For example, this car is often mentioned as a space issue. Now let’s follow the editor to see what it does.
First of all, from the appearance, the front face style of Lynk & Co 01 PHEV looks more cold and memorable. With headlights, the details are exquisite. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. Come to the side of the car, the body size of the car is 4549MM*1860MM*1689MM, the car adopts cool lines, the side circumference shows a young personality design style, with large-sized thick-walled tires, smooth lines run through the entire side of the car. Looking back, the overall shape of the rear of the car echoes the front face, the taillights look very deep, and the overall shape is still very durable.
Sitting in the car, the interior shape has taken a delicate route, and the overall visual effect is very distinctive. The appearance of the steering wheel of the car looks very good. It is equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, steering wheel heating, etc., and the grip is full and delicate. Let’s take a look at the central control. The car is decorated with an avant-garde touch LCD central control screen, which makes the interior design quite layered and in line with the mainstream aesthetic. The dashboard and seats are also eye-catching. The car is equipped with a spiritual dashboard, which looks very personalized. The car uses leather/fur material mixed and matched seats, and the seats are wrapped in place, further improving the comfort of the driver and occupant.
The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, rear wipers, interior ambient lights and other configurations, and the configuration has reached the mainstream level of the same level.
After reading the full text, what are your main impressions of this car? The Lynk & Co 01 PHEV introduced today is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations, and the driving experience and space experience are nothing to be discerned.
With the development and progress of science and technology, mobile phones have become more and more inseparable necessities in people’s lives. Especially now with the development of micro-business e-commerce mobile phone Taobao, more and more people are more and more inseparable from mobile phones. Huawei has launched a lot of mobile phones in recent years, among which there are many high-quality ones, which makes everyone turn their attention to Huawei mobile phones. With the prevalence of domestic mobile phones today, everyone has changed their previous prejudice against domestic mobile phones, which has made domestic mobile phones increasingly developed. Huawei p7 has been on sale in more than 30 countries and regions such as the Chinese mainland since May, and it has achieved good results as soon as it was launched. How is this mobile phone? What are some good recommendations for p7 mobile phone cases? Next, I will introduce them to you one by one.
Introduction of Huawei P7
1. Reference price: 2888 yuan (the price comes from the Internet, for reference only)
2. Performance introduction: On May 7, 2014, Huawei released the 2014 flagship model P7 in Paris. The P7 is equipped with a 5-inch 1080P full high definition screen, a metal + double glass structure, the thickness of the body is only 6.5mm, and supports CAT4 LTE network. Huawei P7 adopts a 5-inch 1080p screen on the front, has an extremely thin body of 6.5mm, and has a front 8 million + rear 13 million camera combination for taking pictures. Built-in 1.8GHz HiSilicon Kirin910T quad-core processor, with 2GBRAM + 16GBROM body storage, rear non-removable 2500mAh battery, and supports CAT4LTE4G network. Huawei Ascend P7 has a resolution of 1920X1080 pixels FHD level, and the display effect is very delicate. The core aspect includes a 1.8GHz HiSilicon Kirin 910T quad-core processor, as well as a memory combination of 2GB RAM + 16GB ROM, which smoothly runs the Emotion UI 2.3 user interface based on Android 4.4 system.
3. Product features: powerful processor, high definition screen and high definition camera.
2. Huawei p7 mobile phone case recommendation
1. Product name: Love Diandian
Product price: 5.99 yuan (the price comes from the Internet, for reference only)
Applicable models: Huawei p7 mobile phone
Process Features: Surface Treatment
Material characteristics: PC + metal
Mobile phone case style: luxurious and noble
Available colors: Eternal Gold, Haoyue Silver, Rose Gold, Glazed Purple, Elegant Green
2. Product brand: MOTOMO
Product price: 4.8 yuan (the price comes from the network, for reference only)
Applicable brand: Huawei p7
Material: Metal
Style: simple, generous
Craft: Other
Color: navy blue, red, black, pink, gold, sky blue, silver, rose red
Style features: back cover
3. Product brand: Lanzhibi
Product price: 5.5 yuan (the price comes from the network, for reference only)
Applicable brand: Huawei p7
Material: TPU + PC
Style: Fashion Trend
Process: Injection Molding/Injection
Color: Gold, Grey, Silver, Mint, Green, Blue, Green, Red, Yellow, Orange, White, Pink, Navy Blue
Popular elements: solid color
I don’t know if you are tempted by the mobile phone performance and functions of the Huawei p7 model introduced by the above editor? This mobile phone is a relatively high-end and fashionable mobile phone, which is very suitable for young and mass consumers. Of course, there are many young and the elderly consumer groups, and the use range is very wide. In addition, the styles of mobile phone cases are also very diverse, which have great variability in today’s popular fashion atmosphere, and are also much sought after. The editor warmly reminds everyone that if you see what you like and what suits you, you must start quickly, so as not to miss the opportunity.
Original title: Hall 2 of Qingdao International Auto Show 2023, Zhiji LS7 is here!
Source: Love Qingdao
Original title: Hall 2 of Qingdao International Auto Show 2023, Zhiji LS7 is here!
Source: Love Qingdao
(Qingdao, April 28, 2023) From April 28 to May 3, Zhiji Automobile landed at the 22nd Qingdao International Auto Show in 2023 with Zhiji LS7, an intelligent pure electric medium and large luxury SUV, and Zhiji L7, the flagship of new world driving control, and performed "What a smart auto time should look like" together at the Zhiji Auto Show in Hall 2 of Qingdao International Convention and Exhibition Center. This is also the first time that Zhiji LS7 has appeared at Qingdao International Auto Show since its listing.
Zhiji LS7 has launched 6 models with 3 power combinations at a price of 309,800-459,800 yuan. In the first month of delivery, it broke into the top three sales of high-end pure electric SUVs and became a "new dark horse" that the market is optimistic about. Zhiji LS7 has brought industry-leading driving quality and subversive cockpit experience to users through unprecedented technological changes, such as powerful IMAX-class cockpit vision, five seats in the whole scene with "the largest interior area" and all-star driving control chassis, attracting a large number of young luxury car owners to become the backbone of high-end new energy SUV.
The unprecedented innovation of Zhiji LS7 shows a "sense of the future".
At the auto show, Zhiji LS7 made a stunning appearance, with its unique design language and artistic car color showing "beauty as always", innovative space reconstruction and futuristic intelligent cabin "black technology", which attracted countless users to stop for tasting.
Zhiji LS7′ s innovative "IMAX driving vision" is fascinating at first sight. The 106 vertical view of the "Star Fall Star Waterfall Icy Front Dome" is unobstructed, making people "can’t wait to drive to see the stars". The first officially mass-produced "Yate cruise half steering wheel" and the original "lifting huge smart scene screen" in China have created a new experience of intelligent cockpit with a sense of science and technology. At the same time, Zhiji LS7 applied the "three-layer silver plating technology" to the windshield of the car dome for the first time, and the ultraviolet isolation rate reached 99.99%. Even in the Qinghai-Tibet Plateau, there is no need to worry about sun protection.
The front row is "convertible" and the back row is "flat". Zhiji LS7 is still a "mobile landscape room". The maximum wheelbase of 3060mm is approximate to the vehicle length, and the rear head space of 1030mm rolling level makes Zhiji LS7 have "the largest interior area of the same class". Zhiji LS7 has also realized the "five seats in the whole scene" space experience of intelligent linkage through three innovative technologies: the world’s first 121 true zero-gravity floating seat, the industry’s first 100% intelligent fully flat folding co-pilot seat, and the longest electric slide rail in the history of 1955mm SUV. In particular, the world’s first real "zero-gravity floating seat", the angle of 121 lying posture reshaped the new standard of comfort level in the back row, which made the passengers full of praise: "It’s as if you are on a cloud".
Not only that, but with the lineup of "World-class All-Star Chassis", Zhiji LS7 has achieved an "unprecedented" medium and large luxury SUV. Continuing the consistent high-quality driving experience of Zhiji brand, Zhiji LS7 chassis is the world’s top supplier in YEATION, including the air spring in mainland Germany and the DampTronic electromagnetic dynamic damping adjustment system in Besten, Germany. After WAE Williams’ master adjustment, it runs "explosive power makes people tremble, and a steady sense of high quality comes in an instant!"
In addition, Zhiji L7, the flagship of new world driving control, also appeared at this auto show, showing the charm of "treasure model": the only "four-wheel steering+mixed tire width" at the same level makes the "driving control ceiling" clear at a glance; The "more human-like" intelligent driving experience makes the intelligent driving strength that shakes the global head players indisputable; 180+ clean taste healthy cockpit, refreshing the "new benchmark of air quality"; The high value of "growing on the user’s aesthetic point" is unforgettable.
Enjoy exclusive rights and interests, and "achieve the best of yourself" with Zhiji LS7.
At present, Zhiji LS7 is in full swing. Now you can enjoy multiple exclusive privileges and enjoy the high-level value in the era of smart electricity.
All models of Zhiji LS7 will upgrade the YAT cruise half steering wheel for free for a limited time, so that users can take the lead in enjoying an unprecedented visual experience. Buy the Zhiji LS7 90kWh Elite model, and you can also upgrade the luxury configurations such as the rear zero-gravity floating seat, the Nappa perforated top-level leather seat, the elegant self-suction door of the whole car, and the winter comfort bag for free in a limited time; In addition, users can also choose "200,000 fixed financial benefits with 0 interest for 2 years" or "2-in-1 charging rights+lifetime free use right of IMAD intelligent driving full-featured package" according to their own needs.
Users who purchase Zhiji LS7 100kWh Lux and Pro models will be upgraded free of charge for a limited time, including the selection of semi-aniline leather seats, yacht-style fishbone splicing real wood decorative boards, and Microfiber microfiber ceiling. You can choose "200,000 fixed financial benefits with 0 interest for 2 years" or "free high-definition art car paint+lifetime free use right of IMAD intelligent driving full-featured package" in a limited time to meet the advanced needs. There are more limited-time special upgrades, which will also realize users’ expectations for high-quality driving experience.
With the popularity of Zhiji LS7, the brand influence of Zhiji Automobile is also increasing day by day. As the brand spokesperson, Tang Wei, the international film winner, joined hands with Zhiji Automobile to advance together with the attitude of "no limit, no compromise and no going with the flow", interpreted the brand proposition of "achieving a better self" and explored the infinite possibilities of high-end travel life in the era of smart electricity.
From April 28th to May 3rd, 2023, the 22nd Qingdao International Auto Show will be held in Hall 2 of Qingdao International Convention and Exhibition Center. We look forward to your visit. Log in to the "IM Wisdom" APP or small program to make a decision on LS7, and explore a wider world together!
On the streets of Xiamen in March, cold winds gusted. At seven o’clock in the evening, the sky had just darkened, and they were already waiting by the restaurant with their bicycles. After a while, people who were full of food and drinks walked out of the restaurant one after another, and their "nightlife" officially began.
Walking through the night, they have to carry up and down folding bicycles weighing 30 or 40 catties; working in the dark, their customers are mostly drunk men… Recently, our reporter approached the group of female drivers, followed them to take orders and listen to their stories. Today, we present the most authentic life conditions of female drivers through the narratives of Xiaoxiao, Amei and Aqi.
Female chauffeurs are already a large group in Xiamen. The picture shows Amei at work. (Photos from this group/Photo by reporter Huang Rong)
[Misunderstood]
The customer heard a female voice and thought he made the wrong call.
Because there are not many female chauffeurs, they are often regarded as "rare animals".
When some customers heard the female voice, they immediately said, I’m sorry, I made a typo. After learning that there was indeed no typo, they explained again and again. After calling for a driver for several years, they had never met a woman and thought they had made a typo. There was a male customer driving a Porsche who saw a female chauffeur and said "hi": "He asked me to try the performance of the car and drive 200km/h to Xiamen Bridge. I didn’t listen to him and controlled the speed at 60 kilometers per hour. He was furious and asked me, do you know how pigs died, and I replied, stupid; he said, no, disobedient to death." Then, the male customer said again: Unfortunately, I drive a Porsche of more than one million. If it is a car of 200,000 or 300,000, I will let you drive it directly home.
[Being harassed]
The drunkard moved his hands and feet, and asked her to "introduce Miss"
"Young women are not very suitable for this line of work," Ah Mei said bluntly. Female drivers mostly take orders at night, and the customers are mostly men who drink too much. As she got older, she said, "it’s safer and less troublesome." Even so, Ah Mei still encountered a lot of troubles.
In early March, two drunken male customers were going to Hexu Li, but when they saw that a female driver was coming, they immediately changed their minds and went to find "Miss", and asked her if she had any sisters to do this. "Seeing that Ah Mei said no, a man in the back seat reached out to touch her face: I see if there are any wrinkles on your face. When they got to the place, Ah Mei stopped the car and took off the bicycle." One man snatched my bicycle directly and wanted to try it, and the other man came directly and wanted to hug me and asked me to take him to find’Miss’. "Ah Mei pushed the male customer away, angry, tired, and aggrieved all welled up in her heart. However, the next day, the male client called Amei to apologize, which helped her balance a lot, but instead comforted them not to take it to heart.
36-Year-old Aqi had a similar experience. Once, when she arrived on her bicycle, the man who called for the driver was already drunk, and there was a male companion in his 20s next to her. Seeing a female driver, the young man stuffed his drunk friend into the back seat of the car and got into the co-pilot himself. As soon as the car started, the young man came up with a smile on his face, "Sister, you still dare to come out and take orders so late." Seeing Aqi’s silence, the boy became more "arrogant" and his hands and feet began to be dishonest. At that time, in July and August, the young man reached out and touched Aqi’s armpit. Aqi was so angry that he warned, "I can be your aunt at my age, so you can take care of yourself." The young man didn’t listen and "moved" his hands several times. Aqi finally broke out and scolded the other party, "The steering wheel is in my hands, do you still want to be safe!" Hearing this, the young man was so frightened that he withdrew his hand.
[Being tracked]
Male colleague with ulterior motives uses location sharing to find her home
It was disturbing enough to encounter customers who moved their hands and feet. Aqi never expected that some male chauffeurs would be "unrelenting" to her.
Since all the chauffeurs were on the same work platform and could see the location information of their colleagues, the rare female chauffeurs naturally became the "object of attention" of their male colleagues. "Most of the male colleagues still take good care of me, but there are always some who make uncomfortable jokes under the banner of’caring ‘with ulterior motives."
Aqi told reporters that when he first started driving, only three or four of them were customers’ orders in one night, and the other 10 or so were "condolence calls" from nearby male colleagues. Because it was a work number, Aqi had to answer.
Among them, the one with less "lethality" was a sarcastic sentence, "Why does a woman work so hard? Does she have no husband at home?"
These words were like sharp knives stabbing in Aqi’s heart, "I also rely on my own ability to make money hard, why do you think of me so unbearably."
In January this year, a male chauffeur was "monitoring" Aqi’s whereabouts all the time, and even chased after Aqi’s door and stalked her. Finally, Aqi had to call the police for help.
[Being taken care of]
The customer was afraid that she would not be able to return home, so he specially called a car to take her home
However, there are also heartwarming moments.
On the last order before the Spring Festival, at around 8pm, Amei sent a male customer to Jinjiang. As soon as he got on the bus, the male customer saw a female chauffeur and asked, how can you go back to Xiamen so far away. "I don’t have a bottom line," Hearing Amei’s answer, the male customer made seven or eight calls along the way to contact the car back to Xiamen for her, and didn’t feel relieved until he found it. "He said that if I were a man, he would give up after making two calls at most, but I am a woman. I am afraid that I will not be able to return to Xiamen, and I will not be willing to stay in a hotel, and I will wait on the roadside until dawn." In order to make Ameido some money, the male customer also specially let her take a long detour.
Another time, it was raining at night, and Ah Mei had to drive for a man and a woman. Because of the rain, she was afraid that the bicycle would wet the customer’s car. Ah Mei laid a cushion on the passenger’s trunk in the rain, and then put the bicycle in. Then she opened the driver’s door and took out the seat cover, for fear of getting the seat wet. The male customer is Taiwanese, and he was afraid that she would get wet, so he kept saying it was okay and got on the bus quickly. Seeing Ah Mei’s insistence, the male customer gave a thumbs up: I didn’t expect the service in the mainland to be first-class. After getting off the bus, the male customer also gave her an umbrella. There are many such moments, and every time I think of it, Ah Mei will feel warm in my heart. (At the request of the interviewee, the female drivers in the text are all pseudonyms)
[Lens]
Take 9 orders in one night and finish work at 4am
At 9 o’clock the night before, at the entrance of a seafood shop near Ershi City, Xiaoxiao pushed the folding bicycle and walked towards us. After receiving the driving order every night, Xiaoxiao rode it to the customer, folded it, and carried it to the trunk of the customer’s car. After delivering the customer to the destination, Xiaoxiao carried it off and continued on the road. Every night around 6 o’clock, Xiaoxiao would ride a bicycle to a place with a lot of traffic and wait for the order.
We followed Xiaoxiao to send a customer to Lianhua Village, but the bicycle couldn’t be folded. Xiaoxiao was anxious and squatted on the ground for about ten minutes, "really embarrassing". That night, she took 9 orders and didn’t finish work until 4 am the next day. Riding a bicycle, she returned home from the second phase of the software park to Fanghu Road.
[Data]
growth rate of driving
Xiamen ranks third in the country
Xiamen’s driving market is dominated by e-driving and Didi driving. According to the big data released by e-driving, Xiamen ranked third in the growth rate of driving in major cities across the country in 2015, with a growth rate of 141%.
Xiamen two major driving merchants
There are more than 700 female chauffeurs
Four months after the e-driving service opened in Xiamen, the first woman to register has been welcomed, and this group has now grown to more than 500 people. Among Didi’s drivers, there are currently 226 female drivers. Combined with the data of Didi’s drivers and e-drivers, the proportion of female drivers in Xiamen is close to 10%.
Female drivers are more popular
The take-up rate is twice as high as that of men
Although the number of female drivers is small, they are quite popular. For example, some women will "name" and ask for female drivers. Data provided by e-driving shows that between 6 and 11 pm, "online" female drivers receive 1.9 times as many orders as male drivers.
[Voice]
"It’s a lie to say you’re not afraid"
Almost all customers will ask me: Are you not afraid of being a female driver? It is false to say that you are not afraid, but when driving a customer’s car, the steering wheel and accelerator are under my control, and generally they will not do anything to me. – Aqi
I don’t think it’s okay about safety. Xiamen people are of good quality, and I have fitness. But I didn’t tell my parents that I was a female driver, for fear that they would be worried. But after my sister found out, she asked me to bring some "anti-wolf weapons". – – Xiaoxiao (Text/Reporter, Wang Yuting, Huang Xiaofang)
This is the "Phoenix Cloud" image (file photo). Xinhua News Agency (photo courtesy of Zijinshan Observatory)
Xinhua News Agency, Nanjing, April 29 (Reporter Wang Juefan) The reporter learned from the Zijinshan Observatory of the Chinese Academy of Sciences on the 29th that the station’s "Galactic Picture Scroll" sky survey program has released another important achievement. The scientific research team discovered two huge molecular clouds that harbor stars in the Milky Way. Researchers named them "River Cloud" and "Phoenix Cloud" respectively.
The Milky Way galaxy we live in is a spiral galaxy. Near its spiral arms are some thick clouds, some of which are mainly composed of hydrogen gas molecules, which are molecular clouds. As the molecular clouds continue to collapse, the pressure increases and the temperature rises, and gradually a protostar embryo is formed. When the nuclear fusion energy in the protostar embryo is enough to resist its own attractive forces, a new star is born. Therefore, molecular clouds are the precursors of stars and are called "stellar cradles".
The "Dajiang Molecular Cloud" and "Phoenix Molecular Cloud" discovered this time are located in the Great Rift Valley region of the Aquila constellation. Among them, the "Dajiang Molecular Cloud" is about 1,300 light-years away from the solar system. In form, it looks like a long river winding in the universe, and the actual length is about 300 light-years. The "Phoenix Molecular Cloud" is more like a large bird with wings. It is about 2,000 light-years away from the solar system and has about 200,000 times the mass of the sun. "Dajiang" and "Phoenix" are both "big heads" in the Milky Way.
This is the image of "River Cloud" (file photo). Posted by Xinhua News Agency (photo courtesy of Zijinshan Observatory)
"What’s even more exciting is that we can see direct evidence of star formation in the Great River, and stars are probably forming in the Phoenix," said Su Yang, an associate researcher at the Purple Mountain Observatory who worked on the study.
Yang Ji, the head of the "Galaxy Picture Scroll" sky survey program and a researcher at the Purple Mountain Observatory, introduced that the "Galaxy Picture Scroll" sky survey program mainly observes the area of ± 5 on the northern galactic plane, with a total observation range of 2,600 square degrees. The program started in 2011 and is led by the Purple Mountain Observatory, completing observations of about 250 square degrees every year. The "Galaxy Picture Scroll" will achieve many scientific goals such as discovering and compiling molecular cloud source tables for all regions, and analyzing the physical and chemical properties of molecular clouds. These studies are of great significance to human understanding of the origin of stars, planets, and the entire galaxy.
"At present, the’Galactic Picture Scroll ‘has completed 80% of the observation plan, and dozens of important results have been released. It is expected that all observations will be completed in about three years. By then, we will have an unprecedented image of the Milky Way, and people’s understanding of the Milky Way will be greatly expanded." Yang Ji said.
The research results were recently published in the Astrophysical Journal, an authoritative journal of astronomy.
On June 25, Avita Technology landed at the Chongqing International Auto Show and launched a new generation of intelligent electric vehicle technology platform, C (Changan) H (Huawei) N (Ningde Times).
It is worth mentioning that Zhu Huarong, chairperson of Changan Automobile, Xu Zhijun, chairperson of Huawei, and Zeng Yuqun, chairperson of Ningde Times, attended the Avita press conference together. Under the "luxury" lineup, Avita’s popularity has been rising again and again.
Avita Launch
At present, all the traditional independent brands want to complete an upward breakthrough at the time of electrification and intelligent transformation. The Great Wall has salons, Geely has polar krypton, and the well-off has questions. Now Changan, which is a little slower, has also joined the array and launched its high-end new energy brand Avita.
Unlike most new brands, Avita had one more halo, and the three-way cooperation between Changan, Huawei, and Ningde Times made Avita’s prospects broader. But reality was always skinny, and even if there were real materials, Avita’s problems gradually appeared in front of many consumers.
That includes the naming of Avita, the appearance of the first model, the Avita 11, and the theory of "emotional intelligence" that Avita’s chairperson and chief executive, Tan Benhong, has spent a lot of time describing. These issues, while the opinion of the benevolent and the wise, also reflect some of Avita’s shortcomings.
More importantly, compared with other traditional brands’ "two factories" cooperation model, Avita’s so-called "three giants cooperation" not only brings obvious advantages, but also brings a question that the market can’t help but associate, that is, whether there will be differences in interests that will hinder the development of the brand.
As a latecomer to the market, Avita itself does not have an advantage. If the dispute points and potential hidden dangers are not resolved earlier, it may be difficult to get a piece of the cake in this highly competitive track.
Avita’s past and present life
In fact, Avita is not Changan’s "newborn", its predecessor is "Changan NIO", which is a brand jointly established by Changan and NIO.
At the 2018 Qixi Festival, Changan partnered with NIO to officially establish Changan NIO, with Changan Automobile and NIO each holding 45% and the other 10% held by the executive team.
However, as NIO gradually gained a foothold in the domestic new energy market, and the highly competitive market made it difficult for it to spare energy to focus on other businesses. In 2020, Li Bin stepped down as the chairperson of Changan NIO, officially ending this stage.
Of course, NIO did not fully withdraw, but the shares fell to less than 5%. But as the leading party, Changan did not give up, but continued to extend the life of "Changan NIO" through capital increase, and officially changed its name to Avita Technology in May 2021.
Avita 11
It is worth mentioning that as early as 2015, Changan released the "518" new energy vehicle development strategy, planning to launch 34 new energy vehicle models in 10 years. Then in 2017, Changan also announced the "Shangri-La Plan", which is expected to completely stop selling fuel vehicles in 2025. But today, both plans can be said to have failed.
The market will not stop because of a certain company’s strategic problems. Seeing Geely’s Jikrypton, Dongfeng’s Lantu and other brands gradually rise in the market, Changan, which is seriously out of touch with the new energy market, has undoubtedly become the "that person" who is caught off guard and on pins and needles.
In order not to be "abandoned" by the market, Changan not only had to keep "Changan NIO", but also use external forces to catch up. Therefore, after NIO left, Changan "introduced" Huawei and Ningde Times, two heavyweight friends, through capital increases.
At present, the top five shareholders of Avita are Changan 39.02%, Ningde Times 23.99%, Chongqing Chengan 19.01%, Southern Assets 8.73%, Fujian Mindong 5.00%, and NIO retains a 1.13% shareholding ratio. It is worth mentioning that behind Chongqing Chengan are Chongqing State-owned Assets Supervision and Administration Commission and Liangjiang New Area.
Avita’s shareholding structure
Changan, Huawei, Ningde Times, state-owned assets… When these words appeared in the introduction of the same company, the imagination of the market and consumers was instantly opened. Since the official announcement of the cooperation in May last year, Avita has become the expectation of many people.
Unfortunately, in the blooming market environment, Changan overestimated the enthusiasm of consumers. Shortly after changing its name, Avita gradually "disappeared" from the track. Until recently, a press conference reminded people again that Changan also has a high-end brand of new energy vehicles.
From experience, the promotion of new brands during the release and official delivery window is crucial, and the recent Avita 11 overwhelming advertising is undoubtedly a good momentum.
Everything has its pros and cons. While Changan allows consumers to remember Avita, it has also ushered in some controversial issues.
Judging from a large number of netizens’ comments, Avita’s name has attracted much attention.
Avita is taken from the English Avatr, which means virtual avatar in the game or online world. The official gave the word a deeper meaning, that is, to create another self in the intelligent parallel world for each user. This car is also defined as "emotional intelligent electric car, understand your intelligent avatar".
Such an explanation sounds very cultural and representative, but at first glance it will make people feel that it is an overseas brand. Too Westernized and without Chinese characteristics, "I feel a little foreign and foreign" has become a voice.
At the same time, the English Avatr of Avita is similar to the English of the science fiction movie "Avatar", except that one letter is missing, which is easy to confuse. Not only that, the name Avita is also difficult to remember compared to other traditional car brands.
Among the many elements of a brand, the name is the core element of the brand and the basis for forming the brand concept. If a brand wants to expand its influence, it must first make consumers remember the brand name. Compared with the previous Xiaocangxailis, it was difficult to get consumers’ attention at first, but after its model was named "Ask the World", the development momentum improved significantly.
Avita is not easy to remember, nor does it have many characteristics. If the product is not particularly outstanding, it may be difficult to familiarize everyone with this brand.
In addition to the name, as the first model of Avita, the appearance of the Avita 11 to be delivered is also "difficult to say". When it comes to appearance design, Changan’s ability is not weak, and even has a high level. For example, its UNI series has won the love of many young people just because of its appearance.
But according to the current official promotional map, the Avita 11 is a coupe SUV with a slippery back. The front is too "simple", and there are no other elements except for the separate design of daytime running lights and headlights, but the light group is too narrow and long, looking a little hideous and awkward.
Avita 11 front
The side of the car is still normal, but the biggest difference in the back of the car is that its rear glass area is very small and it is sunken inward. This design may minimize the drag coefficient, but for the sake of the drag coefficient, it sacrifices the appearance that consumers value, and may affect the rear view. Is this really cost-effective?
The most controversial aspect of Avita, compared with the name and the appearance of the "sitting" model, is its theory of "emotional intelligence".
At the brand launch, compared to the product information introduction of Avita 11, Avita Chairperson and CEO Tan Benhong spent more time interpreting Avita’s brand definition, namely "emotional intelligent electric vehicle", and proposed "E.I. user request theory system".
Avita Launch
From Tan Benhong’s explanation of "emotional intelligence", Avita’s pursuit is to "add personal touch" to the car, just like a consumer’s confidant, so that consumers can feel the meaning of Avita emotionally, rather than just limited to a machine.
The competition of new energy automobile brands has already risen to the intelligent level. The new brand release does not involve the word intelligent, and it seems that it is embarrassing to introduce it to consumers. The continuous involution of the brand has enriched the intelligent interaction experience of automobiles, and the functions and forms have become more and more complex.
Avita’s invisible and intangible metaphysical concept is more like a deliberate gimmick to be different from AI artificial intelligence.
Anxiety over control under multiple interests
There is no eternal cooperation, only eternal interests. As a result of the cooperation of giants, Avita may be limited to the capital triangle.
For Huawei, which provides software systems and platforms to a number of automakers, the purpose of its layout is very obvious in the era of software-defined smart cars.
From the perspective of the industrial chain, Huawei will grasp the core of smart cars, grasp the traffic entrance of smart cars, and compete with car manufacturers for more has the voice over. Or through the cooperation of multiple manufacturers to accumulate production experience, and finally build their own cars.
Although Avita advertises as "the first emotional intelligent electric vehicle brand with Huawei’s HI full-stack smart car solution", based on the fact that Avita is one of Huawei’s many partners, there is no "halo" effect for consumers at all.
And also think about it, if Avita really enters the Huawei channel, then the Huawei exhibition hall with the M5 is now placed, can it still squeeze Avita 11?
Huawei store ask the world M5
Let’s talk about the "battery Mao" Ningde era, as a battery manufacturer, Ningde era in order to improve the vehicle company has the voice over, as well as the bargaining power in the market, in the past two years, gradually through financing means to invest in new energy vehicle companies, such as Nezha Automobile, Aichi Automobile, Byton Automobile and Geely Krypton and other brands.
In the same way, as more and more car companies cooperate with Ningde Times, the "halo" of Ningde Times is no longer a halo. The difference is that Ningde Times may have another purpose in entering Avita this time. Whether it is the Kirin battery previously released by Ningde Times or the highly integrated CTC technology to be launched in 2025, Avita may be one of the first brands to be put into use.
The use of new technologies and the improvement of vehicle competitiveness will lay the foundation for its foothold in the high-end market. This is also the reason why CATL will invest in Avita, which is more like a "test field" for power battery black technology.
As a "leader", Changan certainly knew that it was a big "hidden danger" to let its partners "master" the most important power battery in electric vehicles and the intelligence of its views, but it had to choose to compromise.
On the one hand, as a leading enterprise in the field of autonomous vehicle enterprises, Changan has been in a marginal position in the field of new energy. If it does not try its best to catch up in the short term, the gap will only widen until it is abandoned by the market. On the other hand, whether it is power batteries or intelligence, the research and development costs are extremely high, which is not something that traditional automobile companies can afford. Choosing cooperation is undoubtedly the best choice.
In this way, the three parties can be said to have "each mind". As a new brand, with the gradual development of Avita, once a certain part of the three-party cooperation changes, it may become a major disaster for Avita. This will not only make people think, after the embryonic stage, how much support will the three parties give Avita?
Nowadays, new energy vehicles are getting more and more crowded, and whether the track can accommodate Avita, a new player, the market will provide the answer.
At the moment of the epidemic, the fire of community group buying has begun to burn again.
Recently, it has been reported that Vipshop is recruiting a head of delegation in Zhuzhou, Hunan. Judging from the recruitment information disseminated, the first to recruit is the investment promotion staff (BD) – in addition to expanding the position and developing the head of delegation, the job content also includes assisting the head of operation and revenue, and the position treatment is calculated according to the basic salary of 4000 + performance + commission. BD is often the prelude to building the business and team, but on the major recruitment platforms, there is no official recruitment information for the time being, and this recruitment is more likely to be carried out quietly.
As an e-commerce platform that swipes TV screens all year round, takes clothing as its core category, and has a stronger "sale" mind, Vipshop and community group buying are connected in tandem, which at first glance is very inconsistent. But it is reasonable to analyze the business model. Vipshop has always wanted to cut from vertical categories to all categories, but the "lack of traffic" has always stuck its transformation lifeline. Even in 2017, Tencent and JD.com announced their investment in Vipshop, and Vipshop sales entered WeChat Jiugongge. The continuous supply of traffic from Tencent’s social products still failed to solve the anxiety of Shen Ya, the founder of Vipshop.
In the field of e-commerce, the division of online traffic has been basically stable, but offline traffic has not yet been fully penetrated, and there is still a chance to take a chance.
Community group buying is considered to be the hottest track in 2020, but this year, there have been subtle changes:
1. Compared with the "first day order and next day pickup" recognized by the industry in the previous two years, the model of community group buying seems to have returned to the essence of the original "group buying", a model of making a fortune from a private domain;
2. Regional and local groups have begun to thrive again, and even now it is a personal group – through tools such as Kuaituan, anyone can not be attached to a certain platform, become a leader, and enter the community e-commerce;
3. From high-frequency fresh food to daily general merchandise, consumers who have been cultivated are no strangers to group buying and even demand more.
The change of the competition landscape and the maturity of consumption habits have increased the "probability" of Vipshop’s community group buying. However, when Tongcheng Life, Food and Enjoy Club, and Shihui Group fell one after another, the orange heart selection and prosperous selection that brought capital into the game frequently contracted, and Duoduo Shopping and Meituan Preferred continued to lose money. The industry does not seem optimistic about Vipshop’s rash entry. In the second half of the increasingly complex industry, Vipshop up the ante may be a risky move, but it may not be a breakthrough.
"Group buying seniors"
Vipshop is not a traditional e-commerce platform. It first started by relying on "special sales" – it was more often called "flash sales" in the early e-commerce field. It is in the form of limited-time sales, regularly launching products of internationally renowned brands, at a discount of 1-50% from the original price for exclusive members to snap up for a limited time. This was a strong market demand a decade ago when there was a serious overcapacity in apparel: according to wind data, among the 87 listed companies in the textile and apparel industry, the cumulative inventory reached 73.20 billion yuan in mid-2012.
However, when the inventory dividend resources gradually dried up, the core competitiveness of the flash sale model was weakened. Vipshop’s competitor VANCL also launched flash sale, and the commission ratio was lower than that of Vipshop; Dangdang quickly launched "tail exchange", and the intention of challenging was obvious; not to mention JD.com and Tmall also launched their own special sales channels. For Vipshop, which started flash sale, the industry volume of flash sale is not as good as that of traditional e-commerce, and whether it is the supply chain or the self-produced traffic level, Vipshop cannot compete with the comprehensive e-commerce platform.
In such an industry context, there is neither stable goods nor closed-loop in-app traffic, and accurate consumer groups have become Vipshop’s final weight. Getting more external traffic and becoming the head of the vertical industry have become the key to Vipshop’s competition, and it has also become an opportunity for it to target group buying.
In 2012, at the height of the PK battle, Vipshop officially tested the "group buying" model. The essence of group buying is group shopping, which uses social stickiness to gather more consumers – that is, traffic, which is exactly what Vipshop needs. Vipshop set up the group buying channel "Vipshop Group" at that time, which made a distinction from the main category of clothing of flash sale, mainly engaged in daily necessities, including cosmetics, home improvement, accessories, snacks… However, by the third quarter of 2014, Vipshop began to shrink the group buying business. By the second quarter of 2015, the group buying revenue contribution had been reduced to 0.2% of the total quarterly revenue, compared to 5.5% in the same period last year.
Vipshop is now very rich in categories
In this regard, Yang Donghao, then the CFO of Vipshop, once explained that the unit price of the group buying business was only half of the company’s main business, but the company still had to pay for the delivery of each group buying order, and the profit margin of the group buying business was much lower than that of Vipshop’s main business. Considering the low unit price of the group buying business, there was also a certain gap between the repurchase rate and the sale, so the operation was adjusted – Vipshop’s first group buying test started with external traffic, and finally did not make money, and finally gave way to the company’s short-term revenue indicators.
In the fierce competitive environment at that time, it was difficult to say that this was a wrong move. But a few years later, Vipshop was still worried about traffic, and its motivation for entering the group buying market was still there. The change was that the giants who had entered the market in the past two years had already used their money to develop their consumption mentality and market education. When consumers began to pay for group buying, Vipshop’s sales crowd that had accumulated for several years became a valuable asset. It was so similar to the label attributes of the group buying crowd that it was not surprising that Vipshop, a veteran with the "group buying gene", chose to leave the market again at this time.
Fresh food e-commerce has long been deployed
Nowadays, when we talk about community group buying, it seems that "placing an order on the first day and picking up the goods the next day" has been taken as a definition. Duoduo Shopping, Meituan Preferred, Amoy Vegetables… have all strengthened the "fresh" label for it. And the "old three groups" of community group buying: Tongcheng Life, Prosperity Preferred, and Shihui Group, were first ordered in the WeChat group to pry the private domain, and then became a platform. In a track with a very diverse business model, community group buying, which was born out of "group buying", is essentially still in the category of social e-commerce.
In the past few years, Vipshop has focused its attention back on specials, but it has always been obsessed with social commerce.
Opening Xiaohongshu, it is easy to be confused by the message "Recruiting Vipshop community leaders and university leaders" – although both are called leaders, the functions of the leaders here are not similar to those in community group buying. One leader told "E-commerce Online" that after becoming a leader, you can "issue coupons" or "send links". "All Vipshop products can be sent, and consumers can get commissions when they place an order. In terms of commission ratio, shoes are 3%, clothes are 6-7%, and cosmetics are 1%. Take a coupon over 999 yuan minus 50 yuan as an example, customers can get 949 * commission ratio income." In addition, if a new leader is recruited, the old leader can get a maximum of 355 yuan recruitment income.
Unlike group buying, Vipshop launched the Mini Program and APP "Only Enjoy Customer" in 2015, which is the above-mentioned "secondary distribution + Mini Program" logic, which is actually more similar to Taobao customers. It does not need to "form a group", but distributes rebates. The same as the traditional group buying model is that they all rely on private domain groups. The head of the group has certain network resources and operational experience can also be reused.
At present, it is not clear how Vipshop carries out community group buying, but it actually has a lot of cards in hand.
The industry believes that Vipshop may adopt two models: 1. Community rebate model, not bound by the actual geographical location, through online sharing to users, successfully earn part of the commission; 2. Community head model, with the geographical location of the community as the coordinate, point-to-point offline laying, more similar to traditional community group buying, transferring the distribution and labor costs at the end to the head.
If the first model is adopted, the "distribution leaders" who only enjoy customers are ready-made resources, but because the offline geographical location of the leader and the members of his private domain group is not the same, the distribution cost of the goods is on the platform side, and the distribution location is high. If the second model is adopted, although it needs to re-expand and recruit the leader, it is more biased towards the "real-world friends economy". After the distribution is perfected, the sales situation will be more stable. Centralized order issuance, distribution costs are also lower than the former.
Weixiangke is actually a distribution app.
But no matter which model is adopted, Vipshop’s ultimate goal is to sell goods and precipitate traffic, requiring not only the head of the team, but also the cooperation of goods, logistics, and tools.
As early as 2017, Vipshop launched a fresh food project. In 2018, Vipshop launched a fresh community store "Pinjun Life" and set a goal of opening 10,000 stores in three years. At that time, Vipshop Fresh and Pinjun Life had been connected in the background, and consumers placed orders on Vipshop or Pinjun Life APP, which could be delivered to their door or picked up by the store. At the end of 2020, the investment company wholly owned by Vipshop invested in the parent company of "Vegetable Dongpo". Vegetable Dongpo focuses on fresh supply chain management and community group buying system technical services to help enterprises solve problems in the supply chain such as order, procurement, sorting, distribution, mall and operation background such as product selection, high-quality, marketing and other issues.
Judging from several cards, Vipshop is at least prepared, and it is more likely to choose the "Community Leader Mode".
Did the leaders buy it?
Tongcheng Life, Prosperity Optimization, and Shihui Group all started from the private domain, but in the end they all took the road of developing the platform. A contradiction that has been repeatedly mentioned is that the platform model is actually converting the private domain traffic of the head of the group into the public domain traffic of the platform. The pull between the head of the group and the platform always exists between the two.
A straightforward question is whether the new generation of group buyers, who are already familiar with group buying and have personal resources in their hands, still buy into the platform? Or, more pointedly, at a time when the supply of goods is so abundant, how much loyalty does the group leader have left for a single platform? "Anyway, it is a group. Instead of letting the platform charge me a commission, it is better for me to earn the money myself," said a group leader.
In the past 12 months, the other side of the community group buying head players have fallen one after another. Local and regional groups are becoming active again, and even individual groups are rising rapidly – a community group buying tool called "Kuaituan", Mini Program, is popular. It belongs to Pinduoduo and can help the head of the group to publish group buying, follow orders and asset details. According to relevant media reports, in June 2021, the GMV of Kuaituan was 2 billion yuan, and the internal expectations of Kuaituan were doubled to 4 billion yuan in November 2021. Kuaituan official claims that there are more than one million heads. At the end of February this year, Tencent also tested a group buying tool Mini Program "Goose Enjoy Group" on WeChat.
Fast Tuan Tuan mode, source: Cayman 4000
At this point, community group buying has begun to divide into two paths: the platform model and the head model.
The advantage of the head of the group model is that the growth is rapid, and the head of the group from all over the world can spontaneously open a group, which makes the cost of community group buying the original city opening and expansion point greatly reduced; but the head of the group model is not without disadvantages. Take the fast group as an example, it is mainly divided into the supply head, the big head and the small head. The supply head is often the brand owner and the distributor, and directly controls the product resources; the big head is the early purchasing agent and micro-business, and the network resources are rich; the big head can set the commission ratio and let the small head help sell – but in this process, the boundaries between the supply head, the big head and the small head are not clear, and the situation of the head of the group "rolling each other" is common.
Vipshop enters the market as a platform. At this time, when it gets involved in community group buying, it must first face the contradiction of "pulling between the platform and the head of the group".
The layout of the category is also a challenge: whether to put fresh food on the shelves? Fresh food is a high-frequency consumption, which has been verified by many platforms for excellent drainage effect, but its profit margin is limited, storage conditions are harsh and easy to wear and tear, which is different from the standard transportation of clothing and other products that Vipshop has always been good at. For Vipshop, the uncertainty of doing community group buying is still very high, which may be an important reason why the industry is not optimistic about it.
However, military risk tricks sometimes come out of the blue, especially in areas such as community group buying and social e-commerce. Running through the new model is still the expectation of the industry. Vipshop, which has been silent for a long time, wants to return to the center of the stage, and everything can only be clearer when its business surfaces.
Original title: "Another e-commerce company backed by Tencent, entering the community group buying"
1905 movie network news Explosion! The action crime movie released the theme MV "Breaking the Silence" today. The song was composed by arranger Chen Xueran, and the famous musicians Lin Qiao and Liu Enxun wrote lyrics, starring Yang Zi, Ren Xianqi, and Ouyang Jing. Under the hot-blooded and powerful melody, the three stars made a cool debut in the dark, singing high-energy confrontations between good and evil, good and evil in the interlacing of light and shadow. The film is directed by Renee Haring, starring Zhang Jiahui, Yang Zi, and Ren Xianqi. It will be released nationwide on August 2.
Yang Ziren Xianqi opened his throat coldly, Ouyang Jing reproduced high-energy rap
In the newly exposed "Breaking the Silence" MV, Ren Xianqi appears in a dark image. He led a gang of gangsters, wearing a mask, broke into the forensic center, launched a bloody looting, and threatened the lives of Zhang Jiahui and Yang Zi with violence. Yang Zi made a stunning appearance in a black leather jacket, and she was full of super A beating girls. "It is absurd and dazzling under the mask, and then one step forward to penetrate the fog and doom." In the cold song, she was fearless in the face of masked villains, and launched a Jedi counterattack in a dangerous situation. It is worth mentioning that Yang Zi had previously made a "notice" on Weibo, saying that he wanted to "break into the rap world". Now in "Breaking the Silence", she has fulfilled her long-cherished wish. She is a rapper, and she is full of cool style.
40 seconds of earth-shattering counterattack, closed space fierce fighting burns up the summer big screen
As one of the commercial films that attracted much attention in the summer, "Silent Witness" attracted the attention of many audiences with its intense rhythm and the real confrontation between fists and meat. Some viewers were deeply impressed by the oppression created by the film. In the morgue, the dissection room, and the laboratory, every inadvertent tool could become the key to the reversal. No one could predict what would happen in the next second, and the tension continued until the end of the viewing.
The classic escape setting, with the blessing of the action crime shell, highlights the sense of tension and fighting. Zhang Jiahui Yang Zi is the most national wall-breaking combination of Xianqi’s three most popular, but also breaks the dullness of the film and brings a new spark. And Renee Haring’s guidance has undoubtedly added a lot of chips to the movie’s viewability. As one of the most successful action crime film directors in Hollywood, he has contributed such classic masterpieces, which has made many fans look forward to his collision with Hong Kong action crime films.
The movie "Silent Witness" tells the story of Chen Jiahao (Zhang Jiahui) and Qiao Lin (Yang Zi), two forensic doctors, in order to protect the evidence and uncover the truth, and the gangster leader SANTA (Ren Xianqi) and his gang, in the forensic center. The film is produced by Wanda Film Media Co., Ltd. and Media Asia Film Production Co., Ltd. and will be released nationwide on August 2
1905 movie network news The 26-year-old actor was selected at the age of 11 to play Zhou Xiaodi, the son of Zhou Xingchi in the movie. Then she signed an 8-year contract with Zhou Xingchi’s agency, Xinghui, and Xu Jiao chose to study abroad. After the agency contract ended, she did not sign a contract. In the blink of an eye, Xu Jiao was already 26 years old. Recently, she announced her return to Xinghui and returned to the arms of her old employer.
On the 19th, Zhou Xingchi’s agent Chen Zhenyu posted a photo of Xu Jiao and wrote "Xinghai is sailing, shining brightly. Welcome back to the big family of Xinghui." In the photo, Zhou Xingchi holds Qizai’s doll in hand and appears in the same frame as Xu Jiao. Xu Jiao forwarded: "In a flash of a finger, I’m back!" Announcing the re-signing of the contract with Zhou Xingchi’s company, and she also posted a meeting gift.
Zhou Xingchi also specially posted on the social platform for this: "Little brother has never flinched after all the storms in his life, but today he was scared and shrank. Zhou Xiaodi, the naughty boy of Changjiang No. 7, actually turned into a woman."
The continuation of the relationship between the two also surprised many fans, saying: "Welcome back after learning" "I am so relieved, inexplicably moved" "Looking forward to the new works of the two!"
Recently, the shared power bank has been named "assassin" and rushed into the hot search. It used to charge 50 cents per hour, but now it charges 4 yuan or even 10 yuan per hour. The shared power bank that can be seen everywhere in life has become the focus of public opinion due to the price increase. Many netizens complain that "this is to encourage everyone to buy their own power bank".
A few years ago, under the name of "sharing economy", shared power banks were favored by capital. In just 10 days, the amount of financing reached 300 million yuan, and more than 20 institutions entered the market. At that time, smartphones were fully functional, power consumption was getting faster and faster, and charging had become a high-frequency demand. With the trend of "sharing economy", shared power banks quickly entered the market. According to public data, as early as 2020, the number of users of shared power banks was close to 300 million.
At present, the shared power bank market is showing a concentration of leading companies. In 2021, Monster Charging will go public, Street Power Search will merge, and Xiaodian will also sprint to IPO, forming a pattern of "three power and one beast". However, under the epidemic, the shared power bank companies that focus on offline scenes are actually under certain pressure. The competition at the channel end is increasingly fierce, and the battle for points is intensifying.
According to a third-party report, based on the operating income of shared power banks to calculate the market size, it is expected that the average annual compound growth rate will reach 20.8% in the next five years. In the case of better prospects, prices have risen, but losses have increased. Services have been complained by users, and shared power bank companies still cannot find business growth. The current situation is very embarrassing.
Charge up to 10 yuan for 1 hour
"I am a big user of electricity," a shared power bank user from Beijing told China News Weekly. Due to the frequent need to participate in business activities, he has become accustomed to borrowing shared power banks when his mobile phone is out of power, but recently the price after being used has "stung": "It takes less than half an hour to charge 4 yuan."
In addition to questioning the recent increase in the price of shared power banks, the above users also found more details. When he checked past usage orders, he found that a shared power bank using small electricity once took 2 hours and 5 minutes and charged 12 yuan. However, the charging standard is 4 yuan per hour, and it will be returned free within 3 minutes. Less than 1 hour is calculated as 1 hour.
"This means that I charged 4 yuan more for an extra 5 minutes, is that reasonable?" the user questioned.
According to public research, among the users of shared power banks, business people, young women, car users, game users and video users use shared power banks more frequently. These people often become a loyal paying client base because of the long use of mobile phones, the inconvenience of carrying their own power banks and the low price sensitivity. However, recently these users with low price sensitivity also feel that they can’t afford to share power banks.
Previously, according to media reports, in many cities such as Shanghai, Hangzhou and Nanjing, the price of shared power banks has risen to about 4 yuan per hour, and some popular scenic spots have reached as high as 7 or 8 yuan per hour. Reporters visited and found that in major business districts in Beijing, the charging standards for shared power banks vary. Shopping malls, bustling tourist attractions and streets in the core business district often charge more, generally 4 yuan to 6 yuan per hour. At individual points, the price is higher, reaching 10 yuan per hour, such as in some scenic spots and high-end sales offices.
In fact, different shared power banks may have different prices and charging standards in the same place. Looking at the Mini Programs of various power bank manufacturers, taking the area near a core business district in Beijing as an example, most monster charging charges 2 yuan every half hour, and it is free to return within 3 minutes. Less than half an hour is calculated as half an hour; most small electricity charges 1.5 yuan or 2 yuan every half hour, and it is free to return within 3 minutes. But the difference is that in some places, less than 30 minutes is calculated as 30 minutes, and in some places, less than 1 hour is calculated as 1 hour, and the difference between these two places is often only a few hundred meters.
A staff member of the shared power bank revealed to China News Weekly that there has been no uniform price for the shared power bank, and the price of each point is different, because there are direct sales points and agent points in the middle, and different people and merchants negotiate the price, and the final price will be different. "Many times, the company’s control over the price is not so strong, and the room for human manipulation is relatively large," the staff member stressed.
Shi Songpo, vice-president of Rock Capital, pointed out that "in the early days, the price of power banks was mostly charged 1 yuan per hour, but now it is mostly concentrated at 3 to 4 yuan per hour. This kind of price increase is not an isolated case in the sharing economy industry, and the price of shared bicycles is also rising. At present, there is no unified pricing rule in the industry, especially in the case of the increasing proportion of the agency model, the price control of power bank manufacturers has actually become weaker. The phenomenon of random pricing by agents and point merchants is relatively common, and there is often chaos of different prices for the same brand on the same floor."
Why become an "assassin"?
Around 2017, it was in the period of perfect development of smart phone functions and the prevalence of various large-screen applications. At that time, people used mobile phones for an average of 1.86 hours a day, but the power problem of mobile phones has not been solved. Shared power banks have become a trend, and players from all walks of life have poured into the industry, occupying major shopping malls, stations and other traffic-intensive places. Capital has also entered the market, and the amount of financing has reached 300 million in just 10 days.
Within a year, the leading companies announced profits one after another: Caller first announced a break-even, and then Street Power and Small Power announced profits respectively. The financial data of Monster Charging showed that the net profit in 2019 and 2020 reached 166 million and 75.40 million yuan, respectively. In 2021, Monster Charging was listed in the United States, demonstrating the business model of sharing power banks. In 2021, the industry concentration was further enhanced, and Small Power Technology submitted a prospectus to seek listing; Street Power and Soo Power merged into Bamboo Mang Technology, forming a pattern of three "small bamboo beasts" competing.
According to a public report, in the first half of 2022, the number of devices, transaction volume, and order volume in the shared power bank industry increased compared with 2021, with CR4 (the top 4 share concentration in the industry) exceeding 90%. In fact, the price of shared power banks has increased several times in the past few years. In the second half of 2019, the price of shared power banks increased to 2 yuan per hour. In the second half of 2020, the average charging standard of major platforms increased to 3 yuan, and this year it reached 4 yuan per hour.
Shi Songpo said that in the sharing economy, the price increase of shared power banks is still relatively fast, and the primary factor for collective price increases is that the industry reshuffle period of low-price drainage has passed, and the tail players have been cleared and entered the oligopoly stage. These companies originally pursued market share, but now turn to profit.
"In fact, the price of the shared power bank is not expensive, such as taking the bus and subway, it is normal to spend a few dollars for five minutes, but the shared power bank has caused so much controversy, or there is a problem with the service." Zhang Yi, CEO of iiMedia Consulting, stressed that if the quality can be improved, it does not matter if the price is a little more expensive.
In the media report, a user rented a shared power bank from a hospital in Kunming, Yunnan, but when he returned it, he found that the warehouse was full and could not be returned, and there was no return point nearby. The user didn’t know what to do for a while. In addition, there are two models of shared power banks displayed in the Mini Program. These two models do not support mutual return. The user asked the customer service about this situation, and the customer service asked to return it by mail and asked the user to bear the cost. The user expressed dissatisfaction, and the company that owns the power search did not give a solution.
Previously, the regulatory authorities conducted a survey on the pain points of shared power bank services, and the survey showed that billing was not stopped after return, renting was easy to return, difficult to return, and the price logo was not significant, and the charges were unreasonable. On the Black Cat complaint platform, there were as many as 70,000 complaints about incoming calls, 25,000 complaints about small electricity, and 15,000 complaints about monster charging, including malicious deductions, failure to return, and false propaganda.
A picture circulating on the Internet shows that a user has purchased more than 40 shared power banks in the past two years. Generally, shared power banks have a "buy-out" mechanism, which stipulates that if they are not returned for a long time (about 7 days) after charging, the full deposit of 99 yuan will be deducted. Many users who borrowed the power bank and forgot to return it often "lost" 99 yuan to take the shared power bank home.
"Recently, shared power banks have been controversial, and the core problem is that the price has risen to a certain extent, but the product service and quality have generally shown a downward trend, and the price and service are far from consumers’ expectations." Zhang Yi told China News Weekly that the most widely criticized power bank is the slow charging speed, so it is not high in terms of consumer satisfaction.
The dilemma of a single profit model
In the past two years, affected by the epidemic, the business of sharing power banks is not easy to do.
According to the financial report data, Monster Charging’s revenue reached 1.427 billion yuan in the first half of this year, and 1.819 billion yuan in the same period last year, a significant decline year-on-year. In fact, Monster Charging has experienced a year-on-year decline in revenue for three consecutive quarters. In the fourth quarter of 2021, Quarter 1 of 2022 and the second quarter of 2022, revenue declined by 9.7%, 13% and 29% respectively.
In terms of profit, in the first half of the year, the monster charging loss reached 280 million yuan, while in the monster charging profit in 2019 and 2020, the net profit added up to 242 million yuan. At present, the monster charging has lost money for four consecutive quarters, and the loss is expanding.
According to the financial report, the entrance fee and commission paid by Monster Charging to merchants have increased year by year. In 2019, this expenditure accounted for 48.2% of the revenue of the power bank, and in 2021 this data reached 61.1%. Shi Songpo believes that the reason for raising prices and pursuing profits is not only because of the increase in market concentration and oligopoly, but also because of the single profit model of shared power banks, serious losses and fierce competition.
"We can see that companies such as Monster Charging are paying more and more commissions to third parties. This is because of the compromises that manufacturers have to make during the winter under the pandemic. Under the situation that the industry’s profits are further under pressure, high-quality points are the focus of the efforts of shared power bank companies. The intensification of competition for high-quality points has led to the increase in the cost of distribution venues, and both the entrance fee and the commission are increasing, further boosting the price of power banks."
The above-mentioned sharing power bank staff pointed out that the business of sharing power banks is "cannibalism", and the increase in the frequency of renting power banks will increase the income, so the point is very important. The demand for renting in crowded places is relatively large, so the price of these places will be higher. If it is a direct operation, it is very expensive to raise a very large ground team. Therefore, this year, companies such as Monster Charging have turned to agency operations. In this case, they mainly rely on renting machines to make money, but this has led to the result that the pricing power is controlled by the agent.
Zhang Yi said, "In recent years, shared power bank companies have encountered great pressure to lose money, mainly due to the competition for channels. Everyone is overdrawing prices and profits, and stimulating channels through third-party commissions, entering a vicious circle."
According to public data, it is expected that by 2025, the market size of shared power banks will reach 27.80 billion yuan, and users will break through 700 million. Zhang Yi believes that the current mobile end point intelligence is getting higher and higher, the demand for electricity consumption is also increasing, and the battery life problem has not been fundamentally solved, so there is still room for the future development of shared power banks. He also stressed that only by improving products and services can we win the favor of consumers.
At present, Zhumang Technology is developing new businesses such as shared charging stations for motorcycles and smart retail containers. Monster Charging has also relied on millions of power banks to incubate the Baijiu brand through private domain traffic. Xiaodian also revealed in its prospectus that it wants to enter the short video field.
"Shared power banks have actually become large-scale, and the popularity of first- and second-tier cities is already very high. However, under the cold winter, the problem of profitability is prominent, and even if it expands, it will not increase profits." Shi Songpo said that now companies are looking for different profit models, trying to bring new increments, but whether it can really solve the single profit model still needs time to verify.
