标签归档：西安品茶

On the hot search as soon as you shoot, Shanghai Meiying deserves to be the national team of China animation.


Special feature of 1905 film network The animated film is released.After a lapse of 38 years, this film officially met the audience in the cinema for the first time. Perhaps, the saying of "returning a movie ticket" has been redefined in this film.


And this is Shanghai Animation Film Studio (hereinafter referred to as "Shanghai Meiying") behind the film, the second film work handed over this year after Tyrannosaurus Tu Tu with Big Ears in Action in the National Day file.

　

The two seemingly independent works are actually a kind of "inheritance" of the film maker to some extent. Mr. Wang is the co-director of the film "The Story of Heaven". At the same time, he also participated in the art work of the first season of the drama series "Tu Tu with Big Ears".

　

From the "old" to the new, and then renovate and repair the "old". In the past few years, Shanghai Meiying has always presented its "treasures" to everyone in the best form.

　

The charm of Shanghai Meiying is not only on the big screen.As early as last year, the "China Animation Alliance" gathered and customized a promotional film for the Beijing Winter Olympics, saying, "My old grandson is coming!" Who’s feelings have been ignited?

　


When the "Zhu Rong" rover landed on Mars, Shanghai Meiying took out the concept film of the 4D sci-fi cartoon "Fluorescent Fire". After watching it, anyone who didn’t marvel at it was still online.

　

Inheritance of "repair"


The story of Shangmeiying is as wonderful as its cartoon characters, but this time, let’s start with "The Story of Heaven".

　

In 2019, the main visual poster of Shanghai International Film Festival designed by Huang Hai was released, which surprised everyone. And this poster is based on the animated film produced by Shanghai Meiying.



In that year’s screening list, Shanghai Meiying also released two restored works, one is the full version of "Make a scene in Heaven" and the other is the 2K restored version of "The Story of Heaven".After the invoice was issued, "Tian Shu Qi Tan" became one of the fastest sold-out films. This is somewhat unexpected. After all, in the past, most of the animated films mentioned by the audience were "Make a scene in Heaven".

　


Making a scene in Heaven was completed by Shanghai Meiying in 2011. It is precisely because of this achievement that Shanghai Meiying saw hope that "classics will never go out of date". As a result, in 2018, Shanghai Meiying restarted the restoration work of "Tian Shu Qi Tan".

　

This repair work is not easy.Because of the limitation of early technical conditions, the storage medium of the original film is film. The film itself is very fragile, even if it is well preserved, it will inevitably cause some damage. The director of Shanghai Meiying told us that the team invested a lot of manpower and energy to repair the sound and picture.

　


Behind the simple expression, there is actually a very complicated process technology. In the end, the basic restoration of the film was completed by Shanghai Film Technology Factory and Shanghai Meiying, which ensured the basic content of the work and realized the work of "glue revolution". It is reported that the film has been repaired in the 4K version. This also caused the film to finally meet the audience after two years after the screening of the last film festival.

　

For many viewers, this is a "youth return". Memories of the movies I saw when I was a child are all emerging one by one, and even the "sequel legend" about this movie is not broken.

　

For Suda, the release of this film has not only fulfilled his dream, but also completed the unfinished story of the predecessors of Shanghai Meiying.


Mr Yunda Qian, the co-director of this film, is her university teacher. At the Shanghai premiere of the film, the 93-year-old director Yunda Qian appeared. Facing the recognition of the audience, he also said humbly, "I feel that we have not done enough. If we can do it in the future, we will do more work."

　


However, what is the release of such a film to the audience?Suda doesn’t want to emphasize the box office. After all, the release of this animated work is difficult to demonstrate with the box office itself. "Going to the cinema is not just about paying for feelings."


In Suda’s view, this restoration can make the audience feel better about "The Wonder of Heaven" and break the previous cognition on the small screen. No matter the sound or the picture, more different details can be found.

　

The vitality of IP


Suda has been busy for the last two months. I was interviewed by various media for Action of Tyrannosaurus Tu Tu with Big Ears and 4K Commemorative Edition.

　

Although these two works are presented to the audience with a brand-new look, we can’t ignore the fact that it has been 38 years since "The Story of Heaven" and the drama series "Tu Tu with Big Ears" has been updated, but it has been more than 15 years since the first season. It seems that from the outside world, these two works are already "past tense".

　

Suda seems to have become accustomed to these discussions, and bluntly saying that economic benefits are definitely not the purpose. "I understand that everyone has such a voice, because in the past, we did not produce a large number of new films, and we also understand the expectations of the audience."


In fact, the restoration of "The Wonder of Heaven" is to use digital technology to make the film glow with new vitality.

　

On the basis of the original film’s 89 minutes, a special behind-the-scenes feature was specially added at the end of the film, including some creative materials, restoration process and interviews with old artists. This is a tribute to the older generation of animation artists, but also a kind of China animation inheritance.

　

At that time, there were many ingenious ideas of old artists in the creation of the film "The Wonder of Heaven", but now it seems a little clumsy.

　

For example, in the four words of the title, the blue-black background pattern presents a "special effect" of flowing fusion. It is the old artists who pour blue-black paint into a basin and add solvent to make the paint "flow", thus shooting this wonderful "special effect" scene.

　


The TV animation "Tu Tu with Big Ears" with more than 100 episodes grew up with the post-90s and post-00s, and it was created by Shanghai Meiying for the purpose of making original and high-quality cartoons to reflect the life of contemporary children.The image of "Tu Tu" unexpectedly became popular on the short video platform two years ago, which made everyone see the vitality of IP.


From the small screen to the big screen, the movie version of Tu Tu with Big Ears has been striving to integrate the spirit of the times into its works and track the topics of social concern. It involves filial piety culture and pension topics.

　

It seems to be a mature drama IP, but this creation is not easy for Suda. In this movie, there is no collision between justice and evil, just want children to watch it with relish and touch them with emotion.

　

It doesn’t matter if you have doubts, it also represents the expectations of the audience.For these IPS in their hands, Suda said, "The old IP, because it was already there, we will repair it and develop it, and maybe it will take less time; Then the new work needs a process of incubation, cultivation and creation. "

　

As for the excessive public opinion of "fried cold rice", the speed is also accepted according to the order. The hard work behind the classic repair is no easier than an original IP. Classic IP needs to maintain its vigorous vitality, which can not be presented by simple preservation. "We are not completely copying the past to sell tickets again, but to create in depth again."

　

Not only the restoration of movies, but also the IP image authorization of Shanghai Meiying from a very early age.Especially at the beginning of 2019, the collection of doll toys, in which "Tian Shu Qi Tan" cooperated with a fast food brand, even sold as high as 500 yuan on a second-hand trading platform.

　


This series of IP authorization, actually from another level, is also the activation of IP.Of course, in terms of IP authorization, Shangmeiying pays great attention to whether the cartoon image is suitable for the brand. "Every IP has its own personal design, and we also value the concept of communication that can be set by someone in the future brand communication."

　

The story continues


"Innovation and inheritance" is the brand concept written by official website of Shanghai Meiying.

　

Reasonable IP authorization and development, as well as the restoration of classic films, are the best footnotes made by Shanghai Film and Television. To combine "inheritance" and "innovation" organically, we have to mention Meiying’s ink animation.

　

As early as the 60th anniversary of Shanghai Film Festival, it was announced that it would restart ink animation and launch the first feature film of ink animation. At that time, the official also released a 2-minute trial film, which attracted a lot of attention once it was spread.

　

After a lapse of four years, what is the progress of this project?Suda told us that the film is scheduled to be completed by the end of next year and is scheduled to be released in 2023. The duration of the film will be about 90 minutes, with almost no dialogue, and the story will be promoted by music. "It can be said with great pride that this will be the first animated feature film in China and even the world."

　


The 3D version of the official announcement has also made progress. "We will make a bold attempt to break everyone’s previous understanding of the image of the Monkey King in" Big Sky "and make a brand new the Monkey King in a three-dimensional space, which will be more in line with the aesthetics of young people as a whole."

　

In addition, the new Snow Child, which was created by directors Lu Hengyu and Li Shujie, will also be produced accordingly. In the future production process of Shanghai Meiying, there will be more than a dozen works coming out one after another.


In the face of marketization, Suda said frankly, "Not blindly pursuing the click-through rate and the box office, how to make a good work that can stay is the first thing that our creators should consider, and don’t produce a pile of cultural garbage."

　

With the special promotional film of the Winter Olympics going off again, the outside world is increasingly looking forward to the progress of the "cartoon universe" of the American film. At the beginning of this year, they launched the drama "Beautiful Film Paradise", but this short drama did not leave much sound. Su Da told us not to worry. They really saw the concept of "movie universe" and are creating an animated film "Make a scene in cartoon city", which combines the IP of Shangmeiying with real life.

　

No matter from the outside world, Shanghai Meiying is slowing down or speeding up now; Is it being questioned "fried cold rice" or insisting on bringing forth the old and bringing forth the new? They are always carrying on the good memories of several generations with a pen.

　

As Suda said, Shanghai Meiying is the national team of animation in China, which shoulders great responsibilities. It cannot just pursue commercial animation, and it is one of the responsibilities to inherit and innovate the art of its predecessors.


Lepuoleqi is the leader in the field of early correction! Review of Nine Hot Words on the Internet; Co-construction of Lepuqi’s Early Orthodontics Discipline

As a leader in the field of early correction, in 2023, Lepuqi gave oral colleagues practical actions (emotional value, economic empowerment, positive companionship).

1. Far ahead

As a leader in the field of early correction in China, Lepuqi focuses on providing clinicians with a one-stop early correction solution with full cycle, multiple tools and combined treatment.

With the technical support of Lepu Medical, huge case database and one-stop service mode, Lepu Leqi will bring more innovative product systems and all-round quality services to the early correction industry in China.

2. Go in both directions

Original intention: refers to the parties concerned working together towards a common goal and getting close to each other. It is often used between people, expressing people’s good wishes of mutual love and closeness.

In August, 2023, Lepuqi and Dole went in two directions, joined forces, integrated resource advantages, opened a new chapter in strategic cooperation, and jointly launched the "Happy+"comprehensive systematic early correction suit, which was full of emotional value, economic empowerment and positive companionship.

This two-way trip not only shows the strength and determination of both sides, but also conveys the good wishes of mutual "love" and mutual closeness. The joint efforts of Lepuqi and Dole have injected new vitality into the development of early correction discipline.

3. Emotional value

Original intention: it is a marketing concept, which refers to the difference between emotional benefits and emotional costs perceived by customers. Emotional income is the positive emotional experience of customers, while emotional cost is the negative emotional experience.

In the process of early orthodontics discipline co-construction, this all-round service has brought positive emotional value and positive companionship to both doctors and patients, from consultation guidance, full consultation, scheme design, case accompanying counseling, risk control and perfect ending, and academic counseling.

Early correction is accompanied by children’s growth and development, which is unpredictable and difficult to standardize, and requires doctors to have accurate prediction. In clinic, many risks and problems will gradually appear, which is difficult to solve, resulting in the case can not be closed.

At the DTC Dental Exhibition in Shanghai, Lepuqi launched a case closing service with its own strength, which really solved the problems of doctors and patients in clinic and made the early correction industry have positive emotional value.

Positive emotional value can give people a good feeling and stimulate positive emotions, which is the service concept of happy correction of Lepuqi, so as to promote the development of the whole early orthodontic discipline.

* As of the date of publication, the early correction discipline has been promoted for only 100 days, which has brought positive emotional value to about 1,600 patients and doctors.

4. The wheel of fate begins to turn.

Original intention: "The wheel of fate begins to turn" means that the trajectory of life has undergone a major turning point at a certain moment, and since then, fate has been completely rewritten. But what makes people empathetic is never an illusory fate, but the efforts that have been made silently before, and it is also a brave and fearless life choice at key nodes!

As a leader in the field of early correction, Lepuqi created a platform for early correction knowledge sharing and deep learning — — #majoR Early Correction Academic Exchange Center.

There are many kinds of courses, which provide an all-round academic exchange platform for the majority of early orthodontists. 100 thousand early orthodontists resonate at the same frequency here, and the gear of fate begins to turn.

5, conspicuous bag

Original intention: "conspicuous bag" lies not only in its superficial "pushiness", but also in its internal vitality overflow, which is both cute and interesting and can create a happy atmosphere.

In order to bring happiness correction experience to doctors, Lepuqi launched the "Happiness Correction 365 Action". The following Lepuqi is either creating happiness or spreading happiness … … (# Le Pledge’s happiness correction is everywhere, conspicuous enough! )

6. Partner

Original intention: "partner" reflects a new social relationship model. Because of the similarities in one aspect or the same hobbies, "partners" spend a satisfactory and comfortable time together.

In November, 2023, the awarding ceremony of "MOST Early Orthodontics Discipline Co-construction" was held in Hefei Liangmei Stomatological Hospital, which meant that more early orthodontics "partners" joined the discipline co-construction circle.

The co-construction of early orthodontics focuses on "co-construction, co-education and symbiosis", focusing on how to break down the barriers in early orthodontics cooperation, open up the "Ren Du Er Mai" of talent training, and jointly promote standardized diagnosis and treatment in early orthodontics areas.

The goal of discipline co-construction is not only cooperation, but also common cultivation, common development and common endless life. Through the awarding ceremony of disciplines, early correction professionals will work together with Qi Xin to create a new benchmark for early correction and contribute wisdom and strength to the standardized development of early correction. Welcome more early correction partners to join!

7. Artificial intelligence

Original intention: In the field of artificial intelligence, large model refers to a machine learning model with super-large-scale parameters (usually more than one billion) and super computing resources, which can handle massive data and complete various complex tasks, such as natural language processing and image recognition.

As a closing ceremony, Leqiyun AI Visual Toothbrush and Leqiyun AI Oral Observation Instrument released by Lepu Leqi make full use of artificial intelligence technology, which can help you find potential oral problems in time and provide corresponding suggestions and treatment plans to patients through accurate analysis of the taken oral images.

8. Dopamine

Original intention: "Dopamine" is a chemical substance, which is both a hormone and a neurotransmitter and plays an important role in the human body. From the perspective of color psychology, bright and bright colors can stimulate dopamine secretion and make people feel happy.

In the process of promoting the co-construction of early orthodontics in China, Lepuqi has built many dopamine booths.

At the DTC Dental Exhibition in Shanghai and the 22nd National Orthodontics Conference, Lepuqi incorporated dopamine color into the booth design, conveying Lepuqi’s concept of happy correction in the co-construction of early orthodontic disciplines to doctors and patients in a more vivid way.

9. Princess/Prince, please get on the bus.

Original intention: This kind-sounding, but not greasy, sentence was derived from the creation in different scenes. For example, in the school cafeteria, banners were put up saying that "the princess is invited to have dinner" and "the princess is invited to help herself". Also, in order to take care of the mood of male students, there were words like "the prince is invited to have dinner" ~

The discipline of early orthodontics will be jointly established and promoted nationwide, and by promoting the standardization of early orthodontics standards, it will promote cross-regional discipline coordination, improve the training level of professional talents, and promote scientific research innovation.

In the process of joint construction and nationwide promotion of disciplines, Lepuqi is eager to meet and work together with more like-minded people. This is not only a process of co-construction of disciplines, but also a journey of unity, cooperation and common growth. Ladies and gentlemen, please get on the bus ~

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Article complaint hotline: 182 3641 3660 complaint email: 7983347 16@qq.com.

Huawei AITO appeared, and Sailis was abandoned by Xiaokang shares.

introduction

At the beginning of December, the share price of Xiaokang shares went up and down after Celeste released a brand new high-end brand AITO, but after Huawei’s press conference appeared in AITO M5 yesterday, Xiaokang shares went down on December 24th. Economic analysts believe that this is due to Huawei’s increasing participation in AITO and M5, which broke the expectation that Xiaokang shares are Huawei’s automobile partners. This means that the Celeste SF5 blessed by Huawei is also afraid of being uncompetitive in front of the M5. However, from the perspective of the whole new energy track, it is still unknown how Huawei AITO asks about the future of M5.

01

On December 24, Xiaokang shares opened at 70.68 yuan. As of 10: 15, Xiaokang shares fell by 10% to 63.19 yuan, hitting the limit, with a turnover of 1.323 billion yuan.

Combing the car stocks in the secondary market today, the overall car sector fell, especially Xiaokang shares. CRRC called the secretary of Xiaokang shares, saying that this was caused by various factors in the secondary market and it was impossible to determine the specific reasons.

On December 23rd, Huawei unveiled two AITO cars at the flagship product launch conference in winter. At the beginning of December, Sailis, a subsidiary of Xiaokang, released a brand new high-end brand AITO. According to the official statement, AITO is a high-end smart car brand deeply empowered by Huawei. Compared with Sailis SF5, the R&D, manufacturing and sales services of AITO are deeply involved by Huawei, and Sailis also given great autonomy to Huawei. As soon as the news came out, Xiaokang shares had a daily limit on December 13, and its market value once again stood at 100 billion market value.

At the press conference, Huawei unveiled the first model of AITO brand-Wenjie M5, and started the pre-sale. The new car is positioned in a medium-sized luxury electric extended-range SUV, which is the first car equipped with a Harmony OS smart cockpit. The new car will be exhibited in 180 stores in 42 cities of Huawei. This is the second new car exhibited in Huawei stores after Cyrus SF5.

The appearance of AITO did not drive the share price of Xiaokang shares to rise, but plummeted. Shen Meng, chairman of chansons Capital, told CRRC: "Huawei released auto products based on its own system, but it did not involve Xiaokang shares, breaking the expectation that Xiaokang shares are Huawei’s auto partners."

From the above, although the AITO brand belongs to Cyrus, most of what we see from the AITO brand and the M5 model in Wenjie is the shadow of Huawei, except that the model name does not carry the Huawei logo, which basically belongs to the car built by Huawei.

02

Xiaokang Co., Ltd. was established in 2007 and listed on the A-share market in June 2016. The company’s business scope includes R&D, production, sales and service of complete vehicles and their engines and parts. Before catching up with Huawei, Xiaokang shares had been in a marginal situation. From 2018 to 2020, the revenue and profits of Xiaokang shares showed a downward trend, and the accumulated losses in three years exceeded 1.6 billion yuan; At the same time, its capital-liability ratio is as high as 79%.

At the beginning of 2019, Xiaokang shares and Huawei signed a comprehensive cooperation contract to cooperate in the field of new energy vehicles. Since then, Xiaokang shares have gradually entered the eyes of investors in the capital market. In April 2021, Huawei Zhixuan reached a cooperation with Xiaokang, and Huawei said that it would sell the new energy Cyrus under Xiaokang in its sales channels; At this year’s Shanghai Auto Show, the Seles Huawei Smart Selection SF5 jointly built by Seles and Huawei was officially listed and jointly sold in both channels.

Regardless of the sales volume of Celestial SF5, the advent of Celestial SF5 blessed by Huawei alone made Xiaokang shares in the capital market. The share price of Huawei Xiaokang shares rose from 8.81 yuan/share at the beginning of November last year to 77.77 yuan/share around June this year, an increase of 782.75%.

Relevant data show that since the listing of Celestial SF5, its sales from April to November were 129 vehicles, 204 vehicles, 1097 vehicles, 507 vehicles, 715 vehicles, 1117 vehicles, 1926 vehicles and 2205 vehicles, with a total of 8,170 vehicles this year. Although compared with the past, Celestial SF5 has supported the sales of Xiaokang shares, this sales volume is not as good as when it first came out.

03

It is worth noting that China National Intellectual Property Administration showed that AITO was applied by Zhengde Electronics Co., Ltd. on March 29, 2021; On August 3, 2021, AITO trademark was transferred from Zhengde Electronics Co., Ltd. to Chongqing Haokang Enterprise Management Consulting Co., Ltd. According to the data, the consulting company is a wholly-owned subsidiary of Chongqing Xiaokang Industrial Co., Ltd.

The trademark ownership of AITO high-end new energy brand, which is deeply involved by Huawei, belongs to Xiaokang shares, which also means that for Xiaokang shares, AITO brand models are "well-known".

Now, after Huawei-led AITO high-end brand M5 appeared, how to develop Celeste SF5 has become another problem. It is still unknown whether Xiaokang shares, which have entered the club with a market value of 100 billion yuan, can win the favor of investors with Huawei.

From the current point of view, if the dominance of Cyrus is still in the hands of Xiaokang shares, Huawei will be more and more involved in the appearance of the brand new AITO. Compared with Huawei, Cyrus has few chips left. In Huawei, well-off society is not the only choice. Now Huawei has cooperated with other automakers such as Auto and Beiqi Extreme Fox. But for Xiaokang, Huawei is the catalyst to promote it on the new car track.

Although Huawei has repeatedly denied that it will build a car next time, it is generally believed that it is only a matter of time before Huawei will build a car next time. Then, in the future Huawei stores, when Huawei’s smart selection of Celestial SF5 and AITO’s world M5 are placed at the same time, Celestial SF5 may not be competitive.

It is worth noting that AITO Wenjie M5, a new entrant of high-end new energy brand, is still facing competition in the face of new car-making forces such as Weilai and Ideality, which have already occupied a certain market share in the high-end luxury new energy market, and high-end brands that traditional car companies such as Zhiji and Lantu have devoted themselves to building, despite Huawei’s blessing.

Exposure of M9 real car map： brand-new design+multiple power options.

According to the exposure of the latest issue of the new car declaration catalogue of the Ministry of Industry and Information Technology, the real car map of the M9 large SUV has aroused widespread concern. It is reported that the car is expected to be officially unveiled in the fourth quarter of this year, and the pre-sale price range is between 500,000 and 600,000 yuan.

According to the news, the M9 will be produced in an exclusive factory, and equipped with Queen’s co-driver, rear wheel steering and digital headlights. However, these news have not been officially confirmed by AITO, and the specific situation needs to wait for the official release.

As can be seen from the declaration drawing, Wenjie M9 adopts a brand-new family design language, with a rounded front face, and the headlight group and the taillight group all adopt a through-going light strip design. The front grille has a trapezoidal shape, the roof position is also equipped with a laser radar, and there is a camera at the front fender. It is expected that the car will support a high-level driver assistance function.

The side lines of the M9 are smooth, and the door handles are hidden, which increases the sense of science and technology of the whole vehicle. The pure electric version provides the choice of two-color body. According to different configurations, it provides two specifications of 21-inch rims, which are 265/45 R21 and 285/45 R21 in tyre size respectively. In terms of body size, the length, width and height are 5230/1999/1800 mm respectively, and the wheelbase is 3110 mm.

In terms of power, M9 provides two sets of power systems. The pure electric version adopts double motor layout, with the maximum power of the front motor of 160 kW and the maximum power of the rear motor of 230 kW. The extended-range hybrid version is equipped with a 1.5T engine with a maximum power of 112kW, and the motor parameters are the same as those of the pure electric version. Both power systems are equipped with ternary lithium batteries, but the specific capacity and cruising range are not clear.

In terms of intelligent functions, the M9 will be equipped with HarmonyOS 4.0 cockpit system and Huawei ADS advanced autopilot assistance system. The co-pilot in the car will be equipped with a separate screen, and laser projection equipment will be provided in the back row.

Yu Chengdong stepped down as CEO

Text | Technology Daily Push

The position of CEO did disappear, but he was promoted to chairman.

On September 21, the first financial news, Huawei officially issued a document, and adjusted the position of the automobile industry.

Jin Yuzhi, president of Huawei’s optical product line, took over the post of CEO of smart car solution BU from Yu Chengdong, and Yu Chengdong became the chairman of BU.

Huawei official website introduced that it has not been adjusted yet.

Ask the world about the new car launch in the future, and you can still hear "far ahead".

Huawei’s mobile phone returns, and Yu Chengdong needs to redo time management.

Regarding this operation, a senior industry insider said, "With the return of Huawei mobile phones, Yu Chengdong can focus more on mobile phones. 」

In the past few years, Huawei’s mobile phone sales have fallen sharply due to sanctions. To this end, Yu Chengdong took over the BU and promoted the smart car selection mode, hoping to make up for the lost mobile phone revenue by selling cars.

However, in the first half of this year, the situation ushered in a turning point, and many new machines such as P60 series and Mate X3 series helped Huawei’s mobile phones rise against the trend.

According to data released by IDC, in the domestic market in the second quarter, Huawei’s mobile phone shipments increased by 76.1% year-on-year, the fastest growth rate among all manufacturers, and tied for fifth place with Xiaomi’s mobile phone with a market share of 13.0%, up 5.7 percentage points over the same period last year.

And its momentum in the second half of the year will be even stronger.

On August 29th and September 8th, Huawei directly launched three models in official website: Mate 60 Pro/Pro+ and Mate X5. All three models are hard to find, which also makes the sales of Huawei mobile phones to a higher level.

According to the authoritative market research organization of the supply chain, in the 36th week of this year (9.4-9.10), Huawei mobile phones won the second place in the smart phone market in China with a market share of 17%, only 17.2% higher than the first, and 0.2% behind.

It is estimated that in the 37th week (9.11-9.17), Huawei is expected to achieve the first market share in sales volume.

At the same time, according to Caijing. com, many people close to Huawei confirmed that Huawei has launched a comprehensive plan to return to the global mobile phone market, with the domestic market first and the overseas market later.

On September 14th, Huawei held an overseas conference in Barcelona, bringing a variety of flagship products to the European market. After that, Huawei will continue to hold press conferences in China, Middle East and Africa, Asia-Pacific and Latin America.

Re-attacking cities overseas requires a leader who can fight "tough battles", and Yu Chengdong is the best candidate.

In February this year, Yu Chengdong mentioned in an interview with the media that he spent his holiday time and evening time on car business besides working during the day. "Now my personal energy investment is relatively large, and I may spend 40% of my time in AITO."

Obviously, with the return of Huawei mobile phones, Yu Chengdong needs to do time management again. The outgoing car BU CEO was appointed as the chairman and put more energy into the mobile phone.

Yu Chengdong’s successor, the first show or the M9 conference in the world.

Yu Chengdong BU CEO was succeeded by Jin Yuzhi, president of Huawei Optical Product Line.

Huawei optical product line, also known as Huawei optical transmission and access product line, has jurisdiction over optical transmission, optical access, optical applications and other fields. Mainly to provide customers with high-value, high-reliability assisted driving, light display and light technology production solutions.

Prior to this, the intersection of optical product line and car BU was Huawei’s newly established intelligent car optical service in recent years, including AR HUD, intelligent car lights and light field screens.

Among them, Huawei’s AR HUD has been mass-produced on Feifan R7; Huawei’s smart car lights, light field screens and other products are expected to be carried on the follow-up models selected by Huawei, such as Wenjie M9.

If there are no accidents, the upcoming M9 will be Jin Yuzhi’s first show after taking office. I wonder if he will shout "Far ahead" ~

With the above changes, the current management structure of Che BU includes:

Huawei Terminal BG CEO, Chairman of Smart Car Solution BU, Yu Chengdong

President of Huawei Optical Product Line, BU CEO of Smart Car Solution, Jin Yuzhi

Huawei Smart Car Solution BU CSO, Wang Jun

President of Huawei’s intelligent driving solution product line and general manager of intelligent driving field, Li Wenguang

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For Jin Yuzhi, Huawei Car BU CEO is a very challenging position.

Since its establishment, the business unit has invested more than 3 billion US dollars (about 20.6 billion yuan) in research and development, but its revenue in 2022 was only 2.1 billion yuan, and in the first half of 2023 it was only 1 billion yuan, making it the only loss-making business of Huawei.

At present, Huawei BU has three business models, one is to sell standardized auto parts; The second is the Huawei Inside mode (HI mode) that provides full-stack smart car solutions; The third is to deeply participate in product and vehicle design, as well as the intelligent car selection mode that provides sales network channels.

HI mode and intelligent car selection mode are not developing smoothly.

The monthly sales of Changan Aouita and Beiqi Polar Fox, which adopt HI mode, are hovering around one or two thousand units, far less than expected. Guangzhou automobile directly gave up the HI mode.

The intellectual car selection model was very strong when it first came out last year, and its delivery volume exceeded 10,000 for four consecutive months, becoming the biggest dark horse of the new forces. However, this year, the situation has turned sharply, and there is no good news that the monthly delivery volume has exceeded 10,000.

Last week, the redesigned M7 went on the market, which ushered in a big sale through "upgrade+price reduction". Before we could celebrate, this week’s redesigned G9 in Tucki came and stole many users.

The good news is that Jin Yuzhi and Huawei BU have more intersections with the auto parts model, and the development in this direction is relatively good.

Huawei’s annual report last year showed that by the end of 2022, it had shipped nearly 2 million sets of components, including intelligent cockpit, intelligent driving, intelligent electric, intelligent Che Yun, millimeter-wave radar, camera, gateway, lidar, computing platform, AR HUD, T-Box and other products and solutions.

In recent days, it has been reported through the grapevine that Huawei and BYD signed a cooperation agreement to provide Kirin car chips for each other. If it is true, it will be a big business.

Yu Chengdong has publicly stated that Huawei BU will be profitable in 2025.

We will wait and see what kind of plan Jin Yuzhi will come up with in the face of the goals set by the leaders before.

The pace of policy boosting consumption recovery is expected to accelerate.

　　Affected by the state’s measures to boost consumption, on the 19th, the big consumption sector "rose by the wind", with household appliances, leisure services, food and beverage sectors among the top gainers. The agency believes that the pace of consumption recovery is expected to accelerate as the policy continues to be effective and the market continues to repair. Among them, the optional consumption sector maintained a good momentum of prosperity in the fourth quarter with a high probability, and the annual performance was highly certain.

　　The big consumption sector "rises with the wind"

　　On 18th, the the State Council executive meeting proposed to promote the consumption of home appliances and furniture, and on 19th, the home appliance sector strengthened obviously. Straight flush data shows that as of the close of the day, the household appliance industry index rose by 3.33%, ranking second in the increase of Shenwan first-class industry index. 70% of the stocks in the sector rose, among which Julong Technology and Whirlpool had daily limit, Wanhe Electric, Changhong Huayi, Hisense Home Appliances and other stocks rose by more than 5%, and Midea Group, the industry leader, rose by 5.27%.

　　Bank of China Securities believes that in the short term, the prosperity of mandatory home appliances will continue to rise, and the demand side will be good next year, and the valuation is relatively reasonable. In the long run, the completion logic is expected to return again, driving the demand of the home appliance industry to make up; At the same time, the advantages of low cardinal utility in the white electricity and kitchen appliances sectors are obvious, and the trend of industry prosperity recovery is relatively established; After the economy gradually recovered from the impact of the epidemic, the recovery of consumption power was mainly reflected in the increase in the demand for diversified household appliances in a long period after the completion of the consumption of compulsory household appliances.

　　At the same time, the Standing Committee of the State Council made clear a number of measures to support the development of "internet plus Tourism" and pushed the leisure service sector higher. On the same day, the leisure service industry index rose by 2.78%, and 27 of the 37 stocks in the sector rose.

　　The auto sector, which had been rising for two consecutive days, opened higher and went lower on the 19th, and its performance was relatively weak. The automobile industry index fell by 0.62% that day. Among them, Changan Automobile led the decline by 9.31%, while Luchang Technology, InBeor and BYD fell more than 3%.

　　Despite the poor performance of the market that day, institutions are still optimistic about the continuous pulling effect of increasing the number of policies on automobile consumption. Essence Securities pointed out that the regular meeting of the National People’s Congress held on the 18th highlighted three major measures to expand automobile consumption, namely, increasing the number plate index, going to the countryside for automobiles and exchanging old ones for new ones. Among them, all localities are encouraged to increase the number plate index, and the purchase restriction may be further loosened; The resurgence of cars in the countryside will benefit independent brands; The trade-in policy will come out again, and the renewal of old cars is expected to accelerate. Since February, the central government and local governments have successively issued a number of automobile consumption policies. This regular meeting of the State Council once again emphasized the expansion of automobile consumption, which is expected to lead to the introduction of more automobile stimulus policies.

　　In recent months, thanks to the strategy of expanding domestic demand and the continuous efforts of various policies to promote consumption, the automobile market demand has continued to recover and corporate profits have steadily rebounded. According to the latest data of China Automobile Association, in October, the production and sales of automobiles in China reached 2.552 million and 2.573 million respectively, up 0.9% and 0.1% from the previous month and 11% and 12.5% from the same period last year.

　　Optional consumer materials keep the economy up.

　　At present, the recovery rhythm of China’s consumer market has attracted much attention from the market. Some brokers said that the pace of consumption recovery is expected to accelerate due to the continuous strengthening of policies and the continuous repair of the market.

　　According to data released by the National Bureau of Statistics on the 16th, in October, the total retail sales of social consumer goods increased by 4.3% year-on-year, and the growth rate was 1 percentage point faster than that of the previous month. Of the 18 categories of retail sales of goods above designated size, 17 have achieved growth, of which 9 categories have maintained double-digit growth. The head of the Consumption Promotion Department of the Ministry of Commerce said on the 17th that in October, driven by the National Day Golden Week and various consumption promotion activities, the consumer demand of residents was fully released, and the total social output accelerated, showing the great potential, strong tenacity and exuberance of China’s consumer market after the test of the epidemic.

　　However, many institutions have pointed out that the social zero data in October did not exceed expectations. Guotai Junan International said that although the growth rate of China’s total social income in October was lower than expected, it still reflected the sustained recovery of domestic consumption, and the domestic retail industry had stepped out of the haze of the epidemic and continued to improve. According to the analysis of Northeast Securities, although the zero growth rate in October was not as good as the market expectation, it was not bad structurally. There are two main factors that drag down consumption: first, the catering industry is still recovering slowly, which is because residents’ willingness to go out for catering consumption in the post-epidemic era is still relatively low; Second, the consumption of oil and products has dropped a lot, which is caused by the weak international oil price. It can be seen that the impact of consumption is mainly exogenous factors, and from the perspective of economic endogenous demand, consumption in most industries has increased well.

　　"Considering that residents’ income level and residents’ willingness to consume have certain room for improvement, the follow-up residents’ consumption is expected to continue the repair process." The research team of Mingming Bond of CITIC Securities believes that the current growth rate of household consumption is still far lower than the growth rate of disposable income, while household deposits are still at a historical high level, which shows that there is still much room for household consumption to rebound. Considering that with the continuous restoration of the tertiary industry and the continuous effectiveness of the policy of stabilizing employment, there is room for improvement in the income level of subsequent residents and their willingness to consume (corresponding to marginal propensity to consume), and the growth center of consumption during the year is expected to continue to rise.

　　Founder Securities said that from the overall characteristics of the optional consumer sector, the sector valuation system is relatively stable, and the performance fluctuates obviously with the economic cycle. The probability of systematic revaluation of the current sector as a whole is small. On the performance level, with the continuous recovery of China’s economy, the optional consumption sector maintained a good trend of prosperity in the fourth quarter with a high probability, and the annual performance was highly certain. On the whole, the overall performance boom of the optional consumer sector can be maintained at least until the first quarter of next year. It is the main direction in the future to select sub-sectors and individual stocks with sustained and certain performance.

The safe operation of NOA, a technology truck, exceeds 50 million kilometers, and the intelligent driving of trucks has entered the stage of large-scale commercialization.

On August 29th, 2023, Macheng Technology held the second Macheng Technology Day with the theme of "Run the truck NOA", and shared the innovative practice that Macheng truck NOA (navigation-assisted driving) took the lead in breaking through 50 million kilometers and operating safely without accidents, deeply interpreted the new generation core technology of Macheng truck NOA, and cooperated with Shentong Express and Shentong Express on the spot. Intelligent driving of trucks has entered the stage of large-scale commercialization.

Ma Zheren, founder and CEO of Won Che Technology, said, "Won Che truck NOA has been operating safely for more than 50 million kilometers with zero accidents. Since the end of 2021, Hunche Technology and its OEM partners have successfully mass-produced smart heavy trucks, and Hunche truck NOA has successfully covered the national high-speed trunk lines. Its value of safety, labor saving, labor saving and fuel saving has been widely recognized by head logistics customers, and it has realized the large-scale commercial operation of smart heavy trucks. This is the common achievement of the close cooperation of the truck autonomous driving industry, and has formed a leading position in the world. Through the platform of Suiche Science and Technology Day, we share and discuss the technological innovation and application practice of truck autonomous driving with industrial partners to jointly promote the accelerated development of the industry. "

Ma Zheren, founder and CEO of Yuche Technology

Wei Bingwu, director of Shanghai SME Development Service Center, was invited to attend the meeting. He said that Hunche Technology is one of the key unicorn enterprises in Shanghai, and congratulated Hunche on his achievements in autonomous driving technology and products. The city service center will rely on the "Shanghai Enterprise Service Cloud" as the platform carrier, actively link resources, further do a good job in unicorn cultivation, and empower enterprises in the critical period of growth.

　

NOA, a winning truck, travels safely over 50 million kilometers, and the commercial value of autonomous driving has been verified on a large scale.

Mache Technology has cooperated with more than 100 shippers and carrier fleets to carry out normalized intelligent heavy truck operation services, with a commercial operation mileage of over 50 million kilometers, covering more than 340 trunk high-speed operation lines in seven core economic zones across the country, with a cumulative shipment of nearly 50,000 times, all of which were completed by a single driver. In the normal commercial operation of intelligent driving heavy trucks for more than 600 days, the automatic driving mileage accounts for more than 90%, which continuously creates significant value for logistics customers in terms of safety, manpower saving, labor saving and fuel saving.

Ayushun, Executive Vice President of Mache Technology

  • Security:On Science and Technology Day, Pacific Insurance and Hunche Technology jointly released the industry’s first complete annual smart driving heavy truck insurance data report, which compared the safety performance and accident data of smart driving heavy trucks and traditional heavy trucks in detail. Compared with manual driving, intelligent driving can be reduced by more than 75% in core indicators such as pre-collision warning, lane departure warning and sudden deceleration.
  • Save people:NOA, a winning truck, changes the driver from the previous pure manual driving mode to a simple and relaxed safety officer mode, which greatly reduces the work intensity and driving fatigue. Through safe and sustainable single driving, the ratio of people to vehicles has been significantly reduced in various trunk logistics subdivision scenarios such as express delivery, contract logistics, LTL and vehicle-specific lines, and the labor cost can be saved by 20%~50%.
  • Save effort:Hunche Technology and Beijing Institute of Technology’s aerospace human factors engineering team introduced aerospace human factors research into truck autonomous driving. After 134 trips of transportation tasks and nearly 120,000 kilometers of drivers’ physical fatigue and psychological fatigue index tests, the results show that compared with traditional truck drivers, the physical fatigue of intelligent truck drivers who use NOA, a well-won truck, decreases by about 35%, and the psychological fatigue decreases by about 11%. This test provides industry norms and standards for human factors research of intelligent truck driving, and fills the gap in the industry. The two sides pioneered a research method for testing the physiological and psychological fatigue indicators of smart truck drivers. The signals of physiological and psychological indicators such as EMG and ECG were collected through wearable skin and ECG modules, and a multi-modal biomathematics model of driving fatigue based on three dimensions of physical load, alertness and cognitive load was constructed.
  • Fuel saving:According to NOA commercial operation data of Hunche truck, the fuel saving performance of Hunche intelligent heavy truck is better than the customer’s fuel consumption assessment standard in the core freight flow direction of East China, South China, North China and Central China, and the average fuel saving per 100 kilometers can reach 1-3 liters, which is 3%-7% compared with excellent human drivers. Among them, 30% of the normal operation lines can achieve 7%-10% fuel consumption reduction.

NOA, a winning truck, leads the level of truck automatic driving technology. Its national expressway availability rate is 100%, and the commercial operation coverage rate of expressways has reached 70%. It also overcomes the problems of continuous bends, long downhill, continuous tunnels and lack of RTK positioning signals, and realizes safe and reliable traffic on complex roads. The original fuel-saving algorithm (FEAD) of Hunche Technology has completely surpassed the predictive cruise algorithm (PCC), and achieved lateral control, traffic flow response, global speed planning, and more accurate calculation of load and rolling resistance coefficient, which significantly improved the fuel-saving effect. Aiming at the limitation of heavy truck data transmission, NOA creatively realized the enhanced shadow mode of combining end and cloud, directly purified driving data at the vehicle end, uploaded high-quality data fragments, and formed 550,000 high-value scenes, which were simulated and trained in the cloud data lake. The version update cycle only took 14 days.

　

Three core technologies in the new stage of NOA for winning trucks

Dr. Yang Ruigang, CTO of Hunche Technology, said that starting from the 50 million km milestone, the automatic driving technology of Hunche truck will accelerate the expansion of the capability boundary, especially: better national road performance, surpassing the higher cognition and smarter decision-making of old drivers, and supporting the OEM to realize more and faster vehicle adaptation. On the Science and Technology Day, Winch Technology comprehensively interpreted the three core technologies in the new stage of NOA of Winch Truck:

  • End-to-end network with security fenceEnd-to-end network can significantly improve the performance of autonomous driving, which is a general trend in the industry. However, the traditional end-to-end network is difficult to be applied to real scenes on a large scale because of its lack of interpretability and reliability and lack of security guarantee. Qiche innovatively put forward the "end-to-end network with security fence", which decomposes the traditional end-to-end network into several differentiable sub-networks, establishes an interpretable end-to-end network, and constructs a security fence to restrain it, so as to maximize the use of the intelligence of the end-to-end network and ensure the safety of autonomous driving. At the same time, the Occupancy Grid Map-OGM is used to represent in three-dimensional space, so as to realize the effective recognition of special-shaped objects and complex scenes. In addition, in view of the challenge of heavy truck’s long sensing distance to OGM’s computing power and memory consumption, we have developed an efficient OGM technology, which adopts adaptive granularity and sparse algorithm to reduce computing power consumption by 55% and memory consumption by 70%, and provide users with higher cost performance.

Dr. Yang Ruigang, Won Che Technology

  • Won the super driver.NOA, a winning truck, has approached the outstanding drivers of human beings in behavior at present, and even surpassed the outstanding drivers in several key dimensions such as fuel consumption. In order to continuously optimize the NOA performance of Won-Che truck, and achieve a comprehensive transcendence over the old human drivers in driving behavior, Win-Che Technology began to build a Win-Che super driver by combining the massive data obtained from commercial operation and the highly intelligent LLM model. Firstly, the driving behavior and scene data are atomized and subdivided in more than 300 dimensions, such as weather, road material, lighting, road structure, traffic flow, vehicle type and load, and naturally linguistized; At the same time, combining manual labeling and automatic labeling to form positive and negative driving behavior atomic sets, LLM model is fine-tuned, and a general intelligent big model TruckGPT focusing on truck automatic driving is customized. In view of the long tail problem that is difficult to deal with in the contemporary autonomous driving technology, the general intelligence of TruckGPT is used to optimize driving behavior, to build a super driver, and to strive to surpass the old driver in terms of fuel consumption, safety and driving comfort.

　

  • Ma che zhi Jia platform
  • In terms of hardware, Manche Technology has designed a new generation of ADCU computing platform for truck intelligent driving system. The new platform provides powerful AI and CPU computing power to meet the needs of trucks for remote sensing and fuel-saving algorithms. In view of the challenge of closed-loop data caused by long-distance weak network and changeable working conditions of trucks, the new platform provides large-capacity storage capacity and data management system, and ensures the success rate of high-value data return to 99.9% through technologies such as data compression and intelligent breakpoint continuous transmission. The new ADCU has also reached the functional safety level of ASIL-B and the information safety level of ISO 21434 certification, which fully meets the harsh operation and maintenance environment of trucks.
  • On the platform software level: Penche Technology has developed the core functions of vehicle hardware management, basic functions of system software, functional safety and information safety management, following the design concepts of integrity, universality and standardization. The platform software includes software development packages such as Vehicle Abstraction (VAL), Sensor Abstraction (SAL) and automatic code generation, which greatly improves the research and development efficiency and reduces the adaptation time of NOA, a brand-new truck, to 9-12 months.
  • In the aspect of truck EEA architecture: Hunche Nebula architecture has released a new generation of functions, providing more efficient and flexible solutions for OEM and Tier-1 partners. The new generation scheme uses the communication architecture of Gigabit Ethernet, which effectively solves the bandwidth bottleneck of traditional CAN/LIN bus. At the same time, the new generation of Hunche Nebula architecture also provides IASP standardized service library to meet the needs of rapid application of new models and high-performance transformation of old models at controllable cost. The overall scheme realizes full modular software and hardware decoupling, can be split and delivered in multiple dimensions, adapts to the differentiated electronic and electrical architecture of multiple OEMs, and efficiently supports the upgrade of truck EEA architecture.

　

Mache Technology signed purchase and strategic cooperation agreements with Shentong Express, Zhongtong Express and Debon Express.

At the site of this Science and Technology Day, Science and Technology Co., Ltd., Dongfeng Commercial Vehicle and Shentong Express signed the first batch of 500 smart heavy trucks procurement and strategic cooperation agreements, China Heavy Duty Truck and Zhongtong Express signed the first batch of 200 smart heavy trucks procurement and strategic cooperation agreements, and Debon Express signed the smart heavy trucks strategic cooperation agreement.

The new rules came in April! Everything is important!

　　CCTV News:From April 1st, a batch of new laws and regulations will be formally implemented. Including the reduction of value-added tax rate in some industries; Entry-exit documents are "nationwide"; Relevant persons in charge of primary and secondary schools and kindergartens should have meals with students; The implementation of the new national standard for electric bicycles.

　　The value-added tax has been lowered, and the prices of automobiles and gasoline have begun to decrease.

　　According to the "Announcement on Deepening the Policies of VAT Reform", from April 1st, some industries will be taxed at 13% instead of 16%, mainly involving manufacturing and other industries. Items subject to the 10% tax rate will be taxed at the 9% tax rate, mainly involving transportation, postal services, construction, real estate, basic telecommunications services and agricultural products. At present, many car companies have lowered their prices in advance. From 0: 00 on April 1st, the maximum retail price of gasoline and diesel in China was reduced by 225 yuan and 200 yuan respectively.

　　Ordinary passports, passes to and from Hong Kong and Macao, and passes to and from Taiwan are all available nationwide.

　　From April 1st, the entry and exit documents of the People’s Republic of China, such as ordinary passports, passes to and from Hong Kong and Macao, and passes to and from Taiwan, will be handled nationwide. Mainland residents can apply for the above-mentioned entry and exit documents at any entry and exit management window in the country, and the application procedures are the same as their household registration.

　　Relevant persons in charge of primary and secondary schools and kindergartens should have meals with students.

　　The Ministry of Education, the State Administration of Market Supervision and National Health Commission jointly issued the Regulations on the Management of Food Safety and Nutrition Health in Schools, which will be implemented from April 1st. It is required that primary and secondary schools and kindergartens should establish a centralized meal accompanying system, and each meal should be shared by the relevant person in charge of the school and the students, and the accompanying meal records should be made to find and solve the problems existing in the centralized meal process in time.

　　The new national standard for electric bicycles was implemented on April 15th.

　　The new national standard has improved the safety performance of electric bicycles in an all-round way, from the original mandatory provisions to full-text mandatory provisions, adding technical indicators such as tamper resistance, fire resistance, flame retardant performance and charger protection, and adjusting and improving technical indicators such as speed limit, vehicle quality and pedaling ability.

　　According to the requirements of the new national standard, the maximum design speed of electric bicycles should not exceed 25 kilometers per hour and should not be modified. When speeding, the system should continue to give a prompt sound. Compared with the old national standard of electric bicycle, the motor power is adjusted from 240W to 400W, and the vehicle mass (including battery) is adjusted from 40kg to 55kg. The pedal riding function is mandatory, and the unique vehicle code is required to be permanently marked at the inseparable part of the frame body.

　　Implementation of the new version of the management performance assessment method for the heads of central enterprises

　　The revised "Measures for Evaluating the Operating Performance of Responsible Persons of Central Enterprises" will come into effect on April 1st. Under the principle of quality first and benefit first, the new assessment method highlights the assessment and guidance of scientific and technological innovation, encourages enterprises to increase R&D investment, and regards R&D investment as profit. Highlight positive incentive assessment and strengthen "performance rise, salary rise, performance drop and salary drop".

　　The Emergency Regulations on Production Safety Accidents came into effect in April.

　　The Emergency Regulations on Production Safety Accidents will come into effect on April 1st. The regulations put forward institutional measures for the construction mode, mode and requirements of emergency rescue teams, especially in the construction of hazardous enterprises, and the measures are more rigid. After the team is completed, it should be equipped with necessary equipment and equipment, and the team members should be trained and have corresponding emergency rescue capabilities to ensure that they can play their due role in the accident rescue process.

Rise of the Planet of the Apes 3′ s main creation appeared in new york Comic-Con pilot trailer exposure.

　　Recently, the sci-fi action film War of the Planet of the Apes (Rise of the Planet of the Apes: The Ultimate Battle, Rise of the Planet of the Apes 3 for short) produced by 20th Century Flowserve Company held a press conference at the 2016 new york Comic-Con, with director matt reeves, starring andy serkis and producer Dylan Clark at the event. The film will be released in North America on July 14th, 2017, and it is expected to be introduced in China. This conference can be said to have made fans who like and pay attention to the Rise of the Planet of the Apes series addicted. The preview of Rise of the Planet of the Apes 3, the 7-minute movie clip and the behind-the-scenes tidbits were all exposed at the event. This unique style of forewarning reminds people to leave quickly through the mouth of Caesar, the gorilla. The war has already started, and people can’t help but look forward to the ultimate decisive battle between man and apes.

　　The story of Rise of the Planet of the Apes 3 will take place in the second two years after The Rise of the Planet of the Apes: The Battle of Dawn. Director Reeves said: "This will be the largest one in the series. Caesar in the third film is no longer known to everyone. He is full of remorse for Koba’s death. " Andy serkis, who plays Caesar, also revealed important information: "Caesar’s empathy for human beings gradually disappeared, and he understood Koba better, and his psychology began to go dark."

　　The film series Rise of the Planet of the Apes tells the story of a group of high-intelligence orangutans who have been tested by drugs against human beings. This series is one of the successful new films created by Fox Film Company in the 20th century in recent years. Rise of the Planet of the Apes in 2011 and The Rise of the Ape: The Battle of Dawn in 2014 grossed nearly $1.2 billion worldwide. The Rise of the Ape: The Battle of Dawn earned more than 700 million RMB when it was released in China in 2014, and the human nature revealed by the leading orangutan Caesar touched the hearts of many audiences. Rise of the Planet of the Apes’s breakthrough in motion capture technology has made the audience experience the most advanced special effects wonders. The two films in the series were nominated for the Best Visual Effect Award in the 84th and 87th Academy Awards respectively.

　　As a well-known Hollywood film company, Fox has produced many blockbuster movies such as Avatar, Titanic, Life of Pi, Mars Rescue, Ace Agent: Secret Service College, X-Men series, Rise of the Planet of the Apes series and Ice Age series in the 20th century. In addition to Rise of the Planet of the Apes: The Ultimate Battle, there will also be many blockbuster movies worthy of attention and expectation in 2017, such as Logan (tentative translation of Wolverine 3: World War I), Kingsman: The Golden Circle (tentative translation of Ace Agent 2: The Golden Circle) and Alien: Covenant (tentative translation of Prometheus 2)

Musical Matilda： ＂Even if you are young, you can do great things＂

Stills of Matilda

Three Matilda actors Song Jinyu Liu Wenhui photo

　　West End of London’s original musical "Matilda" landed at Guangzhou Grand Theatre from August 8 to 14, with eight performances in a row. The day before yesterday, three "Matilda" actors Katie Harris, Sophia Boston and Morgan Santo appeared at the Guangzhou Grand Theatre in advance, shared their experiences in performing musicals and their feelings about their trip to China, and brought wonderful performance excerpts from the classic "Naughty".

　　Natalie Gilhome, the resident director, introduced that the stage, music and arrangement of Matilda’s China tour are original. "We have toured the world countless times, and I am very happy to finally come to China. This is a rare play featuring a little girl, and we see how a little girl can become a better self. "

　　Adapted from well-known children’s literature in Britain

　　What kind of musical is Matilda? At the meeting, the three "Matilda" described the play with wit, independence and mystery respectively. Matilda, adapted from the novel of the same name by British writer roald dahl, tells the story of how Matilda, a little girl, deals with vulgar parents and principals, and works miracles with courage and wisdom to save herself and others around her.

　　Roald dahl is a well-known children’s literature writer in Britain. He even beat J.K. Rowling, the author of Harry Potter, to the top in the "British favorite writer selection". The musical Matilda was hatched by the Royal Shakespeare Company. It is worth mentioning that among the two musicals hatched by the troupe, the other is the world-famous Les Miserables. The composer of Matilda is tim minchin, a musical genius, and the album Matilda brought him a nomination for the Grammy Award for Best Musical Album in 2014.

　　In 2011, "Matilda" was a great success after its premiere in West End of London, winning 7 laurence olivier awards awards and 5 Tony awards, which swept all the stage design awards in 2012. So far, it has won more than 86 musical awards, including 17 best musical awards.

　　The three "Matilda" are small and powerful.

　　There is a line in Matilda, "Even if you are young, you can do a lot", which is equally applicable to three young actors. Among the three "Matildas", Sophia and Morgan have played roles in musicals such as Madame Veron, and Katie is on the professional stage for the first time. Generally speaking, children’s actors often don’t dance properly because of their limited physical strength. However, the young actors in Matilda can not only complete many difficult movements, but also lose their singing skills.

　　Talking about the feeling of playing Matilda, Morgan said: "The hardest thing is to keep a poker face without expression, because Matilda lives in a family without love." Sophia said: "The hardest thing is to get rid of yourself and become Matilda, because she is completely different from me in personality, expression and walking style."

　　Besides Matilda, which roles do they want to try in the play? Sophia and Morgan chose Matilda’s soul mentor — — Miss Henny, Katie wants to play Matilda’s mother: "Mom often yells at Matilda, which is a very interesting role." (Yangcheng Evening News reporter Hu Guangxin intern He Yingdong)