through integral die-casting in exchange for higher strength and lower production cost. However, the maintainable space after high-speed collision is still a big problem faced by integrated die casting. Xiaomi automobile, which is determined to redefine the future automobile industry, believes that it also has its own set of solutions.

After all, electric vehicles are highly dependent on integration. The higher the integration, the more space they give users, and more places can be reserved for high configuration.

What is the finishing touch to the safety of Xiaomi automobile should be Xiaomi Titan alloy. Lei Jun introduced that this is Xiaomi’s ability to find the best formula from 10.16 million schemes with the help of AI, and called it Titan alloy. With Xiaomi’s advanced production line, it can be said that the structural safety of Xiaomi automobile is no longer in doubt.

All this is also the result of Xiaomi’s painstaking efforts.

Intelligent+intelligent driving, laying the "moat" of Xiaomi automobile

Mobile phone manufacturers are best at interaction and intelligence, and Xiaomi has a natural advantage in this field.

We got the answer from the existing smart cockpit solutions in the market. They have more experience in the field of smart cars than traditional car companies, know how to build an efficient and practical interactive system, and use their own intelligence and ecology to open up a track different from traditional car companies.

Whether it is intelligent cockpit or intelligent driving, Xiaomi chooses full-stack self-research and uses intelligent algorithms to create the "hardest spear" for Xiaomi car. For the field of intelligent driving, Xiaomi has launched "Zoom BEV", "Super-resolution Occupancy Network" and "Road Large Model". There is only one result of the combination of the three-very cow.

"Zoom BEV" enables vehicles to have the same ability as human eyes, adjust the focal length for different scenes, and can "see accurately" on narrow roads and "see far" on high-speed roads. Lei Jun made a big show at the press conference. Xiaomi SU7 can accurately park in a very narrow mechanical parking space, and its technology is comparable to that of an old driver.

"Super-resolution occupation network" and "road large model" are technologies to enhance the cognitive ability of the system, which enable Xiaomi to judge the small bullying obstacles on the road more accurately, and carry out AI correction on some parts that are wrongly identified to enhance the vehicle’s cognitive ability.

At the press conference, Lei Jun also showed everyone the intelligent driving strength of Xiaomi Automobile.

Lei Jun said that the mechanical quality of domestic cars has reached a high level. Armed with intelligence in every corner of the car, relying on software to define the chassis and enhancing the car’s ability through OTA are the outstanding points of domestic smart cars. Some peers, Xiaomi is doing better, and what peers don’t have, Xiaomi can take it out.

The intelligent cockpit is the home of Xiaomi. Lei Jun said at the press conference that Xiaomi SU7 will be equipped with a "Pad" class car screen with an amazing resolution of 3K, and it has achieved "leading generation" in the degree of freedom of touch, hand and car linkage and animation display.

Then, the industry’s first "120Hz", will it happen on Xiaomi car?

Xiaomi’s mobile phone gives the on-board 澎湃 OS a higher upper limit. On the one hand, it allows the car to directly call the App on the mobile phone. With the silky split-screen design, the flexible experience is a "dimensionality reduction blow" to traditional car companies. Thanks to the 8295 chip, Xiaomi can drive more display screens, including connected tablet computers.

Of course, Apple users can also have a good experience.

By the way, Xiaomi has also developed a special interface standard for cars, which allows vehicles to connect to a large screen and even add a row of physical buttons. With the gradual improvement of Xiaomi CarIoT, I believe that Xiaomi Automobile can become more flexible and practical by relying on this set of interface standards.

Here, the first half of Xiaomi Auto Technology Conference is over.

Xiaomi SU7 "pre-released", to be a "future classic"

"The classic image in the history of automobile manufacturing is still a car", which is Lei Jun’s consideration of Xiaomi’s first car.

Lei Jun always likes to give us small surprises. When warming up, he said, "Only technology is released, but no products." As a result, the second half of Xiaomi’s auto technology conference was the world premiere of Xiaomi’s first car SU7.

Careful people may find some "eggs". Two Xiaomi SU7s who came to the scene did not have an operator in the driver’s seat, but went on stage by themselves, which was quite interesting for the intellectual S7 to appear on the stage, and also made a wave of advertisements for the intelligent assisted driving of Xiaomi Automobile.

At the beginning of Xiaomi SU7 exposure, the capable and avant-garde design attracted many people. The lines of Porsche Taycan (parameter picture) are not in line with the mainstream design language, which may not look good at first glance, but Lei Jun hopes to have a design that can stand the test of time and stimulate people’s driving desire.

To this end, the design lineup of Xiaomi SU7 is extremely luxurious, and many of the design teams are former BMW chief designers.

The semi-hidden door handle with full practicality is less "ceremonial" and more "light" for opening the door. Even so, the drag coefficient of Xiaomi SU7 is controlled at 0.195cd, which is the top level in the automobile industry. Lei Jun’s statement is also very simple, not because the doorknob is frozen in winter, but because the hidden doorknob is often put away, so it is not easy to clean it at ordinary times.

Chris bangle, one of the top ten most famous car designers in the world, believes that Xiaomi SU7 is not over-designed.

If the design of this car can be regarded as a representative for more than ten years or even decades, it will become a classic in the future. Just a design is enough for Xiaomi to spend more space to introduce.

But good-looking is only the "first impression" of Xiaomi SU7, and good-looking design is not enough to support the three-dimensional sense of the product. Lei Jun has repeatedly stressed that SU7′ s products are very powerful, not 99,900 yuan and 149,900 yuan.

At the scene, Lei Jun announced two versions of SU7, but mainly the "Max" version, equipped with dual motors, with a maximum output of 673 horsepower and an acceleration of 2.78 seconds. The cruising range is 800 kilometers, and it has dual Orin chips and customized lidar. At the same time, SU7 also has the largest front reserve box capacity at present, with a full 105 liters, which is enough for fishing enthusiasts to "take off in situ".

Moreover, Xiaomi has made its multi-device ecological moat more extreme. SU7 can not only be linked with Xiaomi’s mobile phone, but also establish contact with more IoT devices through Mijia Ecology.

The price of the standard version may have a good price, but it is far from the configuration of the Max version. I wonder if a compromise version will be launched in the future. The Max version of the product is very powerful, and the actual price may not be low. This will have to wait for the first half of next year, and Lei Jun will answer it for you again.

Lei Jun’s "last step" has no retreat.

"This is the last time in my life to start a business. Xiaomi Auto has taken this step and can’t go back."

It has been 1003 days since Xiaomi officially announced the construction of the car. Lei Jun didn’t have many exciting stories at the end of the press conference, and he didn’t have the firepower to mark friends. He just said that Xiaomi had redoubled his investment to do a good job in the automobile business. Obviously, SU7 is a beautiful start for Xiaomi’s automobile business and a perfect turn for Xiaomi.

Without a solid reputation and profound automobile manufacturing background, it is more difficult for internet companies to step out of the comfort zone and enter the automobile manufacturing track than ordinary car companies. The new forces that challenged the traditional automobile industry have also experienced such challenges, so it is not difficult to understand why Xiaomi should pay tribute to these "pioneers".

However, the Internet brand represented by Xiaomi has the colors needed by smart cars. Electrification, intelligence, deep integration between cars and smart phones, efficient interaction between intelligent cockpit systems, and advanced intelligent assisted driving systems ….. all these have more desirable experiences in Internet companies.

These characteristics are not available to traditional car companies, and it is even more difficult to catch up in the short term.

The technical conference of Xiaomi Automobile was very long. During the whole three hours, Lei Jun brought us a lot of dry goods about Xiaomi Automobile. The core of the technical conference was to show the strength of Xiaomi Automobile to the outside world and meet the expectations of potential customers. After 15 to 20 years of hard work, Xiaomi has become the top five automobile manufacturers in the world. In this increasingly prominent automobile market, Xiaomi has its own self-confidence and pursuit.

By the way, Lei Jun also became a "lecturer" on new energy vehicles, popularizing a wave of parts and technical principles of electric vehicles. The popularization of knowledge may also be integrated into the service chain of Xiaomi Automobile.

In Lei Jun’s view, the future car should be a beautiful, easy-to-drive, comfortable and safe "mobile smart space". Can Xiaomi car, which started the revolution, be the protagonist of the "Smart Car 4.0" era?

In the last few days of 2023, Xiaomi made people remember with the biggest stride in its historical process. SU7′ s next appearance should be at a major international auto show next year. We are still looking forward to the final price of SU7. After all, in the field of mobile phones, the stacking and pricing of Xiaomi has always been very conscientious.

Lei Jun’s "Dream Car" has arrived, so is SU7 the "Dream Car" beyond Porsche and Tesla in the mind of rice noodles?

WU GANG shows the textbook-level acting "Secretary Dakang" expression pack hot network.

  "WU GANG’s acting is so good, why is it not red?" The audience who once asked questions on the Internet should be very pleased now: WU GANG became an expression pack overnight with the role of "Secretary Dakang" in the anti-corruption drama in the name of people. When interviewed by reporter WeChat yesterday, the strength faction mentioned that the enthusiasm of netizens was both surprised and happy: "Nowadays, netizens are really amazing, especially thanks to netizens."

  "Secretary Dakang" teaches you to act.

  After "in the name of people" became popular, a group of officials in Handong Province became the favorite "Handong Boys" of the audience, and the most popular among the "Handong Boys" belonged to Dakang Li, secretary of the Jingzhou Municipal Party Committee played by WU GANG. At first, he was guessed as a bad guy by some viewers. After ten episodes, everyone found that he had a wife’s pit inside, subordinates’ secrets outside, debts left by his predecessor, and colleagues’ stepping on him. He was also devoted to the GDP of Jingzhou, which was simply a tragic "back-pot man" and made everyone feel bad. The audience was also divided into two groups: "Secretary Dakang" and "Secretary Yuliang", and they started a fan war in a serious way, turning Secretary Dakang and his expression pack into a hot search — — Who would have thought that anti-corruption drama had such a way of looking after it?

  In fact, Dakang Li didn’t play an important role in the original work. Most of the credit for the popularity of "Secretary Dakang" lies in WU GANG’s interpretation and play. WU GANG said frankly: "It’s also quite uneasy to take on this play, playing a party secretary. We have never seen this person. I will search Baidu for many videos of leaders at all levels. If people’s gestures may help me, I will keep them in mind and may be useful in filming. " He grasped the details to shape the characters. "I hope the audience will say that I know this person, just like the people next door to our house, and he has a sense of closeness." First of all, I think this character has to be human. He has worldly desires, so he has to eat. When he is hungry, he has to poke wildly. When he is in a hurry, he also swears. In fact, people are like this. "

  The most important point is to recite the lines. "The biggest secret is to read the script well. When the script is very familiar, you will know what the other party is and what you want to do. I must be familiar with this level, so that when you say your lines, it is vivid and subconscious. " Remember the undercover documentary of Hengdian written by screenwriter Song Fangjin not long ago? Young actors, learn.

  Thanks to netizens for making emoticons.

  Lu Qiaoshan in Latent and Lu Zilin &hellip in White Deer Plain; … Like every role in the past, WU GANG did his part as an actor, but the popularity of "Secretary Dakang" was beyond his expectation. "I never thought of this character, and this Dakang Li could become online celebrity." He responded to the concerns of netizens one by one. "In fact, they are not right, it should be three eyelids! My parents gave it to me. This can’t be changed. Everyone says this hand looks good, but I didn’t find it. Later, they took screenshots and saw, hey, I think it’s not bad, thanks to my parents. "

  He thanked the netizens for their emoticons. "Nowadays, netizens are really amazing, and their tastes are extremely high. I’m especially grateful to these netizens. They really made great efforts to cut this photo frame by frame and put all the expressions of Dakang Li together on the Internet. Everyone enjoys this character together, and I think this is the greatest compliment to a person. In fact, I think everyone likes him because of his openness, persistence and simplicity. " Reporter Wang Huichun

The safe operation of NOA, a technology truck, exceeds 50 million kilometers, and the intelligent driving of trucks has entered the stage of large-scale commercialization.

On August 29th, 2023, Macheng Technology held the second Macheng Technology Day with the theme of "Run the truck NOA", and shared the innovative practice that Macheng truck NOA (navigation-assisted driving) took the lead in breaking through 50 million kilometers and operating safely without accidents, deeply interpreted the new generation core technology of Macheng truck NOA, and cooperated with Shentong Express and Shentong Express on the spot. Intelligent driving of trucks has entered the stage of large-scale commercialization.

Ma Zheren, founder and CEO of Won Che Technology, said, "Won Che truck NOA has been operating safely for more than 50 million kilometers with zero accidents. Since the end of 2021, Hunche Technology and its OEM partners have successfully mass-produced smart heavy trucks, and Hunche truck NOA has successfully covered the national high-speed trunk lines. Its value of safety, labor saving, labor saving and fuel saving has been widely recognized by head logistics customers, and it has realized the large-scale commercial operation of smart heavy trucks. This is the common achievement of the close cooperation of the truck autonomous driving industry, and has formed a leading position in the world. Through the platform of Suiche Science and Technology Day, we share and discuss the technological innovation and application practice of truck autonomous driving with industrial partners to jointly promote the accelerated development of the industry. "

Ma Zheren, founder and CEO of Yuche Technology

Wei Bingwu, director of Shanghai SME Development Service Center, was invited to attend the meeting. He said that Hunche Technology is one of the key unicorn enterprises in Shanghai, and congratulated Hunche on his achievements in autonomous driving technology and products. The city service center will rely on the "Shanghai Enterprise Service Cloud" as the platform carrier, actively link resources, further do a good job in unicorn cultivation, and empower enterprises in the critical period of growth.

 

NOA, a winning truck, travels safely over 50 million kilometers, and the commercial value of autonomous driving has been verified on a large scale.

Mache Technology has cooperated with more than 100 shippers and carrier fleets to carry out normalized intelligent heavy truck operation services, with a commercial operation mileage of over 50 million kilometers, covering more than 340 trunk high-speed operation lines in seven core economic zones across the country, with a cumulative shipment of nearly 50,000 times, all of which were completed by a single driver. In the normal commercial operation of intelligent driving heavy trucks for more than 600 days, the automatic driving mileage accounts for more than 90%, which continuously creates significant value for logistics customers in terms of safety, manpower saving, labor saving and fuel saving.

Ayushun, Executive Vice President of Mache Technology

  • Security:On Science and Technology Day, Pacific Insurance and Hunche Technology jointly released the industry’s first complete annual smart driving heavy truck insurance data report, which compared the safety performance and accident data of smart driving heavy trucks and traditional heavy trucks in detail. Compared with manual driving, intelligent driving can be reduced by more than 75% in core indicators such as pre-collision warning, lane departure warning and sudden deceleration.
  • Save people:NOA, a winning truck, changes the driver from the previous pure manual driving mode to a simple and relaxed safety officer mode, which greatly reduces the work intensity and driving fatigue. Through safe and sustainable single driving, the ratio of people to vehicles has been significantly reduced in various trunk logistics subdivision scenarios such as express delivery, contract logistics, LTL and vehicle-specific lines, and the labor cost can be saved by 20%~50%.
  • Save effort:Hunche Technology and Beijing Institute of Technology’s aerospace human factors engineering team introduced aerospace human factors research into truck autonomous driving. After 134 trips of transportation tasks and nearly 120,000 kilometers of drivers’ physical fatigue and psychological fatigue index tests, the results show that compared with traditional truck drivers, the physical fatigue of intelligent truck drivers who use NOA, a well-won truck, decreases by about 35%, and the psychological fatigue decreases by about 11%. This test provides industry norms and standards for human factors research of intelligent truck driving, and fills the gap in the industry. The two sides pioneered a research method for testing the physiological and psychological fatigue indicators of smart truck drivers. The signals of physiological and psychological indicators such as EMG and ECG were collected through wearable skin and ECG modules, and a multi-modal biomathematics model of driving fatigue based on three dimensions of physical load, alertness and cognitive load was constructed.
  • Fuel saving:According to NOA commercial operation data of Hunche truck, the fuel saving performance of Hunche intelligent heavy truck is better than the customer’s fuel consumption assessment standard in the core freight flow direction of East China, South China, North China and Central China, and the average fuel saving per 100 kilometers can reach 1-3 liters, which is 3%-7% compared with excellent human drivers. Among them, 30% of the normal operation lines can achieve 7%-10% fuel consumption reduction.

NOA, a winning truck, leads the level of truck automatic driving technology. Its national expressway availability rate is 100%, and the commercial operation coverage rate of expressways has reached 70%. It also overcomes the problems of continuous bends, long downhill, continuous tunnels and lack of RTK positioning signals, and realizes safe and reliable traffic on complex roads. The original fuel-saving algorithm (FEAD) of Hunche Technology has completely surpassed the predictive cruise algorithm (PCC), and achieved lateral control, traffic flow response, global speed planning, and more accurate calculation of load and rolling resistance coefficient, which significantly improved the fuel-saving effect. Aiming at the limitation of heavy truck data transmission, NOA creatively realized the enhanced shadow mode of combining end and cloud, directly purified driving data at the vehicle end, uploaded high-quality data fragments, and formed 550,000 high-value scenes, which were simulated and trained in the cloud data lake. The version update cycle only took 14 days.

 

Three core technologies in the new stage of NOA for winning trucks

Dr. Yang Ruigang, CTO of Hunche Technology, said that starting from the 50 million km milestone, the automatic driving technology of Hunche truck will accelerate the expansion of the capability boundary, especially: better national road performance, surpassing the higher cognition and smarter decision-making of old drivers, and supporting the OEM to realize more and faster vehicle adaptation. On the Science and Technology Day, Winch Technology comprehensively interpreted the three core technologies in the new stage of NOA of Winch Truck:

  • End-to-end network with security fenceEnd-to-end network can significantly improve the performance of autonomous driving, which is a general trend in the industry. However, the traditional end-to-end network is difficult to be applied to real scenes on a large scale because of its lack of interpretability and reliability and lack of security guarantee. Qiche innovatively put forward the "end-to-end network with security fence", which decomposes the traditional end-to-end network into several differentiable sub-networks, establishes an interpretable end-to-end network, and constructs a security fence to restrain it, so as to maximize the use of the intelligence of the end-to-end network and ensure the safety of autonomous driving. At the same time, the Occupancy Grid Map-OGM is used to represent in three-dimensional space, so as to realize the effective recognition of special-shaped objects and complex scenes. In addition, in view of the challenge of heavy truck’s long sensing distance to OGM’s computing power and memory consumption, we have developed an efficient OGM technology, which adopts adaptive granularity and sparse algorithm to reduce computing power consumption by 55% and memory consumption by 70%, and provide users with higher cost performance.

Dr. Yang Ruigang, Won Che Technology

  • Won the super driver.NOA, a winning truck, has approached the outstanding drivers of human beings in behavior at present, and even surpassed the outstanding drivers in several key dimensions such as fuel consumption. In order to continuously optimize the NOA performance of Won-Che truck, and achieve a comprehensive transcendence over the old human drivers in driving behavior, Win-Che Technology began to build a Win-Che super driver by combining the massive data obtained from commercial operation and the highly intelligent LLM model. Firstly, the driving behavior and scene data are atomized and subdivided in more than 300 dimensions, such as weather, road material, lighting, road structure, traffic flow, vehicle type and load, and naturally linguistized; At the same time, combining manual labeling and automatic labeling to form positive and negative driving behavior atomic sets, LLM model is fine-tuned, and a general intelligent big model TruckGPT focusing on truck automatic driving is customized. In view of the long tail problem that is difficult to deal with in the contemporary autonomous driving technology, the general intelligence of TruckGPT is used to optimize driving behavior, to build a super driver, and to strive to surpass the old driver in terms of fuel consumption, safety and driving comfort.

 

  • Ma che zhi Jia platform
  • In terms of hardware, Manche Technology has designed a new generation of ADCU computing platform for truck intelligent driving system. The new platform provides powerful AI and CPU computing power to meet the needs of trucks for remote sensing and fuel-saving algorithms. In view of the challenge of closed-loop data caused by long-distance weak network and changeable working conditions of trucks, the new platform provides large-capacity storage capacity and data management system, and ensures the success rate of high-value data return to 99.9% through technologies such as data compression and intelligent breakpoint continuous transmission. The new ADCU has also reached the functional safety level of ASIL-B and the information safety level of ISO 21434 certification, which fully meets the harsh operation and maintenance environment of trucks.
  • On the platform software level: Penche Technology has developed the core functions of vehicle hardware management, basic functions of system software, functional safety and information safety management, following the design concepts of integrity, universality and standardization. The platform software includes software development packages such as Vehicle Abstraction (VAL), Sensor Abstraction (SAL) and automatic code generation, which greatly improves the research and development efficiency and reduces the adaptation time of NOA, a brand-new truck, to 9-12 months.
  • In the aspect of truck EEA architecture: Hunche Nebula architecture has released a new generation of functions, providing more efficient and flexible solutions for OEM and Tier-1 partners. The new generation scheme uses the communication architecture of Gigabit Ethernet, which effectively solves the bandwidth bottleneck of traditional CAN/LIN bus. At the same time, the new generation of Hunche Nebula architecture also provides IASP standardized service library to meet the needs of rapid application of new models and high-performance transformation of old models at controllable cost. The overall scheme realizes full modular software and hardware decoupling, can be split and delivered in multiple dimensions, adapts to the differentiated electronic and electrical architecture of multiple OEMs, and efficiently supports the upgrade of truck EEA architecture.

 

Mache Technology signed purchase and strategic cooperation agreements with Shentong Express, Zhongtong Express and Debon Express.

At the site of this Science and Technology Day, Science and Technology Co., Ltd., Dongfeng Commercial Vehicle and Shentong Express signed the first batch of 500 smart heavy trucks procurement and strategic cooperation agreements, China Heavy Duty Truck and Zhongtong Express signed the first batch of 200 smart heavy trucks procurement and strategic cooperation agreements, and Debon Express signed the smart heavy trucks strategic cooperation agreement.

San Diego Comic-Con Science: Your beloved Raytheon Loki has been here!

The annual San Diego Comic Con is just around the corner.

Special feature of 1905 film network  The annual San Diego Comic Con is coming again! This year’s comic-con is still full of stars, crouching tiger, hidden dragon, famous directors such as Spielberg, and superheroes such as Justice League, Raytheon and Panther are also gearing up. Game of Thrones, which has been on the altar all the year round, can’t be underestimated as well as rising star westworld. For a time, the eyes of fans all over the world turned to this beautiful coastal city.

Speaking of the impressive activities of Comic-Con, what Xiaobian first thought of was the one that surprised fans in 2013.

On July 20th, 2013, Hall H of the San Diego Convention and Exhibition Center (the main venue of the comic exhibition) was packed. The staff introduced the post-production to the fans, but the scene suddenly went into darkness and the microphone suddenly lost its sound. This scene made people think that there was an accident.

Suddenly, a thunderous voice resounded through the hall: "Man, look at how low you have fallen!"? Gathered in the dark, like wild animals! " After saying his word, a "lightning" threw a cold white light out of thin air. "Shake Sen" Tom Hiddleston stood proudly on the stage in the gorgeous armor of the evil god Loki, scanning the audience coldly, and the excited screams of the fans almost overturned the roof.

"Shake the Sen" into the play


Later, "Shake the Sen" continued to set a good example, giving people the illusion of watching Shakespeare’s stage plays.From Asgard, the fairy palace, the proud little public performance sometimes called on the audience: "Call my name and be loyal to me!" " Sometimes put your index finger on your lips to signal that everyone is quiet, control the rhythm strongly, and the gas field is breathtaking.

"Shake the Sen" gas field is breathtaking.

In this way, Loki "swept" Hall H with lightning speed/storm. Although "Shake Sen" is very attractive, the glittering logo behind him is equally eye-catching. Non-fans and fans can’t help asking: What kind of grand event is San Diego Comic Con? (Xiaobian won’t tell you, this is the real wonderful conference 23333)

Although San Diego Comic-Con always comes as scheduled, not everyone knows its ins and outs.Let’s review its "past lives" together ~

 

Origin & Things You May Not Know

 

"International Comic-Con: San Diego", referred to as SDCC, usually lasts for 4 days (Thursday to Sunday) and is held in summer.San Diego is located in the southwest corner of California, USA.Known for its warm climate and numerous beaches, it is known as the "best city in America" and the economic center of the San Diego-Tijuana metropolitan area.The current comic-con event has become a diversified comprehensive event, the scope is not limited to comics, and works from different fields have entered one after another, and the publicity and promotion conferences of all parties are fierce, but it was not the case at first.

"Quanyou" is a creative exhibition.

 

The first San Diego Comic-Con was held in 1970, when it was founded by a group of comic fans such as Schell Doff and Richard Alf. Schell Doff initiated the Detroit Comic-Con in the 1960s (one of the first veterans of comic-Con). He moved to San Diego in the 1970s and prepared a one-day mini-exhibition on March 21st, hoping to take this opportunity to organize large-scale exhibitions in the future. Perhaps he never thought that San Diego Comic Con would become the focus of the world in the future.

9 comic book fun tips

 

1. After the initial mini-exhibition, the first San Diego Comic-Con, which lasted for three days from August 1 to August 3, 1970, attracted 300 people (another 100 people were written by foreign media). Although it seems sparsely populated now, considering the cultural environment at that time, this figure has demonstrated the attraction of Comic-Con to the public.

The El Coste Hotel, one of the local landmarks, was once the main venue for the exhibition.

 

2. Comic-Con once set up the University of California, San Diego, San Diego Golden Hall, El Coste Hotel, etc. As the venue, in 1991, the main venue was moved to the San Diego Convention and Exhibition Center. In recent years, libraries, theaters, children’s parks, etc. will also undertake some activities.

The San Diego Convention and Exhibition Center is integrated with the beautiful scenery, and the dome has a sense of design.

3. The full name of Comic Con — — The name "International Comic-Con: San Diego" was first formed in 1995. Before that, the Title of Comic-Con was changed several times. In 1970, it was called "Golden State Comic-Con", in 1972 it was called San Diego West Coast Comic-Con, and in 1973 it was a concise San Diego Comic-Con. Every year, there will be a preview field the day before the official opening (Wednesday night) to provide participants with an "exhibition catalogue", which is actually to let them know about the main activities, exhibitors and guests. The preview activity is only open for 3 hours (6 -9 pm), so this night is also called "warm-up night".


The first San Diego Comic Con was actually called "Golden State Comic Con"

San Diego West Coast Comic Con, a former name, is also cool.

 

4. Los Angeles is close to San Diego. Guess what the Hollywood team first entered the San Diego Comic Con to promote? Of course, the American people are obsessed with it now! Charles Liebencott, the director of the film’s announcement, put slides on the stage, but the scene was deserted, and only a handful of people participated in the exhibition, in sharp contrast to today’s sea of people.

Hollywood actually came to comic exhibition as early as the 1970s.


Hollywood film giants are in Los Angeles (marked in purple), which is close to San Diego (marked in red).

5. The last day of San Diego Comic-Con is "Children’s Day". In addition to film-related publicity, there are also some activities open to families. Children aged 12 and under can enter for free (provided that parents need to buy tickets).

The children are very engaged in playing.

6. In 2015, the number of exhibitors in San Diego Comic-Con reached an astonishing 160,000! In 45 years, the influence of comic exhibition is not the same as that of that year.

Every comic season, San Diego is crowded.

 

7. Every year, San Diego Comic-Con will hold a "masquerade ball", and encourage exhibitors who are creative and outstanding in costume matching to show themselves boldly. The winner of the "masquerade ball" will win 1000 dollars and a commemorative medal. In 2015, a group with the theme of "haunted house" stood out.

They swept the San Diego Comic-Con masquerade in 2015 and won many awards.

 

8. The "masquerade ball" is not the only place where you can play Cosplay. Fans in the exhibition hall usually take the route of "evil spirit madness" and dress up as their favorite characters.

The fans had a great time in the comic exhibition.


The Big Bang TheoryThe otaku in the movie once incarnated as "Justice League", and Pan Xiaohua looked unhappy.

 

9. When you open the San Diego Comic-Con official website, you can often see a cute toucan. Designer Rick Gilley originally thought of using this strange and precious large bird as the signboard of the exhibition, but according to him, he just wanted to paint animals dressed as human beings, and then the toucan became a symbol of the exhibition. According to official website, this bird retired gloriously in 1995, but until today, its sense of existence is still very strong.

This cute little bird often appears in official website today.


Rare design manuscripts in early years


Designer’s colored logo data map


Next page:How did San Diego Comic-Con, a paradise for pop culture, rise?

What’s wrong with searching for the most correct woman’s play?

Even for the audience who don’t watch domestic dramas very much, it is estimated that ta can confidently say "I will do it" in the face of the question of who is the hot topic of Chinese dramas in the near future.

Because, Nothing But Thirty is so hot.

Not only is there a hot search for plots almost every day, but even supporting actors are fancy on the list.

In addition to doing a good job in marketing, Douban, which had soared to more than 8 points, almost put on the shining crown of "the light of national drama" for Nothing But Thirty.

However, as the plot entered the middle and late stage, Nothing But Thirty’s score suddenly dropped.

It makes people curious: What’s wrong with this hot search for the most correct woman play?

There are spoilers in this article.

one

In the explosive drama camp, there are always two emotional magic weapons-either hold back or be cool.

Nothing But Thirty, who can be widely discussed by the audience, is naturally an excellent model for practicing this rule.

The story is chosen in "30 years old", which is considered by most people as a time node to formally break away from naivety and move towards absolute maturity.

The first person in charge of "suppress" is an ordinary and ordinary luxury store counter sister Wang Manni.

She came to the big city with her dreams, and she was diligent and flexible in her work, but the goal of starting a family here is still out of reach.

The glitz dispersed, leaving me alone in the silent street, exhausted.

?

Wang Manni, who worked so hard, couldn’t even find a close person who could help her when she fainted. She had to listen to her parents’ phone calls to persuade her to go home day after day and learn how to remain firm and never waver when her family debunked the truth of life.

?

?

All kinds of life scenes in which men are silent and women are in tears are simply the portrayal of most "X drifts" in life, and they are really humbled.

Of course, if you are lucky, you may become a big city indigenous like Zhong Xiaoqin.

Even if she is married, she is still a little princess at home. She goes home for dinner anytime and anywhere, and works as a busy little clerk in a big company, and her work and life are both right.

However, she also has her own grievances.

The marriage with her husband Chen Yu, "You raise fish and I raise cats", is not as sweet as lovers, nor as close as family members. It is polite and exasperating to turn husband and wife into roommates alive.

Fortunately, the humbling of the first two is relieved here in Gu Jia, who is also the first character in the whole play to output "Shuang".

As a legendary "stay-at-home wife", Gu Jia is not Luo Zijun who was divorced regardless in My First Half of Life.

On the contrary, she has brains and means, and knows how to use interpersonal relationships to expand the territory of her husband Xu Huanshan’s fireworks career and push her family to a higher social class little by little.

However, Gu Jia is not a passive role for the sake of interests.

Some female employees are preparing to seduce the magic mountain. Gu Jia reminds the other party with an orange, and likes to mention the title of "green things on earth".

Faced with the fact that old customers sexually harassed in the name of orders, Gu Jia chose to refuse sternly, even if he didn’t make money, he would defend his dignity.

?

My son was put in a dark room by other parents in kindergarten, and Gu Jia, who was furious, directly solved it by force, and demonstrated what it meant to be a mother.

?

Good wife, good mother, going to the hall and going to the kitchen, Gu Jia, who blames all the way, makes the tyranny of the wicked and self-improvement "Gu Xue" rampant, and also helps Nothing But Thirty successfully unlock countless female topics, which is still hot.

?

?2?

In order to dispel the sense of suspension brought by the rich family, Nothing But Thirty also made some efforts.

For example, the details such as actresses going home to become plain, husband and wife washing and eating, etc., help the drama show a side that is in line with real life.

What highlights the flavor of "chicken feathers in one place" is the short story of parents that domestic dramas can’t be avoided for thousands of years-in the story of three women, there are all kinds of men.

First of all, it was Liang Zhengxian, the "sea king" that Wang Manni met.

Little transparent cabinet sister met a rich and idle bachelor on a romantic yacht. This kind of idol drama plot that others dare to watch and dare not think about happened to hit Wang Manni.

How can she not be carried away by love when she sees the luxuries that she can only see and can’t afford on weekdays?

It’s a pity that "Neptune" is only in love and not married, and it’s still going to have a "one south and one north" golden house.

Wang Manni’s line, from the "exquisite poverty" that everyone talked about, turned into a more fashionable department (art) in minutes, which personally shattered the vanity fantasy of countless girls meeting perfect true love.

Similarly, Zhong Xiaoqin, who lived step by step, began to experience more emotional entanglements than usual.

Behind the marriage of "He raises fish and I raise cats", it is always hidden that Zhong Xiaoqin and Chen Yu never take the initiative to understand each other’s indifference and estrangement, and the bad news of the child’s fetal arrest has become the fuse for their separation.

So, Zhong Xiaoqin and his wife quietly went through the divorce procedure.

Being single this time not only unlocked Zhong Xiaoqin’s hot search for "super sweet brother and sister love", but also provided her with another perspective to observe her ex-husband. She began to compare and measure her old love and new love uncontrollably.

The most difficult person is the legendary omnipotent Gu Jia.

Although Gu Jia walks in the Jianghu with the title of "a green device on earth", it is inevitable that there will be some omissions in preventive measures.

In the past, Xu Huanshan, who listened to Gu Jia’s bidding, had an affair with Lin, the goddess of green tea who had just left campus, and became a daughter of love rat who was severely punished by netizens.

With the scenes of three heroines meeting people who are not suitable, the audience can’t help feeling that the only good man in the whole play is Xu Ziyan who is still in kindergarten.

three

Nothing But Thirty’s front foot put # Is a full-time wife an independent woman # on a hot search, and her back foot made the three heroines have a headache for men.

Isn’t it a little hasty to divide the position of good and evil simply by gender opposition?

A female drama inevitably needs male roles, but this does not mean that women’s problems must be created by men.

The most difficult thing is that after the fast pace and high output in the first half of the drama, with love rat’s daughter showing her true colors in succession, the domestic drama entered the dog blood stage with supporting roles.

Not only the joys and sorrows of the three women can’t escape from men, but they also filmed a large-scale derailment record, completely missing the chic of "thirty", leaving only water injection and procrastination.

Even if the screenwriter himself came out and returned, the rapidly declining score in a few days proved that the audience was the most sensitive quality inspector, and it was Nothing But Thirty’s irreversible fate to open higher and lower.

In less than a month’s broadcast time, from women with different personalities to men who are full of slag, Nothing But Thirty has set off countless discussions through diversified roles.

Undoubtedly, the communication effect of the series is the same at one time.

However, under the surface excitement that seems to cover many issues, the most common problem of Chinese opera-routines has always been hidden.

The counter sister in luxury stores often looks at people to order dishes and dishes, and she can know whether the other party has purchasing power at a glance at the customer’s clothes, while Wang Manni doesn’t pick customers, even if she is facing ordinary guests, she feels at home.

As a result, the heroine successfully unlocked millions of orders and established a good person.

?

This routine, for the screenwriter, this expected reversal of the plot really saves time and effort, but for the audience, it is estimated that it is more suitable to describe it as "aesthetic fatigue" in the barrage.

As the story comes to an end, only the nonstandard ending of refusing a happy ending can save Nothing But Thirty a little:

Some people accept love, some people wait for love, and some people create love.

Both inside and outside the drama are not perfect, but at least their existence makes more women believe-

A woman must have her freedom, and this freedom deserves everyone’s respect.

The picture in this article comes from the Internet.

@Moviebase

Recommend reading

The movie Hot Search: Behind the "hot" is the "cold" data.

Original title: The movie Hot Search: Behind the "hot" is the "cold" data.

"Hot Search" is a very brave film, revealing some realities that were unknown, dare not say and no one said before. A cup of exquisite coffee, a fresh life, a bustling high-rise building and a cold rooftop, this contrast is too stinging. Moreover, it is rare for the director to give the audience a position of God’s perspective, that is, to jump out of the plane surrounded by public opinion or other people’s manipulation and to see the overall fermentation and trend of an event. It makes people feel wonderful and have some thoughts at the same time. Once upon a time, did I just be a member of that team?

The film tells the story that after Chen Miao, the editor-in-chief of the media, published an explosive article, he unexpectedly received help from the parties and involved a series of unexpected events. Chen Miao, the editor-in-chief of the media, penetrated the traffic password and created an explosive article to rush to the hot search, but indirectly boosted the female student of the "bully" to jump off the building. At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. He Yan, a partner of Chen Miao, and Peng Yue, a wealthy investor, were involved one after another. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started …

The film begins with cyber violence and reveals the story behind the frequent cyber violence in recent years. In this era when the media broke out, the truth of the matter is reversed every minute. The illusion of public opinion and the hot search list are behind the bloody and explicit truth, which makes people wonder how to choose justice in the Internet age. The network is rooted in life and has a far-reaching impact on life, even amplifying the dribs and drabs of life. Now the network world can no longer be described by virtual world, it is an enlarged version of the real world, and it has a layer of gauze more than the real world. The starting point of the film is very good, which lies in reminding, awakening and encouraging the conscience and goodwill of the society.

The whole film seems to focus on a story line of justice, using the shell of the current self-media and nesting it with an introduction of campus violence to show the dimension of "realism", but in fact, the film cleverly bypasses all issues that may cause stinging pain. Rather than focusing on the boundary of speech in the media era, this film focuses on the rabble to see how public opinion is induced and used again and again. All people give up thinking and become minions of traffic and topics under the guidance of the media, but this concern does not seem to be the main theme of the film, and the audience’s sense of justice is satisfied with the actions of the protagonist.

In the era of network information, there will be all kinds of information around us, and it is difficult to tell whether it is true or not, as well as active and passive cyber violence with guns and sticks in the information. As Deng, a student of Hunan Qifa Culture Media Co., Ltd., wrote in his commentary, this film is a realistic film that reflects cyber violence well. Moreover, it is said that it is based on a real-life event. If it is true, I can only say that the director dares to shoot. I really can’t imagine how to face it if I am in such a thing, but it also reminds us to express our views cautiously and restrained before facing an event that we don’t know the truth, instead of being mindless. Resist cyber violence and purify the network environment, starting from you and me.

The film focuses on the ethics of media and news reports and the ethics of media people. In today’s era, it is difficult to tell how much public opinion is being manipulated on the Internet, and how much traffic is behind whether the capital is pushing whether the traffic is the highest or the truth is the highest, whether the content is king or the capital is king, in repeated reversals and games. The movie plot seems to map every hot search that really happens on the Internet today. The hot search is not the hot search for defending justice, but the hot search for cyber violence, profit-seeking capital and carnival of the mob. Behind the hot search are actually cold data, indifferent individuals and neglected victims.

The director explained in a simple way how the media now use templated methods to manipulate public opinion to chase hot spots, and how ironic it is to quickly incite the mob’s emotions with just some eye-catching titles without moral bottom line. Isn’t this the case in the fast food era? Emotional venting is far more concerned than the truth. However, many people are eager for gold, and the bones are ruined. Words have no blade, killing is invisible! Therefore, together with the copywriters of Hunan Enterprise Culture, we should be a persistent self-media person, not seeking to be a Buddha who saves people, but seeking not to be a broker of public opinion, because the manipulator will also become a victim. Goodwill is more important than hot search. Truth or illusion? Holding the sword of justice has been secretly used. Before the next comment on social events, we can let the bullets fly a little longer.

More exciting recommendations:

Goodbye lover season 3: it is better to meet yourself when you meet love.

The movie "Not Stop": There is always a force that makes us burst into tears.

The film priceless treasure: the life of a lonely and sad northeast man

Editor in charge:

The glory of the king server crashed; Apple Low-key Plus Meta Universe | Game Industry Weekly

Wen San competes for the nucleus.

1. The the glory of the king system collapsed and reached the top of Weibo Hot Search.

On September 4th, a topic "the glory of the king collapsed" rushed to Weibo for hot search. The glory of the king official response, some players in qualifying, the peak race into the abnormal problem, the problem is being dealt with emergency positioning.

Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued. The notice requires strict restrictions on the online game time of minors, and can only provide one-hour service to minors from 20: 00 to 21: 00 on Friday, Saturday, Sunday and legal holidays.

And "the glory of the king collapsed" is in the first weekend when major online game companies implement policies.

2. Apple’s first AR/VR chip exposure, low-key plus meta-universe.

On September 3rd, according to the exclusive report of The Information, Apple completed the research and development of chips such as System-on-Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

The report shows that SoC and two other Apple chips have reached what the semiconductor industry calls a milestone. The physical design of the chip has been completed and is ready for trial production. According to people familiar with the matter, TSMC is producing these three chips, and it is at least one year before mass production. This is a key stage in the development of this head display.

According to the previous news, its debut will be released as early as next year, but Apple may further postpone the release time.

3. Premier League Wolves acquired Chongqing QGhappy and entered the professional league in the glory of the king.

On September 5th, Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy.

After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude.

This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

4. South Korea’s "Partial Amendment to the Telecommunication Business Law" was passed, and Apple’s monopoly on commission has become a thing of the past.

The issue of Apple Store payment has been the focus of the industry in recent years, including the previous Epic vs Apple War.

On August 31, South Korea’s "Partial Amendment to the Telecommunication Business Law" was officially passed, and South Korea became the first country in the world to end the monopoly position of Apple and Google. According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market.

This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

In addition, Japan, India and other countries have also indicated that they will further review the payment problem of Apple Store.

  • 2.1 Game list in domestic market

Chinese mainland market

Domestic market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God topped the list, and The Battle of the Golden Shovel temporarily occupied the third place in tencent games.

On August 31st, on the occasion of the first anniversary of "The Original God", Mihayou released a brand-new 2.1 version of "The Moon is under the sun". Including the new roles of "Thunder General, Coral Palace Heart Sea, and Jiutiao Luo", opening two new areas of "Qinglai Island and Haitang Island" and updating the fiend mission and legendary mission.

In addition, new weapons, fishing systems and new monsters have been put on the shelves.

Aside from the quality of products, The Original God has been successfully pushed out of the glory of the king on September 1st, and reached the top of the best-selling list of App Store games with its stable long-term content output, staged stacking of buff, and the amount of fluid absorbed by the first anniversary activities.

On the other hand, tencent games’s The Battle of the Golden Shovel has become the "third brother" of tencent games since it was launched on August 26th.

Recently, this work has been closely followed by the glory of the king and Peace Elite, and it has been firmly in Top5.

In terms of other products, Sanqi’s mutual entertainment "Douluo Mainland: Soul-to-Soul Match" and Netease’s game "Fantasy Westward Journey" performed steadily.

China Hong Kong market

China and Hongkong Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Ali’s games "The Three Kingdoms Strategic Edition", "The Original God" and "The Robbery of Heaven and Earth: The Return of the Dark City" topped the list.

As one of the heavyweight products of Ali Games, The Three Kingdoms Strategic Edition has been at the top of the local App Store game bestseller list since it landed in the Hong Kong market in January this year. In addition, the game was also a T1-level product in the strategy game market at that time.

Thanks to the first anniversary of the launch and version 2.1, the global release of Mihayou "The Original God" has also performed extremely well in the Hong Kong market this week. Temporarily remain in the best-selling list Top2.

In addition, Zi Long Games’ innovative placement of the RPG game "Robbery of Heaven and Earth: The Return of the Ghost Town" also topped the best-selling list of Hong Kong App Store games this week.

In addition to local products, the Marvel Comics IP adaptation MMORPG mobile game "Marvel Comics Future Revolution" launched by South Korea Netstone and Marvel Comics has also performed well in the Hong Kong market since it was launched on August 24. Japanese manufacturers’ products such as Zhilong Lost City, Baokemeng Master EX, Dragon Ball Z, and Football Teenager gathered in the Top10 of the best-selling list of App Store games in Hong Kong.

China Taiwan Province market

China Taiwan Province Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God and Three Kingdoms Strategic Edition topped the list.

Similar to the Hong Kong market, Ali’s game "The Three Kingdoms Strategic Edition", Mikhail’s game "The Original God" and Zi Long’s game "The Robbery of Heaven and Earth: The Return of the Ghost Town" all performed well in the best-selling list of the App Store in Taiwan Province this week.

Sanqi Mutual Entertainment’s "Douluo Mainland: Soul-to-Soul Duel" is stable in the best-selling list Top5 this week. As far as performance is concerned, this work is a relatively successful mobile game adapted from Douluo Mainland IP on the market at present.

In addition, the company’s "Doomsday" and "Call me a big shopkeeper" two products, which mainly go to sea, also entered the Top10 of the App Store game list this week.

  • 2.2 List of Games in Major Overseas Markets

American market

American market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "The Original God" dominated the list.

Quality+global theme, coupled with the continuous and stable long-term content output, gives Mihayou the confidence to reach different cultural regions. Since September 1, the game has been on the best-selling list of App Store games in the United States for three consecutive days.

In addition, the only domestic game that entered the Top10 list this week is tencent games’s Call of Duty Mobile Games.

Japanese market

Japanese market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "Horse Racing Mother" topped the list.

In terms of domestic games going to sea in Japan, Mihayou’s Original God, music element Idol Dream Sacrifice, Netease’s game Wild Action and Fifth Personality entered the Top10 of the best-selling list.

Korean market

Korean market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Odin: The Rise of Varhala still topped the list.

In terms of domestic South Korean games, Mihayou’s "The Original God" and Ali’s game "The History of the Three Kingdoms Strategic Edition" are on the Top2 of the best-selling list.

In addition, tencent games’s PUBG Mobile and Lilith’s Awakening of the Nations entered the Top10 list.

Indian market

Indian market August 30, 2021 — On September 4th, in the best-selling list of iOS games, PUBG MOBILE India Edition, SEA《Free Fire and tencent games’s Call of Duty Mobile Games launched a fierce competition around "India is the first brother to eat chicken mobile games".

Only from this week’s performance, the top two products ranked Top1 in the best-selling list, and basically remained within Top3. In contrast, the advantages of tencent games’s Call of Duty Mobile Games are not obvious. During the period, it ranked Top2 and dropped out of the Top10 list.

In fact, this is quite different from the performance of PUBG MOBILE India Edition. To some extent, in the same category, the products that enter the market first will definitely have the advantages of user base and usage habits.

Even if PUBG MOBILE India Edition has the support of "invisible hand", it is difficult to "cover the sky with one hand".

Data-Eye data shows that casual games occupy all the positions of Top10 in the buying list from August 30th to September 5th.

Compared with last week, although Beijing Zhanxin Power "Paradise 233" is still at the top of the buying list, the amount of materials released this week has dropped by 50% to 31,413 groups, compared with 68,993 groups in the same period last week.

In addition, from the perspective of product types, most products in the Top10 list are "leisure+online earning" types.

Since the State Press and Publication Administration released the game version number on July 22nd, no new version number information has been published recently.

According to competitive statistics, as of September 5, 2021, a total of 755 game version numbers were issued. Among them, there are 679 domestic game versions and 76 imported game versions.

Specifically, Tencent, Netease, ByteDance and Aauto Quicker were issued with version numbers in 2021, which were 13, 11, 2 and 3 respectively.

It is worth mentioning that on September 3, the State Council issued a notice on several measures to promote the reform and innovation of trade and investment facilitation in the Pilot Free Trade Zone, in which Article 16, "Piloting the territorial management of online games", pointed out that the Central Propaganda Department will be responsible for promoting the online game audit pilot work in the location of the eligible Pilot Free Trade Zone.

In fact, the idea of "launching a pilot project of territorial management of online games" has been put forward many times this year. For example, on April 8, the Ministry of Commerce of the National Development and Reform Commission issued the Opinions on Several Special Measures to Support the Construction of Hainan Free Trade Port and Relax Market Access, and on April 21, the Ministry of Commerce issued the Overall Plan for the Comprehensive Pilot of Expanding and Opening up the Service Industry in Hainan Province, all of which advocated Hainan to deepen the pilot work of reviewing the content of local online games.

In addition, on April 21st, in the notice of the Ministry of Commerce on printing and distributing the "Overall Plan for the Comprehensive Pilot Project of Expanding and Opening up the Service Industry in Chongqing", it also mentioned "supporting Chongqing to actively create conditions to apply for the pilot project of reviewing the content of local online games".

Since 2018, the version number policy has been tightened in an all-round way, and the version number has been extremely strict. Hainan and Chongqing are expected to become new network audit pilots, and may be improved.

It must be pointed out that considering the recent "uninsured" incidents, Jinghe believes that the increase in pilot projects does not mean that the approval will be relaxed, or even stricter. For example, no new version number was issued in August 2021, which also explained some problems. 

Unresured correlation:

August 30th: The three-day and three-hour insurance policy was issued.
The State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. The contents of the notice are roughly divided into three parts: for game companies, the requirements for real-name registration and login of online game user accounts are strictly implemented; Strictly control the duration of providing game services to minors (only on Fridays, Saturdays, Sundays and legal holidays at 20: 20:00— 21:00)。

August 31st: Children’s game community should also be limited to 3 hours.

A number of official accounts of Baiao Family Interactive, the developer of Olastar and Obi Island mobile games and page games, announced that the anti-addiction system of mobile games and page games will be adjusted on September 1, and will only provide one-hour game service to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays, and will not provide game service to users who are not registered and logged in by their real names in any form.

September 1st: Some e-sports events announced restrictions on the age of contestants.

The State Press and Publication Administration recently issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. Subsequently, some e-sports officials announced that they had begun to limit the age of the contestants. Among them, the PEL Peace Elite Professional League announced that it will carry out compliance work on the age of the contestants; KPL the glory of the king Professional League has made it clear that KPL and K-A players must be at least 18 years old before they can participate.

September 2nd: Hearthstone prohibits underage certified professional players.

Recently, the State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games to solve the problem of minors’ overuse or even indulging in online games. Subsequently, major manufacturers have expressed their views, and now Netease has decided to prohibit minors from being certified as professional e-sports players of Hearthstone Legend.

September 4th: "the glory of the king" collapsed, ranking first in the hot search.

"the glory of the king collapsed" topped the hot search list in Weibo. Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued, demanding that the online game time of minors be strictly limited, and only one hour service can be provided to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays. This is the first weekend for major online game companies to implement policies.

Industry trends: 

August 30th: The producer of "Rulong" is expected to join Netease.

According to Bloomberg News, Netease is in the final negotiations to poach the names of the producers of "Like a Dragon" series from Sega. According to people familiar with the matter, after Ming Yue changed jobs to Netease, he will set up his own team and develop new games. The two sides have not yet signed a final contract, and his responsibilities have not yet been finalized. Nobuyoshi Kuniyama is a famous game producer in the Japanese game industry, and the total sales volume of his series of "Rulong" games has exceeded 14 million.

August 31st: South Korea legislates to end Apple’s channel monopoly.

In the plenary vote of the National Assembly of Korea, the Partial Amendment to the Telecommunication Business Law was passed with 180 votes in favor, 0 votes against and 8 abstentions. Korea became the first country in the world to end the monopoly position of Apple and Google.

According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market. This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

August 31: Netstone establishes Yuan Universe Company.

Netmarble F&C, a subsidiary of South Korean mobile game giant Netmarble, said on the 31st that its wholly-owned subsidiary "Metaverse Entertainment" was formally established. According to reports, "Metauniverse Entertainment" will devote itself to developing a virtual reality platform and operating virtual idols. The masterpieces of mobile games launched by Netstone in recent two years mainly include Seven Sins: The Battle of Light and Darkness and Sword Spirit Revolution.

August 31st: Robles invested 90 million dollars to expand.

The developer of Robles is planning to expand the company. In the latest quarterly financial report of Robles, the company plans to expand its headquarters in san mateo, California, with an expansion area of 123,000 square feet. The expansion project will cost about $90 million and is expected to be completed in the first quarter of 2022.

August 31st: iQiyi launches VR All-in-One Adventure 3.

Iqiyi Adventure VR held an online new product release show with the theme of "Good Games, Free Play", and officially released its fun and beautiful new generation flagship VR masterpiece — — Adventure 3. The first 30 high-quality games are all open to the first owner for free, and the total value of the games exceeds 1700 yuan.

September 1st: The father of PUBG set up an independent game studio.

Brendan Greene, the creator of "Survival of the Jedi", announced that he has left Krafton, the parent company of Blue Hole. As the founder of Survival of the Jedi, PlayerUnknown in the full name of this book (Player Unknown’s Battle Grounds Player Unknown) is his screen name.

September 2: Lilith card new tour exposure.

Lilith officially announced that "Shenjue" has already made reservations on platforms such as bilibili and TapTap, and expressed the hope to present a brand-new popular fantasy IP for players through "Shenjue". "Shenjue" is an RPG mobile game developed by Lilith with the theme of urban mythology. In addition to combining urban and mythical themes, the game also incorporates the elements of trend and electronic sound, which is unique in terms of picture and music.

September 2nd: Hatsune Miku Mobile Games will be released in the morning and evening.

Hatsune Miku genuine authorized mobile game "World Plan Colorful Stage! Specially invited: Hatsune Miku (hereinafter referred to as "World Plan") officially announced that Lightyear, a subsidiary of ByteDance, will be responsible for the distribution in Asia except Japan.

September 2: Apple opens third-party payment for audio and video applications.

According to reports, Apple will allow third-party developers to connect their software to external websites, so that users can buy their paid services, which has solved the long-standing controversy surrounding the Apple App Store. These include audio and video, reading and other applications, and game applications are not among them for the time being.

September 3: Apple’s first AR/VR chip is exposed.

According to the exclusive report of The Information, Apple completed the research and development of chips such as System on Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

September 3: India or review Apple Store payment issues.

After South Korea, India’s antitrust authorities are also eyeing App Store’s in-app payment problem, that is, forcing developers to use their in-app purchase system. The Indian Competition Commission will review the case in the next few weeks and may order a wider investigation or deal with it in general.

September 3rd: JD.COM banned 87 console games.

JD.COM’s announcement of banning the sale of games has been widely circulated. There are as many as 87 games in the announcement, most of which are console games, among which there are many famous masterpieces such as Call of Duty series and Collection! Animal Forest Friends Association, FIFA19, etc.

September 3rd: Layabox wholly acquired FairyGUI, the largest third-party editor.
Recently, Layabox, the company owned by LayaAir engine, has completed the wholly-owned acquisition of Huagu Software. In the future, FairyGUI will still maintain independent operation and version maintenance. Gu Zhu (Xiao Yingtang), the founder of Huagu Software, joined Layabox and became the head of Layabox Guangzhou Branch, mainly responsible for the design and development of LayaAir engine 3.0 IDE. LayaAir engine, owned by the acquirer Layabox, accounts for 90% of the 3D engine of small game platform with its mature and leading 3D technology advantages.

Financial report dynamics:

August 30th: The revenue of Sanqi Entertainment H1 is 7.5 billion yuan.

Sanqi Entertainment released its financial report for the first half of 2021. The financial report shows that H1 Sanqi Entertainment achieved revenue of 7.539 billion yuan, a year-on-year decrease of 5.63%; The total profit was 1.006 billion yuan, a year-on-year decrease of 49.51%; The net profit attributable to shareholders of listed companies was 854 million yuan, down 49.77% from the same period of last year. Among them, the company’s mobile game business revenue was 7.067 billion yuan, down 4.65% year-on-year.

August 30th: Google App Store earned $11.2 billion in 2019.

South Korea may ban Google and Apple from charging software developers commissions for in-app purchases, the first such containment measure in a major economy, which may damage the lucrative revenue sources of technology giants, Reuters reported. According to the report, the Legislative and Judicial Committee of South Korea’s Parliament is expected to approve an amendment to the Telecommunication Business Law known as the "Anti-Google Law" on Tuesday, prohibiting application store operators with dominant market positions from using certain payment systems.

August 30th: century huatong H1 game revenue is 6.2 billion yuan.

Century huatong released its financial report for the first half of 2021. The financial report shows that H1 century huatong achieved revenue of 7.31 billion yuan, down 5.9% year-on-year; The net profit attributable to shareholders of listed companies was 2.45 billion yuan, a year-on-year increase of 52.88%. Among them, the proportion of Internet game revenue has reached 85.15%. During the reporting period, the company’s game business achieved operating income of 6.228 billion yuan, with a compound growth rate of 35.51% in three years.

August 31st: Netease game H1 revenue of 14.5 billion.

Netease announced its financial report for the second quarter of 2021. According to the financial report data, Netease Q2′ s total revenue was 20.52 billion yuan, a year-on-year increase of 12.9%. The net profit attributable to shareholders of the company was 3.54 billion yuan, a year-on-year decrease of 21.9%; Under non-GAAP, the net profit attributable to shareholders of the company was 4.23 billion yuan. In terms of game business, Netease’s total game revenue in this quarter increased by 5% year-on-year to 14.53 billion yuan.

E-sports dynamics:

September 2nd: EDG won the LPL Summer Championship.

The 2021 LPL Summer Finals was held in Hangzhou Olympic Sports Center. EDG defeated FPX by 3:1 to win the Summer Finals, and finally successfully won the Silver Dragon Cup, and will compete in the 2021 League of Legends Global Finals S11 as the No.1 seed of LPL.

September 3rd: RNG Zero Letter WE entered S11.

In the first round of qualifiers in LPL Division of League of Legends Global Finals in 2021, RNG team defeated rival WE with a score of 3-0 and obtained the third seed qualification leading to the global finals.

September 5th: Premier League Wolves acquire Chongqing QGhappy.

Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy. After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude. This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

Start a new tour next week (9.6-9.12):

According to the statistics of hot money network, the only big factory game to be launched next week is Netease game Harry Potter: Magic Awakening.

This work is an RPG mobile game authorized by the original Harry Potter, developed and distributed by Netease Games.

In the game, the player plays a freshman in the School of Wizardry, enters Hogwarts College to study, and starts a mysterious adventure with other partners. Although the picture of the game is 3D, through the combination of filters, rendering and light and shadow, the whole picture has a retro picture book effect, which is very compatible with the magical theme of Harry Potter.

At present, Harry Potter: The Magic Awakens has more than 10 million reservations in official website, and the TapTap score is 7.1.

Hanma, Beijing-Shanghai Half Horse … More than 30 races in two days, the marathon craze has returned?

  Xinhua News Agency, Wuhan, April 17th (Reporter Zhao Jiantong, Li Chunyu, Xu Dongyuan) Spring is as deep as the sea, and with the rapid temperature rise, people are enthusiastic about horse racing. According to incomplete statistics, only on the weekend of April 15th and 16th, there were more than 30 road races all over the country, and the races in Wuhan, Beijing and Shanghai became hot topics on social platforms.

  Xinhua News Agency reporter observed that this spring marathon showed a comprehensive return trend, and emerging events blossomed everywhere with outstanding characteristics. Judging from the surge in the number of applicants in some competitions, the horse racing fever even exceeded three years ago. Taking running as the medium, all localities have integrated the enthusiasm of national fitness with the vitality of urban development, and set up platforms such as sports consumption festivals, tourism festivals and expositions that are compatible with marathons, showing local cultural landscapes, beautiful ecological environment and meticulous public services.

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

  On April 16th, the contestants of Wuhan Marathon passed the Yellow Crane Tower. Xinhua News Agency reporter Wu Zhizun photo

  Running has become a way of life.

  In 2019, there were more than 300 marathons certified by China Athletics Association, and in 2023, only 133 events were registered in the first half of the year. Judging from the number of events, the marathon craze has basically returned to the level before the epidemic.

  The return of the number of races gives the horse racers more choices. Wang Lin, head of Beijing Fangshan Running Group, said: "There are marathons almost every weekend in China, and runners even have to make multiple-choice questions according to their own schedule!"

  The craze for horse racing among the whole people has risen again, and running has become a way of life for more and more people. According to the official data of Shanghai Half Marathon, the number of applicants reached 78,922 in 2023, which is more than the sum of the number of applicants in 2019 and 2021.

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

  "This year’s Beijing Half Horse, I felt a lot of people when I started. There were about 200 people running in our group. Everyone enjoyed the game and enjoyed sports." Wang Lin said.

  In addition to the number of participants, citizens from all over the world are also paying more attention to the marathon. In Wuhan on the early morning of the 16th, the cheers hardly stopped among the crowded crowd watching the marathon. The mother runner pushing a stroller, the uncle who came to watch the game with Regan Noodles, and the primary school students holding math test papers while cheering have become hot anecdotes in Wuhan.

  Yu Meng, 64, has been running for nearly 10 years. After the semi-Marseille in Shanghai, he said: "There are few people on the side of the road. Up to now, everyone will cheer for those who take part in the marathon. Our healthy life is getting better and better."

  Events have their own characteristics, and the experience of participating in the competition has improved.

  According to industry insiders, nowadays, national marathons are everywhere, and most of the events have distinct grades and characteristics, and they are becoming more and more mature in improving the experience and ensuring the safety of the events. At the beginning of planning and preparation, many events often publicize the biggest characteristics of the current event to attract more runners to punch in.

  Beijing Half Horse, which shows the charm of "Double Olympic City", is committed to telling the world the sports story of "Double Olympic City" this year. Competitors pass through the National Swimming Center, the National Gymnasium and other "double Olympic venues", and at the end of the competition, the "Snowflake" torch platform of the Beijing Winter Olympics and the nearby "Bird’s Nest" complement each other.

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

  On April 16th, the contestants of Beijing Half Marathon finished shooting medals after the race. Xinhua News Agency reporter Chen Zhongyu photo

  The theme of the 2023 Wuhan Marathon is "The Return of Heroes", which reproduces the classic track of "One City, Two Rivers, Three Towns, Four Bridges and Five Lakes" in previous events, adjusts the starting mode, optimizes the participation experience, introduces the "Chinese Racing Plan" and "Famous School Team Challenge" to help China athletes improve their competitive level, and 7,000 volunteers from 19 universities in Wuhan enthusiastically maintain the reputation of "zero bad reviews" in running laps.

  Not only in "super cities", but also in some prefecture-level cities and even county towns, they have begun to create characteristic and high-quality marathon events. The new route of "Yangma" has turned into a punch line to experience Yangzhou cuisine, and "Fireworks in Yangzhou in March" has become a popular choice for domestic runners. The Dao Jiang Half Marathon in jianye district, Nanjing has created a "natural" smart track formed by closed-loop dikes, which can also be used by citizens for all-weather, self-help and intelligent running. Forest Marathon is held in Xianfeng County, Hubei Province, and runners from all over the country can enjoy the local customs in the "natural oxygen bar".

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

  On April 16th, the runners were in the 2023 Yangzhou Jian Zhen Half Marathon. Xinhua News Agency (photo by Ren Fei)

  "A marathon knows a city", and more and more regions regard marathon as an important carrier to enhance the image and influence of the city.

  Behind the road running craze, the sports industry is full of vitality

  Why is road running so hot? Where should the domestic marathon develop in the future?

  According to industry experts, the return of marathon craze is the natural release of the demand for exercise and fitness after the epidemic, and the underlying reason is that the concept of healthy living has taken root with the joint efforts of all sectors of society. Under the guidance of the national strategy of national fitness, local governments use the platform of competition to promote cities, thus releasing policy dividends; The experience of competition operators is getting richer and richer, which makes the sense of experience and satisfaction of participating in the competition gradually improve; With the development of national economy, the concept of participating in physical exercise has deepened, and participating in road running events has become the spontaneous demand of Chinese people; With the development of social media such as friends circle, Weibo and Xiaohongshu, the social attribute of road running activities has been further enhanced, and the participation of various groups has been enhanced.

  According to the calculation of China Athletics Association, by 2025, the number of domestic road races and related sports events is expected to increase to 2,500, and the number of people participating in the Volkswagen Marathon will increase to 10 million.

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

  On April 16th, the contestants of Wuhan Marathon passed the East Lake Greenway in Wuhan. Xinhua News Agency reporter Cheng Minshe

  In the face of such a broad development space of road running, the development prospects of related event services, sports training, tourism and catering, and sporting goods manufacturing are very impressive. According to media statistics, among the top 100 runners in this year’s Wuhan Marathon, more than half of them wear Xtep running shoes, leading the way in "fault"; Among the "breaking three" people in Malaysia, the proportion of wearing domestic running shoes is more than 70%. It seems that the phenomenon that Nike and Adidas running shoes once filled the track in Malaysia will be ended.

  At the same time, some experts said that although some domestic events are not inferior to the world Grand Slam events such as London Marathon and Boston Marathon in many aspects such as track design and service ability, there is still room for further improvement in terms of brand building. Many start-up events are greedy for perfection, pursuing the scale of the event regardless of the carrying capacity of urban management and the sustainability of the operation model.

  Therefore, in order to maintain the popularity of marathon and broaden the development space of the whole road running industry, we must further standardize the development of road running events and guide the marathon culture to truly take root and grow healthily and sustainably.

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