标签归档：西安桑拿会所

Is Didi Chuxing’s acquisition of Uber China suspected of being a monopoly？

　　Last week, rumors of Didi buying Uber China spread one after another. Yesterday, the news was officially confirmed. Didi Chuxing announced yesterday that it will acquire all the assets of Uber China in the Chinese mainland, including brand, business, data and so on. At the same time, Uber China will become the largest shareholder of Didi, holding a 20% stake in the merged company.

　　Yesterday, Didi Chuxing announced a strategic agreement with Uber Global, and Didi Chuxing will acquire Uber China’s brand, business, data and other assets to operate in the Chinese mainland.

　　event

　　Uber China will become Didi’s largest shareholder

　　After the strategic agreement, Didi Chuxing and Uber Global will hold each other’s shares as minority shareholders. Uber Global will hold a 5.89% stake in Didi, equivalent to a 17.7% economic interest. Uber China will acquire a 20% stake in the combined company and become the largest shareholder of Didi Chuxing.

　　In terms of human resources, Cheng Wei, founder and chairperson of Didi Chuxing, will join Uber’s global board of directors. Uber founder Travis Kalanick will also join Didi Chuxing’s board of directors. At the same time, the two teams will be integrated by Didi, sharing resources in user resources, online and offline operations and marketing and promotion.

　　In terms of operation, in the future, Uber China will maintain the independence of its brand and operation, which means that Uber’s brand and system will not disappear, and drivers and passengers can still use the travel services provided by Uber. At the same time, Didi Chuxing said that it will advocate internal competition and mutual promotion. Didi said that in the future, it will launch more refined and diversified services to meet consumers’ increasingly rich travel needs and continue to increase drivers’ income. This means that in addition to the functions currently provided by Didi such as special cars, taxis, ride-hailing, chauffeur driving, test driving, and public transportation, Didi will also launch more forms and content services in the future.

　　Cheng Wei, founder and CEO of Didi Chuxing, said that in the past two years or so, Didi Chuxing and Uber have been competing and learning from each other in the field of innovation in China. As a technology leader rooted in China, Didi Chuxing hopes to continuously promote technological innovation and change the future of human transportation. The cooperation with Uber will enable the entire mobile transportation industry to move towards a healthier, more orderly and higher-level development stage.

　　reason

　　Why did Didi and Uber merge?

　　Management compromises with capital markets

　　According to foreign media reports, the merger is led by investors from both sides. At present, the two sides have BlackRock, Hillhouse Capital, Tiger Fund, and China Life. Four joint investors, especially Tiger Fund and Hillhouse Capital, which are both investors, play a crucial role in it. It is not so much that Uber’s global management chose to end the war in the Chinese market through the merger, but rather to compromise with capital markets in order to protect its global business. Uber previously planned to invest another 1 billion US dollars in the Chinese market to "burn money", but investors blocked this plan. Uber’s investors hope that the management will end the costly battle with Didi in China. According to reports, Uber’s founders initially opposed the merger plan, but eventually had to compromise with investors.

　　No matter who is leading, the move is intended to end the "cash burning" of both parties, especially Uber China, while also helping Uber China better integrate into the Chinese market is a common view in the industry. In an open letter yesterday, Uber founder Travis Kalanick said: "As an entrepreneur, I have learned that success is not only about following your heart as much as possible, but also trying to follow your reason. Continuing to provide services to Chinese cities and drivers and users who depend on Uber is only possible if it is profitable." This represents Uber’s current state of continuous loss and cash burning, which is also the most important reason for the merger.

　　Can’t Uber China’s money burn?

　　Wang Ruchen, an Internet analyst and founder of Quark Media, said that Uber can no longer burn money in China. Uber and Didi have invested a lot of money to compete in the development of the past few years. At the current stage, they have burned several rounds. Since June 2014, they have raised a total of 11.50 billion yuan. Investors are facing the problem of liquidity, so "shaking hands and making peace" is inevitable. At the same time, there is also a very important reason. The current situation and problems encountered by multinational Internet companies in China are actually more than they imagined before entering China. Foreign companies believe more in the penetration of technology and systems, but in fact, the Chinese market needs more manpower, landing, implementation, etc. When Uber first entered China, it had a team of less than 10 people. Now, although it has grown to 800 people, its ability to reach offline is still very weak compared with Didi’s 5,000 people. In the future, cross-regional development will have cross-regional integration, which is a trend and inevitable.

　　Internet observer Luo Chao said in an interview with the Beijing Youth Daily reporter that Uber’s poor performance in China is an important reason. Very few international giants have succeeded in localizing in China, and Uber is no exception.

　　Ride-hailing guidelines put pressure on Uber China

　　Last week, the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" and "Interim Measures for the Administration of Online Booking Taxi Business Services" were promulgated. Online car-hailing became legal, which means that Didi, which has implemented the policy of "affiliated operating company", is the biggest beneficiary of the new policy. Uber China, which has always been connected to the platform by private cars, obviously needs to change its business model to better adapt to the new regulations, which also brings a lot of pressure to Uber China. In its response yesterday, Didi also said that Didi will work closely with regulators to continuously cultivate the market; create a healthy and orderly industry ecology, and make more positive contributions to China’s economic growth and employment transformation.

　　impact

　　"Suspected monopoly" is mentioned again

　　After the merger of the two, what will be the impact on the travel sector? Analysys analyst Zhang Xu believes that the current active user coverage of Didi Chuxing and Uber China in China’s private car market occupies the top two positions respectively. After Didi Chuxing acquires Uber China, the private car market landscape will usher in great changes, oligopoly will be further enhanced, and market competition will enter a new stage. For other private car manufacturers, competitive pressure will further increase, and force competing companies to accelerate product and service innovation to increase user volume and enhance existing active user stickiness.

　　The oligopolization of the special car market is imminent

　　It is also reported that Didi and Uber China have not yet declared their merger intentions to the relevant departments. Previously, other competitors raised the issue of "suspected monopoly" during the merger of Didi and Kuaidi, but Didi responded at the time that the market share has not yet reached the monopoly requirement. Now that Didi is growing bigger and bigger, the term "suspected monopoly" has been mentioned again.

　　In this regard, Zhang Xu believes that the market that the two have penetrated is a completely competitive market. In the Chinese car market, in addition to Didi Chuxing and Uber China, there are still many players such as Yidao, Shenzhou Special Car, and Shouqi Car-hailing, and all places are eager to try to establish local online car-hailing platforms. Take Yidao and Shenzhou Special Car as an example. In the past year or so, they have invested a lot of energy and have also pulled up a lot of orders for them in terms of increasing subsidies and expanding users. That is to say, in this fully competitive market, each company has considerable strength. In the face of so many competitors, no one dares to cancel subsidies and raise prices lightly. But at the same time, the penetration rate of private car travel among urban residents is still at a low level. After Didi Chuxing acquired Uber China, it still needs to invest a lot of resources in the private car travel market to carry out "Internet +" reform of traditional travel. Didi Chuxing’s acquisition of Uber China has not yet formed a monopoly situation, but the oligopoly of the private car market is on the horizon.

　　China Car Rental shares fell nearly 4%.

　　But there are also opposition voices that believe that the merger of Didi and Uber China will undoubtedly be a huge loss for users. Internet observer Ge Jia told the Beijing Youth Daily that the merged company will control the vast majority of the online car-hailing market, forming a de facto monopoly pattern, and then choose the opportunity to use this monopoly position to pose a threat to the interests of ordinary users.

　　The monopoly of private car service is different from the monopoly of ordinary business. It is a business with public attributes and has a strong public service nature. I hope the regulatory authorities can deeply understand the difference between this merger case and previous cases. In the approval process, they will no longer be lenient. It is necessary to evaluate the possible impact on ordinary users in detail, and make their own final decision based on the choice to protect the interests of consumers. For consumers, monopoly is ultimately a bad thing. It is unrealistic to simply hope for policy supervision and protection. Always be prepared to vote with your feet is king.

　　Yesterday, after the news of the merger between Didi and Uber China broke, the newly listed China Car Rental fell by nearly 4%, which also represents the market’s panic about the potential monopoly of the transportation giant.

　　News Memory

　　Didi, Uber, and China all have Liu family members behind them

　　Didi and Uber China have another relationship. Didi’s president, Jean Liu, and Uber’s head of China strategy, Zhen Liu, are Liu Chuanzhi’s daughter and niece, respectively. The two are actually cousins.

　　At present, Liu Qing is the president of Didi Company and is the "second-in-command" of Didi Company except for Cheng Wei, the CEO. After the news of the merger between the two parties was released yesterday, Liu Qing and Cheng Wei jointly issued an internal letter to Didi colleagues. The letter mentioned that "great opponent, epic showdown" is an evaluation of Uber, which can also be regarded as an evaluation of Uber’s leadership team.

　　Liu Qing was born in 1978, with a bachelor’s degree in computer science from Peking University and a master’s degree from Harvard University. Her father was Liu Chuanzhi, the founder of Lenovo Group, but she did not enter Lenovo’s job. It is said that Liu Chuanzhi once stipulated that "children of Lenovo management shall not work in the company". In 2002, Liu Qing joined the investment banking department of Goldman Sachs; in 2008, Liu Qing served as the executive director of Goldman Sachs (Asia) Limited Liability Company, with an annual income of more than 10 million yuan. Among them, Didi is also the company that Liu Qing has always wanted to invest in on behalf of Goldman Sachs. In 2014, at the invitation of Cheng Wei, Liu Qing joined Didi as the chief operating officer. At that time, Uber was just about to enter the Chinese market, and Didi’s biggest competitor was Kuaidi.

　　On Valentine’s Day 2015, Didi and Kuaidi announced the merger, which was one of the main events led by Liu Qing at Didi. In the same month, Liu Qing was promoted to president of Didi. Cheng Wei said, "Liu Qing helped the company complete the largest financing of 700 million US dollars for a non-listed company in half a year when he joined Didi, and led the special car, PR (public relations department), and GR (government public relations department) teams to fight bloody battles, blazing a bloody path, and started a future-oriented organizational change in the personnel field. After serving as president, Liu Qing will be more responsible for the daily business operations of the company."

　　Liu Zhen is Liu Chuanzhi’s niece. She graduated from Renmin University in China and studied at the University of California, Berkeley. After working in a law firm in Silicon Valley, she was sent back to China in 2008 to represent Silicon Valley companies in some investment work in China, mainly in charge of legal advice for Internet companies, and Uber is her client. In early 2014, Uber entered China, and in August 2015, Liu Zhen made her first public appearance as the head of Uber China strategy. Since Uber China does not have a CEO, Liu Zhen is called the "first sister" in Uber China.

　　The previous rivalry between Didi and Uber was seen to some extent as a showdown between the two women of the Liu family. When news of the merger broke, some netizens said that "Erliu can finally meet and chat happily".

　　Does Liu Chuanzhi have any objections to his cousins as the first and second leaders of two travel giants? Previously, Liu Chuanzhi responded positively to the question in an interview with the media, "The specific issue of the child is rarely discussed. I am not as supportive or unsupportive as the outside world said. I did not stop it. My wife is clearly opposed." In addition, Lenovo is also a major shareholder of another travel platform, Shenzhou Car Rental. Is this accidental or arranged? Liu Chuanzhi said, "It is all accidental. Liu Qing and Liu Zhen both chose their own careers, and they have nothing to do with me at all. In terms of enterprises, I should pay more attention to Shenzhou Car Rental. After all, this is invested by Legend Holdings. Everyone is running for the development of their own careers, so there is nothing."

　　Text/Our reporter, Wen Jing, graphic production/Pan Fan

How about Huawei p7？ Huawei p7 mobile phone case introduction？

　　With the development and progress of science and technology, mobile phones have become more and more inseparable necessities in people’s lives. Especially now with the development of micro-business e-commerce mobile phone Taobao, more and more people are more and more inseparable from mobile phones. Huawei has launched a lot of mobile phones in recent years, among which there are many high-quality ones, which makes everyone turn their attention to Huawei mobile phones. With the prevalence of domestic mobile phones today, everyone has changed their previous prejudice against domestic mobile phones, which has made domestic mobile phones increasingly developed. Huawei p7 has been on sale in more than 30 countries and regions such as the Chinese mainland since May, and it has achieved good results as soon as it was launched. How is this mobile phone? What are some good recommendations for p7 mobile phone cases? Next, I will introduce them to you one by one.

　　Introduction of Huawei P7

　　1. Reference price: 2888 yuan (the price comes from the Internet, for reference only)

　　2. Performance introduction: On May 7, 2014, Huawei released the 2014 flagship model P7 in Paris. The P7 is equipped with a 5-inch 1080P full high definition screen, a metal + double glass structure, the thickness of the body is only 6.5mm, and supports CAT4 LTE network. Huawei P7 adopts a 5-inch 1080p screen on the front, has an extremely thin body of 6.5mm, and has a front 8 million + rear 13 million camera combination for taking pictures. Built-in 1.8GHz HiSilicon Kirin910T quad-core processor, with 2GBRAM + 16GBROM body storage, rear non-removable 2500mAh battery, and supports CAT4LTE4G network. Huawei Ascend P7 has a resolution of 1920X1080 pixels FHD level, and the display effect is very delicate. The core aspect includes a 1.8GHz HiSilicon Kirin 910T quad-core processor, as well as a memory combination of 2GB RAM + 16GB ROM, which smoothly runs the Emotion UI 2.3 user interface based on Android 4.4 system.

　　3. Product features: powerful processor, high definition screen and high definition camera.

　　2. Huawei p7 mobile phone case recommendation

　　1. Product name: Love Diandian

　　Product price: 5.99 yuan (the price comes from the Internet, for reference only)

　　Applicable models: Huawei p7 mobile phone

　　Process Features: Surface Treatment

　　Material characteristics: PC + metal

　　Mobile phone case style: luxurious and noble

　　Available colors: Eternal Gold, Haoyue Silver, Rose Gold, Glazed Purple, Elegant Green

　　2. Product brand: MOTOMO

　　Product price: 4.8 yuan (the price comes from the network, for reference only)

　　Applicable brand: Huawei p7

　　Material: Metal

　　Style: simple, generous

　　Craft: Other

　　Color: navy blue, red, black, pink, gold, sky blue, silver, rose red

　　Style features: back cover

　　3. Product brand: Lanzhibi

　　Product price: 5.5 yuan (the price comes from the network, for reference only)

　　Applicable brand: Huawei p7

　　Material: TPU + PC

　　Style: Fashion Trend

　　Process: Injection Molding/Injection

　　Color: Gold, Grey, Silver, Mint, Green, Blue, Green, Red, Yellow, Orange, White, Pink, Navy Blue

　　Popular elements: solid color

　　I don’t know if you are tempted by the mobile phone performance and functions of the Huawei p7 model introduced by the above editor? This mobile phone is a relatively high-end and fashionable mobile phone, which is very suitable for young and mass consumers. Of course, there are many young and the elderly consumer groups, and the use range is very wide. In addition, the styles of mobile phone cases are also very diverse, which have great variability in today’s popular fashion atmosphere, and are also much sought after. The editor warmly reminds everyone that if you see what you like and what suits you, you must start quickly, so as not to miss the opportunity.

Can Xiaomi change the status quo of ＂80% of power banks are counterfeit＂ by suing infringing merchants？｜ June 7 Bad News List

Pay attention to the daily and monthly list of industry bad news published by Titanium Media, a list of the most impactful bad news of the day.

Previously, Lei Jun said bluntly during the two sessions that Xiaomi is also deeply damaged by counterfeiting. At present, Xiaomi mobile power accounts for 80% of the market share, but 80% of them are counterfeit.

In response to the source of counterfeiting, recently, Xiaomi sued a business center in Beijing to the court, asking the defendant to stop infringing on the plaintiff’s registered trademark exclusive right and destroy the inventory of infringing product grinding molds, compensate the plaintiff for economic losses of 50,000 yuan, and publish an apology statement in the China Intellectual Property News.

According to the Haidian court, the plaintiff claimed that Xiaomi was established in April 2010 and is an innovative technology enterprise focusing on the independent research and development of high-end smartphones and Internet TVs. The plaintiff registered the registered trademarks No. 8228211 "Xiaomi" and other registered trademarks, and the approved applicable goods include "portable computers, portable unlimited phones, video phones, headphones," etc. The above trademarks are all within the exclusive protection period.

Since its establishment, the plaintiff has been applying the above trademarks in "mobile phones, earphones, routers, TVs" and other products. The plaintiff uses a unique Xiaomi model to operate Xiaomi mobile phones, which has triggered a buying boom, is deeply original and has won praise. Therefore, the above trademarks have gained a high reputation and influence in publicity and use, and have been welcomed by consumers.

After investigation, the plaintiff found that the same trademark as the plaintiff was used on the earphones and mobile power supplies sold in the defendant’s store. The plaintiff believes that the defendant’s actions have constituted an infringement of the plaintiff’s exclusive right to use the registered trademark.

The case is currently under further investigation.

In fact, this is not an isolated case. In 2015, Xiaomi sued more than 80 Changsha merchants for trademark infringement, and the products involved were also mobile power supplies and headphones.

Phoenix Video was sued for infringement because it was not authorized to broadcast CCTV’s "Let’s Talk" program

The official website of Haidian Court today released a case express, because it believes that Beijing Tianying Kyushu Network Technology Co., Ltd. has violated its rights by broadcasting the "Let’s Talk" series without authorization, CCTV International Network Co., Ltd. sued the court, asking the defendant to immediately stop the transmission of the program involved in the infringement through the information network, stop the infringement of the relevant copyright enjoyed by the plaintiff and compensate the economic loss of 1.15 million yuan. A few days ago, the Haidian Court accepted the case.

Another business is dead! LeTV Cloud Disk announced the suspension of services

With the trend of strict supervision and few online disks being profitable, many online disks or manufacturers’ Cloud as a Service have announced the collapse since last year. Now, LeTV Cloud Disk has also issued a suspension announcement, announcing that it will stop personal cloud disk services, the specific time is June 30, 2017. LeTV reminds users that please be sure to back up personal problems after the network disk is closed, and these files will never be found again after the shutdown. Regarding the reason for closing the network disk, LeTV said that this is due to the use of cloud disk storage by some criminals to distribute illegal files such as piracy and pornography.

Apple strictly prohibits the application of Hot Module Replacement Honor of Kings, 12306, etc. affected

Recently, Apple announced to some developers that if they do not remove the code related to Hot Module Replacement by June 12, their apps may be removed from the shelves. Apple has previously issued relevant warnings to them. This means that mobile games including Honor of Kings, Onmyoji, Happy Xiaoxiao and other mobile games cannot continue to use the iOS Hot Module Replacement function. Apple’s App Store review team sent an email to some developers recently saying, "In March this year, we have sent a message to remind you that your app appears to have some Hot Module Replacement code, which violates the 3.3.2 clause of the Apple Developer Agreement and the 2.5.2 clause of the App Store Review Guidelines. We have asked you to remove all relevant code, frameworks or SDKs and resubmit the version. At the time of this push notification, we have not received any corresponding adjustments from you. To ensure the normal operation of your app in the App Store, please submit an update before June 12, 2017. If you do not make adjustments, your app may be removed from the App Store. "

The president’s Twitter account blocked netizens, and Trump received a lawyer’s letter

According to foreign media reports, some Twitter users are always criticizing or mocking US President Donald Trump on Twitter. As a result, Trump simply banned these users from accessing his Twitter account. As a result, the lawyers representing these users sent a direct letter to President Trump, asking him to restore the users’ access or sue him for violating the Constitution. In a letter sent to Trump on Tuesday, the lawyers argued that the US president’s Twitter account is a "public forum" and therefore the Trump administration cannot constitutionally ban them from accessing the account because they disagree with others. The letter demanded that the president immediately unblock these users or take him to court.

Customer online shopping beauty services caused eye injuries, sued the beaver family for nearly 20,000

Ms. Li made an appointment for beauty services on the Beaver Home platform. After receiving beauty services, Ms. Li suffered an eye injury and was admitted to the hospital for medical treatment. For this reason, Ms. Li sued Beaver Home to the Chaoyang District Court in Beijing, claiming nearly 20,000 yuan. Beaver Home stated that it is only an online service trading platform that provides information for service providers and customers, not a beauty service provider. For this reason, Beaver Home applied for an additional beauty service provider, Ms. Tian, as the defendant. Yesterday, the case was heard in Chaoyang Court. Both Beaver Home and Ms. Tian believed that it was unreasonable for Ms. Li to inform Beaver Home of her eye injury after 7 days of receiving beauty services, and questioned the cause of Ms. Li’s eye injury.

Apple employees in China arrested for illegally obtaining iPhone user information

It was learned from the Cangnan County Public Security Bureau in Zhejiang that the police cracked a case of illegally obtaining computer information system data and infringing on citizens’ personal information, arrested 22 alleged offenders, and destroyed the underground black industry chain. According to reports, in January 2017, the Cangnan police found that Apple’s domestic employees were suspected of illegally obtaining citizens’ personal information associated with Apple mobile phones and selling them online, involving a huge amount of money. Immediately, the police aimed to track down the source, destroy the platform, and break the chain. After months of investigation, on May 3, Wenzhou City, Cangnan County two levels of public security organs organized personnel to Guangdong, Jiangsu, Fujian and other places unified network, arrested a total of Li, Gan, District and other major alleged offenders 22 people, including Apple domestic direct selling company and Apple outsourcing company employees 20 people, the seizure of a number of computers, mobile phones, bank cards and other crime tools, preliminary identification of the amount of more than 50 million yuan. (Zhang Na/Titanium Media Intern Editor)

Another e-commerce company backed by Tencent, buying into community groups

Original, Wang Yaqi, e-commerce online

Text | Wang Yaqi

Editor | Sask

At the moment of the epidemic, the fire of community group buying has begun to burn again.

Recently, it has been reported that Vipshop is recruiting a head of delegation in Zhuzhou, Hunan. Judging from the recruitment information disseminated, the first to recruit is the investment promotion staff (BD) – in addition to expanding the position and developing the head of delegation, the job content also includes assisting the head of operation and revenue, and the position treatment is calculated according to the basic salary of 4000 + performance + commission. BD is often the prelude to building the business and team, but on the major recruitment platforms, there is no official recruitment information for the time being, and this recruitment is more likely to be carried out quietly.

As an e-commerce platform that swipes TV screens all year round, takes clothing as its core category, and has a stronger "sale" mind, Vipshop and community group buying are connected in tandem, which at first glance is very inconsistent. But it is reasonable to analyze the business model. Vipshop has always wanted to cut from vertical categories to all categories, but the "lack of traffic" has always stuck its transformation lifeline. Even in 2017, Tencent and JD.com announced their investment in Vipshop, and Vipshop sales entered WeChat Jiugongge. The continuous supply of traffic from Tencent’s social products still failed to solve the anxiety of Shen Ya, the founder of Vipshop.

In the field of e-commerce, the division of online traffic has been basically stable, but offline traffic has not yet been fully penetrated, and there is still a chance to take a chance.

Community group buying is considered to be the hottest track in 2020, but this year, there have been subtle changes:

1. Compared with the "first day order and next day pickup" recognized by the industry in the previous two years, the model of community group buying seems to have returned to the essence of the original "group buying", a model of making a fortune from a private domain;

2. Regional and local groups have begun to thrive again, and even now it is a personal group – through tools such as Kuaituan, anyone can not be attached to a certain platform, become a leader, and enter the community e-commerce;

3. From high-frequency fresh food to daily general merchandise, consumers who have been cultivated are no strangers to group buying and even demand more.

The change of the competition landscape and the maturity of consumption habits have increased the "probability" of Vipshop’s community group buying. However, when Tongcheng Life, Food and Enjoy Club, and Shihui Group fell one after another, the orange heart selection and prosperous selection that brought capital into the game frequently contracted, and Duoduo Shopping and Meituan Preferred continued to lose money. The industry does not seem optimistic about Vipshop’s rash entry. In the second half of the increasingly complex industry, Vipshop up the ante may be a risky move, but it may not be a breakthrough.

"Group buying seniors"

Vipshop is not a traditional e-commerce platform. It first started by relying on "special sales" – it was more often called "flash sales" in the early e-commerce field. It is in the form of limited-time sales, regularly launching products of internationally renowned brands, at a discount of 1-50% from the original price for exclusive members to snap up for a limited time. This was a strong market demand a decade ago when there was a serious overcapacity in apparel: according to wind data, among the 87 listed companies in the textile and apparel industry, the cumulative inventory reached 73.20 billion yuan in mid-2012.

However, when the inventory dividend resources gradually dried up, the core competitiveness of the flash sale model was weakened. Vipshop’s competitor VANCL also launched flash sale, and the commission ratio was lower than that of Vipshop; Dangdang quickly launched "tail exchange", and the intention of challenging was obvious; not to mention JD.com and Tmall also launched their own special sales channels. For Vipshop, which started flash sale, the industry volume of flash sale is not as good as that of traditional e-commerce, and whether it is the supply chain or the self-produced traffic level, Vipshop cannot compete with the comprehensive e-commerce platform.

In such an industry context, there is neither stable goods nor closed-loop in-app traffic, and accurate consumer groups have become Vipshop’s final weight. Getting more external traffic and becoming the head of the vertical industry have become the key to Vipshop’s competition, and it has also become an opportunity for it to target group buying.

In 2012, at the height of the PK battle, Vipshop officially tested the "group buying" model. The essence of group buying is group shopping, which uses social stickiness to gather more consumers – that is, traffic, which is exactly what Vipshop needs. Vipshop set up the group buying channel "Vipshop Group" at that time, which made a distinction from the main category of clothing of flash sale, mainly engaged in daily necessities, including cosmetics, home improvement, accessories, snacks… However, by the third quarter of 2014, Vipshop began to shrink the group buying business. By the second quarter of 2015, the group buying revenue contribution had been reduced to 0.2% of the total quarterly revenue, compared to 5.5% in the same period last year.

Vipshop is now very rich in categories

In this regard, Yang Donghao, then the CFO of Vipshop, once explained that the unit price of the group buying business was only half of the company’s main business, but the company still had to pay for the delivery of each group buying order, and the profit margin of the group buying business was much lower than that of Vipshop’s main business. Considering the low unit price of the group buying business, there was also a certain gap between the repurchase rate and the sale, so the operation was adjusted – Vipshop’s first group buying test started with external traffic, and finally did not make money, and finally gave way to the company’s short-term revenue indicators.

In the fierce competitive environment at that time, it was difficult to say that this was a wrong move. But a few years later, Vipshop was still worried about traffic, and its motivation for entering the group buying market was still there. The change was that the giants who had entered the market in the past two years had already used their money to develop their consumption mentality and market education. When consumers began to pay for group buying, Vipshop’s sales crowd that had accumulated for several years became a valuable asset. It was so similar to the label attributes of the group buying crowd that it was not surprising that Vipshop, a veteran with the "group buying gene", chose to leave the market again at this time.

Fresh food e-commerce has long been deployed

Nowadays, when we talk about community group buying, it seems that "placing an order on the first day and picking up the goods the next day" has been taken as a definition. Duoduo Shopping, Meituan Preferred, Amoy Vegetables… have all strengthened the "fresh" label for it. And the "old three groups" of community group buying: Tongcheng Life, Prosperity Preferred, and Shihui Group, were first ordered in the WeChat group to pry the private domain, and then became a platform. In a track with a very diverse business model, community group buying, which was born out of "group buying", is essentially still in the category of social e-commerce.

In the past few years, Vipshop has focused its attention back on specials, but it has always been obsessed with social commerce.

Opening Xiaohongshu, it is easy to be confused by the message "Recruiting Vipshop community leaders and university leaders" – although both are called leaders, the functions of the leaders here are not similar to those in community group buying. One leader told "E-commerce Online" that after becoming a leader, you can "issue coupons" or "send links". "All Vipshop products can be sent, and consumers can get commissions when they place an order. In terms of commission ratio, shoes are 3%, clothes are 6-7%, and cosmetics are 1%. Take a coupon over 999 yuan minus 50 yuan as an example, customers can get 949 * commission ratio income." In addition, if a new leader is recruited, the old leader can get a maximum of 355 yuan recruitment income.

Unlike group buying, Vipshop launched the Mini Program and APP "Only Enjoy Customer" in 2015, which is the above-mentioned "secondary distribution + Mini Program" logic, which is actually more similar to Taobao customers. It does not need to "form a group", but distributes rebates. The same as the traditional group buying model is that they all rely on private domain groups. The head of the group has certain network resources and operational experience can also be reused.

At present, it is not clear how Vipshop carries out community group buying, but it actually has a lot of cards in hand.

The industry believes that Vipshop may adopt two models: 1. Community rebate model, not bound by the actual geographical location, through online sharing to users, successfully earn part of the commission; 2. Community head model, with the geographical location of the community as the coordinate, point-to-point offline laying, more similar to traditional community group buying, transferring the distribution and labor costs at the end to the head.

If the first model is adopted, the "distribution leaders" who only enjoy customers are ready-made resources, but because the offline geographical location of the leader and the members of his private domain group is not the same, the distribution cost of the goods is on the platform side, and the distribution location is high. If the second model is adopted, although it needs to re-expand and recruit the leader, it is more biased towards the "real-world friends economy". After the distribution is perfected, the sales situation will be more stable. Centralized order issuance, distribution costs are also lower than the former.

Weixiangke is actually a distribution app.

But no matter which model is adopted, Vipshop’s ultimate goal is to sell goods and precipitate traffic, requiring not only the head of the team, but also the cooperation of goods, logistics, and tools.

As early as 2017, Vipshop launched a fresh food project. In 2018, Vipshop launched a fresh community store "Pinjun Life" and set a goal of opening 10,000 stores in three years. At that time, Vipshop Fresh and Pinjun Life had been connected in the background, and consumers placed orders on Vipshop or Pinjun Life APP, which could be delivered to their door or picked up by the store. At the end of 2020, the investment company wholly owned by Vipshop invested in the parent company of "Vegetable Dongpo". Vegetable Dongpo focuses on fresh supply chain management and community group buying system technical services to help enterprises solve problems in the supply chain such as order, procurement, sorting, distribution, mall and operation background such as product selection, high-quality, marketing and other issues.

Judging from several cards, Vipshop is at least prepared, and it is more likely to choose the "Community Leader Mode".

Did the leaders buy it?

Tongcheng Life, Prosperity Optimization, and Shihui Group all started from the private domain, but in the end they all took the road of developing the platform. A contradiction that has been repeatedly mentioned is that the platform model is actually converting the private domain traffic of the head of the group into the public domain traffic of the platform. The pull between the head of the group and the platform always exists between the two.

A straightforward question is whether the new generation of group buyers, who are already familiar with group buying and have personal resources in their hands, still buy into the platform? Or, more pointedly, at a time when the supply of goods is so abundant, how much loyalty does the group leader have left for a single platform? "Anyway, it is a group. Instead of letting the platform charge me a commission, it is better for me to earn the money myself," said a group leader.

In the past 12 months, the other side of the community group buying head players have fallen one after another. Local and regional groups are becoming active again, and even individual groups are rising rapidly – a community group buying tool called "Kuaituan", Mini Program, is popular. It belongs to Pinduoduo and can help the head of the group to publish group buying, follow orders and asset details. According to relevant media reports, in June 2021, the GMV of Kuaituan was 2 billion yuan, and the internal expectations of Kuaituan were doubled to 4 billion yuan in November 2021. Kuaituan official claims that there are more than one million heads. At the end of February this year, Tencent also tested a group buying tool Mini Program "Goose Enjoy Group" on WeChat.

Fast Tuan Tuan mode, source: Cayman 4000

At this point, community group buying has begun to divide into two paths: the platform model and the head model.

The advantage of the head of the group model is that the growth is rapid, and the head of the group from all over the world can spontaneously open a group, which makes the cost of community group buying the original city opening and expansion point greatly reduced; but the head of the group model is not without disadvantages. Take the fast group as an example, it is mainly divided into the supply head, the big head and the small head. The supply head is often the brand owner and the distributor, and directly controls the product resources; the big head is the early purchasing agent and micro-business, and the network resources are rich; the big head can set the commission ratio and let the small head help sell – but in this process, the boundaries between the supply head, the big head and the small head are not clear, and the situation of the head of the group "rolling each other" is common.

Vipshop enters the market as a platform. At this time, when it gets involved in community group buying, it must first face the contradiction of "pulling between the platform and the head of the group".

The layout of the category is also a challenge: whether to put fresh food on the shelves? Fresh food is a high-frequency consumption, which has been verified by many platforms for excellent drainage effect, but its profit margin is limited, storage conditions are harsh and easy to wear and tear, which is different from the standard transportation of clothing and other products that Vipshop has always been good at. For Vipshop, the uncertainty of doing community group buying is still very high, which may be an important reason why the industry is not optimistic about it.

However, military risk tricks sometimes come out of the blue, especially in areas such as community group buying and social e-commerce. Running through the new model is still the expectation of the industry. Vipshop, which has been silent for a long time, wants to return to the center of the stage, and everything can only be clearer when its business surfaces.

Original title: "Another e-commerce company backed by Tencent, entering the community group buying"

Read the original text

＂Yangtze River No. 7＂ reunion, Zhou Xingchi exclaimed Xu Jiao： Boys become beautiful girls!

1905 movie network news　The 26-year-old actor was selected at the age of 11 to play Zhou Xiaodi, the son of Zhou Xingchi in the movie. Then she signed an 8-year contract with Zhou Xingchi’s agency, Xinghui, and Xu Jiao chose to study abroad. After the agency contract ended, she did not sign a contract. In the blink of an eye, Xu Jiao was already 26 years old. Recently, she announced her return to Xinghui and returned to the arms of her old employer.

On the 19th, Zhou Xingchi’s agent Chen Zhenyu posted a photo of Xu Jiao and wrote "Xinghai is sailing, shining brightly. Welcome back to the big family of Xinghui." In the photo, Zhou Xingchi holds Qizai’s doll in hand and appears in the same frame as Xu Jiao. Xu Jiao forwarded: "In a flash of a finger, I’m back!" Announcing the re-signing of the contract with Zhou Xingchi’s company, and she also posted a meeting gift.

Zhou Xingchi also specially posted on the social platform for this: "Little brother has never flinched after all the storms in his life, but today he was scared and shrank. Zhou Xiaodi, the naughty boy of Changjiang No. 7, actually turned into a woman."

The continuation of the relationship between the two also surprised many fans, saying: "Welcome back after learning" "I am so relieved, inexplicably moved" "Looking forward to the new works of the two!"

What exactly is the Galaxy OS of Boyue X？

Nowadays, the car as a second living space can no longer meet the needs of young people only by relying on the three basic parts. It is smarter and more entertaining to capture the hearts of young people. Today we will talk about this Sanhao SUV, which is the best-selling SUV under its umbrella.

Five years ago, a sentence of "Hello, Boyue" ushered in the era of Chinese cars leading the world in intelligence. Now, Boyue X is listed, up the ante on the three good qualities of good-looking, easy-to-open and smart, inheriting the foundation of the Boyue family, injecting the new soul of X with "Flux energy surging, Relax enjoying freedom, Outfox outsmarting the future", and becoming a Chinese style intelligent SUV.

Powerful chip guarantees fast and smooth response, and AI voice is full of fun

One of the highlights of Boyue X this time is the Galaxy OS intelligent control center jointly built by Yikatong Technology, Geely and Baidu. This car-machine system adopts a new design method in voice interaction. It not only has new technology inside, but also is very user-friendly, once again defining the new standard of the 4.0 era of automotive intelligent digital cockpit. Geely Galaxy OS adopts a new generation of E02 high-performance digital cockpit computing power platform, 12nm process, 6G random access memory, 64G storage memory, and 8-core CPU, which makes the whole vehicle faster, the system response is faster, and the application switching is smoother. In addition, as the first mass-produced model of Baidu’s independently developed Honghu chip, Boyue X is equipped with Baidu Honghu intelligent voice computing platform and Mobileye EQ4 intelligent driving computing platform. The powerful chip integrated in multiple domains allows Boyue X intelligent cockpit hardware level to exceed the same level, greatly improving the wake-up speed, making the interaction experience smoother, just like a real-time conversation with friends.

This time, the AI real voice on Boyue X can record the voice of your closest relatives as a real voice package. At the same time, you can customize Q & A, talk and interact with relatives and friends in the car, and the boring driving becomes full of fun. It can be seen that the wake-up control can be directly read on the screen, reducing manual operation, and escorting the safety of you and your family.

All-dimensional interaction is intelligent and convenient, and the intimate cockpit atmosphere is full

The new intelligent AI interactive cockpit of Boyue X helps you bid farewell to the cold machine, and the whole vehicle brings a more considerate and warm driving experience. From the perspective of atmosphere, Boyue X directly fills the standard. The 72-color light-sensing interactive ambient lights equipped with the high-end version can link driving, sound and music, and 12 BOSE sound like a moving music hall, bringing palace-level sound effects.

There are also meters, cars, and HUD three-screen linkage, content display seamless connection, support for navigation three-finger sliding screen, instrument full-screen display navigation, so that drivers do not miss every intersection; 540 ° panoramic image with chassis perspective, smart non-sensory mobile phone digital key and mobile APP remote control, directly beyond the same level, shoulder-to-shoulder luxury. It is worth mentioning that the Boyue X is also equipped with a visual L2 + level intelligent driving assistance system, which can follow the car, recognize the road, avoid danger, remind, actively stop, actively follow, and automatically turn corners. At the same time, there are corresponding animations on the instrument for cars, cars, trucks, and pedestrians, which display the following distance in real time. Intelligent driving assistance is more visual, allowing drivers to understand the vehicle conditions and road conditions, and add a safety guarantee for themselves and their families.

Open ecosystem is fully covered to meet the entertainment needs of the younger generation of users

When it comes to Boyue X, the most interesting thing for young people is to launch Tencent TAI3.0, Huawei Hi-car and other ecological applications on Boyue X in conjunction with Tencent, Huawei and other first-tier manufacturers. The car covers music, video, navigation, life, games, WeChat, Douyin, smart home and other applications, so that social and entertainment can be seamlessly connected in travel and daily life, and truly drive with eyes and hands, and communicate with mouth and ears. In-car WeChat voice calls and location sharing can be realized synchronously; Huawei Hi-car is automatically connected to the Internet, automatically flows and switches between the car and mobile phones, and collaborates across screens, which is very convenient. When relaxing in the car, listen to music, brush Douyin, and watch videos. Who can resist such a pleasant experience?

Over the past five years, the Boyue family has won the trust of super 1.36 million users with the three good qualities of "good-looking, easy-to-drive and smart". From the pioneering "Hello Boyue" voice interaction in the industry to the full adoption of car-grade chip hardware, Boyue has been leading the intelligent development trend of China’s smart cars. Not only top-selling in the domestic market, it has occupied the top three SUV sales in China for many years, but also sells well in 25 countries and regions such as Russia/Philippines/Malaysia in Europe, Asia and America. It is one of the fastest models to break through the 1 million in the entire SUV market.

In the future, Boyue will continue to listen to the voice of users, guided by user requests, and continue to innovate and break through to cover a larger market to meet the different needs of young users in the new era. Boyue will use its strength to face the future market, take everyone to continue to travel south and north, and move towards the distance together with the same original intention.

Andy Lau’s ＂Crowd＂ exposes a special short film, and the heart-to-heart interpretation is well received

1905 movie network news Produced and directed by the director, Andy Lau, and starring in the absurd comedy movie is currently in hot release. On the first day of the film’s release, it won many audience praise and high scores on various platforms. It also rose in the ratings of Zhihu and Hupu double platforms.Whether it is the warm emotional core, the humorous plot or the wonderful interpretation of the powerful actors in the film, the audience is full of praise, and it is called "the film that cannot be missed during the Spring Festival of the Year of the Ox".

"Life is changed, life is changed." Recently, the film released a special short film "Flip Over", which combined with the New Year’s atmosphere to send everyone a witty and humorous "poisonous chicken soup" style blessing, encouraging every unknown generation to turn over the Year of the Ox, change their way of life, and turn the world around.

The rating is eye-catching! The praise is rave!　

"There is also warmth in laughter, and the viewing process is like a spiritual spa"

Cat’s Eye rating is 9.1, Taojiao’s rating is 9.0, Zhihu’s rating is 9.2, Douban’s rating is 7.6, and Weibo’s big V recommendation rating is 90%. The movie "Crowd" was released one day, and it has already received praise and recognition from many audiences, and they have expressed their viewing feelings one after another. This is a movie related to you and me. Everyone can see themselves in the movie and experience the emotions that hit the bottom of their hearts. Someone commented "This is about the loss and awakening of life. After laughing, you can feel the warmth of the movie."

More netizens admitted that "the localized interpretation makes people feel more cordial, and the warm emotion touches people’s hearts." More movie fans said that "it is like the soul has experienced a spa and experienced a rare movie viewing experience." Everyone felt healing from the screen and harvested warmth from the performance. Audiences also expressed their love for the movie on various platforms with adjectives such as "must see during the Spring Festival", "worth second brushing", "no urine points throughout the process" and "advanced performance details".

Created by director Rao Xiaozhi, the film "Crowd" is a Spring Festival hit. It tells the story of the top killer Zhou Quan (Andy Lau) and the lonely group actor Chen Xiaomeng (Xiao Yang) switching identities in an accident. The killer re-examines love and life in the process of falling to the bottom; the group reinvents the story of life in the process of impersonating the killer.

In addition to the emotional core of "warm heart", the unique presentation of the film also refreshes the audience. Many audiences expressed their deep impression of the stage elements in the film. The viewing process is like "play within a play", "advanced classical music makes people intoxicated", and the film’s original production and ingenuity have captured the hearts of many audiences. In the Spring Festival of the Year of the Ox, "Crowd", which is like a warm current of joy, is worthy of being included in your viewing list!

Good luck! Bad luck!

"Watch’Crowd Surge ‘return to the furnace during the Spring Festival and remake it, change the way you live"

In the "Turning Over" special short film released by "Crowd", the demonic style brings the audience the first bowl of "chicken soup" of the new year – the passage of time and the turning of bad luck. Even if you live in a messy rental house, Zhou Quan can arrange the room in an orderly manner and find your own spring; in the moment of loneliness and disappointment, you can’t give up yourself like Chen Xiaomeng, there will always be a beam of light to illuminate your progress.

Achievement is just an ordinary migrant worker, but also live an active life. I believe that the god of fate will favor you who are diligent; what should I do if my wallet becomes empty and my pocket bottoms out? Of course, I can’t be discouraged, it is also possible to get rich overnight. Facing the situation of life and adjusting my mentality is the way to turn the page. The ridicule caused by the exchange of life between the two in the film is ironic, and the story of boiling blood is full of excitement, which is not to be missed.

Also released alongside the special short film is a double poster of Andy Lau’s "acting" version. In the movie "Crowd", the top "killer" Zhou Quan (Andy Lau, played) and the down-and-out group actor Chen Xiaomeng (Xiao Yang, played) start a journey of exchanging lives. The poster follows their identity transformation, presenting the plot direction of "drama is like life, all rely on acting".

The film’s star, Zhou Quan (played by Andy Lau), is dressed in a tuxedo of street performance. It is very curious whether this is his living capital that took root in the bottom after losing his memory, or his diverse experiences of a decent life. It is also worth pondering whether the stack of documents raised in his hand is the real proof of his rich life or the tool of his crime in the rivers and lakes.

The other star of the film, Chen Xiaomeng (played by Xiao Yang), is clutching the objects related to his own destiny, holding a shiny pistol in his left hand and a rough sling in his right hand. How will the pistol and the sling affect his life? How can a frustrated life turn things around? How does a dashing life fall from the sky? And whether the flying keys in the poster are inextricably linked to their journey of changing identities.

On the road to playing others, the two leading actors have experienced some interesting plot episodes and experienced some heart-piercing moments. I believe that walking into the cinema will provide the answer.

Meizu X Lingke, joint debut, good gifts non-stop!

On August 8, 2023, the Meizu 20 PRO Lynk & Co Time series joint mobile phone was officially unveiled, and Lynk & Co 08 also opened pre-sale. In order to build momentum for new products, Meizu and Lynk & Co jointly launched a Lynk & Co Time series gift box worth 5588 yuan (limited to 1008 units). The owner of the Lynk & Co 08 EM-P Time Limited Edition can get the gift box by picking up the car. The gift box contains three products: the Meizu 20 PRO Lynk & Co Time series joint mobile phone (12GB + 512GB), the Lynk & Co Time series hourglass, and the Lynk & Co Time series mobile phone case.

At the same time, at 20:00 on August 8, Meizu Tmall 88 Member’s Day officially kicked off the event, superimposing a platform subsidy of 200 yuan, purchasing Meizu 20 series mobile phones to save 500 yuan, and the top 5 buyers can also enjoy a 50% discount. PANDAER designated interesting goods save 40 yuan for every 300 yuan.

The Meizu 20 series of mobile phones is a blockbuster new work of Meizu after two years of "no update", and once it was launched, it attracted a lot of attention and discussion. The series of mobile phones adhere to the brand’s "borderless" concept, which is vividly reflected in its appearance design. The Meizu 20 series uses a right-angled frame and a straight screen body, and the ultra-narrow frame brings the ultimate visual experience of the screen. In addition, there are ultra-luxurious hardware configurations, such as the Meizu 20 PRO Lynk & Co Time series joint mobile phone equipped with the second-generation Snapdragon 8 flagship processor, with LPDDR5X and up to 512GB UFS4.0 fast flash memory combination, the iron blood three-piece set brings excellent performance.

At the same time, the Meizu 20 PRO Lynk & Co time series joint mobile phone also adopts the industry-exclusive ultra-delicate micro-flash process, which feels delicate; and is equipped with 6.81-inch 2K super-resolution AMOLED polar edge color borderless screen, HDR10 + ultra-dynamic display and 120Hz adaptive super-sense smart refresh rate, bringing a delicate and real, comfortable and smooth visual experience.

It is not only a smart flagship mobile phone launched by Meizu and Lynk & Co., but also the joint mobile phone of Meizu 20 PRO Lynk & Co. Time series is also an outstanding result of the in-depth cooperation between the two companies in the field of in-vehicle interconnection. The mobile phone is combined with the Meizu Flyme Auto smart cockpit operating system carried by Lynk & Co 08 to realize the sharing of capabilities in four aspects: computing power, data, hardware and ecology. This makes the interconnection between mobile phones and in-vehicle devices achieve a comprehensive upgrade of software and hardware, which greatly enhances the experience of using the smart cockpit.

In the field of intelligent vehicle systems, the cooperation between Meizu and Lynk & Co has revealed more possibilities for future development to the entire industry.

The price reduction in Xiamen is coming! The maximum discount is 30,000, so act quickly.

In the car home Xiamen Promotion Channel, we are pleased to announce that BYD is carrying out preferential activities! This high-profile new energy vehicle has now begun to reduce its price in Xiamen. The highest discount is 30,000, and the lowest starting price is 169,800. If you are interested in BYD Han, now is a good time to buy a car. Please click "Check the car price" in the quotation form, and strive for a higher discount, so that you can enjoy more benefits when buying a car.

Byd Han’s exterior design is highly recognizable, adopting the concept of "Long Mai Design", and the front face design is original. The air intake grille adopts the "lip language" design, which divides the front face into two areas, the upper part is a closed air intake grille, and the lower part is an open design, forming a lip-like shape, which is very unique. In terms of overall style, BYD Han’s body lines are smooth and the roof lines are tilted backwards, creating a dynamic atmosphere. The side of the car body adopts a streamlined waistline design, which makes the whole car body look smoother, and the rear part adopts a through taillight design, which is very recognizable. Generally speaking, BYD Han’s design is very unique, full of sense of fashion and technology, which has left a deep impression on people.

Han car series is a medium-sized and large-sized car with a length * width * height of 4975*1910*1495 mm and a wheelbase of 2920 mm. The body lines are smooth, the lines are concise without losing the sense of strength, and the overall shape is fashionable and atmospheric. In tyre size, the front and rear wheels are both 245/45 R19, which provides the car with more stable and excellent handling performance. The front and rear wheel tracks of the Han car system are both 1640 mm, and the front and rear wheel tracks are the same, which makes the vehicle run more smoothly. The side lines of the car are smooth, the lines are concise without losing the sense of strength, and the whole car presents a fashionable and atmospheric appearance.

Han is a model with luxurious interior design. The steering wheel is made of leather, and the position can be manually adjusted up and down and back and forth. The central control screen size is 15.6 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front row has four USB/Type-C interfaces and mobile phone wireless charging function, while the back row has two USB/Type-C interfaces. The seat is made of genuine leather. The main driver’s seat can be adjusted fore and aft, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), while the co-pilot’s seat can be adjusted fore and aft, backrest adjustment, height adjustment (2-way) and lumbar support (4-way). The front seats are also equipped with heating, ventilation and massage functions, and the driver’s seat also has electric seat memory function. Generally speaking, Han’s interior design is luxurious and comfortable, with rich configuration.

Han is a car with a 1.5T 139 L4 engine, with a maximum power of 102 kW and a maximum torque of 231N m.. The car uses an E-CVT continuously variable gearbox, which makes the driving experience smoother and more comfortable.

Thanks to car home car owners for their comments on our models. We are very glad to hear that you spoke highly of our design, which is also the design concept we have been pursuing. The modeling design of the front face and the sharpness and charm of the headlights all show our attention and pursuit of details. The side lines of the car body are smooth and dynamic, and the wheel hub shape is also very beautiful, which reflects our grasp of the overall style. We are committed to providing consumers with the best quality automobile products, and hope that our models can bring you more surprises and satisfactory driving experience. Thank you again for your support and attention, and look forward to your coming again.

Huawei and Changan join forces to build Bosch in the era of smart cars.

Matters:

Changan Automobile and Huawei signed the Memorandum of Investment Cooperation. Huawei plans to set up a company (hereinafter referred to as the target company) engaged in R&D, design, production, sales and service of automotive intelligent systems and components solutions. Changan and its related parties plan to invest to acquire the equity of the target company (the proportion is not more than 40%) and carry out strategic cooperation.

Peace view:

Huawei’s smart car core technology will operate independently based on the principle of marketization to realize equity diversification.

The business scope of the target company established by Huawei includes intelligent driving solutions for automobiles, intelligent cockpit for automobiles, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent lights, etc. Huawei will inject relevant technologies, assets and personnel dedicated to the business scope of the target company into the target company. The company operates independently based on the principle of marketization, and adopts a market-oriented management system and salary incentive framework.

In principle, the components and solutions within the business scope are provided by the target company for vehicle customers. In principle, Huawei does not engage in businesses that compete with the business scope of the target company. In the future, the target company will gradually open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity. In addition to Changan, Huawei’s existing strategic partner car companies include Cyrus, Chery, Jianghuai and BAIC. From the perspective of business scope, the target company is basically equivalent to the independent operation of Huawei BU Division.

Huawei will operate its loss-making business independently.

Judging from the operating results announced by Huawei in the first half of 2023, the revenue of BU business, as the fifth largest sector, is 1 billion yuan, accounting for about 0.3% of its total revenue, and it is the only sector that Huawei is losing money at present. According to Huawei’s annual report, by the end of 2022, the research and development team of Car BU had reached 7,000 people, with a cumulative investment of 3 billion US dollars. According to the previous plan, Huawei BU will achieve profitability in 2025, but it is difficult to achieve this goal at present. This time, Huawei will operate the smart car business independently and introduce car companies as investors, which will reduce the drag of the smart car business on Huawei’s profitability.

Huawei has not changed its mind, and it is further away from Bosch in the era of smart cars.

Previously, some car companies were in conflict with Huawei’s cooperation model and worried about losing their "soul". This time, Huawei will independently market the smart car business and realize equity diversification, which can alleviate the doubts of car companies to some extent. Huawei’s technological leadership in the field of smart cars is clear, but we don’t think that the completely self-developed intelligent technology by car companies is the best option. Since the second half of 2023, Huawei’s deeply empowered models have been increasing, such as Zhijie M7, Aouita 12, Zhijie S7 (in cooperation with Chery) and Wenjie M9 (in cooperation with Cyrus), and Huawei’s presence in the automobile industry has been increasing. The willingness of other car companies to cooperate with Huawei is stronger than before. We expect that more car companies will dispel the concern of "transferring their souls" in the future and choose to embrace Huawei’s smart car technology.

The target company has great development potential, and its revenue scale will reach 100 billion in the long run.

Relying on Huawei’s leading intelligent solutions, the target company has become an industry leader in automotive intelligent systems and component solutions based in China, facing the world and serving the industry. In the short term, the annual sales volume of supporting models of the target company set up by Huawei is expected to reach about 1 million units.

In the long run, if the passenger car market in China reaches 30 million units, the target company accounts for 25%, and the bicycle supporting price is 20,000 yuan, the corresponding annual operating income will reach 150 billion yuan, and if the net profit rate is 15%-20%, the corresponding net profit will be about 22.5 billion-30 billion yuan. The target company has the potential to grow into a domestic head supplier of smart car software and hardware solutions, and has the business potential of 100 billion yuan revenue scale and 10 billion yuan net profit scale.

Chang ‘an has a good foundation for in-depth cooperation with Huawei, and there is great room for further strong alliance.

Aouita is a high-end brand of Huawei, Contemporary Amperex Technology Co., Limited and Huawei. With the combination of avant-garde styling design and Huawei’s leading intelligent technology, the brand influence has gradually expanded. In addition, Changan Automobile has also announced that its brand will cooperate with Huawei in the field of automobile intelligence, especially in the field of smart driving.

We believe that Changan Automobile has made some mistakes in the investment in smart car technology, and we should pay close attention to the definition of vehicle products, provide flexible smart car solutions for consumers, and rapidly enhance the comprehensive competitiveness of Changan Qiyuan, Deep Blue, Aouita and other brands. In addition, Changan Automobile is the first car company to invest in the target company, and it is expected to enjoy the benefits of the future valuation improvement of the target company to the greatest extent.

The feature of Huawei’s smart car selection is that Huawei is deeply involved in product definition and channel sales, and the target company will serve the entire automobile industry.

Huawei is deeply involved in the product definition and channel marketing of smart car selection, and enjoys relevant benefits. The target company established by Huawei this time will face the whole world and serve the whole automobile industry. We believe that the ultimate success of automobile enterprises depends on the improvement of vehicle production and sales scale and brand premium, so the core competitiveness of automobile enterprises such as product definition, channel efficiency and supply chain stability are indispensable. The comprehensive ability of car companies has a great influence on the effectiveness of future cooperation.

Author of this article:Wang Dean, Wang and Hai, source: Ping An Securities, original title: "Huawei and Changan join forces to create" Bosch "in the era of smart cars"

Wang Dean S1060511010006　

Wang jihai　S1060523080

Risk warning and exemption clause

The market is risky and investment needs to be cautious. This paper does not constitute personal investment advice, nor does it take into account the special investment objectives, financial situation or needs of individual users. Users should consider whether any opinions, viewpoints or conclusions in this article are in line with their specific situation. Invest accordingly at your own risk.

西安夜生活网论坛,西安耍耍网,西安品茶网

Powered by jkdghlf