Special feature of 1905 film network The animated film is released.After a lapse of 38 years, this film officially met the audience in the cinema for the first time. Perhaps, the saying of "returning a movie ticket" has been redefined in this film.

And this is Shanghai Animation Film Studio (hereinafter referred to as "Shanghai Meiying") behind the film, the second film work handed over this year after Tyrannosaurus Tu Tu with Big Ears in Action in the National Day file.

　

The two seemingly independent works are actually a kind of "inheritance" of the film maker to some extent. Mr. Wang is the co-director of the film "The Story of Heaven". At the same time, he also participated in the art work of the first season of the drama series "Tu Tu with Big Ears".

　

From the "old" to the new, and then renovate and repair the "old". In the past few years, Shanghai Meiying has always presented its "treasures" to everyone in the best form.

　

The charm of Shanghai Meiying is not only on the big screen.As early as last year, the "China Animation Alliance" gathered and customized a promotional film for the Beijing Winter Olympics, saying, "My old grandson is coming!" Who’s feelings have been ignited?

　

When the "Zhu Rong" rover landed on Mars, Shanghai Meiying took out the concept film of the 4D sci-fi cartoon "Fluorescent Fire". After watching it, anyone who didn’t marvel at it was still online.

　

Inheritance of "repair"

The story of Shangmeiying is as wonderful as its cartoon characters, but this time, let’s start with "The Story of Heaven".

　

In 2019, the main visual poster of Shanghai International Film Festival designed by Huang Hai was released, which surprised everyone. And this poster is based on the animated film produced by Shanghai Meiying.

In that year’s screening list, Shanghai Meiying also released two restored works, one is the full version of "Make a scene in Heaven" and the other is the 2K restored version of "The Story of Heaven".After the invoice was issued, "Tian Shu Qi Tan" became one of the fastest sold-out films. This is somewhat unexpected. After all, in the past, most of the animated films mentioned by the audience were "Make a scene in Heaven".

　

Making a scene in Heaven was completed by Shanghai Meiying in 2011. It is precisely because of this achievement that Shanghai Meiying saw hope that "classics will never go out of date". As a result, in 2018, Shanghai Meiying restarted the restoration work of "Tian Shu Qi Tan".

　

This repair work is not easy.Because of the limitation of early technical conditions, the storage medium of the original film is film. The film itself is very fragile, even if it is well preserved, it will inevitably cause some damage. The director of Shanghai Meiying told us that the team invested a lot of manpower and energy to repair the sound and picture.

　

Behind the simple expression, there is actually a very complicated process technology. In the end, the basic restoration of the film was completed by Shanghai Film Technology Factory and Shanghai Meiying, which ensured the basic content of the work and realized the work of "glue revolution". It is reported that the film has been repaired in the 4K version. This also caused the film to finally meet the audience after two years after the screening of the last film festival.

　

For many viewers, this is a "youth return". Memories of the movies I saw when I was a child are all emerging one by one, and even the "sequel legend" about this movie is not broken.

　

For Suda, the release of this film has not only fulfilled his dream, but also completed the unfinished story of the predecessors of Shanghai Meiying.

Mr Yunda Qian, the co-director of this film, is her university teacher. At the Shanghai premiere of the film, the 93-year-old director Yunda Qian appeared. Facing the recognition of the audience, he also said humbly, "I feel that we have not done enough. If we can do it in the future, we will do more work."

　

However, what is the release of such a film to the audience?Suda doesn’t want to emphasize the box office. After all, the release of this animated work is difficult to demonstrate with the box office itself. "Going to the cinema is not just about paying for feelings."

In Suda’s view, this restoration can make the audience feel better about "The Wonder of Heaven" and break the previous cognition on the small screen. No matter the sound or the picture, more different details can be found.

　

The vitality of IP

Suda has been busy for the last two months. I was interviewed by various media for Action of Tyrannosaurus Tu Tu with Big Ears and 4K Commemorative Edition.

　

Although these two works are presented to the audience with a brand-new look, we can’t ignore the fact that it has been 38 years since "The Story of Heaven" and the drama series "Tu Tu with Big Ears" has been updated, but it has been more than 15 years since the first season. It seems that from the outside world, these two works are already "past tense".

　

Suda seems to have become accustomed to these discussions, and bluntly saying that economic benefits are definitely not the purpose. "I understand that everyone has such a voice, because in the past, we did not produce a large number of new films, and we also understand the expectations of the audience."

In fact, the restoration of "The Wonder of Heaven" is to use digital technology to make the film glow with new vitality.

　

On the basis of the original film’s 89 minutes, a special behind-the-scenes feature was specially added at the end of the film, including some creative materials, restoration process and interviews with old artists. This is a tribute to the older generation of animation artists, but also a kind of China animation inheritance.

　

At that time, there were many ingenious ideas of old artists in the creation of the film "The Wonder of Heaven", but now it seems a little clumsy.

　

For example, in the four words of the title, the blue-black background pattern presents a "special effect" of flowing fusion. It is the old artists who pour blue-black paint into a basin and add solvent to make the paint "flow", thus shooting this wonderful "special effect" scene.

　

The TV animation "Tu Tu with Big Ears" with more than 100 episodes grew up with the post-90s and post-00s, and it was created by Shanghai Meiying for the purpose of making original and high-quality cartoons to reflect the life of contemporary children.The image of "Tu Tu" unexpectedly became popular on the short video platform two years ago, which made everyone see the vitality of IP.

From the small screen to the big screen, the movie version of Tu Tu with Big Ears has been striving to integrate the spirit of the times into its works and track the topics of social concern. It involves filial piety culture and pension topics.

　

It seems to be a mature drama IP, but this creation is not easy for Suda. In this movie, there is no collision between justice and evil, just want children to watch it with relish and touch them with emotion.

　

It doesn’t matter if you have doubts, it also represents the expectations of the audience.For these IPS in their hands, Suda said, "The old IP, because it was already there, we will repair it and develop it, and maybe it will take less time; Then the new work needs a process of incubation, cultivation and creation. "

　

As for the excessive public opinion of "fried cold rice", the speed is also accepted according to the order. The hard work behind the classic repair is no easier than an original IP. Classic IP needs to maintain its vigorous vitality, which can not be presented by simple preservation. "We are not completely copying the past to sell tickets again, but to create in depth again."

　

Not only the restoration of movies, but also the IP image authorization of Shanghai Meiying from a very early age.Especially at the beginning of 2019, the collection of doll toys, in which "Tian Shu Qi Tan" cooperated with a fast food brand, even sold as high as 500 yuan on a second-hand trading platform.

　

This series of IP authorization, actually from another level, is also the activation of IP.Of course, in terms of IP authorization, Shangmeiying pays great attention to whether the cartoon image is suitable for the brand. "Every IP has its own personal design, and we also value the concept of communication that can be set by someone in the future brand communication."

　

The story continues

"Innovation and inheritance" is the brand concept written by official website of Shanghai Meiying.

　

Reasonable IP authorization and development, as well as the restoration of classic films, are the best footnotes made by Shanghai Film and Television. To combine "inheritance" and "innovation" organically, we have to mention Meiying’s ink animation.

　

As early as the 60th anniversary of Shanghai Film Festival, it was announced that it would restart ink animation and launch the first feature film of ink animation. At that time, the official also released a 2-minute trial film, which attracted a lot of attention once it was spread.

　

After a lapse of four years, what is the progress of this project?Suda told us that the film is scheduled to be completed by the end of next year and is scheduled to be released in 2023. The duration of the film will be about 90 minutes, with almost no dialogue, and the story will be promoted by music. "It can be said with great pride that this will be the first animated feature film in China and even the world."

　

The 3D version of the official announcement has also made progress. "We will make a bold attempt to break everyone’s previous understanding of the image of the Monkey King in" Big Sky "and make a brand new the Monkey King in a three-dimensional space, which will be more in line with the aesthetics of young people as a whole."

　

In addition, the new Snow Child, which was created by directors Lu Hengyu and Li Shujie, will also be produced accordingly. In the future production process of Shanghai Meiying, there will be more than a dozen works coming out one after another.

In the face of marketization, Suda said frankly, "Not blindly pursuing the click-through rate and the box office, how to make a good work that can stay is the first thing that our creators should consider, and don’t produce a pile of cultural garbage."

　

With the special promotional film of the Winter Olympics going off again, the outside world is increasingly looking forward to the progress of the "cartoon universe" of the American film. At the beginning of this year, they launched the drama "Beautiful Film Paradise", but this short drama did not leave much sound. Su Da told us not to worry. They really saw the concept of "movie universe" and are creating an animated film "Make a scene in cartoon city", which combines the IP of Shangmeiying with real life.

　

No matter from the outside world, Shanghai Meiying is slowing down or speeding up now; Is it being questioned "fried cold rice" or insisting on bringing forth the old and bringing forth the new? They are always carrying on the good memories of several generations with a pen.

　

As Suda said, Shanghai Meiying is the national team of animation in China, which shoulders great responsibilities. It cannot just pursue commercial animation, and it is one of the responsibilities to inherit and innovate the art of its predecessors.

On August 29th, 2023, Macheng Technology held the second Macheng Technology Day with the theme of "Run the truck NOA", and shared the innovative practice that Macheng truck NOA (navigation-assisted driving) took the lead in breaking through 50 million kilometers and operating safely without accidents, deeply interpreted the new generation core technology of Macheng truck NOA, and cooperated with Shentong Express and Shentong Express on the spot. Intelligent driving of trucks has entered the stage of large-scale commercialization.

Ma Zheren, founder and CEO of Won Che Technology, said, "Won Che truck NOA has been operating safely for more than 50 million kilometers with zero accidents. Since the end of 2021, Hunche Technology and its OEM partners have successfully mass-produced smart heavy trucks, and Hunche truck NOA has successfully covered the national high-speed trunk lines. Its value of safety, labor saving, labor saving and fuel saving has been widely recognized by head logistics customers, and it has realized the large-scale commercial operation of smart heavy trucks. This is the common achievement of the close cooperation of the truck autonomous driving industry, and has formed a leading position in the world. Through the platform of Suiche Science and Technology Day, we share and discuss the technological innovation and application practice of truck autonomous driving with industrial partners to jointly promote the accelerated development of the industry. "

Ma Zheren, founder and CEO of Yuche Technology

Wei Bingwu, director of Shanghai SME Development Service Center, was invited to attend the meeting. He said that Hunche Technology is one of the key unicorn enterprises in Shanghai, and congratulated Hunche on his achievements in autonomous driving technology and products. The city service center will rely on the "Shanghai Enterprise Service Cloud" as the platform carrier, actively link resources, further do a good job in unicorn cultivation, and empower enterprises in the critical period of growth.

　

NOA, a winning truck, travels safely over 50 million kilometers, and the commercial value of autonomous driving has been verified on a large scale.

Mache Technology has cooperated with more than 100 shippers and carrier fleets to carry out normalized intelligent heavy truck operation services, with a commercial operation mileage of over 50 million kilometers, covering more than 340 trunk high-speed operation lines in seven core economic zones across the country, with a cumulative shipment of nearly 50,000 times, all of which were completed by a single driver. In the normal commercial operation of intelligent driving heavy trucks for more than 600 days, the automatic driving mileage accounts for more than 90%, which continuously creates significant value for logistics customers in terms of safety, manpower saving, labor saving and fuel saving.

Ayushun, Executive Vice President of Mache Technology

• Security:On Science and Technology Day, Pacific Insurance and Hunche Technology jointly released the industry’s first complete annual smart driving heavy truck insurance data report, which compared the safety performance and accident data of smart driving heavy trucks and traditional heavy trucks in detail. Compared with manual driving, intelligent driving can be reduced by more than 75% in core indicators such as pre-collision warning, lane departure warning and sudden deceleration.
• Save people:NOA, a winning truck, changes the driver from the previous pure manual driving mode to a simple and relaxed safety officer mode, which greatly reduces the work intensity and driving fatigue. Through safe and sustainable single driving, the ratio of people to vehicles has been significantly reduced in various trunk logistics subdivision scenarios such as express delivery, contract logistics, LTL and vehicle-specific lines, and the labor cost can be saved by 20%~50%.
• Save effort:Hunche Technology and Beijing Institute of Technology’s aerospace human factors engineering team introduced aerospace human factors research into truck autonomous driving. After 134 trips of transportation tasks and nearly 120,000 kilometers of drivers’ physical fatigue and psychological fatigue index tests, the results show that compared with traditional truck drivers, the physical fatigue of intelligent truck drivers who use NOA, a well-won truck, decreases by about 35%, and the psychological fatigue decreases by about 11%. This test provides industry norms and standards for human factors research of intelligent truck driving, and fills the gap in the industry. The two sides pioneered a research method for testing the physiological and psychological fatigue indicators of smart truck drivers. The signals of physiological and psychological indicators such as EMG and ECG were collected through wearable skin and ECG modules, and a multi-modal biomathematics model of driving fatigue based on three dimensions of physical load, alertness and cognitive load was constructed.
• Fuel saving:According to NOA commercial operation data of Hunche truck, the fuel saving performance of Hunche intelligent heavy truck is better than the customer’s fuel consumption assessment standard in the core freight flow direction of East China, South China, North China and Central China, and the average fuel saving per 100 kilometers can reach 1-3 liters, which is 3%-7% compared with excellent human drivers. Among them, 30% of the normal operation lines can achieve 7%-10% fuel consumption reduction.

NOA, a winning truck, leads the level of truck automatic driving technology. Its national expressway availability rate is 100%, and the commercial operation coverage rate of expressways has reached 70%. It also overcomes the problems of continuous bends, long downhill, continuous tunnels and lack of RTK positioning signals, and realizes safe and reliable traffic on complex roads. The original fuel-saving algorithm (FEAD) of Hunche Technology has completely surpassed the predictive cruise algorithm (PCC), and achieved lateral control, traffic flow response, global speed planning, and more accurate calculation of load and rolling resistance coefficient, which significantly improved the fuel-saving effect. Aiming at the limitation of heavy truck data transmission, NOA creatively realized the enhanced shadow mode of combining end and cloud, directly purified driving data at the vehicle end, uploaded high-quality data fragments, and formed 550,000 high-value scenes, which were simulated and trained in the cloud data lake. The version update cycle only took 14 days.

　

Three core technologies in the new stage of NOA for winning trucks

Dr. Yang Ruigang, CTO of Hunche Technology, said that starting from the 50 million km milestone, the automatic driving technology of Hunche truck will accelerate the expansion of the capability boundary, especially: better national road performance, surpassing the higher cognition and smarter decision-making of old drivers, and supporting the OEM to realize more and faster vehicle adaptation. On the Science and Technology Day, Winch Technology comprehensively interpreted the three core technologies in the new stage of NOA of Winch Truck:

• End-to-end network with security fenceEnd-to-end network can significantly improve the performance of autonomous driving, which is a general trend in the industry. However, the traditional end-to-end network is difficult to be applied to real scenes on a large scale because of its lack of interpretability and reliability and lack of security guarantee. Qiche innovatively put forward the "end-to-end network with security fence", which decomposes the traditional end-to-end network into several differentiable sub-networks, establishes an interpretable end-to-end network, and constructs a security fence to restrain it, so as to maximize the use of the intelligence of the end-to-end network and ensure the safety of autonomous driving. At the same time, the Occupancy Grid Map-OGM is used to represent in three-dimensional space, so as to realize the effective recognition of special-shaped objects and complex scenes. In addition, in view of the challenge of heavy truck’s long sensing distance to OGM’s computing power and memory consumption, we have developed an efficient OGM technology, which adopts adaptive granularity and sparse algorithm to reduce computing power consumption by 55% and memory consumption by 70%, and provide users with higher cost performance.

Dr. Yang Ruigang, Won Che Technology

• Won the super driver.NOA, a winning truck, has approached the outstanding drivers of human beings in behavior at present, and even surpassed the outstanding drivers in several key dimensions such as fuel consumption. In order to continuously optimize the NOA performance of Won-Che truck, and achieve a comprehensive transcendence over the old human drivers in driving behavior, Win-Che Technology began to build a Win-Che super driver by combining the massive data obtained from commercial operation and the highly intelligent LLM model. Firstly, the driving behavior and scene data are atomized and subdivided in more than 300 dimensions, such as weather, road material, lighting, road structure, traffic flow, vehicle type and load, and naturally linguistized; At the same time, combining manual labeling and automatic labeling to form positive and negative driving behavior atomic sets, LLM model is fine-tuned, and a general intelligent big model TruckGPT focusing on truck automatic driving is customized. In view of the long tail problem that is difficult to deal with in the contemporary autonomous driving technology, the general intelligence of TruckGPT is used to optimize driving behavior, to build a super driver, and to strive to surpass the old driver in terms of fuel consumption, safety and driving comfort.

　

• Ma che zhi Jia platform
• In terms of hardware, Manche Technology has designed a new generation of ADCU computing platform for truck intelligent driving system. The new platform provides powerful AI and CPU computing power to meet the needs of trucks for remote sensing and fuel-saving algorithms. In view of the challenge of closed-loop data caused by long-distance weak network and changeable working conditions of trucks, the new platform provides large-capacity storage capacity and data management system, and ensures the success rate of high-value data return to 99.9% through technologies such as data compression and intelligent breakpoint continuous transmission. The new ADCU has also reached the functional safety level of ASIL-B and the information safety level of ISO 21434 certification, which fully meets the harsh operation and maintenance environment of trucks.
• On the platform software level: Penche Technology has developed the core functions of vehicle hardware management, basic functions of system software, functional safety and information safety management, following the design concepts of integrity, universality and standardization. The platform software includes software development packages such as Vehicle Abstraction (VAL), Sensor Abstraction (SAL) and automatic code generation, which greatly improves the research and development efficiency and reduces the adaptation time of NOA, a brand-new truck, to 9-12 months.
• In the aspect of truck EEA architecture: Hunche Nebula architecture has released a new generation of functions, providing more efficient and flexible solutions for OEM and Tier-1 partners. The new generation scheme uses the communication architecture of Gigabit Ethernet, which effectively solves the bandwidth bottleneck of traditional CAN/LIN bus. At the same time, the new generation of Hunche Nebula architecture also provides IASP standardized service library to meet the needs of rapid application of new models and high-performance transformation of old models at controllable cost. The overall scheme realizes full modular software and hardware decoupling, can be split and delivered in multiple dimensions, adapts to the differentiated electronic and electrical architecture of multiple OEMs, and efficiently supports the upgrade of truck EEA architecture.

　

Mache Technology signed purchase and strategic cooperation agreements with Shentong Express, Zhongtong Express and Debon Express.

At the site of this Science and Technology Day, Science and Technology Co., Ltd., Dongfeng Commercial Vehicle and Shentong Express signed the first batch of 500 smart heavy trucks procurement and strategic cooperation agreements, China Heavy Duty Truck and Zhongtong Express signed the first batch of 200 smart heavy trucks procurement and strategic cooperation agreements, and Debon Express signed the smart heavy trucks strategic cooperation agreement.

Original title: The movie Hot Search: Behind the "hot" is the "cold" data.

"Hot Search" is a very brave film, revealing some realities that were unknown, dare not say and no one said before. A cup of exquisite coffee, a fresh life, a bustling high-rise building and a cold rooftop, this contrast is too stinging. Moreover, it is rare for the director to give the audience a position of God’s perspective, that is, to jump out of the plane surrounded by public opinion or other people’s manipulation and to see the overall fermentation and trend of an event. It makes people feel wonderful and have some thoughts at the same time. Once upon a time, did I just be a member of that team?

The film tells the story that after Chen Miao, the editor-in-chief of the media, published an explosive article, he unexpectedly received help from the parties and involved a series of unexpected events. Chen Miao, the editor-in-chief of the media, penetrated the traffic password and created an explosive article to rush to the hot search, but indirectly boosted the female student of the "bully" to jump off the building. At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. He Yan, a partner of Chen Miao, and Peng Yue, a wealthy investor, were involved one after another. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started …

The film begins with cyber violence and reveals the story behind the frequent cyber violence in recent years. In this era when the media broke out, the truth of the matter is reversed every minute. The illusion of public opinion and the hot search list are behind the bloody and explicit truth, which makes people wonder how to choose justice in the Internet age. The network is rooted in life and has a far-reaching impact on life, even amplifying the dribs and drabs of life. Now the network world can no longer be described by virtual world, it is an enlarged version of the real world, and it has a layer of gauze more than the real world. The starting point of the film is very good, which lies in reminding, awakening and encouraging the conscience and goodwill of the society.

The whole film seems to focus on a story line of justice, using the shell of the current self-media and nesting it with an introduction of campus violence to show the dimension of "realism", but in fact, the film cleverly bypasses all issues that may cause stinging pain. Rather than focusing on the boundary of speech in the media era, this film focuses on the rabble to see how public opinion is induced and used again and again. All people give up thinking and become minions of traffic and topics under the guidance of the media, but this concern does not seem to be the main theme of the film, and the audience’s sense of justice is satisfied with the actions of the protagonist.

In the era of network information, there will be all kinds of information around us, and it is difficult to tell whether it is true or not, as well as active and passive cyber violence with guns and sticks in the information. As Deng, a student of Hunan Qifa Culture Media Co., Ltd., wrote in his commentary, this film is a realistic film that reflects cyber violence well. Moreover, it is said that it is based on a real-life event. If it is true, I can only say that the director dares to shoot. I really can’t imagine how to face it if I am in such a thing, but it also reminds us to express our views cautiously and restrained before facing an event that we don’t know the truth, instead of being mindless. Resist cyber violence and purify the network environment, starting from you and me.

The film focuses on the ethics of media and news reports and the ethics of media people. In today’s era, it is difficult to tell how much public opinion is being manipulated on the Internet, and how much traffic is behind whether the capital is pushing whether the traffic is the highest or the truth is the highest, whether the content is king or the capital is king, in repeated reversals and games. The movie plot seems to map every hot search that really happens on the Internet today. The hot search is not the hot search for defending justice, but the hot search for cyber violence, profit-seeking capital and carnival of the mob. Behind the hot search are actually cold data, indifferent individuals and neglected victims.

The director explained in a simple way how the media now use templated methods to manipulate public opinion to chase hot spots, and how ironic it is to quickly incite the mob’s emotions with just some eye-catching titles without moral bottom line. Isn’t this the case in the fast food era? Emotional venting is far more concerned than the truth. However, many people are eager for gold, and the bones are ruined. Words have no blade, killing is invisible! Therefore, together with the copywriters of Hunan Enterprise Culture, we should be a persistent self-media person, not seeking to be a Buddha who saves people, but seeking not to be a broker of public opinion, because the manipulator will also become a victim. Goodwill is more important than hot search. Truth or illusion? Holding the sword of justice has been secretly used. Before the next comment on social events, we can let the bullets fly a little longer.

More exciting recommendations:

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