标签归档：西安桑拿网

The golden segment of the TV series ＂Wind Chaser＂ ranks first： Confucianism is rising, Wanda is speeding up

Author | reed notes

Chaoyang, the first transparent blue screen window

Unbearable to look back, go to the foreign market

So…

A low and tactful pingtan sounded in his ears, and the focus of his eyes followed the protagonist. Before he woke up, he got up first, pressed his messy hair in the mirror, grabbed the washbasin and ran downstairs to wash up, carefully avoiding the landlord Aunt Zhou who "offended" yesterday because of stock trading. Rushing back to the room to put on socks, he found a hole, stuffed it in, bent down and took out his old leather shoes to polish, put on a gray scarf with a fluffing ball, and opened the door. Aunt Zhou stood outside the door…

This is a less than 2-minute scene in the first episode of "Wind Chaser", where the protagonist Wei Ruolai is preparing for an interview at the central bank. Director Yao Xiaofeng spent three days shooting more than 20 shots, and quickly outlined the protagonist’s character at the beginning, setting the tone for the little person’s growth in the times.

It is such rich details and skillful control of the camera that make this financial-cut drama of the Republic of China appear in the circle with "texture" on the first day of broadcast. The true and delicate tone of the screen, the comparison of the fireworks on Qibao Street with the setting of the "Shili Yangchang" in Greater Shanghai, and the ingenious editing of the intersection of the exchange and the fierce gunfight between the streets have become the topic of hot discussion among netizens.

The integration of "movie + TV series" and the strong word-of-mouth trend have helped "Wind Chaser" become the most popular drama in iQIYI’s premiere this year and the fastest to break 8000. At present, the popularity has broken 9,000, and the volume has broken 100 million in 4 days. The audience ratings broadcast on the central eight are also rising. Data show that "Wind Chaser" went LIVE the next day and became the first audience rating in prime time, and achieved a peak of 2 yesterday.

The creators revealed in interviews that the creation of "The Wind Chaser" took six years and the process was extremely difficult. The entry of Chen Zhixi and Ruyi Film, and the addition of the creators led by Wang Yibo, became the key to the turnaround of this drama.

It is worth noting that two companies, Ruyi Film and Wanda Film and Television, have appeared among the co-producers of "The Wind Chaser".

In January this year, Chen Zhixi became the chairperson and president of Wanda Film. At that time, Entertainment Das Kapital found that the new Wanda, which was blessed by Confucianism, had the stability of upstream production from the layout of the four films in the Spring Festival. In the past two months, Confucianism has launched two major dramas "Prosecutor and Youth" and "Confession in the Night", which also indicates that Confucianism’s strong content genes and rich industry resources will empower and speed up Wanda’s TV drama business.

In the future, the new combination of Ruyi + Wanda will continue to enhance the quality of Chinese dramas, create high-quality dramas, and maintain a high yield as usual, becoming a leader in the dual channel of film and drama.

How is the textured "Wind Chaser" made?

When "Wind Chaser" was still called "The Long Wind Breaks the Waves," a video of "director Yao Xiaofeng choking up before speaking" was posted online. It was the scene of the media watching the film in advance. Behind this emotion is the difficult and tortuous creative process of the show for six years.

In 2018, Yao Xiaofeng saw the script of "Wind Chaser", and the unique perspective of "Finance + the Republic of China" aroused his creative desire. After that, the creators found actors and teams, and by the end of 2019, they had all the preparations ready to start, but they had no choice but to encounter the epidemic, and the project had to be put on hold. "The middle has always been thinking about it, and I want to have the opportunity to take it out," but it will not usher in a new "turnaround" until 2022.

To calm down his good mood, Yao Xiaofeng thanked the three women on the stage: Zhang Shuwei, the chief producer who has been accompanying the growth of the project, Dai Ying, the senior vice president of iQIYI, who gave the series the opportunity to meet the audience, and Chen Zhixi, who "gave the greatest support when he was in trouble and confused."

The "turnaround" and Chen Zhixi’s "support" mentioned by Yao Xiaofeng not only refer to the investment of Confucianism and Italy to become a joint producer, but more importantly, Chen Zhixi, who is the director system and joint producer, helps the main creative team.

In the second half of 2022, just after Wang Yibo finished filming "Passionate," producer Chen Zhixi mentioned in an interview that "because of Wang Yibo, I bravely shot this theme. And Yibo’s characterization is very successful, and it is very different from his daily life." She gave the young actor high praise and recommended it to producer Zhang Shuwei and director Yao Xiaofeng.

So the main creator met with Wang Yibo’s team and chatted from noon to dark. Yao Xiaofeng was very satisfied with Wang Yibo’s modesty, sincerity, but dedication to good. Wang Yibo was also interested in the character itself, and the two parties successfully determined the cooperation intention.

Wang Yang, who plays Shen Tunan, has been a good friend of Chen Zhixi for many years. During the preparation, Zhang Shuwei and the director always believed that they should choose an actor who was not too different in age from Wang Yibo and could produce a chemical reaction to the play, so they hoped to finalize the cooperation with Wang Yang early in the morning. Yesterday, Shen Tunan’s wife Su Cishu appeared, and Chen Zhixi also sent a Weibo to thank his actor for his friendship and help.

Yao Xiaofeng said that after the cast was formed, the preparation was twice as fast as usual, and it was soon decided to start filming. From January to May 2023, the drama was filmed in Shanghai, and then it was post-editing and waiting to be broadcast. Until a few days before going LIVE, the original title of "Long Wind Breaking the Waves" was changed to "Wind Chaser", and finally broke the iQIYI premiere record this year with 6614 on March 21, #wind chasers, texture #on the hot search.

Entertainment Capital found that not only the star Wang Yibo, but also the behind-the-scenes creators of "The Wind Chaser" mostly used film crews.

The director Yao Xiaofeng is from the photography department of Nortel. Before filming TV series, he was a photographer for famous directors such as Huang Jianxin and Li Shaohong, and he was very skilled in the scheduling of the camera. The opening scene is a long shot that follows Wei Ruolai’s back, and the seemingly idle close-ups and regular dialogues quickly show Wei Ruolai’s relationship with the people around him. Coupled with a new series of pingtan with regional characteristics, the group portraits stand up, and the smoke and reality naturally arise.

Editing director Cao Weijie’s collaboration with Jiang Wen lasted from "The Sun Also Rises" to "Evil Does Not Suppress Right", and was nominated for Best Editing at the Academy Awards for "Let the Bullets Fly". Art director Wu Jiakui’s previous masterpieces were blockbusters such as "1921" and "Qian Xuesen", which was also his first time participating in TV series production. Styling director Ma Defan is a costumer for films such as "Love in Hawthorn Trees" and "White Deer Plain".

The fusion of "film + TV series" has laid the foundation for the texture of "Wind Chaser", and also highlights the advantages of Ruyi Film in making TV series.

During the shooting period, Yao Xiaofeng pursued details extremely, strived for authenticity, and provided more protection for "texture" creation.

For example, the scene before Wei Ruolai went to the central bank for an interview that left a deep impression on the audience at the beginning, in fact, there were only a few words in the script, "Wei Ruolai hurriedly put on his clothes in the morning to rush to the exam". Yao Xiaofeng temporarily added a lot of details for Wei Ruolai, straightening his hair by hand in front of the mirror, taking the washbasin downstairs to brush his teeth, and tearing up the calendar before going out… Including later asking Aunt Zhou to put on a coat for Wei Ruolai, the director insisted on changing it to an obviously inappropriate one, plus a scarf with hairballs and broken socks. The image of Wei Ruolai "coming from the countryside to a big city to work hard" was quickly three-dimensional.

A few days before the start of filming, Yao Xiaofeng was still under pressure to demolish the original scenes of Qibao Street and Wei Ruolai’s room, making these two scenes more old and crowded, highlighting the gap between Wei Ruolai’s lower-level environment and the "Shili Yangchang" in Greater Shanghai.

In the end, a scene of less than 2 minutes was filmed for three days, and the original one-week shooting of the Qibao Street opening scene was delayed into two weeks. Although the lengthened cycle brought a lot of pressure to the production team, this director’s dedication to details was able to unite the crew and make the whole team work together to ensure the high-quality completion of "Wind Chaser".

Financial incision, "flow" bonus, "Wind Chaser" blows new wind for national drama

From focusing on family disputes, espionage, to fantasy and love that have emerged in recent years, the complex genre of the Republic of China drama track has undergone several turns, and finance has always been a rare angle. "The Wind Chaser" sets the story in Shanghai in 1930, selects the financial system reform of the Republic of China as the background, and opens a new incision in the great drama of the Republic of China era.

At the beginning, Wei Ruolai is checking the accounts for the gang boss, and in the conversation, he explains his background of low birth and no way to apply for a job, which also lays the groundwork for the later encounter with the heroine Shen and the truth and relief. Then the scene quickly shifts from Qibao Street to bourse, Wei Ruolai and Aunt Zhou first taste the stock market failure, watching the stock price on the wooden board fall sharply from the high point, leaving a "hook" for the successful job search after guessing Shen Tunan’s acquisition intentions.

The true scenes, interlocking narratives, and the unique plot extended by the financial incision have allowed this Republic of China drama, which is based on the financial events of the Republic of China and the growth history of small characters, to quickly differentiate itself among similar dramas.

"Achieving a breakthrough in the original genre" has always been the principle of Chen Zhixi’s production of films and TV series. She once said at the screening site that she thought the work was worth developing after watching the first three episodes in one go.

But at the same time, she also found that the threshold for acceptance of the original script is relatively high, "which means that not everyone can enjoy this kind of TV series." Therefore, how to combine with the present nature so that the audience can find resonance in the plot has become the improvement direction of the second creation of "Wind Chaser".

And the opportunity and impulse of "second creation", Yao Xiaofeng found from the star Wang Yibo. He once mentioned in an interview that "Wei Ruolai is a clean and young, very’tenacious’ hot-blooded young man", these characteristics are very consistent with Wang Yibo’s original temperament.

He had previously learned that Wang Yibo made his way out of Henan step by step with his talent and drive. This experience allowed Yao Xiaofeng to find the entrance to "present nature": to shape Wei Ruolai into an ordinary young man in the torrent of the times, he will also be confused and wandering at the intersection of national and personal destiny, but eventually he will firmly believe and make a choice.

At the same time, the "workplace" element is strengthened in the central bank line part, creating a complete growth line for Wei Ruolai to upgrade from "workplace Xiaobai" to professional financier, so that the audience can see similar experiences and feelings in the character.

Yao Xiaofeng also allowed the actors to bring in a more modern way of thinking, allowing them to give real reactions and guiding Wang Yibo to show different emotional levels step by step during the shooting.

Before "The Wind Chaser", Wang Yibo used Mr. Ye in "Nameless" to confirm his compatibility with the dramas and revolutionaries of the Republic of China, and the enthusiasm and tenacity in "Warm" coincided with the youth and momentum of Wei Ruolai in the early days. It is conceivable that Chen Zhixi has considered his compatibility with the character when setting up the game.

Not only "The Wind Chaser", Chen Zhixi and Ruyi have always had mature experience in combining streaming actors with high-quality content.

In 2015’s "No War in Peiping", Liu Ye at that time was also a "traffic" student, "strong alliance" with a group of old actors around him to create a classic spy war drama.

"Send You a Little Red Flower" is Jackson Yee’s second film. He plays a cancer patient who has just been diagnosed with self-abandonment and high-pressure emotions under long-term family care. The scene of confrontation with his parents has also become one of the most out-of-the-loop clips in the film.

The combination of "Bo Yibo" in the "Enthusiasm" controlled by Confucianism and Italy highlights the chemical reaction of the master-apprentice combination. At that time, many people said that Chen Shuo was tailor-made for Wang Yibo: he had an ordinary background, loved street dance, was young and passionate, and had an unyielding energy.

From these examples, it is not difficult to see how Confucianism makes good use of streaming actors: one is to combine the actor’s experience to find roles that are highly compatible with the actor, build on their strengths and avoid their weaknesses, and find the comfort zone where the content overlaps with the actor. The second is to use a "hand-holding" approach to allow young actors to gradually grow in a mature crew, and to create a character combination that allows mature actors with rich experience to have a chemical reaction with them.

"Confessions in the Dark Night", which has just been officially announced by Confucianism and Italy, also uses Pan Yueming, who is known for criminal investigation dramas, to pair with the young top-class Wang Hedi. From the plot introduction, Wang Hedi’s role as Ran Fangxu is a character similar to "White Moonlight", which involves the persistence of the master and his daughter to investigate the truth. "With the rule of hand-holding", the law of character adaptation and double combination appears again.

On the other hand, this kind of long-term in-depth co-creation with mature teams and the addition of high-quality content to young actors will subtly improve their acting skills and empower young actors for their future growth and commercial value. Take "Confessions of the Night" as an example, this can be seen as the starting point for Wang Hedi’s transformation to a new genre by virtue of ancient puppets. The integration of "film + TV series" also allows young actors to have more learning space.

In recent years, the first generation of traffic has ebbed, and high-quality dramas have appeared frequently. The stereotype that "using traffic is a bad drama" is gradually fading, and the industry’s views on the new generation of young actors are also gradually reforming: it is impossible to deny the addition of actors’ own popularity to the drama. More importantly, think about the characteristics of actors and the adaptation of the content and characters of the drama, and find a way to win-win.

Returning to "Wind Chaser", whether it is a unique financial incision or the maximization of the cast combination, this high-quality drama that focuses on the growth of young talents in the era and reflects the context of economic development in a specific era has blown a "new wind" on the drama track of the Republic of China, and also provided a new sample for the innovative breakthroughs of similar dramas.

Confucianism and Italy ride the wind, Wanda accelerator

At the beginning of this year, Chen Zhixi became the chairperson and president of Wanda Film. At the same time, Entertainment Capital also noticed that two companies, Ruyi Film and Wanda Film and Television, had appeared among the co-producers of "Wind Chaser".

If the super layout of the four films of Confucianism and Italy + Wanda during the Spring Festival is the New Year meeting gift that Chen Zhixi brought to Wanda Film, then the go LIVE of "Wind Chaser" and the consecutive launch of the two major dramas are the "accelerators" that she helped Wanda TV series become the industry leader.

Wanda Film and Television officially entered the drama industry in 2016, and the production pace and quality were not stable. In contrast, Ruyi Film’s strength in the drama field has been steadily improving.

In January this year, Chen Zhixi’s director-produced "Prosecutor and Juvenile" was launched. The drama was directed by Teng Huatao and starred Zhang Xiaofei and Chen He. From the plot synopsis, this is a realistic work involving juvenile delinquency, family education and the legal system. This year’s Spring Festival file "Article 20" has a long-term word-of-mouth and a reverse decline in the box office, which proves that this kind of theme is in line with the current audience’s preferences.

Also directed by Chen Zhixi, "Confessions of the Night" was launched in early March. The drama was directed by Wang Zhi and starred Pan Yueming, who was extremely suitable for the theme of criminal investigation. The combination of his master and apprentice with Wang Hedi made the audience look forward to it. The configuration of "middle-aged powerful actor + young top class" also escorted the quality of the drama and the popularity of go LIVE in advance.

In the current TV drama to be broadcast, "My Altay", directed by Chen Zhixi, has just been shortlisted for the main competition unit of the 2024 Cannes TV Festival. The drama is directed by Teng Congcong, starring Ma Yili, Zhou Yiran, and Yu Shi. Once again, Ruyi has shown a strong ability to organize and control the content.

In addition, in the latest TV drama filing, the ancient costume drama "Avenue Chaotian" has been filed by Confucianism, which is adapted from the novel of the same name of the cat. The "2023IP Weathervane" report shows that male-frequency IP is a new trend in future film and television dramas. "Avenue Chaotian" is also one of the few new IPs of the cat after the success of film and television such as "Celebration of More Years" and "General Night".

Previously in the field of drama, Wanda Film and Television has not been able to enter the head sequence before, and from the beginning of "Wind Chaser", whether it is the main creator or the big IP blessing, Ruyi + Wanda’s new drama configuration has been significantly upgraded, entering the S, S + level, but also for Wanda Film and Television’s TV drama business up the ante new engine.

As previously analyzed by Entertainment Capital, after Chen Zhixi entered Wanda Film, his stable production ability and Chen Zhixi’s professionalism in content control will allow Wanda Film to return to the content-led industry logic. Chen Zhixi is also one of the few producers in the industry that spans the two fields of film and TV series, and is expected to inspire new possibilities for the linkage of drama and film in the integration of Wanda Film’s entire industry chain.

In the future, the new combination of Ruyi + Wanda will enhance the quality of domestic dramas with film thinking and integration team, conform to the trend of "boutique" of dramas, contribute to the domestic drama film and television industry, and also empower the long-term development and more vigorous vitality of the brand.

Ronghui Jinke Si Mingcheng： How to make the bank risk control system ＂light＂ and speed up the road to change

The independent development of its own brand credit business has become an unavoidable "compulsory course" for licensed Financial Institution Groups.

Behind the digital transformation of finance, there are two "invisible forces" driving – momentum and pressure.

The driving force is mainly reflected in the fact that some licensed Financial Institution Groups that started first have enjoyed the value benefits brought by digital transformation. The pressure is mainly reflected in the intensive implementation of domestic financial regulatory policies in the past two years, which have put forward higher compliance requirements for the risk control ability, operation ability, system construction ability and data governance ability of licensed Financial Institution Groups, and promoted the "Matthew effect" of the industry.

"Ronghui Jinke’s mission is to help the licensed Financial Institution Group build an independent and controllable Internet credit risk control system." Si Mingcheng, general manager of Ronghui Jinke Platform Product Division and CRO of Personal Credit Business Division, told Yiou that this goal has never changed in the past five years. Now Ronghui Jinke has successfully helped many banks, gold and other top licensed Financial Institution Groups to complete the construction and iteration of risk management systems. The company’s reputation and customer reputation have always remained at the forefront of the industry.

Si Mingcheng graduated from Cass Business School in London and obtained a master’s degree in actuarial science. Previously, he worked in Baidu Finance and Zhongrong Life Insurance, and has rich practical experience in the construction of Internet financial risk management system and risk control system platform development. In our conversation with him, we found that in today’s diverse financial risk control needs and homogeneous solutions, the risk control system platform products he led the team to carefully build, the technical innovation and service concepts behind them are of great reference.

Hard core product innovation, deeply empower customer business value

"Based on past experience, we hope to help the Licensed Financial Institutions Group fully grasp the direction and requirements of digital transformation under the new supervision."

Si Mingcheng mentioned that Ronghui Jinke started the development of risk control system platform products when it launched the auxiliary operation business at the beginning of its establishment.

So far, Ronghui Jinke risk control system platform has formed a more comprehensive product matrix, including credit index management platform, asset quality monitoring platform, model monitoring management platform, data management platform, etc., deeply empowering the licensed Financial Institution Group to conduct multi-dimensional management of strategic models, information data, business monitoring, implementation processes, operational risks, etc. in all aspects of credit business, and comprehensively strengthen the management of self-operated business refinement and automation.

According to Si Mingcheng, the credit index management platform includes the whole process solution of PBC report analysis, core variable derivation, and variable management, which can help partners quickly derive six modules, ten categories, and tens of thousands of variables with business meaning. It has the characteristics of high differentiation, clear logic, and full utilization of information; at the same time, it also supports flexible configuration and management of variables, and the integrated processing variables of flow and batch fully ensure that the derived variables play an efficient value in risk control strategies and model applications.

(Some functional modules of the credit index management platform)

At the same time, in order to effectively deal with the unpredictable risks in the rapid development of business, the asset quality monitoring platform and the model monitoring management platform are respectively for the licensed Financial Institution Group in the form of consulting services + platform landing. The former helps partners to achieve real-time monitoring and early warning of the whole process of asset quality and business indicators, which can greatly save human resources costs, effectively reduce the non-performing rate, and ensure the quality of credit assets.

The latter is aimed at the full life cycle management of the model, that is, through automated real-time calculation and monitoring data, to achieve full-link monitoring of the model, to ensure the stability and effectiveness of the model, and to have configuration display and early warning functions, to strengthen the model of the licensed Financial Institution Group.

In the past two years, regulators have continued to encourage banks to strengthen their self-operated business and independent risk control capabilities, and many media have repeatedly reported the independent risk control problems of small and medium-sized banks. Si Mingcheng believes that banks and non-bank licensed Financial Institution Groups build their own risk control systems, which not only require a lot of resources and labor costs, but are expected to take five to ten years or even longer to complete.

Some industry experts stress that banking institutions must "grow" these capabilities from their own soil, rather than relying on ready-made solutions. Ronghui Jinke’s system platform product positioning coincides with this idea, that is, in a deeply empowered, white-box delivery model, the services provided are fully open to partners, helping them gradually build their own professional risk control team and independent risk management capabilities.

"In the depth of cooperation with many customers, we not only implement and deliver system platform products, but also provide a complete set of risk control solutions and actual business operation solutions, with equal emphasis on" fish "and" fishing "to maximize the value of the products themselves, so as to help cooperative customers to expand their business scale." Si Mingcheng revealed that under such a model and concept, Ronghui Jinke has started to standardize the output of risk control system platform products since the end of 2019. At present, nearly 20 leading banks, gold and other licensed Financial Institution Group system platform product benchmarking projects have been completed. Among them, the credit index management platform solution capability has reached the top three in the industry.

In addition, Si Mingcheng also pointed out that some licensed Financial Institution Groups such as banks have successively done some digital risk control construction, but they are often "chimney buildings", and system platform products can help the original "buildings" become a solid "foundation", helping institutions to promote their decision-making system from "blank filling of data elements" to "value-driven capability enhancement" on the basis of compliance.

Yiou learned that the credit index management platform implemented by Ronghui Jinke last year for many banks, licensed gold consumption, etc., helped banks and other banks to expand the derivative variable library at one time, greatly improved the efficiency of risk control model and strategy development, and helped banks and other banks to complete the construction and iteration of digital independent risk control "more quickly and cost-effectively".

Specifically, on the one hand, the platform provides a multi-dimensional and multi-level high-quality index library to help banks fully mine the effective information in credit reports and three-party data, and also provides a unified index management capability for the whole bank to achieve variable "one-time configuration management, all-bank shared application"; on the other hand, the platform supports variable efficient processing, and realizes front-end parameterization to configure variables and go online with one click.

"The entire project implementation cycle was very short, and the localization of the system was completed within a week, which greatly shortened the launch cycle of the platform application. Because of the smooth implementation of the first phase of the project, many customers have cooperated with us in the second phase to further help the industry improve the index processing capacity." Si Mingcheng recalled.

What makes Ronghui system platform products "stand out"

What really distinguishes Ronghui Jinke system platform products from the same type of products on the market is not just the product innovation.

Si Mingcheng said that Ronghui Jinke’s own deep "Party A advantages", unique "compound genes" and rich financial risk control "combat experience" provide a lot of first-mover advantages for system platform products.

On the one hand, Ronghui Jinke’s management and expert team have very rich experience in risk management and practical operation at home and abroad, and have practical experience in risk control system from zero to one, including product and system construction. At present, the risk control system platform products designed by Ronghui Jinke have undergone theoretical and practical two-factor authentication, which can well meet the actual needs of customers, achieve plug and play, and quickly solve business pain points.

In addition to that, the system platform product design follows a flexible and light-coupled approach, which can not only fully support the whole process of business operations, but also be modularized and configured according to customer needs, making it easy and convenient to connect with the customer’s own system and go online.

At the same time, the construction of the risk control system involves the overall planning of the digital transformation of the licensed Financial Institution Group. "We cooperate with our customers not only on the construction of risk control systems, but also in marketing customer acquisition, risk consulting and data management. Ronghui Jinke has mature and complete digital solutions and risk consulting solutions."

As mentioned above, compared with a single digital risk control solution output, Ronghui Jinke system platform products come with "supporting facilities", bringing Ronghui Jinke’s technological capabilities and profound accumulation in Internet credit business to the licensed Financial Institution Group, and also allowing the risk control system of the licensed Financial Institution Group to "take root and thrive" on its own soil.

On the other hand, Ronghui Jinke also has a product and technical team with strong combat effectiveness and in-depth customer concept, which can not only fully ensure product quality and customer experience, but also respond quickly to customer needs, solve and feedback customer problems in the first time, and ensure the stable operation of the business.

"For the platform products used in online risk control business, the processing performance of the system is also very important to customers." Siming Cheng revealed that, for example, the credit index management platform, we pay great attention to the scalability of variables from the source variable design. In the underlying technology implementation, the application of flexible parameter configuration method can complete the processing of ten thousand dimensional variables in about 100 milliseconds, which can meet the variable processing of hundreds of thousands of incoming parts every day. In terms of performance, it has been recognized by all cooperative customers.

Conclusion

"As the direction of supervision becomes clearer and clearer, from the current digital transformation of the industry, there is still a way to go for the Internet retail credit business of the Licensed Financial Institution Group to be transformed into self-operated business and independent risk control." In Si Mingcheng’s view, in the new situation of financial technology, risk management is more refined, and the Licensed Financial Institution Group, which has a complete, professional and systematic risk control system, will surely go more stable and faster in the fierce and healthy competition environment.

"Facing the future, what we need to do is to transform technological capabilities into core products and services, and deeply empower the licensed Financial Institution Group to complete the digital transformation. These capabilities are also a solid foundation to ensure the sustainable, healthy and compliance development of Ronghui Jinke’s business."

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Positioning more accurate？ Shouqi car-hailing map navigation upgrade

　　[Autohome Industry] The accuracy of map navigation largely determines the level of online car-hailing service. If the positioning is inaccurate, you may have to spend half a day looking for a car, which is time-consuming and expensive. On June 18, Shouqi announced a cooperation upgrade with Baidu Maps to further improve user travel efficiency.

Autohome

　　Whether the navigation map is good or not can be seen from three dimensions. First, positioning accuracy, inaccurate positioning will waste a lot of time for users; second, route planning, whether the optimal route can be recommended for users; third, trajectory correction, to prevent drivers from detouring and other situations.

　　The upgrade of the first car-hailing map focuses on the above three aspects. What’s more interesting is that passengers can choose their own route and modify their destination directly on the app. Passengers can dynamically adjust their travel plans according to the optimal route recommended by the map in real time.

Autohome

　　According to the data of the Prospective Industry Research Institute, in 2018, the top three mobile map market shares in China were Autonavi Maps (33%), Baidu Maps (32.7%), and Tencent Maps (15%). Autonavi Maps is owned by Ali, and the map market is also contested by BAT three companies. Like Autonavi, Baidu Maps also adopts an aggregation platform model. Strengthening cooperation with Shouqi about cars is also competing with Autonavi Maps.

　　When it comes to online car-hailing, of course, Didi cannot be ignored. In 2016, Didi established a map company "Dietu Technology" to conduct self-developed navigation map research and development. However, because it is not open to the public, ordinary users generally do not know much about it. On June 11, Chai Hua, the head of Didi Maps and the public transportation department, came forward to answer the question of the route planning of online car-hailing to the public. The competition for the map market is another dark battle for online car-hailing companies in the public eye.

Autohome

　　For users, the concern is whose map is more accurate. Whether you are in a car or driving by yourself, a good navigation map is indispensable. Which map do you think is better to use when you go out? (Text/Autohome Jiang Pingping)

How about Huawei p7？ Huawei p7 mobile phone case introduction？

　　With the development and progress of science and technology, mobile phones have become more and more inseparable necessities in people’s lives. Especially now with the development of micro-business e-commerce mobile phone Taobao, more and more people are more and more inseparable from mobile phones. Huawei has launched a lot of mobile phones in recent years, among which there are many high-quality ones, which makes everyone turn their attention to Huawei mobile phones. With the prevalence of domestic mobile phones today, everyone has changed their previous prejudice against domestic mobile phones, which has made domestic mobile phones increasingly developed. Huawei p7 has been on sale in more than 30 countries and regions such as the Chinese mainland since May, and it has achieved good results as soon as it was launched. How is this mobile phone? What are some good recommendations for p7 mobile phone cases? Next, I will introduce them to you one by one.

　　Introduction of Huawei P7

　　1. Reference price: 2888 yuan (the price comes from the Internet, for reference only)

　　2. Performance introduction: On May 7, 2014, Huawei released the 2014 flagship model P7 in Paris. The P7 is equipped with a 5-inch 1080P full high definition screen, a metal + double glass structure, the thickness of the body is only 6.5mm, and supports CAT4 LTE network. Huawei P7 adopts a 5-inch 1080p screen on the front, has an extremely thin body of 6.5mm, and has a front 8 million + rear 13 million camera combination for taking pictures. Built-in 1.8GHz HiSilicon Kirin910T quad-core processor, with 2GBRAM + 16GBROM body storage, rear non-removable 2500mAh battery, and supports CAT4LTE4G network. Huawei Ascend P7 has a resolution of 1920X1080 pixels FHD level, and the display effect is very delicate. The core aspect includes a 1.8GHz HiSilicon Kirin 910T quad-core processor, as well as a memory combination of 2GB RAM + 16GB ROM, which smoothly runs the Emotion UI 2.3 user interface based on Android 4.4 system.

　　3. Product features: powerful processor, high definition screen and high definition camera.

　　2. Huawei p7 mobile phone case recommendation

　　1. Product name: Love Diandian

　　Product price: 5.99 yuan (the price comes from the Internet, for reference only)

　　Applicable models: Huawei p7 mobile phone

　　Process Features: Surface Treatment

　　Material characteristics: PC + metal

　　Mobile phone case style: luxurious and noble

　　Available colors: Eternal Gold, Haoyue Silver, Rose Gold, Glazed Purple, Elegant Green

　　2. Product brand: MOTOMO

　　Product price: 4.8 yuan (the price comes from the network, for reference only)

　　Applicable brand: Huawei p7

　　Material: Metal

　　Style: simple, generous

　　Craft: Other

　　Color: navy blue, red, black, pink, gold, sky blue, silver, rose red

　　Style features: back cover

　　3. Product brand: Lanzhibi

　　Product price: 5.5 yuan (the price comes from the network, for reference only)

　　Applicable brand: Huawei p7

　　Material: TPU + PC

　　Style: Fashion Trend

　　Process: Injection Molding/Injection

　　Color: Gold, Grey, Silver, Mint, Green, Blue, Green, Red, Yellow, Orange, White, Pink, Navy Blue

　　Popular elements: solid color

　　I don’t know if you are tempted by the mobile phone performance and functions of the Huawei p7 model introduced by the above editor? This mobile phone is a relatively high-end and fashionable mobile phone, which is very suitable for young and mass consumers. Of course, there are many young and the elderly consumer groups, and the use range is very wide. In addition, the styles of mobile phone cases are also very diverse, which have great variability in today’s popular fashion atmosphere, and are also much sought after. The editor warmly reminds everyone that if you see what you like and what suits you, you must start quickly, so as not to miss the opportunity.

Demystifying the real life of female chauffeurs in Xiamen, the order receiving rate is twice as high as that of men

　　On the streets of Xiamen in March, cold winds gusted. At seven o’clock in the evening, the sky had just darkened, and they were already waiting by the restaurant with their bicycles. After a while, people who were full of food and drinks walked out of the restaurant one after another, and their "nightlife" officially began.

　　Walking through the night, they have to carry up and down folding bicycles weighing 30 or 40 catties; working in the dark, their customers are mostly drunk men… Recently, our reporter approached the group of female drivers, followed them to take orders and listen to their stories. Today, we present the most authentic life conditions of female drivers through the narratives of Xiaoxiao, Amei and Aqi.

　　Female chauffeurs are already a large group in Xiamen. The picture shows Amei at work. (Photos from this group/Photo by reporter Huang Rong)

　　[Misunderstood]

　　The customer heard a female voice and thought he made the wrong call.

　　Because there are not many female chauffeurs, they are often regarded as "rare animals".

　　When some customers heard the female voice, they immediately said, I’m sorry, I made a typo. After learning that there was indeed no typo, they explained again and again. After calling for a driver for several years, they had never met a woman and thought they had made a typo. There was a male customer driving a Porsche who saw a female chauffeur and said "hi": "He asked me to try the performance of the car and drive 200km/h to Xiamen Bridge. I didn’t listen to him and controlled the speed at 60 kilometers per hour. He was furious and asked me, do you know how pigs died, and I replied, stupid; he said, no, disobedient to death." Then, the male customer said again: Unfortunately, I drive a Porsche of more than one million. If it is a car of 200,000 or 300,000, I will let you drive it directly home.

　　[Being harassed]

　　The drunkard moved his hands and feet, and asked her to "introduce Miss"

　　"Young women are not very suitable for this line of work," Ah Mei said bluntly. Female drivers mostly take orders at night, and the customers are mostly men who drink too much. As she got older, she said, "it’s safer and less troublesome." Even so, Ah Mei still encountered a lot of troubles.

　　In early March, two drunken male customers were going to Hexu Li, but when they saw that a female driver was coming, they immediately changed their minds and went to find "Miss", and asked her if she had any sisters to do this. "Seeing that Ah Mei said no, a man in the back seat reached out to touch her face: I see if there are any wrinkles on your face. When they got to the place, Ah Mei stopped the car and took off the bicycle." One man snatched my bicycle directly and wanted to try it, and the other man came directly and wanted to hug me and asked me to take him to find’Miss’. "Ah Mei pushed the male customer away, angry, tired, and aggrieved all welled up in her heart. However, the next day, the male client called Amei to apologize, which helped her balance a lot, but instead comforted them not to take it to heart.

　　36-Year-old Aqi had a similar experience. Once, when she arrived on her bicycle, the man who called for the driver was already drunk, and there was a male companion in his 20s next to her. Seeing a female driver, the young man stuffed his drunk friend into the back seat of the car and got into the co-pilot himself. As soon as the car started, the young man came up with a smile on his face, "Sister, you still dare to come out and take orders so late." Seeing Aqi’s silence, the boy became more "arrogant" and his hands and feet began to be dishonest. At that time, in July and August, the young man reached out and touched Aqi’s armpit. Aqi was so angry that he warned, "I can be your aunt at my age, so you can take care of yourself." The young man didn’t listen and "moved" his hands several times. Aqi finally broke out and scolded the other party, "The steering wheel is in my hands, do you still want to be safe!" Hearing this, the young man was so frightened that he withdrew his hand.

　　[Being tracked]

　　Male colleague with ulterior motives uses location sharing to find her home

　　It was disturbing enough to encounter customers who moved their hands and feet. Aqi never expected that some male chauffeurs would be "unrelenting" to her.

　　Since all the chauffeurs were on the same work platform and could see the location information of their colleagues, the rare female chauffeurs naturally became the "object of attention" of their male colleagues. "Most of the male colleagues still take good care of me, but there are always some who make uncomfortable jokes under the banner of’caring ‘with ulterior motives."

　　Aqi told reporters that when he first started driving, only three or four of them were customers’ orders in one night, and the other 10 or so were "condolence calls" from nearby male colleagues. Because it was a work number, Aqi had to answer.

　　Among them, the one with less "lethality" was a sarcastic sentence, "Why does a woman work so hard? Does she have no husband at home?"

　　These words were like sharp knives stabbing in Aqi’s heart, "I also rely on my own ability to make money hard, why do you think of me so unbearably."

　　In January this year, a male chauffeur was "monitoring" Aqi’s whereabouts all the time, and even chased after Aqi’s door and stalked her. Finally, Aqi had to call the police for help.

　　[Being taken care of]

　　The customer was afraid that she would not be able to return home, so he specially called a car to take her home

　　However, there are also heartwarming moments.

　　On the last order before the Spring Festival, at around 8pm, Amei sent a male customer to Jinjiang. As soon as he got on the bus, the male customer saw a female chauffeur and asked, how can you go back to Xiamen so far away. "I don’t have a bottom line," Hearing Amei’s answer, the male customer made seven or eight calls along the way to contact the car back to Xiamen for her, and didn’t feel relieved until he found it. "He said that if I were a man, he would give up after making two calls at most, but I am a woman. I am afraid that I will not be able to return to Xiamen, and I will not be willing to stay in a hotel, and I will wait on the roadside until dawn." In order to make Ameido some money, the male customer also specially let her take a long detour.

　　Another time, it was raining at night, and Ah Mei had to drive for a man and a woman. Because of the rain, she was afraid that the bicycle would wet the customer’s car. Ah Mei laid a cushion on the passenger’s trunk in the rain, and then put the bicycle in. Then she opened the driver’s door and took out the seat cover, for fear of getting the seat wet. The male customer is Taiwanese, and he was afraid that she would get wet, so he kept saying it was okay and got on the bus quickly. Seeing Ah Mei’s insistence, the male customer gave a thumbs up: I didn’t expect the service in the mainland to be first-class. After getting off the bus, the male customer also gave her an umbrella. There are many such moments, and every time I think of it, Ah Mei will feel warm in my heart. (At the request of the interviewee, the female drivers in the text are all pseudonyms)

　　[Lens]

　　Take 9 orders in one night and finish work at 4am

　　At 9 o’clock the night before, at the entrance of a seafood shop near Ershi City, Xiaoxiao pushed the folding bicycle and walked towards us. After receiving the driving order every night, Xiaoxiao rode it to the customer, folded it, and carried it to the trunk of the customer’s car. After delivering the customer to the destination, Xiaoxiao carried it off and continued on the road. Every night around 6 o’clock, Xiaoxiao would ride a bicycle to a place with a lot of traffic and wait for the order.

　　We followed Xiaoxiao to send a customer to Lianhua Village, but the bicycle couldn’t be folded. Xiaoxiao was anxious and squatted on the ground for about ten minutes, "really embarrassing". That night, she took 9 orders and didn’t finish work until 4 am the next day. Riding a bicycle, she returned home from the second phase of the software park to Fanghu Road.

　　[Data]

　　growth rate of driving

　　Xiamen ranks third in the country

　　Xiamen’s driving market is dominated by e-driving and Didi driving. According to the big data released by e-driving, Xiamen ranked third in the growth rate of driving in major cities across the country in 2015, with a growth rate of 141%.

　　Xiamen two major driving merchants

　　There are more than 700 female chauffeurs

　　Four months after the e-driving service opened in Xiamen, the first woman to register has been welcomed, and this group has now grown to more than 500 people. Among Didi’s drivers, there are currently 226 female drivers. Combined with the data of Didi’s drivers and e-drivers, the proportion of female drivers in Xiamen is close to 10%.

　　Female drivers are more popular

　　The take-up rate is twice as high as that of men

　　Although the number of female drivers is small, they are quite popular. For example, some women will "name" and ask for female drivers. Data provided by e-driving shows that between 6 and 11 pm, "online" female drivers receive 1.9 times as many orders as male drivers.

　　[Voice]

　　"It’s a lie to say you’re not afraid"

　　Almost all customers will ask me: Are you not afraid of being a female driver? It is false to say that you are not afraid, but when driving a customer’s car, the steering wheel and accelerator are under my control, and generally they will not do anything to me. – Aqi

　　I don’t think it’s okay about safety. Xiamen people are of good quality, and I have fitness. But I didn’t tell my parents that I was a female driver, for fear that they would be worried. But after my sister found out, she asked me to bring some "anti-wolf weapons". – – Xiaoxiao (Text/Reporter, Wang Yuting, Huang Xiaofang)

Editor in charge: Su Shiying

Another e-commerce company backed by Tencent, buying into community groups

Original, Wang Yaqi, e-commerce online

Text | Wang Yaqi

Editor | Sask

At the moment of the epidemic, the fire of community group buying has begun to burn again.

Recently, it has been reported that Vipshop is recruiting a head of delegation in Zhuzhou, Hunan. Judging from the recruitment information disseminated, the first to recruit is the investment promotion staff (BD) – in addition to expanding the position and developing the head of delegation, the job content also includes assisting the head of operation and revenue, and the position treatment is calculated according to the basic salary of 4000 + performance + commission. BD is often the prelude to building the business and team, but on the major recruitment platforms, there is no official recruitment information for the time being, and this recruitment is more likely to be carried out quietly.

As an e-commerce platform that swipes TV screens all year round, takes clothing as its core category, and has a stronger "sale" mind, Vipshop and community group buying are connected in tandem, which at first glance is very inconsistent. But it is reasonable to analyze the business model. Vipshop has always wanted to cut from vertical categories to all categories, but the "lack of traffic" has always stuck its transformation lifeline. Even in 2017, Tencent and JD.com announced their investment in Vipshop, and Vipshop sales entered WeChat Jiugongge. The continuous supply of traffic from Tencent’s social products still failed to solve the anxiety of Shen Ya, the founder of Vipshop.

In the field of e-commerce, the division of online traffic has been basically stable, but offline traffic has not yet been fully penetrated, and there is still a chance to take a chance.

Community group buying is considered to be the hottest track in 2020, but this year, there have been subtle changes:

1. Compared with the "first day order and next day pickup" recognized by the industry in the previous two years, the model of community group buying seems to have returned to the essence of the original "group buying", a model of making a fortune from a private domain;

2. Regional and local groups have begun to thrive again, and even now it is a personal group – through tools such as Kuaituan, anyone can not be attached to a certain platform, become a leader, and enter the community e-commerce;

3. From high-frequency fresh food to daily general merchandise, consumers who have been cultivated are no strangers to group buying and even demand more.

The change of the competition landscape and the maturity of consumption habits have increased the "probability" of Vipshop’s community group buying. However, when Tongcheng Life, Food and Enjoy Club, and Shihui Group fell one after another, the orange heart selection and prosperous selection that brought capital into the game frequently contracted, and Duoduo Shopping and Meituan Preferred continued to lose money. The industry does not seem optimistic about Vipshop’s rash entry. In the second half of the increasingly complex industry, Vipshop up the ante may be a risky move, but it may not be a breakthrough.

"Group buying seniors"

Vipshop is not a traditional e-commerce platform. It first started by relying on "special sales" – it was more often called "flash sales" in the early e-commerce field. It is in the form of limited-time sales, regularly launching products of internationally renowned brands, at a discount of 1-50% from the original price for exclusive members to snap up for a limited time. This was a strong market demand a decade ago when there was a serious overcapacity in apparel: according to wind data, among the 87 listed companies in the textile and apparel industry, the cumulative inventory reached 73.20 billion yuan in mid-2012.

However, when the inventory dividend resources gradually dried up, the core competitiveness of the flash sale model was weakened. Vipshop’s competitor VANCL also launched flash sale, and the commission ratio was lower than that of Vipshop; Dangdang quickly launched "tail exchange", and the intention of challenging was obvious; not to mention JD.com and Tmall also launched their own special sales channels. For Vipshop, which started flash sale, the industry volume of flash sale is not as good as that of traditional e-commerce, and whether it is the supply chain or the self-produced traffic level, Vipshop cannot compete with the comprehensive e-commerce platform.

In such an industry context, there is neither stable goods nor closed-loop in-app traffic, and accurate consumer groups have become Vipshop’s final weight. Getting more external traffic and becoming the head of the vertical industry have become the key to Vipshop’s competition, and it has also become an opportunity for it to target group buying.

In 2012, at the height of the PK battle, Vipshop officially tested the "group buying" model. The essence of group buying is group shopping, which uses social stickiness to gather more consumers – that is, traffic, which is exactly what Vipshop needs. Vipshop set up the group buying channel "Vipshop Group" at that time, which made a distinction from the main category of clothing of flash sale, mainly engaged in daily necessities, including cosmetics, home improvement, accessories, snacks… However, by the third quarter of 2014, Vipshop began to shrink the group buying business. By the second quarter of 2015, the group buying revenue contribution had been reduced to 0.2% of the total quarterly revenue, compared to 5.5% in the same period last year.

Vipshop is now very rich in categories

In this regard, Yang Donghao, then the CFO of Vipshop, once explained that the unit price of the group buying business was only half of the company’s main business, but the company still had to pay for the delivery of each group buying order, and the profit margin of the group buying business was much lower than that of Vipshop’s main business. Considering the low unit price of the group buying business, there was also a certain gap between the repurchase rate and the sale, so the operation was adjusted – Vipshop’s first group buying test started with external traffic, and finally did not make money, and finally gave way to the company’s short-term revenue indicators.

In the fierce competitive environment at that time, it was difficult to say that this was a wrong move. But a few years later, Vipshop was still worried about traffic, and its motivation for entering the group buying market was still there. The change was that the giants who had entered the market in the past two years had already used their money to develop their consumption mentality and market education. When consumers began to pay for group buying, Vipshop’s sales crowd that had accumulated for several years became a valuable asset. It was so similar to the label attributes of the group buying crowd that it was not surprising that Vipshop, a veteran with the "group buying gene", chose to leave the market again at this time.

Fresh food e-commerce has long been deployed

Nowadays, when we talk about community group buying, it seems that "placing an order on the first day and picking up the goods the next day" has been taken as a definition. Duoduo Shopping, Meituan Preferred, Amoy Vegetables… have all strengthened the "fresh" label for it. And the "old three groups" of community group buying: Tongcheng Life, Prosperity Preferred, and Shihui Group, were first ordered in the WeChat group to pry the private domain, and then became a platform. In a track with a very diverse business model, community group buying, which was born out of "group buying", is essentially still in the category of social e-commerce.

In the past few years, Vipshop has focused its attention back on specials, but it has always been obsessed with social commerce.

Opening Xiaohongshu, it is easy to be confused by the message "Recruiting Vipshop community leaders and university leaders" – although both are called leaders, the functions of the leaders here are not similar to those in community group buying. One leader told "E-commerce Online" that after becoming a leader, you can "issue coupons" or "send links". "All Vipshop products can be sent, and consumers can get commissions when they place an order. In terms of commission ratio, shoes are 3%, clothes are 6-7%, and cosmetics are 1%. Take a coupon over 999 yuan minus 50 yuan as an example, customers can get 949 * commission ratio income." In addition, if a new leader is recruited, the old leader can get a maximum of 355 yuan recruitment income.

Unlike group buying, Vipshop launched the Mini Program and APP "Only Enjoy Customer" in 2015, which is the above-mentioned "secondary distribution + Mini Program" logic, which is actually more similar to Taobao customers. It does not need to "form a group", but distributes rebates. The same as the traditional group buying model is that they all rely on private domain groups. The head of the group has certain network resources and operational experience can also be reused.

At present, it is not clear how Vipshop carries out community group buying, but it actually has a lot of cards in hand.

The industry believes that Vipshop may adopt two models: 1. Community rebate model, not bound by the actual geographical location, through online sharing to users, successfully earn part of the commission; 2. Community head model, with the geographical location of the community as the coordinate, point-to-point offline laying, more similar to traditional community group buying, transferring the distribution and labor costs at the end to the head.

If the first model is adopted, the "distribution leaders" who only enjoy customers are ready-made resources, but because the offline geographical location of the leader and the members of his private domain group is not the same, the distribution cost of the goods is on the platform side, and the distribution location is high. If the second model is adopted, although it needs to re-expand and recruit the leader, it is more biased towards the "real-world friends economy". After the distribution is perfected, the sales situation will be more stable. Centralized order issuance, distribution costs are also lower than the former.

Weixiangke is actually a distribution app.

But no matter which model is adopted, Vipshop’s ultimate goal is to sell goods and precipitate traffic, requiring not only the head of the team, but also the cooperation of goods, logistics, and tools.

As early as 2017, Vipshop launched a fresh food project. In 2018, Vipshop launched a fresh community store "Pinjun Life" and set a goal of opening 10,000 stores in three years. At that time, Vipshop Fresh and Pinjun Life had been connected in the background, and consumers placed orders on Vipshop or Pinjun Life APP, which could be delivered to their door or picked up by the store. At the end of 2020, the investment company wholly owned by Vipshop invested in the parent company of "Vegetable Dongpo". Vegetable Dongpo focuses on fresh supply chain management and community group buying system technical services to help enterprises solve problems in the supply chain such as order, procurement, sorting, distribution, mall and operation background such as product selection, high-quality, marketing and other issues.

Judging from several cards, Vipshop is at least prepared, and it is more likely to choose the "Community Leader Mode".

Did the leaders buy it?

Tongcheng Life, Prosperity Optimization, and Shihui Group all started from the private domain, but in the end they all took the road of developing the platform. A contradiction that has been repeatedly mentioned is that the platform model is actually converting the private domain traffic of the head of the group into the public domain traffic of the platform. The pull between the head of the group and the platform always exists between the two.

A straightforward question is whether the new generation of group buyers, who are already familiar with group buying and have personal resources in their hands, still buy into the platform? Or, more pointedly, at a time when the supply of goods is so abundant, how much loyalty does the group leader have left for a single platform? "Anyway, it is a group. Instead of letting the platform charge me a commission, it is better for me to earn the money myself," said a group leader.

In the past 12 months, the other side of the community group buying head players have fallen one after another. Local and regional groups are becoming active again, and even individual groups are rising rapidly – a community group buying tool called "Kuaituan", Mini Program, is popular. It belongs to Pinduoduo and can help the head of the group to publish group buying, follow orders and asset details. According to relevant media reports, in June 2021, the GMV of Kuaituan was 2 billion yuan, and the internal expectations of Kuaituan were doubled to 4 billion yuan in November 2021. Kuaituan official claims that there are more than one million heads. At the end of February this year, Tencent also tested a group buying tool Mini Program "Goose Enjoy Group" on WeChat.

Fast Tuan Tuan mode, source: Cayman 4000

At this point, community group buying has begun to divide into two paths: the platform model and the head model.

The advantage of the head of the group model is that the growth is rapid, and the head of the group from all over the world can spontaneously open a group, which makes the cost of community group buying the original city opening and expansion point greatly reduced; but the head of the group model is not without disadvantages. Take the fast group as an example, it is mainly divided into the supply head, the big head and the small head. The supply head is often the brand owner and the distributor, and directly controls the product resources; the big head is the early purchasing agent and micro-business, and the network resources are rich; the big head can set the commission ratio and let the small head help sell – but in this process, the boundaries between the supply head, the big head and the small head are not clear, and the situation of the head of the group "rolling each other" is common.

Vipshop enters the market as a platform. At this time, when it gets involved in community group buying, it must first face the contradiction of "pulling between the platform and the head of the group".

The layout of the category is also a challenge: whether to put fresh food on the shelves? Fresh food is a high-frequency consumption, which has been verified by many platforms for excellent drainage effect, but its profit margin is limited, storage conditions are harsh and easy to wear and tear, which is different from the standard transportation of clothing and other products that Vipshop has always been good at. For Vipshop, the uncertainty of doing community group buying is still very high, which may be an important reason why the industry is not optimistic about it.

However, military risk tricks sometimes come out of the blue, especially in areas such as community group buying and social e-commerce. Running through the new model is still the expectation of the industry. Vipshop, which has been silent for a long time, wants to return to the center of the stage, and everything can only be clearer when its business surfaces.

Original title: "Another e-commerce company backed by Tencent, entering the community group buying"

Read the original text

What exactly is the Galaxy OS of Boyue X？

Nowadays, the car as a second living space can no longer meet the needs of young people only by relying on the three basic parts. It is smarter and more entertaining to capture the hearts of young people. Today we will talk about this Sanhao SUV, which is the best-selling SUV under its umbrella.

Five years ago, a sentence of "Hello, Boyue" ushered in the era of Chinese cars leading the world in intelligence. Now, Boyue X is listed, up the ante on the three good qualities of good-looking, easy-to-open and smart, inheriting the foundation of the Boyue family, injecting the new soul of X with "Flux energy surging, Relax enjoying freedom, Outfox outsmarting the future", and becoming a Chinese style intelligent SUV.

Powerful chip guarantees fast and smooth response, and AI voice is full of fun

One of the highlights of Boyue X this time is the Galaxy OS intelligent control center jointly built by Yikatong Technology, Geely and Baidu. This car-machine system adopts a new design method in voice interaction. It not only has new technology inside, but also is very user-friendly, once again defining the new standard of the 4.0 era of automotive intelligent digital cockpit. Geely Galaxy OS adopts a new generation of E02 high-performance digital cockpit computing power platform, 12nm process, 6G random access memory, 64G storage memory, and 8-core CPU, which makes the whole vehicle faster, the system response is faster, and the application switching is smoother. In addition, as the first mass-produced model of Baidu’s independently developed Honghu chip, Boyue X is equipped with Baidu Honghu intelligent voice computing platform and Mobileye EQ4 intelligent driving computing platform. The powerful chip integrated in multiple domains allows Boyue X intelligent cockpit hardware level to exceed the same level, greatly improving the wake-up speed, making the interaction experience smoother, just like a real-time conversation with friends.

This time, the AI real voice on Boyue X can record the voice of your closest relatives as a real voice package. At the same time, you can customize Q & A, talk and interact with relatives and friends in the car, and the boring driving becomes full of fun. It can be seen that the wake-up control can be directly read on the screen, reducing manual operation, and escorting the safety of you and your family.

All-dimensional interaction is intelligent and convenient, and the intimate cockpit atmosphere is full

The new intelligent AI interactive cockpit of Boyue X helps you bid farewell to the cold machine, and the whole vehicle brings a more considerate and warm driving experience. From the perspective of atmosphere, Boyue X directly fills the standard. The 72-color light-sensing interactive ambient lights equipped with the high-end version can link driving, sound and music, and 12 BOSE sound like a moving music hall, bringing palace-level sound effects.

There are also meters, cars, and HUD three-screen linkage, content display seamless connection, support for navigation three-finger sliding screen, instrument full-screen display navigation, so that drivers do not miss every intersection; 540 ° panoramic image with chassis perspective, smart non-sensory mobile phone digital key and mobile APP remote control, directly beyond the same level, shoulder-to-shoulder luxury. It is worth mentioning that the Boyue X is also equipped with a visual L2 + level intelligent driving assistance system, which can follow the car, recognize the road, avoid danger, remind, actively stop, actively follow, and automatically turn corners. At the same time, there are corresponding animations on the instrument for cars, cars, trucks, and pedestrians, which display the following distance in real time. Intelligent driving assistance is more visual, allowing drivers to understand the vehicle conditions and road conditions, and add a safety guarantee for themselves and their families.

Open ecosystem is fully covered to meet the entertainment needs of the younger generation of users

When it comes to Boyue X, the most interesting thing for young people is to launch Tencent TAI3.0, Huawei Hi-car and other ecological applications on Boyue X in conjunction with Tencent, Huawei and other first-tier manufacturers. The car covers music, video, navigation, life, games, WeChat, Douyin, smart home and other applications, so that social and entertainment can be seamlessly connected in travel and daily life, and truly drive with eyes and hands, and communicate with mouth and ears. In-car WeChat voice calls and location sharing can be realized synchronously; Huawei Hi-car is automatically connected to the Internet, automatically flows and switches between the car and mobile phones, and collaborates across screens, which is very convenient. When relaxing in the car, listen to music, brush Douyin, and watch videos. Who can resist such a pleasant experience?

Over the past five years, the Boyue family has won the trust of super 1.36 million users with the three good qualities of "good-looking, easy-to-drive and smart". From the pioneering "Hello Boyue" voice interaction in the industry to the full adoption of car-grade chip hardware, Boyue has been leading the intelligent development trend of China’s smart cars. Not only top-selling in the domestic market, it has occupied the top three SUV sales in China for many years, but also sells well in 25 countries and regions such as Russia/Philippines/Malaysia in Europe, Asia and America. It is one of the fastest models to break through the 1 million in the entire SUV market.

In the future, Boyue will continue to listen to the voice of users, guided by user requests, and continue to innovate and break through to cover a larger market to meet the different needs of young users in the new era. Boyue will use its strength to face the future market, take everyone to continue to travel south and north, and move towards the distance together with the same original intention.

Andy Lau’s ＂Crowd＂ exposes a special short film, and the heart-to-heart interpretation is well received


1905 movie network news Produced and directed by the director, Andy Lau, and starring in the absurd comedy movie is currently in hot release. On the first day of the film’s release, it won many audience praise and high scores on various platforms. It also rose in the ratings of Zhihu and Hupu double platforms.Whether it is the warm emotional core, the humorous plot or the wonderful interpretation of the powerful actors in the film, the audience is full of praise, and it is called "the film that cannot be missed during the Spring Festival of the Year of the Ox".


"Life is changed, life is changed." Recently, the film released a special short film "Flip Over", which combined with the New Year’s atmosphere to send everyone a witty and humorous "poisonous chicken soup" style blessing, encouraging every unknown generation to turn over the Year of the Ox, change their way of life, and turn the world around.


The rating is eye-catching! The praise is rave!　

"There is also warmth in laughter, and the viewing process is like a spiritual spa"


Cat’s Eye rating is 9.1, Taojiao’s rating is 9.0, Zhihu’s rating is 9.2, Douban’s rating is 7.6, and Weibo’s big V recommendation rating is 90%. The movie "Crowd" was released one day, and it has already received praise and recognition from many audiences, and they have expressed their viewing feelings one after another. This is a movie related to you and me. Everyone can see themselves in the movie and experience the emotions that hit the bottom of their hearts. Someone commented "This is about the loss and awakening of life. After laughing, you can feel the warmth of the movie."


More netizens admitted that "the localized interpretation makes people feel more cordial, and the warm emotion touches people’s hearts." More movie fans said that "it is like the soul has experienced a spa and experienced a rare movie viewing experience." Everyone felt healing from the screen and harvested warmth from the performance. Audiences also expressed their love for the movie on various platforms with adjectives such as "must see during the Spring Festival", "worth second brushing", "no urine points throughout the process" and "advanced performance details".


Created by director Rao Xiaozhi, the film "Crowd" is a Spring Festival hit. It tells the story of the top killer Zhou Quan (Andy Lau) and the lonely group actor Chen Xiaomeng (Xiao Yang) switching identities in an accident. The killer re-examines love and life in the process of falling to the bottom; the group reinvents the story of life in the process of impersonating the killer.


In addition to the emotional core of "warm heart", the unique presentation of the film also refreshes the audience. Many audiences expressed their deep impression of the stage elements in the film. The viewing process is like "play within a play", "advanced classical music makes people intoxicated", and the film’s original production and ingenuity have captured the hearts of many audiences. In the Spring Festival of the Year of the Ox, "Crowd", which is like a warm current of joy, is worthy of being included in your viewing list!


Good luck! Bad luck!

"Watch’Crowd Surge ‘return to the furnace during the Spring Festival and remake it, change the way you live"


In the "Turning Over" special short film released by "Crowd", the demonic style brings the audience the first bowl of "chicken soup" of the new year – the passage of time and the turning of bad luck. Even if you live in a messy rental house, Zhou Quan can arrange the room in an orderly manner and find your own spring; in the moment of loneliness and disappointment, you can’t give up yourself like Chen Xiaomeng, there will always be a beam of light to illuminate your progress.

Achievement is just an ordinary migrant worker, but also live an active life. I believe that the god of fate will favor you who are diligent; what should I do if my wallet becomes empty and my pocket bottoms out? Of course, I can’t be discouraged, it is also possible to get rich overnight. Facing the situation of life and adjusting my mentality is the way to turn the page. The ridicule caused by the exchange of life between the two in the film is ironic, and the story of boiling blood is full of excitement, which is not to be missed.


Also released alongside the special short film is a double poster of Andy Lau’s "acting" version. In the movie "Crowd", the top "killer" Zhou Quan (Andy Lau, played) and the down-and-out group actor Chen Xiaomeng (Xiao Yang, played) start a journey of exchanging lives. The poster follows their identity transformation, presenting the plot direction of "drama is like life, all rely on acting".


The film’s star, Zhou Quan (played by Andy Lau), is dressed in a tuxedo of street performance. It is very curious whether this is his living capital that took root in the bottom after losing his memory, or his diverse experiences of a decent life. It is also worth pondering whether the stack of documents raised in his hand is the real proof of his rich life or the tool of his crime in the rivers and lakes.

The other star of the film, Chen Xiaomeng (played by Xiao Yang), is clutching the objects related to his own destiny, holding a shiny pistol in his left hand and a rough sling in his right hand. How will the pistol and the sling affect his life? How can a frustrated life turn things around? How does a dashing life fall from the sky? And whether the flying keys in the poster are inextricably linked to their journey of changing identities.


On the road to playing others, the two leading actors have experienced some interesting plot episodes and experienced some heart-piercing moments. I believe that walking into the cinema will provide the answer.


The 2024 Spring Festival file lineup is strong! Zhang Yimou, Jia Ling, Liu Dehua, Shen Teng gather together


1905 movie network news　With the announcement of the movie "Article 20" on the first day of the New Year in 2024, the Spring Festival film lineup has gradually formed, with diverse themes, rich content and a strong lineup.

So far, six films have been released on the first day of the Spring Festival this year, namely "Article 20".


Directed by Zhang Yimou, "Article 20" has a strong lineup, starring,,, Liu Yaowen,,, etc. This is also Zhang Yimou’s third attack on the Spring Festival. The previous two Spring Festival films have accumulated box office 600 million, accumulated box office 4.544 billion and won the 2023 mainland box office championship.


The film uses realistic themes and the perspective of small people as incisions to show the axiomatic human feelings behind Article 20 of the Criminal Law on "justifiable defense". In a light and humorous way, it tells the story of Han Ming and others risking everything and relying on their own efforts to return a statement of fairness and justice.


"Hot and Hot" is self-directed and self-starred. This is also Jia Ling’s return as a director after a lapse of three years. It will also be her first official appearance in front of the audience after more than a year of silence. In order to appear in the film, she lost 50 kilograms of weight and became a boxer, which made the audience look forward to it.


"Flying Life 2" is written and directed by the screenwriter, starring,,, and starring. The film continues the characters and backgrounds that were released 5 years ago. The down-and-out driver Zhang Chi played by Shen Teng has been reduced to a driving school coach. Under the sponsorship of the car factory manager played, he once again organized a group to go to the last Bayinbrook Rally.


"Mr. Red Carpet," directed and starring, is the first time Ning Hao and Andy Lau have worked together as directors and actors since their relationship in 2006, 17 years later. The film tells the story of a Hong Kong superstar played by Andy Lau and a director played by Ning Hao in order to win a coveted award. Collaborating on rural themes, the film sets off a series of ironic farce.


"Let’s Shake the Sun Together" is the final chapter of the "Life Trilogy" directed by the director. It stars and tells the story of two young people who are seriously ill but have different personalities. Because of the "Relay of Life" agreement, they accidentally embark on a healing journey full of love and strength.


"Bear Haunt · Reverse Time and Space" is still stable output, the new one will focus on time and space travel, bald head strong in order to save Xiong Da, Xiong Er, opened a wonderful time and space adventure.

Meizu X Lingke, joint debut, good gifts non-stop!

On August 8, 2023, the Meizu 20 PRO Lynk & Co Time series joint mobile phone was officially unveiled, and Lynk & Co 08 also opened pre-sale. In order to build momentum for new products, Meizu and Lynk & Co jointly launched a Lynk & Co Time series gift box worth 5588 yuan (limited to 1008 units). The owner of the Lynk & Co 08 EM-P Time Limited Edition can get the gift box by picking up the car. The gift box contains three products: the Meizu 20 PRO Lynk & Co Time series joint mobile phone (12GB + 512GB), the Lynk & Co Time series hourglass, and the Lynk & Co Time series mobile phone case.

At the same time, at 20:00 on August 8, Meizu Tmall 88 Member’s Day officially kicked off the event, superimposing a platform subsidy of 200 yuan, purchasing Meizu 20 series mobile phones to save 500 yuan, and the top 5 buyers can also enjoy a 50% discount. PANDAER designated interesting goods save 40 yuan for every 300 yuan.

The Meizu 20 series of mobile phones is a blockbuster new work of Meizu after two years of "no update", and once it was launched, it attracted a lot of attention and discussion. The series of mobile phones adhere to the brand’s "borderless" concept, which is vividly reflected in its appearance design. The Meizu 20 series uses a right-angled frame and a straight screen body, and the ultra-narrow frame brings the ultimate visual experience of the screen. In addition, there are ultra-luxurious hardware configurations, such as the Meizu 20 PRO Lynk & Co Time series joint mobile phone equipped with the second-generation Snapdragon 8 flagship processor, with LPDDR5X and up to 512GB UFS4.0 fast flash memory combination, the iron blood three-piece set brings excellent performance.

At the same time, the Meizu 20 PRO Lynk & Co time series joint mobile phone also adopts the industry-exclusive ultra-delicate micro-flash process, which feels delicate; and is equipped with 6.81-inch 2K super-resolution AMOLED polar edge color borderless screen, HDR10 + ultra-dynamic display and 120Hz adaptive super-sense smart refresh rate, bringing a delicate and real, comfortable and smooth visual experience.

It is not only a smart flagship mobile phone launched by Meizu and Lynk & Co., but also the joint mobile phone of Meizu 20 PRO Lynk & Co. Time series is also an outstanding result of the in-depth cooperation between the two companies in the field of in-vehicle interconnection. The mobile phone is combined with the Meizu Flyme Auto smart cockpit operating system carried by Lynk & Co 08 to realize the sharing of capabilities in four aspects: computing power, data, hardware and ecology. This makes the interconnection between mobile phones and in-vehicle devices achieve a comprehensive upgrade of software and hardware, which greatly enhances the experience of using the smart cockpit.

In the field of intelligent vehicle systems, the cooperation between Meizu and Lynk & Co has revealed more possibilities for future development to the entire industry.