标签归档：西安品茶论坛

The era of China’s automobile voyage has arrived

On March 5th, the day of the twenty-four solar terms, spring thunder rang, and all things revived.

At 8 a.m., Yin Tongyue, chairperson of Chery Holding Group, dressed in a black suit, white shirt and red-and-white tie, spoke to reporters in high spirits and told the world about the rise of Chinese automobiles through personal experience at the first "representative channel" of the second session of the 14th National People’s Congress.

(Representative Yin Tongyue was interviewed by Xinhua News Agency in the "representative channel")

Work hard and try hard, find a great career in a shabby house

"Twenty-seven years ago, Chery started its business from a few small thatched cottages. We lacked capital, technology and talent. At that time, the market was basically monopolized by foreign capital or joint venture brands. There was a popular saying in the industry that Chinese people owned their own trunk cars, which was a fantasy." Looking back, Yin Tongyue, who is 62 years old and has worked in cars all his life, has a vivid past and mixed feelings.

In the 1990s, almost all cars on China’s roads had foreign logos, and few national car brands. At that time, Yin Tongyue, who graduated from Hefei University of Technology with a major in automobile manufacturing, was the director of the final assembly workshop of Changchun FAW-Volkswagen Automobile Co., Ltd., and the leaders in his hometown of Wuhu, Anhui Province, mobilized him to return to his hometown to start a business. He said that "Chinese people want to make their own cars", which made him always have a dream of "building Chinese cars".

In 1996, Yin Tongyue resolutely bid farewell to FAW and returned to his hometown of Wuhu to build cars. But the ideal is very rich, and the reality is very skinny. At that time, there was only a brick factory and a few thatched houses in front of him. Capital, technology, and talents were not only in front of Yin Tongyue, but also a chasm that must be crossed by the rise of Chinese national car companies.

Faced with many difficulties, Yin Tongyue was not discouraged. With the support of the governments of Anhui Province and Wuhu City, he led the team to overcome difficulties regardless of cold or heat, day or night. He simply drew the first blueprint of Chery Automobile in a thatched hut, and began the road to counterattack and realize his dream.

In January 1997, Chery Automobile Co., Ltd. was established.

In May 1999, Chery independently developed the first engine and successfully launched it.

In December 1999, Chery’s "Fengyun" first bridge car rolled off the assembly line, and then successively launched Qiyun, Dongfang Son, QQ, Tiggo and other series models;

In August 2007, Chery’s 1 million car rolled off the assembly line, becoming a leader in national automobile brands.

So…

In 2023, Chery sold 1.881 million cars, an increase of 52.6% year-on-year, and exported 937,000 cars, an increase of 101.1% year-on-year, ranking first in the export volume of Chinese brand passenger cars for 21 consecutive years; the group’s annual revenue exceeded 300 billion yuan for the first time, an increase of more than 50% year-on-year.

"For more than 20 years, we have persisted in hard work, openness and innovation, adhered to the leadership of party building, and strengthened the foundation. Together with other Chinese car companies and joint venture brands, we have jointly supported the backbone of Chinese manufacturing and jointly built China into the world’s largest exporter. Looking at the current day, Yin Tongyue is full of passion and his tone is sonorous. Although he has full hair, he still seems to be a teenager.

Chery’s extraordinary development process is a vivid microcosm of the gradual rise of China’s national automobile industry from scratch, from small to large, and from large to strong. From the streets full of foreign cars, one of the world’s major car importers, to selling Chinese cars to the world and the world’s largest car exporter, this reverse attack proves a truth: as long as you want to do it, there is nothing that the Chinese can’t do!

Innovation, surging new quality productivity

"Chinese companies, especially Chinese automobiles, will continue to increase investment in research and development, increase investment in branding, and create the ultimate product power, adding luster to Chinese manufacturing, Chinese creation, and Chinese brands." As a witness and witness of the development of China’s automobile industry, Yin Tongyue, who has experienced the wind and rain and seen the rainbow, looks to the future with clear ideas and full of confidence.

Automobiles have always been known as the "crown jewel of modern industry" and are the culmination of modern industrial technology. Because a car is assembled and rolled off the assembly line, it relies on 20,000 multiple parts, and its manufacturing process involves a lot of high-precision technology and strict fine management. The automobile industry is recognized as one of the most important symbols of a country’s manufacturing strength.

To shatter the fallacy that Chinese self-made cars are a "fantasy", we must first break through the "stuck neck" technology of car building and have independent intellectual property rights on key components. The engine is called the "heart" of the car. In May 1999, more than two years after the company was established, Chery’s first self-developed engine was successfully rolled off the assembly line and ignited successfully. From that moment on, Chery, which has the "heart of China", has embarked on the fast lane of relying on technological innovation to promote development.

In February this year, the founder of the world-famous engine design company AVL Austria, Helmut Liszt, visited Chery. The world-class technology expert expressed sincere admiration for the latest technological achievements displayed by this former "student". He said: "In our cooperation, we have deeply felt the diligence, studiousness and innovative spirit of Chery people. I am very pleased to see that Chery has now not only reached the world’s leading level in engine research and development, but also excellent in other aspects of the vehicle."

Now, Chery’s products are exported to more than 80 countries and regions, and the global users exceed 13 million, of which overseas users 3.35 million. From "building cars for the Chinese people" to "driving to the world", to a certain extent, Chery’s development history is a history of innovation. In Chery, in addition to automobile manufacturing plants, there is also a technological innovation factory, which is closely related to the deep integration to achieve rapid application of new technologies and promote rapid product upgrade and iteration.

At present, Chery has a global R & D system including eight major R & D centers in North America, Europe, and Shanghai, and has obtained more than 18,000 authorized patents, of which 37% are authorized patents, ranking 21st in the "National Top 500 Enterprise Science and Technology Innovation". It is the super vitality of the mature R & D system that has given the Chinese Autobots represented by Yin Tongyue the confidence and confidence to "make progress".

A flower alone is not spring,

The garden is filled with thousands and thousands of red and spring.

Behind Chery, stands a rapidly rising central automobile province – Anhui. Thanks to the super-strong scientific and technological innovation of many universities and research institutes, Anhui has made overall arrangements in recent years, attracted internal connections, and made deep efforts. Now there are not only Chery, but also Jianghuai, NIO, BYD Anhui, Hefei Chang’an, Volkswagen Anhui, Hanma Technology and other 7 vehicle companies in total. In 2023, the output of automobiles reached 2.491 million, ranking second in the country. Among them, the output of new energy vehicles was 86.8, ranking fourth in the country, and the revenue of the entire automobile industry chain exceeded trillion.

The General Secretary of the Supreme Leader pointed out: "Integrate scientific and technological innovation resources, lead the development of strategic emerging industries and future industries, and accelerate the formation of new quality productive forces." In 2023, Anhui will make the automobile industry the "first industry", aiming at the goal of "building an internationally competitive new energy automobile industry cluster", taking the lead in legislating in the country, escorting and striving to build China’s new energy automobile industry center.

"In the next decade, we will not only pursue the world’s No. 1 in sales and scale, but also strive to be a global leader in technological innovation capabilities, quality reputation, and social responsibility; and provide Chinese wisdom for global users to pursue a better way of life." Looking to the future, Yin Tongyue has a torch in his eyes and ambitions. At this moment, he not only represents Chery, but also Anhui car companies, and also represents the surging Chinese auto industry to issue a declaration to the world: World cars, made in China! The era of China’s automobile voyage is striding forward!

[Autobots] Xiaomi Automobile is listed, what are the obstacles？

The original intention of Xiaomi to build a car is to maintain the grand system of Xiaomi’s digital ecology. If this starting point remains unchanged, Xiaomi’s idea is still relatively realistic.

Text/"Autobots" Qi Ce

It has been nearly 17 months since Lei Jun, the chairman of Xiaomi Group, announced his official entry into electric vehicles. On August 23, it was information from foreign media, and Xiaomi had obtained the qualification of new energy to build a car.

So far, Xiaomi’s process of building cars is ahead of their own timetable. In the new energy industry, where "standing pigeons" is the norm, it shows that Xiaomi’s control over a new format is online. From this point alone, Xiaomi is not like a novice car maker.

Another source said that the qualification was approved by the National Development and Reform Commission in early August. However, Xiaomi officially got the approval, which should be this week. Of course, no one in the media has seen the original approval, and Xiaomi has no official announcement. But this matter is very important, and public opinion is flying all over the sky. Xiaomi can’t ignore it. If he doesn’t deny it, he will default.

Why can Xiaomi get "big qualification"

Around 2017, new energy brands need to apply for "double qualifications", which has been widely concerned by public opinion.

Facts have proved that the "big qualification" (which can be understood as production qualification) approved by the National Development and Reform Commission is more difficult to obtain. Many new forces have applied for the "small qualification" of the Ministry of Industry and Information Technology. That is, it can meet the "Regulations on the Administration of New Energy Automobile Manufacturers and Products Access" and can also be understood as brand sales qualification.

Production problems, the usual practice is OEM, or acquisition of "shell resources", "Wei Xiaoli" is doing this. However, Tucki and Ideals took the latter route: after purchasing the shell, they did OEM work for a short period of time, and then injected their own car-making assets to achieve the goal of mastering the production resources. Weilai, named OEM, is actually a joint venture on the grounds that Weilai has invested a lot of money in the special production line of Jianghuai.

The regulatory attitude towards the acquisition of shell resources has changed. At first, from the perspective of resource reuse, it is considered that it is best to reactivate the existing production line without wasting resources. Later, it tended not to support the "direct investment" production line, because after buying the shell, the previous car production line was not reused, and all of them were replaced by new ones.

This year, the regulatory attitude is more severe. It is said that it is required not to buy, sell or transfer qualifications in the future. This requirement did not fall on paper, but Baowo appeared on the list of "voluntary" cancellation of production qualifications, which indirectly proved this statement. The rumor that Xiaomi acquired the Baowo license will not be broken.

After the supervision has narrowed, "small qualification" must rely on "big qualification". The self-traveler bought Mahayana’s new energy qualification, but the latter’s qualification expired, and the self-traveler could only be dissolved. The Jidu brand jointly established by Baidu and Geely was also forced to change to Geely-led Jiyue brand because of qualification problems. Baidu changed from leading car manufacturers to system suppliers.

New energy start-up brands have a headache about their qualifications. Xiaomi seems to have no trouble solving it. Although there is still an audit by the Ministry of Industry and Information Technology, the "big qualification" of heavy assets has been won, and there seems to be no reason why the "small qualification" cannot be won.

As soon as everyone compares, it is inevitable that there are some rumors that Xiaomi is "chartered", "default" and "guaranteed" by the above. Others say that Xiaomi’s big qualification may be "closed qualification" (the last car license). We can’t prove it or falsify it. But the reality is that Baidu has been tossing for several years without results, and Xiaomi has applied for a green light.

Both companies have Internet genes and have invested heavily in building cars. The difference between them is that Xiaomi is a technology company with a lot of hardware manufacturing components. Although Xiaomi smart home appliances, 3C products, etc. are also commissioned by the OEM, the original manufacturer is very complicated, but its understanding of hardware quality control is not comparable to Baidu, a pure software company. The latter is a complete newcomer not only to making cars, but also to making simpler mobile phones and the like. From the perspective of supervision, it goes without saying which one is reliable.

In this way, if mass production is put on the market and delivered as the goal of new energy brands, the biggest obstacle standing in front of the goal is to cross it.

Supply chain and popularity are fine.

Then, from now until the first delivery, is it smooth for Xiaomi to build a car?

There is no secret in the methodology of electric vehicle manufacturing. The industrial chain is mature, and all parts are shelf products. China has the most extensive and complete supply chain of electric vehicles with the highest overall technical level in the world. Chips are exceptions and short boards, but the exceptions and short boards of China-related chains have the least lateral ratio.

Xiaomi and Lei Jun themselves (Shunwei Capital) have invested in dozens of chip design and manufacturing startups alone or jointly with state-owned assets. China is rapidly making up for the shortcomings in chip manufacturing with mature processes.

Xiaomi automobile also has an inherent advantage, that is, its popularity is high. When the car was first announced, public opinion was overwhelming. This is not only the credit for the popularity of Xiaomi brand, but also the successful creation of Lei Jun’s personal design.

Electric vehicles are more based on the technology industry. The more labels on technology, struggle and growth of their brand founders, the richer their images, and the natural flow blessing can be formed. This kind of operation can be clearly seen in Lei Jun’s fourth annual speech on August 14th this year.

There is no shortage of funds.

Now there are two points to test Xiaomi’s car: one is capital; The other is the market reaction of the first product. Unfortunately, the information revealed by both is fragmented.

Xiaomi has signed confidentiality agreements with major suppliers. The lack of information is also the reason why public opinion in the industry has different opinions on the prospect of Xiaomi’s car.

When Lei Jun first started to build a car, he announced that he would invest 10 billion US dollars in 10 years and 10 billion yuan in the first phase. This statement has not attracted attention. There are too many pictures of cakes, and the reaction of public opinion to all kinds of "money wishes" has long been passivated.

However, Xiaomi took the road of heavy assets as soon as he came up, and a lot of investment could not be avoided. One is to invest in research and development; The other is put into production. Both sides concentrate on asking for money together, and Xiaomi’s financial burden should be heavier.

Xiaomi stated from the beginning that he would use his own funds to build a car. Over the past year or so, there has been no information about Xiaomi’s car financing and no news of bank credit in the industry. Xiaomi Automobile is a wholly-owned subsidiary of Xiaomi Group, which cannot be ignored.

In the first seven months of this year, Xiaomi Group invested 6 billion yuan in Xiaomi Automobile. In 2022, innovative businesses such as Xiaomi Automobile invested 3.1 billion yuan. In this way, almost all the initial investment of 10 billion yuan has been invested. In addition to this long-planned budget, there should be additional channels, otherwise this progress will not be achieved at all.

Xiaomi is expected to release the 2023 semi-annual report on August 29th. According to the first quarter financial report, Xiaomi Group’s cash and cash equivalents are 26 billion yuan. Compared with the investment in Xiaomi’s automobile business, the funds within two years are no problem.

However, don’t equate the cash flow of Xiaomi Group with Xiaomi Automobile, and there are still many places where the Group spends money, and don’t put Xiaomi Automobile’s only financial hope in Xiaomi Group. Don’t forget, Lei Jun has the ability to mobilize a large amount of funds through various means.

This is an important wealth difference between an industry man and an investor and ordinary people.

For example, the former has 100 yuan and the latter has 5 yuan. The latter’s 5 yuan is 5 yuan, while the former’s 100 yuan is only his personal 100 yuan. He can easily use this 100 yuan personal assets to incite 1000 yuan’s funds, and this 1000 yuan is the money he can take out immediately.

By this point, Lei Jun has not used bank loans and various financing methods. In fact, the wealth he can control may be as high as 10,000 yuan, depending on how many times he is willing to use leverage. Of course, the latter can’t play well and has a strong self-attack.

In a word, as long as the brand of Xiaomi Automobile is bright, banks (especially those operating in Beijing and Wuhan) will rush to lend to Lei Jun, let alone grant credit. The "road" of the National Development and Reform Commission has strengthened the confidence of creditors. Of course, this is in the current situation where everything goes well.

We have seen many new energy brands that are at the end of the road. The founders come forward to borrow money and even transfer their status as major shareholders, but the high price has not been exchanged for vitality. This at least shows that the money should be spent in the front and cannot be used as a refueling tactic.

Suppliers are still playing games.

So far, these financing methods seem to be useless. At present, the production line debugging of Xiaomi Automobile’s Yizhuang factory is in full swing. At the same time, the recruitment of production line workers (lacking hundreds of workers) proves that the capacity allocation has reached the final stage.

During this period, because of the intensity of new energy competition, it has been very different from when Lei Jun made the decision. Xiaomi’s first product, don’t expect to go much, at least get a "meeting color" so that the next play can be sung.

At present, the unofficial news revealed that BYD, which was originally rumored, did not appear in the list of battery suppliers. Singapore Airlines is the first supplier for Xiaomi and the second supplier for Contemporary Amperex Technology Co., Limited. Originally, the positions of the two sides were arranged in reverse. However, on August 3rd, the dispute over Contemporary Amperex Technology Co., Limited’s claim for 518 million yuan of battery patents from Zhongchuang Singapore Airlines came to an end. Chuangxin Airlines announced that China National Intellectual Property Administration had made an invalid decision on the two invention patents of "Li-ion battery" and "positive pole piece and battery" owned by Contemporary Amperex Technology Co., Limited.

It is not known whether it is this reason that caused the creation of Singapore Airlines to be mentioned as a confession. However, one supply and two supply are not static. According to the free quotation of both parties and the market demand, the location can be changed at any time.

It is reported that the battery pack capacity of Xiaomi’s first car is 101 degrees and the battery pack weight is 642 kilograms. It is worth mentioning that the battery price is falling too fast now. Two months ago, the price of such a PACK was above 80,000 yuan, and now it may be 10,000 yuan less.

The endurance data is a bit outrageous, only 8.8 kWh/100 km. This is hard to believe (it is said that it is still fully loaded at 37℃). It may not be the standard electric load, because it is difficult to comment due to the lack of other information. But since the first car is a coupe, the power consumption per 100 kilometers is much lower than that of an SUV, which is no problem.

At present, this car has been tested in Xinjiang. Although the outside is covered with camouflage, the outline is still easy to identify. Someone joked about competing with Paramera.

The first car didn’t make an SUV, which proves that it is still a brand image. The consideration of engineering process is more important than quantity. There are indications that the technical status of Xiaomi Automobile has been frozen, and the main material suppliers in the BOM may be replaced. But in any case, the first car can be mediocre, but there can be no batch quality problems. At present, the market does not accept the tentative launch of products.

Pricing system and ecology

Someone found out that this car has a high price of 299,000 yuan and a low price of 199,000 yuan. I wonder if there are any other SKUs.

If this price is true, it will be finalized after several adjustments. Although the price may be adjusted, 400,000 yuan is a hurdle. The electric coupe above this price can’t be measured at all, and the key will be to lose the recognition of Xiaomi brand base.

Lei Jun himself is still very concerned about the basic fans. This is what Xiaomi brand has saved in more than 10 years of operation, otherwise Xiaomi household appliances will not take the ride of Xiaomi brand.

The basic powder can’t afford a car, but the public opinion position can’t be lost. We must strive for fans to stand on our side. Dignity is a relative concept, and the key is for everyone to judge "value for money", and this anchor point is more important. Electric sports cars, similar in performance and shape, are all at what price, and everyone has a steelyard in mind. That’s why I made the coupe first.

This objectively requires that Xiaomi’s first car must not be expensive, but also make a brand level. As some public opinion speculated in the past, it may be possible to do more than 100 thousand yuan of electric power in the future, but the first car, as a brand-setting product, should not do so.

In terms of Xiaomi, it is also trying to suppress the profits of manufacturing links. Xiaomi claims that the profit of parts and components will remain at around 1%, and the profit depends on software and ecological services. This is not surprising, Xiaomi mobile phone is this route.

Xiaomi car will be a part of Xiaomi’s ecology. From this point of view, although Xiaomi Automobile is very different from the mobile phone business, Xiaomi Group undoubtedly hopes that the two can produce more linkage effects.

This should be no problem, whether Xiaomi’s mobile phone is embedded in the car or the data interconnection between the two, it is easy for Xiaomi to do. The key point is that the original intention of Xiaomi to build a car is to maintain the grand system of Xiaomi’s digital ecology. If you don’t build a car, the most important piece of land in the future is someone else’s.

If this starting point remains unchanged, Xiaomi’s idea is still relatively realistic. Since car hardware doesn’t expect to make money, it sounds that the difficulty of building a car will be much reduced.

If the first delivery of the first car is the goal, Xiaomi will face some small obstacles next. Xiaomi has quietly changed the node listed in late 2024 to the first half of the year, indicating that Xiaomi’s confidence is also relatively sufficient. Compared with the new car that keeps jumping tickets, Xiaomi may be a clear stream. [Copyright Notice] This article is the original manuscript of Autobots and may not be reproduced without authorization.

＂Slow hands＂ Xiaomi 14 mobile phone only sells for 4349 yuan, and the first purchase is reduced by 550 yuan!

"Slow hands" Xiaomi 14 mobile phone only sells for 4349 yuan, and the first purchase is reduced by 550 yuan!


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Xiaomi 14 5G mobile phone is a flagship mobile phone with high performance. Now the JD.COM esports store is on sale. The original price of Xiaomi 14 is 4899 yuan, but now the first purchase is reduced from 550 yuan, and the actual price is only 4349 yuan. This phone is equipped with Snapdragon 8 Gen3 processor, which has strong performance and low power consumption. In addition, it also has a storage configuration of 16GB+1TB, which is enough to meet the various needs of users. Xiaomi 14 Cai …

On the hot search as soon as you shoot, Shanghai Meiying deserves to be the national team of China animation.


Special feature of 1905 film network The animated film is released.After a lapse of 38 years, this film officially met the audience in the cinema for the first time. Perhaps, the saying of "returning a movie ticket" has been redefined in this film.


And this is Shanghai Animation Film Studio (hereinafter referred to as "Shanghai Meiying") behind the film, the second film work handed over this year after Tyrannosaurus Tu Tu with Big Ears in Action in the National Day file.

　

The two seemingly independent works are actually a kind of "inheritance" of the film maker to some extent. Mr. Wang is the co-director of the film "The Story of Heaven". At the same time, he also participated in the art work of the first season of the drama series "Tu Tu with Big Ears".

　

From the "old" to the new, and then renovate and repair the "old". In the past few years, Shanghai Meiying has always presented its "treasures" to everyone in the best form.

　

The charm of Shanghai Meiying is not only on the big screen.As early as last year, the "China Animation Alliance" gathered and customized a promotional film for the Beijing Winter Olympics, saying, "My old grandson is coming!" Who’s feelings have been ignited?

　


When the "Zhu Rong" rover landed on Mars, Shanghai Meiying took out the concept film of the 4D sci-fi cartoon "Fluorescent Fire". After watching it, anyone who didn’t marvel at it was still online.

　

Inheritance of "repair"


The story of Shangmeiying is as wonderful as its cartoon characters, but this time, let’s start with "The Story of Heaven".

　

In 2019, the main visual poster of Shanghai International Film Festival designed by Huang Hai was released, which surprised everyone. And this poster is based on the animated film produced by Shanghai Meiying.



In that year’s screening list, Shanghai Meiying also released two restored works, one is the full version of "Make a scene in Heaven" and the other is the 2K restored version of "The Story of Heaven".After the invoice was issued, "Tian Shu Qi Tan" became one of the fastest sold-out films. This is somewhat unexpected. After all, in the past, most of the animated films mentioned by the audience were "Make a scene in Heaven".

　


Making a scene in Heaven was completed by Shanghai Meiying in 2011. It is precisely because of this achievement that Shanghai Meiying saw hope that "classics will never go out of date". As a result, in 2018, Shanghai Meiying restarted the restoration work of "Tian Shu Qi Tan".

　

This repair work is not easy.Because of the limitation of early technical conditions, the storage medium of the original film is film. The film itself is very fragile, even if it is well preserved, it will inevitably cause some damage. The director of Shanghai Meiying told us that the team invested a lot of manpower and energy to repair the sound and picture.

　


Behind the simple expression, there is actually a very complicated process technology. In the end, the basic restoration of the film was completed by Shanghai Film Technology Factory and Shanghai Meiying, which ensured the basic content of the work and realized the work of "glue revolution". It is reported that the film has been repaired in the 4K version. This also caused the film to finally meet the audience after two years after the screening of the last film festival.

　

For many viewers, this is a "youth return". Memories of the movies I saw when I was a child are all emerging one by one, and even the "sequel legend" about this movie is not broken.

　

For Suda, the release of this film has not only fulfilled his dream, but also completed the unfinished story of the predecessors of Shanghai Meiying.


Mr Yunda Qian, the co-director of this film, is her university teacher. At the Shanghai premiere of the film, the 93-year-old director Yunda Qian appeared. Facing the recognition of the audience, he also said humbly, "I feel that we have not done enough. If we can do it in the future, we will do more work."

　


However, what is the release of such a film to the audience?Suda doesn’t want to emphasize the box office. After all, the release of this animated work is difficult to demonstrate with the box office itself. "Going to the cinema is not just about paying for feelings."


In Suda’s view, this restoration can make the audience feel better about "The Wonder of Heaven" and break the previous cognition on the small screen. No matter the sound or the picture, more different details can be found.

　

The vitality of IP


Suda has been busy for the last two months. I was interviewed by various media for Action of Tyrannosaurus Tu Tu with Big Ears and 4K Commemorative Edition.

　

Although these two works are presented to the audience with a brand-new look, we can’t ignore the fact that it has been 38 years since "The Story of Heaven" and the drama series "Tu Tu with Big Ears" has been updated, but it has been more than 15 years since the first season. It seems that from the outside world, these two works are already "past tense".

　

Suda seems to have become accustomed to these discussions, and bluntly saying that economic benefits are definitely not the purpose. "I understand that everyone has such a voice, because in the past, we did not produce a large number of new films, and we also understand the expectations of the audience."


In fact, the restoration of "The Wonder of Heaven" is to use digital technology to make the film glow with new vitality.

　

On the basis of the original film’s 89 minutes, a special behind-the-scenes feature was specially added at the end of the film, including some creative materials, restoration process and interviews with old artists. This is a tribute to the older generation of animation artists, but also a kind of China animation inheritance.

　

At that time, there were many ingenious ideas of old artists in the creation of the film "The Wonder of Heaven", but now it seems a little clumsy.

　

For example, in the four words of the title, the blue-black background pattern presents a "special effect" of flowing fusion. It is the old artists who pour blue-black paint into a basin and add solvent to make the paint "flow", thus shooting this wonderful "special effect" scene.

　


The TV animation "Tu Tu with Big Ears" with more than 100 episodes grew up with the post-90s and post-00s, and it was created by Shanghai Meiying for the purpose of making original and high-quality cartoons to reflect the life of contemporary children.The image of "Tu Tu" unexpectedly became popular on the short video platform two years ago, which made everyone see the vitality of IP.


From the small screen to the big screen, the movie version of Tu Tu with Big Ears has been striving to integrate the spirit of the times into its works and track the topics of social concern. It involves filial piety culture and pension topics.

　

It seems to be a mature drama IP, but this creation is not easy for Suda. In this movie, there is no collision between justice and evil, just want children to watch it with relish and touch them with emotion.

　

It doesn’t matter if you have doubts, it also represents the expectations of the audience.For these IPS in their hands, Suda said, "The old IP, because it was already there, we will repair it and develop it, and maybe it will take less time; Then the new work needs a process of incubation, cultivation and creation. "

　

As for the excessive public opinion of "fried cold rice", the speed is also accepted according to the order. The hard work behind the classic repair is no easier than an original IP. Classic IP needs to maintain its vigorous vitality, which can not be presented by simple preservation. "We are not completely copying the past to sell tickets again, but to create in depth again."

　

Not only the restoration of movies, but also the IP image authorization of Shanghai Meiying from a very early age.Especially at the beginning of 2019, the collection of doll toys, in which "Tian Shu Qi Tan" cooperated with a fast food brand, even sold as high as 500 yuan on a second-hand trading platform.

　


This series of IP authorization, actually from another level, is also the activation of IP.Of course, in terms of IP authorization, Shangmeiying pays great attention to whether the cartoon image is suitable for the brand. "Every IP has its own personal design, and we also value the concept of communication that can be set by someone in the future brand communication."

　

The story continues


"Innovation and inheritance" is the brand concept written by official website of Shanghai Meiying.

　

Reasonable IP authorization and development, as well as the restoration of classic films, are the best footnotes made by Shanghai Film and Television. To combine "inheritance" and "innovation" organically, we have to mention Meiying’s ink animation.

　

As early as the 60th anniversary of Shanghai Film Festival, it was announced that it would restart ink animation and launch the first feature film of ink animation. At that time, the official also released a 2-minute trial film, which attracted a lot of attention once it was spread.

　

After a lapse of four years, what is the progress of this project?Suda told us that the film is scheduled to be completed by the end of next year and is scheduled to be released in 2023. The duration of the film will be about 90 minutes, with almost no dialogue, and the story will be promoted by music. "It can be said with great pride that this will be the first animated feature film in China and even the world."

　


The 3D version of the official announcement has also made progress. "We will make a bold attempt to break everyone’s previous understanding of the image of the Monkey King in" Big Sky "and make a brand new the Monkey King in a three-dimensional space, which will be more in line with the aesthetics of young people as a whole."

　

In addition, the new Snow Child, which was created by directors Lu Hengyu and Li Shujie, will also be produced accordingly. In the future production process of Shanghai Meiying, there will be more than a dozen works coming out one after another.


In the face of marketization, Suda said frankly, "Not blindly pursuing the click-through rate and the box office, how to make a good work that can stay is the first thing that our creators should consider, and don’t produce a pile of cultural garbage."

　

With the special promotional film of the Winter Olympics going off again, the outside world is increasingly looking forward to the progress of the "cartoon universe" of the American film. At the beginning of this year, they launched the drama "Beautiful Film Paradise", but this short drama did not leave much sound. Su Da told us not to worry. They really saw the concept of "movie universe" and are creating an animated film "Make a scene in cartoon city", which combines the IP of Shangmeiying with real life.

　

No matter from the outside world, Shanghai Meiying is slowing down or speeding up now; Is it being questioned "fried cold rice" or insisting on bringing forth the old and bringing forth the new? They are always carrying on the good memories of several generations with a pen.

　

As Suda said, Shanghai Meiying is the national team of animation in China, which shoulders great responsibilities. It cannot just pursue commercial animation, and it is one of the responsibilities to inherit and innovate the art of its predecessors.


Detonate a new upsurge of consumption! The 4th West Coast International Auto Show was successfully concluded in 2024.

　　March 27th On March 24th, 2024, the 4th West Coast International Auto Show was successfully concluded in Qingdao World Expo City (No.3399 Sansha Road, Huangdao District).

　　The exhibition opened two indoor exhibition halls S1 and S2 and some outdoor exhibition areas of Qingdao World Expo City, with an exhibition area of more than 30,000 square meters. More than 60 participating brands brought more than 400 display models to the exhibition. During the three-day exhibition, more than 2,000 on-site orders were placed, and the turnover exceeded 300 million yuan. In 2024, the new automobile consumption boom zone in Qingdao was detonated!

　　New car debut, crowds surging west coast

　　As the first official auto show in Qingdao in 2024, it is also one of the four official brand auto shows in Qingdao. The 2024 West Coast International Auto Show has attracted much attention and made the new district in March particularly lively.

　　With the care and support from all walks of life, the West Coast International Auto Show has been attached to the new area for four years, adding a brand event to the Expo City and becoming a dazzling business card for the exhibition industry in the new area. In terms of the scale of participating brands and the number of people visiting the exhibition, this exhibition has achieved a new leap, with a long queue at the entrance, a lot of people in the exhibition hall, good news on the booth and a barrage rolling in the live broadcast room.

　　Looking up at the brand to start the first automobile exhibition in Shandong, although it is only a static display, the close-range test ride contact has greatly satisfied the curiosity of the audience.

　　SAIC-Volkswagen made its debut with all models, and luxury manufacturers’ exhibits and wonderful car models became live stars.

　　() Brought the "Glory Edition" of all models, and took the price/performance ratio to the end.

　　ICAR 03, Ford Fierce Horse, brand-new Krypton 001, Dongfeng Yipai 007, Geely Yinhe E8, Aouita 12, Chery Fengyun A8, FAW Audi Q4 e-tron, Haobo HT, brand-new Mercedes-Benz E-Class … dozens of new cars appeared in the official exhibition in the new year, bringing new features to the new district and injecting vitality into urban culture and citizen life.

　　When the low price "falls", the regional economy will show its benefits.

　　Run a meeting well and enliven a city.

　　As a "famous exhibition city" under the new economic format, West Coast New District stands out with strong policy guidance and meticulous service attitude, aiming at building the most beautiful exhibition coastal zone in China and becoming a gathering place for exhibitions of characteristic industries.

　　"Vitality" is synonymous with the exhibition industry in West Coast New District, which not only comes from sharp market insight, but also depends on active regional groups and consumption potential.

　　In the beginning of 2024, the wave of price reduction led by new energy brands began again in an orderly manner. The highest discount is 160,000 yuan, cash official reduction, deposit inflation, replacement subsidies, and attractive price policies are all over the 2024 West Coast International Auto Show, which has also become one of the reasons why many consumers come here.

　　On-site FAW Audi, Mercedes-Benz and FAW Hongqi booths were crowded, and new energy brands made excellent transactions. The exhibition scale of pure electric brands is nearly half, and the figure of new energy vehicles occupies almost every booth.

　　The new industry outlook and new consumption boom are flourishing in the new district, which will be displayed in the panorama of the 4th West Coast International Auto Show in 2024.

　　Buy a car, get a good gift, watch the exhibition and win the gold bars. With a more immersive exhibition experience, the West Coast International Auto Show is also rewarding this fertile land. The official first exhibition of the opening year ended successfully, bid farewell to Huangdao for the time being, focus on Laoshan, and set off in glory in May for the 23rd Qingdao Spring International Auto Show in 2024! (Reporter of this website)

Crazy for 50 hours! On-the-spot report of Liaoning Lingyuan escaping criminals, many witnesses restore thrilling moments.

　　　　　　 CCTV News:At about 3: 50am on October 4th, Chloe Wang and Zhang Guilin escaped from Lingyuan No.3 Prison of Liaoning Provincial Prison Administration. At about 13: 00pm on October 6th, two criminals were arrested in Taitoushan Town, Pingquan City, Hebei Province. So, how did the two criminals escape, and how did the police open tight encirclement to bring the two escaped criminals to justice?

　　　　　　 After the escape case occurred, Lingyuan No.3 Prison issued an investigation report on October 4th. According to the circular, Chloe Wang, an escaped criminal, was sentenced to death with a two-year suspension of execution by the Higher People’s Court of Liaoning Province for kidnapping. On December 28, 2017, he was reduced to life imprisonment, and on December 22, 2016, he was transferred to Lingyuan No.3 Prison to serve his sentence. Zhang Guilin, an escaped criminal, was sentenced to life imprisonment by Wenzhou Intermediate People’s Court for robbery. On June 12, 2014, he was transferred to Lingyuan No.3 Prison to serve his sentence.

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　　　　　　 [List seven contents, official disclosure of escape details]

　　　　　　 As for the details about the escape of two criminals, the Liaoning Provincial Prison Administration published an article entitled "Notice of Liaoning Provincial Prison Administration on the details of the escape of criminals in Lingyuan No.3 Prison" in official website on October 8. The notice was in the form of a question and answer, listing seven items.

　　　　　　 1. Did the escaped criminals escape from the gate through the access card?

　　　　　　 The criminals used the noise of Lingyuan Iron and Steel Company as a cover to pry open the doors and windows of the interview room and escape.

　　　　　　 Second, how did the criminal get the police uniform?

　　　　　　 The criminal stole a police uniform worn by prison administrators, with armbands, no warning signs and epaulettes.

　　　　　　 3. Does the fugitive have a mobile phone?

　　　　　　 The escaped prisoner has no mobile phone, but MP4 in his hand.

　　　　　　 4. Did the criminal Zhang Guilin escape twice before?

　　　　　　 Zhang Guilin, a criminal, tried to escape twice before being transferred to prison, and both of them were given heavier punishment according to law.

　　　　　　 5. Does the criminal have any cash?

　　　　　　 After entering the interview room, the criminal pried open the desk of the staff and stole some cash.

　　　　　　 6. Has the accountability mechanism been initiated?

　　　　　　 At present, the warden, the general manager and two deputy wardens have been dismissed, and the relevant authorities have intervened in the investigation of the directly responsible personnel. We will seriously pursue the responsibility according to the law and regulations and will never tolerate it.

　　　　　　 7. Did the criminal commit a crime after he escaped?

　　　　　　 After the two criminals escaped, they have been kept in the mountains, and there have been no crimes such as theft and robbery.

　　　　　　 [Crazy 50 hours, both arrested and restored the arrest process]

　　　　　　 After the two criminals escaped, the police immediately launched a large-scale search. Escaped from about 3: 50 am on October 4 to about 13: 00 pm on October 6. In the past 50 hours, how did the local public security police quickly arrest him? After the two criminals arrived at the case, CCTV reporters interviewed the relevant police handling the case and visited some witnesses for the first time, which restored this thrilling more than 50 hours.

　　　　　　 Fan Junyang, director of the Public Security Bureau of lingyuan city, Liaoning Province, said: "Our police should have received an alarm from the prison at 8: 00 am on October 4th, less than 9: 00 am. Say two felons in custody, one is Chloe Wang and the other is Zhang Guilin. They are at large and have escaped from prison. " After receiving the alarm, the public security organs in lingyuan city immediately called the police to carry out the investigation.

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　　　　　　 Fan Junyang, director of the Public Security Bureau of lingyuan city, Liaoning Province, said: "Our first reaction was to mobilize the police. After collecting all the videos around the prison, we learned about their escape route, analyzed the time of their escape from this route and the distance within the time after their escape, and set up various posts. For example, we are on the necessary roads near Lingyuan No.3 prison, and we have set up posts on all the necessary roads. In addition, around the prison and around lingyuan city, you can get out of Lingyuan and set up posts in an emergency. "

　　　　　　 At about 12 noon, the police received a report from the masses that two fugitives appeared in Shi Hu Gou Village, Shiyang, Songzhangzi Town, lingyuan city, 20 kilometers away from the Third Prison. The monitoring installed in the canteen recorded the whole process of the two people buying things.

　　　　　　 Witness Master Xu: "At about 11: 30 noon, the tall man came in first, and then I was there. He said he wanted to buy something, and he came over. I said what you want to buy, and he said I’ll buy two boxes of cigarettes first, and then I’ll buy some drinks and mineral water after I finish. He said he had everything to eat, and I said there was bread … …” Master Xu recalled that while the taller man was shopping, another thin man entered the store.

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　　　　　　 Witness Master Xu: "The second one was thirsty when he came in. Look at that. Drink another bottle of mineral water. But let’s be honest, it’s quite thirsty. After buying, there are villagers and shoppers, all of whom are here. After leaving, they are left. After they are settled, they are all cash. He went out after finishing the account, and I watched them go outside when they went out. "

　　　　　　 Through monitoring, the police found that the two men under surveillance were the fugitives Chloe Wang and Zhang Guilin they wanted to arrest. Then, where will the two fugitives go after buying things from the canteen? The police immediately organized police forces to conduct a carpet search around Shi Hu Gou Village, Shiyang, but found nothing. It’s getting dark and the search is still going on.

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　　　　　　 The weather in Liaoning is getting cold after autumn, especially after night. Because the villages where the two fugitives were found were mostly surrounded by mountain woodlands and there were many paths, it was very difficult to catch them.

　　　　　　 Gu Tuanwei, deputy detachment leader of Chaoyang detachment of Liaoning Armed Police Corps: "Because the wind is relatively strong, the sense of smell of police dogs is not very sensitive, and the mountains are relatively high. The highest peak reaches more than 700 meters. When the drone rises, plus the forest is dense and the grass is deep, there are many disadvantages to drone detection."

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　　　　　　 In addition to the unfavorable external environment for search, there is another problem before the police. Fan Junyang, director of the Public Security Bureau of lingyuan city, Liaoning Province, said: "If according to our routine, there is no funds, and the main purpose of criminals is to escape from Lingyuan and leave this trouble spot to a safe place, then he needs funds. They don’t have their ID cards with them, so they want to commit crimes, rob or steal. This is the most urgent thing for our public security organs. "

　　　　　　 At this time, it has been more than twenty hours since the two criminals escaped from the third prison, and no one knows where the two criminals will eventually flee. As Shiyang Shi Hu Gou Village is located at the junction of Liaoning and Hebei provinces, it is very likely that the two criminals will flee Liaoning and enter Hebei. The police decided to immediately issue a regional police cooperation investigation letter to inform the two escapees in Lingyuan No.3 Prison. The Hebei Provincial Public Security Department, Chengde Municipal Bureau and Pingquan Municipal Bureau, which received the regional police cooperation investigation letter, also immediately started the cooperation mechanism, and dispatched public security police and armed police officers and soldiers to conduct simultaneous raids from Hebei, forming a two-sided attack situation.

　　　　　　 Fan Junyang, director of the Public Security Bureau of lingyuan city, Liaoning Province, said: "That night, the director of the (Liaoning) Provincial Public Security Bureau led a team from the Command Hall and set up a headquarters here to mobilize all the police forces in various cities, including the armed police, police, public security police and judicial police, including the people. At this time, nearly 7,000 people were mobilized, including the police. "

　　　　　　 On the morning of October 5, the police received another report from the masses that one of the fugitives, Chloe Wang, appeared in a canteen in Fangshen Village, Yushu Linzi Town, Pingquan City, Hebei Province at about 18: 35 pm on October 4. The owner of the canteen also told reporters about the scene at that time.

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　　　　　　 Shopkeeper: "When he came in, he started to say that he wanted to buy beer and buy cans of beer. He said to buy four, and then he suggested buying six, six for a dozen. Then he bought six. Then he said, is there anything with canned fish and meat? I said no. He picked out some intestines, water, milk and the like. " The police immediately organized police forces to conduct a search centered on Fangshen Village.

　　　　　　 Fan Junyang, director of the Public Security Bureau of lingyuan city, Liaoning Province, said: "Around Pingquan, there are four towns in Pingquan, and Fiona Fang is 250 square kilometers, which is surrounded and blocked. These two criminals, after they went out to buy things at night, went up the mountain. Now the mountain is very dense. At the same time, they set up checkpoints and took the action of clearing the mountain. Statistically, more than 3,000 people were organized and the armed police participated in the encirclement and suppression of the mountain. Nothing was found. "

　　　　　　 [The official car rolled over and two auxiliary police officers died unfortunately]

　　　　　　 No one would have thought that the bad news came at this time. In the process of organizing the police to carry out the arrest task, the Public Security Bureau of Pingquan City, Hebei Province, an official vehicle was damaged and four auxiliary police officers were injured because the road surface bumped and rolled over. Two of the auxiliary police officers, Wang Dongyu and Xu Yuelong, died after being rescued by the hospital.

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　　　　　　 [Report again at the critical moment when the search is fruitless]

　　　　　　 The lives of the two auxiliary police officers were fixed at this moment forever. They wore badges on their heads and paid their young lives to keep one side safe. But at this moment, criminals Chloe Wang and Zhang Guilin are still at large. With the fruitless search around Fangshen Village, the arrest work returned to the original point. At this time, the police once again received a report from the masses that one of the fugitives once again appeared in a canteen in Sanjiazi Town, lingyuan city. According to the store advocate, the old lady said that at 8 o’clock in the morning on October 6, she was cleaning in the store. At this moment, a man came in.

　　　　　　 The small shop advocated the old lady: "When he came in, he said he wanted to wash his hands, so I poured him water to wash his face and hands there, and then he came here." He said I was wondering if there was anything to eat. I bought some, and I said there was no delicious chicken leg. He said my aunt would bring this for me, so I put it here for him. I wanted 20, and then I ordered that, four bottles of mineral water, four bottles of milk, four bottles of eight-treasure porridge, and two bags of egg yolk pie. He said he repaired cars and didn’t eat for a day. He said I was too hungry, and the four of us all said so.

　　　　　　 When leaving, the old man’s son happened to come back and had a face-to-face meeting with the man. Mr. Wang found out that the man was a fugitive. Mr. Wang immediately called the police. The police confirmed that the man Mr. Wang met was one of the two fugitives, Chloe Wang. At this time, the police once again received an alarm from the masses that the fugitive Chloe Wang appeared near the high-speed rail viaduct not far from the canteen.

　　　　　　 Witness Mr. Li: "At that time, my wife and I were picking corn in that area. When I looked up, I saw a person carrying a yellow bag coming down. After I came down, I saw that it was not our local person. I thought it was the staff of the high-speed rail at first, and then I looked at him on the opposite side. He looked around." Feeling suspicious, Mr. Li quietly followed. "I walked around in front of him. We walked in front of him. I saw him. After seeing him, I thought that this person was not our local. I could know him locally, just about our age. Later, he went to the mountains in the west. Later, I thought that this was definitely not our local, even if it was a suspicious person. Later, I called the police."

　　　　　　 Soon, the police who searched nearby rushed to the scene. After identification, this person is the fugitive Chloe Wang. Due to many road forks, the police and mass soldiers who arrived in advance launched a search in multiple ways.

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　　　　　　 Wang Huidong, the captain of the anti-drug brigade of lingyuan city Public Security Bureau: "From Taitou Mountain in Hebei Province, after the mountain ridge passed, to the mouth of the cooking pot, we didn’t find it after arriving at the mouth of the ditch. We waited there for a while without finding it." At this time, the police who were guarding here found that a man came out of the ravine not far away.

　　　　　　 Wang Huidong, the captain of the anti-drug brigade of lingyuan city Public Security Bureau: "At that time, I was sure that when I came down from the mountain, I didn’t find anyone on the mountain. At that time, I felt very suspicious, so I went to meet him, and I went with my captain. When he went to trace it, he felt that it was wrong, turned his head and ran away. We chased after it and chased it to a gully. He jumped into the ditch and we couldn’t find him." When Wang Huidong and his colleagues tried to find the man, the man appeared on the opposite side of the ditch and was walking down the hill. The police immediately chased him up and mobilized the people on the spot to assist in the pursuit.

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　　　　　　 Wang Huidong, captain of the anti-drug brigade of lingyuan city Public Security Bureau, said, "I said these two men are fugitives, please help the police catch them. At this time, all the people were dispatched, and there were bicycles on the road in the greenhouse. At this time, Huludao and Jinzhou and our Fan Bureau took a team and also rushed to the scene to surround him in the cornfield, and our Fan Bureau arrested him. " It was confirmed that this man was Chloe Wang. At this point, the subsequent police officers quickly searched and arrested the second fugitive Zhang Guilin not far away.

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　　　　　　 [Expert Interpretation: How to Sentence the Crime of Escaping]

　　　　　　 What did the escape of two criminals, Chloe Wang and Zhang Guilin, constitute? What kind of punishment should I receive? Let’s listen to the expert’s interpretation.

　　　　　　 Professor Ruan Qilin of China University of Political Science and Law believes that according to the details of the case now announced, criminals Chloe Wang and Zhang Guilin are suspected of escaping the crime. Article 316th of the Criminal Law of People’s Republic of China (PRC) stipulates that the crime of escape refers to the act of a criminal, a defendant or a criminal suspect who is detained according to law, escaping from the prison and leaving the prison. Then, if two criminals are suspected of escaping from the crime, what kind of punishment will they receive?

　　　　　　 Professor Ruan Qilin said that the crime of escape is lightly punished in law and will generally be combined with the original punishment.

The explosion of online celebrity cuisine in the National People’s Congress canteen has raised the memory of taste buds to the level of cultural expression.

　　"I finally got it ‘ Online celebrity ’ Youth League! " With pictures and click Send, a graduate student of Renmin University of China Law School wrote such a circle of friends and joined the big team of "punching in" in the campus canteen.

　　On the eve of Tomb-Sweeping Day, the Youth League made by the dining hall in the North District of Renmin University was once again "on fire", with an average of 2,000 copies sold every day. On the Internet, netizens from inside and outside the school have forwarded and commented on relevant news, bluntly saying "I want to eat". On March 26th, the Logistics Group of the National People’s Congress also launched the Youth League Gift Set, which was sold online and offline.

　　In fact, the Youth League is not the only "online celebrity cuisine" produced by the National People’s Congress canteen. Also famous are more than 10 kinds of food, such as pumpkin bread in the east dining hall, gift box for new year’s goods in the central dining hall, Shandong jujube steamed bread bigger than the face in the west dining hall, and Chongyang cake in the north dining hall.

　　Why can university canteens keep making "explosive online celebrity dishes"? How are these "online celebrity dishes" cooked? What kind of sparks can be generated when the canteen tastes big data and the Internet?

　　Online and offline "sense of participation"

　　Many students of Renmin University know Wang Ruorong and Song Da Me.

　　Off-line, Wang Ruorong is the director of the canteen in the North District of the National People’s Congress. At the peak of eating, I can always see him shuttling among the students to collect comments. Online, he is also a little-known "online celebrity". Since he opened the Weibo, he has frequently interacted with students to discuss what is delicious in the canteen. He has also published a book called "The Taste of the National People’s Congress".

　　Originally, there was only an ordinary "big pot rice" on the first floor of the North District canteen. Wang Ruorong found that this could not meet the needs of students, and made up his mind to open a Jiangnan flavor window, focusing on crab yellow soup packets. Not long after, a student went to Weibo to leave a message, "Can we also do some youth groups?"

　　The suggestion was quickly adopted. Wang Ruorong studied it several times with the chef of the canteen. Before Tomb-Sweeping Day last year, this kind of snacks with Jiangsu and Zhejiang flavor was launched on the first floor of the North District canteen and sold for more than 20 days. Because all of them are on-site packages and steaming, students waiting in line often have to stand at the gate of the canteen from the window.

　　At present, this "online celebrity Youth League" has two kinds of fillings: egg yolk floss and pine nut bean paste. In order to ensure the quality, Wang Ruorong and the masters did not choose the egg yolk packed in vacuum in the market, but pulled the egg yolk from the salted duck eggs on the spot; In order to adjust the greasy bean paste, they added kumquat pieces and pine nuts to it, blending a sour and sweet smell.

　　If the youth league’s "red-hot" is an accident, then this year, other foods in the National People’s Congress canteen, like the youth league, have been on fire one after another, which proves that this is not just an accident.

　　Song Da-i, also a "Weibo red man", was the deputy director of the Institute of Investigation Technology of the National People’s Congress. The associate professor of Renmin University commented that he "loves food and life". After being transferred from the front line of teaching to the general manager of the school logistics group, he began to "toss".

　　"Warm People’s Congress" is the official WeChat of the logistics of the National People’s Congress, and it is also the WeChat WeChat official account that the students of the National People’s Congress pay the most attention to. In order to improve the service ability of the canteen, they posted a lot of news about campus food, such as new dishes and scheduled tasting activities.

　　Not long ago, the logistics group also launched the "canteen iron powder group" on the micro-signal. Students of the Iron Powder Group can deeply participate in the promotion of new dishes in the canteen, the promotion of dishes and the tasting of dishes, and at the same time enjoy VIP treatment and participate in cooking demonstration classes and practical classes. The Logistics Group also gives lectures on cooking techniques to Iron Powder from time to time and gives live demonstrations on cooking. Carry out cooking practice classes or organize "iron powder" for cooking skill competitions.

　　The opinions of these students can influence the standard of food in the canteen. Song Da I hope that the students who join are not "canteen tourists" who have tasted it, but "senior foodies" who really have an insightful understanding of the canteen. Their screening criteria for "iron powder" are: participating in 8 campus food activities each semester, and at the same time "punching in" and collecting 18 "likes" in the circle of friends.

　　"Many times, food is just a chat." Song Dawei said that the canteen and students should break the distance and communicate more through various channels. Now, they display new products in articles pushed by WeChat, and also disclose the production process of "online celebrity cuisine" one by one.

　　Song Da I gradually found that many students would "like" the canteen even if they didn’t eat new food. The alumni who have graduated seem to feel the happiness brought by the campus canteen from a distance, and many outsiders know the "online celebrity cuisine" of the National People’s Congress through this window.

　　The "assembly line" of interdisciplinary subjects

　　As the master planner of "online celebrity" food, Song Da always talks about his student team.

　　Song Da came from a statistical background, and I know how to "play with" data best. After starting to work as a student, he added logistics-related contents to the campus satisfaction survey of the National People’s Congress: students’ taste preferences, the degree of solving canteen service problems, and "scoring your favorite canteen" all appeared on the questionnaire. Subsequently, the teachers and students of the School of Statistics will conduct big data processing to screen out the most useful information.

　　Find out the taste and demand, and the rest is publicity and packaging. The promotion of "online celebrity cuisine" in the new media is "manipulated" by the students of the School of Journalism; Product design is free for students majoring in Chinese painting in the Art College.

　　Before each new issue of "online celebrity" is released, Song Da and I will take the team to "meet the model" first, observe the shape and color of the cooked dishes, then understand their ingredients and preparation methods, then take photos and finally taste them. "Only in this way can we design a higher quality copy."

　　The food design and dissemination of the National People’s Congress has benefited from the professional strength of this top comprehensive university. Luan Yimei, a professor at the School of Journalism, Renmin University of China, said that "online celebrity cuisine" can be a big fire precisely because of interdisciplinary cooperation among students. "We used to focus on the development of a single discipline and explain problems, but to really solve problems, we must cooperate across disciplines. ‘ Online celebrity cuisine ’ Starting from the needs of students, telling your own story well and grasping the law of communication will be welcomed. "

　　Dishes are popular, and innovation is naturally more motivated. In the impression of Zhang Yiran, a sophomore in the School of Journalism, in the past year, the innovation of the school canteen has become greater, and new dishes will be introduced soon. This is also the change that Song Da expected to achieve. On Monday alone this week, more than 30 kinds of snacks were introduced in the North District canteen.

　　Behind the new dishes, the logistics group "I am a chef" WeChat group studied and pondered at length. Last year, Song Da and I brought several canteen directors into a group. Usually, he would throw the good ideas he saw and thought into the group at any time to share, and sometimes they hit it off, forming offline products.

　　For example, after the creativity of pumpkin bread reached an agreement, the central dining hall took the lead in setting an example, tying the bread into a strand with a string, which visually approached the appearance of pumpkin; The dining hall in the North District has worked hard on stuffing to turn pumpkin into a hidden "connotation"; The east dining hall also added sausage elements. "Everyone is competing for a competition. I didn’t expect the campus canteen to be so active." Song Da sighed.

　　The youthful taste of productization

　　After the Youth League became "hot", many graduates left a message under the article of WeChat WeChat official account, "What a pity! I graduated too early. "

　　I found that the Youth League is not only a holiday food need for students in school, but also symbolizes a unique "symbol of the National People’s Congress" — — Students who have graduated expect to find campus memories through tasting, and teachers and students of the school also want to share this campus taste with relatives and friends. At the end of 2017, the Logistics Group officially planned to make the bulk youth league into a gift box set that can be sold.

　　On March 26th, the Youth League gift box set was officially launched. The kraft paper bag used for packaging is printed with "memories of youth from the National People’s Congress canteen". The green ball stuffed with meat floss and egg yolk is called "this heart stumbles", and the green ball stuffed with pine nuts and bean paste is called "Acacia". A new green ball stuffed with fresh shepherd’s purse also has the same literary name — — "A thousand miles".

　　Song Da I said, "The most fundamental duty of the school canteen is to meet the dining needs of students and ensure their food and clothing for three meals a day. On this basis, delicious food is also very important. We hope to bring students different experiences, enhance their campus happiness, and let the memory of taste buds rise to the cultural expression level of the National People’s Congress. "

　　In addition to "going out" of products, they also attach importance to "bringing in" to supplement new energy for campus canteens. Last year, Song Da-i founded a series of activities called "Guest Chef RUC" with the logistics group, and invited elites from the catering industry in society and universities to come to the school for exchange.

　　The activity was held in turn by five canteens of the National People’s Congress, and the directors of each canteen were secretly "competing". They invited the master of state banquet in the Great Hall of the People, chef Tan Jiacai of Beijing Hotel, members of the French Chef’s Association, and even a team of chefs who maintained the Guinness World Record.

　　This activity has been successfully held for 12 times, and there is no funding for inviting chefs. I didn’t expect that the catering department of a well-known hotel would take the initiative to find it and ask to enter the school to cook for the students.

　　Zhang Yiran has experienced several guest kitchens, and she still remembers the popularity of the event. "Hundreds of copies were sold out at once.". Now, she and her classmates are on the public platform of "Warm People’s Congress", waiting for the news released by the guest kitchen activities.

　　Song Da, I feel gratified. He said that many new dishes had been introduced in the original canteen. Because of the asymmetric information, it was sometimes difficult for students to know the relevant information. After the trial period, these dishes were removed from the shelves with low sales. "The convenience brought by new media communication is mainly rapid. Students can quickly understand information, experience and give opinions quickly, and we can also make judgments quickly and adjust in time. "

The General Administration of Market Supervision imposed administrative penalties on unfair price behaviors of five community group buying enterprises.

　　CCTV News:Some sell goods below the purchase cost through huge subsidies, "dumping at low prices"; Some mark false original prices and discounts when selling goods, and lie about price reduction to trick consumers into buying. To this end, the General Administration of Market Supervision imposed administrative penalties on unfair price behaviors of five community group-buying enterprises, including Orange Heart Optimization, Buy More Vegetables, Meituan Optimization, Shihui Group and Food Enjoyment Club, and five enterprises were fined, with a total fine of 6.5 million yuan. In this regard, on the morning of March 3, the General Administration of Market Supervision made an administrative penalty on the unfair price behavior of five community group buying enterprises.

　　Question 1: Recently, the General Administration of Market Supervision imposed administrative penalties on five community group buying enterprises according to law. What are the main considerations?

　　In recent years, the status of Internet economy in China’s national economy and society has been significantly improved, and it has become an important engine to promote economic development and an important starting point to improve people’s livelihood. It has played a positive role in coping with the impact of epidemic situation, improving shopping experience and improving supply chain structure. However, with the large-scale entry of major Internet platform enterprises into the community group buying market, problems such as irregular order and illegal operation have become increasingly apparent, which has aroused great concern from all walks of life.

　　First, improper means are used to squeeze the offline community economic market, which is easy to cause disorder and affect social stability. Internet platform enterprises use the advantages of capital and traffic to enter "community group buying" and compete for the market at a price lower than the cost, which will have an impact on offline community economic models such as small vendors and community convenience stores and bring obvious negative effects. Second, large Internet platform enterprises have an unfair competition tendency of "burning money to grab the market and raising prices after monopoly", which is easy to damage consumers’ rights and interests. In the short term, consumers can really get short-term benefits at a lower price when the relevant enterprises implement the "subsidy" strategy in the early stage of competition. However, after occupying the market, related enterprises are likely to raise prices substantially to obtain high monopoly profits, seriously damaging the interests of consumers. Third, unfair price behavior disrupts the market price order. Community group buying platforms generally have problems such as huge subsidies, selling goods below the cost price, and some community group buying platforms use price fraud to deceive consumers. The above acts seriously infringe upon the legitimate interests of other operators and consumers, damage the market environment of fair competition and undermine the normal market price order.

　　The products and services provided by community group buying are mainly "rice bags" and "vegetable baskets". The rising prices of these basic livelihood commodities are likely to lead to economic and social turmoil. The Central Economic Work Conference made it clear that the disorderly expansion of capital should be prevented. The General Administration of Market Supervision resolutely implemented the deployment of the Central Economic Work Conference, took effective measures to strengthen the supervision of the community group buying market, responded to social concerns in a timely manner, and standardized corporate behavior. Monitor the price behavior of community group buying enterprises and conduct investigations according to law. It has been found that there are unfair price behaviors such as low-price dumping and price fraud in community group buying enterprises such as Orange Heart Youxuan (Beijing) Technology Development Co., Ltd., Shanghai Yucan Information Technology Co., Ltd., Shenzhen Meituan Youxuan Technology Co., Ltd., Beijing Shihui Technology Co., Ltd. and Wuhan Qiwei Delicious Technology Co., Ltd.

　　Question 2: Please brief us on the basic situation of these five cases?

　　The companies punished this time are: Orange Heart Optimization (Beijing) Technology Development Co., Ltd. (Orange Heart Optimization), Shanghai Yucan Information Technology Co., Ltd. (Buy more food), Shenzhen Meituan Optimization Technology Co., Ltd. (Meituan Optimization), Beijing Shihui Technology Co., Ltd. (Shihui Group) and Wuhan Seven Kinds of Delicious Technology Co., Ltd. (Food Enjoyment). The above five enterprises occupy a large share in the community group buying market, and the basic situation of the case is as follows.

　　First, through huge subsidies, there is a "low-price dumping" behavior of selling goods below the purchase cost. In order to seize the market, four community group buying enterprises, such as Orange Heart Youxuan (Beijing) Technology Development Co., Ltd., Shanghai Yucan Information Technology Co., Ltd., Shenzhen Meituan Youxuan Technology Co., Ltd. and Beijing Shihui Technology Co., Ltd., took advantage of the capital and adopted subsidies in the form of direct drop and coupons, resulting in the sales price of a large number of goods being lower than the purchase cost. If the costs of operation, warehousing and logistics are included, the actual sales revenue is much lower than the cost of goods, which disrupts the normal production and operation order and damages the legitimate rights and interests of other operators. The above acts violate the relevant provisions of Article 14 of the Price Law of People’s Republic of China (PRC), and constitute dumping at a low price.

　　The second is to use price fraud to trick consumers into trading with them. Five companies, including Orange Heart Optimization (Beijing) Technology Development Co., Ltd., Shanghai Yucan Information Technology Co., Ltd., Shenzhen Meituan Optimization Technology Co., Ltd., Beijing Shihui Technology Co., Ltd. and Wuhan Qiwei Delicious Technology Co., Ltd., used false original prices, discounts, and lied about price reduction to trick consumers into buying goods; There are price violations such as not clearly indicating the meaning of the price comparison line. The above-mentioned behaviors belong to the behaviors mentioned in Article 7 of the Provisions on Prohibiting Price Fraud and Article 21 of the Interim Provisions on Regulating Promotion Behavior, which violates the relevant provisions of Article 14 of the Price Law of People’s Republic of China (PRC) and constitutes price fraud.

　　Judging from the investigation, the illegal facts in five cases are very clear. During the investigation, we extracted the commodity pages, relevant financial data and service agreements related to price behavior according to law, carefully combed and analyzed the relevant materials, and repeatedly accounted for the amount of subsidies. At the same time, we also solicited the opinions of relevant parties according to the specific circumstances of the case. The survey shows that the facts of unfair price behaviors of five enterprises are clear and the evidence is conclusive. The General Administration of Market Supervision decided to impose a total fine of 6.5 million yuan on five enterprises, including Orange Heart Optimization (Beijing) Technology Development Co., Ltd., Shanghai Yucan Information Technology Co., Ltd., Shenzhen Meituan Optimization Technology Co., Ltd., Beijing Shihui Technology Co., Ltd. and Wuhan Qiwei Delicious Technology Co., Ltd., for low-price dumping and price fraud.

　　Question 3: We noticed that the above-mentioned enterprises were fined. What factors were mainly considered?

　　When the General Administration of Market Supervision made the decision on administrative punishment, it mainly considered the following aspects. First, illegal activities have a greater impact on the normal market competition order. The above-mentioned enterprises sell goods below cost, with a wide range of subsidies, frequent subsidies and large subsidies, and their business volume has exploded, which has a great impact on the normal business activities of farmers’ markets, bazaars and small traders. Second, the social harmful consequences of illegal acts are more serious. The above-mentioned enterprises have great influence in the industry, with a huge number of users and huge market influence. The impact of their illegal activities is rapidly amplified by the scale effect and network effect of the Internet, with wide coverage and serious harmful consequences. Third, the circumstances of the illegal act are relatively bad. After the administrative guidance meeting of the General Administration of Market Supervision to standardize the order of community group buying, although the amount of subsidies for the above-mentioned enterprises has been reduced, it has not been comprehensively rectified. Therefore, the General Administration of Market Supervision decided to impose a fine within the scope prescribed by law in the hope of investigating a number of cases, standardizing an industry and purifying a field.

　　Question 4: What other work has the General Administration of Market Supervision done to strengthen the supervision of community group buying, and what are the specific considerations for the next step?

　　On December 22, 2020, the General Administration of Market Supervision and the Ministry of Commerce organized an administrative guidance meeting to regulate the order of community group buying. The meeting affirmed the positive significance of the economic development of the Internet platform, and seriously pointed out the outstanding problems such as low-price dumping and price fraud in community group buying. It is emphasized that Internet platform enterprises should strictly regulate the business behavior of community group buying, and strictly abide by the prohibition of low-price dumping and price fraud; Do not engage in acts of unfair competition such as commercial confusion, false propaganda and commercial slander; Do not use the advantages of data to "kill" and harm the legitimate rights and interests of consumers; Do not use technical means to damage the order of competition and hinder the normal operation of other market players.

　　In the middle and late December of 2020, the General Administration of Market Supervision directly investigated five community group buying enterprises. On March 3, 2021, the General Administration of Market Supervision publicly fined the above-mentioned community group-buying enterprises for unfair price behaviors such as low-price dumping and price fraud, which effectively shocked the illegal enterprises and effectively promoted their rectification.

　　In the next step, the General Administration of Market Supervision will actively respond to social concerns, strengthen investigation and study, judge and grasp the market dynamics of community group buying, innovate supervision methods, strengthen law enforcement and case handling, standardize the market order of community group buying according to law, effectively safeguard the legitimate interests of other operators and the legitimate rights and interests of the people, and create a fair and orderly market environment.

Professional counterfeiter Wang Hai： This year, we will not rule out playing online red and playing Wechat business.

　　When Wang Hai, a tall man, appeared in front of Chengdu Business Daily reporters, he would not attract much attention. He didn’t wear his trademark sunglasses, the personal logo that has been with him in his anti-counterfeiting career for the past 21 years. But when it comes to taking pictures, the black sunglasses appear on his face in a blink of an eye.

　　The man who used to wear the hat of "fake hero" is now 43 years old. With the promulgation of the new Consumer Protection Law and the improvement of a series of relevant laws and regulations, it is easier for consumers to protect their rights. Today’s Wang Hai seems to be inferior to the "fake idol" who has been shouting and fighting all the time. With only 100,000 fans in Weibo, he is not even "online celebrity", although his personal introduction is still "the first person to fight counterfeiting".

　　However, with the emergence of more and more professional counterfeiters, consumer rights protection has entered a normalization, and Wang Hai is only one of many professional counterfeiters.

　　When online shopping has become an important way of consumption, professional counterfeiters have begun to specialize in e-commerce. Liu Yanqing sued more than 30 cases in half a month, all of which were related to online shopping. He said that after he picked out the thorns, the operators would definitely improve, which was a thunder for future consumers.

　　Professional counterfeiters have gone through 21 years from barbaric growth to rational rights protection. Nowadays, they prefer to be called builders. "Promote the improvement of relevant laws and claim compensation within the legal bottom line."

　　Wang hai

　　"My personal pursuit is to be a builder"

　　"This year, I don’t rule out playing net red and playing Wechat business."

　　Wang Hai, who owns four business investigation companies, currently has more than 30 employees, mostly lawyers and investigation managers. Last year, more than 500 cases were handled, with an amount of more than 10 million. The company is mainly engaged in three kinds of businesses to help consumers defend their rights and fight counterfeiting; Knowing and buying fakes; Employed by enterprises, counterfeiting for enterprises. The third is the focus of his business.

　　Compared with before, Wang Hai’s exposure has decreased, but his cooperation with government departments has increased, more than 400 times a year. He has become more gentle, not always "pinching". In his own words, it is called "rational blood".

　　"My personal pursuit is to be a builder. Solve the problem constructively. " What Wang Hai hasn’t changed is the clarity of thinking and the endless desire to express. He said that he expected to promote consumers’ awareness of rights protection and the integrity of China people, so as to advance the law.

　　Nowadays, compared with the endless stream of "online celebrity", Wang Hai is not a name with internet popularity anytime and anywhere. He sent a Weibo, and there were often only a few or dozens of comments and reposts. "There is no deliberate management, and I don’t want to be too conspicuous. Being online celebrity is not the goal."

　　Wang Hai is dismissive of today’s "online celebrity economy". He mentioned that many online celebrity stores sell all kinds of cosmetics and clothing, but many of them are refurbished by stalls, and there are quite a few inferior products. "This year, we will not rule out playing online red and playing Wechat business."

　　What Wang Hai is pondering now is how to promote the establishment of the Whistleblower Act (whistleblower sharing fines) in China. He said that he had previously reported Nike, and the maximum bonus given by the government department was 100,000 yuan. And if the Whistleblower Act can be established, 30% to 50% of the fines imposed on enterprises will be distributed to whistleblowers, which will give every insider, even corporate executives, the incentive to become a voluntary supervisor.

　　Another goal of Wang Hai is to promote consumer organizations that can play games. He gave this organization, which is still spinning in his mind, a grounded name "Children’s Mothers Association". Wang Hai said that the "Children’s Mothers Association" can set up a laboratory to test all kinds of goods at any time; Detectives can be sent to investigate the production of each enterprise and test reports can be issued. The price violence of foreign milk powder will not happen, and it can also fight against the format contract with overlord clause. "If the child’s mother is associated with 1 million people, pricing consumers can participate."

　　Liu Yanqing

　　From shopping malls to online shopping.

　　You can easily take screenshots to collect evidence without leaving home.

　　Liu Yanqing, who has 15 years of experience in counterfeiting, is a native of Beijing. His office is hidden in a two-bedroom apartment in an old residential area near the Apple Orchard in Beijing. His company has only five or six employees at present. The main business, of course, is counterfeiting. Last year, after deducting employee salaries and various costs, Liu Yanqing’s net income from counterfeiting was around 800,000.

　　"85% of my cases now are e-commerce counterfeiting." Liu Yanqing, who once beat more than 50 large shopping malls in Beijing at least once, is now dying with e-commerce companies more often. The first e-commerce anti-counterfeiting took place in 2013. He bought cosmetics of a well-known brand for 4,000 yuan online and sent them to the headquarters of the brand in China for testing, and came to the conclusion that the outer packaging did not match the genuine product. Finally, under the mediation of the court, after six months, he got 4000 yuan compensation.

　　Study various judicial interpretations

　　According to Liu Yanqing’s cost performance ratio, the first experience of "online counterfeiting" was not a "good business" during his counterfeiting career. But this stubborn Beijing man feels that the other party’s attitude of downplaying only "regulatory mistakes" has hurt himself. He began to switch from shopping malls to online shopping.

　　In the past more than half a month, Liu Yanqing has claimed more than 30 cases from various e-commerce websites. Liu Yanqing has her own understanding of the reason why she moved from a physical store to an e-commerce. He said that although online shopping is more difficult than physical stores, for example, it can’t communicate directly with the supervisor, but it can only communicate by phone, and it is easy to be refused compensation. However, compared with physical stores, online shopping can crack down on fakes without leaving home, and it is easy to obtain evidence and screen shots. The evidence of screen shots is notarized and preserved, which is very convincing in evidence and the proportion of successful claims will be higher.

　　Liu Yanqing, who just graduated from junior high school, studied laws including the Consumer Protection Law and various related judicial interpretations of the Supreme Court. In order to crack down on jewelry, he specially studied jewelry appraisal and was familiar with relevant industry standards. This made him practice a pair of critical eyes, and when he searched online, he knew which goods had false propaganda or other certain problems even in the description.

　　On February 26th, Liu Yanqing bought a bracelet marked "Baltic amber beeswax" in JD.COM shopping mall, and the price was 1799 yuan, while the original price was 17990 yuan, equivalent to 10% discount. It took only four days for Liu Yanqing to buy the goods, file a claim, return the goods, return the payment, and get the compensation of 2500 yuan.

　　Liu Yanqing took out a set of national standards for jewelry and the notice of the National Development and Reform Commission on the interpretation of the relevant provisions of the Provisions on Prohibiting Price Fraud. These two documents are the basis for his quick claim. He said that on the online shopping page of this bracelet, the place of origin is obviously the mainland, but the name is marked with the Baltic Sea, which is suspected of falsely marking the place of origin. This bracelet was put on the shelves on February 24, and the original price was marked with more than 10,000 yuan. There must be a transaction record of the original price sales, otherwise it is a virtual standard price.

　　I used to watch Wang Hai fake on TV.

　　Because of the revision of the Civil Procedure Law in 2014, it is stipulated that online shopping disputes can be prosecuted in the court where the goods are received, which makes Liu Yanqing’s e-commerce anti-counterfeiting cause more good news. He laughed and said that he could sue the e-commerce operators who he thought had problems all over the country in the Shijingshan court at his doorstep.

　　Liu Yanqing’s e-commerce anti-counterfeiting process has been completely streamlined. He will give employees standardized training in food, clothing, jewelry and other commodities in advance, and then let employees find out the products that describe problems, and then he will screen them himself and place an order after confirming that they are correct. "A dozen are accurate."

　　However, the name Liu Yanqing is not a popular name for many online shopping platforms. His Amazon account was cancelled for "violating online trading rules". Or, the operator will tell him that the goods are out of stock and let him choose to return them. "I entered the blacklist of e-commerce, but it doesn’t matter. I can also register many other accounts. There are more than a dozen."

　　Liu Yanqing, who has driven a taxi, opened a canteen and sold mutton kebabs, once watched Wang Hai’s counterfeiting on TV. After stepping into the business of professional counterfeiters, I found that this industry with a little personal heroism brought him unprecedented self-confidence.

　　He was once "threatened" by the store to report his extortion. But Liu Yanqing, who is a little "mixed", responded like this: "If I knock, I knock internally according to the law, and I don’t do it if I don’t do it."

　　Feng zhibo

　　"Almost all the claims were won last year."

　　"I hope that fakes can be bought less and less."

　　Feng Zhibo, a Wuhan native who started counterfeiting in 1997, now lives in Guangzhou. He has two identities, one is a professional counterfeiter and the other is a clothing operator. He said that it is precisely because he is counterfeiting and knows the cost of illegal business that he will be more cautious when doing clothing business.

　　In 2013, there was a provision in the Supreme Law on several issues concerning the application of law in the trial of food and drug disputes. If there was a dispute over the quality of food and drugs, the buyer claimed the rights from the producers and sellers, and the producers and sellers made a defense on the grounds that the buyer knew that there were quality problems in the food and drugs but still bought them, the people’s court would not support it. This means that even if you buy a fake knowing it, it will not affect the claim.

　　Last year, Feng Zhibo focused on food counterfeiting. For a whole year, he has been arguing with ordinary food with cod liver oil, suing for compensation, and probably got millions of compensation. "Professionals buy problematic goods, so less will be left in the hands of consumers. From this perspective, it is good for the market. I hope that fakes can be bought less and less."

　　Last year, Feng Zhibo, who likes to be more serious, won almost all the claims. The only case that lost in the first instance was changed in the second instance, and Feng Zhibo, who got the verdict, was somewhat gratified, which meant his 100% winning rate. He believes that this is a more perfect law to protect his legitimate rights and interests.

　　Say/method

　　A professional counterfeiter in the eyes of a lawyer;

　　Counterfeiting is conducive to market regulation.

　　Qiu Baochang, head of the lawyers’ group of China Consumers Association, told Chengdu Business Daily that personally, professional counterfeiters should not kidnap them with morality as long as they have not violated the law. The existence of professional counterfeiters is beneficial to market purification, to the interests of consumers, to the protection of legitimate enterprises and to market regulation.

Using Tik Tok, Aauto Quicker and other fraud cases, the police frequently reminded the public to be vigilant

　　Nowadays, audio-visual websites such as "Tik Tok", "Aauto Quicker", "Volcano" and "Watermelon Video" have sprung up rapidly, attracting a large number of netizens to participate in the interaction, and many criminals are also involved in it, frequently making moves. Recently, our province has also received many cases of fraud using the above-mentioned audio-visual websites. In this regard, Jiangsu police reminded the public that this kind of fraud has a large audience, wide spread and strong confusion. Netizens should raise their awareness of prevention and protect the safety of personal property.

　　Correspondent Changgong New Yangzi Evening News/Yangyan reporter Yu Yingjie

　　Using video

　　These three types of fraud cases are frequent.

　　Changzhou police made a special analysis of fraud cases on audio-visual websites and found that the following three categories of fraud cases are more prominent.

　　A, birthday celebration, lovelorn red envelope rebate category

　　[Case 1] Liu fell in love with Tik Tok and added a WeChat friend through Tik Tok. On September 9, he saw this friend in a circle of friends who was engaged in red envelope cashback activities, so he chatted with him. The other party said that there was a fan feedback activity with red envelopes, which was "transfer to 50 yuan and return to 55 yuan and other grades, and each person can play for up to three times". Liu believed it, transferred 4950 yuan to the other party through WeChat, and later found that he was cheated.

　　[Case 2] On August 27th, Qin met and joined a QQ group of online celebrity’s birthday red envelope party through Tik Tok. When he saw a man nicknamed "Brother", he claimed that 300 yuan could get a rebate of 3,888 yuan for sending red envelopes, so he added the other person’s WeChat as a friend and sent red envelopes through WeChat, and was cheated by 1000 yuan.

　　[Case 3] On August 24th, Wei met a netizen from Tik Tok and added the other person’s WeChat. The other person said in the WeChat circle of friends that "he was dumped and got a breakup fee of 1 million yuan. If someone sent 200 to 10,000 yuan, he would return it 10 times". Then Wei transferred 888 yuan to the other person through WeChat, and later found that he was blacked out by the other party.

　　B. Fake products sold in Wechat business

　　[Case 1] On September 6th, Gongmou saw a online celebrity blogger recommend cosmetics worth 198 yuan in Tik Tok. Gongmou believed that WeChat transferred 1188 yuan and was cheated.

　　[Case 2] On August 29th, Xu met a netizen through Tik Tok and added the other party’s WeChat. The other party said that he would get a chance to roll the dice if he bought a slimming product of 298 yuan. According to the request of the other party, Xu transferred a total of 5,000 yuan through WeChat, but did not receive the product and found that he was cheated.

　　[Case 3] On August 17th, when Meng used Tik Tok, he saw a message that there was a low-priced mobile phone for sale, so he added the other party as a WeChat friend. The other party said that Apple X, OPPO and other mobile phones only cost 198 yuan, and Meng paid 198 yuan through WeChat. The other party said that it was necessary to go through customs, pay customs duties, etc., and Meng made a total transfer to 800 yuan through WeChat payment. Later, the other party also asked for a transfer, and Meng realized that he had been cheated.

　　C, praise fans, buy and sell Tik Tok accounts.

　　[Case 1] On August 28th, the swindler said that he could help people to brush the praises on Tik Tok. After contacting him, Miao believed it, and provided his own WeChat payment verification code according to the request of the other party. As a result, he found that 6700 yuan in his WeChat was transferred away by the other party.

　　[Case 2] One day in July, Zhu bought a Tik Tok account for 10,000 yuan on the virtual asset trading service platform of "YuZhao.com". At the beginning of September, the seller contacted Zhu and said that someone wanted to buy the Tik Tok and invested 16,000 yuan. After discussion between the two parties on September 5th, Zhu agreed to sell Tik Tok’s account to the other party. Subsequently, the other party successfully tied the mobile phone number to the Tik Tok account, but the other party did not transfer 16,000 yuan to Zhu, but deleted Zhu’s WeChat.

　　Like to follow suit

　　Young people who are inexperienced are easy to be recruited.

　　After analyzing the above-mentioned cases, Changzhou police found that most of the targets targeted by criminal suspects are young people who are inexperienced, have poor preventive ability, like novelty and like to follow suit.

　　In terms of the modus operandi of these fraud cases, criminals take advantage of the victim’s curiosity and greed, and constantly attract fans through the newly popular "Tik Tok", "Aauto Quicker" and "Watermelon Video" apps, asking the deceived to pay by scanning the QR code, issuing red envelopes, transferring money, etc. Once the money is defrauded, the victim will be blacked out immediately.

　　Police tips

　　Don’t trust marketing videos

　　At present, short online videos are very popular among netizens, and the number of video views is tens of thousands. However, due to the short video time, vague background and fragmentary information, some lawless elements also blend in and take the opportunity to commit fraud.

　　The police reminded the majority of netizens to improve their awareness of self-prevention, not to trust videos with marketing, money and other properties on short video platforms such as "Tik Tok" and "Aauto Quicker", and not to transfer money and remittances to the other party easily. If you find that you have been cheated, you should call the police immediately.