标签归档：西安夜生活论坛

Is the queue in online celebrity Store a support or a real fire？ Nearly 3 adults are willing to line up for 2 hours.

　　Recently, the data released by the survey organization shows that nearly 30% of the consumers interviewed are willing to queue up for online celebrity drinks for two hours. There is also an endless debate about whether these are really queuing or hiring people to gather popularity. Beijing Youth Daily reporter found that hiring people to queue has long been a "primary means". online celebrity stores use the environment, products and marketing methods to make passers-by become queuing customers, which is behind the quiet change of consumers’ consumption concept.

　　phenomenon

　　"Punch in" the first online celebrity store in the New Year

　　Queue for an hour to buy milk tea

　　Liujing, who finally returned to Beijing from his hometown to work after the Spring Festival holiday, rushed to do two things before he came to tidy up his cabin — — Shooting snow scenes in the Forbidden City and punching in the online celebrity coffee shop in the Forbidden City.

　　Although there is "coffee" in its name, it is more like a online celebrity tea shop than a traditional coffee shop. The commodities, such as Kangxi’s favorite chocolate, milk tea with 3,000 beauties, smiling when riding a princess in the world of mortals, our palace’s delightful rolls and nourishing rolls, as well as the external packaging and the environment inside and outside the store, are the reasons why liujing, a young man, is in great demand.

　　In order to punch in and take photos, liujing not only braved the wind and snow to plunge into the Forbidden City from the East Fifth Ring Road, but also queued for nearly an hour in the cafe to get the unique gold-bottomed paper cups of the Forbidden City and the red cup sets with the patterns of the Forbidden City printed on them.

　　When liujing got the milk tea, the first thing he did was not to taste the drink in the cup, but to take a circle of photos in the store with the cup, and then go to a position where he could take a panoramic view of the turret, use this cup as a foreground and take a group of photos, and then he began to make friends circle while drinking with satisfaction.

　　From going out to finishing the circle of friends, after more than three hours of tossing and turning, drinking milk tea that has cooled somewhat, liujing felt glad you came. In fact, in the coffee shop in the corner building of the Forbidden City, many customers are like liujing. Although some people think that the quality of the drinks in this store is average, people who come to taste it are still in an endless stream. Some netizens called this place "the first online celebrity store in 2019".

　　interview

　　Customers take more meals than order.

　　Outside the store, the price of "yellow cattle" doubled

　　Although some netizens complained because they waited for nearly an hour to enter the "online celebrity Store" of the coffee in the corner building of the Forbidden City. But at present, no one has linked this popularity with "hiring people to queue up". But another online celebrity store was once caught in this storm. In 2018, two stores of Xicha were opened in Beijing, but they were frequently on the news and hot search because there were too many people waiting in line. Because there were too many people waiting in line, Xicha was once exposed as "hiring people to queue up". For this problem, its founder said that the store was too busy to open takeout, and Xicha wanted to solve not the number of customers, but how to improve productivity.

　　In order to verify whether the queue is for childcare or customers, Beijing Youth Daily reporters visited five tea shops in Beijing at different times in the past half month. In one hour, the number of drinks sold by different tea shops and at different times varies, ranging from 130 cups to 210 cups. The reporter of Beiqing Daily noticed that there were almost no people who lined up repeatedly during this period.

　　During the visit time of reporters of Beiqing Daily, the number of take-out in Xicha Store in the office area once exceeded the number of stores currently on sale. In the stores with large sales volume, customers waiting for meals were once more than those waiting in line.

　　At Joy City Store, the number of customers waiting for drinks in the surrounding area during the visit time of Beiqing Daily reporter was once twice as much as that of people waiting in line. In Changying Tianjie store, it takes less than 10 minutes to order food and more than 15 minutes to pick it up.

　　In addition, in the vicinity of Sanlitun stores, there are even people selling queuing places.

　　"It’s lined up inside. It’ll be there soon. Anything you want will do." A woman told the reporter of Beiqing Daily. A drink of more than 20 yuan, bid to 50 yuan. And she also took the small ticket that had been paid, saying that if she added some money, she could take the meal directly with this small ticket. The receipt shows a drink and a fruit tea that are the store’s signature. "Don’t worry about not selling, I want to buy a lot." When the reporter of Beiqing Daily asked how to deal with the failure to sell the meal receipt, the lady said.

　　Chu Xian, a marketing insider, said that hiring people to queue up is a means for some emerging small brands to create momentum, which is relatively primary and suitable for the brand’s creation period, but it can’t last long. Once the brand image is established, hiring people to queue up is not only unhelpful, but also may cause brand damage. For hi-tea and Forbidden City Corner Coffee, this relatively low-end marketing method is not needed.

　　interpret

　　Create the illusion that demand exceeds supply.

　　Let consumers "wait reasonably"

　　"It’s all here. I just want to try it. Anyway, it’s nothing." In the interview of the reporter of Beiqing Daily, this statement has the highest "voice".

　　Customers who have this idea are also the means of "hunger marketing" by businesses. Marketers say that waiting in line is the time cost consumers pay for their favorite drinks. How to enlarge this time cost within a reasonable range and create a scene of "demand exceeds supply" requires the planning of merchants.

　　In the eyes of some marketers, these tea shops in online celebrity are full of hints that "it is worthwhile to pay time and cost" to dilute the purpose of "hunger marketing". Take 1: 00 as an example. As a representative of the street tea shop, 1: 00 doesn’t have any place to sit in the shop, but the operating cabinet area in the shop is bigger and longer than that of the ordinary street tea shop. The clerk always needs to take materials from one end of the counter and then run to the other end to seal them, in order to complete the production of all milk tea. This lengthens the time of making milk tea, objectively makes customers wait longer, leading to queuing, but also makes the waiting customers clearly see the whole process of making milk tea. This technique has also been imitated by many online celebrity stores and carried forward.

　　Marketers said that although they couldn’t feel the service of online celebrity store in the queue, these value-added experiences weakened the attribute of "manufacturing" and emphasized the store service, with Xixian tea featuring strong brand and strong operation and Naixue tea focusing on social scenes as typical representatives.

　　Among the online celebrity stores that have survived for more than one year, hi-tea is quite the essence of this method. Not only the production area is fully displayed, but also a large number of people make it inside. On the one hand, this move improves efficiency, on the other hand, it is to highlight the value of its products and make consumers feel that "it makes sense to wait". In addition, hi-tea, Naixue-の tea and inWE-flavored tea leave a large number of seats in the store and decorate the store in a high-end and fashionable way, at the expense of the business area in the store to increase decoration.

　　Wang Hao, a food and beverage analyst at Mintel, said that opening a online celebrity tea shop with exquisite decoration and novel layout in the shopping center can help improve the consumption experience and relieve the anxiety of consumers waiting in line for a long time.

　　However, the queuing or full situation in the store makes passers-by curious about going to online celebrity store, which leads to concerns and potential customers. In an interview with reporters of Beiqing Daily, nearly 60% of those who didn’t take part in the queue said that if online celebrity stores didn’t queue up, they would like to buy their products and try them. There are also a few customers who hold the attitude of "optimistic about many people buying and wanting to taste how delicious it is".

　　observe

　　The rise of "scene consumption"

　　Customers are willing to pay for added value.

　　"For a cup of milk tea, as for this queue?" This may be a question that many consumers who pass through Sanlitun Xicha feel when they look at the customers who are lined up in sections.

　　The data survey reflects customers’ tolerant attitude towards online celebrity stores. Mintel, a research organization, recently released a report saying that its research shows that 28% of consumers think it is worthwhile to queue up for two hours to buy online celebrity tea. In the report of another survey agency, Ai Media Consulting, 74.5% of consumers surveyed can accept queuing for milk tea for less than half an hour.

　　According to Mintel data, the market growth of tea shops in China reached its peak in 2017-2018, with a compound annual growth rate of 14% increasing to 48.5 billion yuan. In some shopping centers in Beijing, the number of tea shops even exceeds the number of fast food restaurants. With so many choices, many consumers are still willing to queue up for a cup of milk tea for about half an hour. Analysts say and the change of consumption concept — — The transition from experience consumption to scene consumption is closely related.

　　Zhu Danpeng, a food industry analyst in China, said that people are demanding higher and higher quality of life. Eating is not only for satiety, but also for freshness, health, feeling and even personality. In online celebrity restaurants, there are not only novel products, but also scene consumption, with more services and brand added value. Consumers are willing to pay for this part of the scene, not just for the goods themselves, or even pay a high premium or time cost, which is itself a manifestation of consumption upgrading. This is just like some white-collar workers were more willing to go to Starbucks for consumption. In fact, they didn’t just like drinking coffee, but more recognized the lifestyle represented by Starbucks. Today’s online celebrity store also represents a lifestyle and consumption values recognized by young people, and is a vivid annotation of the new trend of consumption.

　　Text/reporter zhangxin

Interview ｜ ＂Red Lover＂ is re-released, and director Ye Daying reveals Leslie Cheung.


Special feature of 1905 film network "He came to make up the yangko dance, and came to my house during the plane. When chatting, I asked him: Is there an idol school and a strength school in Hong Kong? Leslie Cheung said, "What faction do you think I am?"Think back to filming 25 years ago.Red lovers, directorYe DayingYou Ji and starring ZhangGuorongBits and pieces when getting along.


The film premiered in China in 1998, which was the third box office in that year. It was nominated for the Golden Rooster Award in China, won the best editing award, and also won the "Pyramid Award" silver award and the best actress award in Cairo International Film Festival.


Twenty-five years later, this year is also the 20th anniversary of Leslie Cheung’s death. The Red Lover has been shown nationwide in a film-to-digital version, which has multiple commemorative significance.



At the premiere of the premiere, Ye Daying watched The Red Lover completely again after many years. He lamented, "It’s really a good movie.".


Before the screening, he told the 1905 film network, "Every era has its own aesthetics, and I dare not compare it with many directors now. But a movie that can span 25 years and move today’s audience has already explained everything. "



At the roadshow and the premiere, there will be a bouquet of flowers on the seat No.12 in the ninth row, which is my brother Leslie Cheung’s "exclusive seat". Leslie Cheung’s 67th birthday is the day when The Red Lover is shown again.


We miss Leslie Cheung so much, and Ye Daying also talked to us about Leslie Cheung’s unforgettable past with this film.



Leslie Cheung 25 years ago.


Among all Leslie Cheung’s works, The Red Lover is very special — — It’s hard to imagine him in a movie with a red theme, playing an underground communist party member in the 1930s.


Ye Daying said that Leslie Cheung was the first Hong Kong actor to come to the Mainland to play a revolutionary, and he faced great challenges in his creation. At the same time, Leslie Cheung’s handsome appearance and gentle temperament are in line with his imagination of the image of early revolutionaries.


"Many early revolutionaries went abroad to study, and they really understood Marxism before they devoted themselves to such beliefs." In the initial casting, Ye Daying wanted to find an actor who had a background of studying abroad and could speak English to play Jin. The first thing that came to mind was John Lone. Later, a Hong Kong friend strongly recommended Leslie Cheung after reading the script, so he arranged for them to meet.



Ye Daying was not familiar with Leslie Cheung before, but was deeply impressed by his "The True Story of Teddy Boy". They hit it off at the first meeting and soon talked about cooperation.


"I told him some stories of early revolutionaries, such as Qu Qiubai and Hongyan, and he fully understood them. His eyes will have a deep understanding and emotion as you tell these characters. In my eyes, he is not a star. He really met a good actor, an actor who can understand you and read your words. This is exactly what I am looking for. "


Leslie Cheung once said in an interview that he read many books, such as Lu Xun’s, in order to play this role well, and tried to figure out the revolutionary mentality of that era, so as to shape Jin into a flesh-and-blood figure.



Ye Daying admired Leslie Cheung’s excellent performance very much. "He said you can have whatever you want." Until now, there is a scene that haunts his mind — —


"Jin is going to read a letter left by Qiu Qiu. I said that when you read the first few words, tears came out of it. By the first few words, tears have to be taken back, and you can’t let it drip out. Leslie Cheung said I’d try, and he did it the first time. And after the filming, he squatted next to me and looked at the monitor, saying, can I do it again? I can do it better. It was played three times, and each time it was a great effect. "



In Ye Daying’s view, Leslie Cheung is a very hardworking actor. When Jin was shot in the execution ground with shackles, it was in the cold winter. The weather was very cold and the wind was very strong. The crew prepared shackles made of foam, but Leslie Cheung explicitly refused. "He said why I should wear fake ones, and I want to wear real ones. He walked barefoot and blood came out after a few steps. "



The Red Lover was Mei Ting’s first film. At the age of 22, she was going to play many opposite roles with Leslie Cheung. Mei Ting once recalled that there was a long shot in the film in which Qiu Qiu’s facial expression was shot to show the emotional exchange between Qiu Qiu and Jin, and Leslie Cheung insisted on helping him to play outside the camera out of caring for the new couple.


"At that time, I clearly felt that his hand was softly inserted from my hairline, slowly slid to the back of my head, and then swam across my chest. I could even hear the change of his breath. This real feeling prompted me to complete this long shot more accurately." Mei Ting said, "As long as Leslie Cheung is present, my heart is particularly practical."



25 years later, The Red Lover


The birth of Red Lovers originated from Ye Daying’s previous film Red Cherry.In the process of writing Red Cherry, I interviewed more than 30 children of revolutionary martyrs and heard them tell their parents’ love and sacrifice stories, Ye Daying and the screenwriter.Jiang Qitao, photographyZhang LiEveryone was so moved that they wanted to make a movie like this together.


The film follows the acquaintance of American doctor Payne, Qiu Qiu and Jin from the perspective of westerners, and gradually approaches their revolutionary ideals and love stories. Ye Daying thinks that if we tell the story from the perspective of foreigners, we can be more moved by the ideas of Jin and Qiu Qiu, and also make today’s audience feel more substituted.


"Why are we more receptive when we read Si Nuo’s Red Star Shines on China and Smedley’s articles? Because Americans tell the story of our Red Army, you will feel that even they see it this way, so does our film."



"The Red Lover" was shown all over the country. Ye Daying was on a road show all over the country these days. I didn’t expect many young viewers to burst into tears after watching the film, which was beyond his imagination.


He didn’t particularly dare to go back to see the film himself, and it made him sad. Once, he sneaked into the movie scene to watch the second half. When Little Pearl reached into the urn of Jin and Qiuqiu, he couldn’t help crying at that moment.


In the activities after the road show, the host often asks the audience which line of Jin can be spoken, and more than two viewers always blurt it out — — "If I can’t live with dignity, I’d rather choose death!"


In the movie, the shrapnel left in Jin’s brain made him suffer from severe intermittent mania and often had hallucinations. When the doctor told him that he might lose consciousness during the operation, he firmly expressed his attitude of death with this sentence. Looking back now, Ye Daying said with emotion, "He is too much like Leslie Cheung".



Once Jin gets sick in the film, Qiu Qiu will read him a poem: "When the sun comes out, an eagle flies from the ground to the sky and suddenly stops in the air, as if frozen in the blue sky. No one can tell why it flies and what it needs …"　


Jin’s wife jumped from a tall building to protect him from the enemy, and this scene became a pain that Jin could never heal.


In the dark, the imagery of poetry and the plot of falling from the building have become the "prophecy" that Leslie Cheung became famous five years later. "So this movie really hurts me." Ye Daying said that Leslie Cheung has been dead for twenty years, and he has left us the most perfect image of his life.



Now, Ye Daying is preparing the third film of the "Red Trilogy". "It’s a very touching story, no less touching than that brought by The Red Lover, but I don’t know if there can be another Leslie Cheung."


In the field of hope ｜ double harvest in one field, soybean will reap a bumper harvest

CCTV News:Soybean-corn strip compound planting mode is to use the different growth heights of corn and soybean to make spatial dislocation and collocation, realize grain-bean rotation and double harvest in one field, and achieve the purpose of increasing agricultural efficiency and increasing farmers’ income. At present, 10,000 mu of soybean-corn banded composite planted in Otog Qianqi, Erdos City has entered the harvest period and enjoyed a bumper harvest.

In the soybean-corn strip compound planting field in Etuokeqian Banner, harvesters are busy working, harvesting, separating and threshing soybeans.

Agriculture and animal husbandry departments provide farmers with some soybean seeds and sterilization agents free of charge, formulate subsidies for socialized agricultural machinery services, and at the same time conduct policy propaganda and technical guidance in-depth production to support the promotion of compound planting techniques. This year, a total of 1.645 million mu of soybean and corn banded compound planting area was promoted in Inner Mongolia.

Implement the spirit of the provincial flood control video dispatching conference and make emergency arrangements for the deployment of agricultural production flood control work.

　　At 17: 30 on July 19, 2022, Wang Junzhong, deputy head and deputy director of the Leading Group for Flood Control and Drought Relief of the Provincial Department of Agriculture and Rural Affairs, organized an emergency meeting. Communicate and learn the spirit of the speeches made by Secretary Lou Yangsheng and Governor Wang Kai at the emergency meeting of video dispatching for flood control in the whole province, and arrange the deployment of flood control work for agricultural production.

　　The meeting conveyed the spirit of Secretary Lou Yangsheng’s video dispatching meeting on flood control in the province. First, we must further improve the ability of weather monitoring and forecasting, and make accurate forecasts. Second, on the basis of judgment and consultation, we must issue instructions quickly and accurately, and the instructions are direct. Third, it is necessary to improve the emergency command system for flood control. The provincial defense refers to strengthening unified command, with a clear division of labor, coordinated linkage and seamless connection, and strengthening 24-hour duty. Fourth, the prevention and control of epidemic situation should be embedded in the whole process of flood control and disaster relief, and the gold standard of no mass deaths and injuries should be firmly adhered to. Governor Wang Kai made specific arrangements in information linkage, risk-averse transfer, on-duty duty and material allocation.

　　For the next step, Wang Junzhong, deputy director of the Provincial Department of Agriculture and Rural Affairs, pointed out: First, resolutely implement the speech requirements of Secretary Lou Yangsheng and Governor Wang Kai, and carry out the work in strict accordance with the Class IV response requirements of the Provincial Flood Control Headquarters. The second is to strengthen emergency duty, strengthen analysis and judgment, carry out accurate dispatching, and formulate effective preventive measures for areas with heavy rainfall. Third, focus on cities with heavy rainfall, and strengthen information dispatch in places with disasters and report them in time. Fourth, in accordance with the Notice on Doing a Good Job in Disaster Prevention and Mitigation of Autumn Crops (Yu Nong Wen [2022] No.256), 18 provincial autumn grain production expert guidance groups and 9 soybean and corn strip compound planting expert groups will be brought into play to provide technical guidance services.

　　Responsible comrades of relevant units directly under the Department attended the meeting.

How to check the remaining traffic of mobile phone

In modern society, mobile phones have become an indispensable part of our daily life, and mobile phone traffic is an important resource for us to connect to the Internet. However, many users often face a problem: how to quickly and accurately query the remaining traffic of mobile phones? This paper will introduce several common query methods to help you master them easily.

* * First, use the phone’s own function to query * *

Most smartphones have built-in traffic query function. Users can find options such as "network and Internet" or "SIM card and traffic management" in the setting menu of the mobile phone, click to enter and select "traffic usage" or "traffic monitoring" to view the current used traffic and remaining traffic. This method is simple and direct, and there is no need to install additional applications.

* * 2. Inquire through the operator’s APP * *

Major operators have launched their own mobile apps, through which users can check the remaining traffic of mobile phones. First of all, users need to download and install the corresponding operator APP, and then log in to their own accounts to view the detailed traffic usage in the APP, including used traffic, remaining traffic, package details and so on. In addition, the operator APP also provides convenient functions such as traffic reminder and traffic recharge.

* * Third, call the operator’s customer service phone to inquire * *

If it is inconvenient for users to use the mobile APP or the mobile phone’s own function to query traffic, they can also call the operator’s customer service phone to query. Users only need to call the corresponding operator’s customer service phone number and select the corresponding service according to the voice prompt, so they can query the remaining traffic of the mobile phone. It should be noted that it may take a certain waiting time to call customer service.

* * Fourth, use third-party applications to query * *

In addition to the above methods, users can also query the remaining traffic of mobile phones through some third-party applications. These applications usually have richer functions and more friendly interfaces, but users need to carefully choose reliable third-party applications and pay attention to protecting personal privacy and information security.

Through the above methods, users can easily query the remaining mobile phone traffic, and reasonably arrange the traffic usage plan according to their own usage.

Give full play to the creative power of hundreds of millions of people

　　Author: Sun Min (Deputy Director and Researcher of the Office of Socialism with Chinese characteristics Thought Research Center, Supreme Leader of Jiangsu Province)

　　When attending the deliberation of the Jiangsu delegation to the Second Session of the 14th National People’s Congress, General Secretary of the Supreme Leader emphasized that "the whole party and society should be stimulated to create vitality and the entrepreneurial spirit of cadres and officials in party member should be boosted". Creativity is an important power source for the development of individuals, nations and countries. It is the glorious tradition of our party to stimulate the enthusiasm, initiative and creativity of the whole party and the people of all nationalities to participate in socialist modernization to the maximum extent, and it is also the foundation of our party’s long-term governance.

　　Adhere to the people’s dominant position and respect the people’s initiative.

　　People are the creators of history and the fundamental force to promote the development of history. Marx and Engels pointed out that "activities and thoughts in history are ‘ The masses ’ Thoughts and activities of … … Historical activities are the cause of the masses, and with the deepening of historical activities, it will certainly be the expansion of the masses. " The creators of material wealth and spiritual wealth and the decisive force to promote social change and progress are by no means a few heroes, but the tens of thousands of people in Qian Qian. The reason why Marxism has cross-country and cross-era influence is because it is rooted in the people and points out the right path of relying on the people to promote historical progress.

　　For more than a hundred years, the Communist Party of China (CPC) has always adhered to and developed the Marxist people’s view, and always maintained the distinctive qualities of Marxist political parties. Comrade Mao Zedong put forward: "Serve the people wholeheartedly and never leave the masses for a moment;" Everything starts from the interests of the people, not from the interests of individuals or small groups; Consistency of being responsible to the people and to the leading organs of the party; These are our starting points. " Comrade Deng Xiaoping pointed out: "None of the major tasks put forward by our party has been accomplished without the hard work of the broad masses of people." "I believe that anything that conforms to the fundamental interests of the overwhelming majority of people and is supported by the broad masses of people, no matter how many difficulties there are on the road ahead, will certainly succeed."

　　Entering a new era, General Secretary of the Supreme Leader pointed out: "One of the guiding ideology of communist party’s work is to respect the initiative of the masses, and the masses are real heroes." "The mass line essentially embodies the basic principle of Marxism that the people are the creators of history. Only by adhering to this basic principle can we grasp the basic law of historical progress. Only by acting according to the laws of history can we be invincible. History has repeatedly proved that the people are the main force of historical development and social progress. " These important expositions are the expression of the Marxist view of the masses in the new era, which is of great significance for inspiring the whole party and the people of all nationalities to stand at a new starting point and create a new future.

　　Practice the mass line, persist in development, and rely on the unity of the people for the sake of people and development.

　　The practice of the masses is the most abundant and vivid practice, and there is great wisdom and strength among the masses. For more than 100 years, in the great journey of promoting China’s revolution, construction and reform, adhering to the people’s dominant position and fully mobilizing the people’s enthusiasm have always been the strong foundation for our party to remain invincible and the foundation for our party to govern and rejuvenate the country. During the revolutionary war years, Comrade Mao Zedong creatively applied the Party’s mass line to the field of military war, and made a major conclusion in On Protracted War that "the deepest root of the great power of war lies among the people". It was by widely mobilizing the masses that we finally won the victory of the people’s war. Since the reform and opening up, from the household contract responsibility system initiated by farmers in Xiaogang village, Fengyang county, Anhui province, to the sudden emergence of township enterprises in Jiangsu and Zhejiang provinces with the spirit of "four thousand" … … The pioneering spirit of the people has promoted system innovation and practical exploration again and again, and has become the "motive force" of reform.

　　General Secretary of the Supreme Leader profoundly pointed out: "Only by adhering to the people-centered development thought, insisting that development is for the people, development depends on the people, and development results are shared by the people, can we have a correct concept of development and modernization." Marxist concept of development regards people as both the driving force and the goal of development, and the ultimate goal of modernization is to realize the free and all-round development of people. In the new era, our party has been able to ride the wind and waves, withstand the risks and challenges from politics, economy, ideology and nature, and win a series of historic victories, such as the battle against poverty, the battle against the blue sky and the battle against reform, because it has always stood with the people, wanted to be together and worked together, inspiring the wisdom contained in the people and rallying their strength. All great achievements are made by the Party and the people together, which embodies the people’s intelligence, soaks the people’s hard work and sweat, contains the people’s great sacrifice, and shows the people’s spirit of striving for self-improvement and creating a better life.

　　Stimulate the entrepreneurial vitality of officers and continuously inject strong impetus into high-quality development.

　　The people will always be our greatest reliance to overcome all difficulties and challenges. General Secretary of the Supreme Leader emphasized that "Chinese modernization is the cause of all the people in China, and we must rely on the people closely, gather the infinite wisdom and strength contained in them, and fully stimulate the historical initiative of all the people". Facing the stormy international environment and arduous domestic reform, development and stability tasks, all kinds of risk challenges and difficult problems are more severe and complicated than before. Only by stimulating the enthusiasm of the whole society for innovation and creativity to the maximum extent and constantly cultivating new kinetic energy for development can we open a new world of career development, achieve a new atmosphere of starting, and inject inexhaustible motivation and vitality into promoting high-quality development.

　　Do a good job in investigation and study, and consciously learn from the people. Investigation and research is the heirloom of our party and the basic skill of doing all the work well. Unifying the top-level design with the consideration of the people through investigation and research is a valuable experience accumulated by our party in the long-term practice of revolution, construction and reform, and has also become an important principle that must be adhered to in governing the country in the new era. Comrade Mao Zedong pointed out in "Rural Survey" that "I must be respectful, hardworking and adopt a gay attitude when I am a student for them, otherwise they will ignore me, keep silent and talk endlessly". The General Secretary of the Supreme Leader stressed, "We should worship the people as teachers, learn from the people, put down our airs, throw ourselves down, be grounded, understand the situation, conduct in-depth investigation and study, dissect sparrows, find typical examples, truly find out the problems faced by the masses, reflect their opinions and sum up the experience created by the masses." In the investigation and study of the whole party, we must adhere to the party’s mass line, consciously learn from the masses, learn from practice, gain a correct understanding from the people’s creative practice, and turn the party’s correct ideas into the conscious actions of the masses.

　　Deepen the reform of key areas and stimulate innovation and creation with the system. Since the 18th National Congress of the Communist Party of China, with the comprehensive deepening of reform, the atmosphere of innovation and creation in the whole society has become more and more intense. Adhering to the core position of innovation in the overall situation of China’s modernization needs to stimulate the initiative spirit of "being the first in the world" and protect the indomitable practical courage. We should further deepen the reform of science and technology system, education system, talent system, etc., open up the blocking points that hinder the development of new quality productive forces, play the leading role of innovation in a wider scope, at a higher level and at a deeper level, base ourselves on reality and combine the resource endowments and development characteristics of different regions, and strive to find effective ways to solve new contradictions and problems. Comply with the new trend of the times, the new requirements of practical development and the new expectations of the people, make precise, concerted and sustained efforts, resolutely break down all institutional and institutional obstacles that restrict the smooth progress of Chinese modernization, and continue to inject strong momentum into promoting high-quality development and promoting Chinese modernization.

Face to face 20130602 Cao Zhiyuan： an entrepreneur

　　CCTV News: If the entrepreneurial experiences of the three young people in "Chinese Partners" are just movie stories, then the protagonist of this story is real in reality. In Changsha, Hunan, there is a young man named Cao Zhiyuan. He was born in 1985. He once faced the same problem of employment, but in the end he realized the transformation from employment to self-employment. Perhaps his story can make graduates who are struggling to interview see the possibility of the future.

　　Live video materials of talent exchange meeting

　　Commentary 1: "Kneel down for career and seek talents". At the talent exchange meeting held on the first floor of Hunan Exhibition Hall in March this year, seven men and women in glamorous professional suits held high placards and knelt down collectively. The loud slogan attracted many job seekers. Among them, Cao Zhiyuan, an entrepreneur born in 1985, holds high the placard and calls himself "Brother Comma".

　　Reporter: So we saw you kneeling for talents at the job fair. Many people said you were putting on a show.

　　Cao Zhiyuan: Actually, this is a mentality, a mentality towards talents.

　　Reporter: Are you really willing to kneel on the ground and beg?

　　Cao Zhiyuan: I really want to. I feel that as emperor Liu Bei, I have visited Zhuge.

　　Reporter: Are you begging for Zhuge Liang like this?

　　Cao Zhiyuan: I think this is an attitude. How can Zhuge Liang come after kneeling? Like that job fair, it was also done very well. Half of the backbone of our company now came up through that supplement.

　　Commentary 2: In Cao Zhiyuan’s company, we met a post-90s generation recruited this spring. She studied as a tour guide in college, but now she is engaged in attracting investment for corporate customers.

　　Office documentary paragraph

　　Reporter: What impressed you about the recruitment question he asked you?

　　Liu Ye: He asked me what my ideal and goal are.

　　Reporter: What’s your answer?

　　Liu Ye: I said I want to be the boss.

　　Reporter: Say so directly. I’m not afraid that he will say you want to take my place. What shall I do?

　　Liu Ye: He is also an entrepreneur, so he knows.

　　Reporter: Now I’m a manager of investment promotion here. How much do I earn a month?

　　Liu Ye: Four or five thousand a month.

　　Reporter: What position do you think you can achieve in this company and your current company?

　　Liu Ye: My goal is to take his place.

　　Reporter: What position does he hold now?

　　Liu Ye: He is now my immediate superior, General Manager Liu of China Merchants Center.

　　Reporter: Do you think this goal is far from you?

　　Liu Ye: I don’t think it’s far.

　　Commentary 3: For the post-90s employees in Cao Zhiyuan’s company, it’s natural to say the word "boss", because Cao Zhiyuan got here step by step by starting his own business. From 2009 to 2012, his company has achieved a turnover of more than 20 million yuan. Back in the summer of 2005, Cao Zhiyuan was still a student at Hunan Biomechanical Vocational and Technical College. This century-old vocational college closely links the specialty setting with the market demand. For the graduates here, it is not too difficult to find a counterpart job. At this time, Cao Zhi still had a year to graduate from a distance, but he began to pay attention to the information in the school employment column.

　　Reporter: Did you start preparing for your graduation?

　　Cao Zhiyuan: I don’t have much to think about. I’m going to find a good job, because I owe the school tuition for two years. When I go to practice.

　　Reporter: How much is it?

　　Cao Zhiyuan: About 8,000 yuan.

　　Reporter: What level is it among your students, or how long is it equivalent to your parents’ salary?

　　Cao Zhiyuan: (At that time) the annual income of our family.

　　Reporter: 8,000 yuan is equivalent to the income of your whole family for one year?

　　Cao Zhiyuan: Right. Then later, my teacher vouched for me. In fact, I am the first one in our class to go out for an internship, especially I am worried. What should I do if I don’t pay the tuition fee when I get my diploma?

　　Commentary 4: Due to the difficult family economic conditions, Cao Zhiyuan planned to find a job when he was internship. He majored in computer network, but his academic performance was not outstanding. There is only one course called CAD drawing, that is, computer-aided design. He is not only interested, but also has outstanding academic achievements. So he went to Suzhou alone, hoping to find a job as an interior decoration designer in the talent market. For this reason, he also carefully produced more than 20 pages of resume.

　　Reporter: You don’t have such a major and experience. Why do you have the confidence to apply for these interior decoration designers?

　　Cao Zhiyuan: He said you could come to work. I said, can I really? He said yes. Three months without pay,

　　Reporter: At that time, did you ever think about putting up with it, carrying it, and maybe getting through it?

　　Cao Zhiyuan: At that time, my pocket was more than 100 yuan, and I couldn’t carry it. I ran to the talent market and got a three-dollar ticket. I slipped in.

　　Commentary 5: Seven days have passed, and the job has not yet settled. At this time, Cao Zhiyuan is already cash-strapped. If he can’t find a job again, he will soon face a serious survival problem.

　　Reporter: constantly looking for a job and being rejected?

　　Cao Zhiyuan: Later, when I ran to the fifth decoration company, the boss of the decoration company said that I thought you should still do business well. When I was still hesitating, the boss said something that made me quite happy. He said 600 yuan a month’s salary.

　　Reporter: At that time, there was a starting salary standard for college students, at least 1,000 yuan, and I would take this job, but you only earned 600 yuan?

　　Cao Zhiyuan: But I think it’s good. I think I can sell myself. I think I can grow up in this environment. I said I want to be a boss in the future.

　　Reporter: How dare you say this?

　　Cao Zhiyuan: I said that I felt that I dared to pay. For example, when I was doing this business, I went home from 8: 30 in the morning to 10: 00 in the evening for 280 days, 365 days a year.

　　Commentary 6: With the idea of being a boss in the future, Cao Zhiyuan chose to become a sales clerk of a decoration company. While solving the problem of survival, he also took the first step towards society, and this experience of finding a job in Suzhou directly affected Cao Zhiyuan’s employment one year later. In the summer of 2006, Cao Zhiyuan officially graduated, and he still chose to enter a local decoration company in Changsha as a sales salesman.

　　Reporter: Do you still have that first good attitude at that time? Do you want a down-to-earth attitude from scratch?

　　Cao Zhiyuan: For example, I have a designer. I hurt his hand at that time, but he pulled a little bit. He didn’t have a band-aid. I just ran at the fastest speed, and it took five minutes to go back and forth. According to normal, if we walked that road, it would take 40 minutes. I would go back and forth for five minutes that day to solve it. After I got a band-aid, that was the only thing. My brother, he was a designer.

　　Reporter: How did you think of doing this?

　　Cao Zhiyuan: After helping more people, it seems that there are fewer difficult things, which is why I may have started to integrate into the team at that time. Since then, I feel that either the boss is paying me or the team is paying me.

　　Commentary 7: With this mentality that losing is a blessing, coupled with personal diligence and hard work, one year after graduation, Cao Zhiyuan soon became the sales salesman with the highest gold content in the decoration company, and his income also rose.

　　Reporter: What changed you?

　　Cao Zhiyuan: It’s very simple. When I was paid in sales, when I passed 10,000 yuan a month, you know what that feeling was. I’ve never seen so much money in my family. I can earn so much in a month now. From then on, I felt that people’s self-confidence was there.　

　　Reporter: How much did your colleagues earn at that time?

　　Cao Zhiyuan: My colleagues are basically 3000, 4000 and 5000.

　　Reporter: Why is it so much worse than you?

　　Cao Zhiyuan: This is also closely related to my own knowledge. After arriving at this construction site in the morning, the first thing to do is to clean the construction site.

　　Reporter: But in fact, these things are not your business as a sales person, are they?

　　Cao Zhiyuan: Right. Just do it slowly and carefully.

　　Commentary 8: Less than three years after graduation, Cao Zhiyuan has achieved the position of marketing director in Changsha’s home improvement sales industry. When his performance is good, he can get 30,000 yuan a month. But at this time, he felt dissatisfied and moved the idea of starting his own business.

　　Reporter: You have already achieved this position in this industry. Why do you want to start your own business?

　　Cao Zhiyuan: Some friends around me are successful as bosses, and then they feel that they still have the style of being their own bosses.

　　Reporter: What is the boss’s style?

　　Cao Zhiyuan: I believe that when I was a marketing director, for example, I had 60 or 70 salespeople below me. When they first joined the company, they got a basic salary of 800 or 1,000 yuan. After three months, I could let them get a salary of 6,000, 7,000 yuan, 4,000 yuan and 5,000 yuan a month.

　　Reporter: Do you think you have leadership skills?

　　Cao Zhiyuan: Right. It was also a coincidence that I got into what I did today.

　　Reporter: What coincidence?

　　Cao Zhiyuan: A Owner’s Manual.

　　Commentary 9: Anyone who has bought a house knows that when handing over a house, they will receive an Owner’s Manual, which is usually produced by a real estate company or property management company, and only contains the instructions on the use of the house and the owners’ civilized convention. In 2008, Cao Zhiyuan discovered business opportunities from the Owner’s Manual of a local building in Changsha.

　　Cao Zhiyuan: I said that your back cover is a blank place. Can you put my brand on it?

　　Reporter: Don’t you want him to advertise for your company for free? How can it be so cheap?

　　Cao Zhiyuan: The owner didn’t need to spend a penny to get this manual. The property management company and the real estate company themselves had to spend money to make this book. Our merchant thought it was a good way, so he sponsored it himself. I think the business opportunity came at that time.

　　Commentary 10: Cao Zhiyuan immediately started to design and print the first Owner’s Manual, and hired a designer temporarily. However, when printing, the color of the design was difficult to print, and no designer was responsible for modifying it. In order to achieve the design effect, Cao Zhiyuan stayed in the workshop of the printing plant for two days and two nights.

　　Cao Zhiyuan: The delivery time to the property management company was three hours late. The general manager of that property management company was about to call the police. The first thing he did after seeing me was to scold. He said, What did you do? Why are you such a person?

　　Reporter: How do you feel when you hear people say that about you and have doubts about your character?

　　Cao Zhiyuan: It was me. At that time, I felt quite wronged.

　　Reporter: It’s very difficult for a big man to keep asking for help and give you smiling faces, don’t you think?

　　Cao Zhiyuan: Actually, no one wants to ask for help, but I can try my best.

　　Commentary 11: The first "Owner’s Manual" made by stumbling made Cao Zhiyuan make a net profit of more than 30,000 yuan, and finally strengthened his determination to start a business. In 2009, he set up his own cultural media company, and the first Owner’s Manual became a cultural symbol of this company.

　　Documentary paragraph of company design wall

　　Reporter: Are all the owners’ manuals of this wall made by you now?

　　Cao Zhiyuan: Right. They are all owners’ manuals that have been made.

　　Reporter: I especially saw this. In 2008, your first owner’s manual came out, which was very ceremonial. This is the owner’s manual that brought you that first bucket of gold. Can we have a look?

　　Cao Zhiyuan: Right.

　　Reporter: Now that you are reading this book, how many points can you give it?

　　Cao Zhiyuan: I don’t know anything. I think it’s quite good to be able to make such a level.

　　Reporter: Can you score 80 points?

　　Cao Zhiyuan: Yes.

　　Commentary 12: The Owner’s Manual hanging on a whole wall witnessed the course of Cao Zhiyuan’s entrepreneurship. However, at the beginning of his entrepreneurship, the difficulties were much greater than expected, the start-up capital was less, and the office environment was poor, which made it difficult for people to see hope. Therefore, three core members of Cao Zhiyuan’s company chose to leave shortly after its establishment.

　　Reporter: What did you do when those three people left you?

　　Cao Zhiyuan: I’m just wondering if these two people, the rest of me, are going to leave soon. | I just want to tell him which customers are going to sign the bill soon, how many achievements are going to be made soon, and this company is going to change its office furniture and have a good office soon.

　　Reporter: When you draw these cakes, do you have a bottom in your heart?

　　Cao Zhiyuan: No bottom. But I dare say.

　　Reporter: What if you don’t worry about these promises not being fulfilled?

　　Cao Zhiyuan: Actually, what I did today, I think it can be done for a long time, this toothpick industry.

　　Reporter: Why do you call this industry the "toothpick" industry?

　　Cao Zhiyuan: Actually, before this industry, the bosses of many property companies and real estate developers said that we all want to do this model. Although this is a toothpick, it may become an abalone industry in the future.

　　Commentary 13: To make toothpicks into abalone industry, Cao Zhiyuan used this idea to inspire himself and his employees. The company gradually started, with sales of 5 million in the first year, but at the same time, their development model began to be imitated and copied by others.

　　Reporter: but I think if I were in Changsha, if I saw your model, I would set up a company like this immediately.

　　Cao Zhiyuan: When I started my business less than a year ago, there were several local people with advertising experience and people with decoration experience who came to do my job. At that time, he just neglected one thing. He neglected to get the property. At this time, I don’t need to make a profit. I just need to take down all the good properties in Changsha and this good property.

　　Reporter: Why do property companies cooperate with you?

　　Cao Zhiyuan: I have industry experience, and I can do a lot of services for my customers, external services and free policy services.

　　Commentary 14: While serving customers well, Cao Zhiyuan also played his professional specialty in university — — Computer network, developed a "wireless 3G decoration video e-pass" system, through the wireless camera set in the decoration site, the owner can easily monitor the decoration site with a computer or smart phone.

　　Documentary paragraph before computer

　　Reporter: Do their owners need to pay for this?

　　Cao Zhiyuan: No need.

　　Reporter: How do you make money?

　　Cao Zhiyuan: First of all, before I open the open space next time, there is a 30-second advertising time in front. This is a part, and we have another part. For example, in the website, there is a lot of professional knowledge to serve the new house owners. At this time, there are many brand names of businesses, and we can also participate in this piece. Therefore, only in this way can we let our new house owners not pay for it, and the decoration company does not need to pay for it, so we can install it for free.

　　Reporter: How many cameras do I need to decorate my house?

　　Cao Zhiyuan: For example, if this one has two rooms and two halls, there are three cameras installed. This function is.

　　Reporter: We are monitoring in real time, right?

　　Cao Zhiyuan: Yes, real-time monitoring.

　　Reporter: at this moment, this house is like this, 360-degree ring.

　　Cao Zhiyuan: Right.

　　Reporter: Does this have a dead end? Will there be a dead angle for watching?

　　Cao Zhiyuan: There won’t be, you see, rotatable.

　　Reporter: You are only 28 years old now. You are so young that you have a lot of wealth that people who are 58 years old may have. Do you feel that you came too early and too fast? What should you do with your future?

　　Cao Zhiyuan: Why do I bring so many post-90s assistants? In fact, it is for the sake of three years and five years. Maybe we will study more independent innovation, more models and more toothpicks into abalone industry chain.

　　Reporter: Maybe for many college students, they will also think that they can’t find a job now. For example, this year, in the face of such a large number of 6.99 million, the highest number in ten years, will you encourage them to start a business?

　　Cao Zhiyuan: I think we should use the right attitude to get employment first.

　　Reporter: What do they lack most?

　　Cao Zhiyuan: I think the most lacking is experience. This kind of experience is very valuable. In fact, once you become a boss in the future, it is difficult for you to move your identity to the position of an employee and then go to work.

　　Moderator: I asked Cao Zhiyuan a question during the interview. Do you think you can find a job if you graduate this year? He hesitated and didn’t answer. Indeed, this summer, there will be 6.99 million college graduates across the country, which is the largest number of graduates over the years. Most of them were born in 1990. As the first batch of post-90s generation, their first step into society is not as smooth as expected, because they are facing the "most severe employment season in history".

　　We often say that it is difficult to find a job. In fact, there are also the problems of choosing a job and starting a business that requires courage, wisdom and vision. Calm your mind and start from a low point, which will make your every step solid and powerful; Open up your mind and look for opportunities, which will make your prospects full of infinite possibilities. Perhaps not everyone can follow Cao Zhiyuan’s experience, but such entrepreneurial stories actually happen around us every day. Thanks for watching Face to Face. I wish all graduates a bright future. See you next week!

　

Education Examinations Institute of the Ministry of Education： Comments on the Chinese National Paper of the 2023 College Entrance Examination

Cctv newsAccording to WeChat WeChat official account of the Education Examinations Institute of the Ministry of Education, in 2023, the Education Examinations Institute of the Ministry of Education ordered four sets of Chinese examination papers for the national college entrance examination, namely, National Volume A, National Volume B, New Curriculum Standard I and New Curriculum Standard II. The examination questions fully implement the spirit of the 20th National Congress of the Communist Party of China, adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, implement the fundamental task of cultivating people by virtue, deepen the reform of examination content, promote the reform of basic education and teaching, and help cultivate top-notch innovative talents.

First, focus on the overall situation, based on the overall situation, Bacon casts a soul in the language situation.

　　The examination questions are designed as a whole, the materials are carefully selected, the people are educated by literature, the things are moistened silently, and the spring breeze turns the rain into rain.

1 Hold high the banner of thought, Bacon casts the soul.

　　The examination questions are organically integrated into Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. The two materials in the writing test "One flower alone is not spring" in the National Volume B are respectively from the keynote speech "Walking hand in hand on the road to modernization" delivered by the Supreme Leader General Secretary at the high-level dialogue meeting with world political parties in the Communist Party of China (CPC) on March 15, 2023 and the speech "Civilizations are enriched by exchanges and civilizations are enriched by mutual learning" delivered at UNESCO headquarters in Paris, France on March 27, 2014.

The national B-volume writing test "One flower alone is not spring"

22. Read the following materials and write as required. (60 points)

　　Blowing out other people’s lights will not make you brighter; Blocking others’ way will not make you go further.

　　"A single flower is not spring, and a hundred flowers bloom in spring." If there is only one kind of flower in the world, even if it is beautiful, it is monotonous.

　　The above two materials are from the speech of the Supreme Leader General Secretary, which tells the general truth in vivid language. Please write an article based on this to reflect your understanding and thinking.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

　　Although the two materials are aimed at international relations, mutual learning of civilizations and other issues, the truth revealed is universal. Material 1 can be used in the relationship between countries and also in getting along with people. Material 2 illustrates the dialectical relationship between part and whole by "one flower" and "hundred flowers". The two materials simultaneously constitute a dialogue relationship. The test questions guide young people to cherish the greatness of the country and establish a correct world outlook and values. Candidates have a large writing space and can cut into many angles.

　　The first material in the new curriculum standard Volume II, Modern Chinese Reading I, is taken from the speech "Talk about Investigation and Research" delivered by the Supreme Leader General Secretary at the opening ceremony of the second batch of students in the autumn semester of the Central Party School on November 16, 2011. The article emphasizes that investigation and research should adhere to the mass line and the principle of seeking truth from facts, so as to inspire the majority of young people to learn their wisdom and gain insights from the people’s creative practice.

2 cultivate feelings of home and country, enhance self-confidence.

　　The test questions guide candidates to establish a correct view of history, nationality and country, and enhance patriotic feelings and national self-confidence. For example, the reading materials of Volume A discuss many archaeological discoveries, analyze the significance of archaeology in writing ancient history, and guide candidates to better understand the long-standing, profound Chinese civilization. The materials of classical Chinese reading test questions in Volume A and Volume B are selected from Longping Collection • Confucianism is righteous "and" Han Feizi • "Ten Years" guides candidates to inherit Chinese cultural genes, keep upright and not conservative, respect the ancient and not retro.

　　The writing test "The Power of Stories" in Volume I of the new curriculum standard guides candidates to think about the facts, images, emotions and truths contained in the story as a carrier, and the significance of telling stories well. What is a good story, what story to tell well and how to tell a good story are all good writing angles. Candidates can write stories to inspire themselves, and also discuss how to tell the story of China well to the world.

New Curriculum Standard Volume I Writing Test "The Power of Stories"

23. Read the following materials and write as required. (60 points)

　　Good stories can help us express and communicate better, touch our hearts and enlighten our wisdom; A good story can change a person’s fate and show the image of a nation … … Stories are powerful.

　　What kind of association and thinking did the above materials cause you? Please write an article.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

3 carry forward the spirit of labor, educate people and cultivate their hearts

　　The examination questions emphasize the integration of labor education with moral education, intellectual education, physical education and aesthetic education, and guide candidates to respect ordinary workers and firmly establish a correct concept of labor. For example, the reading material "Grow a Good Buckwheat in One Place", the second volume of literature in China, reflects the deep feelings of farmers in China for the land and embodies the indomitable spirit of the Chinese nation. It is written in the literature text reading material "To My Son" in the first volume of the new college entrance examination that young people who are baptized by labor can not only strengthen their physique, "the muscles on their shoulders will bulge under the pole", but also realize some fundamental and eternal truths.

Second, to cope with changes, improve the pattern, and enlighten wisdom and increase wisdom in the examination of thinking

　　In 2023, Chinese test questions will strengthen the examination of thinking quality, and guide candidates to improve their logical thinking ability, image thinking ability and innovative thinking ability.

1 examine logical thinking, improve speculative ability

　　The test questions examine the logical thinking ability from many aspects, such as whether to form an opinion, whether to reason reasonably, whether to demonstrate rigorously, and whether to express accurately. For example, the topic of "people, technology and time" is given in the writing test materials of National Grade A, but no clear point of view is given. Candidates need to mobilize their abilities of association, migration, demonstration and reasoning, find problems, identify problems, form opinions and expand arguments.

"People, Technology and Time", a writing test in National Grade A.

22. Read the following materials and write as required. (60 points)

　　People can better control time because of the development of technology, but some people have become servants of time.

　　What kind of association and thinking did this sentence cause you? Please write an article.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

2 Examining thinking in images and improving aesthetic quality

　　The examination questions select literary works, lead candidates to feel the beauty of the motherland’s language and characters, and mobilize association and imagination on the basis of reading experience to express their feelings and thoughts. For example, the pragmatic I corpus of Volume B is extracted from Two Old Men by Wang Zengqi, which examines the ability of candidates to comprehend the expression effect through language forms. Lin Bu’s "Late Return on the Lake" is selected as the reading test of ancient poetry in Volume II of the new curriculum standard, which shows the poet’s tranquil mood in the description of the scenery. Question 16 asks candidates to think about how Wang Guowei’s view of "seeing things from me, so everything is my color" is confirmed in his poems.

3 examine scientific thinking, stimulate the enthusiasm of inquiry

　　习总书记在多次讲话中强调提高青少年科学素养的重要性。试题通过文质兼美的科普文章激发考生的好奇心、想象力和探究欲，倡导科学思维。如全国甲、乙卷的实用类文本阅读材料选自科普读物《树的秘密生命》和《深时之旅》，既注重营造热爱科学的氛围，又引导学生在理解材料信息的基础上，对相关问题作深入思考。

三　平稳布局、开拓新局，在考教衔接中以考促教

　　试题积极体现《普通高中语文课程标准》（2017年版）的新理念，主动呼应国家统编高中语文教材中的新增内容，增强试题的创新性和开放性，引导一线教学扭转功利化倾向，将功夫下在提高课堂质量、夯实知识基础、培养能力素养上。

1　依据课程标准，强调语文实践

　　语文核心素养是学生在积极的语言实践活动中积累与构建起来，并在真实的语言运用情境中表现出来的语言能力及其品质。试题从阅读与鉴赏、表达与交流、梳理与探究等方面，考查考生语言积累、梳理与迁移运用能力。全国甲卷语言文字运用试题材料摘自张志公的《说工具》，介绍了三位教师对成语“破釜沉舟”的不同的教学方法。第21题要求从“卧薪尝胆、庖丁解牛、一鼓作气”三个成语中任选一个，借鉴材料中第三位教师的讲解方法，拟出讲解要点。

2 Linking up and compiling textbooks to promote classroom reform

　　The relationship between the enhancement of test questions in Volume I and Volume II of the new curriculum standard and the compilation of textbooks. The learning task in the textbook of the unified compilation, such as the test of writing short comments on works in the reading of literary texts in Volume I of the new curriculum standard, points to the learning task of "learning to write short comments on literature" in the Chinese textbook of the unified compilation; Associated with the new contents in the textbook, such as the information text reading I of the new curriculum standard II and the unit of "hometown cultural life" and "reading the whole book" in the textbook; The basic knowledge in the textbook, such as the meaning comprehension test of classical Chinese reading, is connected with the textbook content; The selected articles in the textbook are related, such as Lu Xun’s Social Drama and Shen Congwen’s Border Town, etc.

3. Innovating the form of proposition, reducing mechanical brush questions.

　　A variety of new questions are used in the test questions, which effectively avoids rote memorization and "mechanical brushing". Each of the four writing questions has its own characteristics. Among them, the writing question "Teenagers’ own space" in Volume II of the new curriculum standard is a new type of reading and writing.

New Curriculum Standard Volume II Writing Test "Teenagers’ Own Space"

23. Read the following materials and write as required. (60 points)

　　The idea of "be quiet and not be disturbed" mentioned in the language application II of this test paper is not uncommon among contemporary teenagers. Teenagers sometimes want to have their own space to relax, settle down and grow up in their study and life.

　　Please write an article combining the above materials.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

　　Four sets of classical Chinese test materials have single text and compound text. The new sentence-breaking questions in classical Chinese can prevent candidates from using skills to answer. The forms and test sites of the four sets of pragmatic test questions are different. In addition to traditional ill sentences, idioms and supplementary writing, comments, sentence meanings and expression effects are also examined.

4 Respect the law of growth and encourage personality development.

　　Test questions provide candidates with a space to show their personality and express their true feelings, and encourage candidates to explore, find problems and express themselves. For example, the writing test "Young People’s Own Space" in the second volume of the new curriculum standard is close to the examinee’s life and closely related to the growth of young people. Candidates can show their personality and reflect their thinking on growth through the introduction of their own space content, and can also have a dialogue with their parents and teachers.

　　In 2023, the Chinese examination questions for the college entrance examination will educate the party and select talents for the country, guide the vast number of young people to establish firm ideals and beliefs, consolidate their knowledge base, improve their ability and accomplishment, and become the pillars of socialist modernization!

Circular of the Ministry of Industry and Information Technology on Launching Pilot Work of Expanding Value-added Telecommunication Services to the Outside World

Circular of the Ministry of Industry and Information Technology on Launching Pilot Work of Expanding Value-added Telecommunication Services to the Outside World
Ministry of Industry and Information Technology Communication Letter No.107 [2024]

In order to implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, promote high-level opening to the outside world, take the initiative to meet international high-standard economic and trade rules, continuously optimize the business environment for foreign investors, and serve to build a new development pattern, the Ministry of Industry and Information Technology decided to carry out the pilot work of expanding the opening up of value-added telecommunications services. The relevant matters are notified as follows:

First, take the lead in carrying out pilot projects in Beijing Comprehensive Demonstration Zone for Expanding and Opening up the Service Industry, Lingang New Area of Shanghai Pilot Free Trade Zone and Leading Zone for Socialist Modernization, Hainan Free Trade Port and Shenzhen Socialism with Chinese characteristics Pioneer Demonstration Zone. The people’s governments of the provinces (municipalities directly under the Central Government) to which the four places belong shall be responsible for organizing the formulation of the pilot implementation plan according to the Pilot Program for Expanding the Opening-up of Value-added Telecommunication Services (see Annex for details). The Ministry of Industry and Information Technology is responsible for organizing the evaluation and demonstration of the pilot implementation plan and implementation conditions in the four places, and giving a reply.

Second, cancel the restrictions on foreign shares in Internet data centers (IDC), content distribution networks (CDN), Internet access services (ISP), online data processing and transaction processing, as well as information publishing platforms and delivery services (except Internet news information, online publishing, online audio-visual and Internet cultural management) and information protection and processing services.

3. Foreign-invested telecom enterprises that intend to carry out the aforementioned value-added telecom services in the pilot areas shall apply to the Ministry of Industry and Information Technology for the approval of the pilot operation of telecom services in accordance with relevant regulations, and abide by the relevant laws and regulations and the provisions of the pilot approval in their telecom business activities, and accept and cooperate with the supervision and management of telecom regulatory agencies and relevant competent departments.

Four, the Ministry of industry and information technology to organize the implementation of the pilot evaluation, timely summary of the advanced experience of the pilot, model, typical cases and other publicity and promotion.

Five, according to the implementation of the pilot, timely expand the scope of the pilot area, the relevant matters will be announced separately.

Attachment:Pilot scheme for expanding value-added telecommunications services to the outside world

Ministry of Industry and Information Technology
April 8, 2024

China Consumers Association points to three chaos phenomena in online games： false propaganda and tampering with props.

　　Beijing, March 3 rd (Xie Yiguan) During the epidemic prevention, consumers set off a wave of "home economy" at home. In this context, online games have become the entertainment choice of many consumers, and the consumption disputes of some paid online games have gradually become prominent.

　　The actual effect of the game is inconsistent with the propaganda.

　　According to the introduction of China Consumers Association, some online game operators promote the selling points of game products, such as characters, props and their functions, special effects, etc., through copywriting, videos and other forms, but their actual effects in the game do not match the promotion.

　　The second paragraph of Article 23 of the Law on the Protection of Consumer Rights and Interests stipulates that "if an operator indicates the quality of goods or services by advertisements, product descriptions, physical samples or other means, it shall ensure that the actual quality of the goods or services it provides is consistent with the indicated quality."

　　According to China Consumers Association, online game operators use copywriting, videos and other publicity methods to display game characters, props, their functions and special effects in an intuitive and detailed way, and the explanations and displays should be consistent with the actual situation of consumers buying game products.

　　"Online game operators should be honest and trustworthy, refuse false propaganda, and ensure that the actual effect of game products is consistent with propaganda." China Consumers Association reminds that the special circumstances that may occur should be explained realistically and brought to the attention of consumers in a significant way, and no false propaganda or misleading of consumers is allowed.

　　Operators are exempted by unfair regulations.

　　Some online game operators have posted a statement that "the final effect is subject to the in-game video of online game products", and they are also suspected of using unfair regulations to infringe on the legitimate rights and interests of consumers.

　　The second paragraph of Article 26 of the Law on the Protection of Consumer Rights and Interests stipulates that "business operators shall not make unfair and unreasonable provisions to consumers, such as excluding or restricting consumer rights, reducing or exempting business operators’ responsibilities, and aggravating consumer responsibilities, by means of format clauses, notices, statements, shop notices, etc., and shall not use format clauses and technical means to force transactions."

　　In addition, Article 17 of the E-commerce Law stipulates that "e-commerce operators should disclose information on goods or services in a comprehensive, true, accurate and timely manner to protect consumers’ right to know and choose." Article 49 stipulates that "if the information of goods or services released by e-commerce operators meets the conditions of offer, the user selects the goods or services and submits the order successfully, and the contract is established."

　　China Consumers Association believes that when consumers see the specific instructions such as copywriting and videos of game products and buy related game products, the two parties have formed a consumption contract relationship, and the operators should perform their obligations according to the agreement, and they can’t rely on the statement that "the final effect is subject to the game", which makes the agreement between the two parties in an uncertain state, and even excuses themselves for violating the agreement. Unfair and unreasonable provisions that exclude or restrict consumers’ rights and reduce or exempt operators’ responsibilities should be corrected as soon as possible, and consumer disputes should be properly resolved.

　　Unauthorized changes to products purchased by consumers in the name of upgrading, etc.

　　Some consumers report that online game operators have changed the sold characters, game props, their functions and special effects without their consent in the name of optimization and upgrade of game products.

　　Article 9 of the Consumer Protection Law stipulates that "consumers have the right to choose their own goods or services. Consumers have the right to … … Choose the variety of goods or service methods independently, and decide whether to buy or not to buy any kind of goods, accept or not to accept any service. " Article 10 stipulates that "consumers have the right to fair trade. When purchasing goods or receiving services, consumers have the right to obtain fair trading conditions such as quality assurance, reasonable price and correct measurement, and have the right to refuse the compulsory trading behavior of operators. " Article 127 of the General Principles of Civil Law stipulates that "if the law has provisions on the protection of data and network virtual property, such provisions shall prevail."

　　China Consumers Association believes that online game characters, props and other products purchased by consumers have property attributes and are property rights recognized and protected by the general principles of civil law. Online game operators should not rely on their own advantages to change the actual functions and effects of products purchased by consumers without the consent of consumers in the name of upgrading and optimization.

　　In practice, some online game operators also require consumers to generalize authorization in unilateral format clauses in service agreements, and agree that the company can adjust, update or optimize any content or elements in the game (including but not limited to the characters, game equipment, artistic design, performance and related data settings of game props that consumers have purchased or are using), and will not pursue any legal responsibilities of the company.

　　China Consumers Association pointed out that this practice deprives consumers of their right to choose, fair trade and claim, and infringes on their legitimate rights and interests. Online game operators should respect the rights of consumers, and obtain the consent of consumers for the optimization and upgrade of paid products in the game, clearly inform the specific situation of the upgraded products and the differences between the old and the new, and provide consumers with different options whether to upgrade. It is strictly forbidden to change the products that consumers have purchased without the consent of consumers, or force consumers to accept the upgraded products.