标签归档:西安耍耍论坛

Watching Klaus: The Secret of Christmas before Christmas, there is not only expectation, but also "expectation".

Text | Wang Zhongyang lp, Xiao Tong

It should be said that the excavation of various themes by Europeans and Americans (to be precise, Americans) is still relatively textured in film and television. No matter whether it is scary folk customs or ancient myths, even if it is presented in the form of cartoons, it can be used to tell quite interesting stories with the lens of "all ages".

Among them, the most widely known ones in China are Monster Hostel and How to Train Your Dragon. The former brings together all kinds of "black myth bosses" from Western Europe to Slavic and Egyptian, while the latter sublimates tenderness in the rough and heroic Nordic Viking.

These days, the Christmas atmosphere has gradually become rich. Although I don’t know what new animation surprises there are this Christmas, I can at least recommend a wonderful masterpiece about whether Santa Claus is a pyramid scheme or a leek man under KPI three years ago-Klaus: The Secret of Christmas.

This cartoon is "wonderful" because on the one hand, you have to marvel at the deep imagination of foreigners after watching it, and it can give a "simple New Year mascot" a brand-new soul and story; On the other hand, after watching for a long time lost in thought:

Imagination can really change the world.

one

Selflessness and encouragement make you happy.

First of all, if I say that Santa Claus gives gifts to children every year, it is actually just a "pyramid scheme" set up by a "rich second generation" postman for KPI, it is estimated that many people will say "this is too outrageous", but in Klaus: The Secret of Christmas, it tells the audience a unique version:

Jasper, a rich second generation, was originally ignorant, idled all day and lived a luxurious life. His father paid him to send him to the Royal Postal College to train the postman and turned out to be the worst student in the hospital. So his father told him to go to Smith Rensburg (a very remote island) as a postman, and he had to send 6,000 letters a year to come back, otherwise he would not be able to get the inheritance right. However, when I got to the local area, Jasper discovered that this island was like hell-

People here are divided into two factions, one is the krum family, and the other is the Elimbo family. Due to historical reasons, they are full of hatred for each other and fight whenever they meet. From adults to children, they are organized, disciplined and have family traditions, and no one can shake them.

By setting traps, stabbing and plotting against each other, and the human feelings here are indifferent, there is no communication between them, only fighting, not to mention writing letters, which is so literary and warm. None of the previous postmen can survive in such an inhuman environment. At first, he was full of confidence, but he was repeatedly frustrated.

Just as Jasper was about to give up his job as a postman, he found Klaus, a mysterious old man who lived on the top of the island. Klaus was a carpenter.

The whole person looks "weird and cruel". After his wife died, he lived alone in a hut full of handmade toys. The two teamed up to give toys to the children on the island, provided that the children wrote to Klaus to express their wishes.

Since then, the secret of "You can get a gift as long as Jasper helps you mail a letter" has spread among the children … So, this incredible friendship has brought the island back to life, and the indifference and estrangement between people has been broken. Jasper also officially started the endeavor journey of hitting KPI with Klaus’ gift and returning to the peak of constantly chauffeured as soon as possible.

Later, there were more and more rumors about Klaus:

"Klaus will leave gifts in socks hanging on the fireplace!" "Klaus likes cookies!" "Klaus will come in through the chimney!" "Klaus flew over the roofs of thousands of families in the moonlight in a sleigh pulled by reindeer!" ……

The picture extends out of the camera, and a gentle and beautiful story comes to an end.

I am convinced that westerners engage in the theme of "redemption", even in cartoons. Klaus: The Secret of Christmas mainly has two aspects of "redemption", one is the hero’s soul redemption in doing a good job, and the other is the local people’s reflection and redemption in silent resolution.

As for the sublimation level of the theme, it is even more "universal". In friendship, love and affection, it promotes the spirit of "giving a rose, leaving a lingering fragrance in your hand"-

] a true act of good will always sparks another’s most selfless dedication is the most inspiring.

two

Refinement and sublimation are warm enough.

Klaus: The Secret of Christmas is such a family fun "warm cookies". The beauty of the film is that in the first half of the film, a particularly sad and chilling island is created by means of horror and suspense, and it is perfectly changed by inspiration and redemption in the feelings of "the more depraved it is, the more it is worth saving" in European and American cultures.

In addition, the relationship between the two factions on the island seems to be more worthy of the audience’s deep thinking-

Feud, hostility, refusal to communicate.

I firmly believe that this relationship is a kind of national contradiction and racial conflict that the creator deliberately implies and can map the real world, such as wars and prejudices around the world and hatred that seems to never coexist.

But on the island in the story, it doesn’t seem so "serious". At most, only the children can’t go to school, or are under house arrest or lack of care. Until the arrival of the protagonist Jasper changed all this. With the spread of love and care, the whole village has also undergone great changes … All people are inspired to practice the concept of "the most selfless dedication, the most inspiring" and bring happiness to others:

Because of Jasper’s dedication, Alva finally realized his dream of starting a school;

Because of Alva’s dedication, local children have the opportunity to read and read;

Because of Klaus’ dedication, children’s childhood has expectations and more joy;

It is also because of the dedication of the children that the adults began to become friendly, and then the residents of the whole island began to give up the struggle and live in harmony, making the indifference between people a thing of the past forever.

In the process of this happiness transmission, everyone is gradually changing in a good direction. As for the "reverse force", the most obvious thing is Jasper himself-

From a selfish and unmotivated constantly chauffeured man at the beginning, he has gradually become a caring and responsible person who makes his father proud.

Speaking of which, I don’t know if anyone has found one thing. In the seemingly mythical "Origin" story, there is actually no magic, elves and luxurious palaces throughout, but only ordinary people just like you and me.

The most obvious thing is that the well-known "The Birth of Santa Claus" is based on the secular feelings carefully arranged by the creator. Therefore, this animation not only got a high score of 8.3 on IMDb, but also got 7 nominations for the Annie Award, which is known as the animation Oscar.

three

Intention and logic are innovation.

The whole film is highly completed, well-made, and the story is warm, simple and pure. There is no metaphor for eggs or anything to pay tribute to. You may guess the ending and the fate of the characters, but there is nothing new in the story.

Lovely painting style, plain healing story, rich characters and their own characteristics. Meet the yearning of some audiences with girlish hearts for fairy tales. Realistic fairy tales are created by kind people, not illusory "magic".

At this point, my thoughts return to the comparison between "theme" and "material" at the beginning of this article. I am glad to find that we are not bad. At least so far, we have begun to explore the doorway and have some good signs for the refinement and sublimation of the theme.

Monkey King Reborn, another domestic animation I revisited a few days ago, saw another side of it while netizens commented on "excessive consumption":

The mythical characters are humanized, the animation style is vivid, the creative thinking is open and the theme is sublimated. Although the fourth "sublimation" has also been shown in some domestic animations in the past, such as "My life is not determined by the sky" in "The Magic Boy" and "Modern Human Context" in "Steampunk" in "The Legend of the White Snake 2", these are worthy of study and discussion by people in the industry. At least the domestic animation creators are aware of one thing:

If you don’t fool the audience, you must take the initiative to "evolve".

Especially in today’s increasingly integrated Eastern and Western cultures, if we want to carry forward the national culture and get real praise and recognition, we must learn to dig deep into some contents outside the original theme, or the common feelings of human beings or the feelings that are connected with each other.

As for the audience’s world, it is not so complicated. At least tell a vivid story about the origin of Santa Claus "Claudie", so that people who grow up are still full of childlike innocence; It is not a difficult thing to fully display the beautiful elements such as friendship, faith, companionship, growth and love.

Thanks to this movie, Christmas and Santa Claus have been given a better meaning.

I still want to thank this movie, which may make more people think about an already existing fact:

Imagination can really change the world.

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This decade, our film life | ten years, movies have changed them.


Special feature of 1905 film network In this decade, from fireworks to prosperity in the world, movies have always been in our lives. This decade, the film is life, life is film, this decade, our film life.



"After all, life is short. It’s only a few decades. It’s impossible to see all countries and all parts of the world, but through movies, we have seen a bigger world and more lives. If there is no movie in life, I feel terrible. "



In the past ten years, filmmakers’ views on movies have gone from far to near. The biggest change that movies have brought to her is to unconsciously grasp the place where she can empathize as an actor in the future: "I think movies have made me more real and richer as a person." The feeling of my first filming was first of all, and secondly, I tried my best to take care of what was in front of me first, but I couldn’t think of the future. "



From the beginning, Lang Yueting’s acting career can be described as a newborn calf who is not afraid of tigers and dares to challenge: "For me, I think maybe I can only shoot this scene in my life, and then there will be no future development as an actor. I always think so."



This movie is a difficult one for Lang Yueting. She doesn’t know how to prepare the role and how to play it well. During that time, every day in her mind, she thought about what the character’s childhood was like and how she came over as a teenager. Such brainstorming made her sleep badly every day: "This is a particularly good help for me. In fact, Hongxia can’t sleep well every day, so she tries her best to be close to her state psychologically. I didn’t know that there was a word called biographies, but I was very pleased to know that I was really doing this. "



It is precisely because of the jitters and treading on thin ice in the first two plays that Lang Yueting was afraid to define the job as an actor for herself from the beginning, and later she could naturally introduce: Hello, everyone, I am an actor Lang Yueting. But it didn’t take long for the film to make her so worried again that she didn’t know how to start, because she had never played a real story. In the past, she could make the fictional character close to herself or find something in common with the character, but in reality, she couldn’t find something in common with Huang Wenxiu: "After the role was played, I recorded a program in which I talked about a lot of knowledge about planting kiwifruit and picking sugar oranges. This is something I really knew. Huang Wenxiu had to find out at that time because he wanted to develop a rich industry for the village."



Wang Ying, a veteran movie fan, has been married in Beijing for almost fifty years. When her family first moved here, the reputation of the China Film Archive was not as loud as it is now. Occasionally, acquaintances and friends sent tickets to her, so she would go and have a look. Wang Ying’s children are engaged in the mobile communication industry, and they will urge Wang Ying and his wife to learn smart phones, so as not to be eliminated by history. When Wang Ying went to the China Film Archive to buy tickets in the previous way, the movie tickets for classic films had been robbed by fans online. She could only queue up at the window for two hours and buy two movie tickets: "I thought, no, I have to learn smart phones. Later, I began to learn how to grab tickets online. I saw it a few days ago and bought a Huimin ticket for ten yuan. I didn’t expect the effect to be so good. "



As a policeman, Wang Ying felt heartfelt admiration for the actors when she watched "Fight Against the Black", and their interpretation of the police made her feel good after reading it. Besides watching movies on the spot, Wang Ying has also experienced the Cloud Cinema. She can enjoy watching movies at home with a little finger flick, but she is a bit nostalgic and prefers to go to the cinema to enjoy her favorite movies. Wang Ying went to the cinema to support her favorite movies, while her lover silently supported her hobbies behind her back. When watching movies in Wang Ying, the dog ball at home was taken care of by her lover, and cooking became his job. Living in such an environment with love and a big screen, when Wang Ying was chatting with his neighbors, the topic could not be separated from movies.



随着这些年的飞速发展,附近的设施越来越现代化,王颖非常喜欢中国电影资料馆的音响效果,她每次都会买同一个位置,在影院的最角落里,每坐一个小时,她可以出去歇一会儿,角落里的位置进出方便,也不会影响到他人观影。作为一名影迷,王颖将自己对于电影的爱意贯彻到了方方面面,也因为这份爱,她不断随着社会发展而学习、充实自己。电影丰富了王颖的生活,陪伴她与各个创作者们对话。



对于大银幕内外的王颖与郎月婷,电影都是一件她们热爱、奋斗过的事物。这十年来,电影让中国的观众又哭又笑,在不知不觉中,电影早已与我们的生活融为一体了。感谢遇见电影,能在有限的生命中拓宽了我们生命的宽度;感恩电影,带给我们生活如此多的奇妙与温馨。


China and the world have changed each other since China’s entry into WTO 15 years ago.

  CCTV News:Today is the 15th anniversary of China’s accession to the WTO. In the past 15 years, what impact has China’s entry into WTO brought to China’s economic development? What does China’s entry mean to the world economic and trade system?

  On November 11th, 2001, in Doha, Qatar, Shi Guangsheng, then Minister of Foreign Trade and Economic Cooperation of China, signed on behalf of the China government at the ceremony of China’s accession to the WTO.

  Great changes have taken place in China itself and even in the world since its entry into WTO 15 years ago.

  Looking back on the past 15 years, China has made great progress in economic development, system construction and participation in international governance, but at the same time, it also needs to face up to the problems such as the increase of trade friction caused by changes in external environment.

  First of all, by joining the WTO and connecting with the world, China’s economy will grow under the global competition.

  On the eve of China’s entry into WTO, China is the sixth largest economy in the world. Now, China has become the world’s second largest economy, the largest trader of goods, and the second largest foreign investor, with a per capita GDP of nearly 8,000 US dollars. This series of achievements can directly prove China’s great progress since its entry into WTO.

  Entering WTO is an important step for China to integrate into the world market, which is conducive to attracting foreign investment, promoting exports and promoting economic development. Therefore, the membership of WTO is called the stabilizer and accelerometer of China’s economic take-off. In the process of China becoming the world’s factory, China enterprises have also learned to better coordinate the domestic and international situations, make better use of the two markets and resources, and enhance new development momentum, add new impetus to reform and create new competitive advantages in the opening up.

  Secondly, after China’s entry into WTO, the development of China has benefited the whole world and achieved a win-win situation.

  After China’s entry into WTO, China has not only realized its own development, but also brought more development opportunities to the world. Lamy, former Director-General of WTO, once commented that China’s entry into WTO has brought great changes to world trade, and many countries have also gained a lot with China. For example, US exports to China increased from $19 billion in 2001 to $116.1 billion in 2015; The trade volume between China and Africa increased from 10.8 billion US dollars in 2001 to 179 billion US dollars in 2015.

  Since China’s entry into WTO, China has been unswervingly opening wider to the outside world and striving for mutual benefit and win-win results. By implementing a firm opening-up strategy and constantly creating a more comprehensive, deeper and more diversified opening-up pattern, China’s total import in 2015 reached US$ 1.68 trillion, creating tens of millions of jobs for its trading partners. At the same time, China’s inexpensive goods have also brought great benefits to foreign consumers. It is worth mentioning that at present, China’s contribution rate to world economic growth is more than one quarter, and it has been the biggest engine of global economic growth for many years.

  Third, with the gradual deepening of economic and trade ties with the world, China no longer passively accepts the international economic and trade framework, but begins to actively participate in the formulation of rules.

  Since China’s entry into WTO, the economic and trade interaction between China and the outside world has continued to deepen. At first, China could only passively adapt to the terms of international trade. Today, China’s position in world trade has been on a par with that of the United States and Europe. Especially after the financial crisis in 2008, China has made the greatest contribution to global economic growth, which also highlights the importance of China in the global trade pattern. China has begun to actively promote the construction of a more just and reasonable international order, including trade order.

  China is a participant, contributor and builder in the world trade system. The construction of the "the belt and road initiative" initiative is the "China Program" to promote global development cooperation. This program does not replace the existing cooperation mechanism, does not challenge the existing international economic system, and is a useful supplement and improvement to the existing international mechanism. The goal is to achieve common development and is committed to promoting countries to expand mutual market opening and trade and investment facilitation.

  The global trade environment has changed, and challenges and opportunities coexist.

  On the other hand, we should also see that the international trade environment has changed a lot in the past 15 years. The deep-seated impact of the international financial crisis still exists for a long time, and the external environment is unstable and uncertain, which leads to the weak growth of global economy and trade.

  In the first five years of China’s accession to the WTO, the growth rate of global trade was about 1.8 times that of the world economy, but now the growth rate of global trade has been lower than that of the world economy for four consecutive years. Economic globalization has experienced twists and turns, protectionism and inward-looking tendencies have risen, and the multilateral trading system has been hit. This situation poses a new challenge to China’s foreign economic ties. To cope with this situation, China should take the lead in building an open world economy and continue to promote trade and investment liberalization and facilitation.

  完成产业升级 迎接新的挑战

  全球治理体系在发生着深刻的变革,新技术的发展也在重塑全球贸易的格局。“互联网+”向服务业和制造业全面渗透,新产业、新业态、新商业模式不断涌现,全球产业链、价值链、供应链加速整合,这使得国际产业分工和竞争格局正在发生深刻变化。比如,制造业从发达国家向发展中国家的转移放缓,新兴经济体单纯依靠低劳动力成本优势发展加工型贸易从而完成产业升级的路越走越窄。当前主要大国都在重塑竞争新优势,中国也需要完成产业升级,在未来的国家贸易体系中占据有利地位。

  国家主席习近平上个月在APEC工商领导人峰会上提到:“经济全球化符合经济规律,符合各方利益。同时,经济全球化是一把双刃剑,既为全球发展提供强劲动能,也带来一些新情况新挑战,需要认真面对。”在入世15年的时候,对以往做总结,无疑可以让中国在未来更好地适应经济全球化,参与经济全球化,塑造经济全球化。

  文丨央视评论特约撰稿 王亚宏

Things related to life: archaeology, food, and fireworks.

Fireworks in the bones of the documentary program "Things Related to Life" ep01

Tik Tok Life Service produced Figure jointly presented.

There are many key words about the commonness of China people, and "Food is the most important thing for the people" always ranks among the top. Even when we shout "Only food and love can live up to our expectations", "food" even precedes "love".

With the development of the times, shop-visiting people use the lens to show a variety of unique delicacies and lifestyles, soothe people’s hearts, and link foreign land and hometown, present and past, reality and dreams.

"Things Related to Life" was produced by Tik Tok Life Service and jointly presented by Figure. Liu Yiwei, a traditional media person, was invited to pay a return visit to explore the story of a shop-spotter who discovered shops and shopkeepers in a hidden corner of the city, and to show the influence and change of this new professional group on the life in the neighborhood.

Through the wonderful collision of the three, it brings out different life stories and shows the fireworks and warm blood in the world.

In the first episode, Liu Yiwei flashed Nanjing, the ancient capital of the Six Dynasties, looking for "Fireworks in the Bones".

"Lonely Gourmet" more suitable for China baby’s physique "

Who would have thought that, as a former food program "Top Stream", Liu Yiwei and this episode visited the protagonist and the food detective Bo advocated Liangren with a little formality at first sight.

As a "novice" who started publishing short videos in late July this year, Zhang Liangren’s appearance seems to have no connection with the words "gourmet shop": thin figure, gray temples, cap, black half-rimmed glasses and pedant style-if it must be described metaphorically, he is more like the director of the high school guidance office in the stereotype.

Zhang Liangren, 54 years old, is indeed a teacher by profession, and he is not an ordinary teacher. He is a professor and doctoral supervisor in the Department of Archaeology and Cultural Relics of the School of History of Nanjing University. He has been engaged in archaeological study and work for 36 years. He once presided over the excavation of the Heishui National Site in Zhangye, Gansu Province, and now he is presiding over the Sino-Russian and Sino-Iranian cooperative archaeological projects. "Together, the countries visited and excavated can circle the earth."

My previous working life was extremely simple, and Professor Zhang summed it up with these key words: "teaching", "research" and "students". Now, the personal signature he wrote for his short video account @ Professor Zhang Liangren reveals a kind of playfulness that keeps pace with the times: "A food blogger who can’t archaeology is not a good professor."

Professor Zhang said with a smile that he is not a foodie. "If I score between 1 and 10, I will give myself 6 points.". However, looking through his short video account, jinghua baozi stuffed bun, boiled chicken, crispy duck with mashed taro, glutinous rice eight-treasure duck, Dongpo meat, duck blood vermicelli, firewood wonton … just look at the title, and all kinds of delicious food will come to my face.

Click on the video, and you will find that "spiritual food" is also extremely rich: try a crispy duck with taro, which is extended to the court menu of Emperor Guangxu; Ordering a cage of soup buns, he can trace the long history of the steamer for nearly 7000 years; Picking up a mouthful of duck blood vermicelli soup, he "regrets" that vermicelli soup has a history of only a few decades, but the conversation turned to prove that "the tradition of eating waterfowl in Jiangsu began 2,500 years ago" with a can of duck eggs unearthed from the mound tomb in Jurong, Jiangsu …

A few years ago, the knowledge of unpopular history, combined with Professor Zhang’s "cooking techniques", became vivid, lovely and more pyrotechnic, and quickly became numerous among young people. It is no wonder that he can be called "Lonely Gourmet" by netizens.

"People are curious and want to know where they come from and where they are going, so everyone likes to go to museums, sites and cultural relics. Archaeology is not only a key to open the historical truth, but also an entrance to explore the development law of human society. Zhang Liangren said, "Through modern food, we can introduce the historical knowledge and archaeological knowledge behind various eating habits and tell what the audience doesn’t know. This is our advantage. Academic problems should be related to the concerns of ordinary people. We are rich in knowledge, but we can’t monopolize it. 」

In fact, a lot of "high-cold" knowledge is not cold, but it is the lack of connection with the general public that makes it "unattainable." Compared with monotonous words and complicated tables, with the help of short video images of life to spread knowledge and spread the seeds of knowledge in the most interesting way, the audience can finally satisfy their wish of "being educated in a generous home" in a lively and relaxed atmosphere through one screen.

The gold content of knowledge brings great flow.

Professor Zhang made no secret that the idea of making a short video was to spread knowledge to the public on the one hand, and the original intention was to "expand the popularity", let more people know the value of archaeology and support archaeological research in more ways.

He has thought of many ways, but they can’t really solve the problem. Until last year, Zhang Liangren accidentally turned to a monograph "Diet in China Culture" in the 1970s-the editor-in-chief of this book, Professor Zhang Guangzhi, is a famous archaeologist and anthropologist in China and also a mentor of Zhang Liangren’s mentor.

From the pre-Qin Dynasty to the Han, Tang, Yuan, Ming and Qing Dynasties, this book has made a panoramic display and interpretation of China’s food culture: how the characteristics of agricultural society affect the evolution of food in this land, and how Confucian moral concepts and social organization methods determine China people’s cooking and dining habits …

The origin of his legacy has opened a new world for Zhang Liangren: a thousand years can also be seen between a meal and a ladle of drink. Taking food as the starting point, he decided to try to make videos from the media.

"I know archaeology, but I don’t know new media. Writing papers is my job, but I’m not very good at writing scripts, so I’m looking for a professional video creation team to cooperate. Before shooting, the team will first step on the spot, choose the appropriate protagonist-food, and then look for information and write scripts. After the script is written, Professor Zhang will first review the professional historical knowledge involved, and then proceed with the shooting. Finally, the team will edit, modify and polish it later.

Although the image in the video is humorous and friendly, Zhang Liangren waves his hand and laughs at himself. He is an "old pedant". It is a big problem to introduce food to the camera at once.

"How long did you shoot for the first time? "Chat, Liu Yiwei asked curiously.

"The video we shot for the first time has not been sent yet. "Professor Zhang’s partner and head of the video team, Mr. Dai, said," It’s equivalent to a waste. 」

Professor Zhang Liangren visited the video shooting scene of the store.

"In a way, I shouldn’t make videos. Professor Zhang added, "I can’t speak in front of the camera, and my expression is very stiff. So I practiced Putonghua, enunciated words and practiced various skills … It took me two months to get used to it. 」

Nowadays, although he is still a little green and cramped, he can look straight into the camera, clearly tell the history behind the food, and even make some funny expressions and actions to interact with the audience off the screen. "I want to know the preferences of ordinary people, choose how to talk to them, and present the state in front of the camera. This is a huge change for me. Until now, I am still learning. 」

With his "unique skills", Zhang Liangren has gained 76,000 fans and 526,000 likes in just over four months after he entered the short video platform, which is also a minor celebrity in social media.

However, compared with the rapidly increasing traffic figures, what makes him more happy is that more and more questions related to archaeology and history are seen in messages or private letters, "more people are interested in our archaeology"; It is the video of exploring the store that really brings gain to the store.

"It is helpful to the growth of our store’s turnover and popularity. "The boss of the soup dumpling shop where Professor Zhang recorded the video of visiting the shop said in a mouthful of Nanjing Mandarin," After Professor Zhang came, the Internet publicity was too strong. Now is the age of young people, and it will be great if they forward it on their mobile phones. Moreover, the video can continue to spread and accumulate over time. 」

"Where did the fireworks gas come from? 」

"What are the criteria for choosing a topic? "Liu Yiwei has a new question.

The answer given by the team seems quite simple: combining with what Professor Zhang can say, it can be grafted with archaeology. "We hope that the spread of knowledge will sink a little and make knowledge more pyrotechnic."

For China people, delicious food is not only a thing to eat, but also has a soothing effect. "Sometimes, what we eat is not food, but a habit and a kind of homesickness. "Cai Lan once wrote in the article.

Many times, what we remember is a connection, a connection with our family. As a teenage customer in the aforementioned soup bag shop said, "My grandmother used to make soup bags, and since her death, she hasn’t eaten that kind of (taste) … it smells like home here. 」

"In the book, I often talk about the smoke curling up, and that’s fireworks. Professor Zhang added. Walking into the small shops in the city, the favorite places of ordinary people, and the places where they eat and drink in their daily lives, the fireworks are there, and "by the way, they are also responsible for eating it."

China has been an acquaintance society for thousands of years. Once, "We have neighbors, we have relatives and friends, and we walk around and associate with each other", Liu Yiwei lamented, "From the point of view of exploring shops, we want to eat a good food. In the past, we could only ask acquaintances for information, but now we just need to turn on our mobile phones and look at your acquaintances in social media".

When you are in the urban forest made of reinforced concrete, you are overwhelmed by trivial matters and anxious life. Fortunately, people like Professor Zhang Liangren, behind the screen, talk about celebrities, worldly affairs, customs and people’s livelihood with the calmness precipitated by thousands of years of history, and take you back to appreciate the daily beauty of "nearby" life and "pursue your own fireworks".

This is a special gift in the video age.

Documentary program "Things Related to Life", produced by Tik Tok Life Service and jointly presented by Figure, has been online since December 18th. From the perspective of Liu Yiwei, a senior food program host, it explores the story that Daren discovered shops and vendors in the hidden corner of the city, and shows the influence and change of this new professional group on "nearby" life. Three different life stories show the fireworks and warm blood in the world.

Director | Wan Xiaozhang

Write a manuscript | fresh in

Editor | Xu Jing

Produced by | |FigureVideo

- END -

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Original title: Things Related to Life: Archaeology, Food and Fireworks.

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On the Definition of "Culture" and "Cultural Form"

When historians introduce "history" to people, they will first focus on how they understand the concept of "history"; Philosophers will also focus on how to understand "philosophy" when introducing their own philosophical research results to the people. As a lover and disseminator of Chinese studies, it is natural to follow the pace of the master and discuss clearly what is "Chinese studies" first. Talk about personal opinions and understanding again. Now we encounter a broader concept, that is, what is "culture"? What is "traditional culture"? What is "China culture"?

We can try to answer from two aspects: the definition of culture and the form of culture. The former mainly thinks about what the concept of culture refers to. The latter mainly thinks about how culture exists, how to form and how to develop. The concept of "form" was first used in biology and natural philosophy. In biology, it refers to the science of studying the external shape, internal structure and evolution process of objects. In natural philosophy, it refers to studying the form, structure and characteristics of philosophy, specifically, understanding philosophy from the aspects of philosophy research purpose, research object and expression form. The form of culture is to understand a certain culture from the perspectives of externally visible existence form, internally observable existence structure and cultural development and change.

We can think that "cultural form" is a concept derived from "natural form". Although the elements are different from each other, we can still understand "culture" through basic elements such as cultural purpose, characteristics, structure, function and position. That is to say, people gradually understand the "basic connotation" of culture through its "external existence form". In a broad sense, "culture" refers to the spiritual wealth created by the whole human society and its spiritual production capacity; In a narrow sense, "culture" refers to the concrete existence of philosophy, literature, art, education, science and customs. Generally speaking, discussing culture is about a specific culture, rather than discussing the sum of all human cultures in a macro way.

The characteristics of different cultural forms are mainly reflected by theoretical characteristics, clients, forms of expression, social influence and people’s position. The basic way for people to know "culture" is also from these elements. No matter what kind of culture it is, it has its own specific people’s position and service object. For example, Taoism regards "Tao" as the subject of the world, while "people" as the object of the world, and based on the basic position of "people", it comes to the value judgment of "following only the Tao". Confucianism regards "Heaven" as the main body of the world and "Son of Heaven" as the master of the world, and based on the basic position of long-term stability, it comes to the value judgment of "monarch, monarch, minister and minister". There are obvious differences in the starting point and ending point of thinking between the two cultures, which we call the difference of "cultural form" in "people’s position" and "service object"

People know and distinguish things through "differences". If there is no difference, all people look at the same face and all things look the same, then people can’t know the world. Among all the differences, there is a kind of "unity" in treating others, that is, all cultures serve people in the final analysis, but specifically serve the whole mankind? Or serve some people? Is it for the majority of people? Or serve a few people? From this, we can judge the "pattern" of a certain culture, from which we can see the "mind" and "realm" of a certain kind of people.

"For whom" is just a way to divide "cultural form". According to the observer’s point of view, as well as the differences in cognitive purposes and cognitive methods, there are more forms to divide cultural form. For example, literary and art circles and scientific circles, such as literature and audio-visual arts, such as materialism and idealism, such as hegelianism and Marxism, such as Taoist culture and Confucian culture, such as traditional culture and modern culture. It is worth noting that any "division" is an artificial division, which is divided by individuals according to certain needs and certain characteristics. It does not mean that there is a natural insurmountable gap between them. From a macro point of view, "culture" is always a whole, but it shows different characteristics in specific forms.

Finally, let’s discuss the issues of "cultural development" and "evolution of cultural forms". Culture is not static, let alone natural, but appears with the emergence of human society and develops with the development of society. Its fundamental driving force comes from the development of "economic base", which is Marx’s viewpoint and the basic theory of "historical materialism", that is, "economic base determines superstructure". The degree of economic development determines the degree of cultural development, which in turn promotes or hinders economic development. It looks similar to it, but actually the opposite view is "economic materialism" or "vulgar view of economic history", which is essentially a misinterpretation of "dialectical historical materialism". This view simply discusses "the economic base determines the superstructure" and denies "the reaction of the economic base of the superstructure". When looking at the issue of "cultural development", it often emphasizes the level of economic development, but does not discuss the degree of political civilization and ideological development.

Why should we use western culture to transform our culture?

Carry forward excellent traditional culture under the guidance of Marxism.

Under the guidance of Marxism, critically absorb western culture.

Reconstruction of Local History in China Ancient History

Author: Lan Yong (Professor, School of History and Culture, Southwest University)

In ancient China, there were two kinds of history, one as science and the other as culture. The former is carried out under the basic norms of traditional history for the purpose of restoring objective history. As a culture, history mainly comes from cultural demands. Under the background of the principle of "big things are not empty, small things are not limited", we should enrich and reconstruct some historical details according to our own subjective imagination. In the history of China, the reconstruction of local history played a great role in the historical gestation of culture.

The concept of "reconstruction of local history"

The recording of historical documents is often a process of "historical reconstruction", and the author records history according to his own identification of historical facts and evaluation of its nature, which is itself a reconstruction of history. In the traditional period, historical research mainly focused on grand historical narrative, and the reconstruction content of the main narrative of traditional historical research was mostly the merits and demerits of emperors and generals far away from the bottom of society and the right and wrong of upper-level institutional policies, which appeared through the face of official history and official history books. Official history and official history books often only provide a grand historical narrative or historical space construction, without paying attention to the historical details of local China. Therefore, the study of local China needs to supplement and enrich the grand historical narrative and historical space construction in the local history. In this process, the local China not only supplements and enriches the main narrative with objective historical facts, but also often realizes this reconstruction by fiction and speculation. In other words, the "reconstruction" here is also a kind of "fiction" and "fabrication". This is the connotation of "reconstruction of local history" discussed in this paper.

The author finds that "reconstruction of local history" is the most important in the historical manufacturing process as a culture, and it often becomes a cultural event in local China. In 2019, the author first put forward the discourse of "reconstruction of local history" in the article "Elegance of place names or Miscall of place names —— Reflections on the evolution of the names of two pieces of river stones in Chongqing in history", and later, through the two articles "Reconstruction of China’s traditional local history from the perspective of Jinniu Road", "The phenomenon of sages everywhere in China history" and the reconstruction of traditional local history, Here, we can further analyze the types, paths, reasons and influences of China’s "reconstruction of local history" in history, which is not only the need of historical research cognition, but also the need of cognitive reality of "reconstruction of local history".

Types of "Reconstruction of Local History"

"Reconstruction of local history" can be divided into four types: reconstruction of deeds of former sages, refinement of historical events and systems, attachment of historical place names and repositioning of mountains and rivers.

The reconstruction of the deeds of former sages is often to refine the deeds of former sages in their native land or in their native land, especially through the evolution of "landscape manufacturing" and "regional generalization", so that details become an important part of local history. For example, there are many dishes named "Dongpo" and "Zhuge" and a lot of food stories about the stories and relics of the sages such as Dayu, Zhuge Liang, Guan Yu and Su Dongpo, which are not credible, but they exist as cultural history. Similarly, the story of Zhuge Liang preparing a post is a typical case of "landscape making" in the belief of the sages in the Tang and Song Dynasties. In the fourth year of Song Jiayou (1059), Su Dongpo and Huang Tingjian met in Sibo Township, Yibin, which is a typical case of "Guan Gong fighting Qin Qiong". There are similar cases in Guizhou. In history, there are many relics of Yelang Wang in Guizhou, but most of them are attached by later generations. For example, the Yelang King Town in Changshun County is actually a wasteland site in the Ming Dynasty, which is not directly related to Yelang King.

The refinement of historical events and systems is often reconstructed under the principle of "big things are not empty, small things are not limited". "No matter what the big events are, no matter what the small ones are" is the principle of historical novel creation, but it often becomes the principle of "reconstruction of local history". For example, regarding Zhuge Liang’s expedition to the south of China, The Romance of the Three Kingdoms reconstructs Meng Huo, the most famous Han Chinese in the south of China, and not only reshapes Meng Huo into a leader of ethnic minorities, but also makes the story of Meng Huo’s seven escapes and seven runs widely circulated among the people. Up to now, there are many Menghuo City and Menghuo Temple in Southwest China. During the Xianfeng period of Qing Dynasty, the uprisings of Li Yonghe and Lan Chaoding had a great influence on Sichuan, with many records in historical documents and vivid folk stories, but most of them lacked historical science. For example, it is said that after Li Yonghe arrived in Niuzhai from Tunshang, he immediately made an alliance by burning incense in Niuzhai and chose 10 concubines. This may not be true history, but many local people believe in it.

The attachment of historical place names is also an important part of the reconstruction of local history. In the history of China, place names not only have the basic function of orientation, but also have powerful cultural functions. Speculation in the textual research of place names often reflects traditional cultural demands. Looking at the naming hypothesis of Chongqing for 500 years, we can see that the process of "reconstruction of local history" continued until modern times. Imagination and speculation are often mixed with scientific history. Fictional local history not only appears in some traditional "rustic Confucianism", but also some literary and historical experts have become practitioners of speculation on the meaning of place names in "reconstruction of local history". For example, the elegant evolution of geographical names from Wugui Stone, Tortoise Stone to Fugui Stone, Marble Stone to Birthday Stone in history is also the result of the reconstruction of many local literati in past dynasties.

In the reconstruction of local history, the repositioning of mountains and rivers is also an important type. In ancient China, the cognition of geographical space was mostly a kind of "virtual space cognition", such as the positioning expression "How many miles is a certain mountain (river) in the north (east, west, north and south)" in the traditional geographical cognition of China. If the mountains and rivers do not have obvious and special humanistic and natural signs, it is often difficult for future generations and outsiders to re-use this positioning expression to accurately recognize specific geographical points. In the period of social unrest, there is often a "geographical name inheritance fault", which leads to more cognitive errors if there is no guidance from predecessors who can locate it, and many passes, mountains and post stations in the previous generation are relocated, but their previous positions are forgotten by history and cannot be found. The author calls this phenomenon of collective displacement of place names "geographical cognitive translocation", which can also be called "overall drift of place names" From the methodological point of view, it can also be called "the reconstruction of mountains and rivers". For example, through the study of some important place names in southwest China in recent years, the author found that Shimen, Wupanguan, Tandu Mountain (Guan), Big and Small Mantianling, Chubiyi, Chijiashan, Baiyanshan, Twelve Peaks of Wushan, Guyunshan and Liangjiao Mountain all lost their location in the Tang and Song Dynasties, and the reconstructed location was completely different from that in the Tang and Song Dynasties.

The Path of "Reconstruction of Local History"

In the "reconstruction of local history" in China’s ancient history, the general principle is "big things are not empty, small things are not limited", and the reconstructed history is often supported by a grand real historical background, but the specific path can be divided into three levels: oral legend manufacturing, oral legend text, oral legend and text legend landscape.

The first level is oral legend making, which is the lowest level of historical reconstruction. Historically, almost all the historical narratives of the early subjects were passed down orally. For example, the descriptions of the Three Emperors and Five Emperors in the early days were mostly passed down from generation to generation orally. In rural areas, there are many oral histories, and there are still a lot of oral historical legends. For example, in history, there was an oral legend of Zhuge Liang who captured Meng Huo seven times, but later in Yunnan, there was an oral legend of Zhuge Liang who captured Meng Huo seven times, and none of them were recorded in the text. In the research on the acquisition of imperial wood in Ming and Qing Dynasties, the author found that the history of the Ye family’s wood acquisition was only spread among the local people, and it was not recorded in the text.

The second level is the textual legend, which is more common in the later period of traditional society. Many local histories that have been passed down for a long time are often recorded in local chronicles, genealogy, documents and inscriptions. In people’s general cognition, records in black and white are often more likely to convince people of their authenticity. For example, since the Qing Dynasty, the folk song "Shi Niu vs. Shigu", which is related to the legend of Zhang Xianzhong Jiangkou’s sinking silver, has been circulated in the oral records of Chengdu, Zigong, Jianyang, Pengshan, Nanchong, Hejiang, Dianjiang, Zhongjiang and Yibin, and has entered various texts. The phenomenon of "Xiaogan in Macheng" everywhere in the migration movement of "Huguang filling Sichuan" was originally a phenomenon of "impersonation", and many of them were recorded in genealogical texts.

The third level is the landscape of oral legends and text legends. The landscape of historical memory is the most important path in the reconstruction of local history, but it is also the most deceptive path. In people’s cognition, landscape testimony is often more convincing than written records, especially after historical precipitation of landscape manufacturing, people are more convinced of its authenticity. Therefore, all kinds of landscape relics such as Zhuge Tai, Dongpo Well and Valley Slope, as well as the names of places and things containing historical allusions (such as Zhuge Cai and Dongpo Meat) in the reconstruction of local history have an empirical effect like historical evidence for the general public.

Discrimination of "Reconstruction of Local History"

In the ancient history of China, the reasons that influenced the "reconstruction of local history" were quite complicated, which made the authenticity and scientificity of "reconstruction of local history" different. Generally speaking, fiction in "reconstruction of local history" can be divided into two categories: objective speculation reconstruction and subjective fiction reconstruction. In terms of subdivision, the objective speculative reconstruction in the "reconstruction of local history" mainly means that the reconstructor is subjectively unaware of his own cognitive deviation or error due to the limitation of knowledge background and technical conditions, such as the location reconstruction of many historical place names. However, the reconstruction of subjective fiction in "reconstruction of local history" is often subjectively made up for the political demands of ancient countries, the Chinese identity of local society and the utilitarian achievements of the people.

From the perspective of political demands of ancient countries, for the purpose of maintaining the order of the country, the rulers abolished many local "obscenities" and conferred a large number of officially recognized idols of worship, such as Guan Gong, Zhuge Liang, Jiang Shui, Minshan Mountain and Mount Tai, which were conferred by the government in history. The most important cultural orientation of native China is to integrate into China. Therefore, the fictional reconstruction of many native sages’ deeds in history is an important way to bring Chinese historical celebrities into their hometown to seek Chinese identity. Therefore, the ancient local literati in China often enjoyed the reconstruction of local history.

However, in the history of China, many legends and stories handed down from generation to generation are often true historical scenes. Due to the lack of historical documents, they can only be circulated in the form of legends and stories, which are often mixed with many fictions and speculations of "reconstruction of local history", making it difficult for people to distinguish them. For example, the legend of sinking silver in the mouth of Zhang Xianzhong River, the legend of logging by the Ye family in Hanyuan, etc., although no documentary records have been found, they have been proved to be true scenes in history through on-the-spot excavation.

Then, how to distinguish the fictional scene in the "reconstruction of local history" from the real scene spread in the form of legends and stories because of the lack of historical documents has become a great responsibility of historians. In China’s "reconstruction of local history", once the oral fictional legend has the process of "landscape manufacturing", especially after two stages of "regional generalization" and "time precipitation", the fictional legend will often gradually become "faithful history", that is to say, after hundreds of years of precipitation, the fictional historical scene will make the history as a culture and the history as a science intertwined and difficult to distinguish between true and false, thus affecting the current social and historical cognition and misleading people. In today’s rural society, many fictional legends, especially those supported by historical landscapes, are often not marked by "legend" or "legend" in language expression, but are already convinced from the subconscious mind.

As a historian, we first shoulder the responsibility of distinguishing the nature of history as a science and historical remains as a culture in the reconstruction of local history, and then improve the reliability of historical research as a science. Therefore, first of all, it is necessary to strip those parts of the reconstruction of local history from the chaotic historical phenomena and find the original and true historical scenes as much as possible. Secondly, in the real society, historians can’t completely ignore the historical remains that have been precipitated by history as culture, because such remains are often historical witnesses of various cultural backgrounds in historical periods and important historical and cultural resources, which need to be respected. Finally, historians also need to guide and standardize all kinds of practitioners who are carrying out "reconstruction of local history" and mark many fictions and fabrications, so that history as a culture and history as a science are naturally different.

Source: China Social Sciences Network-China Social Sciences News

Very classic emotional sentence, like it, please take it.

First, crying is not necessarily the most wronged, but the person who looks sharp, aggressive, silent and doesn’t explain is the most wronged, because she disdains to explain, and always wants to leave her strong side to others, and crying only to herself.

Second, he used to be my world, my cuddle, but now my world is gone, my cuddle is gone, and even my original appearance is gone. I am full of worries, but no one tells me. At night, I only hold my pillow and dare not cry.

Third, we must accept the part of life that is doomed to be incomplete and unable to do so. Accept those things that are forbidden and can’t see the light.

Fourth, if we overdraw our tears, we will laugh heartlessly. If someone can rely on it, who will want to be independent?

Sorry, you and I can’t be friends. Because I loved it so deeply, I still want to have it after a look, so that’s it. From then on, mountains and rivers will not meet.

6. I dare not bother you again, because I am no longer pleasing you.

Seven, when you go all out to be good to a person, you become a fool, deaf, nothing in your eyes except him, and even the injury becomes a test of love.

It’s sad to think about it. Some people may never be seen again.

Nine, you left, with all my love, just a breakup. I hold back tears and look at your back. I really want to hug you one last time and say "I love you" to you again.

10. I don’t know when it started. Finding you at a glance in the crowd has become my best thing. I miss where I go, and my eyes are full of you.

Eleven, you have no idea how scared I am, how afraid you will be liked by others, and even more afraid that you will like others and leave me.

Twelve, you didn’t stay, I didn’t look back, so the rest of my life is well; No one is wrong, it’s just a bad time!

13. You believe everything you see and hear. You never believe what I say with my heart.

Fourteen, he just needs it, and you just happen to be there; He vented his loneliness on you, but you naively thought it was love.

Fifteen, a person is not lonely to eat, a person is not lonely to walk, a person is not lonely to sleep, and a person is not lonely to watch movies. It is loneliness to secretly like someone.

Sixteen, some people can’t say where is good, but no one can replace it!

Seventeen, time is changing, people are changing, some things, no matter how hard we try, we can’t go back.

18. What I said after silence was broken and far from the truth, and I thought about it again and again. The heart that can’t bear to hurt others can only curl up with itself.

Nineteen, last night, we made a Mengmeng, and we went back to waking up hand in hand. The loss can’t be said!

Twenty, everyone thinks that you are doing well, and there are many friends. Others speculate that you have countless ambiguous relationships. But only you can understand that when a person stays at home with the lights on and loses sleep all night, there will be no sound in the room if you don’t talk.

Twenty-one, the sweet bits and pieces at the beginning finally pieced together into all the bitter memories.

Twenty-two, disappointment to the extreme is to say a long list of words to prove yourself, but when the words come to the mouth, they turn into a wry smile. I feel that there is no need, and it is superfluous to say a word.

Twenty-three, every time negative emotions explode, others will think that they are making a mountain out of a molehill. Yes, your feelings are only clear to yourself. No one will know where you have been exiled, and no one will know how many times the light in your heart has been lit and extinguished.

24. Everyone is a passer-by and will have to leave sooner or later, so when you get together, you should make every effort to be happy. When it’s over, no one will miss anyone, go to their next stop and find new happiness.

To this day, you are still the reason why I refuse others. In fact, I didn’t wait for you. I just can’t like others.

Twenty-six, I thought that I could touch a person as long as I liked it very hard. Later, I only touched myself.

Twenty-seven, I never left you a message, never took the initiative to find you, never called you, never sent you a text message. When I saw you, I only smiled and even smiled as a passer-by. It’s not that I pretend to be aloof, but that you missed me.

Twenty-eight, is always accompanied by growing up, waiting around people have been changing, once such good friends, are no longer in touch. Said those good friends forever vows, can’t come true. On this train of life, everyone is a passer-by except himself.

Once, I wanted to share all my secrets with you, but now, you have become a secret in my heart.

30. Don’t wait for me to change before you say you miss me. My heart is tired to a certain extent, and I don’t even have the strength to be angry and care.

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Recommended for moving bricks in December: If you want to play gold for a long time, look at these 5 games and don’t need to. …

The price is stable and a single person can move it, but you don’t have to change games for 0 krypton.

In fact, moving bricks in the game is a game that collects all kinds of equipment and props and generates virtual benefits after selling them day by day. Here are some brick-moving games that are relatively stable at the end of 2023.

The first "Asked". In the game, the daily stable gold withdrawal point is to bet the dart, which can be bet three times a week, with 10 million yuan at a time, and the income of one week is 30 million game coins. The second is brushing, which is a very important part. Because there is nothing to brush after finishing the darts and daily tasks, you can only brush the road all the time. It takes several hours a day, and the income of one day is 15 million game coins, and the total income of one week is 100 million game coins.

The second Tianya Mingyue Knife. Moving bricks is mainly to get money and silver, and the methods are simple:

→ The first is the escort dart, the mighty dart and the world dart. The world dart is once a week, and more money is given.

→ The second is to make a copy, in which you can type unbound things and then sell them in the trading bank stalls.

But the most profitable thing is to bet on darts, which can be said to be the most stable in vice industry. Even if you are not an escort, you can join other teams to bet on darts, and you can also get rich rewards.

In addition to darts, you can make money by seizing and digging treasures. Players who want to seize are a bit of a test of combat effectiveness. After all, if they have no strength, they can’t accept others. Whether it’s treasure digging or arrest, it’s very suitable for single players to brush. Treasure digging can get some precious items and props, which can be consigned and sold at auction houses to get profits.

The third "The Legend of the Three Kingdoms". The basic tactics are three occupations, the boss plays with soldiers, and the petty bourgeoisie plays with wizards and Taoist priests. Contact customer service in the game to send gold sponsorship and king sponsorship, free unlocking, automatic recycling and picking up, which is necessary for playing gold party.

When you first enter the game, you should do the main task first, and improve your combat power first. The game can recover the gold ingot by hanging up and blaming, and then find the player who lacks the gold ingot directly. The income is also good. If you have equipment, you can open more, and the efficiency of playing gold will be greatly improved.

In addition to this method, there is another method, that is, reward exchange activities. You don’t need to find players all over the world to meet the corresponding requirements in the reward. You can find customer service to directly exchange rice, and exchange as much as you can. There is no handling fee and no threshold, which is a relatively simple method of moving bricks. Beginners can operate, and there are dozens of lucky days, depending on their proficiency.

The fourth "Hero of Interpretation of Eritrea". The game can be opened three times directly, without assistance to avoid titles, with small memory and less occupation, and there is no pressure for any assembly machine of about 2000 to open three times. When the task is linked, only one number will pick up the task, and the other two will pick up the task simultaneously, so try to wait until the three numbers line up and pick up the number together, so there is no need to buy other messy plug-ins. Ghost catching, drawing and treasure digging are all automatically hung up, and friends can be added near the free trade of goods.

The demand of the new tour boss is large, and there are many second-hand dealers who receive goods. When the world has goods in hand, someone will look for you.

The fifth "Magic Field Tour". This should be an old game. The main methods are playing experience ball, selling magic stones, brushing workshop baby to sell magic stones and thunder baby to sell magic stones, running businesses to make money, changing souls to sell magic stones and so on. These are all more effective. According to the above method, if you open more accounts, you can use your experience to sell them first, and get the first batch of bonuses to get a four-star baby pig. This experienced bonus remembers that the team brush will also have experience bonus, and the copy will earn a lot but you have to invest a lot in the early stage.

These are the five games that I recommend today that can make rice steadily at the end of December. If you want to watch other different brick-moving games, you can praise them and support them later, and I wish you a happy game and a win-win situation! See you in the next game video!

I followed 100 beauty bloggers, but I still didn’t learn how to make up.

During lunch break and on the way to work, holding a mobile phone to brush a beauty video is a decompression time for contemporary urban beauties. Appreciate beautiful women with fragmented time, and learn beauty skills at the same time. It’s beautiful.

However, after watching so many videos, I still feel "I get it, but I don’t fully understand it".

It’s not that you haven’t learned, and don’t jump to conclusions that you are a crippled party. In fact, the key point is that the facial features distribution, skin condition and preparation work of both sides are different, resulting in different makeup effects.

This article answers the confusion when you watch the video "hand in your homework". Collect it and don’t let it eat ash!

The silky eyeliner in one go without any hesitation is the pursuit of every girl’s makeup. The flexible hands of beauty bloggers are as silky as eating chocolate, which makes people envy.

However, it is a layer-by-layer obstacle to the eyelid accumulation and swelling of the swollen eyelid.

The external eyeliner with swollen eyes often has a sense of seeing with laver patches.

In fact, the use of eyeliner to achieve painting techniques is difficult to master in a short time no matter what eye shape, and the combination of eyeliner glue pen and eye shadow is a faster combination.

In view of the fact that the eyelids "swallow" the outer eyeliner, we can simply change our thinking directly, focusing only on the inner eyeliner that can refresh us accurately, and the outer eyeliner that prolongs our eyes and enhances the exquisiteness of eye makeup.

The swelling and refreshing on the eyelids are no longer pinned on the rigid eyeliner, but on the eye shadow.

Even if it is a clean eyeliner, it can be seen from the comparison that eyeliner gel pen+eye shadow is more suitable for swollen eye bubbles and the eyes are much softer.

After the inner eyeliner is filled with eyeliner glue pen, the outer eyeliner is combined with eyeliner and eye shadow, and it can be pulled out straight along the eye shape. The small triangle at the end of the eye is super simple to operate with this oblique eyeliner brush, and the lines will be very smooth.

If you are worried that the eyeliner is easy to smudge makeup, you can consolidate it with eyeliner after the eyeliner glue pen is positioned, so that the lines will be smoother and cleaner.

The close distance between eyebrows and eyes is also a type of eyelid that is easy to "eat makeup", and visually it will appear that the atrium is longer, and it will often look older after makeup.

It can be improved by lowering the eye position and widening the distance between eyebrows and eyes. The method is also very simple and can be done in 4 steps.

STEP1. Subtract the eyebrows:

If you are born with thick eyebrows, you can try to thin them, or dilute them with light-colored eyebrow dye cream. Daily care, but also pay more attention to the lower edge of the eyebrows, try to compress the eyebrow width a little, and the distance between the eyebrows and eyes will naturally widen.

STEP2. Weaken the upper eyelid eye shadow:

"Transfer" the eye shadow smudge width of the upper eyelid to the lower eyelid, and make an inverted eye makeup. The main color of eye makeup only needs to appear in a small amount on the upper eyelid, as far as possible only beyond the position of eye pleats.

STEP3. Shorten the atrium with the blush at the moment:

If you are worried that the color is not enough after "canceling" the eye shadow, then use the blush at the moment to enhance the color, and at the same time, it also has the effect of decorating the atrium for too long. In the choice of blush color, try to be consistent with the tone of eye shadow and lipstick, so as not to make an abrupt transition.

STEP4. Give up the long curly eyelashes:

Although the "Sunflower" eyelashes are charming, they will further bring the eyebrows and eyes closer, create a sense of urgency, and the eyes will be fierce. The eyelash image extends forward and becomes longer, so it can be thick and slender from the side, and the upward curling of the front side should be avoided as far as possible.

Close distance between eyebrows and eyes can also coexist harmoniously with thick eyebrows and sun flower eyelashes, but the eyebrows need to have a certain curvature to avoid a sense of compactness. Sisters with relatively large facial features can try it, which is very mixed-race spice girl style.

The brightening of beauty bloggers’ eyes always exudes charming sparkle, which makes the exquisiteness of eye makeup go up to a higher level, and also makes the bridge of the nose more straight, which definitely has a bonus.

But in real life, some eyes look dirty when they are finished. In particular, the inner-wrapped corner of the eye is not only dirty, but also has the feeling of widening the eye distance.

Don’t be discouraged yet. It’s not a problem to use BlingBling eye shadow to highlight your eyes, but you need to find the right position. Rosé’ s makeup artist helped us find it.

Rosé eye brightening position

With the same idea of being close to the eyebrows and eyes and improving the length of the atrium, Rosé turned the eye makeup upside down, focused on the lower eyelid, brightened it from the original two sides of the mountain root to the lower eye, and extended it narrow and straight, which not only did not show dirty, but also enlarged the eyes conveniently.

In addition, Rosé hardly wears curly and thick false eyelashes, but tends to use a cluster effect, which will not delay the display of eyelash existence, and will not cover the eyelids too much to avoid further narrowing the eyebrow-eye distance. And her lower eyelashes share the same idea, so the lower eyelashes with presence are also a wonderful trick to shorten the atrium and enlarge the eyes.

In fact, many beauty bloggers pay attention to this point, but most people’s lower eyelashes are not thick and slender enough, so they use the freehand method to "make something out of nothing". Of course, not everyone is so ingenious.

Freehand eyelash rollover scene

When learning makeup, your hands are always the most unreliable. Instead of freehand, it is better to use a super convenient gadget-a single cluster of eyelashes. Don’t think about how difficult it is to stick a whole pair of false eyelashes. A single cluster of eyelashes is really much easier.

Single cluster of eyelashes dipped in glue, scraping off the remaining glue, and directly sticking their own eyelashes to complete the grafting. The effect is extremely natural, just like native.

In addition, the eyelash clip is still "lying flat", which is also a common situation of inner binocular shape. With local eyelash clip, it can be improved by multiple operations in different regions. After the clip is finished, apply the slim primer first, and then use the slim mascara with waterproof effect to avoid the thick one, so as not to be too thick and accelerate the eyelash to lie flat.

When wearing sunscreen, makeup lotion and liquid foundation, the skin on the eyebrows will also be "taken care of", but it is always forgotten when it comes to the makeup step.

When these liquid and cream products are mixed, they will also pile up in the eyebrows, which will make the eyebrows feel stuck. Therefore, it is also a key step to "grind the skin" at the eyebrows with powder makeup products.

Sisters who love oil and often take off makeup can try to avoid eyebrows when applying makeup products, switch to colored powder with sunscreen value, and brush lightly so that the skin around eyebrows does not have obvious color difference with other places. The thinner it is, the less chance of oil and makeup removal.

When you start to draw eyebrows, try not to learn the technique of picking out the clear hair flow from the brow, and start from the back of the eyebrow to outline the eyebrow shape first.

After that, use a small amount of eyebrow powder to transition to the front section, leaving the brow about the width of a fingernail, and then smudge the area that has been painted with eyebrow powder in the direction of the brow with a completely clean brush to create a natural transition.

Finally, comb the hair flow of eyebrows with eyebrow dye cream or transparent eyebrow glue.

The saddest thing about nose repair is that I’m satisfied with it when I finish it in front of the mirror. Finally, I feel like a tall building is rising from the ground, but when I go out to see people, I’m pointed out that it looks dirty, especially girls with wide noses are most often recruited.

Bloggers who follow the narrow nose shape will definitely roll over, so it is more useful to find a template of the same type as themselves.

The nose, which is very fleshy, will not have a straight effect with a straight shadow. We should change our minds and make efforts to reduce the volume and shape the outline of the nose.

STEP1. Cover first, then reshape:

Shadow position is also a key. First, the original black shadow of the nose wing is modified with concealer, so that a new shadow area can be reconstructed. Repairing the volume in the original shadow position will only further widen the nose.

Cr.mia is a fish.

STEP2. Accurate light and shadow position:

The oblique eye shadow brush is easy to use, and the angle and range can be more accurate, and the fluffy bristles can also avoid stiff repair.

High-light highlights should be careful not to draw too wide an area. Accurate and small-scale highlights can have a three-dimensional effect, concentrating and shrinking the nose shape that is too wide.

In addition, girls with fleshy noses try to avoid the bangs that will cover the eyebrows and the roots of the mountains. For a short and wide nose, bangs cover the longitudinal length that the nose lacks, which is one of the key points to weaken the width of the nose.

Joy, is there a bangs comparison?

In the absence of bangs, the five senses have room to stretch, and the nose shape will be longer, so naturally you won’t feel the nose is very wide.

In the era when information is very convenient to obtain, there are many opportunities to see more and learn more, but the application of what they have learned should be combined with the actual conditions. I hope all the sisters can explore a set of beauty-changing methods that suit them ~

* Some pictures are from the Internet.

Editor /Lizzy

After five years, who can cross the hill?

This article Source: Time Finance Author: Zhou Jiabao

"If you want to succeed in China, you have to find a general trend. Find the wind and you can take off with one wing. When the general trend is no longer, even Kun Peng can’t fly. " In April 2023, Ma Xiaoyu, vice president of L ‘Oré al China and general manager of high-end cosmetics department, spoke frankly to Time Finance and other media.

In the past five years, influenced by many factors, such as the awakening of consumer awareness, Internet traffic bonus and the upgrading of economic structure, the beauty industry in China has experienced an unprecedented highlight moment.

Statistics from the National Bureau of Statistics show that from 2018 to 2022, the total retail sales of cosmetics in China increased from 261.9 billion yuan to 393.56 billion yuan. In the first half of 2023, the total retail sales of cosmetics in China increased by 8.6% year-on-year to 207.1 billion yuan, which was more than the total retail sales of cosmetics in 2015.

The rapid expansion of the market has made China the largest overseas market for international beauty groups, and also allowed many local beauty companies to taste the fruits of victory. In 2022, more than 30 domestic beauty companies entered the echelon with annual revenue of 1 billion yuan, and the single-brand revenue scale of head enterprises exceeded 5 billion yuan.

However, it is impossible for any industry to stay in a high-speed growth environment. "This wind in China is in the troposphere." Ma Xiaoyu added that the troposphere, with frequent air movements, indicates the complicated and changeable beauty market environment in China.

When the impact of the epidemic "black swan" has not completely dissipated and the Internet traffic dividend has peaked, this uncertainty has become more and more prominent. Although the development of the industry has matured, the consumer demand has always been difficult to meet expectations. After experiencing a rush from 0 to 1, local beauty began to slow down and enter a cyclical adjustment.

We have seen that domestic beauty companies that have gained market share in the past few years have begun to scramble to get out of the comfort zone. Huaxi Bio, Polaiya, shanghai jahwa and other track head players make new decisions at this crossroads. In the short-term interests and long-term benefits, the latter is chosen to seek a more stable chassis to confront possible opportunities and shocks.

Make up lessons for high growth:Beauty industry long slope seeking snow

Entering the adjustment period does not mean that the fast-moving train suddenly loses its kinetic energy.

In the first half of this year, the achievements of domestic beauty companies were still bright. According to industry media statistics, the total revenue of ten local listed beauty companies, such as Huaxi Bio, Polaiya, Betani, shanghai jahwa and Aimeike, exceeded 22.3 billion yuan in half a year, achieving double-digit growth compared with the same period last year. Among them, the revenue scale of Huaxi Bio and Polaiya exceeded 3 billion yuan, setting a record high.

It is worth noting that the latest performance data reflects two new changes in the domestic beauty industry.

On the one hand, domestic beauty companies began to stage a ranking chase, and the scale of head enterprises continued to grow, but the gap was narrowing. In terms of revenue scale, shanghai jahwa, which owns many skin care brands such as Yuze and herborist, still ranks first with 3.629 billion yuan. At the same time, the latest revenue of Polaiya, a latecomer, reached 3.627 billion yuan, only 2 million yuan behind shanghai jahwa. Huaxi Bio, on the other hand, bit behind with a scale of 3.076 billion yuan. Betani’s 2.368 billion yuan is not far from Shuiyang’s 2.29 billion yuan.

On the other hand, the slowdown in growth has become a fact that most enterprises must face. Although some enterprises achieved double-digit growth in the first half of this year, it is still impossible to rule out the influence of low base under the domestic epidemic control factors in the first half of 2022, and the slowdown trend is more obvious than that in 2021.

First look at the revenue growth rate. From the first half of 2021 to the first half of 2023, the year-on-year growth rate of shanghai jahwa’s revenue decreased from 14.26% to 2.3%. The year-on-year growth rate of Huaxi Bio’s revenue decreased from 104.44% to 4.77%; The year-on-year growth rate of Shuiyang’s revenue dropped from 49.94% to 4%; The year-on-year growth rate of Aimeike’s revenue dropped from 161.87% to 64.93%. Looking at the growth rate of net profit, the year-on-year growth rate of Shuiyang shares in the first half of 2021 was 164.48%, while the growth rate in the first half of this year was 72.02%; Betaine’s net profit growth rate dropped from 65.28% in the first half of 2021 to 13.91% in the same period this year.

The change is the result of many factors. The research department of CITIC Securities divides the industrial life cycle of China’s beauty industry into four stages: at present, China’s beauty industry has gone through a period of rapid growth and is in a platform period. After that, there will be the next round of rapid growth and maturity. In the platform period, the uncertainty of the environment faced by domestic beauty cosmetics is prominent. This includes the bottleneck of demand-side consumption upgrading and insufficient consumption willingness; The supply-side traffic dividend is coming to an end, and model innovation is stagnant; Policy-side supply supervision is strict.

In addition, Xu Xiaofang, chief analyst of the agency’s beauty and business, also pointed out that after the "618" in 2021, the return on investment in the primary market declined, the investment momentum declined, and the funds in the primary market began to ebb. It is also at this stage that domestic beauty companies have begun to make up lessons for the high growth in the previous stage and gain momentum for the next stage of development.

Huaxi Bio clearly stated in the financial report that the slowdown in growth rate is the result of the company’s initiative to get rid of the past success path dependence and carry out comprehensive reforms.

Huaxi Bio said, "The external traffic dividend is slowing down, the traffic cost is getting higher, and the superimposed internal organizational structure and operation management need to be further upgraded. In the first half of the year, the company thoroughly examined the business health and took the initiative to make strategic adjustments to slow down the development speed."

Xu Li Squat:Endogenous growth sumLongevism

American financial tycoon Soros once said: "I am not afraid of anything, but I am afraid of uncertainty." Uncertainty will aggravate the vulnerability of enterprises and shorten their life.

How do domestic beauty companies cross the cycle in an uncertain environment?

Dongxing Securities Research Report pointed out that the development process of international beauty products has gone through the development stage of "classic products-classic brands-brand matrix", that is, the brand positioning is established with classic products, and the brand establishes enterprise tonality, while the perfect brand matrix becomes the shield for the beauty products to grow continuously through the cycle.

The constant core and underlying logic of these three development stages is still the product. For example, Estee Lauder’s small brown bottle, L ‘Oré al’s Bose water emulsion, Lancome’s small black bottle and other products have firmly occupied consumers’ minds for decades and are still iterating to support the constantly updated brand story.

In the past few years, the remarkable effect of the big single product strategy of domestic beauty companies such as Huaxi Bio and Polaiya has also confirmed this point. Among them, Runbaiyan, the core brand of Huaxi Bio, has achieved a 20-fold growth in the four years since it entered the C-end market. In 2022, Runbaiyan’s single brand revenue will reach 1.385 billion yuan. In addition, its Quadi’s 5D essence, Mibel’s pink water and blue bandage mask, and muscular brown rice water are active in the platform promotion list.

Huaxi Bio-Runbaiyan’s Large Single Product Series

In this context, increasing investment in R&D system construction and consolidating product strength have become the only way for enterprises to cross the cycle.

The R&D investment of domestic beauty companies in the head is constantly increasing. From 2020 to 2022, Huaxi Bio’s R&D expenditure increased from 94 million yuan to 388 million yuan per year, maintaining its leading position in the industry. Bettini’s R&D investment increased from 63 million yuan to 255 million yuan. While Polaiya increased from 72 million yuan to 128 million yuan. In terms of the number of R&D personnel, Huaxi Bio also has an absolute advantage with 827 R&D personnel, with 391 R&D personnel in Betani and 229 in Polaiya respectively.

Compared with the low R&D expense rate of domestic beauty products, the data in the first half of this year gave the industry enough confidence. The data shows that the R&D expense rates of Huaxi Bio and Betani are as high as 6.07% and 4.6% respectively. And Polaiya, shanghai jahwa, giant creature also exceeded 2%. According to the research report of CITIC Jiantou Securities, the R&D expense ratio of international head beauty enterprises is mainly between 1.5% and 3.5%. According to Dongxing Securities, the highest R&D expense ratio of L ‘Oreal is 3.2%.

Behind betting on R&D is the determination of head enterprises to change from "growth to external environment" to "promoting endogenous growth". Xu Xiaofang pointed out, "In the past, local brands were grabbing traffic, doing marketing, and upgrading new products. Now they have begun to strengthen various solid actions such as personnel training and upgrading, and organizational restructuring."

The operation and management of head enterprises are moving towards the era of refinement. Time Finance learned that since 2020, Huaxi’s biological organization structure has been continuously optimized to promote the refined operation of skin care and other businesses. The front desk has clearly defined career lines and business divisions, and established seven major Chinese-Taiwanese empowerment business departments, including R&D, supply chain and brand building. In 2023, the adjustment is still going on, involving business operation management system, organizational function management system and talent ability model. In addition, Polaiya is also implementing a more refined operation management system, supplemented by the self-driven organization construction of "culture-strategy-mechanism-talent". Pan Qiusheng, Chairman and CEO of shanghai jahwa, also revealed in the previous semi-annual performance meeting that the organization is undergoing internal adjustment to improve its operational efficiency.

When long-term doctrine becomes the consensus of the whole industry, the logic of the capital market to look at domestic beauty is also changing.

Pan Jie, director of consumer investment of Lianjie Qichen Capital, pointed out to Time Finance, "In the upward stage of economy, whoever can tell the story of C-end brand well, grasp consumers’ hearts, implant brand minds and establish a moat of values will be able to seize consumers’ purchasing power. At that time, we will pay more attention to the brands that run out of the C-end, and most of them lack supply chain capabilities. However, in the economic downturn, the consumption power of C-end is weak. At this time, the upstream supply chain facing B-end shows its advantages, and we will go upstream to find enterprises with R&D capabilities and production capacity. Many times, these companies are the foundries of former big brands. "

In Pan Jie’s view, enterprises with product R&D and supply chain capabilities are more resilient to growth, which is linked to long-termism. They can not only meet the changing needs of consumers continuously and quickly, but also have stronger resistance to pressure in an uncertain environment.

Domestic beauty "revival":Return of discourse right in local market

At present, the right to speak of domestic beauty cosmetics in China market is gradually returning.

According to Wanlian Securities, as early as 2021, domestic brands showed the ability to compete with international brands in the market. In 2021, the retail sales of domestic brands in China cosmetics market was 447 billion yuan, while the retail sales of international brands was 500 billion yuan.

In the more specific C-end skin care market, in the past few years, the bioactive components on the fermentation platform such as hyaluronic acid, γ-aminobutyric acid and ergothionine of Huaxi Bio, ergothionine, peptide, alcohol A of Polaiya, and plant active components of Betanie with Yunnan characteristics have made consumers aware of the advanced technology of domestic cosmetics.

Domestic enterprises headed by Huaxi Bio, Betani and Polaiya are also breaking through the monopoly of foreign giants, especially in the field of functional skin care. According to the data of Jost Sullivan in 2021, the concentration of head enterprises in the market structure of functional skin care products in China reached 67.5%. Among them, Huaxi Bio-market accounted for 11.6%; The market share of the two major beauty groups from Japan and France is 10.06% and 12.4% respectively.

Although the growth of cosmetics market in China is slowing down, the scale of cosmetics market in China still ranks second in the world, and its growth rate is ahead of the world, which provides an opportunity for China beauty enterprises to "overtake in corners".

According to Jost Sullivan’s data, the compound annual growth rate of cosmetics market in China is 12.0% from 2015 to 2021, while the compound annual growth rate of global cosmetics market is only 2.2% in the same period. According to the research, the cosmetic market in China will reach 1.48 trillion yuan in 2026.

Pan Jie believes that for domestic beauty companies, the next opportunity is still in functional skin care and high-end beauty track. According to Jost Sullivan, from 2022 to 2027, the compound annual growth rate of functional skin care products market in China may be as high as 38.8%. "Most of the international brands that supply the domestic market are produced in China. Domestic beauty companies, especially those that come from raw materials, have greater advantages in the production, efficiency and cost of core components. Research and development of this piece must adhere to long-term. " Pan Jie said.

According to the analysis of Dongxing Securities, China has been in the international leading position in the fields of synthetic biological preparation of recombinant collagen, rare ginseng and saponin. Domestic brands began mass production of recombinant collagen skin care products in 2009 before international brands. It has a strong leading edge in the research and development, production and application of recombinant collagen.

Judging from the concrete results of the enterprise, Huaxi Bio entered the synthetic bio-track in 2018 on the basis of absolute leadership of hyaluronic acid. As of June 30th, Huaxi Bio, which has 121 R&D projects on raw materials and synthetic biology, has achieved rapid iteration of synthetic biological production strains in the first half of the year, and the trial production of recombinant collagen, lipopeptide, enzymatic sialic acid and other products has been completed, and more than 10 products have entered the pilot stage. In the first half of the year, Huaxi Bio listed BioyouthTM-EGTPure ultra-pure ergothionine and HybloomTM micro-truth, which greatly improved the production efficiency.

Huaxi Bio revealed that in the second half of this year, the company’s sterile HA (hyaluronic acid) production line is expected to be officially put into use, further consolidating its leading position in the top-end market of hyaluronic acid. At the same time, Hainan Huaxi Biotechnology Industrial Park (Phase I) will also be officially opened, which will help promote the layout of Huaxi Bio in medical devices, regenerative medicine and international business.

China’s domestic beauty cosmetics have obviously begun to tear off the parity label, and started a war about "leading the future" with international beauty cosmetics.