Original, Jiang Xiaohei Garage No. 42

01 Weekly Index

02 highlights of the week

Extreme Krypton 009 starts delivery, the fastest delivery record?

On January 15, the first pure electric MPV JK 009 under JK Smart Technology was delivered as scheduled.

As the second model of Extreme Krypton Intelligent Technology, 76 days after its launch on November 1, Extreme Krypton 009 has been delivered on schedule, and this speed may currently rank first among Chinese pure electric brands.

The first batch of users held delivery ceremonies in the delivery centers of Beijing, Shanghai, Hangzhou, Nanjing and other cities, and the executive team of JK Intelligent Technology delivered vehicles to the first batch of users in the delivery centers of some cities.

Quick review:

From the delivery time, to a certain extent, it can be explained that JK is iterating again in the whole process of development and production of the second model.

Previously, An Conghui said in an interview with the media: "The Extreme Krypton brand hopes to double its sales to about 140,000 units in 2023." As a reference, in 2022, Extreme Krypton has won 71,941 sales with the 001 model.

After updating the 2023 001, the price/performance ratio of this car has been strengthened again, and 86 and 140 kWh battery options have been added to further expand the consumer client base.

So, we can guess how much sales will be contributed by Krypton 009 in 2023?

Ask the world to announce a price reduction, while providing old car owners with feedback benefits

At 8:30 am on January 13, AITO Automobile announced that the price of the M5 EV and M7 models will be reduced, with a maximum price of 30,000 yuan. At the same time, the old owners who have already picked up the car will be arranged to give back benefits as compensation.

The specific vehicle price reduction information is as follows:

M5 EV rear drive standard version 259,800, 28,800;

M5 EV four-wheel drive performance version 289,800, 30,000;

M7 Comfort Edition 289,800, 30,000;

M7 Deluxe 309,800, 30,000.

In addition, for owners who have picked up their cars before 08:30 on January 13, 2023, we will provide feedback benefits:

M5 series will give 2 years of basic maintenance;

The first owner of the M5 EV extended the vehicle quality assurance to 8 years/160,000 kilometers and gave 120,000 AITO points, with a total value of about 33,000;

The first owner of M7 Comfort Edition and Deluxe Edition extends the vehicle quality assurance to 8 years/160,000 kilometers and gives 120,000 AITO points, with a total value of about 33,000;

The first owner of the M7 flagship extended the vehicle quality assurance to 8 years/160,000 km.

Quick review:

After the price reduction, the price of the M5 EV is basically the same as that of the Model Y rear-drive version, and the price of the M7 deluxe version is basically the same as that of the Model Y. The meaning of this wave of same-price rivalry is undisguised.

The main goal of the price reduction is to promote, and Tesla different places, ask the world did not say some understanding of the high cost of logic, but the price reduction action is called "New Year’s Thanksgiving feedback", and to have picked up the car users 120,000 points and extended warranty service.

It is both reasonable and reasonable to simultaneously compensate old users while reducing prices. This time, we have made a good template for how to deal with Tesla’s price reduction. There is a high probability that many friends will refer to this strategy in the future.

During the Spring Festival, high-speed power replacement is free! NIO announces power replacement discounts

From January 13 to February 5, NIO announced that all 346 expressway power swap stations across the country will provide unlimited free power swap services to all NIO vehicles (except for operating vehicles), among which the high-speed service area power swap stations will provide 24-hour services to provide users with more convenience during the Spring Festival.

So far, NIO has built a total of 1,307 power stations in the Chinese market, including 346 expressway power stations, and completed the layout of high-speed power exchange networks in 5 vertical, 3 horizontal, and 8 major urban agglomerations:

5 vertical: G 10 quadrillion high-speed, G 20 quadrillion Shanghai high-speed, G 40 quadrillion Hong Kong and Macao high-speed, G 50 quadrillion Kunming high-speed, G15 Shenyang high-speed;

3 horizontal: G50 Shanghai-Chongqing Expressway, G30 Lianhuo Expressway Sushan Section, G60 Shanghai-Kunming Expressway Huxiang Section;

8 urban agglomerations: Beijing-Tianjin-Hebei Urban Agglomeration, Yangtze River Delta Urban Agglomeration, Greater Bay Area Urban Agglomeration, Chengdu-Chongqing Urban Agglomeration, Shandong Peninsula Urban Agglomeration, Middle Reaches of the Yangtze River Urban Agglomeration, Central Plains Urban Agglomeration.

At the same time, NIO released the 2023 Spring Festival travel service guarantee plan. During the entire Spring Festival, NIO will have a team of more than 5,000 people participating in the service guarantee, covering six scenarios of power-up service, road rescue, road service supply station, repair and maintenance, value-added service, and online exclusive service group, to escort users’ Spring Festival travel.

Quick review:

Due to the liberalization of the epidemic policy this Spring Festival, the number of people who choose to return to their hometowns for the New Year will undoubtedly exceed the previous two years, and the national expressway will also usher in the largest passenger flow in recent years. It can be predicted that there will be long queues in the high-speed service area, whether it is gas stations or charging stations.

NIO has long laid out its own power station in the high-speed service area, and has now opened up most of the country’s major high-speed sections, providing NIO owners with a supplementary experience beyond other electric vehicle owners for long-distance travel.

With NIO announcing that there will be unlimited free power changes during the Spring Festival for high-speed power stations, the number of owners who choose to drive NIO models during the Spring Festival will also increase significantly. It is still unknown whether the high-speed power station can withstand this wave of power change pressure. We look forward to your feedback in our official community after experiencing high-speed power changes during the Spring Festival.

Focusing on parent-child travel, Extreme Fox KAOLA released

On January 9th, KAOLA was officially unveiled, officially defining it as "the world’s first smart parent-child car". KAOLA is the first scenario-driven product of JAOLA, creating a series of solutions around the scene of parent-child travel.

In order to take care of the needs of parent-child travel, Extreme Fox KAOLA has specially made 6 exclusive designs. First and foremost, considering that it is inconvenient for mothers to hold their children and open the door with something, the rear doors on both sides of KAOLA are designed with electric side sliding doors. With the induction of the welcome light after unlocking, the vehicle can automatically open the rear door at the corresponding position after touching the welcome light with their feet. At the same time, the child seat behind the main driver of the vehicle automatically rotates, making it convenient for mothers to place their children in the safety seat.

Secondly, KAOLA has a high definition camera in the back row, which can display the picture of the child in the back row in real time on the central control screen during the driving process, which is convenient for the mother to observe; at the same time, the camera can monitor the status of the child, and when the child is found crying, feeling hot or suspected of needing to change the diaper, there is a corresponding automatic treatment plan, or timely prompt on the central control screen.

In terms of interaction, it is equipped with 4-zone voice function, which supports continuous dialogue and visibility. The voice assistant can show various states such as listening, surprise, execution, and reminder. At the same time, voice commands have been customized for children. When children need to listen to stories, relevant audio content can be played. But when children make unreasonable demands such as opening windows, they will kindly decline the request.

In addition, there are many details that reflect the fact that this is a model designed specifically for parent-child travel.

Quick review:

As a market-segmented product, KAOLA has indeed made some designs that have not been seen in other models in all aspects for parent-child travel, meeting the segmentation needs of parents and mothers.

However, in order to meet these needs, the car also has some compromises. For example, the vehicle has only four seats, and one seat is an electric child safety seat, which means that the car can only seat a maximum of three adults, which is not suitable for daily transportation.

In addition, having only one electric child seat obviously does not meet the needs of families with twins or two children, further limiting the number of people the car can meet.

Extreme Fox KAOLA is very similar to those models created for niche car fans. They may not have a large audience, but they will always meet the pain points of some people.

Tengze D9 Q1 OTA Assisted Driving, Released Two New SUVs This Year

On January 11, 2023, Tengshi held the 2023 Tengshi Automotive Communication Day.

In the past 2022, the Tengshi brand has achieved a brand rejuvenation from 0 to 1. On May 16, 2022, the brand rejuvenation, Tengshi D9 officially appeared, officially launched on October 21, and started delivery on October 25; at present, D9 has received more than 50,000 orders, and the cumulative delivery has broken 10,000, becoming the fastest high-end MPV to break 10,000.

At the same time, Tensi officials said that Tensi D9 will welcome its first OTA in Quarter 1 in 2023. It mainly includes assisted driving capabilities, including: ICC intelligent pilot function (high speed + expressway), LDA lane departure assistance, ELKA emergency lane keeping assistance, APA automatic parking assistance, ILCA interactive lane change assistance.

Quick review:

At the event, Tengze showcased the owner composition of the D9:50% of BBA luxury car users, 25% of 6/7 seat SUV users, 15% of luxury fuel MPV, 10% of BYD redemption, including about 15% of women. In addition, Tengze also announced the next model plan, which is divided into 5 series as a whole, distinguished by the DENZA initials.

This year, two SUVs named after the letter N will be released: the N7 and a mid-size SUV with a 6/7 seat layout.

Written by: Jiang Xiaohei

Original title: "Extreme Krypton 009 breaks through the fastest delivery; AITO asks the world to reduce the price of two cars; NIO announces the Spring Festival power exchange discount | E Week News"

Read the original text

It is the fourth model of the Deep Blue brand. After operating independently from Changan Automobile for more than a year, Deep Blue Automobile has been growing rapidly.

With the first model SL03, it started the brand volume and became the absolute dark horse popular model in the 10-200,000 price range. Deep Blue Automobile took "the first new energy automobile enterprise in the state-owned enterprise to achieve double breakthroughs in scale and profitability" as its corporate goal, and also shouted "Build the’deep bit ‘development pattern of state-owned enterprise Deep Blue, private enterprise BYD, and foreign enterprise Tesla".

Looking back at the story of the dark blue brand in the past two years since its birth on the eve of the L07 listing, it can be said to be a model example of the transformation of domestic traditional car companies to new energy.

Find your spot

Deep Blue Automobile is the second new energy brand hatched in Changan. It was established later than Avita. From the very beginning, its brand positioning and Avita have gone in two different directions, one for the high-end market and the other for the mainstream mass market. This has also allowed the Deep Blue brand to undertake the important task of Changan New Energy’s growth in the market.

In the early period of Changan Deep Blue, after the first model SL03 went on sale and rapidly expanded through the channel advantages of Changan Automobile, Deep Blue soon became famous as a latecomer.

The success of the SL03 also established the brand foundation for the dark blue car.

The 10-200,000 price range is known to be the most competitive in the market and the most difficult for car companies to hit the mass market. New energy vehicles have grown rapidly in recent years, which has caused a great impact on fuel vehicles, but this is mainly reflected in the low-end market below 100,000 yuan and the high-end market above 250,000 yuan. In the 10-200,000 yuan fuel vehicle sales volume is the largest and the most stable market price range, the overall proportion of new energy vehicles is still much lower than that of fuel vehicles.

The reason is that low-end electric vehicles within 100,000 yuan mainly meet the needs of urban transportation, and the price of more than 250,000 yuan, under the blessing of intelligence, brand and service, with the performance advantages of electric vehicles themselves, it is very good to meet the needs of high-budget consumers for high-end models.

At the price of 10-200,000 yuan, people still need to be able to bear the main products of daily household use, which need to meet various use scenarios, and have high requirements for space, configuration, performance and battery life, and can not appear obvious shortcomings. So far, new energy vehicles that can meet the above requirements are still very scarce.

SL03, which makes up for the gap in this category, its main price range is the market where fuel vehicles are more accepted and recognized by users. It is much more difficult to gain a foothold in this market than to win the high-end market of more than 300,000 yuan.

The positioning of the first model fits the gap in the market well, and also sets the image and tone of the dark blue brand. Several models currently on the market have been cultivating the market built around the SL03 in terms of price, configuration, and positioning. This is a key step for the success of dark blue.

Act of innovation

SL03 established the dual energy route of range extension + pure electricity at the beginning of its listing, which was rare in the market where both new car makers and traditional car companies were rolling in the form of pure electricity in the exploration stage of new energy.

Li Auto has only launched models since the beginning of ONE, but the high price is not acceptable to mainstream household users in the mass market. After the launch, it not only gives users dual options, but also allows the power to "afford" the position.

Deep Blue has abandoned the pure fuel route since the beginning of the development of the model platform, balancing the two types of extended range and pure electricity. This approach has not appeared before, and it is this that makes the Deep Blue SL03 extended range version have the advantages of the pure electric platform in power layout and space utilization, while the pure electric version does not compromise because of the extended range power.

This is Deep Blue’s innovative move, which not only completes the layout of dual energy forms, but also optimizes both forms.

Innovation and exploration in the energy situation have allowed Deep Blue to have a relatively loose degree of freedom in the product line, which can not only meet household needs, but also dig deeper into sub-segments. For example, the G318 launched this year is another layer of innovation completed under the deep range extension technology research and development of Deep Blue.

After the successive launch of SL03 and S07 home models, no one would have thought that Deep Blue, which aimed at the mainstream mass market, would use a large SUV for city + off-road as the third model. The launch of G318 not only made Deep Blue’s range extension technology implementation a leap and self-evidence, but more importantly, brought the price of off-road models back to the "mass range". After all, the price of off-road models built by domestic car companies is generally 300,000, and it can also meet the needs of daily urban transportation.

Born out of Changan Automobile, Deep Blue has inherited Changan’s century-old emphasis on product and technical leadership. Although it has been established for less than three years, the growth rate of Deep Blue is very fast.

Embrace the market

After changing from Changan Deep Blue to Deep Blue Automobile, it has been improving the brand operation thinking of traditional car companies in the past, and adapting to the current market competition with a more flexible and changeable style in the new energy transition stage.

NIO’s form of power exchange is unique in today’s global new energy vehicle companies. It makes the way of replenishing pure electric vehicles shift from relying on charging piles to more flexible and fast "battery exchange". After NIO has vigorously carried out power exchange infrastructure building for many years, the current domestic power exchange station layout has been relatively mature. When seeing the advantages of power exchange, Deep Blue chose to cooperate with NIO to innovate in the form of power exchange. In the future, Deep Blue will also launch models that can achieve power exchange.

Secondly, when the new energy market has moved from early electrification to intelligent stage, the competitiveness of car companies today is reflected in intelligent driving and intelligent cockpit. Compared with the intelligent cockpit, it can be completed through the cooperation of car companies and suppliers. Intelligent driving requires car companies to spend huge manpower, material resources, financial resources and time, which is not easy. Deep Blue also took the initiative to choose Huawei as a partner to make up for Deep Blue’s shortcomings in intelligent driving capabilities.

Huawei’s smart driving ability can be felt from the performance of brands such as Q Jie and Avita, and as the current global leader in smart driving, Huawei’s smart driving is also a full selling point, which can help car companies carry out effective marketing publicity. The upcoming L07, Deep Blue officially called it "the only medium-sized car equipped with Huawei’s smart driving in the 200,000". First, let users perceive the relationship between Deep Blue and Huawei’s smart driving, and second, let Huawei’s smart driving enter the mainstream market 200,000. After all, other models equipped with Huawei’s smart driving are priced in the 300,000 range.

Deep Blue’s flexible business philosophy allows it to actively embrace market changes and choose timely and correct measures to respond, which is different from traditional automakers and is also a capability that most new energy automakers do not have.

In more than two years of establishment, it has achieved multiple breakthroughs in sales and market volume. These are the "surprises" that Deep Blue has brought to the new energy market as a rising star. To ask if Deep Blue has succeeded? Maybe the L07 and S05 that will be listed one after another will give a clear answer.