标签归档:西安耍耍

Backed by Huawei, Changan, and the three giants of Ningde era, the controversy and hidden dangers of Avita

Text/Lu Shiming

Editing/Gale

On June 25, Avita Technology landed at the Chongqing International Auto Show and launched a new generation of intelligent electric vehicle technology platform, C (Changan) H (Huawei) N (Ningde Times).

It is worth mentioning that Zhu Huarong, chairperson of Changan Automobile, Xu Zhijun, chairperson of Huawei, and Zeng Yuqun, chairperson of Ningde Times, attended the Avita press conference together. Under the "luxury" lineup, Avita’s popularity has been rising again and again.

Avita Launch

At present, all the traditional independent brands want to complete an upward breakthrough at the time of electrification and intelligent transformation. The Great Wall has salons, Geely has polar krypton, and the well-off has questions. Now Changan, which is a little slower, has also joined the array and launched its high-end new energy brand Avita.

Unlike most new brands, Avita had one more halo, and the three-way cooperation between Changan, Huawei, and Ningde Times made Avita’s prospects broader. But reality was always skinny, and even if there were real materials, Avita’s problems gradually appeared in front of many consumers.

That includes the naming of Avita, the appearance of the first model, the Avita 11, and the theory of "emotional intelligence" that Avita’s chairperson and chief executive, Tan Benhong, has spent a lot of time describing. These issues, while the opinion of the benevolent and the wise, also reflect some of Avita’s shortcomings.

More importantly, compared with other traditional brands’ "two factories" cooperation model, Avita’s so-called "three giants cooperation" not only brings obvious advantages, but also brings a question that the market can’t help but associate, that is, whether there will be differences in interests that will hinder the development of the brand.

As a latecomer to the market, Avita itself does not have an advantage. If the dispute points and potential hidden dangers are not resolved earlier, it may be difficult to get a piece of the cake in this highly competitive track.

Avita’s past and present life

In fact, Avita is not Changan’s "newborn", its predecessor is "Changan NIO", which is a brand jointly established by Changan and NIO.

At the 2018 Qixi Festival, Changan partnered with NIO to officially establish Changan NIO, with Changan Automobile and NIO each holding 45% and the other 10% held by the executive team.

However, as NIO gradually gained a foothold in the domestic new energy market, and the highly competitive market made it difficult for it to spare energy to focus on other businesses. In 2020, Li Bin stepped down as the chairperson of Changan NIO, officially ending this stage.

Of course, NIO did not fully withdraw, but the shares fell to less than 5%. But as the leading party, Changan did not give up, but continued to extend the life of "Changan NIO" through capital increase, and officially changed its name to Avita Technology in May 2021.

Avita 11

It is worth mentioning that as early as 2015, Changan released the "518" new energy vehicle development strategy, planning to launch 34 new energy vehicle models in 10 years. Then in 2017, Changan also announced the "Shangri-La Plan", which is expected to completely stop selling fuel vehicles in 2025. But today, both plans can be said to have failed.

The market will not stop because of a certain company’s strategic problems. Seeing Geely’s Jikrypton, Dongfeng’s Lantu and other brands gradually rise in the market, Changan, which is seriously out of touch with the new energy market, has undoubtedly become the "that person" who is caught off guard and on pins and needles.

In order not to be "abandoned" by the market, Changan not only had to keep "Changan NIO", but also use external forces to catch up. Therefore, after NIO left, Changan "introduced" Huawei and Ningde Times, two heavyweight friends, through capital increases.

At present, the top five shareholders of Avita are Changan 39.02%, Ningde Times 23.99%, Chongqing Chengan 19.01%, Southern Assets 8.73%, Fujian Mindong 5.00%, and NIO retains a 1.13% shareholding ratio. It is worth mentioning that behind Chongqing Chengan are Chongqing State-owned Assets Supervision and Administration Commission and Liangjiang New Area.

Avita’s shareholding structure

Changan, Huawei, Ningde Times, state-owned assets… When these words appeared in the introduction of the same company, the imagination of the market and consumers was instantly opened. Since the official announcement of the cooperation in May last year, Avita has become the expectation of many people.

Unfortunately, in the blooming market environment, Changan overestimated the enthusiasm of consumers. Shortly after changing its name, Avita gradually "disappeared" from the track. Until recently, a press conference reminded people again that Changan also has a high-end brand of new energy vehicles.

From experience, the promotion of new brands during the release and official delivery window is crucial, and the recent Avita 11 overwhelming advertising is undoubtedly a good momentum.

Everything has its pros and cons. While Changan allows consumers to remember Avita, it has also ushered in some controversial issues.

Name, appearance, emotion theory, Avita sparks controversy

Judging from a large number of netizens’ comments, Avita’s name has attracted much attention.

Avita is taken from the English Avatr, which means virtual avatar in the game or online world. The official gave the word a deeper meaning, that is, to create another self in the intelligent parallel world for each user. This car is also defined as "emotional intelligent electric car, understand your intelligent avatar".

Such an explanation sounds very cultural and representative, but at first glance it will make people feel that it is an overseas brand. Too Westernized and without Chinese characteristics, "I feel a little foreign and foreign" has become a voice.

At the same time, the English Avatr of Avita is similar to the English of the science fiction movie "Avatar", except that one letter is missing, which is easy to confuse. Not only that, the name Avita is also difficult to remember compared to other traditional car brands.

Among the many elements of a brand, the name is the core element of the brand and the basis for forming the brand concept. If a brand wants to expand its influence, it must first make consumers remember the brand name. Compared with the previous Xiaocangxailis, it was difficult to get consumers’ attention at first, but after its model was named "Ask the World", the development momentum improved significantly.

Avita is not easy to remember, nor does it have many characteristics. If the product is not particularly outstanding, it may be difficult to familiarize everyone with this brand.

In addition to the name, as the first model of Avita, the appearance of the Avita 11 to be delivered is also "difficult to say". When it comes to appearance design, Changan’s ability is not weak, and even has a high level. For example, its UNI series has won the love of many young people just because of its appearance.

But according to the current official promotional map, the Avita 11 is a coupe SUV with a slippery back. The front is too "simple", and there are no other elements except for the separate design of daytime running lights and headlights, but the light group is too narrow and long, looking a little hideous and awkward.

Avita 11 front

The side of the car is still normal, but the biggest difference in the back of the car is that its rear glass area is very small and it is sunken inward. This design may minimize the drag coefficient, but for the sake of the drag coefficient, it sacrifices the appearance that consumers value, and may affect the rear view. Is this really cost-effective?

The most controversial aspect of Avita, compared with the name and the appearance of the "sitting" model, is its theory of "emotional intelligence".

At the brand launch, compared to the product information introduction of Avita 11, Avita Chairperson and CEO Tan Benhong spent more time interpreting Avita’s brand definition, namely "emotional intelligent electric vehicle", and proposed "E.I. user request theory system".

Avita Launch

From Tan Benhong’s explanation of "emotional intelligence", Avita’s pursuit is to "add personal touch" to the car, just like a consumer’s confidant, so that consumers can feel the meaning of Avita emotionally, rather than just limited to a machine.

The competition of new energy automobile brands has already risen to the intelligent level. The new brand release does not involve the word intelligent, and it seems that it is embarrassing to introduce it to consumers. The continuous involution of the brand has enriched the intelligent interaction experience of automobiles, and the functions and forms have become more and more complex.

Avita’s invisible and intangible metaphysical concept is more like a deliberate gimmick to be different from AI artificial intelligence.

Anxiety over control under multiple interests

There is no eternal cooperation, only eternal interests. As a result of the cooperation of giants, Avita may be limited to the capital triangle.

For Huawei, which provides software systems and platforms to a number of automakers, the purpose of its layout is very obvious in the era of software-defined smart cars.

From the perspective of the industrial chain, Huawei will grasp the core of smart cars, grasp the traffic entrance of smart cars, and compete with car manufacturers for more has the voice over. Or through the cooperation of multiple manufacturers to accumulate production experience, and finally build their own cars.

Although Avita advertises as "the first emotional intelligent electric vehicle brand with Huawei’s HI full-stack smart car solution", based on the fact that Avita is one of Huawei’s many partners, there is no "halo" effect for consumers at all.

And also think about it, if Avita really enters the Huawei channel, then the Huawei exhibition hall with the M5 is now placed, can it still squeeze Avita 11?

Huawei store ask the world M5

Let’s talk about the "battery Mao" Ningde era, as a battery manufacturer, Ningde era in order to improve the vehicle company has the voice over, as well as the bargaining power in the market, in the past two years, gradually through financing means to invest in new energy vehicle companies, such as Nezha Automobile, Aichi Automobile, Byton Automobile and Geely Krypton and other brands.

In the same way, as more and more car companies cooperate with Ningde Times, the "halo" of Ningde Times is no longer a halo. The difference is that Ningde Times may have another purpose in entering Avita this time. Whether it is the Kirin battery previously released by Ningde Times or the highly integrated CTC technology to be launched in 2025, Avita may be one of the first brands to be put into use.

The use of new technologies and the improvement of vehicle competitiveness will lay the foundation for its foothold in the high-end market. This is also the reason why CATL will invest in Avita, which is more like a "test field" for power battery black technology.

As a "leader", Changan certainly knew that it was a big "hidden danger" to let its partners "master" the most important power battery in electric vehicles and the intelligence of its views, but it had to choose to compromise.

On the one hand, as a leading enterprise in the field of autonomous vehicle enterprises, Changan has been in a marginal position in the field of new energy. If it does not try its best to catch up in the short term, the gap will only widen until it is abandoned by the market. On the other hand, whether it is power batteries or intelligence, the research and development costs are extremely high, which is not something that traditional automobile companies can afford. Choosing cooperation is undoubtedly the best choice.

In this way, the three parties can be said to have "each mind". As a new brand, with the gradual development of Avita, once a certain part of the three-party cooperation changes, it may become a major disaster for Avita. This will not only make people think, after the embryonic stage, how much support will the three parties give Avita?

Nowadays, new energy vehicles are getting more and more crowded, and whether the track can accommodate Avita, a new player, the market will provide the answer.

"Yangtze River No. 7" reunion, Zhou Xingchi exclaimed Xu Jiao: Boys become beautiful girls!


1905 movie network news The 26-year-old actor was selected at the age of 11 to play Zhou Xiaodi, the son of Zhou Xingchi in the movie. Then she signed an 8-year contract with Zhou Xingchi’s agency, Xinghui, and Xu Jiao chose to study abroad. After the agency contract ended, she did not sign a contract. In the blink of an eye, Xu Jiao was already 26 years old. Recently, she announced her return to Xinghui and returned to the arms of her old employer.


On the 19th, Zhou Xingchi’s agent Chen Zhenyu posted a photo of Xu Jiao and wrote "Xinghai is sailing, shining brightly. Welcome back to the big family of Xinghui." In the photo, Zhou Xingchi holds Qizai’s doll in hand and appears in the same frame as Xu Jiao. Xu Jiao forwarded: "In a flash of a finger, I’m back!" Announcing the re-signing of the contract with Zhou Xingchi’s company, and she also posted a meeting gift.


Zhou Xingchi also specially posted on the social platform for this: "Little brother has never flinched after all the storms in his life, but today he was scared and shrank. Zhou Xiaodi, the naughty boy of Changjiang No. 7, actually turned into a woman."


The continuation of the relationship between the two also surprised many fans, saying: "Welcome back after learning" "I am so relieved, inexplicably moved" "Looking forward to the new works of the two!"


The 2024 Spring Festival file lineup is strong! Zhang Yimou, Jia Ling, Liu Dehua, Shen Teng gather together


1905 movie network news With the announcement of the movie "Article 20" on the first day of the New Year in 2024, the Spring Festival film lineup has gradually formed, with diverse themes, rich content and a strong lineup.

So far, six films have been released on the first day of the Spring Festival this year, namely "Article 20".


Directed by Zhang Yimou, "Article 20" has a strong lineup, starring,,, Liu Yaowen,,, etc. This is also Zhang Yimou’s third attack on the Spring Festival. The previous two Spring Festival films have accumulated box office 600 million, accumulated box office 4.544 billion and won the 2023 mainland box office championship.


The film uses realistic themes and the perspective of small people as incisions to show the axiomatic human feelings behind Article 20 of the Criminal Law on "justifiable defense". In a light and humorous way, it tells the story of Han Ming and others risking everything and relying on their own efforts to return a statement of fairness and justice.


"Hot and Hot" is self-directed and self-starred. This is also Jia Ling’s return as a director after a lapse of three years. It will also be her first official appearance in front of the audience after more than a year of silence. In order to appear in the film, she lost 50 kilograms of weight and became a boxer, which made the audience look forward to it.


"Flying Life 2" is written and directed by the screenwriter, starring,,, and starring. The film continues the characters and backgrounds that were released 5 years ago. The down-and-out driver Zhang Chi played by Shen Teng has been reduced to a driving school coach. Under the sponsorship of the car factory manager played, he once again organized a group to go to the last Bayinbrook Rally.


"Mr. Red Carpet," directed and starring, is the first time Ning Hao and Andy Lau have worked together as directors and actors since their relationship in 2006, 17 years later. The film tells the story of a Hong Kong superstar played by Andy Lau and a director played by Ning Hao in order to win a coveted award. Collaborating on rural themes, the film sets off a series of ironic farce.


"Let’s Shake the Sun Together" is the final chapter of the "Life Trilogy" directed by the director. It stars and tells the story of two young people who are seriously ill but have different personalities. Because of the "Relay of Life" agreement, they accidentally embark on a healing journey full of love and strength.


"Bear Haunt · Reverse Time and Space" is still stable output, the new one will focus on time and space travel, bald head strong in order to save Xiong Da, Xiong Er, opened a wonderful time and space adventure.

The price reduction in Xiamen is coming! The maximum discount is 30,000, so act quickly.

In the car home Xiamen Promotion Channel, we are pleased to announce that BYD is carrying out preferential activities! This high-profile new energy vehicle has now begun to reduce its price in Xiamen. The highest discount is 30,000, and the lowest starting price is 169,800. If you are interested in BYD Han, now is a good time to buy a car. Please click "Check the car price" in the quotation form, and strive for a higher discount, so that you can enjoy more benefits when buying a car.

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Byd Han’s exterior design is highly recognizable, adopting the concept of "Long Mai Design", and the front face design is original. The air intake grille adopts the "lip language" design, which divides the front face into two areas, the upper part is a closed air intake grille, and the lower part is an open design, forming a lip-like shape, which is very unique. In terms of overall style, BYD Han’s body lines are smooth and the roof lines are tilted backwards, creating a dynamic atmosphere. The side of the car body adopts a streamlined waistline design, which makes the whole car body look smoother, and the rear part adopts a through taillight design, which is very recognizable. Generally speaking, BYD Han’s design is very unique, full of sense of fashion and technology, which has left a deep impression on people.

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Han car series is a medium-sized and large-sized car with a length * width * height of 4975*1910*1495 mm and a wheelbase of 2920 mm. The body lines are smooth, the lines are concise without losing the sense of strength, and the overall shape is fashionable and atmospheric. In tyre size, the front and rear wheels are both 245/45 R19, which provides the car with more stable and excellent handling performance. The front and rear wheel tracks of the Han car system are both 1640 mm, and the front and rear wheel tracks are the same, which makes the vehicle run more smoothly. The side lines of the car are smooth, the lines are concise without losing the sense of strength, and the whole car presents a fashionable and atmospheric appearance.

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Han is a model with luxurious interior design. The steering wheel is made of leather, and the position can be manually adjusted up and down and back and forth. The central control screen size is 15.6 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front row has four USB/Type-C interfaces and mobile phone wireless charging function, while the back row has two USB/Type-C interfaces. The seat is made of genuine leather. The main driver’s seat can be adjusted fore and aft, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), while the co-pilot’s seat can be adjusted fore and aft, backrest adjustment, height adjustment (2-way) and lumbar support (4-way). The front seats are also equipped with heating, ventilation and massage functions, and the driver’s seat also has electric seat memory function. Generally speaking, Han’s interior design is luxurious and comfortable, with rich configuration.

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Han is a car with a 1.5T 139 L4 engine, with a maximum power of 102 kW and a maximum torque of 231N m.. The car uses an E-CVT continuously variable gearbox, which makes the driving experience smoother and more comfortable.

Thanks to car home car owners for their comments on our models. We are very glad to hear that you spoke highly of our design, which is also the design concept we have been pursuing. The modeling design of the front face and the sharpness and charm of the headlights all show our attention and pursuit of details. The side lines of the car body are smooth and dynamic, and the wheel hub shape is also very beautiful, which reflects our grasp of the overall style. We are committed to providing consumers with the best quality automobile products, and hope that our models can bring you more surprises and satisfactory driving experience. Thank you again for your support and attention, and look forward to your coming again.

Huawei and Changan join forces to build Bosch in the era of smart cars.

Matters:

Changan Automobile and Huawei signed the Memorandum of Investment Cooperation. Huawei plans to set up a company (hereinafter referred to as the target company) engaged in R&D, design, production, sales and service of automotive intelligent systems and components solutions. Changan and its related parties plan to invest to acquire the equity of the target company (the proportion is not more than 40%) and carry out strategic cooperation.

Peace view:

Huawei’s smart car core technology will operate independently based on the principle of marketization to realize equity diversification.

The business scope of the target company established by Huawei includes intelligent driving solutions for automobiles, intelligent cockpit for automobiles, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent lights, etc. Huawei will inject relevant technologies, assets and personnel dedicated to the business scope of the target company into the target company. The company operates independently based on the principle of marketization, and adopts a market-oriented management system and salary incentive framework.

In principle, the components and solutions within the business scope are provided by the target company for vehicle customers. In principle, Huawei does not engage in businesses that compete with the business scope of the target company. In the future, the target company will gradually open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity. In addition to Changan, Huawei’s existing strategic partner car companies include Cyrus, Chery, Jianghuai and BAIC. From the perspective of business scope, the target company is basically equivalent to the independent operation of Huawei BU Division.

Huawei will operate its loss-making business independently.

Judging from the operating results announced by Huawei in the first half of 2023, the revenue of BU business, as the fifth largest sector, is 1 billion yuan, accounting for about 0.3% of its total revenue, and it is the only sector that Huawei is losing money at present. According to Huawei’s annual report, by the end of 2022, the research and development team of Car BU had reached 7,000 people, with a cumulative investment of 3 billion US dollars. According to the previous plan, Huawei BU will achieve profitability in 2025, but it is difficult to achieve this goal at present. This time, Huawei will operate the smart car business independently and introduce car companies as investors, which will reduce the drag of the smart car business on Huawei’s profitability.

Huawei has not changed its mind, and it is further away from Bosch in the era of smart cars.

Previously, some car companies were in conflict with Huawei’s cooperation model and worried about losing their "soul". This time, Huawei will independently market the smart car business and realize equity diversification, which can alleviate the doubts of car companies to some extent. Huawei’s technological leadership in the field of smart cars is clear, but we don’t think that the completely self-developed intelligent technology by car companies is the best option. Since the second half of 2023, Huawei’s deeply empowered models have been increasing, such as Zhijie M7, Aouita 12, Zhijie S7 (in cooperation with Chery) and Wenjie M9 (in cooperation with Cyrus), and Huawei’s presence in the automobile industry has been increasing. The willingness of other car companies to cooperate with Huawei is stronger than before. We expect that more car companies will dispel the concern of "transferring their souls" in the future and choose to embrace Huawei’s smart car technology.

The target company has great development potential, and its revenue scale will reach 100 billion in the long run.

Relying on Huawei’s leading intelligent solutions, the target company has become an industry leader in automotive intelligent systems and component solutions based in China, facing the world and serving the industry. In the short term, the annual sales volume of supporting models of the target company set up by Huawei is expected to reach about 1 million units.

In the long run, if the passenger car market in China reaches 30 million units, the target company accounts for 25%, and the bicycle supporting price is 20,000 yuan, the corresponding annual operating income will reach 150 billion yuan, and if the net profit rate is 15%-20%, the corresponding net profit will be about 22.5 billion-30 billion yuan. The target company has the potential to grow into a domestic head supplier of smart car software and hardware solutions, and has the business potential of 100 billion yuan revenue scale and 10 billion yuan net profit scale.

Chang ‘an has a good foundation for in-depth cooperation with Huawei, and there is great room for further strong alliance.

Aouita is a high-end brand of Huawei, Contemporary Amperex Technology Co., Limited and Huawei. With the combination of avant-garde styling design and Huawei’s leading intelligent technology, the brand influence has gradually expanded. In addition, Changan Automobile has also announced that its brand will cooperate with Huawei in the field of automobile intelligence, especially in the field of smart driving.

We believe that Changan Automobile has made some mistakes in the investment in smart car technology, and we should pay close attention to the definition of vehicle products, provide flexible smart car solutions for consumers, and rapidly enhance the comprehensive competitiveness of Changan Qiyuan, Deep Blue, Aouita and other brands. In addition, Changan Automobile is the first car company to invest in the target company, and it is expected to enjoy the benefits of the future valuation improvement of the target company to the greatest extent.

The feature of Huawei’s smart car selection is that Huawei is deeply involved in product definition and channel sales, and the target company will serve the entire automobile industry.

Huawei is deeply involved in the product definition and channel marketing of smart car selection, and enjoys relevant benefits. The target company established by Huawei this time will face the whole world and serve the whole automobile industry. We believe that the ultimate success of automobile enterprises depends on the improvement of vehicle production and sales scale and brand premium, so the core competitiveness of automobile enterprises such as product definition, channel efficiency and supply chain stability are indispensable. The comprehensive ability of car companies has a great influence on the effectiveness of future cooperation.

Author of this article:Wang Dean, Wang and Hai, source: Ping An Securities, original title: "Huawei and Changan join forces to create" Bosch "in the era of smart cars"

Wang Dean S1060511010006 

Wang jihai S1060523080

Risk warning and exemption clause
The market is risky and investment needs to be cautious. This paper does not constitute personal investment advice, nor does it take into account the special investment objectives, financial situation or needs of individual users. Users should consider whether any opinions, viewpoints or conclusions in this article are in line with their specific situation. Invest accordingly at your own risk.

Xiaomi SU7 Tasting Meeting: Rice flour is accepted below 300,000 yuan, but the allocation price is below 200,000 yuan?

We went to see SU7, who put his personal reputation on the line.

At 9: 00 am on March 25th, Weibo, the official of Xiaomi Automobile, announced that Xiaomi Automobile will be officially listed at 7: 00 pm on March 28th (this Thursday). At the same time, Xiaomi SU7 opened a tasting meeting in 60 stores in 29 cities to welcome the press conference on the 28th.

The odd-even school also made a special trip to Xiaomi’s home, Chuhe Hanjie Automobile Experience Store, Wuchang District, Wuhan City, to find out. Although the shower didn’t stop early that morning, it still failed to stop customers’ enthusiasm for watching cars. Nearly 50 people were crowded in a place of about 15 square meters, and basically every customer or team was equipped with special technicians to explain and watch.

Source: parity shooting

The on-site staff said, "At present, there is basically only one car in each store. The tasting meeting before the car is officially listed is limited to watching the shape of the vehicle and understanding the relevant configuration parameters. Without the power system and the door, it can’t be opened."

Since the beginning of this year, the whole automobile industry has been seriously involved. BYD took the lead in pushing down the "domino" of price reduction. Tesla, Geely and other brands arrived with flattery, hoping to try their best to hold one position, and Xiaomi, as a late "placement student" at the end of the semester, can rush out from a group of car companies?

There are many rice noodles, and the specific configuration is open and the price is not open.

Many customers who look at the car revealed to the odd-even school that Xiaomi’s sales staff basically called to confirm the time and purpose of the visit. Some people made an appointment in the field on March 22, and they made an appointment only on the evening of the 24 th. The staff still contacted me as soon as possible to ensure the stability of the scene and the smooth flow of people.

At the scene, a female car buyer said at the scene, "I pay more attention to the design and color matching when buying a car. Although only three color matching are exposed at present, the overall streamline of Xiaomi SU7 is very sporty, especially after the tail LOGO is made small, it looks more advanced. If you have cherry blossom powder, you will definitely rush."

Source: parity shooting

Another car buyer directly said that he was a rice noodle and spent at least 500,000 yuan on millet products every year. This time, he took a fancy to the SU7 MAX version of Xiaomi. If the price can be announced at the scene below 300,000 yuan, he will not hesitate to place an order directly at the scene, but the staff said that the new car has not yet arrived at the store.

Curious about the authenticity of the information transmitted online, the technicians at the scene confirmed most of the information to us except the price.

For example, the standard model of Xiaomi SU7 does not have a fast charge of 800V, and it is equipped with a 73.6-degree lithium iron phosphate battery provided by Xiangyang Fudi Battery. This company is a subsidiary of BYD. The new car uses a single motor, with a peak power of 220kW and a maximum speed of 210 km/h. On the other hand, the SU7 Max adopts Contemporary Amperex Technology Co., Limited’s 101-degree ternary lithium battery with dual motors. The peak power of the front and rear drive motors is 220kW and 275kW respectively, and the maximum speed can reach 265km/h..

The wheel hub is also equipped with Bridgestone TURANZA 6 in the standard version, Michelin E PRIMACY in the PRO version and Michelin PILOT SPORT EV in the MAX version. The super motors V6 and V6s of Xiaomi are jointly developed with UMC and Huichuan respectively, and V8s is the self-developed result of Xiaomi Automobile.

Source: parity shooting

Although the interior and operating system have not yet been officially disclosed, the on-site technicians are very excited to say that 澎湃 OS, as a part of Xiaomi’s ecological chain, will realize the information flow and sharing of mobile phones, automobiles, Internet of Things and other terminal devices, and Xiaomi SU7 can bind charging piles and avoid the charging peak through remote control through networking.

"Imagine that you can reserve a charging point just after work. After parking the car, you can directly call Xiao Ai to turn on the air conditioner and sweeping robot at home. Once you get back, you can rest on the sofa."

However, when we asked about the most extreme trigger range of cars and other terminals, the staff said with regret: "At present, the whole house intelligence is still realized through WIFI connection. The company should not have conducted experiments on this, and the specific data is not clear here."

Parity sent a number of sales staff of Xiaomi Auto to learn about the specific pricing of Xiaomi SU7, but they were told that it was still in the confidential stage. "Our store staff also have loyal rice noodles. Everyone hopes that the final price will be lower than Model 3 and Extreme Krypton 007, and the best standard version will be less than 220,000, but the headquarters did not disclose the specific information, and it will not be known until the market was released on the evening of March 28."

At present, the biggest suspense of Xiaomi SU7 is still "price".

What is the price of Xiaomi’s car to "serve" for dinner?

Although the various advanced technologies displayed at the conference and the real cars that appear repeatedly in many "spy photos" can make people excited. However, when consumers calm down and make purchase decisions, it is crucial for consumers’ final choice, and it may be the price of Xiaomi still hiding half her face from us behind her guitar.

In fact, in view of the topic of price, Lei Jun said frankly in Weibo a few days ago that "the standard version of Xiaomi SU7 is far more configured than (Tesla) Model 3", and said that the purchase cost of SU7 is very high, which will not lead to a low price for external sale.

Source: Lei Jun Personal Weibo

However, it is generally regarded as a precaution for Xiaomi SU7 to appear at a high price, or to raise consumers’ psychological expectations first, and then "persuade" executives overnight to launch products with extremely high cost performance. But in either case, consumers’ money is not blown by strong winds, and the yardstick of market measurement has always been there. If Mr. Lei wants to play the banner of Xiaomi Automobile, he must do better than competing products from friends at the same price.

Looking at the competing products of friends (that is, Krypton 001, Krypton 007 and Model 3), in fact, the price of SU7 has already been blocked. Compared with the Krypton 007, which adopts 800V electrical architecture, single and double motors and is known as the "200,000-yuan tram gatekeeper", the entry-level SU7 without 800V overcharge and without Contemporary Amperex Technology Co., Limited’s 100-degree battery is simply difficult to parry.

Source: Extreme Krypton 007 Conference

Therefore, even if Mr. Lei denies it, in the current market environment, the starting price of 199,000 yuan is not only a zero probability event, but may become the best price for Xiaomi SU7 to detonate the market.

However, if the starting price is set at 209,900 yuan as the Krypton 007, then the SU7, with its larger measurements, is expected to match Huawei’s smart cockpit strength, still compete with Krypton 007, and even stabilize other competing products in the market. However, if the starting price reaches 229,900, then facing the extremely krypton 007 with 100-degree Ningde battery and 800V fast charge, the SU7 may really have only one way to choose.

The odd-even faction also communicated with a power battery practitioner, and the other party was more direct. If the starting price exceeds 210,000 yuan and the relevant intelligence does not have the ability to shine, then the high probability will not be in the consumer’s choice range.

In addition to the entry-level models, if the SU7 Pro, SU7 Max and even the highest-equipped SU7 FE are all like online pictures, then it is not difficult to understand the way Xiaomi plays.

Source: Net transmission Xiaomi car configuration table

For consumers who want to experience SU7, the most standard version can become "the first car for young people", while the two advanced versions are for middle-class people who really want to experience the new technology released at the Xiaomi technology conference, but I don’t know whether it is the real FE version, that is, to create high-end "toys" for the big shots.

But what exactly is the landing price? Is the SU7 series really stuffed into three models? What is the consumer’s evaluation after listing? It will take until March 28 to see the results.

03 written at the end

On March 25th, Lei Jun, CEO of Xiaomi, sent a message in Weibo with emotion: "How to introduce Xiaomi SU7 in one sentence? I asked myself this question for three years. My final answer: The goal of Xiaomi SU7 is to be the best-looking, best-driving and most intelligent car within 500,000. "

Although talking about ideals and marketing are Xiaomi’s strengths, the competition between car companies ultimately depends on sales and production capacity.

At present, Xiaomi Automobile has not announced its production capacity. Xiaomi Automobile has signed contracts with 14 sales and service partners, and also listed a list of 59 stores. The channels are mainly divided into flagship centers, sales and service centers, experience stores and delivery centers. Of the first 29 cities, 17 have only opened delivery centers at present.

Some media have reported that Xiaomi Automobile Factory will be built in two phases and completed in 2025, with a total annual production capacity of 150,000 vehicles. The first phase was completed in 2023. At the end of February this year, a research document on Xiaomi Automobile was circulated on the Internet. According to the disclosure, Xiaomi Automobile will be delivered in April. It is estimated that the vehicle output will be about 2,000 vehicles in the first quarter after listing, with an output value of 400 million yuan. In response to this news, Xiaomi officially came out to rumor.

It is not difficult to see that all preparations for Xiaomi Auto are made on the premise that Xiaomi SU7 will explode when it goes on the market. It’s just that this bet on the whole personal reputation of Lei Zong, and then bet on the future gambling of the whole Xiaomi Group. What is the chance of winning?

Hua Shao Yiyi leads Zhejiang Satellite TV’s famous mouth in many fields and does not forget to host it.

Hosting by Hua Shao will always be my main business.


??? As the first brother of Zhejiang Satellite TV, Hua Shao not only hosts ace programs such as The Voice of China and China Dream Show, but also works as a producer himself this year, presenting programs such as Ace Mission Impossible and Hua Shaoai Reading. In addition, Hua Shao is developing in an all-round way by writing songs, making records, making movies and performing stage plays.


??? Speaking of my progress in the past five years, Hua Shaoshao said that the biggest change is that I will be a little more calm when I am busy. "Five years ago, I was more nervous and more anxious. At that time, I just had "I love to remember lyrics", and I made some achievements, but I felt insecure. I was anxious when the ratings fluctuated a little. At that time, I was eager to prove myself. Now I am more calm. "


??? When talking about being a producer and doing programs, Hua said less, "I am a host and a presenter of collective wisdom. I especially want to know the thoughts of every member of the team, so that this wisdom can be better reflected in my presiding. It is complementary to each other. I have great respect for those who act well and guide, or guide well and act well. I hope to make a breakthrough in this area in the next five years. " In addition to hosting, Hua Shao gradually emerged in the performance industry. At the end of the year, the film "He Has No Two Wives" starring him will be released, and the stage play "Never Pay the Bill" will also be held on a national tour at the end of December.


??? No matter how many categories he is involved in, Hua said that his main business is hosting. "I think these attempts are very helpful for my hosting work. Just like a good voice, it is necessary to understand the categories of singers and music, so that when communicating with students, they will not be ridiculous and generous because of their lack of knowledge. "


Yi Yi’s natural affinity with the stage


??? At the age of 17, she entered the ground channel of Zhejiang Radio and Television Group, and officially joined Zhejiang Satellite TV in 2010. Yiyi hosted programs such as I Love to Remember Lyrics, Chinese Stars Jump, Big Brands Meet Good Voices, and Good Voices of War. She said that she has a natural affinity with the stage.


??? Yi Yi said frankly that I was very scared when I first joined Zhejiang Satellite TV to host "I love to remember lyrics". There are too many aura of success on this platform, and I have a lot of glory. "I didn’t expect to be the host, and I was very scared when the opportunity came." Now that three years have passed, Yi Yi said that the sense of awe is still there. "It’s just that the fear has faded, and it has become a down-to-earth effort, and every step is firm and can’t be complacent."


??? Yi Yi began to learn Latin dance at the age of 12, and her dancing skills made her feel at home in hosting dance programs such as "More Jumping and More Beautiful", so she was awarded the title of "the best variety host who can dance". Yi Yi, a versatile woman, made her debut in the costume drama Phoenix Peony this year. Yiyi revealed that an idol drama will be started soon. She plays opposite Tian Liang. "I play an rhythmic gymnast, who is very energetic and can’t beat me. It is very similar to my personal growth. This is why I took this drama."


??? After hosting for so many years, Yi Yi said that the most fulfilling thing was hosting the China Television Audience Festival of Zhejiang Radio and Television last year. "Our group’s activities, such a big stage, I really enjoy this feeling and am very grateful for the power behind the stage. I have a natural affinity with the stage, and I am never too nervous to speak. This is my proudest place. I love the stage! "


Shen Tao News Anchor Transformation Emotional Mentor


??? Shen Tao is known as the "emotional tutor" of Zhejiang Satellite TV. He helps young men and women make friends and make blind dates in different programs. At first, he was a news anchor. His transformation is related to Xia Chen ‘an, director of Zhejiang Satellite TV. When he was still on the ground channel, Shen Tao hosted an internal get-together, which was recognized by Xia Chen An as suitable for hosting variety shows.


??? Shen Tao’s transformation was very successful. From Love Lianliankan to Turning to Meet TA, the image of "emotional mentor" was deeply rooted in people’s hearts. Shen Tao said: "What we convey is the positive energy of marriage and love values." What attracts Shen Tao most about the team of Zhejiang Satellite TV is that a group of young people do something with a goal. "In the Chinese blue team, we know which direction to go." Shen Tao said.


??? Shen Tao hopes that people who watch his programs can know what kind of people they are and what kind of people they need to find, and apply this knowledge to their lives. This is the success of the program for him.


Yali can only meet beauty if she has a good heart.


??? Yali joined Zhejiang Satellite TV China Blue in early 2013, and changed from a news anchor to a variety show host, achieving a gorgeous turn. The excellent hostess in her mind should have the characteristics of calmness, atmosphere, wisdom and warmth. "I hope to grow up as soon as possible through my own efforts and the opportunities given by the channel." "China Dream Show" is an inspirational program that spreads truth, goodness and beauty and is full of positive energy. The concept conveyed by this program deeply infected Yali and made her realize that "if you have a good heart, you will definitely meet a good one."


??? In "Turning and Meeting TA" with Shen Tao, they interacted well. The program is launched in the form of talk show. Although there is a hand card, it depends more on the live performance of the host. Yali is glad that she met this opportunity to show the delicate characteristics of the hostess and let the audience know more about herself. Her self-evaluation is "because of grounding gas, she has confidence."


??? During the period of China Blue, Yali strongly felt the importance of the platform for the host. "The potential needs a good platform to support it, so that the host can be more confident to break through and create himself."


Chen Huan is the only "yuppie" host.


??? As a host, Chen Huan is a bit too fashionable. There is a slight image gap between his external image and the two columns "Chinese Dream Show" and "The First Time in Life" he presided over. If your knowledge of him only stays at the first impression, you may think that he is more suitable to create a fashion brand. In fact, he does have a personal brand. In addition to design, he also dabbled in stage plays and published books.


???? Chen Huan said with a smile that he was the host who went abroad the most in the channel, and was touched by the light of recording the program. Chen Huan had the opportunity to sit in the front row of Broadway and watch the stage play. The wonderful performance of Broadway gave him the impulse to create his own stage play. He stayed up all night that night and wrote the script of "Yuppie Talk Show" with Light Hotel’s post-it notes. At present, he has toured 14 times all over the country and donated all the box office income of 130,000 yuan.


???? Chen Huan’s image orientation is yuppie, and his books and stage plays are labeled as "yuppie", so the host image is rare on the screen at present. Chen Huan wants to be unique and show his personality. "China Blue was also suspected at the beginning of its implementation, but it was made. I know myself best and know what suits me, so I must persist until I succeed. "

Who to choose at the same price: latte DHT-PHEV compared with Tang DM-i

  [car home] Although electrification is the general trend of automobile development, high-efficiency hybrid or plug-in hybrid vehicle is undoubtedly the best transition scheme at present, and it will become one of the protagonists in the market for a long time. Today’s plug-in hybrid cars are very different from those of a few years ago, both in terms of feed power/fuel consumption and overall driving quality have been qualitatively improved. Among them, BYD’s DM-i technology is regarded as the pioneer of its own brand in the field of high-performance hybrid, which has won gratifying sales and super-high attention, while DHT hybrid technology from the Great Wall, although late, has more perfect strength to challenge DM-i technology. Today, we will let the representative models of these two technologies, Wei Pai (|) and BYD Tang DM-i, come face to face and see what kind of sparks will collide.

Home of the car

  The prices of Latte DHT-PHEV and BYD Tang DM-i are basically around 250,000. We choose the two-wheel drive version of Latte DHT-PHEV and the 2021 Tang DM-i 112KM version for comparison, and they are basically the same in driving form and price range.

Home of the car

    The working principle of this hybrid system under some working conditions is actually similar to BYD Tang DM-I. In the pure electric mode, after the vehicle starts, the engine only acts as a generator under the medium and low speed series working conditions, and does not directly participate in the driving, and is only responsible for supplying the generated electric energy to the battery for charging or the motor for driving the vehicle.

Home of the car

  However, the difference of Latte DHT-PHEV lies in the addition of its 2-speed DHT gearbox, which can realize the direct drive of parallel engines in the low speed range of about 40km/h, and the transmission efficiency of DHT gearbox is as high as 98%, which is of great help to fuel economy. When there is a big power request, the engine and the motor can work together to drive the vehicle at any time, and get a sharper acceleration experience. However, in the middle and low speed range, Tang DM-i can only power the motor through the engine and battery to drive the vehicle, and there is delay and loss in the process of energy conversion, so the acceleration experience is inferior.

Home of the car

  In addition to the improvement of dynamic response speed, the special DHT gearbox for 2-speed hybrid power will shift into the second gear when cruising at high speed, so as to allow the engine to enter the operating range with the best fuel economy and further reduce fuel consumption, while the whole gear shifting action is silent, with no obvious sense of intervention, and the body feeling of people in the car is not obvious.

Home of the car

  With an efficient hybrid system, combined with a special 1.5T engine for hybrid power and a large-capacity power battery. The system of the two-wheel drive version of Latte DHT-PHEV has a comprehensive maximum power of 240kW(326 HP) and a comprehensive maximum torque of 530N·m, which can achieve a pure electric cruising range of 184km. Even in the state of power shortage, the comprehensive fuel consumption of the vehicle can be controlled at 5.4L/100 km (comprehensive cruising range of 1000+ km), which is in terms of power, fuel economy and high-purity electric cruising range.

Home of the car

  The structure of BYD’s DM-i hybrid system is relatively simple. In most cases, the engine is only used as a generator to provide power for the motor. It does not participate in the driving of the vehicle at low and medium speeds, but is only responsible for generating electricity, which is the same as the extended range mode of extended-range electric vehicles.

Home of the car

  When the vehicle is driving at medium and high speed, the engine comes to the efficient working range. At this time, although the engine can directly drive the vehicle, it can only move forward at a fixed gear ratio. The engine can’t directly participate in the driving in the low-speed state of Tang DM-i hybrid system, and the response is not fast enough; On the other hand, under high-speed road conditions, although the engine can be directly driven at this time, it can only drive at a fixed gear ratio, and its fuel economy is bound to be inferior to that of latte DHT-PHEV.

  The appearance and style have their own characteristics.

  After seeing the invisible core technology differences, let’s compare the two cars that can be seen by people. First of all, in terms of design style, the two cars have their own characteristics.

Home of the car

Home of the car

  As a luxury brand SUV, Wei brand latte DHT-PHEV gives people the first impression that it is luxurious and stable enough; Tang DM-i continues BYD’s family-style Dragon Face design language, and the whole car looks more dynamic. Both Latte DHT-PHEV and BYD Tang DM-i have a huge air intake grille area. In contrast, Latte DHT-PHEV has more sharp edges and corners, while Tang DM-i has more rounded and feminine features.

  Headlights of the two cars generally adopt a long and narrow design style, and the far and near lights are all LED light sources, and they are all equipped with LED daytime running lights, automatic headlights and adaptive far and near lights.

Home of the car

Home of the car

  Because Tang DM-i locates the medium-sized SUV, its body size is more prominent than that of Latte DHT-PHEV, and its overall visual experience is also more slender. Tang DM-i has a length/width/height of 4870/1950/1725(mm) and a wheelbase of 2820mm;; Latte DHT-PHEV is 4668/1890/1730(mm) with a wheelbase of 2745 mm.

Home of the car

Home of the car

  Latte DHT-PHEV’s rim is dynamic, and it is equipped with Michelin Haoyue 4 tires at any cost, which pays attention to silence and comfort and is not weak in grip and handling. Tang DM-i is equipped with 245/45 R20 Jiatong Comfort225 tires, although the specifications are one size larger than that of Latte DHT-PHEV, but the price and cost are quite different.

Home of the car

Home of the car

  The rear of latte DHT-PHEV is full of layers, which gives people the same feeling of stability and honesty as the front. Tang DM-i adopts through taillight design and still takes a dynamic route.

[Autobots] Xiaomi Automobile is listed, what are the obstacles?

The original intention of Xiaomi to build a car is to maintain the grand system of Xiaomi’s digital ecology. If this starting point remains unchanged, Xiaomi’s idea is still relatively realistic.

Text/"Autobots" Qi Ce

It has been nearly 17 months since Lei Jun, the chairman of Xiaomi Group, announced his official entry into electric vehicles. On August 23, it was information from foreign media, and Xiaomi had obtained the qualification of new energy to build a car.

So far, Xiaomi’s process of building cars is ahead of their own timetable. In the new energy industry, where "standing pigeons" is the norm, it shows that Xiaomi’s control over a new format is online. From this point alone, Xiaomi is not like a novice car maker.

Another source said that the qualification was approved by the National Development and Reform Commission in early August. However, Xiaomi officially got the approval, which should be this week. Of course, no one in the media has seen the original approval, and Xiaomi has no official announcement. But this matter is very important, and public opinion is flying all over the sky. Xiaomi can’t ignore it. If he doesn’t deny it, he will default.

Why can Xiaomi get "big qualification"

Around 2017, new energy brands need to apply for "double qualifications", which has been widely concerned by public opinion.

Facts have proved that the "big qualification" (which can be understood as production qualification) approved by the National Development and Reform Commission is more difficult to obtain. Many new forces have applied for the "small qualification" of the Ministry of Industry and Information Technology. That is, it can meet the "Regulations on the Administration of New Energy Automobile Manufacturers and Products Access" and can also be understood as brand sales qualification.

Production problems, the usual practice is OEM, or acquisition of "shell resources", "Wei Xiaoli" is doing this. However, Tucki and Ideals took the latter route: after purchasing the shell, they did OEM work for a short period of time, and then injected their own car-making assets to achieve the goal of mastering the production resources. Weilai, named OEM, is actually a joint venture on the grounds that Weilai has invested a lot of money in the special production line of Jianghuai.

The regulatory attitude towards the acquisition of shell resources has changed. At first, from the perspective of resource reuse, it is considered that it is best to reactivate the existing production line without wasting resources. Later, it tended not to support the "direct investment" production line, because after buying the shell, the previous car production line was not reused, and all of them were replaced by new ones.

This year, the regulatory attitude is more severe. It is said that it is required not to buy, sell or transfer qualifications in the future. This requirement did not fall on paper, but Baowo appeared on the list of "voluntary" cancellation of production qualifications, which indirectly proved this statement. The rumor that Xiaomi acquired the Baowo license will not be broken.

After the supervision has narrowed, "small qualification" must rely on "big qualification". The self-traveler bought Mahayana’s new energy qualification, but the latter’s qualification expired, and the self-traveler could only be dissolved. The Jidu brand jointly established by Baidu and Geely was also forced to change to Geely-led Jiyue brand because of qualification problems. Baidu changed from leading car manufacturers to system suppliers.

New energy start-up brands have a headache about their qualifications. Xiaomi seems to have no trouble solving it. Although there is still an audit by the Ministry of Industry and Information Technology, the "big qualification" of heavy assets has been won, and there seems to be no reason why the "small qualification" cannot be won.

As soon as everyone compares, it is inevitable that there are some rumors that Xiaomi is "chartered", "default" and "guaranteed" by the above. Others say that Xiaomi’s big qualification may be "closed qualification" (the last car license). We can’t prove it or falsify it. But the reality is that Baidu has been tossing for several years without results, and Xiaomi has applied for a green light.

Both companies have Internet genes and have invested heavily in building cars. The difference between them is that Xiaomi is a technology company with a lot of hardware manufacturing components. Although Xiaomi smart home appliances, 3C products, etc. are also commissioned by the OEM, the original manufacturer is very complicated, but its understanding of hardware quality control is not comparable to Baidu, a pure software company. The latter is a complete newcomer not only to making cars, but also to making simpler mobile phones and the like. From the perspective of supervision, it goes without saying which one is reliable.

In this way, if mass production is put on the market and delivered as the goal of new energy brands, the biggest obstacle standing in front of the goal is to cross it.

Supply chain and popularity are fine.

Then, from now until the first delivery, is it smooth for Xiaomi to build a car?

There is no secret in the methodology of electric vehicle manufacturing. The industrial chain is mature, and all parts are shelf products. China has the most extensive and complete supply chain of electric vehicles with the highest overall technical level in the world. Chips are exceptions and short boards, but the exceptions and short boards of China-related chains have the least lateral ratio.

Xiaomi and Lei Jun themselves (Shunwei Capital) have invested in dozens of chip design and manufacturing startups alone or jointly with state-owned assets. China is rapidly making up for the shortcomings in chip manufacturing with mature processes.

Xiaomi automobile also has an inherent advantage, that is, its popularity is high. When the car was first announced, public opinion was overwhelming. This is not only the credit for the popularity of Xiaomi brand, but also the successful creation of Lei Jun’s personal design.

Electric vehicles are more based on the technology industry. The more labels on technology, struggle and growth of their brand founders, the richer their images, and the natural flow blessing can be formed. This kind of operation can be clearly seen in Lei Jun’s fourth annual speech on August 14th this year.

There is no shortage of funds.

Now there are two points to test Xiaomi’s car: one is capital; The other is the market reaction of the first product. Unfortunately, the information revealed by both is fragmented.

Xiaomi has signed confidentiality agreements with major suppliers. The lack of information is also the reason why public opinion in the industry has different opinions on the prospect of Xiaomi’s car.

When Lei Jun first started to build a car, he announced that he would invest 10 billion US dollars in 10 years and 10 billion yuan in the first phase. This statement has not attracted attention. There are too many pictures of cakes, and the reaction of public opinion to all kinds of "money wishes" has long been passivated.

However, Xiaomi took the road of heavy assets as soon as he came up, and a lot of investment could not be avoided. One is to invest in research and development; The other is put into production. Both sides concentrate on asking for money together, and Xiaomi’s financial burden should be heavier.

Xiaomi stated from the beginning that he would use his own funds to build a car. Over the past year or so, there has been no information about Xiaomi’s car financing and no news of bank credit in the industry. Xiaomi Automobile is a wholly-owned subsidiary of Xiaomi Group, which cannot be ignored.

In the first seven months of this year, Xiaomi Group invested 6 billion yuan in Xiaomi Automobile. In 2022, innovative businesses such as Xiaomi Automobile invested 3.1 billion yuan. In this way, almost all the initial investment of 10 billion yuan has been invested. In addition to this long-planned budget, there should be additional channels, otherwise this progress will not be achieved at all.

Xiaomi is expected to release the 2023 semi-annual report on August 29th. According to the first quarter financial report, Xiaomi Group’s cash and cash equivalents are 26 billion yuan. Compared with the investment in Xiaomi’s automobile business, the funds within two years are no problem.

However, don’t equate the cash flow of Xiaomi Group with Xiaomi Automobile, and there are still many places where the Group spends money, and don’t put Xiaomi Automobile’s only financial hope in Xiaomi Group. Don’t forget, Lei Jun has the ability to mobilize a large amount of funds through various means.

This is an important wealth difference between an industry man and an investor and ordinary people.

For example, the former has 100 yuan and the latter has 5 yuan. The latter’s 5 yuan is 5 yuan, while the former’s 100 yuan is only his personal 100 yuan. He can easily use this 100 yuan personal assets to incite 1000 yuan’s funds, and this 1000 yuan is the money he can take out immediately.

By this point, Lei Jun has not used bank loans and various financing methods. In fact, the wealth he can control may be as high as 10,000 yuan, depending on how many times he is willing to use leverage. Of course, the latter can’t play well and has a strong self-attack.

In a word, as long as the brand of Xiaomi Automobile is bright, banks (especially those operating in Beijing and Wuhan) will rush to lend to Lei Jun, let alone grant credit. The "road" of the National Development and Reform Commission has strengthened the confidence of creditors. Of course, this is in the current situation where everything goes well.

We have seen many new energy brands that are at the end of the road. The founders come forward to borrow money and even transfer their status as major shareholders, but the high price has not been exchanged for vitality. This at least shows that the money should be spent in the front and cannot be used as a refueling tactic.

Suppliers are still playing games.

So far, these financing methods seem to be useless. At present, the production line debugging of Xiaomi Automobile’s Yizhuang factory is in full swing. At the same time, the recruitment of production line workers (lacking hundreds of workers) proves that the capacity allocation has reached the final stage.

During this period, because of the intensity of new energy competition, it has been very different from when Lei Jun made the decision. Xiaomi’s first product, don’t expect to go much, at least get a "meeting color" so that the next play can be sung.

At present, the unofficial news revealed that BYD, which was originally rumored, did not appear in the list of battery suppliers. Singapore Airlines is the first supplier for Xiaomi and the second supplier for Contemporary Amperex Technology Co., Limited. Originally, the positions of the two sides were arranged in reverse. However, on August 3rd, the dispute over Contemporary Amperex Technology Co., Limited’s claim for 518 million yuan of battery patents from Zhongchuang Singapore Airlines came to an end. Chuangxin Airlines announced that China National Intellectual Property Administration had made an invalid decision on the two invention patents of "Li-ion battery" and "positive pole piece and battery" owned by Contemporary Amperex Technology Co., Limited.

It is not known whether it is this reason that caused the creation of Singapore Airlines to be mentioned as a confession. However, one supply and two supply are not static. According to the free quotation of both parties and the market demand, the location can be changed at any time.

It is reported that the battery pack capacity of Xiaomi’s first car is 101 degrees and the battery pack weight is 642 kilograms. It is worth mentioning that the battery price is falling too fast now. Two months ago, the price of such a PACK was above 80,000 yuan, and now it may be 10,000 yuan less.

The endurance data is a bit outrageous, only 8.8 kWh/100 km. This is hard to believe (it is said that it is still fully loaded at 37℃). It may not be the standard electric load, because it is difficult to comment due to the lack of other information. But since the first car is a coupe, the power consumption per 100 kilometers is much lower than that of an SUV, which is no problem.

At present, this car has been tested in Xinjiang. Although the outside is covered with camouflage, the outline is still easy to identify. Someone joked about competing with Paramera.

The first car didn’t make an SUV, which proves that it is still a brand image. The consideration of engineering process is more important than quantity. There are indications that the technical status of Xiaomi Automobile has been frozen, and the main material suppliers in the BOM may be replaced. But in any case, the first car can be mediocre, but there can be no batch quality problems. At present, the market does not accept the tentative launch of products.

Pricing system and ecology

Someone found out that this car has a high price of 299,000 yuan and a low price of 199,000 yuan. I wonder if there are any other SKUs.

If this price is true, it will be finalized after several adjustments. Although the price may be adjusted, 400,000 yuan is a hurdle. The electric coupe above this price can’t be measured at all, and the key will be to lose the recognition of Xiaomi brand base.

Lei Jun himself is still very concerned about the basic fans. This is what Xiaomi brand has saved in more than 10 years of operation, otherwise Xiaomi household appliances will not take the ride of Xiaomi brand.

The basic powder can’t afford a car, but the public opinion position can’t be lost. We must strive for fans to stand on our side. Dignity is a relative concept, and the key is for everyone to judge "value for money", and this anchor point is more important. Electric sports cars, similar in performance and shape, are all at what price, and everyone has a steelyard in mind. That’s why I made the coupe first.

This objectively requires that Xiaomi’s first car must not be expensive, but also make a brand level. As some public opinion speculated in the past, it may be possible to do more than 100 thousand yuan of electric power in the future, but the first car, as a brand-setting product, should not do so.

In terms of Xiaomi, it is also trying to suppress the profits of manufacturing links. Xiaomi claims that the profit of parts and components will remain at around 1%, and the profit depends on software and ecological services. This is not surprising, Xiaomi mobile phone is this route.

Xiaomi car will be a part of Xiaomi’s ecology. From this point of view, although Xiaomi Automobile is very different from the mobile phone business, Xiaomi Group undoubtedly hopes that the two can produce more linkage effects.

This should be no problem, whether Xiaomi’s mobile phone is embedded in the car or the data interconnection between the two, it is easy for Xiaomi to do. The key point is that the original intention of Xiaomi to build a car is to maintain the grand system of Xiaomi’s digital ecology. If you don’t build a car, the most important piece of land in the future is someone else’s.

If this starting point remains unchanged, Xiaomi’s idea is still relatively realistic. Since car hardware doesn’t expect to make money, it sounds that the difficulty of building a car will be much reduced.

If the first delivery of the first car is the goal, Xiaomi will face some small obstacles next. Xiaomi has quietly changed the node listed in late 2024 to the first half of the year, indicating that Xiaomi’s confidence is also relatively sufficient. Compared with the new car that keeps jumping tickets, Xiaomi may be a clear stream. [Copyright Notice] This article is the original manuscript of Autobots and may not be reproduced without authorization.

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Recently, car home Anyang discount promotion channel has brought you a wave of heavy discounts! In Anyang area, much attention is being paid to the price reduction promotion. With its excellent performance and high cost performance, this model has always been loved by consumers. Now, you will have the opportunity to buy this model at a lower price. The highest discount of Tiggo 8 PRO reached 13,000 yuan, and the lowest starting price was only 113,900 yuan. In order to get more discounts, please click the "Check Car Price" button in the quotation form and strive for higher discounts!

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Tiggo 8 PRO is a fashionable and dynamic SUV model, and its design is very eye-catching. The car adopts the latest design language of Tiggo family, and the front face design is unique. The air intake grille is decorated with chrome trim, which shows a sense of luxury and sportiness. The body lines are smooth and the overall style is fashionable, which leaves a deep impression on people. In addition, the car is also equipped with LED headlights and daytime running lights to improve driving safety. The side of the car body adopts a slip-back design to create a dynamic atmosphere. In short, the design of Tiggo 8 PRO is full of vitality and fashion sense, and it is a very attractive model.

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Tiggo 8 PRO is a medium-sized SUV with a body size of 4745*1860*1745 and a wheelbase of 2710 mm. The body lines are smooth and the overall shape is fashionable and atmospheric. The side lines of the car body are simple and smooth, and the roof lines are tilted backwards, showing a sense of dynamic lines. The front and rear wheel tracks are 1582mm and 1604mm respectively, and the front and rear tyre size are 235/55 R18. The tire width is moderate, which can provide stable driving performance and comfortable driving experience.

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The interior design of the Tiggo 8 PRO is exquisite, with a leather steering wheel, which is comfortable and supports manual up and down+front and rear adjustment. The central control screen has a size of 12.3 inches and supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight, which makes drivers more convenient. The car is also equipped with USB and Type-C interfaces, two in the front row and one in the back row, which is convenient for passengers to charge. In addition, the front row is also equipped with mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment. The second row of seats also supports backrest adjustment, and the rear seats are laid down in proportion, providing more space flexibility.

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The Tiggo 8 PRO is powered by a 1.6T 197 HP L4 engine with a maximum power of 145 kW and a maximum torque of 290 N m.. This engine adopts advanced turbocharging technology, which can provide abundant power output and make drivers feel more intense acceleration and power performance during driving. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is smooth and rapid, making the driver’s driving experience more comfortable and enjoyable.

In the design of the Tiggo 8 PRO, we have been recognized by the owner of car home. He said that except that the waistline of the car butt is a little concave and looks a little thin, other aspects are not bad. The front face of the Tiggo 8 PRO adopts a large-size air intake grille and sharp LED headlights, creating a strong visual impact, smooth body lines and fashionable and atmospheric vehicle modeling. In addition, the interior space is spacious and comfortable, equipped with rich technology configuration and luxurious interior, which makes the driving experience more comfortable and convenient. The Tiggo 8 PRO is also equipped with a powerful power system, which provides abundant power output and excellent handling performance, bringing a better driving experience to car owners. To sum up, Tiggo 8 PRO is an SUV with fashionable appearance, rich configuration and abundant power. I believe it will become the choice of more car owners.