China Consumer News reports(ReporterSun Wei)In recent years, with the rise of Guochao brands and the recovery of the catering consumer economy, domestic soda brands have either relied on "retro" classic products or carried out product innovation based on the brand foundation, launching more beverages that are more suitable for the tastes of contemporary young people. With the high temperature this summer, they have come into the hands of consumers.
According to the National Bureau of Statistics, the total retail sales of consumer goods in the first half of the year was 22.7588 trillion yuan, an increase of 8.2% year-on-year, of which catering income was 2.4329 trillion yuan, an increase of 21.4%. With the booming food and beverage consumption, Dayao soda took advantage of the trend and made efforts in product innovation and brand marketing. With differentiated product strategies, it firmly occupied the "C position" of the "big soda" category. It made full efforts from taste innovation, product packaging to production capacity construction to build a rich and diverse product matrix and set a category benchmark for the big glass bottle soda.
It is understood that Dayao soda, as a representative of Inner Mongolia’s established beverages, has been a regional brand in the past few decades. With the development of the beverage industry, Dayao, which is unwilling to be in a corner, has begun to plan a supply chain system, build a production base, and enter the national market.
According to Luo Yun, executive director and executive deputy general manager of Dayao, Dayao has ten production bases in the country, which has laid a solid foundation for the layout of the national market, and strives to ensure the freshness of products at the shortest distance and the fastest speed, so as to efficiently deliver products to tables around the country.
"Although Dayao is very popular in the northern market, I was still a little worried when I first started selling Dayao in the store. I was not sure whether southern consumers would accept this domestic soda brand from Inner Mongolia." The owner of a restaurant in Hangzhou said that he did not expect Dayao to rank among the top three in the sales of drinks and drinks in the store after a month.
Su Caiyan, marketing director of Dayao, told reporters that the price of the 520mL soda currently promoted by Dayao is comparable to the common 330mL soda, with larger capacity, more favorable price and better quality. In large and small restaurants across the country, Dayao can always become the best partner for hot pot, barbecue and other delicacies. Eating spicy or fragrant food and drinking a mouthful of Dayao soda will bring a sense of relaxation and satisfaction all at once.
In addition to the price advantage, Dayao has also made efforts in product and brand marketing. In product packaging, Dayao has launched new PET packaging products, focusing on young and portable trendy styles; in terms of taste innovation, it has launched trendy drinks such as "Dayao Lixiang", "Fun Sparkling Soda Water" and "Dayao Fruit Steam" series, as well as "Pomelo Love Honey" Honey Pomelo Gas Tea and "Dayao Energy Coffee" energy drinks. This not only fits the younger generation’s self-satisfaction driven by emotional value, but also breaks the circle for Dayao and expands more consumption scenarios.
Industry analysts point out that food and beverage companies are not only competing for brand capabilities and channel capabilities, but also for product capabilities, operational capabilities and supply chain capabilities. Taking Dayao as an example, with a radius of 500 kilometers for each factory, the top ten production bases can cover the whole country. Moreover, Dayao has state-level green factories and intelligent workshops, which can ensure stable quality output, full traceability, and flexible production through lean management to improve operational efficiency.
Luo Yun said that with the recovery of the market and more and more diverse consumer demand for carbonated beverages, the market potential of carbonated beverages in our country is huge. I believe that in such a broad market space, domestic soda has good development prospects.
Although "Mayday was accused of lip-synching" was still inconclusive, the problems of concert cultivation and half-open wheat surfaced and attracted attention.
For concert consumers, should it really be a choice whether to be exquisite under "technology and hard work" or true under flaws?
Identification methods known in the industry
Mr. Ka, a veteran music producer, told the Beijing Youth Daily that the identification method of Bilibili Up’s "wheat farmer" is at least known in the industry. "He uses a professional sound repair software called’Melodyne sound repair tutorial ‘. After the audio files are put in, they are all on the standard line, so they are all very accurate. It is definitely impossible for them to be completely sung by people, and they have all been fixed."
"Singing without cultivation, the accuracy is accurate with human ears, but if you put it in the software, there will definitely be music notes floating up and down, not all neatly online, this is a very natural phenomenon."
Software can automatically repair sounds in real time
But fixing the sound doesn’t mean that the singer who is analyzing the audio is lip-synching the original song. According to Mr. Ka, at some performance sites, professional musicians use a software that automatically adjusts the pitch and processes it in real time. This means that you can hear the effect immediately when the audio is output and grasp the overall effect of the song. It can monitor the audio signal in real time and correct the pitch according to the set parameters to adjust and strengthen the sound to make the singing more perfect.
"Usually when doing post-mixing, I mainly manually pull the inaccurate place, but it is definitely not realistic to manually tune it at the performance site. At this time, turn on the automatic mode of the sound repair software. As long as all the sounds go through that software, you can directly fix them."
That is to say, individuals from non-authoritative organizations can only draw conclusions about whether the singer’s singing has been tampered with through professional software, and cannot make a conclusion about whether he lip-syncs. Even if it is a first-hand concert scene, there is no guarantee that the human voice heard is untampered.
Whether lip-synching requires a professional organization to determine
Mr. Ka said that professional producers can tell whether the real-time sound repair software is used at the concert site, based on personal experience and ear power. "Unless you open his engineering file and see if he hangs the software or not, if he is very natural, you have no evidence to determine whether to repair the sound. You must have a professional research institute to analyze it to determine whether to lip-synch."
According to Article 28 of the "Regulations on the Administration of Commercial Performances" formulated by relevant state agencies, actors shall not deceive the audience by lip-synching, and the performance organizing unit shall not organize actors to lip-synch. No unit or individual shall provide conditions for lip-synching. The performance organizing unit shall send a special person to supervise the performance to prevent lip-synching. What people usually call lip-synching is simply that the singer plays the recorded audio on the spot and lip-syncs on stage. Whether you play the public original version or re-record it in private, this is a lip-synching behavior.
At present, there is no clear rule on whether a singer’s live voice repair is considered cheating. In addition to this, there is another way of singing that is widely used by many artists at present – when performing, the backing track retains the human voice part, and the singer sings with the human voice pad at the same time, which can not only cover up the mistakes that occur on the spot, but also make up for the lack of voice strength when singing. This "half-open mic" method originally appeared in singing and dancing idol groups, but more and more singers are beginning to use it.
Does on-site sound cultivation weaken the collective singing skills of artists?
It is not a secret to fix the sound in the concert scene, but it involves the knowledge blind spot of the general audience. It is to improve the quality and tone of the sound when posting productin audio for a better listening experience. It also includes operations such as removing noise, balancing volume, and enhancing timbre to make the audio clearer and purer.
Although it was different from lip-synching, Refinement and Half-Open Mai were like "technology and hard work" in concerts, which also caused a lot of controversy. In fact, it was not uncommon for artists to deteriorate their singing skills in concerts.
Both the agency and the artists themselves should recognize their own positioning. Marketing false "singing myths" cannot touch the audience, and do not let the audience pay for the "special forces itinerary".
The State Council Information Office held a press conference at 3 pm today. Vice Minister of Transport Liu Xiaoming and relevant officials of the Ministry of Public Security, the General Administration of Quality Supervision, Inspection and Quarantine and other departments introduced the deepening of the reform of the taxi industry and the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry", "Interim Measures for the Management of Online Booking Taxi Business Services", and answered reporters’ questions.
The "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (hereinafter referred to as the "Guiding Opinions") were approved by the State Council and issued by the General Office of the State Council. The "Guiding Opinions" divided taxis into two categories: cruising taxis and booking taxis. For the first time, it was proposed to include Internet special cars in the management of booking taxis, which clarified the positioning of the taxi industry. At the same time, it clarified the legal status of online car-hailing, supported the continuous innovation and standardized development of online car-hailing platform companies, and encouraged traditional taxi enterprises to transform and provide
Clear positioning of the taxi industry
The Guiding Opinions state that,Adhere to the priority development of public transportation, the appropriate development of taxis, and coordinate the development of cruise cars and online car-hailing to promote the gradual integration of the two business models.Establish a dynamic monitoring and adjustment mechanism to gradually achieve market regulation.
Reduce excessive "portion money" and other burdens on drivers
The "Guiding Opinions" pointed out that to deepen the reform of cruise taxis, all new operating rights shall be limited for a limited period of time and used without compensation, and the operating entity shall not be changed. If the existing operating rights do not specify the specific operating period or have been used for compensation, the urban people’s government shall formulate a plan and make a scientific transition. All parties shall negotiate to determine and dynamically adjust the contract fee standard or quota task.Reduce the burden on drivers by reforming the business model, reducing excessive contractor fees and mortgages.Encourage cruise taxi enterprises to transform and provide online car-hailing services, expand service functions, strengthen branding, and take the initiative to transform and upgrade.
Standardized development network booking and private minibus sharing
The "Guiding Opinions" clarify the legal status of online car-hailing, as well as the carrier’s responsibilities that the platform company should assume, the operating conditions it has, and the requirements for standardizing business behavior, and support the continuous innovation and standardized development of online car-hailing platform companies.
The Guiding Opinions proposeCity people’s governments should encourage private passenger car sharing and formulate corresponding regulations.Clarify the rights and obligations of ride-sharing service providers, ride-sharing providers, and ride-sharing information service platforms, and standardize their development.
Establish an operator and driver evaluation system
The "Guiding Opinions" propose policies, regulations and standards for accelerating the improvement of taxi management and operation services. Establish an evaluation system for operators and drivers, and use relevant evaluation information as an important basis for access and exit. Establish a joint supervision and law enforcement mechanism and a joint punishment and exit mechanism.
City people’s governments should effectively assume the main responsibility for taxi management.Give full play to autonomy and creativity, and explore a management model that is in line with the actual development of the local taxi industry.
Encourage traditional taxi companies to transform and provide online ride-hailing services
The "Guiding Opinions" encourage cruise car operators and online ride-hailing platform companies to achieve the integrated development of new and old business models. Cruise car operators have qualified operating vehicles, drivers who have passed the training and examination, and a group of staff with certain management experience. Online ride-hailing platform companies have advantages in Internet data and information technology. The two can complement the offline capabilities of cruise car operators and the online capabilities of online ride-hailing platform companies in a relatively short period of time through mergers, reorganizations, and absorption of shares.
The "Guiding Opinions" encourage traditional taxi companies to transform and provide online ride-hailing services.Traditional taxi companies are encouraged to take the opportunity of implementing the "Internet +" initiative to explore self-building or joint construction of Internet platforms, provide online car-hailing services, and achieve transformation and development.
The "Interim Measures for the Administration of Online Booking Taxi Business Services" (hereinafter referred to as the "Interim Measures") were approved by the State Council and jointly promulgated by the Ministry of Transport, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Commerce, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, and the Cyberspace Administration of China.
The "Interim Measures" make it clear that in accordance with the principles of high-quality and differentiated management, the development orientation is clear and the online car-hailing is developed in an orderly manner. It stipulates that online taxi operators, vehicles and drivers implement license management; it is clear that online car-hailing vehicles are registered as "reservation rental passenger transportation"; it is stipulated that when the mileage of online car-hailing reaches 600,000 kilometers, it is mandatory to scrap it; drivers also need to obtain corresponding employment licenses.
Clarify the nature of online car-hailing: "Appointment for rental passenger transportation"
The Interim Measures explicitly register online car-hailing vehicles as"Make an appointment for taxi transportation",It reflects both the nature of its rental cars and the characteristics of its emerging business models.
Online booking taxi operators, vehicles and drivers shall implement license management. Operators shall assume the responsibility of carriers and have online and offline service capabilities. Vehicles and drivers shall meet corresponding qualification conditions.
Operators must ensure that the vehicles and drivers providing services have legal qualifications, and that the vehicles and drivers providing services online and offline are the same. They must not illegally collect, use or disclose passengers’ personal information and sensitive information related to national security. There must be no unfair pricing behavior, and competition must not be excluded or restricted.
Access conditions for online car-hailing drivers
The Interim Measures impose strict driver access conditions.There should be no traffic accident criminal record, no dangerous driving criminal record, no drug use record, no driving record after drinking alcohol, and no violent criminal record.
Private cars that meet the specified conditions and procedures can be converted into online car-hailing
The Interim Measures set corresponding licensing conditions and scrapping standards for vehicles engaged in online car-hailing operations.
Licensing should meet three basic conditions:7-Seat and below passenger cars; Installation of vehicle satellite positioning devices and emergency alarm devices with driving record functions; Vehicle technical performance meets the requirements of relevant standards for operational safety.
On this basis, for eligible vehicles,It should be registered with the public security organ as an appointment for taxi transportation, and obtain the "Online Appointment Taxi Transportation Certificate" issued by the taxi administrative department where the service is located.
Therefore, according to the "Interim Measures for Administration", private cars can be converted into online ride-hailing vehicles after meeting relevant conditions and following relevant legal procedures.
Net car scrapping standard: forced scrapping when the mileage reaches 600,000 kilometers
The Interim Measures established a standard for scrapping according to mileage.It is stipulated that when the mileage of the online car reaches 600,000 kilometers, it will be forcibly scrapped. When the mileage does not reach 600,000 kilometers but the service life reaches 8 years, it will withdraw from the online car business.
After announcing the All in AI strategy, on February 29, Xingji Meizu Group held a grand "Meizu Special Event" conference in Zhuhai, officially opening the AI era of Meizu and drawing a ceremonial end to Meizu’s smartphone era.
Shen Ziyu, chairperson and CEO of Xingji Meizu Group, admitted that it was a very difficult decision for him to stop the new project of traditional smartphones and fully invest in the field of AI. But he believes that AI is the future that cannot be missed, and Meizu in the next era will be All in AI. "Meizu has the confidence to enter the AI industry. On the one hand, it has sufficient experience in multi-end point and multi-platform development. On the other hand, Flyme has accumulated a lot of advanced experience in human-machine interaction."
Meizu’s determination to turn around and bet on the AI field is also related to the fact that Meizu has always been a cutting-edge entrepreneurial team. When Meizu was founded, it was just an MP3 musician manufacturer. In 2009, after seeing the trend of smartphones, it discontinued all MP3 products, turned around and embraced more future smartphones, and then launched many highly praised Meizu mobile phones with great personality and recognition. In today’s AI sweeping the world, Meizu has keenly smelled the AI trend and fully invested in the AI field, hoping to find its new position in the new round of technological revolution.
At the press conference, Meizu released its first AI end point – Meizu 21PRO, taking the first step of Meizu All in AI.
As a newly built tomorrow’s device for the AI era, Meizu 21PRO not only achieves a qualitative leap in performance, but also makes a big fuss about AI. Meizu 21PRO has rich new AI functions such as AI smart keys, AI auxiliary input, AI gallery and AI voice, bringing users more convenient and intelligent service experience, which is a true open AI end point. In the future, Flyme system will also introduce more AI concepts, such as AI portable secretary, task robot, AI memory housekeeper, etc., to break through the traditional model and bring a new technology experience.
In an interview with the China Economic Times reporter, Shen Ziyu said that changing the human-machine interaction experience is the core advantage of AI mobile phones. As a connection point for users, smartphones make people feel that APP is a better way by swiping or multi-touch, laying the core foundation for the rapid development of smartphones for more than a decade. AI mobile phones are users who need to communicate with AI, rather than asking users to go to APP. Tell the AI Agent if you have any questions, and the AI Agent pushes according to the user’s usage habits. This is the core human-interaction machine experience. Therefore, the human-interaction machine experience determines the survival and value of the AI end point.
"In the AI era, Meizu must seize the opportunity to elevate the human-machine interaction experience to a higher level." Shen Ziyu said that AI mobile phones need to change the hardware form and human-machine interaction experience, and at the same time reshape the entire supply chain, so that major mobile phone manufacturers can achieve differentiated development.
Of course, Meizu announced the end of the traditional smartphone business and the opening of the AI end point market, which is bound to have a greater breakthrough. Meizu 21PRO, as Meizu’s first flagship mobile phone with open API capability, is open to all large model platforms, provides developers with system permissions, API documents, and opens the AI computing power of the processor, allowing developers to have full freedom to realize more innovative functions and application services.
Shen Ziyu told the China Economic Times reporter that the reason why all big model platforms are open is because Meizu cannot cover all aspects. Meizu has control over the hardware, but the content of AI big model training is for users to use hardware related habits and interactions. For example, Meituan, Alibaba, etc. have a large number of user habits and data, and Meizu cannot cover these areas, so FlymeOS must be developed.
To make subversive AI equipment is a big challenge for Meizu. Shen Ziyu believes that at present, Meizu needs to solve the problem of lack of talent and technical structure adjustment. In the future, it is necessary to expand the AI team and adjust the existing talent structure.Transform from an experience leader in the smartphone era to an experience leader in the AI era.
At the press conference, Meizu announced the details of the All in AI strategic plan, including building AI Device products, refactoring the Flyme system and building an AI ecosystem. Among them, Meizu will focus on building an AI ecosystem and fully open Meizu AI Device hardware to many international top model teams, including OpenAI, to jointly promote the innovation and development of AI technology.
"In the AI era, Meizu will reconstruct the product form of hardware, based on a new interaction pattern, reconstruct the interaction logic of software, interact in a more intuitive way, and reconstruct the ecological layout based on AI," Shen Ziyu said.
On June 29, Huanzhuan and e-Driver jointly released the "Driver’s Machine and Replacement Demand Report" (hereinafter referred to as the "Huanzhuan and e-Driver Joint Report"), through a survey of nearly 1,500 drivers, to gain a deeper understanding of the mobile phone usage habits and replacement needs and preferences of the driver group.
According to the joint report of Huanzhuan and e-driver, due to the high dependence on mobile phones in life and work, nearly 60% of the chauffeurs own more than two mobile phones, which is a typical dual-phone crowd, and 20% of them are already using second-hand mobile phones. In terms of replacement demand, the replacement frequency of chauffeurs is concentrated in 1-3 years, and they are more willing to choose mobile phones with a price of 1,000 to 3,000 yuan. Huawei has become the most popular mobile phone brand. In addition, more than 20% of chauffeurs are planning to exchange for more cost-effective second-hand mobile phones; and when buying second-hand mobile phones, more than 40% will choose such second-hand trading platforms as Huanzhuan; they generally pay attention to the functions and quality of mobile phones, and pay the most attention to the inspection and quality assurance services provided by the platform.
Low-tier market demand is strong, and nearly half of the driving brothers are post-90s
With the effective control of the epidemic, production and life across the country have resumed one after another, including offline catering, leisure and other consumer formats have recovered, and to a certain extent, the demand for services such as driving has also been raised.
According to the joint report of Zhuan Zhuan and e-driving, compared with first-tier cities such as Beijing and Shanghai, Hangzhou, Nanjing, Chengdu and other second- and third-tier cities have increased their demand for driving in epidemic prevention and control so far. More than 60% of the drivers who actively receive orders come from cities outside the first- and second-tier cities.
At present, the domestic driver group is showing a younger trend, with a concentrated age distribution between 22 and 40 years old, of which 22-30 years old account for 44.59%.
The survey data shows that the current income of chauffeur groups is generally concentrated between 3,000 and 5,000 yuan.
This part of the population is highly consistent with the characteristics of the main user population of the Huanzhuan platform. According to the data of the Huanzhuan platform, in recent years, second-hand transactions have gradually "sunk" from first- and second-tier cities to third-, fourth- and fifth-tier cities, and young users have become the main consumer groups. Among them, second-hand mobile phone transactions are particularly obvious.
Analysts at the Zhuan Strategic Research Department said that in third- and fourth-tier cities, the monthly income of 3,000 to 5,000 yuan is a medium level. Considering that the work of chauffeur is relatively hard, and the rigid needs of buying a house, getting married and having children, etc., it is an important characteristic of this group to be careful in life.
Replace the machine in one to two years, and the budget for replacement of more than 70% does not exceed 3,000 yuan
According to the joint report of Huanzhuan and e-chauffeur, 59.2% of the nearly 1,500 chauffeur drivers interviewed own more than two mobile phones, making them a typical dual-machine population. Work, entertainment, and shopping have become the main needs of this group.
Due to high-frequency usage, 40% of drivers will change their mobile phones within 1-2 years, and another 43.03% will change their phones within 2-3 years. However, looking at the demand for mobile phones, more than 70% of drivers will choose mobile phones priced at 1000-3000 yuan.
It is not difficult to see that the replacement frequency of the chauffeur is high, but the replacement budget is low. Analysts from the Huanzhuan Strategy Research Department said that second-hand mobile phones can also perfectly support functional needs such as receiving orders, entertainment, and shopping, and the price is more suitable. For example, the 6 + 64G Huawei P20 Pro, with a transaction price of about 1000-1500 yuan on Huanzhuan, can smoothly run mainstream APPs, games, etc., which can fully meet the needs of chauffeur drivers. It is worth noting that 20% of the surveyed chauffeur drivers are already using second-hand mobile phones, which also shows that this part of the group attaches great importance to cost performance.
Drivers are mostly "pollen", and they still love Huawei most when changing mobile phones.
Mobile phones are a must-have item for chauffeurs to receive orders. When redeeming, chauffeurs not only value the cost performance of mobile phones, but also have a great preference for the choice of mobile phone brands. From the mobile phones used to receive orders, nearly half of chauffeurs are "pollen". Among them, 38.85% of drivers use Huawei mobile phones, and another 7.38% use Honor. In addition, the second and third most commonly used mobile phone brands are OPPO and Apple respectively.
This is also consistent with the quarterly mobile phone market report data released by Huanzhuan. According to the data of Huanzhuan platform, male users are more accepting of Huawei mobile phones than female users prefer iPhone, and Huawei is also the most popular Android mobile phone brand in the second-hand market.
Analysts from the Research Department of Huanzhuan Strategy said that Huawei’s appearance and performance are more in line with male usage habits, and most of the drivers are male drivers, and Huawei’s preference for mobile phone brands can be seen in Huawei’s more than Apple. Take Huawei’s high-end mobile phone Mate series as an example, which is positioned as a business machine and has high stability. The price of the next new model in the second-hand market is only half of that of the new model. Both practicality and price are very suitable for the needs of the driver group. In addition, OPPO pays attention to the development of offline stores, and Apple’s strong iOS ecology has also allowed its own brand to gain higher attention.
In the channel of purchasing mobile phones, drivers have a more balanced choice between online and offline, with Internet e-commerce platforms and mobile phone brand stores accounting for 47.58% and 44.59% respectively.
In this regard, analysts from the Huanzhuan Strategic Research Department said that, on the one hand, mobile phone offline stores in third- and fourth-tier cities are indeed widely laid, becoming one of the main channels for people to buy mobile phones; on the other hand, chauffeurs are mostly between the ages of 20 and 40, and the acceptance of online e-commerce platforms is also high, and the demand for online shopping is also very strong.
Inspection, quality assurance is indispensable, nearly 40% of drivers buy second-hand mobile phones to choose transfer
In addition to the 20% of the interviewed driver drivers who are already using second-hand mobile phones, the survey data of the joint report of Zhuan Zhuan and e-driver also shows that more than 20% of the respondents said they plan to buy second-hand mobile phones when changing mobile phones.
36.09% of chauffeurs who plan to buy a second-hand mobile phone will choose a second-hand platform like Huanzhuan to buy it. People value the function of a second-hand mobile phone more, followed by the brand and price. In addition, 40.19% of chauffeurs buy old mobile phones from real-world friends.
In this regard, analysts from the Research Department of Huanzhuan Strategy also said that the current offline proportion of second-hand mobile phone transactions is higher, many of which occur in the WeChat community and acquaintances, and the online rate accounts for only about 20%. However, with the growth of online shopping demand and the rapid development of online platforms, especially platforms like Huanzhuan that can provide contract fulfillment services, will bring more choices to second-hand mobile phone consumers, including chauffeurs.
According to the survey data, when purchasing second-hand mobile phones, the driver is most worried about quality, followed by after-sales guarantee and mobile phone pricing issues, and very much hope that the platform can provide inspection quality inspection and after-sales quality assurance services.
Since the beginning of the launch, we have taken the lead in launching machine inspection and quality assurance services in the industry, and quickly formed generally recognized quality inspection and service standards in the industry.
At present, Huanzhuan provides 66 major professional quality inspections for second-hand mobile phones traded on the platform. The proportion of platform mobile phone transaction orders choosing inspection services has exceeded 90%; in addition, the platform’s self-operated second-hand mobile phones also provide one-year quality assurance. This also means that the quality inspection and quality assurance services provided by the Huanzhuan platform are recognized by more and more users, and can fully meet the replacement needs of consumers, including chauffeurs. Many interviewed chauffeurs also said that the inspection and quality inspection services provided by Huanzhuan can significantly improve their trust in buying second-hand mobile phones, and after-sales services also make them feel more secure.
Online and offline businesses are working together to promote consumption and boost the economy
As of May 15, the total output value of the national driving market in 2020 has exceeded 3.20 billion and is in a period of rapid development. Founded in 2011, e-driving is committed to providing high-quality, safe, fast and cost-effective driving services. Users can initiate drunk driving, valet parking, door-to-door pickup and delivery, exclusive services for female drivers, business driving, travel driving and other needs through e-driving. At present, e-driving has more than 500,000 registered cooperative drivers nationwide, with an average driving age of more than 13.43 years, covering more than 400 cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
For drivers whose daily income is mainly concentrated in the range of 3,000 to 5,000 yuan and who rely heavily on mobile phones for work, second-hand mobile phones are undoubtedly more cost-effective.
As a comprehensive second-hand trading platform known for second-hand mobile phone transactions, Huanzhuan is committed to providing reliable performance services, including machine inspection and quality inspection, to all consumers, including chauffeurs, through the establishment of a standardized service system, so that everyone can buy and sell second-hand with more confidence and worry, meeting the diverse consumer needs, and becoming an emerging force to boost economic development.
At present, the transfer business has covered more than 2,000 counties and cities across the country, and the demand for second-hand transactions in the lower-tier market represented by third-, fourth- and fifth-tier cities is growing rapidly.
The latest "transfer & find beautiful machine joint 618" battle report data released by the transfer group also shows that during the entire 618 promotion period from 8:00 pm on May 31 to 24:00 on June 18, the B2C transaction volume of the transfer group exceeded 357 million yuan, and the payment transaction exceeded 207,000 orders. A total of more than 180,000 mobile phones were sold.
It is worth noting that during the "peak 28 hours" from 8:00 pm on June 17 to 24:00 on June 18, the B2C business of Huanzhuan Group sold 1 mobile phone every 1.7 seconds. During the 618 promotion period, the top 5 cities where buyers were located were Shenzhen, Guangzhou, Chongqing, Beijing and Dongguan; in addition, third- and fourth-tier cities such as Foshan and Ganzhou also entered the top 10.
On December 16, the 2023 Geely Automobile User Conference was successfully held in Zhanjiang, Guangdong, and Geely Galaxy E8 officially opened the global pre-sale at this event. The new car launched 550km Pro, 550km MAX, 665km Starship Voyage Edition, 665km Starship Smart Driving Edition, and 620km Starship Performance Edition, a total of 5 versions, with a pre-sale price starting from 188,000 yuan. Pre-order users can enjoy a deposit expansion gift, 1,000 yuan to 6,000 yuan. Old users of Geely Holding Group’s brands who successfully order Geely Galaxy E8 during the pre-sale period can enjoy a 10,000 yuan redemption subsidy. Users can place orders through Geely Galaxy’s official website, App, WeChat Mini Program, H5 and other official platforms. It is reported that the new car will be officially launched and delivered in January 2024.
Every year, Geely Automobile User Conference is the initiation, planning, execution, performance and other links of customer engagement activities. It is a platform for Geely and users to seamlessly link, share stories and share a better life. At the 2023 Geely Automobile User Conference, Geely hopes to become friends with every Geely friend, walk hand in hand through every important moment, and share every bit of life. The pre-sale of "Our Dream Car" Geely Galaxy E8 is launched, which brings users’ dreams into reality and makes expectations no longer wait.
45-Inch 8K unbounded smart screen + Galaxy super brain, bringing a more immersive Galaxy panoramic smart cockpit
At the press conference, Geely Galaxy E8 showcased the more immersive "Galaxy Panorama Smart Cockpit" for the first time. The 45-inch 8K unbounded smart screen carried by Geely Galaxy E8 has outstanding screen size, clarity, thinness, screen ratio, and full-screen area can be touched. Based on this, the Galaxy Panorama Smart Cockpit follows the natural law of multi-dimensional sensory interaction, integrates time and humanities into the picture scroll, brings the stars and the sea to the eyes, activates the immersive real experience, creates the best arrangement plan for the large-screen cockpit, creates a new generation of people-scenery-car unbounded fusion space, and refreshes the new standard of pure electric flagship smart cockpit.
And empowered by the "Galaxy Super Brain" composed of "three brains", Geely Galaxy E8 brings a new experience of intelligent travel. "Cloud Brain" Geely Star Smart Computing Center 7 × 24 hours all-weather monitoring; "Car Brain" Qualcomm Snapdragon 8295 chip, 8 times more computing power than 8155 chip; "Mobile Brain" Flyme Link handcar interconnection to achieve seamless ecological flow;
At the same time, Geely Galaxy E8 is equipped with Galaxy N OS Unbounded Edition, 3D desktop, time engine, interactive Dynamic Island, and intelligent energy control functions, bringing a more immersive and realistic visual experience. Intelligent voice interaction 0.23s fast response, OurHours no wake-up, full screen visible can be said, the user can contain 15 commands in one sentence, and multiple people in the whole car can talk at the same time. At the same time, it supports intelligent voice interaction outside the car, which can open the air conditioner and electric tailgate by voice outside the car.
Through Flyme Link handcar interconnection, smooth handcar ecological interconnection can be realized, seamless flow to the car large screen, no need to install. It is worth mentioning that Galaxy E8 has the world’s first car-machine highly integrated car drone that can accompany the car, and the shooting screen is sent back to the car in real time, making travel more fun. Geely Galaxy E8 creates a "Galaxy Immersion Space" with panoramic wisdom and scene travel. Open the "Galaxy Sleeping Cabin", the cloud-feeling seat and the co-pilot lying flat can allow users to relax and rest, and be full of vitality. Turn on the "Galaxy Cinema" mode, iQIYI multi-screen movie viewing, 256-color intelligent light-chasing ambient light, and Galaxy haute couture intelligent fragrance system, easy movie viewing and immersion in audio-visual. Come to the "Galaxy Concert Hall", Harman Yanfei Lishi high fidelity audio, AI music rhythm, full-screen immersion thunder stone KTV, million-level music library, cockpit seconds into music hall.
In the "Galaxy Playground", Geely Galaxy E8 deeply customizes the popular 3A game masterpiece "Wild Drag Race 9", bringing users a playground to play if they want. In the game, 9 major scenes, 53 maps, 104 sports cars, vehicle air conditioners, ambient lights, fragrances and other linkage, allowing users to immerse themselves. Whether it is a single-screen mode challenge, or a double-screen battle with friends, you can play happily. In addition, "Geely Koi" floats water and Migu fast-play casual mini-games, support voice evocation, and the main and co-pilot operate alone, which is super fun and super decompression.
Performance, safety, and appearance are full of all dimensions. Geely Galaxy E8 is the most worthwhile pure electric flagship
As the first mainstream pure electric sedan based on the SEA architecture, the Geely Galaxy E8 has fast acceleration, stable driving control, flexible steering, and can be replenished at high speed. It is one of the best 5-meter pure electric flagships.
The Galaxy E8 uses a new generation of 800V fast flash charging, with a battery, motor, electronic control and thermal management system of 800V all over the world, and a battery life of 180km can be charged in 5 minutes. Empowered by a new generation of high-performance silicon carbide electric drive, the Galaxy E8 Zero 100 accelerates in only 3.49 seconds, and the elk performance reaches 82km/h. Despite the length of more than 5 meters, the turning radius of the Galaxy E8 is only 5.62m, making it the smallest in the same class, and the streets, tracks and lanes are fun. In addition, even without piling up expensive large batteries, the Geely Galaxy E8 can achieve super long battery life.
The Geely Galaxy E8 is also one of the safest 5-meter pure electric flagships. With the support of the Aegis battery safety system, the new generation of BMS battery intelligent management system, and the 7 * 24-hour monitoring of the Geely Star Smart Computing Center, the Geely Galaxy E8 has successfully passed more than 1,000 tests in 6 dimensions such as China Automotive Center charging safety, electromagnetic safety, functional safety, high voltage safety, battery safety, and fire safety, and won the new energy vehicle six-dimensional electrical safety system No. 001 certification. In terms of structural safety, the Geely Galaxy E8 series is equipped with an integrated boron steel door ring, a ten-grid battery anti-collision compartment, a "dragonfly" force transmission structure, and a co-pilot leap airbag, etc., which bring super safety protection.
Since the debut of Geely Galaxy E8, it has attracted extensive attention with its Chinese style that leads the world trend. Mass-produced integrated luminous front face, rhythmic luminous logo, tiger vision headlights, frameless doors, altar wing rear, rising sun tail lights, moisturizing jade streamer body profile, Santan Yinyue suspension audio, lotus pond ripple sub-dashboard, looking up at the galaxy giant screen dome, Shushan stacked door panel design, Xizi waterfront seat quilting, Galaxy crystal knob and other interior designs, as well as global mass-produced ultra-low 0.199 wind resistance coefficient and other designs, make future technology integrated into China’s charm and become a global model.
With its outstanding flagship cockpit, architecture, performance, safety and design strength, Geely Galaxy E8 offers mainstream pure electric users an experience that exceeds expectations.
Beijing News Shell Financial News (reporter Cheng Zijiao) On January 24, in response to online rumors that Douyin was in talks with Alibaba to acquire Ele.me, Ele.me CEO Yu Yongfu responded on the company’s intranet that the rumors were false.
"Fake, we have already refuted the rumors," Mr. Yu said on the intranet. "I don’t know if there are not many things that people can care about in the Internet industry now, but fake can only be fake in the end. I have said in the class committee (management) before that everyone may feel that they have heard the most authority from me, so they will respond positively to everyone again."
He also said that over the past two years, Ele.me has continued to reduce leverage, and its efficiency has been greatly improved. In the next three years, Ele.me will further improve its efficiency, solve its own problems, and complete a new stage goal."The market always hates the poor and loves the rich. It is precisely because we are getting better step by step that more and more voices in the market are paying attention to us. As long as we continue to get better step by step, more and more voices in the market will be optimistic about us. "
Yu Yongfu also said that based on the overall goals for the next three years, the management of Ele.me has made detailed plans for the business strategy for the next 100 days and the next year, and each business unit is also formulating the goals for the new fiscal year. The next step will be gradually implemented, which is worth the market’s continued expectation.
This is the "Phoenix Cloud" image (file photo). Xinhua News Agency (photo courtesy of Zijinshan Observatory)
Xinhua News Agency, Nanjing, April 29 (Reporter Wang Juefan) The reporter learned from the Zijinshan Observatory of the Chinese Academy of Sciences on the 29th that the station’s "Galactic Picture Scroll" sky survey program has released another important achievement. The scientific research team discovered two huge molecular clouds that harbor stars in the Milky Way. Researchers named them "River Cloud" and "Phoenix Cloud" respectively.
The Milky Way galaxy we live in is a spiral galaxy. Near its spiral arms are some thick clouds, some of which are mainly composed of hydrogen gas molecules, which are molecular clouds. As the molecular clouds continue to collapse, the pressure increases and the temperature rises, and gradually a protostar embryo is formed. When the nuclear fusion energy in the protostar embryo is enough to resist its own attractive forces, a new star is born. Therefore, molecular clouds are the precursors of stars and are called "stellar cradles".
The "Dajiang Molecular Cloud" and "Phoenix Molecular Cloud" discovered this time are located in the Great Rift Valley region of the Aquila constellation. Among them, the "Dajiang Molecular Cloud" is about 1,300 light-years away from the solar system. In form, it looks like a long river winding in the universe, and the actual length is about 300 light-years. The "Phoenix Molecular Cloud" is more like a large bird with wings. It is about 2,000 light-years away from the solar system and has about 200,000 times the mass of the sun. "Dajiang" and "Phoenix" are both "big heads" in the Milky Way.
This is the image of "River Cloud" (file photo). Posted by Xinhua News Agency (photo courtesy of Zijinshan Observatory)
"What’s even more exciting is that we can see direct evidence of star formation in the Great River, and stars are probably forming in the Phoenix," said Su Yang, an associate researcher at the Purple Mountain Observatory who worked on the study.
Yang Ji, the head of the "Galaxy Picture Scroll" sky survey program and a researcher at the Purple Mountain Observatory, introduced that the "Galaxy Picture Scroll" sky survey program mainly observes the area of ± 5 on the northern galactic plane, with a total observation range of 2,600 square degrees. The program started in 2011 and is led by the Purple Mountain Observatory, completing observations of about 250 square degrees every year. The "Galaxy Picture Scroll" will achieve many scientific goals such as discovering and compiling molecular cloud source tables for all regions, and analyzing the physical and chemical properties of molecular clouds. These studies are of great significance to human understanding of the origin of stars, planets, and the entire galaxy.
"At present, the’Galactic Picture Scroll ‘has completed 80% of the observation plan, and dozens of important results have been released. It is expected that all observations will be completed in about three years. By then, we will have an unprecedented image of the Milky Way, and people’s understanding of the Milky Way will be greatly expanded." Yang Ji said.
The research results were recently published in the Astrophysical Journal, an authoritative journal of astronomy.
On June 25, Avita Technology landed at the Chongqing International Auto Show and launched a new generation of intelligent electric vehicle technology platform, C (Changan) H (Huawei) N (Ningde Times).
It is worth mentioning that Zhu Huarong, chairperson of Changan Automobile, Xu Zhijun, chairperson of Huawei, and Zeng Yuqun, chairperson of Ningde Times, attended the Avita press conference together. Under the "luxury" lineup, Avita’s popularity has been rising again and again.
Avita Launch
At present, all the traditional independent brands want to complete an upward breakthrough at the time of electrification and intelligent transformation. The Great Wall has salons, Geely has polar krypton, and the well-off has questions. Now Changan, which is a little slower, has also joined the array and launched its high-end new energy brand Avita.
Unlike most new brands, Avita had one more halo, and the three-way cooperation between Changan, Huawei, and Ningde Times made Avita’s prospects broader. But reality was always skinny, and even if there were real materials, Avita’s problems gradually appeared in front of many consumers.
That includes the naming of Avita, the appearance of the first model, the Avita 11, and the theory of "emotional intelligence" that Avita’s chairperson and chief executive, Tan Benhong, has spent a lot of time describing. These issues, while the opinion of the benevolent and the wise, also reflect some of Avita’s shortcomings.
More importantly, compared with other traditional brands’ "two factories" cooperation model, Avita’s so-called "three giants cooperation" not only brings obvious advantages, but also brings a question that the market can’t help but associate, that is, whether there will be differences in interests that will hinder the development of the brand.
As a latecomer to the market, Avita itself does not have an advantage. If the dispute points and potential hidden dangers are not resolved earlier, it may be difficult to get a piece of the cake in this highly competitive track.
Avita’s past and present life
In fact, Avita is not Changan’s "newborn", its predecessor is "Changan NIO", which is a brand jointly established by Changan and NIO.
At the 2018 Qixi Festival, Changan partnered with NIO to officially establish Changan NIO, with Changan Automobile and NIO each holding 45% and the other 10% held by the executive team.
However, as NIO gradually gained a foothold in the domestic new energy market, and the highly competitive market made it difficult for it to spare energy to focus on other businesses. In 2020, Li Bin stepped down as the chairperson of Changan NIO, officially ending this stage.
Of course, NIO did not fully withdraw, but the shares fell to less than 5%. But as the leading party, Changan did not give up, but continued to extend the life of "Changan NIO" through capital increase, and officially changed its name to Avita Technology in May 2021.
Avita 11
It is worth mentioning that as early as 2015, Changan released the "518" new energy vehicle development strategy, planning to launch 34 new energy vehicle models in 10 years. Then in 2017, Changan also announced the "Shangri-La Plan", which is expected to completely stop selling fuel vehicles in 2025. But today, both plans can be said to have failed.
The market will not stop because of a certain company’s strategic problems. Seeing Geely’s Jikrypton, Dongfeng’s Lantu and other brands gradually rise in the market, Changan, which is seriously out of touch with the new energy market, has undoubtedly become the "that person" who is caught off guard and on pins and needles.
In order not to be "abandoned" by the market, Changan not only had to keep "Changan NIO", but also use external forces to catch up. Therefore, after NIO left, Changan "introduced" Huawei and Ningde Times, two heavyweight friends, through capital increases.
At present, the top five shareholders of Avita are Changan 39.02%, Ningde Times 23.99%, Chongqing Chengan 19.01%, Southern Assets 8.73%, Fujian Mindong 5.00%, and NIO retains a 1.13% shareholding ratio. It is worth mentioning that behind Chongqing Chengan are Chongqing State-owned Assets Supervision and Administration Commission and Liangjiang New Area.
Avita’s shareholding structure
Changan, Huawei, Ningde Times, state-owned assets… When these words appeared in the introduction of the same company, the imagination of the market and consumers was instantly opened. Since the official announcement of the cooperation in May last year, Avita has become the expectation of many people.
Unfortunately, in the blooming market environment, Changan overestimated the enthusiasm of consumers. Shortly after changing its name, Avita gradually "disappeared" from the track. Until recently, a press conference reminded people again that Changan also has a high-end brand of new energy vehicles.
From experience, the promotion of new brands during the release and official delivery window is crucial, and the recent Avita 11 overwhelming advertising is undoubtedly a good momentum.
Everything has its pros and cons. While Changan allows consumers to remember Avita, it has also ushered in some controversial issues.
Judging from a large number of netizens’ comments, Avita’s name has attracted much attention.
Avita is taken from the English Avatr, which means virtual avatar in the game or online world. The official gave the word a deeper meaning, that is, to create another self in the intelligent parallel world for each user. This car is also defined as "emotional intelligent electric car, understand your intelligent avatar".
Such an explanation sounds very cultural and representative, but at first glance it will make people feel that it is an overseas brand. Too Westernized and without Chinese characteristics, "I feel a little foreign and foreign" has become a voice.
At the same time, the English Avatr of Avita is similar to the English of the science fiction movie "Avatar", except that one letter is missing, which is easy to confuse. Not only that, the name Avita is also difficult to remember compared to other traditional car brands.
Among the many elements of a brand, the name is the core element of the brand and the basis for forming the brand concept. If a brand wants to expand its influence, it must first make consumers remember the brand name. Compared with the previous Xiaocangxailis, it was difficult to get consumers’ attention at first, but after its model was named "Ask the World", the development momentum improved significantly.
Avita is not easy to remember, nor does it have many characteristics. If the product is not particularly outstanding, it may be difficult to familiarize everyone with this brand.
In addition to the name, as the first model of Avita, the appearance of the Avita 11 to be delivered is also "difficult to say". When it comes to appearance design, Changan’s ability is not weak, and even has a high level. For example, its UNI series has won the love of many young people just because of its appearance.
But according to the current official promotional map, the Avita 11 is a coupe SUV with a slippery back. The front is too "simple", and there are no other elements except for the separate design of daytime running lights and headlights, but the light group is too narrow and long, looking a little hideous and awkward.
Avita 11 front
The side of the car is still normal, but the biggest difference in the back of the car is that its rear glass area is very small and it is sunken inward. This design may minimize the drag coefficient, but for the sake of the drag coefficient, it sacrifices the appearance that consumers value, and may affect the rear view. Is this really cost-effective?
The most controversial aspect of Avita, compared with the name and the appearance of the "sitting" model, is its theory of "emotional intelligence".
At the brand launch, compared to the product information introduction of Avita 11, Avita Chairperson and CEO Tan Benhong spent more time interpreting Avita’s brand definition, namely "emotional intelligent electric vehicle", and proposed "E.I. user request theory system".
Avita Launch
From Tan Benhong’s explanation of "emotional intelligence", Avita’s pursuit is to "add personal touch" to the car, just like a consumer’s confidant, so that consumers can feel the meaning of Avita emotionally, rather than just limited to a machine.
The competition of new energy automobile brands has already risen to the intelligent level. The new brand release does not involve the word intelligent, and it seems that it is embarrassing to introduce it to consumers. The continuous involution of the brand has enriched the intelligent interaction experience of automobiles, and the functions and forms have become more and more complex.
Avita’s invisible and intangible metaphysical concept is more like a deliberate gimmick to be different from AI artificial intelligence.
Anxiety over control under multiple interests
There is no eternal cooperation, only eternal interests. As a result of the cooperation of giants, Avita may be limited to the capital triangle.
For Huawei, which provides software systems and platforms to a number of automakers, the purpose of its layout is very obvious in the era of software-defined smart cars.
From the perspective of the industrial chain, Huawei will grasp the core of smart cars, grasp the traffic entrance of smart cars, and compete with car manufacturers for more has the voice over. Or through the cooperation of multiple manufacturers to accumulate production experience, and finally build their own cars.
Although Avita advertises as "the first emotional intelligent electric vehicle brand with Huawei’s HI full-stack smart car solution", based on the fact that Avita is one of Huawei’s many partners, there is no "halo" effect for consumers at all.
And also think about it, if Avita really enters the Huawei channel, then the Huawei exhibition hall with the M5 is now placed, can it still squeeze Avita 11?
Huawei store ask the world M5
Let’s talk about the "battery Mao" Ningde era, as a battery manufacturer, Ningde era in order to improve the vehicle company has the voice over, as well as the bargaining power in the market, in the past two years, gradually through financing means to invest in new energy vehicle companies, such as Nezha Automobile, Aichi Automobile, Byton Automobile and Geely Krypton and other brands.
In the same way, as more and more car companies cooperate with Ningde Times, the "halo" of Ningde Times is no longer a halo. The difference is that Ningde Times may have another purpose in entering Avita this time. Whether it is the Kirin battery previously released by Ningde Times or the highly integrated CTC technology to be launched in 2025, Avita may be one of the first brands to be put into use.
The use of new technologies and the improvement of vehicle competitiveness will lay the foundation for its foothold in the high-end market. This is also the reason why CATL will invest in Avita, which is more like a "test field" for power battery black technology.
As a "leader", Changan certainly knew that it was a big "hidden danger" to let its partners "master" the most important power battery in electric vehicles and the intelligence of its views, but it had to choose to compromise.
On the one hand, as a leading enterprise in the field of autonomous vehicle enterprises, Changan has been in a marginal position in the field of new energy. If it does not try its best to catch up in the short term, the gap will only widen until it is abandoned by the market. On the other hand, whether it is power batteries or intelligence, the research and development costs are extremely high, which is not something that traditional automobile companies can afford. Choosing cooperation is undoubtedly the best choice.
In this way, the three parties can be said to have "each mind". As a new brand, with the gradual development of Avita, once a certain part of the three-party cooperation changes, it may become a major disaster for Avita. This will not only make people think, after the embryonic stage, how much support will the three parties give Avita?
Nowadays, new energy vehicles are getting more and more crowded, and whether the track can accommodate Avita, a new player, the market will provide the answer.
At the moment of the epidemic, the fire of community group buying has begun to burn again.
Recently, it has been reported that Vipshop is recruiting a head of delegation in Zhuzhou, Hunan. Judging from the recruitment information disseminated, the first to recruit is the investment promotion staff (BD) – in addition to expanding the position and developing the head of delegation, the job content also includes assisting the head of operation and revenue, and the position treatment is calculated according to the basic salary of 4000 + performance + commission. BD is often the prelude to building the business and team, but on the major recruitment platforms, there is no official recruitment information for the time being, and this recruitment is more likely to be carried out quietly.
As an e-commerce platform that swipes TV screens all year round, takes clothing as its core category, and has a stronger "sale" mind, Vipshop and community group buying are connected in tandem, which at first glance is very inconsistent. But it is reasonable to analyze the business model. Vipshop has always wanted to cut from vertical categories to all categories, but the "lack of traffic" has always stuck its transformation lifeline. Even in 2017, Tencent and JD.com announced their investment in Vipshop, and Vipshop sales entered WeChat Jiugongge. The continuous supply of traffic from Tencent’s social products still failed to solve the anxiety of Shen Ya, the founder of Vipshop.
In the field of e-commerce, the division of online traffic has been basically stable, but offline traffic has not yet been fully penetrated, and there is still a chance to take a chance.
Community group buying is considered to be the hottest track in 2020, but this year, there have been subtle changes:
1. Compared with the "first day order and next day pickup" recognized by the industry in the previous two years, the model of community group buying seems to have returned to the essence of the original "group buying", a model of making a fortune from a private domain;
2. Regional and local groups have begun to thrive again, and even now it is a personal group – through tools such as Kuaituan, anyone can not be attached to a certain platform, become a leader, and enter the community e-commerce;
3. From high-frequency fresh food to daily general merchandise, consumers who have been cultivated are no strangers to group buying and even demand more.
The change of the competition landscape and the maturity of consumption habits have increased the "probability" of Vipshop’s community group buying. However, when Tongcheng Life, Food and Enjoy Club, and Shihui Group fell one after another, the orange heart selection and prosperous selection that brought capital into the game frequently contracted, and Duoduo Shopping and Meituan Preferred continued to lose money. The industry does not seem optimistic about Vipshop’s rash entry. In the second half of the increasingly complex industry, Vipshop up the ante may be a risky move, but it may not be a breakthrough.
"Group buying seniors"
Vipshop is not a traditional e-commerce platform. It first started by relying on "special sales" – it was more often called "flash sales" in the early e-commerce field. It is in the form of limited-time sales, regularly launching products of internationally renowned brands, at a discount of 1-50% from the original price for exclusive members to snap up for a limited time. This was a strong market demand a decade ago when there was a serious overcapacity in apparel: according to wind data, among the 87 listed companies in the textile and apparel industry, the cumulative inventory reached 73.20 billion yuan in mid-2012.
However, when the inventory dividend resources gradually dried up, the core competitiveness of the flash sale model was weakened. Vipshop’s competitor VANCL also launched flash sale, and the commission ratio was lower than that of Vipshop; Dangdang quickly launched "tail exchange", and the intention of challenging was obvious; not to mention JD.com and Tmall also launched their own special sales channels. For Vipshop, which started flash sale, the industry volume of flash sale is not as good as that of traditional e-commerce, and whether it is the supply chain or the self-produced traffic level, Vipshop cannot compete with the comprehensive e-commerce platform.
In such an industry context, there is neither stable goods nor closed-loop in-app traffic, and accurate consumer groups have become Vipshop’s final weight. Getting more external traffic and becoming the head of the vertical industry have become the key to Vipshop’s competition, and it has also become an opportunity for it to target group buying.
In 2012, at the height of the PK battle, Vipshop officially tested the "group buying" model. The essence of group buying is group shopping, which uses social stickiness to gather more consumers – that is, traffic, which is exactly what Vipshop needs. Vipshop set up the group buying channel "Vipshop Group" at that time, which made a distinction from the main category of clothing of flash sale, mainly engaged in daily necessities, including cosmetics, home improvement, accessories, snacks… However, by the third quarter of 2014, Vipshop began to shrink the group buying business. By the second quarter of 2015, the group buying revenue contribution had been reduced to 0.2% of the total quarterly revenue, compared to 5.5% in the same period last year.
Vipshop is now very rich in categories
In this regard, Yang Donghao, then the CFO of Vipshop, once explained that the unit price of the group buying business was only half of the company’s main business, but the company still had to pay for the delivery of each group buying order, and the profit margin of the group buying business was much lower than that of Vipshop’s main business. Considering the low unit price of the group buying business, there was also a certain gap between the repurchase rate and the sale, so the operation was adjusted – Vipshop’s first group buying test started with external traffic, and finally did not make money, and finally gave way to the company’s short-term revenue indicators.
In the fierce competitive environment at that time, it was difficult to say that this was a wrong move. But a few years later, Vipshop was still worried about traffic, and its motivation for entering the group buying market was still there. The change was that the giants who had entered the market in the past two years had already used their money to develop their consumption mentality and market education. When consumers began to pay for group buying, Vipshop’s sales crowd that had accumulated for several years became a valuable asset. It was so similar to the label attributes of the group buying crowd that it was not surprising that Vipshop, a veteran with the "group buying gene", chose to leave the market again at this time.
Fresh food e-commerce has long been deployed
Nowadays, when we talk about community group buying, it seems that "placing an order on the first day and picking up the goods the next day" has been taken as a definition. Duoduo Shopping, Meituan Preferred, Amoy Vegetables… have all strengthened the "fresh" label for it. And the "old three groups" of community group buying: Tongcheng Life, Prosperity Preferred, and Shihui Group, were first ordered in the WeChat group to pry the private domain, and then became a platform. In a track with a very diverse business model, community group buying, which was born out of "group buying", is essentially still in the category of social e-commerce.
In the past few years, Vipshop has focused its attention back on specials, but it has always been obsessed with social commerce.
Opening Xiaohongshu, it is easy to be confused by the message "Recruiting Vipshop community leaders and university leaders" – although both are called leaders, the functions of the leaders here are not similar to those in community group buying. One leader told "E-commerce Online" that after becoming a leader, you can "issue coupons" or "send links". "All Vipshop products can be sent, and consumers can get commissions when they place an order. In terms of commission ratio, shoes are 3%, clothes are 6-7%, and cosmetics are 1%. Take a coupon over 999 yuan minus 50 yuan as an example, customers can get 949 * commission ratio income." In addition, if a new leader is recruited, the old leader can get a maximum of 355 yuan recruitment income.
Unlike group buying, Vipshop launched the Mini Program and APP "Only Enjoy Customer" in 2015, which is the above-mentioned "secondary distribution + Mini Program" logic, which is actually more similar to Taobao customers. It does not need to "form a group", but distributes rebates. The same as the traditional group buying model is that they all rely on private domain groups. The head of the group has certain network resources and operational experience can also be reused.
At present, it is not clear how Vipshop carries out community group buying, but it actually has a lot of cards in hand.
The industry believes that Vipshop may adopt two models: 1. Community rebate model, not bound by the actual geographical location, through online sharing to users, successfully earn part of the commission; 2. Community head model, with the geographical location of the community as the coordinate, point-to-point offline laying, more similar to traditional community group buying, transferring the distribution and labor costs at the end to the head.
If the first model is adopted, the "distribution leaders" who only enjoy customers are ready-made resources, but because the offline geographical location of the leader and the members of his private domain group is not the same, the distribution cost of the goods is on the platform side, and the distribution location is high. If the second model is adopted, although it needs to re-expand and recruit the leader, it is more biased towards the "real-world friends economy". After the distribution is perfected, the sales situation will be more stable. Centralized order issuance, distribution costs are also lower than the former.
Weixiangke is actually a distribution app.
But no matter which model is adopted, Vipshop’s ultimate goal is to sell goods and precipitate traffic, requiring not only the head of the team, but also the cooperation of goods, logistics, and tools.
As early as 2017, Vipshop launched a fresh food project. In 2018, Vipshop launched a fresh community store "Pinjun Life" and set a goal of opening 10,000 stores in three years. At that time, Vipshop Fresh and Pinjun Life had been connected in the background, and consumers placed orders on Vipshop or Pinjun Life APP, which could be delivered to their door or picked up by the store. At the end of 2020, the investment company wholly owned by Vipshop invested in the parent company of "Vegetable Dongpo". Vegetable Dongpo focuses on fresh supply chain management and community group buying system technical services to help enterprises solve problems in the supply chain such as order, procurement, sorting, distribution, mall and operation background such as product selection, high-quality, marketing and other issues.
Judging from several cards, Vipshop is at least prepared, and it is more likely to choose the "Community Leader Mode".
Did the leaders buy it?
Tongcheng Life, Prosperity Optimization, and Shihui Group all started from the private domain, but in the end they all took the road of developing the platform. A contradiction that has been repeatedly mentioned is that the platform model is actually converting the private domain traffic of the head of the group into the public domain traffic of the platform. The pull between the head of the group and the platform always exists between the two.
A straightforward question is whether the new generation of group buyers, who are already familiar with group buying and have personal resources in their hands, still buy into the platform? Or, more pointedly, at a time when the supply of goods is so abundant, how much loyalty does the group leader have left for a single platform? "Anyway, it is a group. Instead of letting the platform charge me a commission, it is better for me to earn the money myself," said a group leader.
In the past 12 months, the other side of the community group buying head players have fallen one after another. Local and regional groups are becoming active again, and even individual groups are rising rapidly – a community group buying tool called "Kuaituan", Mini Program, is popular. It belongs to Pinduoduo and can help the head of the group to publish group buying, follow orders and asset details. According to relevant media reports, in June 2021, the GMV of Kuaituan was 2 billion yuan, and the internal expectations of Kuaituan were doubled to 4 billion yuan in November 2021. Kuaituan official claims that there are more than one million heads. At the end of February this year, Tencent also tested a group buying tool Mini Program "Goose Enjoy Group" on WeChat.
Fast Tuan Tuan mode, source: Cayman 4000
At this point, community group buying has begun to divide into two paths: the platform model and the head model.
The advantage of the head of the group model is that the growth is rapid, and the head of the group from all over the world can spontaneously open a group, which makes the cost of community group buying the original city opening and expansion point greatly reduced; but the head of the group model is not without disadvantages. Take the fast group as an example, it is mainly divided into the supply head, the big head and the small head. The supply head is often the brand owner and the distributor, and directly controls the product resources; the big head is the early purchasing agent and micro-business, and the network resources are rich; the big head can set the commission ratio and let the small head help sell – but in this process, the boundaries between the supply head, the big head and the small head are not clear, and the situation of the head of the group "rolling each other" is common.
Vipshop enters the market as a platform. At this time, when it gets involved in community group buying, it must first face the contradiction of "pulling between the platform and the head of the group".
The layout of the category is also a challenge: whether to put fresh food on the shelves? Fresh food is a high-frequency consumption, which has been verified by many platforms for excellent drainage effect, but its profit margin is limited, storage conditions are harsh and easy to wear and tear, which is different from the standard transportation of clothing and other products that Vipshop has always been good at. For Vipshop, the uncertainty of doing community group buying is still very high, which may be an important reason why the industry is not optimistic about it.
However, military risk tricks sometimes come out of the blue, especially in areas such as community group buying and social e-commerce. Running through the new model is still the expectation of the industry. Vipshop, which has been silent for a long time, wants to return to the center of the stage, and everything can only be clearer when its business surfaces.
Original title: "Another e-commerce company backed by Tencent, entering the community group buying"
