标签归档:西安高端外卖

Is Didi Chuxing’s acquisition of Uber China suspected of being a monopoly?

  Last week, rumors of Didi buying Uber China spread one after another. Yesterday, the news was officially confirmed. Didi Chuxing announced yesterday that it will acquire all the assets of Uber China in the Chinese mainland, including brand, business, data and so on. At the same time, Uber China will become the largest shareholder of Didi, holding a 20% stake in the merged company.

  Yesterday, Didi Chuxing announced a strategic agreement with Uber Global, and Didi Chuxing will acquire Uber China’s brand, business, data and other assets to operate in the Chinese mainland.

  event

  Uber China will become Didi’s largest shareholder

  After the strategic agreement, Didi Chuxing and Uber Global will hold each other’s shares as minority shareholders. Uber Global will hold a 5.89% stake in Didi, equivalent to a 17.7% economic interest. Uber China will acquire a 20% stake in the combined company and become the largest shareholder of Didi Chuxing.

  In terms of human resources, Cheng Wei, founder and chairperson of Didi Chuxing, will join Uber’s global board of directors. Uber founder Travis Kalanick will also join Didi Chuxing’s board of directors. At the same time, the two teams will be integrated by Didi, sharing resources in user resources, online and offline operations and marketing and promotion.

  In terms of operation, in the future, Uber China will maintain the independence of its brand and operation, which means that Uber’s brand and system will not disappear, and drivers and passengers can still use the travel services provided by Uber. At the same time, Didi Chuxing said that it will advocate internal competition and mutual promotion. Didi said that in the future, it will launch more refined and diversified services to meet consumers’ increasingly rich travel needs and continue to increase drivers’ income. This means that in addition to the functions currently provided by Didi such as special cars, taxis, ride-hailing, chauffeur driving, test driving, and public transportation, Didi will also launch more forms and content services in the future.

  Cheng Wei, founder and CEO of Didi Chuxing, said that in the past two years or so, Didi Chuxing and Uber have been competing and learning from each other in the field of innovation in China. As a technology leader rooted in China, Didi Chuxing hopes to continuously promote technological innovation and change the future of human transportation. The cooperation with Uber will enable the entire mobile transportation industry to move towards a healthier, more orderly and higher-level development stage.

  reason

  Why did Didi and Uber merge?

  Management compromises with capital markets

  According to foreign media reports, the merger is led by investors from both sides. At present, the two sides have BlackRock, Hillhouse Capital, Tiger Fund, and China Life. Four joint investors, especially Tiger Fund and Hillhouse Capital, which are both investors, play a crucial role in it. It is not so much that Uber’s global management chose to end the war in the Chinese market through the merger, but rather to compromise with capital markets in order to protect its global business. Uber previously planned to invest another 1 billion US dollars in the Chinese market to "burn money", but investors blocked this plan. Uber’s investors hope that the management will end the costly battle with Didi in China. According to reports, Uber’s founders initially opposed the merger plan, but eventually had to compromise with investors.

  No matter who is leading, the move is intended to end the "cash burning" of both parties, especially Uber China, while also helping Uber China better integrate into the Chinese market is a common view in the industry. In an open letter yesterday, Uber founder Travis Kalanick said: "As an entrepreneur, I have learned that success is not only about following your heart as much as possible, but also trying to follow your reason. Continuing to provide services to Chinese cities and drivers and users who depend on Uber is only possible if it is profitable." This represents Uber’s current state of continuous loss and cash burning, which is also the most important reason for the merger.

  Can’t Uber China’s money burn?

  Wang Ruchen, an Internet analyst and founder of Quark Media, said that Uber can no longer burn money in China. Uber and Didi have invested a lot of money to compete in the development of the past few years. At the current stage, they have burned several rounds. Since June 2014, they have raised a total of 11.50 billion yuan. Investors are facing the problem of liquidity, so "shaking hands and making peace" is inevitable. At the same time, there is also a very important reason. The current situation and problems encountered by multinational Internet companies in China are actually more than they imagined before entering China. Foreign companies believe more in the penetration of technology and systems, but in fact, the Chinese market needs more manpower, landing, implementation, etc. When Uber first entered China, it had a team of less than 10 people. Now, although it has grown to 800 people, its ability to reach offline is still very weak compared with Didi’s 5,000 people. In the future, cross-regional development will have cross-regional integration, which is a trend and inevitable.

  Internet observer Luo Chao said in an interview with the Beijing Youth Daily reporter that Uber’s poor performance in China is an important reason. Very few international giants have succeeded in localizing in China, and Uber is no exception.

  Ride-hailing guidelines put pressure on Uber China

  Last week, the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" and "Interim Measures for the Administration of Online Booking Taxi Business Services" were promulgated. Online car-hailing became legal, which means that Didi, which has implemented the policy of "affiliated operating company", is the biggest beneficiary of the new policy. Uber China, which has always been connected to the platform by private cars, obviously needs to change its business model to better adapt to the new regulations, which also brings a lot of pressure to Uber China. In its response yesterday, Didi also said that Didi will work closely with regulators to continuously cultivate the market; create a healthy and orderly industry ecology, and make more positive contributions to China’s economic growth and employment transformation.

  impact

  "Suspected monopoly" is mentioned again

  After the merger of the two, what will be the impact on the travel sector? Analysys analyst Zhang Xu believes that the current active user coverage of Didi Chuxing and Uber China in China’s private car market occupies the top two positions respectively. After Didi Chuxing acquires Uber China, the private car market landscape will usher in great changes, oligopoly will be further enhanced, and market competition will enter a new stage. For other private car manufacturers, competitive pressure will further increase, and force competing companies to accelerate product and service innovation to increase user volume and enhance existing active user stickiness.

  The oligopolization of the special car market is imminent

  It is also reported that Didi and Uber China have not yet declared their merger intentions to the relevant departments. Previously, other competitors raised the issue of "suspected monopoly" during the merger of Didi and Kuaidi, but Didi responded at the time that the market share has not yet reached the monopoly requirement. Now that Didi is growing bigger and bigger, the term "suspected monopoly" has been mentioned again.

  In this regard, Zhang Xu believes that the market that the two have penetrated is a completely competitive market. In the Chinese car market, in addition to Didi Chuxing and Uber China, there are still many players such as Yidao, Shenzhou Special Car, and Shouqi Car-hailing, and all places are eager to try to establish local online car-hailing platforms. Take Yidao and Shenzhou Special Car as an example. In the past year or so, they have invested a lot of energy and have also pulled up a lot of orders for them in terms of increasing subsidies and expanding users. That is to say, in this fully competitive market, each company has considerable strength. In the face of so many competitors, no one dares to cancel subsidies and raise prices lightly. But at the same time, the penetration rate of private car travel among urban residents is still at a low level. After Didi Chuxing acquired Uber China, it still needs to invest a lot of resources in the private car travel market to carry out "Internet +" reform of traditional travel. Didi Chuxing’s acquisition of Uber China has not yet formed a monopoly situation, but the oligopoly of the private car market is on the horizon.

  China Car Rental shares fell nearly 4%.

  But there are also opposition voices that believe that the merger of Didi and Uber China will undoubtedly be a huge loss for users. Internet observer Ge Jia told the Beijing Youth Daily that the merged company will control the vast majority of the online car-hailing market, forming a de facto monopoly pattern, and then choose the opportunity to use this monopoly position to pose a threat to the interests of ordinary users.

  The monopoly of private car service is different from the monopoly of ordinary business. It is a business with public attributes and has a strong public service nature. I hope the regulatory authorities can deeply understand the difference between this merger case and previous cases. In the approval process, they will no longer be lenient. It is necessary to evaluate the possible impact on ordinary users in detail, and make their own final decision based on the choice to protect the interests of consumers. For consumers, monopoly is ultimately a bad thing. It is unrealistic to simply hope for policy supervision and protection. Always be prepared to vote with your feet is king.

  Yesterday, after the news of the merger between Didi and Uber China broke, the newly listed China Car Rental fell by nearly 4%, which also represents the market’s panic about the potential monopoly of the transportation giant.

  News Memory

  Didi, Uber, and China all have Liu family members behind them

  Didi and Uber China have another relationship. Didi’s president, Jean Liu, and Uber’s head of China strategy, Zhen Liu, are Liu Chuanzhi’s daughter and niece, respectively. The two are actually cousins.

  At present, Liu Qing is the president of Didi Company and is the "second-in-command" of Didi Company except for Cheng Wei, the CEO. After the news of the merger between the two parties was released yesterday, Liu Qing and Cheng Wei jointly issued an internal letter to Didi colleagues. The letter mentioned that "great opponent, epic showdown" is an evaluation of Uber, which can also be regarded as an evaluation of Uber’s leadership team.

  Liu Qing was born in 1978, with a bachelor’s degree in computer science from Peking University and a master’s degree from Harvard University. Her father was Liu Chuanzhi, the founder of Lenovo Group, but she did not enter Lenovo’s job. It is said that Liu Chuanzhi once stipulated that "children of Lenovo management shall not work in the company". In 2002, Liu Qing joined the investment banking department of Goldman Sachs; in 2008, Liu Qing served as the executive director of Goldman Sachs (Asia) Limited Liability Company, with an annual income of more than 10 million yuan. Among them, Didi is also the company that Liu Qing has always wanted to invest in on behalf of Goldman Sachs. In 2014, at the invitation of Cheng Wei, Liu Qing joined Didi as the chief operating officer. At that time, Uber was just about to enter the Chinese market, and Didi’s biggest competitor was Kuaidi.

  On Valentine’s Day 2015, Didi and Kuaidi announced the merger, which was one of the main events led by Liu Qing at Didi. In the same month, Liu Qing was promoted to president of Didi. Cheng Wei said, "Liu Qing helped the company complete the largest financing of 700 million US dollars for a non-listed company in half a year when he joined Didi, and led the special car, PR (public relations department), and GR (government public relations department) teams to fight bloody battles, blazing a bloody path, and started a future-oriented organizational change in the personnel field. After serving as president, Liu Qing will be more responsible for the daily business operations of the company."

  Liu Zhen is Liu Chuanzhi’s niece. She graduated from Renmin University in China and studied at the University of California, Berkeley. After working in a law firm in Silicon Valley, she was sent back to China in 2008 to represent Silicon Valley companies in some investment work in China, mainly in charge of legal advice for Internet companies, and Uber is her client. In early 2014, Uber entered China, and in August 2015, Liu Zhen made her first public appearance as the head of Uber China strategy. Since Uber China does not have a CEO, Liu Zhen is called the "first sister" in Uber China.

  The previous rivalry between Didi and Uber was seen to some extent as a showdown between the two women of the Liu family. When news of the merger broke, some netizens said that "Erliu can finally meet and chat happily".

  Does Liu Chuanzhi have any objections to his cousins as the first and second leaders of two travel giants? Previously, Liu Chuanzhi responded positively to the question in an interview with the media, "The specific issue of the child is rarely discussed. I am not as supportive or unsupportive as the outside world said. I did not stop it. My wife is clearly opposed." In addition, Lenovo is also a major shareholder of another travel platform, Shenzhou Car Rental. Is this accidental or arranged? Liu Chuanzhi said, "It is all accidental. Liu Qing and Liu Zhen both chose their own careers, and they have nothing to do with me at all. In terms of enterprises, I should pay more attention to Shenzhou Car Rental. After all, this is invested by Legend Holdings. Everyone is running for the development of their own careers, so there is nothing."

  Text/Our reporter, Wen Jing, graphic production/Pan Fan

Geely Galaxy E8 will be launched and delivered in January 2024, with a total of 5 versions, with a pre-sale price of 188,000 yuan.

On December 16, the 2023 Geely Automobile User Conference was successfully held in Zhanjiang, Guangdong, and Geely Galaxy E8 officially opened the global pre-sale at this event. The new car launched 550km Pro, 550km MAX, 665km Starship Voyage Edition, 665km Starship Smart Driving Edition, and 620km Starship Performance Edition, a total of 5 versions, with a pre-sale price starting from 188,000 yuan. Pre-order users can enjoy a deposit expansion gift, 1,000 yuan to 6,000 yuan. Old users of Geely Holding Group’s brands who successfully order Geely Galaxy E8 during the pre-sale period can enjoy a 10,000 yuan redemption subsidy. Users can place orders through Geely Galaxy’s official website, App, WeChat Mini Program, H5 and other official platforms. It is reported that the new car will be officially launched and delivered in January 2024.

Every year, Geely Automobile User Conference is the initiation, planning, execution, performance and other links of customer engagement activities. It is a platform for Geely and users to seamlessly link, share stories and share a better life. At the 2023 Geely Automobile User Conference, Geely hopes to become friends with every Geely friend, walk hand in hand through every important moment, and share every bit of life. The pre-sale of "Our Dream Car" Geely Galaxy E8 is launched, which brings users’ dreams into reality and makes expectations no longer wait.

45-Inch 8K unbounded smart screen + Galaxy super brain, bringing a more immersive Galaxy panoramic smart cockpit

At the press conference, Geely Galaxy E8 showcased the more immersive "Galaxy Panorama Smart Cockpit" for the first time. The 45-inch 8K unbounded smart screen carried by Geely Galaxy E8 has outstanding screen size, clarity, thinness, screen ratio, and full-screen area can be touched. Based on this, the Galaxy Panorama Smart Cockpit follows the natural law of multi-dimensional sensory interaction, integrates time and humanities into the picture scroll, brings the stars and the sea to the eyes, activates the immersive real experience, creates the best arrangement plan for the large-screen cockpit, creates a new generation of people-scenery-car unbounded fusion space, and refreshes the new standard of pure electric flagship smart cockpit.

And empowered by the "Galaxy Super Brain" composed of "three brains", Geely Galaxy E8 brings a new experience of intelligent travel. "Cloud Brain" Geely Star Smart Computing Center 7 × 24 hours all-weather monitoring; "Car Brain" Qualcomm Snapdragon 8295 chip, 8 times more computing power than 8155 chip; "Mobile Brain" Flyme Link handcar interconnection to achieve seamless ecological flow;

At the same time, Geely Galaxy E8 is equipped with Galaxy N OS Unbounded Edition, 3D desktop, time engine, interactive Dynamic Island, and intelligent energy control functions, bringing a more immersive and realistic visual experience. Intelligent voice interaction 0.23s fast response, OurHours no wake-up, full screen visible can be said, the user can contain 15 commands in one sentence, and multiple people in the whole car can talk at the same time. At the same time, it supports intelligent voice interaction outside the car, which can open the air conditioner and electric tailgate by voice outside the car.

Through Flyme Link handcar interconnection, smooth handcar ecological interconnection can be realized, seamless flow to the car large screen, no need to install. It is worth mentioning that Galaxy E8 has the world’s first car-machine highly integrated car drone that can accompany the car, and the shooting screen is sent back to the car in real time, making travel more fun. Geely Galaxy E8 creates a "Galaxy Immersion Space" with panoramic wisdom and scene travel. Open the "Galaxy Sleeping Cabin", the cloud-feeling seat and the co-pilot lying flat can allow users to relax and rest, and be full of vitality. Turn on the "Galaxy Cinema" mode, iQIYI multi-screen movie viewing, 256-color intelligent light-chasing ambient light, and Galaxy haute couture intelligent fragrance system, easy movie viewing and immersion in audio-visual. Come to the "Galaxy Concert Hall", Harman Yanfei Lishi high fidelity audio, AI music rhythm, full-screen immersion thunder stone KTV, million-level music library, cockpit seconds into music hall.

In the "Galaxy Playground", Geely Galaxy E8 deeply customizes the popular 3A game masterpiece "Wild Drag Race 9", bringing users a playground to play if they want. In the game, 9 major scenes, 53 maps, 104 sports cars, vehicle air conditioners, ambient lights, fragrances and other linkage, allowing users to immerse themselves. Whether it is a single-screen mode challenge, or a double-screen battle with friends, you can play happily. In addition, "Geely Koi" floats water and Migu fast-play casual mini-games, support voice evocation, and the main and co-pilot operate alone, which is super fun and super decompression.

Performance, safety, and appearance are full of all dimensions. Geely Galaxy E8 is the most worthwhile pure electric flagship

As the first mainstream pure electric sedan based on the SEA architecture, the Geely Galaxy E8 has fast acceleration, stable driving control, flexible steering, and can be replenished at high speed. It is one of the best 5-meter pure electric flagships.

The Galaxy E8 uses a new generation of 800V fast flash charging, with a battery, motor, electronic control and thermal management system of 800V all over the world, and a battery life of 180km can be charged in 5 minutes. Empowered by a new generation of high-performance silicon carbide electric drive, the Galaxy E8 Zero 100 accelerates in only 3.49 seconds, and the elk performance reaches 82km/h. Despite the length of more than 5 meters, the turning radius of the Galaxy E8 is only 5.62m, making it the smallest in the same class, and the streets, tracks and lanes are fun. In addition, even without piling up expensive large batteries, the Geely Galaxy E8 can achieve super long battery life.

The Geely Galaxy E8 is also one of the safest 5-meter pure electric flagships. With the support of the Aegis battery safety system, the new generation of BMS battery intelligent management system, and the 7 * 24-hour monitoring of the Geely Star Smart Computing Center, the Geely Galaxy E8 has successfully passed more than 1,000 tests in 6 dimensions such as China Automotive Center charging safety, electromagnetic safety, functional safety, high voltage safety, battery safety, and fire safety, and won the new energy vehicle six-dimensional electrical safety system No. 001 certification. In terms of structural safety, the Geely Galaxy E8 series is equipped with an integrated boron steel door ring, a ten-grid battery anti-collision compartment, a "dragonfly" force transmission structure, and a co-pilot leap airbag, etc., which bring super safety protection.

Since the debut of Geely Galaxy E8, it has attracted extensive attention with its Chinese style that leads the world trend. Mass-produced integrated luminous front face, rhythmic luminous logo, tiger vision headlights, frameless doors, altar wing rear, rising sun tail lights, moisturizing jade streamer body profile, Santan Yinyue suspension audio, lotus pond ripple sub-dashboard, looking up at the galaxy giant screen dome, Shushan stacked door panel design, Xizi waterfront seat quilting, Galaxy crystal knob and other interior designs, as well as global mass-produced ultra-low 0.199 wind resistance coefficient and other designs, make future technology integrated into China’s charm and become a global model.

With its outstanding flagship cockpit, architecture, performance, safety and design strength, Geely Galaxy E8 offers mainstream pure electric users an experience that exceeds expectations.

Flagship performance, Huawei P7 telecom version Hangzhou hot sale 2199 yuan

  [PConline Zhejiang Railway Station Quote]Huawei P7 uses its own a HiSilicon Kirin 910T 1.8GHz quad-core processor, 1.8GHz main frequency, 2GB RAM + 16GB ROM, and supports a maximum of 64GB memory expansion. 5.0-inch 1080P resolution IPS screen, using in-cell technology, the front and back bodies cover the third-generation Corning Gorilla Glass. 13 million pixel rear + 8 million pixel front-facing camera, the main camera adopts F2.0 aperture, Sony 4th generation stacked sensor. Based on Android 4.4.2 customized Emotion 2.3 operating system and 2500mAh capacity battery. At present, the latest offer of Zhejiang Sun Bing Digital, a recommended distributor in the Pacific Ocean, has been reduced to black and white: 2199 yuan. Interested friends can contact the merchant at the end of the article.

Mobile communication latest price change table
Model Previous quotation (yuan) Current price (yuan) Rise and fall (yuan) Remarks
Huawei P7 Telecom Edition So — yeah. 2199 So — yeah. So — yeah.
Collection date: August 28, 2014, please click for more market price changesZhejiang mobile phone market

Huawei P7 Telecom Edition
Huawei P7 Telecom Edition  picture  series  review  forum  quote  Online shopping price

  Huawei P7 Telecom Edition is equipped with a 5.0-inch 1080P resolution IPS screen on the front, using in-cell technology, and the front and back bodies are covered with the third-generation Corning Gorilla Glass. It looks not only beautiful but also quite atmospheric. Equipped with a HiSilicon Kirin 910T quad-core processor with a frequency of 1.8GHz, with a combination of 2GB RAM + 16GB ROM, the overall performance is powerful. It has a combination of 13 million pixel rear + 8 million pixel front-facing camera, the main camera adopts F2.0 aperture, and Sony 4th generation stack sensor.

Huawei P7 Telecom Edition
Huawei P7 Telecom Edition  picture  series  review  forum  quote  Online shopping price 

PConline Product Library– Specifications
brand Huawei
series Huawei P7 series
Model P7 Telecom Edition
Mobile phone frequency band GSM 900/1800MHz, CDMA 2000/1x ev-do (Telecom 3G), TD-LTE 2370-2390 MHz/2635-2655 MHz (Telecom 4G), Dual SIM Dual Standby
weight 124G
system Android 4.4
Bluetooth Bluetooth v4.0
WiFi (WLAN) Supports WiFi, IEEE 802.11 b/g/n
expansion card No expansion card function
product link //product.pconline.com.cn/mobile/huawei/568669.html
online shopping price comparison Price comparison of major e-commerce companies
IT mall Online shopping price
More details picture  quote  parameter  compare  User comments  Review · Quotes

  Editor’s comment:Huawei P7 Telecom Edition, as a flagship model of Huawei, features a sleek and slim appearance without losing the performance of the flagship. It is very suitable for young users. Interested friends must not miss it.[Return to Zhejiang Branch to view more]

  When purchasing a machine, mention PConline Pacific Computer Network for better service or discounts.

  [Reference price]:Huawei P7 Telecom Edition It’s 2199 yuan.
  [Sales merchant]: Zhejiang Sun Bing Digital //m.pconline.com.cn/shop746151/
  [Business Address]: S258, 2nd Floor, No. 108, Wensan Road, Xixi Cyberport, Xihu District, Hangzhou City, Zhejiang Province
  [Business phone]: 13958009709 Sun Bing
  [Latest Quotes]:Zhejiang mobile phone market
  [Quote inquiry]:Zhejiang mobile phone quotation

Ele.me CEO responds to rumors of being acquired by Douyin: Fake can only be fake after all

Beijing News Shell Financial News (reporter Cheng Zijiao) On January 24, in response to online rumors that Douyin was in talks with Alibaba to acquire Ele.me, Ele.me CEO Yu Yongfu responded on the company’s intranet that the rumors were false.

"Fake, we have already refuted the rumors," Mr. Yu said on the intranet. "I don’t know if there are not many things that people can care about in the Internet industry now, but fake can only be fake in the end. I have said in the class committee (management) before that everyone may feel that they have heard the most authority from me, so they will respond positively to everyone again."

He also said that over the past two years, Ele.me has continued to reduce leverage, and its efficiency has been greatly improved. In the next three years, Ele.me will further improve its efficiency, solve its own problems, and complete a new stage goal."The market always hates the poor and loves the rich. It is precisely because we are getting better step by step that more and more voices in the market are paying attention to us. As long as we continue to get better step by step, more and more voices in the market will be optimistic about us. "

Yu Yongfu also said that based on the overall goals for the next three years, the management of Ele.me has made detailed plans for the business strategy for the next 100 days and the next year, and each business unit is also formulating the goals for the new fiscal year. The next step will be gradually implemented, which is worth the market’s continued expectation.

Editor, Yue Cai Zhou

Proofreading, Lucie

"Yangtze River No. 7" reunion, Zhou Xingchi exclaimed Xu Jiao: Boys become beautiful girls!


1905 movie network news The 26-year-old actor was selected at the age of 11 to play Zhou Xiaodi, the son of Zhou Xingchi in the movie. Then she signed an 8-year contract with Zhou Xingchi’s agency, Xinghui, and Xu Jiao chose to study abroad. After the agency contract ended, she did not sign a contract. In the blink of an eye, Xu Jiao was already 26 years old. Recently, she announced her return to Xinghui and returned to the arms of her old employer.


On the 19th, Zhou Xingchi’s agent Chen Zhenyu posted a photo of Xu Jiao and wrote "Xinghai is sailing, shining brightly. Welcome back to the big family of Xinghui." In the photo, Zhou Xingchi holds Qizai’s doll in hand and appears in the same frame as Xu Jiao. Xu Jiao forwarded: "In a flash of a finger, I’m back!" Announcing the re-signing of the contract with Zhou Xingchi’s company, and she also posted a meeting gift.


Zhou Xingchi also specially posted on the social platform for this: "Little brother has never flinched after all the storms in his life, but today he was scared and shrank. Zhou Xiaodi, the naughty boy of Changjiang No. 7, actually turned into a woman."


The continuation of the relationship between the two also surprised many fans, saying: "Welcome back after learning" "I am so relieved, inexplicably moved" "Looking forward to the new works of the two!"


Revealing the Translation Process of "Guardians of the Galaxy": 8 Processes to Check Layer by Layer

 
Preliminary preparation: Disney provides English dialogue text and Chinese translation table of nouns
 
    "Guardians of the Galaxy" was released on the mainland on October 10, and Jia Xiuyan did some preparation work in late June when he learned that he would be a translator for the film. "I watched Tieba and gained a deep understanding of the story and the characters in it through the Internet. In fact, it is necessary to understand the background of the film. There will never be a situation where you just start reading without watching or understanding anything."
 
    In July, she got the English dialogue text, the Chinese translation table of nouns and the film manual. These three things may be relatively unfamiliar to ordinary netizens, all of which came from the film, which was provided by Disney, the filmmaker of "Guardians of the Galaxy" this time. "The international version of the dialogue text is much more complicated than our common Chinese scripts. The rulers, names, place names, scenes, etc. are all written very clearly."
 
    The ruler that Jia Xiuyan mentioned refers to the size and time of each sentence. Basically, each sentence should be controlled within 20 words. When translating, parentheses, punctuation, and annotations should not be added, and the subtitles should not appear difficult words that hinder the audience’s understanding. Speaking of this, Jia Xiuyan gave an example, "For example, the word’covet ‘is actually not so easy to understand, and Director Zhang also said that the audience will not be so clear when the word is said, usually we will change a word and replace it with something easier to understand."
 
    The Chinese translation table of nouns stipulates the Chinese translation version of some fixed nouns, such as people’s names, place names, etc. The planet "Terran" mentioned in the film is specified as "Special Blue Star" in the Chinese translation table of nouns. The movie manual will explain the overall style tone and general content of the introduction. Take "Guardians of the Galaxy" as an example, the movie manual will mention that the movie is humorous and will also give a general introduction to the Marvel Universe.
 
    Each of the five protagonists in "Guardians of the Galaxy" has its own unique personality, which also needs to be distinguished when translating and dubbing. "Drax speaks in a crepe, and Kamora is a woman and a man. When we translate the dialogue, we must highlight these characteristics in order to make the audience feel their charm." Jia Xiuyan revealed that sometimes the film will ask the translator to replace a certain noun with a local word, so that the film can be better "down-to-earth".
 
Translation process: multi-party handling and layer-by-layer checks
 
    After really entering the translation work, it took 7 days for Jia Xiuyan to complete the translation of the text dialogue and the script, and then the voice actors went into the studio to record, proofread, and go through a process of proofreading the subtitles.
 
    During the translation process, Jia Xiuyan will also work with the film,translationThe director communicates, mainly targeting some laughs and difficulties. After the translation is completed,translationThe director will review, "This is also the most critical and important review. He will check whether the dialogue is complete and smooth, and also see if the dialogue is in line with the identity of the character, and the artistry of the lines should also be considered."
 
    After entering the studio, the director, translator, filmmaker, sound engineer, voice actor, Chinese text correction recorder and others will be present, and during the word-for-word recording process, they will correct and modify. Then, there is the subtitling staff’s review. According to Jia Xiuyan, when using professional subtitling software to upload subtitles, in addition to correcting typos, subtivists will also proofread the lines again. After the subtitling staff, there will be someone who will continue to review, which is the production director. After the latter gets the subtitle file, he will check whether the lines are accurate again, and will also remove some mood words, such as "ah", "is" and so on.
 
    Finally, the subtitles are handed back to the translator, who performs another pre-review. When all the people behind the scenes have completed their work, the film will be submitted for review. Although the relevant personnel are mainly examining the technical problems of dubbing, they will also propose changes to the Chinese dubbing and subtitles.
 
    To sum up, the translation process of a foreign film is indeed, as Jia Xiuyan put it, "a layer of checks."
 
extended reading
 
    1. Jia Xiuyan has been working as a translator for about 8 years. She did not graduate with a major in English, but she has certain advantages in Chinese. As netizens know, she is an employee of the Bayi Factory. When she first came to the Bayi Factory, she followed the arrangement of the leader and began to get in touch with the translation work. After several years of study, she gradually translated some batches.
 
    2. Zhang Yunming is a well-known translation director in the mainland and the director of Disney International Dubbing Company China. He has extensive experience and has dubbed Tang Seng in the 86 version of "Journey to the West".
 
    3. There are four major ones in the mainlandtranslationThe units are Beijing Film.translationFactory (China Film Group Translation Center), Bayi Film Studio, Shanghai FilmtranslationFactory and Changchun Film Studio.
 
    4. A foreign language filmtranslationThe process requires at least eight procedures.
 
    (1) China Film Import and Export Corporation: responsible for reviewing imported films, distributing films to the four major film studios, assisting and supervisingtranslationProcess, review of translation quality
 
    (2) Producer: undertaketranslationTasks, choosing a director, translator, sound engineer, and the entiretranslationprocess responsibility
 
    (3) Translation: Translate the dialogue of the film, make the dialogue script, and proofread the subtitles script
 
    (4) Director: Proofreading the dialogue script, selecting actors to organize dubbing
 
    (5) Voice actor: voice actor
 
    (6) Recording engineer: dialogue recording and mixing
 
    (7) Subtitle staff: produce subtitles and proofread subtitles for films
 
    (8) The person in charge of the film: for the wholetranslationprocess responsibility

The maximum shared power bank is 10 yuan per hour, which has gone "crazy".

Recently, the shared power bank has been named "assassin" and rushed into the hot search. It used to charge 50 cents per hour, but now it charges 4 yuan or even 10 yuan per hour. The shared power bank that can be seen everywhere in life has become the focus of public opinion due to the price increase. Many netizens complain that "this is to encourage everyone to buy their own power bank".

A few years ago, under the name of "sharing economy", shared power banks were favored by capital. In just 10 days, the amount of financing reached 300 million yuan, and more than 20 institutions entered the market. At that time, smartphones were fully functional, power consumption was getting faster and faster, and charging had become a high-frequency demand. With the trend of "sharing economy", shared power banks quickly entered the market. According to public data, as early as 2020, the number of users of shared power banks was close to 300 million.

At present, the shared power bank market is showing a concentration of leading companies. In 2021, Monster Charging will go public, Street Power Search will merge, and Xiaodian will also sprint to IPO, forming a pattern of "three power and one beast". However, under the epidemic, the shared power bank companies that focus on offline scenes are actually under certain pressure. The competition at the channel end is increasingly fierce, and the battle for points is intensifying.

According to a third-party report, based on the operating income of shared power banks to calculate the market size, it is expected that the average annual compound growth rate will reach 20.8% in the next five years. In the case of better prospects, prices have risen, but losses have increased. Services have been complained by users, and shared power bank companies still cannot find business growth. The current situation is very embarrassing.

Charge up to 10 yuan for 1 hour

"I am a big user of electricity," a shared power bank user from Beijing told China News Weekly. Due to the frequent need to participate in business activities, he has become accustomed to borrowing shared power banks when his mobile phone is out of power, but recently the price after being used has "stung": "It takes less than half an hour to charge 4 yuan."

In addition to questioning the recent increase in the price of shared power banks, the above users also found more details. When he checked past usage orders, he found that a shared power bank using small electricity once took 2 hours and 5 minutes and charged 12 yuan. However, the charging standard is 4 yuan per hour, and it will be returned free within 3 minutes. Less than 1 hour is calculated as 1 hour.

"This means that I charged 4 yuan more for an extra 5 minutes, is that reasonable?" the user questioned.

According to public research, among the users of shared power banks, business people, young women, car users, game users and video users use shared power banks more frequently. These people often become a loyal paying client base because of the long use of mobile phones, the inconvenience of carrying their own power banks and the low price sensitivity. However, recently these users with low price sensitivity also feel that they can’t afford to share power banks.

Previously, according to media reports, in many cities such as Shanghai, Hangzhou and Nanjing, the price of shared power banks has risen to about 4 yuan per hour, and some popular scenic spots have reached as high as 7 or 8 yuan per hour. Reporters visited and found that in major business districts in Beijing, the charging standards for shared power banks vary. Shopping malls, bustling tourist attractions and streets in the core business district often charge more, generally 4 yuan to 6 yuan per hour. At individual points, the price is higher, reaching 10 yuan per hour, such as in some scenic spots and high-end sales offices.

In fact, different shared power banks may have different prices and charging standards in the same place. Looking at the Mini Programs of various power bank manufacturers, taking the area near a core business district in Beijing as an example, most monster charging charges 2 yuan every half hour, and it is free to return within 3 minutes. Less than half an hour is calculated as half an hour; most small electricity charges 1.5 yuan or 2 yuan every half hour, and it is free to return within 3 minutes. But the difference is that in some places, less than 30 minutes is calculated as 30 minutes, and in some places, less than 1 hour is calculated as 1 hour, and the difference between these two places is often only a few hundred meters.

A staff member of the shared power bank revealed to China News Weekly that there has been no uniform price for the shared power bank, and the price of each point is different, because there are direct sales points and agent points in the middle, and different people and merchants negotiate the price, and the final price will be different. "Many times, the company’s control over the price is not so strong, and the room for human manipulation is relatively large," the staff member stressed.

Shi Songpo, vice-president of Rock Capital, pointed out that "in the early days, the price of power banks was mostly charged 1 yuan per hour, but now it is mostly concentrated at 3 to 4 yuan per hour. This kind of price increase is not an isolated case in the sharing economy industry, and the price of shared bicycles is also rising. At present, there is no unified pricing rule in the industry, especially in the case of the increasing proportion of the agency model, the price control of power bank manufacturers has actually become weaker. The phenomenon of random pricing by agents and point merchants is relatively common, and there is often chaos of different prices for the same brand on the same floor."

Why become an "assassin"?

Around 2017, it was in the period of perfect development of smart phone functions and the prevalence of various large-screen applications. At that time, people used mobile phones for an average of 1.86 hours a day, but the power problem of mobile phones has not been solved. Shared power banks have become a trend, and players from all walks of life have poured into the industry, occupying major shopping malls, stations and other traffic-intensive places. Capital has also entered the market, and the amount of financing has reached 300 million in just 10 days.

Within a year, the leading companies announced profits one after another: Caller first announced a break-even, and then Street Power and Small Power announced profits respectively. The financial data of Monster Charging showed that the net profit in 2019 and 2020 reached 166 million and 75.40 million yuan, respectively. In 2021, Monster Charging was listed in the United States, demonstrating the business model of sharing power banks. In 2021, the industry concentration was further enhanced, and Small Power Technology submitted a prospectus to seek listing; Street Power and Soo Power merged into Bamboo Mang Technology, forming a pattern of three "small bamboo beasts" competing.

According to a public report, in the first half of 2022, the number of devices, transaction volume, and order volume in the shared power bank industry increased compared with 2021, with CR4 (the top 4 share concentration in the industry) exceeding 90%. In fact, the price of shared power banks has increased several times in the past few years. In the second half of 2019, the price of shared power banks increased to 2 yuan per hour. In the second half of 2020, the average charging standard of major platforms increased to 3 yuan, and this year it reached 4 yuan per hour.

Shi Songpo said that in the sharing economy, the price increase of shared power banks is still relatively fast, and the primary factor for collective price increases is that the industry reshuffle period of low-price drainage has passed, and the tail players have been cleared and entered the oligopoly stage. These companies originally pursued market share, but now turn to profit.

"In fact, the price of the shared power bank is not expensive, such as taking the bus and subway, it is normal to spend a few dollars for five minutes, but the shared power bank has caused so much controversy, or there is a problem with the service." Zhang Yi, CEO of iiMedia Consulting, stressed that if the quality can be improved, it does not matter if the price is a little more expensive.

In the media report, a user rented a shared power bank from a hospital in Kunming, Yunnan, but when he returned it, he found that the warehouse was full and could not be returned, and there was no return point nearby. The user didn’t know what to do for a while. In addition, there are two models of shared power banks displayed in the Mini Program. These two models do not support mutual return. The user asked the customer service about this situation, and the customer service asked to return it by mail and asked the user to bear the cost. The user expressed dissatisfaction, and the company that owns the power search did not give a solution.

Previously, the regulatory authorities conducted a survey on the pain points of shared power bank services, and the survey showed that billing was not stopped after return, renting was easy to return, difficult to return, and the price logo was not significant, and the charges were unreasonable. On the Black Cat complaint platform, there were as many as 70,000 complaints about incoming calls, 25,000 complaints about small electricity, and 15,000 complaints about monster charging, including malicious deductions, failure to return, and false propaganda.

A picture circulating on the Internet shows that a user has purchased more than 40 shared power banks in the past two years. Generally, shared power banks have a "buy-out" mechanism, which stipulates that if they are not returned for a long time (about 7 days) after charging, the full deposit of 99 yuan will be deducted. Many users who borrowed the power bank and forgot to return it often "lost" 99 yuan to take the shared power bank home.

"Recently, shared power banks have been controversial, and the core problem is that the price has risen to a certain extent, but the product service and quality have generally shown a downward trend, and the price and service are far from consumers’ expectations." Zhang Yi told China News Weekly that the most widely criticized power bank is the slow charging speed, so it is not high in terms of consumer satisfaction.

The dilemma of a single profit model

In the past two years, affected by the epidemic, the business of sharing power banks is not easy to do.

According to the financial report data, Monster Charging’s revenue reached 1.427 billion yuan in the first half of this year, and 1.819 billion yuan in the same period last year, a significant decline year-on-year. In fact, Monster Charging has experienced a year-on-year decline in revenue for three consecutive quarters. In the fourth quarter of 2021, Quarter 1 of 2022 and the second quarter of 2022, revenue declined by 9.7%, 13% and 29% respectively.

In terms of profit, in the first half of the year, the monster charging loss reached 280 million yuan, while in the monster charging profit in 2019 and 2020, the net profit added up to 242 million yuan. At present, the monster charging has lost money for four consecutive quarters, and the loss is expanding.

According to the financial report, the entrance fee and commission paid by Monster Charging to merchants have increased year by year. In 2019, this expenditure accounted for 48.2% of the revenue of the power bank, and in 2021 this data reached 61.1%. Shi Songpo believes that the reason for raising prices and pursuing profits is not only because of the increase in market concentration and oligopoly, but also because of the single profit model of shared power banks, serious losses and fierce competition.

"We can see that companies such as Monster Charging are paying more and more commissions to third parties. This is because of the compromises that manufacturers have to make during the winter under the pandemic. Under the situation that the industry’s profits are further under pressure, high-quality points are the focus of the efforts of shared power bank companies. The intensification of competition for high-quality points has led to the increase in the cost of distribution venues, and both the entrance fee and the commission are increasing, further boosting the price of power banks."

The above-mentioned sharing power bank staff pointed out that the business of sharing power banks is "cannibalism", and the increase in the frequency of renting power banks will increase the income, so the point is very important. The demand for renting in crowded places is relatively large, so the price of these places will be higher. If it is a direct operation, it is very expensive to raise a very large ground team. Therefore, this year, companies such as Monster Charging have turned to agency operations. In this case, they mainly rely on renting machines to make money, but this has led to the result that the pricing power is controlled by the agent.

Zhang Yi said, "In recent years, shared power bank companies have encountered great pressure to lose money, mainly due to the competition for channels. Everyone is overdrawing prices and profits, and stimulating channels through third-party commissions, entering a vicious circle."

According to public data, it is expected that by 2025, the market size of shared power banks will reach 27.80 billion yuan, and users will break through 700 million. Zhang Yi believes that the current mobile end point intelligence is getting higher and higher, the demand for electricity consumption is also increasing, and the battery life problem has not been fundamentally solved, so there is still room for the future development of shared power banks. He also stressed that only by improving products and services can we win the favor of consumers.

At present, Zhumang Technology is developing new businesses such as shared charging stations for motorcycles and smart retail containers. Monster Charging has also relied on millions of power banks to incubate the Baijiu brand through private domain traffic. Xiaodian also revealed in its prospectus that it wants to enter the short video field.

"Shared power banks have actually become large-scale, and the popularity of first- and second-tier cities is already very high. However, under the cold winter, the problem of profitability is prominent, and even if it expands, it will not increase profits." Shi Songpo said that now companies are looking for different profit models, trying to bring new increments, but whether it can really solve the single profit model still needs time to verify.

The travel industry accelerates the integration of data and reality, and what problems should be solved in the integration of taxi patrols?

 
Mobile network integration is a typical practice of digital-real integration in the travel industry
 
"The real integration of the patrol network should be’based on the patrol, and promote innovation through the network ‘." Liu Zhenfei said that the integration of the patrol network should return to the essence of the taxi – transportation services, and professional transportation service capabilities should be given priority. The responsibility of Internet platform enterprises is to enable the professional capabilities of cruise vehicles to be better displayed, and to continue to promote service innovation through technological innovation.
 
The integration of the patrol network is a typical practice of the integration of data and reality in the travel industry. In December 2019, the relevant person in charge of the Ministry of Transport said that it will promote the integrated development of new and old business formats and promote the "+ Internet" service of cruise cars. At the same time, all localities have also accelerated the pace of taxi integration.
 
In recent years, the degree of integration of data and reality in the travel industry has been increasing. Didi Chuxing will upgrade its taxi business to "fast new taxi" in 2020 and operate independently. Autonavi Taxi has launched a "good taxi" plan to help taxi companies upgrade digitally. In addition, Didi Chuxing, Cao Cao Chuxing and others are also promoting the integrated development model of "cruise + online appointment".
 
Li Xinhua, general manager of Autonavi Taxi Division, introduced that in the past three years, based on the "good rental" solution, Autonavi has cooperated with the industry to build a patrol network integration platform to help the industry build digital capabilities, and has been applied in nearly 100 cities across the country. The cumulative number of service drivers has exceeded 1 million, helping drivers increase their online income by 40%.
 
As a partner, Wang Guoqing, general manager of Cathay Pacific Industrial, said that with the help of digital technology, point-and-network integration, accurate docking, connecting passengers’ car needs with rentals, realizing scientific real-time matching of supply and demand, and greatly improving the operation efficiency of cruise taxis. If there is big data and heat maps, it can effectively carry out capacity scheduling in the background, effectively solve passengers’ travel needs, understand the optimal route and reasonable price, and avoid detours. It can also provide a comprehensive understanding of drivers and enterprises to improve service quality and safety.
 
Zheng Yongzhi, executive vice president and secretary general of Shenzhen Taxi Association, believes that the mechanism of intelligent dispatch and the introduction of traffic effectively reduce the empty driving rate, increase the order volume and income, which is conducive to the stability of the platform team. The platform relies on the intelligent end point data in the car and uses big data to manage intelligent dispatch, which solves the problem of information asymmetry of traditional cruise taxis. Online and offline evaluations are complementary, effectively guiding drivers to improve the quality of the industry.
 
"Digital technology is effectively combined with the advantages accumulated over the years in the cruise taxi industry. The aggregation platform is an online platform for information matching, which requires very good digital technology base capabilities, and the quality of cruise taxi drivers has been tested and tested. There is a very good complementarity between the two, which is a huge opportunity." Ji Xuehong, director of the Automotive Industry Innovation Research Center at Northern University of Technology, said.
 
Liu Zhenfei said that taxi companies are "masters" in the field of transportation, with high-quality transportation service resources, profound experience in organizing transportation, solid safety capabilities and a strong sense of social responsibility, which are irreplaceable professional capabilities of taxi companies.
 
In this regard, Autonavi released "Good Rental" 2.0 to upgrade four sets of digital systems on the basis of version 1.0, and use digital technology to help the cruise car industry release professional capabilities and promote industry service upgrades in terms of operational efficiency and service quality. At the same time, Autonavi will gradually provide fare advance for all taxi drivers. It has been piloted in Beijing, Shenzhen and other places. During the pilot period, a total of more than 1 million fare advance payments were completed for taxi drivers.
 
 
The integration of mobile networks has entered a critical period: dynamic pricing and innovative supervision still need to be explored
 
"Price is a very important constraint on how cruise car companies can transform and upgrade. Although many cities have gradually turned the government pricing of cruise cars into guiding prices, the price adjustment mechanism of guiding prices is still not flexible enough, and it still does not adapt to the actual travel needs of ordinary people. This problem needs to be solved in the next step." Highway Research of the Ministry of TransporthospitalResearcher Yu Mingyuan believes that.
 
The integration of the patrol network has entered a critical period, and dynamic pricing and innovation supervision have become problems facing the industry. Cheng Guohua, an associate researcher at the Institute of Highway Sciences of the Ministry of Transport, believes that the reform of cruise vehicles will continue to be deepened from point to point, and there are relatively large differences in various places. It is necessary to support local governments to carry out pilots in the reform of cruise vehicle freight rates and other aspects to enhance the flexibility and timeliness of cruise vehicle freight rates. Local governments should carry out free operation rights, have a time limit, and improve the exit mechanism of operation rights. Track and summarize local experience to deepen learning and reference.
 
"Innovate supervision and service methods, coordinate supervision, further give play to the role of the joint meeting system of new business sectors, and form a joint supervision force. Digital supervision, improve service quality and service level, improve the pertinence of supervision, and enhance the ability to normalize supervision through network management. Credit supervision, implement the" Taxi Car Service Quality Credit Assessment Measures ", and formulate targeted reward and punishment measures," Cheng Guohua said.
 
Zheng Yongzhi, executive vice president and secretary general of the Shenzhen Taxi Association, mentioned that it is necessary to further explore how to implement dynamic price adjustment of supply and demand, and explore whether the current "dual-track system" of cruise taxis can be considered, that is to say, the implementation of online taxi hailing and car-hailing online pricing, offline hailing to implement offline pricing, price mechanism reform, and explore "carpooling" models to diversify the services of cruise taxis.
 
In the context of the integration of data and reality, the reform of cruise cars is still on the way and needs to keep pace with the times. Liu Xiaochun, director of the Internet Rule of Law Research Center of the University of the Chinese Academy of Social Sciences, believes that through the integration of data and reality, in the sense of data possession, resource allocation, and digital assets to further stimulate and further innovation, offline taxi companies or the taxi industry can precisely acquire a greater voice over and truly participate in the transformation of the digital economy era.
 
Liu Zhenfei believes that in the digital age, "catch up" and "super" are two must-answer questions facing the cruise taxi industry. "Catch up" is to adapt to the digital trend and build online service entrances and system capabilities. When digital capabilities become standard, differentiated value and core competitiveness will inevitably return to the offline, and the opportunity for "super" lies in the professional capabilities of cruise cars.
 
"Strive to pursue the inclusiveness of network tour integration, which is one of the important characteristics of the digital economy, an important part of building a digital China, and an inevitable requirement for promoting the high-quality development of the taxi industry. Network tour integration involves the interests of passengers, cruise car companies, drivers and online ride-hailing platforms, but the core is the interests of passengers," said Zhang Junfeng, president of the China Taxi and Car Rental Association.
 
Chen Weicheng, Shell Financial Reporter, Beijing News
Editor, Chen Li
Proofreading, Lucie

Xiaomi SU7 Tasting Meeting: Rice flour is accepted below 300,000 yuan, but the allocation price is below 200,000 yuan?

We went to see SU7, who put his personal reputation on the line.

At 9: 00 am on March 25th, Weibo, the official of Xiaomi Automobile, announced that Xiaomi Automobile will be officially listed at 7: 00 pm on March 28th (this Thursday). At the same time, Xiaomi SU7 opened a tasting meeting in 60 stores in 29 cities to welcome the press conference on the 28th.

The odd-even school also made a special trip to Xiaomi’s home, Chuhe Hanjie Automobile Experience Store, Wuchang District, Wuhan City, to find out. Although the shower didn’t stop early that morning, it still failed to stop customers’ enthusiasm for watching cars. Nearly 50 people were crowded in a place of about 15 square meters, and basically every customer or team was equipped with special technicians to explain and watch.

Source: parity shooting

The on-site staff said, "At present, there is basically only one car in each store. The tasting meeting before the car is officially listed is limited to watching the shape of the vehicle and understanding the relevant configuration parameters. Without the power system and the door, it can’t be opened."

Since the beginning of this year, the whole automobile industry has been seriously involved. BYD took the lead in pushing down the "domino" of price reduction. Tesla, Geely and other brands arrived with flattery, hoping to try their best to hold one position, and Xiaomi, as a late "placement student" at the end of the semester, can rush out from a group of car companies?

There are many rice noodles, and the specific configuration is open and the price is not open.

Many customers who look at the car revealed to the odd-even school that Xiaomi’s sales staff basically called to confirm the time and purpose of the visit. Some people made an appointment in the field on March 22, and they made an appointment only on the evening of the 24 th. The staff still contacted me as soon as possible to ensure the stability of the scene and the smooth flow of people.

At the scene, a female car buyer said at the scene, "I pay more attention to the design and color matching when buying a car. Although only three color matching are exposed at present, the overall streamline of Xiaomi SU7 is very sporty, especially after the tail LOGO is made small, it looks more advanced. If you have cherry blossom powder, you will definitely rush."

Source: parity shooting

Another car buyer directly said that he was a rice noodle and spent at least 500,000 yuan on millet products every year. This time, he took a fancy to the SU7 MAX version of Xiaomi. If the price can be announced at the scene below 300,000 yuan, he will not hesitate to place an order directly at the scene, but the staff said that the new car has not yet arrived at the store.

Curious about the authenticity of the information transmitted online, the technicians at the scene confirmed most of the information to us except the price.

For example, the standard model of Xiaomi SU7 does not have a fast charge of 800V, and it is equipped with a 73.6-degree lithium iron phosphate battery provided by Xiangyang Fudi Battery. This company is a subsidiary of BYD. The new car uses a single motor, with a peak power of 220kW and a maximum speed of 210 km/h. On the other hand, the SU7 Max adopts Contemporary Amperex Technology Co., Limited’s 101-degree ternary lithium battery with dual motors. The peak power of the front and rear drive motors is 220kW and 275kW respectively, and the maximum speed can reach 265km/h..

The wheel hub is also equipped with Bridgestone TURANZA 6 in the standard version, Michelin E PRIMACY in the PRO version and Michelin PILOT SPORT EV in the MAX version. The super motors V6 and V6s of Xiaomi are jointly developed with UMC and Huichuan respectively, and V8s is the self-developed result of Xiaomi Automobile.

Source: parity shooting

Although the interior and operating system have not yet been officially disclosed, the on-site technicians are very excited to say that 澎湃 OS, as a part of Xiaomi’s ecological chain, will realize the information flow and sharing of mobile phones, automobiles, Internet of Things and other terminal devices, and Xiaomi SU7 can bind charging piles and avoid the charging peak through remote control through networking.

"Imagine that you can reserve a charging point just after work. After parking the car, you can directly call Xiao Ai to turn on the air conditioner and sweeping robot at home. Once you get back, you can rest on the sofa."

However, when we asked about the most extreme trigger range of cars and other terminals, the staff said with regret: "At present, the whole house intelligence is still realized through WIFI connection. The company should not have conducted experiments on this, and the specific data is not clear here."

Parity sent a number of sales staff of Xiaomi Auto to learn about the specific pricing of Xiaomi SU7, but they were told that it was still in the confidential stage. "Our store staff also have loyal rice noodles. Everyone hopes that the final price will be lower than Model 3 and Extreme Krypton 007, and the best standard version will be less than 220,000, but the headquarters did not disclose the specific information, and it will not be known until the market was released on the evening of March 28."

At present, the biggest suspense of Xiaomi SU7 is still "price".

What is the price of Xiaomi’s car to "serve" for dinner?

Although the various advanced technologies displayed at the conference and the real cars that appear repeatedly in many "spy photos" can make people excited. However, when consumers calm down and make purchase decisions, it is crucial for consumers’ final choice, and it may be the price of Xiaomi still hiding half her face from us behind her guitar.

In fact, in view of the topic of price, Lei Jun said frankly in Weibo a few days ago that "the standard version of Xiaomi SU7 is far more configured than (Tesla) Model 3", and said that the purchase cost of SU7 is very high, which will not lead to a low price for external sale.

Source: Lei Jun Personal Weibo

However, it is generally regarded as a precaution for Xiaomi SU7 to appear at a high price, or to raise consumers’ psychological expectations first, and then "persuade" executives overnight to launch products with extremely high cost performance. But in either case, consumers’ money is not blown by strong winds, and the yardstick of market measurement has always been there. If Mr. Lei wants to play the banner of Xiaomi Automobile, he must do better than competing products from friends at the same price.

Looking at the competing products of friends (that is, Krypton 001, Krypton 007 and Model 3), in fact, the price of SU7 has already been blocked. Compared with the Krypton 007, which adopts 800V electrical architecture, single and double motors and is known as the "200,000-yuan tram gatekeeper", the entry-level SU7 without 800V overcharge and without Contemporary Amperex Technology Co., Limited’s 100-degree battery is simply difficult to parry.

Source: Extreme Krypton 007 Conference

Therefore, even if Mr. Lei denies it, in the current market environment, the starting price of 199,000 yuan is not only a zero probability event, but may become the best price for Xiaomi SU7 to detonate the market.

However, if the starting price is set at 209,900 yuan as the Krypton 007, then the SU7, with its larger measurements, is expected to match Huawei’s smart cockpit strength, still compete with Krypton 007, and even stabilize other competing products in the market. However, if the starting price reaches 229,900, then facing the extremely krypton 007 with 100-degree Ningde battery and 800V fast charge, the SU7 may really have only one way to choose.

The odd-even faction also communicated with a power battery practitioner, and the other party was more direct. If the starting price exceeds 210,000 yuan and the relevant intelligence does not have the ability to shine, then the high probability will not be in the consumer’s choice range.

In addition to the entry-level models, if the SU7 Pro, SU7 Max and even the highest-equipped SU7 FE are all like online pictures, then it is not difficult to understand the way Xiaomi plays.

Source: Net transmission Xiaomi car configuration table

For consumers who want to experience SU7, the most standard version can become "the first car for young people", while the two advanced versions are for middle-class people who really want to experience the new technology released at the Xiaomi technology conference, but I don’t know whether it is the real FE version, that is, to create high-end "toys" for the big shots.

But what exactly is the landing price? Is the SU7 series really stuffed into three models? What is the consumer’s evaluation after listing? It will take until March 28 to see the results.

03 written at the end

On March 25th, Lei Jun, CEO of Xiaomi, sent a message in Weibo with emotion: "How to introduce Xiaomi SU7 in one sentence? I asked myself this question for three years. My final answer: The goal of Xiaomi SU7 is to be the best-looking, best-driving and most intelligent car within 500,000. "

Although talking about ideals and marketing are Xiaomi’s strengths, the competition between car companies ultimately depends on sales and production capacity.

At present, Xiaomi Automobile has not announced its production capacity. Xiaomi Automobile has signed contracts with 14 sales and service partners, and also listed a list of 59 stores. The channels are mainly divided into flagship centers, sales and service centers, experience stores and delivery centers. Of the first 29 cities, 17 have only opened delivery centers at present.

Some media have reported that Xiaomi Automobile Factory will be built in two phases and completed in 2025, with a total annual production capacity of 150,000 vehicles. The first phase was completed in 2023. At the end of February this year, a research document on Xiaomi Automobile was circulated on the Internet. According to the disclosure, Xiaomi Automobile will be delivered in April. It is estimated that the vehicle output will be about 2,000 vehicles in the first quarter after listing, with an output value of 400 million yuan. In response to this news, Xiaomi officially came out to rumor.

It is not difficult to see that all preparations for Xiaomi Auto are made on the premise that Xiaomi SU7 will explode when it goes on the market. It’s just that this bet on the whole personal reputation of Lei Zong, and then bet on the future gambling of the whole Xiaomi Group. What is the chance of winning?

70 years of experience, 70 years of quality | Celebrate the 70th anniversary of the establishment of Kouzi Wine Industry!

  Last week, today’s Morning Post reported the problem of Mr. Zhang, a Shanghai car owner, about BYD Qin, which attracted the attention of many BYD Qin car owners. After the report was published, the auto rights hotline of Morning Post also received different calls and heard different voices.

  In these calls from BYD Qin car owners, the problems reflected are not limited to the power system problems on the dashboard. Some car owners pointed out that the cruising range of BYD Qin Chuandian mode is inconsistent with the actual propaganda.

  In the face of outside doubts, BYD made an exclusive response when interviewed by Morning Post.

  On the highway

  Air conditioners, wipers, turn signals and headlights all failed.

  The first person who called the Morning Post reporter was Ms. Ma, the owner of BYD in Shanghai. The thrilling experience on the expressway two months ago still left her with a lingering fear.

  "Finally, someone pays attention to Qin’s problem. My experience is similar to that of Mr. Zhang, a Shanghai car owner, but mine is even worse. I had a narrow escape on the highway and had no way to complain after several times."

  What experience did Ms. Ma encounter that made her so angry?

  In an interview with the Morning Post reporter, I learned that Ms. Ma’s Qin was purchased from Shanghai Ledi 4S store in December 2014, and has opened more than 8,000 kilometers so far.

  "On April 6, it was the last day of the Qingming small holiday. It was raining. My family of five had a 4-year-old child in the car and drove BYD Qin back to Shanghai from Bengbu, Anhui."

  On the expressway from Anhui to Shanghai, the sky suddenly rained heavily, but to make matters worse than the weather, the car broke down.

  "The air conditioner, wiper, turn signal and headlights all failed. At that time, the rain was very heavy. I had to turn on the double jump, pull over urgently, and call BYD customer service at high speed to wait for rescue."

  Ms. Ma recalled, "At that time, the road was parked in Changzhou, Jiangsu Province. As a result, Changzhou 4S shop said that they could not rescue it. Later, it was easy to say that after waiting for more than 40 minutes, two staff members came. However, the staff said that the reason was not detected, and the car could continue to move forward and told us to go back to Shanghai for maintenance. "

  However, just after Ms. Ma drove her car to Shanghai for less than 20 minutes, the car broke down again. "This time, the situation is the same as before. Air conditioners, wipers, turn signals and headlights all failed. In particular, the failure of the turn signal made me very scared, because at that time, the car was driving in the middle road, and the fog on the glass inside the car was too thick to see the outside. My wife had to wipe the windshield while looking at the car behind me. I only acted as an artificial turn signal, opened the right window, and waved my clothes as a turn signal before reaching the emergency lane. "

  Ms. Ma said: "Because on the last day of the small holiday, there were a lot of cars returning, and the traffic volume was also very large. The emergency lanes were all cars. We put up a tripod 50 meters away, and the tripod was crushed by the car and almost crashed. Fortunately, the car stopped in time, otherwise the consequences would be unimaginable."

  Before BYD’s rescue, Ms. Ma asked for help in a qq group of BYD Qin. "At that time, some riders said that he had encountered a similar situation, but the problem was not as serious as mine. It is suggested that we start the car after 20 minutes of power failure, and it will be normal. The power failure of the whole car means that the emergency lights can’t be used. We have to take risks, because there is no rescue and no way to stop at the emergency lane. Finally, my wife braved the rain and took an umbrella as a warning sign behind the car. "

  It was not until 1 am the next day that Ms. Ma’s family arrived in Shanghai safely. "In the early morning of April 7, we drove the car to the 4S shop for maintenance. After waiting for an hour and a half, the staff told me that there was no problem detected for the time being and asked me to go back and wait for news. I asked if it was the reason why the rain line leaked, and the mechanic said it was impossible. "

  On April 8, Ms. Ma received a phone call from the 4S shop saying that she went to pick up the car. The problem has been fixed, and the staff only mentioned lightly that "it was because a part at the rear of the car fell, which led to the system disorder, and now the template has been replaced".

  "It’s only about 7 thousand kilometers, and this kind of life-threatening problem appears. What should I do if I have this problem again in the future? Do I dare to get on the highway?" Ms Ma questioned the quality of Qin.

  Yesterday afternoon, Ms. Ma called the Morning Post reporter again. "Although the problem has not appeared again, I dare not drive far away, especially in rainy days. If I can’t open it, I won’t open it."

  What about the agreed 70 kilometers?

  Pure electric mode only drives 45 kilometers.

  Unlike the situation reflected by Ms. Ma, Mr. Wang, the owner of Fuzhou, Fujian, called the Morning Post reporter to reflect the cruising range.

  "The manufacturer promotes that the pure electric mode can reach 70 kilometers, but why have I tested it many times only about 45 kilometers?" Mr. Wang pointed the problem directly at Qin’s battery problem.

  According to public information, the charging capacity of Ferrous lithium phosphate power battery used by BYD Qin is 13kW·h, and 90% of the system uses pure electric mode in hybrid mode, and its comprehensive driving mileage can reach 70km.

  "I didn’t care much about BYD Qin’s cruising range before. After all, this car is a hybrid car. I can burn oil without electricity, but since May, I have begun to pay attention to this problem and found that the test results are far from the manufacturer’s 70 kilometers."

  Mr. Wang said that at first he thought his driving habits were not good, but after many tests, he found that the problem was not his own fault at all.

  "I am now working in the suburbs of Fuzhou, where the road conditions are very good, and I can basically maintain more than 60 km/h. In order to extend the cruising range, I didn’t even turn on the air conditioner or play music, but the test results are still not satisfactory, from 100% to 5%, I can only drive about 45 km." Mr. Wang told the Morning Post reporter.

  The reporter learned that at present, electric vehicles on the market are basically composed of three parts: motor, control system and battery, among which battery is still the biggest problem restricting the development of electric vehicles.

  According to industry insiders, Qin’s working principle is very simple to sum up. "A dual-clutch DCT gearbox, an inverter, an external power plug and an inverter constitute this power system. BYD Qin, on the other hand, mainly uses BYD’s lithium iron phosphate battery, adding some cobalt to the battery, which enhances the cycle efficiency of the whole battery. Therefore, many people call it lithium iron cobalt phosphate battery. "

  Previously, the Automobile Consumption Report conducted an actual measurement of Qin, and the test route was selected at Beijing-Shanghai Expressway: Wuning Road-Cao ‘an Highway-Beijing-Shanghai Expressway-Beijing Toll Station of Beijing-Shanghai Expressway in Putuo District, Shanghai.

  Before departure, the staff filled Qin’s battery (the battery showed 100%), and then filled the fuel tank from the nearby gas station to the automatic jump gun. Vehicles keep driving in EV (pure electric mode), from Wuning Road to Cao An Road, and get on the Beijing-Shanghai Expressway. Within 15 kilometers of Shanghai, the speed of the vehicle is 30 kilometers per hour, with a total mileage of 15 kilometers. Then, it enters the Shanghai section of the Beijing-Shanghai Expressway, with a speed of 60-80 kilometers per hour. When the vehicle’s battery shows the remaining 15%, the vehicle travels another 25 kilometers.

  A staff member who participated in the test told the Morning Post reporter: "In order to test Qin’s pure electric mileage, we pressed the EV mode key for 5 seconds according to the vehicle instructions and forced to continue using the EV mode. When it reached the minimum 5% protection power set by the vehicle, it traveled another 5 kilometers. Therefore, in urban congestion and suburban comprehensive sections, Qin used 95% of electricity to drive a total of 45 kilometers. "

  An industry insider said, "There is no clear statement about Qin’s battery capacity so far. However, according to the price speculation, it should be a monomer of 60AH, which is connected in series together. Whether it is charging or discharging, the low voltage of a single battery will seriously affect the cycle life of the entire battery pack, which is beyond doubt. "

  BYD’s exclusive response

  There are two possibilities for Qin Chundian’s unsatisfactory mileage.

  Yesterday afternoon, BYD also gave the Morning Post an exclusive response to the owner’s question about the cruising range in pure electric mode.

  "There may be two situations in the consultation on the unsatisfactory mileage of Qin Chundian: 1. Whether the battery is fully charged. 2. The road use environment and driving habits are related. "

  BYD said, "The charging dissatisfaction is to protect the power battery. The total capacity of Qin Power Battery Pack is 13 kWh. In order to prevent the battery from over-charging and over-discharging, and ensure the service life and safety of the power battery, the power battery is designed with a part of reserved power that is not allowed to be released. This part of reserved power is greater than the current low power alarm display value to protect the battery from over-discharging. When the power battery is charged, the voltage and charging current of the single battery change dynamically, which will cause some errors in the SOC calculation of the battery management system. Vehicles with charging capacity above 10.5 degrees are normal. If the charging capacity deviation is too large, it is recommended to go to BYD authorized service stores for inspection. Fully charge and discharge more to ensure the activity of the battery. If the vehicle is stored for a long time, it is necessary to ensure that the power battery is fully charged, and it is best to fully charge the vehicle. "

  In addition, BYD also wants to remind car owners to pay attention to the charging operation through the Morning Post: "After the Qin battery is fully charged, charge it for a while to better balance the battery performance. If in doubt, please consult the local 4S shop or upgrade the balancing program. Upgrade the equalization program to optimize battery performance. "

  For balanced batteries, BYD’s explanation is that "power batteries are in series structure, and if the performance of individual batteries is inconsistent, it will affect the overall battery performance. Qin started the balancing program from full charging to unplugging the charging plug and after Qin started the power-on, balancing the performance of individual batteries to achieve consistency, thus optimizing the overall performance of batteries. "

  Mr. Wang, the owner of Fuzhou, Fujian, who was concerned by the Morning Post, was confused about the cruising range. BYD staff also said that they would contact the owner as soon as possible to test the car battery and solve the worries of the owner.

  If you have any problems with the car when you use it, you are welcome to get in touch with the Morning Post car rights hotline 18667120283.