标签归档:夜西安论坛

Ele.me CEO responds to rumors of being acquired by Douyin: Fake can only be fake after all

Beijing News Shell Financial News (reporter Cheng Zijiao) On January 24, in response to online rumors that Douyin was in talks with Alibaba to acquire Ele.me, Ele.me CEO Yu Yongfu responded on the company’s intranet that the rumors were false.

"Fake, we have already refuted the rumors," Mr. Yu said on the intranet. "I don’t know if there are not many things that people can care about in the Internet industry now, but fake can only be fake in the end. I have said in the class committee (management) before that everyone may feel that they have heard the most authority from me, so they will respond positively to everyone again."

He also said that over the past two years, Ele.me has continued to reduce leverage, and its efficiency has been greatly improved. In the next three years, Ele.me will further improve its efficiency, solve its own problems, and complete a new stage goal."The market always hates the poor and loves the rich. It is precisely because we are getting better step by step that more and more voices in the market are paying attention to us. As long as we continue to get better step by step, more and more voices in the market will be optimistic about us. "

Yu Yongfu also said that based on the overall goals for the next three years, the management of Ele.me has made detailed plans for the business strategy for the next 100 days and the next year, and each business unit is also formulating the goals for the new fiscal year. The next step will be gradually implemented, which is worth the market’s continued expectation.

Editor, Yue Cai Zhou

Proofreading, Lucie

Chinese astronomers have discovered two new "stellar cradles" in the Milky Way

  This is the "Phoenix Cloud" image (file photo). Xinhua News Agency (photo courtesy of Zijinshan Observatory)

  Xinhua News Agency, Nanjing, April 29 (Reporter Wang Juefan) The reporter learned from the Zijinshan Observatory of the Chinese Academy of Sciences on the 29th that the station’s "Galactic Picture Scroll" sky survey program has released another important achievement. The scientific research team discovered two huge molecular clouds that harbor stars in the Milky Way. Researchers named them "River Cloud" and "Phoenix Cloud" respectively.

  The Milky Way galaxy we live in is a spiral galaxy. Near its spiral arms are some thick clouds, some of which are mainly composed of hydrogen gas molecules, which are molecular clouds. As the molecular clouds continue to collapse, the pressure increases and the temperature rises, and gradually a protostar embryo is formed. When the nuclear fusion energy in the protostar embryo is enough to resist its own attractive forces, a new star is born. Therefore, molecular clouds are the precursors of stars and are called "stellar cradles".

  The "Dajiang Molecular Cloud" and "Phoenix Molecular Cloud" discovered this time are located in the Great Rift Valley region of the Aquila constellation. Among them, the "Dajiang Molecular Cloud" is about 1,300 light-years away from the solar system. In form, it looks like a long river winding in the universe, and the actual length is about 300 light-years. The "Phoenix Molecular Cloud" is more like a large bird with wings. It is about 2,000 light-years away from the solar system and has about 200,000 times the mass of the sun. "Dajiang" and "Phoenix" are both "big heads" in the Milky Way.

  This is the image of "River Cloud" (file photo). Posted by Xinhua News Agency (photo courtesy of Zijinshan Observatory)

  "What’s even more exciting is that we can see direct evidence of star formation in the Great River, and stars are probably forming in the Phoenix," said Su Yang, an associate researcher at the Purple Mountain Observatory who worked on the study.

  Yang Ji, the head of the "Galaxy Picture Scroll" sky survey program and a researcher at the Purple Mountain Observatory, introduced that the "Galaxy Picture Scroll" sky survey program mainly observes the area of ± 5 on the northern galactic plane, with a total observation range of 2,600 square degrees. The program started in 2011 and is led by the Purple Mountain Observatory, completing observations of about 250 square degrees every year. The "Galaxy Picture Scroll" will achieve many scientific goals such as discovering and compiling molecular cloud source tables for all regions, and analyzing the physical and chemical properties of molecular clouds. These studies are of great significance to human understanding of the origin of stars, planets, and the entire galaxy.

  "At present, the’Galactic Picture Scroll ‘has completed 80% of the observation plan, and dozens of important results have been released. It is expected that all observations will be completed in about three years. By then, we will have an unprecedented image of the Milky Way, and people’s understanding of the Milky Way will be greatly expanded." Yang Ji said.

  The research results were recently published in the Astrophysical Journal, an authoritative journal of astronomy.

Backed by Huawei, Changan, and the three giants of Ningde era, the controversy and hidden dangers of Avita

Text/Lu Shiming

Editing/Gale

On June 25, Avita Technology landed at the Chongqing International Auto Show and launched a new generation of intelligent electric vehicle technology platform, C (Changan) H (Huawei) N (Ningde Times).

It is worth mentioning that Zhu Huarong, chairperson of Changan Automobile, Xu Zhijun, chairperson of Huawei, and Zeng Yuqun, chairperson of Ningde Times, attended the Avita press conference together. Under the "luxury" lineup, Avita’s popularity has been rising again and again.

Avita Launch

At present, all the traditional independent brands want to complete an upward breakthrough at the time of electrification and intelligent transformation. The Great Wall has salons, Geely has polar krypton, and the well-off has questions. Now Changan, which is a little slower, has also joined the array and launched its high-end new energy brand Avita.

Unlike most new brands, Avita had one more halo, and the three-way cooperation between Changan, Huawei, and Ningde Times made Avita’s prospects broader. But reality was always skinny, and even if there were real materials, Avita’s problems gradually appeared in front of many consumers.

That includes the naming of Avita, the appearance of the first model, the Avita 11, and the theory of "emotional intelligence" that Avita’s chairperson and chief executive, Tan Benhong, has spent a lot of time describing. These issues, while the opinion of the benevolent and the wise, also reflect some of Avita’s shortcomings.

More importantly, compared with other traditional brands’ "two factories" cooperation model, Avita’s so-called "three giants cooperation" not only brings obvious advantages, but also brings a question that the market can’t help but associate, that is, whether there will be differences in interests that will hinder the development of the brand.

As a latecomer to the market, Avita itself does not have an advantage. If the dispute points and potential hidden dangers are not resolved earlier, it may be difficult to get a piece of the cake in this highly competitive track.

Avita’s past and present life

In fact, Avita is not Changan’s "newborn", its predecessor is "Changan NIO", which is a brand jointly established by Changan and NIO.

At the 2018 Qixi Festival, Changan partnered with NIO to officially establish Changan NIO, with Changan Automobile and NIO each holding 45% and the other 10% held by the executive team.

However, as NIO gradually gained a foothold in the domestic new energy market, and the highly competitive market made it difficult for it to spare energy to focus on other businesses. In 2020, Li Bin stepped down as the chairperson of Changan NIO, officially ending this stage.

Of course, NIO did not fully withdraw, but the shares fell to less than 5%. But as the leading party, Changan did not give up, but continued to extend the life of "Changan NIO" through capital increase, and officially changed its name to Avita Technology in May 2021.

Avita 11

It is worth mentioning that as early as 2015, Changan released the "518" new energy vehicle development strategy, planning to launch 34 new energy vehicle models in 10 years. Then in 2017, Changan also announced the "Shangri-La Plan", which is expected to completely stop selling fuel vehicles in 2025. But today, both plans can be said to have failed.

The market will not stop because of a certain company’s strategic problems. Seeing Geely’s Jikrypton, Dongfeng’s Lantu and other brands gradually rise in the market, Changan, which is seriously out of touch with the new energy market, has undoubtedly become the "that person" who is caught off guard and on pins and needles.

In order not to be "abandoned" by the market, Changan not only had to keep "Changan NIO", but also use external forces to catch up. Therefore, after NIO left, Changan "introduced" Huawei and Ningde Times, two heavyweight friends, through capital increases.

At present, the top five shareholders of Avita are Changan 39.02%, Ningde Times 23.99%, Chongqing Chengan 19.01%, Southern Assets 8.73%, Fujian Mindong 5.00%, and NIO retains a 1.13% shareholding ratio. It is worth mentioning that behind Chongqing Chengan are Chongqing State-owned Assets Supervision and Administration Commission and Liangjiang New Area.

Avita’s shareholding structure

Changan, Huawei, Ningde Times, state-owned assets… When these words appeared in the introduction of the same company, the imagination of the market and consumers was instantly opened. Since the official announcement of the cooperation in May last year, Avita has become the expectation of many people.

Unfortunately, in the blooming market environment, Changan overestimated the enthusiasm of consumers. Shortly after changing its name, Avita gradually "disappeared" from the track. Until recently, a press conference reminded people again that Changan also has a high-end brand of new energy vehicles.

From experience, the promotion of new brands during the release and official delivery window is crucial, and the recent Avita 11 overwhelming advertising is undoubtedly a good momentum.

Everything has its pros and cons. While Changan allows consumers to remember Avita, it has also ushered in some controversial issues.

Name, appearance, emotion theory, Avita sparks controversy

Judging from a large number of netizens’ comments, Avita’s name has attracted much attention.

Avita is taken from the English Avatr, which means virtual avatar in the game or online world. The official gave the word a deeper meaning, that is, to create another self in the intelligent parallel world for each user. This car is also defined as "emotional intelligent electric car, understand your intelligent avatar".

Such an explanation sounds very cultural and representative, but at first glance it will make people feel that it is an overseas brand. Too Westernized and without Chinese characteristics, "I feel a little foreign and foreign" has become a voice.

At the same time, the English Avatr of Avita is similar to the English of the science fiction movie "Avatar", except that one letter is missing, which is easy to confuse. Not only that, the name Avita is also difficult to remember compared to other traditional car brands.

Among the many elements of a brand, the name is the core element of the brand and the basis for forming the brand concept. If a brand wants to expand its influence, it must first make consumers remember the brand name. Compared with the previous Xiaocangxailis, it was difficult to get consumers’ attention at first, but after its model was named "Ask the World", the development momentum improved significantly.

Avita is not easy to remember, nor does it have many characteristics. If the product is not particularly outstanding, it may be difficult to familiarize everyone with this brand.

In addition to the name, as the first model of Avita, the appearance of the Avita 11 to be delivered is also "difficult to say". When it comes to appearance design, Changan’s ability is not weak, and even has a high level. For example, its UNI series has won the love of many young people just because of its appearance.

But according to the current official promotional map, the Avita 11 is a coupe SUV with a slippery back. The front is too "simple", and there are no other elements except for the separate design of daytime running lights and headlights, but the light group is too narrow and long, looking a little hideous and awkward.

Avita 11 front

The side of the car is still normal, but the biggest difference in the back of the car is that its rear glass area is very small and it is sunken inward. This design may minimize the drag coefficient, but for the sake of the drag coefficient, it sacrifices the appearance that consumers value, and may affect the rear view. Is this really cost-effective?

The most controversial aspect of Avita, compared with the name and the appearance of the "sitting" model, is its theory of "emotional intelligence".

At the brand launch, compared to the product information introduction of Avita 11, Avita Chairperson and CEO Tan Benhong spent more time interpreting Avita’s brand definition, namely "emotional intelligent electric vehicle", and proposed "E.I. user request theory system".

Avita Launch

From Tan Benhong’s explanation of "emotional intelligence", Avita’s pursuit is to "add personal touch" to the car, just like a consumer’s confidant, so that consumers can feel the meaning of Avita emotionally, rather than just limited to a machine.

The competition of new energy automobile brands has already risen to the intelligent level. The new brand release does not involve the word intelligent, and it seems that it is embarrassing to introduce it to consumers. The continuous involution of the brand has enriched the intelligent interaction experience of automobiles, and the functions and forms have become more and more complex.

Avita’s invisible and intangible metaphysical concept is more like a deliberate gimmick to be different from AI artificial intelligence.

Anxiety over control under multiple interests

There is no eternal cooperation, only eternal interests. As a result of the cooperation of giants, Avita may be limited to the capital triangle.

For Huawei, which provides software systems and platforms to a number of automakers, the purpose of its layout is very obvious in the era of software-defined smart cars.

From the perspective of the industrial chain, Huawei will grasp the core of smart cars, grasp the traffic entrance of smart cars, and compete with car manufacturers for more has the voice over. Or through the cooperation of multiple manufacturers to accumulate production experience, and finally build their own cars.

Although Avita advertises as "the first emotional intelligent electric vehicle brand with Huawei’s HI full-stack smart car solution", based on the fact that Avita is one of Huawei’s many partners, there is no "halo" effect for consumers at all.

And also think about it, if Avita really enters the Huawei channel, then the Huawei exhibition hall with the M5 is now placed, can it still squeeze Avita 11?

Huawei store ask the world M5

Let’s talk about the "battery Mao" Ningde era, as a battery manufacturer, Ningde era in order to improve the vehicle company has the voice over, as well as the bargaining power in the market, in the past two years, gradually through financing means to invest in new energy vehicle companies, such as Nezha Automobile, Aichi Automobile, Byton Automobile and Geely Krypton and other brands.

In the same way, as more and more car companies cooperate with Ningde Times, the "halo" of Ningde Times is no longer a halo. The difference is that Ningde Times may have another purpose in entering Avita this time. Whether it is the Kirin battery previously released by Ningde Times or the highly integrated CTC technology to be launched in 2025, Avita may be one of the first brands to be put into use.

The use of new technologies and the improvement of vehicle competitiveness will lay the foundation for its foothold in the high-end market. This is also the reason why CATL will invest in Avita, which is more like a "test field" for power battery black technology.

As a "leader", Changan certainly knew that it was a big "hidden danger" to let its partners "master" the most important power battery in electric vehicles and the intelligence of its views, but it had to choose to compromise.

On the one hand, as a leading enterprise in the field of autonomous vehicle enterprises, Changan has been in a marginal position in the field of new energy. If it does not try its best to catch up in the short term, the gap will only widen until it is abandoned by the market. On the other hand, whether it is power batteries or intelligence, the research and development costs are extremely high, which is not something that traditional automobile companies can afford. Choosing cooperation is undoubtedly the best choice.

In this way, the three parties can be said to have "each mind". As a new brand, with the gradual development of Avita, once a certain part of the three-party cooperation changes, it may become a major disaster for Avita. This will not only make people think, after the embryonic stage, how much support will the three parties give Avita?

Nowadays, new energy vehicles are getting more and more crowded, and whether the track can accommodate Avita, a new player, the market will provide the answer.

Another e-commerce company backed by Tencent, buying into community groups

Original, Wang Yaqi, e-commerce online

Text | Wang Yaqi

Editor | Sask

At the moment of the epidemic, the fire of community group buying has begun to burn again.

Recently, it has been reported that Vipshop is recruiting a head of delegation in Zhuzhou, Hunan. Judging from the recruitment information disseminated, the first to recruit is the investment promotion staff (BD) – in addition to expanding the position and developing the head of delegation, the job content also includes assisting the head of operation and revenue, and the position treatment is calculated according to the basic salary of 4000 + performance + commission. BD is often the prelude to building the business and team, but on the major recruitment platforms, there is no official recruitment information for the time being, and this recruitment is more likely to be carried out quietly.

As an e-commerce platform that swipes TV screens all year round, takes clothing as its core category, and has a stronger "sale" mind, Vipshop and community group buying are connected in tandem, which at first glance is very inconsistent. But it is reasonable to analyze the business model. Vipshop has always wanted to cut from vertical categories to all categories, but the "lack of traffic" has always stuck its transformation lifeline. Even in 2017, Tencent and JD.com announced their investment in Vipshop, and Vipshop sales entered WeChat Jiugongge. The continuous supply of traffic from Tencent’s social products still failed to solve the anxiety of Shen Ya, the founder of Vipshop.

In the field of e-commerce, the division of online traffic has been basically stable, but offline traffic has not yet been fully penetrated, and there is still a chance to take a chance.

Community group buying is considered to be the hottest track in 2020, but this year, there have been subtle changes:

1. Compared with the "first day order and next day pickup" recognized by the industry in the previous two years, the model of community group buying seems to have returned to the essence of the original "group buying", a model of making a fortune from a private domain;

2. Regional and local groups have begun to thrive again, and even now it is a personal group – through tools such as Kuaituan, anyone can not be attached to a certain platform, become a leader, and enter the community e-commerce;

3. From high-frequency fresh food to daily general merchandise, consumers who have been cultivated are no strangers to group buying and even demand more.

The change of the competition landscape and the maturity of consumption habits have increased the "probability" of Vipshop’s community group buying. However, when Tongcheng Life, Food and Enjoy Club, and Shihui Group fell one after another, the orange heart selection and prosperous selection that brought capital into the game frequently contracted, and Duoduo Shopping and Meituan Preferred continued to lose money. The industry does not seem optimistic about Vipshop’s rash entry. In the second half of the increasingly complex industry, Vipshop up the ante may be a risky move, but it may not be a breakthrough.

"Group buying seniors"

Vipshop is not a traditional e-commerce platform. It first started by relying on "special sales" – it was more often called "flash sales" in the early e-commerce field. It is in the form of limited-time sales, regularly launching products of internationally renowned brands, at a discount of 1-50% from the original price for exclusive members to snap up for a limited time. This was a strong market demand a decade ago when there was a serious overcapacity in apparel: according to wind data, among the 87 listed companies in the textile and apparel industry, the cumulative inventory reached 73.20 billion yuan in mid-2012.

However, when the inventory dividend resources gradually dried up, the core competitiveness of the flash sale model was weakened. Vipshop’s competitor VANCL also launched flash sale, and the commission ratio was lower than that of Vipshop; Dangdang quickly launched "tail exchange", and the intention of challenging was obvious; not to mention JD.com and Tmall also launched their own special sales channels. For Vipshop, which started flash sale, the industry volume of flash sale is not as good as that of traditional e-commerce, and whether it is the supply chain or the self-produced traffic level, Vipshop cannot compete with the comprehensive e-commerce platform.

In such an industry context, there is neither stable goods nor closed-loop in-app traffic, and accurate consumer groups have become Vipshop’s final weight. Getting more external traffic and becoming the head of the vertical industry have become the key to Vipshop’s competition, and it has also become an opportunity for it to target group buying.

In 2012, at the height of the PK battle, Vipshop officially tested the "group buying" model. The essence of group buying is group shopping, which uses social stickiness to gather more consumers – that is, traffic, which is exactly what Vipshop needs. Vipshop set up the group buying channel "Vipshop Group" at that time, which made a distinction from the main category of clothing of flash sale, mainly engaged in daily necessities, including cosmetics, home improvement, accessories, snacks… However, by the third quarter of 2014, Vipshop began to shrink the group buying business. By the second quarter of 2015, the group buying revenue contribution had been reduced to 0.2% of the total quarterly revenue, compared to 5.5% in the same period last year.

Vipshop is now very rich in categories

In this regard, Yang Donghao, then the CFO of Vipshop, once explained that the unit price of the group buying business was only half of the company’s main business, but the company still had to pay for the delivery of each group buying order, and the profit margin of the group buying business was much lower than that of Vipshop’s main business. Considering the low unit price of the group buying business, there was also a certain gap between the repurchase rate and the sale, so the operation was adjusted – Vipshop’s first group buying test started with external traffic, and finally did not make money, and finally gave way to the company’s short-term revenue indicators.

In the fierce competitive environment at that time, it was difficult to say that this was a wrong move. But a few years later, Vipshop was still worried about traffic, and its motivation for entering the group buying market was still there. The change was that the giants who had entered the market in the past two years had already used their money to develop their consumption mentality and market education. When consumers began to pay for group buying, Vipshop’s sales crowd that had accumulated for several years became a valuable asset. It was so similar to the label attributes of the group buying crowd that it was not surprising that Vipshop, a veteran with the "group buying gene", chose to leave the market again at this time.

Fresh food e-commerce has long been deployed

Nowadays, when we talk about community group buying, it seems that "placing an order on the first day and picking up the goods the next day" has been taken as a definition. Duoduo Shopping, Meituan Preferred, Amoy Vegetables… have all strengthened the "fresh" label for it. And the "old three groups" of community group buying: Tongcheng Life, Prosperity Preferred, and Shihui Group, were first ordered in the WeChat group to pry the private domain, and then became a platform. In a track with a very diverse business model, community group buying, which was born out of "group buying", is essentially still in the category of social e-commerce.

In the past few years, Vipshop has focused its attention back on specials, but it has always been obsessed with social commerce.

Opening Xiaohongshu, it is easy to be confused by the message "Recruiting Vipshop community leaders and university leaders" – although both are called leaders, the functions of the leaders here are not similar to those in community group buying. One leader told "E-commerce Online" that after becoming a leader, you can "issue coupons" or "send links". "All Vipshop products can be sent, and consumers can get commissions when they place an order. In terms of commission ratio, shoes are 3%, clothes are 6-7%, and cosmetics are 1%. Take a coupon over 999 yuan minus 50 yuan as an example, customers can get 949 * commission ratio income." In addition, if a new leader is recruited, the old leader can get a maximum of 355 yuan recruitment income.

Unlike group buying, Vipshop launched the Mini Program and APP "Only Enjoy Customer" in 2015, which is the above-mentioned "secondary distribution + Mini Program" logic, which is actually more similar to Taobao customers. It does not need to "form a group", but distributes rebates. The same as the traditional group buying model is that they all rely on private domain groups. The head of the group has certain network resources and operational experience can also be reused.

At present, it is not clear how Vipshop carries out community group buying, but it actually has a lot of cards in hand.

The industry believes that Vipshop may adopt two models: 1. Community rebate model, not bound by the actual geographical location, through online sharing to users, successfully earn part of the commission; 2. Community head model, with the geographical location of the community as the coordinate, point-to-point offline laying, more similar to traditional community group buying, transferring the distribution and labor costs at the end to the head.

If the first model is adopted, the "distribution leaders" who only enjoy customers are ready-made resources, but because the offline geographical location of the leader and the members of his private domain group is not the same, the distribution cost of the goods is on the platform side, and the distribution location is high. If the second model is adopted, although it needs to re-expand and recruit the leader, it is more biased towards the "real-world friends economy". After the distribution is perfected, the sales situation will be more stable. Centralized order issuance, distribution costs are also lower than the former.

Weixiangke is actually a distribution app.

But no matter which model is adopted, Vipshop’s ultimate goal is to sell goods and precipitate traffic, requiring not only the head of the team, but also the cooperation of goods, logistics, and tools.

As early as 2017, Vipshop launched a fresh food project. In 2018, Vipshop launched a fresh community store "Pinjun Life" and set a goal of opening 10,000 stores in three years. At that time, Vipshop Fresh and Pinjun Life had been connected in the background, and consumers placed orders on Vipshop or Pinjun Life APP, which could be delivered to their door or picked up by the store. At the end of 2020, the investment company wholly owned by Vipshop invested in the parent company of "Vegetable Dongpo". Vegetable Dongpo focuses on fresh supply chain management and community group buying system technical services to help enterprises solve problems in the supply chain such as order, procurement, sorting, distribution, mall and operation background such as product selection, high-quality, marketing and other issues.

Judging from several cards, Vipshop is at least prepared, and it is more likely to choose the "Community Leader Mode".

Did the leaders buy it?

Tongcheng Life, Prosperity Optimization, and Shihui Group all started from the private domain, but in the end they all took the road of developing the platform. A contradiction that has been repeatedly mentioned is that the platform model is actually converting the private domain traffic of the head of the group into the public domain traffic of the platform. The pull between the head of the group and the platform always exists between the two.

A straightforward question is whether the new generation of group buyers, who are already familiar with group buying and have personal resources in their hands, still buy into the platform? Or, more pointedly, at a time when the supply of goods is so abundant, how much loyalty does the group leader have left for a single platform? "Anyway, it is a group. Instead of letting the platform charge me a commission, it is better for me to earn the money myself," said a group leader.

In the past 12 months, the other side of the community group buying head players have fallen one after another. Local and regional groups are becoming active again, and even individual groups are rising rapidly – a community group buying tool called "Kuaituan", Mini Program, is popular. It belongs to Pinduoduo and can help the head of the group to publish group buying, follow orders and asset details. According to relevant media reports, in June 2021, the GMV of Kuaituan was 2 billion yuan, and the internal expectations of Kuaituan were doubled to 4 billion yuan in November 2021. Kuaituan official claims that there are more than one million heads. At the end of February this year, Tencent also tested a group buying tool Mini Program "Goose Enjoy Group" on WeChat.

Fast Tuan Tuan mode, source: Cayman 4000

At this point, community group buying has begun to divide into two paths: the platform model and the head model.

The advantage of the head of the group model is that the growth is rapid, and the head of the group from all over the world can spontaneously open a group, which makes the cost of community group buying the original city opening and expansion point greatly reduced; but the head of the group model is not without disadvantages. Take the fast group as an example, it is mainly divided into the supply head, the big head and the small head. The supply head is often the brand owner and the distributor, and directly controls the product resources; the big head is the early purchasing agent and micro-business, and the network resources are rich; the big head can set the commission ratio and let the small head help sell – but in this process, the boundaries between the supply head, the big head and the small head are not clear, and the situation of the head of the group "rolling each other" is common.

Vipshop enters the market as a platform. At this time, when it gets involved in community group buying, it must first face the contradiction of "pulling between the platform and the head of the group".

The layout of the category is also a challenge: whether to put fresh food on the shelves? Fresh food is a high-frequency consumption, which has been verified by many platforms for excellent drainage effect, but its profit margin is limited, storage conditions are harsh and easy to wear and tear, which is different from the standard transportation of clothing and other products that Vipshop has always been good at. For Vipshop, the uncertainty of doing community group buying is still very high, which may be an important reason why the industry is not optimistic about it.

However, military risk tricks sometimes come out of the blue, especially in areas such as community group buying and social e-commerce. Running through the new model is still the expectation of the industry. Vipshop, which has been silent for a long time, wants to return to the center of the stage, and everything can only be clearer when its business surfaces.

Original title: "Another e-commerce company backed by Tencent, entering the community group buying"

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Revealing the Translation Process of "Guardians of the Galaxy": 8 Processes to Check Layer by Layer

 
Preliminary preparation: Disney provides English dialogue text and Chinese translation table of nouns
 
    "Guardians of the Galaxy" was released on the mainland on October 10, and Jia Xiuyan did some preparation work in late June when he learned that he would be a translator for the film. "I watched Tieba and gained a deep understanding of the story and the characters in it through the Internet. In fact, it is necessary to understand the background of the film. There will never be a situation where you just start reading without watching or understanding anything."
 
    In July, she got the English dialogue text, the Chinese translation table of nouns and the film manual. These three things may be relatively unfamiliar to ordinary netizens, all of which came from the film, which was provided by Disney, the filmmaker of "Guardians of the Galaxy" this time. "The international version of the dialogue text is much more complicated than our common Chinese scripts. The rulers, names, place names, scenes, etc. are all written very clearly."
 
    The ruler that Jia Xiuyan mentioned refers to the size and time of each sentence. Basically, each sentence should be controlled within 20 words. When translating, parentheses, punctuation, and annotations should not be added, and the subtitles should not appear difficult words that hinder the audience’s understanding. Speaking of this, Jia Xiuyan gave an example, "For example, the word’covet ‘is actually not so easy to understand, and Director Zhang also said that the audience will not be so clear when the word is said, usually we will change a word and replace it with something easier to understand."
 
    The Chinese translation table of nouns stipulates the Chinese translation version of some fixed nouns, such as people’s names, place names, etc. The planet "Terran" mentioned in the film is specified as "Special Blue Star" in the Chinese translation table of nouns. The movie manual will explain the overall style tone and general content of the introduction. Take "Guardians of the Galaxy" as an example, the movie manual will mention that the movie is humorous and will also give a general introduction to the Marvel Universe.
 
    Each of the five protagonists in "Guardians of the Galaxy" has its own unique personality, which also needs to be distinguished when translating and dubbing. "Drax speaks in a crepe, and Kamora is a woman and a man. When we translate the dialogue, we must highlight these characteristics in order to make the audience feel their charm." Jia Xiuyan revealed that sometimes the film will ask the translator to replace a certain noun with a local word, so that the film can be better "down-to-earth".
 
Translation process: multi-party handling and layer-by-layer checks
 
    After really entering the translation work, it took 7 days for Jia Xiuyan to complete the translation of the text dialogue and the script, and then the voice actors went into the studio to record, proofread, and go through a process of proofreading the subtitles.
 
    During the translation process, Jia Xiuyan will also work with the film,translationThe director communicates, mainly targeting some laughs and difficulties. After the translation is completed,translationThe director will review, "This is also the most critical and important review. He will check whether the dialogue is complete and smooth, and also see if the dialogue is in line with the identity of the character, and the artistry of the lines should also be considered."
 
    After entering the studio, the director, translator, filmmaker, sound engineer, voice actor, Chinese text correction recorder and others will be present, and during the word-for-word recording process, they will correct and modify. Then, there is the subtitling staff’s review. According to Jia Xiuyan, when using professional subtitling software to upload subtitles, in addition to correcting typos, subtivists will also proofread the lines again. After the subtitling staff, there will be someone who will continue to review, which is the production director. After the latter gets the subtitle file, he will check whether the lines are accurate again, and will also remove some mood words, such as "ah", "is" and so on.
 
    Finally, the subtitles are handed back to the translator, who performs another pre-review. When all the people behind the scenes have completed their work, the film will be submitted for review. Although the relevant personnel are mainly examining the technical problems of dubbing, they will also propose changes to the Chinese dubbing and subtitles.
 
    To sum up, the translation process of a foreign film is indeed, as Jia Xiuyan put it, "a layer of checks."
 
extended reading
 
    1. Jia Xiuyan has been working as a translator for about 8 years. She did not graduate with a major in English, but she has certain advantages in Chinese. As netizens know, she is an employee of the Bayi Factory. When she first came to the Bayi Factory, she followed the arrangement of the leader and began to get in touch with the translation work. After several years of study, she gradually translated some batches.
 
    2. Zhang Yunming is a well-known translation director in the mainland and the director of Disney International Dubbing Company China. He has extensive experience and has dubbed Tang Seng in the 86 version of "Journey to the West".
 
    3. There are four major ones in the mainlandtranslationThe units are Beijing Film.translationFactory (China Film Group Translation Center), Bayi Film Studio, Shanghai FilmtranslationFactory and Changchun Film Studio.
 
    4. A foreign language filmtranslationThe process requires at least eight procedures.
 
    (1) China Film Import and Export Corporation: responsible for reviewing imported films, distributing films to the four major film studios, assisting and supervisingtranslationProcess, review of translation quality
 
    (2) Producer: undertaketranslationTasks, choosing a director, translator, sound engineer, and the entiretranslationprocess responsibility
 
    (3) Translation: Translate the dialogue of the film, make the dialogue script, and proofread the subtitles script
 
    (4) Director: Proofreading the dialogue script, selecting actors to organize dubbing
 
    (5) Voice actor: voice actor
 
    (6) Recording engineer: dialogue recording and mixing
 
    (7) Subtitle staff: produce subtitles and proofread subtitles for films
 
    (8) The person in charge of the film: for the wholetranslationprocess responsibility

The maximum shared power bank is 10 yuan per hour, which has gone "crazy".

Recently, the shared power bank has been named "assassin" and rushed into the hot search. It used to charge 50 cents per hour, but now it charges 4 yuan or even 10 yuan per hour. The shared power bank that can be seen everywhere in life has become the focus of public opinion due to the price increase. Many netizens complain that "this is to encourage everyone to buy their own power bank".

A few years ago, under the name of "sharing economy", shared power banks were favored by capital. In just 10 days, the amount of financing reached 300 million yuan, and more than 20 institutions entered the market. At that time, smartphones were fully functional, power consumption was getting faster and faster, and charging had become a high-frequency demand. With the trend of "sharing economy", shared power banks quickly entered the market. According to public data, as early as 2020, the number of users of shared power banks was close to 300 million.

At present, the shared power bank market is showing a concentration of leading companies. In 2021, Monster Charging will go public, Street Power Search will merge, and Xiaodian will also sprint to IPO, forming a pattern of "three power and one beast". However, under the epidemic, the shared power bank companies that focus on offline scenes are actually under certain pressure. The competition at the channel end is increasingly fierce, and the battle for points is intensifying.

According to a third-party report, based on the operating income of shared power banks to calculate the market size, it is expected that the average annual compound growth rate will reach 20.8% in the next five years. In the case of better prospects, prices have risen, but losses have increased. Services have been complained by users, and shared power bank companies still cannot find business growth. The current situation is very embarrassing.

Charge up to 10 yuan for 1 hour

"I am a big user of electricity," a shared power bank user from Beijing told China News Weekly. Due to the frequent need to participate in business activities, he has become accustomed to borrowing shared power banks when his mobile phone is out of power, but recently the price after being used has "stung": "It takes less than half an hour to charge 4 yuan."

In addition to questioning the recent increase in the price of shared power banks, the above users also found more details. When he checked past usage orders, he found that a shared power bank using small electricity once took 2 hours and 5 minutes and charged 12 yuan. However, the charging standard is 4 yuan per hour, and it will be returned free within 3 minutes. Less than 1 hour is calculated as 1 hour.

"This means that I charged 4 yuan more for an extra 5 minutes, is that reasonable?" the user questioned.

According to public research, among the users of shared power banks, business people, young women, car users, game users and video users use shared power banks more frequently. These people often become a loyal paying client base because of the long use of mobile phones, the inconvenience of carrying their own power banks and the low price sensitivity. However, recently these users with low price sensitivity also feel that they can’t afford to share power banks.

Previously, according to media reports, in many cities such as Shanghai, Hangzhou and Nanjing, the price of shared power banks has risen to about 4 yuan per hour, and some popular scenic spots have reached as high as 7 or 8 yuan per hour. Reporters visited and found that in major business districts in Beijing, the charging standards for shared power banks vary. Shopping malls, bustling tourist attractions and streets in the core business district often charge more, generally 4 yuan to 6 yuan per hour. At individual points, the price is higher, reaching 10 yuan per hour, such as in some scenic spots and high-end sales offices.

In fact, different shared power banks may have different prices and charging standards in the same place. Looking at the Mini Programs of various power bank manufacturers, taking the area near a core business district in Beijing as an example, most monster charging charges 2 yuan every half hour, and it is free to return within 3 minutes. Less than half an hour is calculated as half an hour; most small electricity charges 1.5 yuan or 2 yuan every half hour, and it is free to return within 3 minutes. But the difference is that in some places, less than 30 minutes is calculated as 30 minutes, and in some places, less than 1 hour is calculated as 1 hour, and the difference between these two places is often only a few hundred meters.

A staff member of the shared power bank revealed to China News Weekly that there has been no uniform price for the shared power bank, and the price of each point is different, because there are direct sales points and agent points in the middle, and different people and merchants negotiate the price, and the final price will be different. "Many times, the company’s control over the price is not so strong, and the room for human manipulation is relatively large," the staff member stressed.

Shi Songpo, vice-president of Rock Capital, pointed out that "in the early days, the price of power banks was mostly charged 1 yuan per hour, but now it is mostly concentrated at 3 to 4 yuan per hour. This kind of price increase is not an isolated case in the sharing economy industry, and the price of shared bicycles is also rising. At present, there is no unified pricing rule in the industry, especially in the case of the increasing proportion of the agency model, the price control of power bank manufacturers has actually become weaker. The phenomenon of random pricing by agents and point merchants is relatively common, and there is often chaos of different prices for the same brand on the same floor."

Why become an "assassin"?

Around 2017, it was in the period of perfect development of smart phone functions and the prevalence of various large-screen applications. At that time, people used mobile phones for an average of 1.86 hours a day, but the power problem of mobile phones has not been solved. Shared power banks have become a trend, and players from all walks of life have poured into the industry, occupying major shopping malls, stations and other traffic-intensive places. Capital has also entered the market, and the amount of financing has reached 300 million in just 10 days.

Within a year, the leading companies announced profits one after another: Caller first announced a break-even, and then Street Power and Small Power announced profits respectively. The financial data of Monster Charging showed that the net profit in 2019 and 2020 reached 166 million and 75.40 million yuan, respectively. In 2021, Monster Charging was listed in the United States, demonstrating the business model of sharing power banks. In 2021, the industry concentration was further enhanced, and Small Power Technology submitted a prospectus to seek listing; Street Power and Soo Power merged into Bamboo Mang Technology, forming a pattern of three "small bamboo beasts" competing.

According to a public report, in the first half of 2022, the number of devices, transaction volume, and order volume in the shared power bank industry increased compared with 2021, with CR4 (the top 4 share concentration in the industry) exceeding 90%. In fact, the price of shared power banks has increased several times in the past few years. In the second half of 2019, the price of shared power banks increased to 2 yuan per hour. In the second half of 2020, the average charging standard of major platforms increased to 3 yuan, and this year it reached 4 yuan per hour.

Shi Songpo said that in the sharing economy, the price increase of shared power banks is still relatively fast, and the primary factor for collective price increases is that the industry reshuffle period of low-price drainage has passed, and the tail players have been cleared and entered the oligopoly stage. These companies originally pursued market share, but now turn to profit.

"In fact, the price of the shared power bank is not expensive, such as taking the bus and subway, it is normal to spend a few dollars for five minutes, but the shared power bank has caused so much controversy, or there is a problem with the service." Zhang Yi, CEO of iiMedia Consulting, stressed that if the quality can be improved, it does not matter if the price is a little more expensive.

In the media report, a user rented a shared power bank from a hospital in Kunming, Yunnan, but when he returned it, he found that the warehouse was full and could not be returned, and there was no return point nearby. The user didn’t know what to do for a while. In addition, there are two models of shared power banks displayed in the Mini Program. These two models do not support mutual return. The user asked the customer service about this situation, and the customer service asked to return it by mail and asked the user to bear the cost. The user expressed dissatisfaction, and the company that owns the power search did not give a solution.

Previously, the regulatory authorities conducted a survey on the pain points of shared power bank services, and the survey showed that billing was not stopped after return, renting was easy to return, difficult to return, and the price logo was not significant, and the charges were unreasonable. On the Black Cat complaint platform, there were as many as 70,000 complaints about incoming calls, 25,000 complaints about small electricity, and 15,000 complaints about monster charging, including malicious deductions, failure to return, and false propaganda.

A picture circulating on the Internet shows that a user has purchased more than 40 shared power banks in the past two years. Generally, shared power banks have a "buy-out" mechanism, which stipulates that if they are not returned for a long time (about 7 days) after charging, the full deposit of 99 yuan will be deducted. Many users who borrowed the power bank and forgot to return it often "lost" 99 yuan to take the shared power bank home.

"Recently, shared power banks have been controversial, and the core problem is that the price has risen to a certain extent, but the product service and quality have generally shown a downward trend, and the price and service are far from consumers’ expectations." Zhang Yi told China News Weekly that the most widely criticized power bank is the slow charging speed, so it is not high in terms of consumer satisfaction.

The dilemma of a single profit model

In the past two years, affected by the epidemic, the business of sharing power banks is not easy to do.

According to the financial report data, Monster Charging’s revenue reached 1.427 billion yuan in the first half of this year, and 1.819 billion yuan in the same period last year, a significant decline year-on-year. In fact, Monster Charging has experienced a year-on-year decline in revenue for three consecutive quarters. In the fourth quarter of 2021, Quarter 1 of 2022 and the second quarter of 2022, revenue declined by 9.7%, 13% and 29% respectively.

In terms of profit, in the first half of the year, the monster charging loss reached 280 million yuan, while in the monster charging profit in 2019 and 2020, the net profit added up to 242 million yuan. At present, the monster charging has lost money for four consecutive quarters, and the loss is expanding.

According to the financial report, the entrance fee and commission paid by Monster Charging to merchants have increased year by year. In 2019, this expenditure accounted for 48.2% of the revenue of the power bank, and in 2021 this data reached 61.1%. Shi Songpo believes that the reason for raising prices and pursuing profits is not only because of the increase in market concentration and oligopoly, but also because of the single profit model of shared power banks, serious losses and fierce competition.

"We can see that companies such as Monster Charging are paying more and more commissions to third parties. This is because of the compromises that manufacturers have to make during the winter under the pandemic. Under the situation that the industry’s profits are further under pressure, high-quality points are the focus of the efforts of shared power bank companies. The intensification of competition for high-quality points has led to the increase in the cost of distribution venues, and both the entrance fee and the commission are increasing, further boosting the price of power banks."

The above-mentioned sharing power bank staff pointed out that the business of sharing power banks is "cannibalism", and the increase in the frequency of renting power banks will increase the income, so the point is very important. The demand for renting in crowded places is relatively large, so the price of these places will be higher. If it is a direct operation, it is very expensive to raise a very large ground team. Therefore, this year, companies such as Monster Charging have turned to agency operations. In this case, they mainly rely on renting machines to make money, but this has led to the result that the pricing power is controlled by the agent.

Zhang Yi said, "In recent years, shared power bank companies have encountered great pressure to lose money, mainly due to the competition for channels. Everyone is overdrawing prices and profits, and stimulating channels through third-party commissions, entering a vicious circle."

According to public data, it is expected that by 2025, the market size of shared power banks will reach 27.80 billion yuan, and users will break through 700 million. Zhang Yi believes that the current mobile end point intelligence is getting higher and higher, the demand for electricity consumption is also increasing, and the battery life problem has not been fundamentally solved, so there is still room for the future development of shared power banks. He also stressed that only by improving products and services can we win the favor of consumers.

At present, Zhumang Technology is developing new businesses such as shared charging stations for motorcycles and smart retail containers. Monster Charging has also relied on millions of power banks to incubate the Baijiu brand through private domain traffic. Xiaodian also revealed in its prospectus that it wants to enter the short video field.

"Shared power banks have actually become large-scale, and the popularity of first- and second-tier cities is already very high. However, under the cold winter, the problem of profitability is prominent, and even if it expands, it will not increase profits." Shi Songpo said that now companies are looking for different profit models, trying to bring new increments, but whether it can really solve the single profit model still needs time to verify.

The era of China’s automobile voyage has arrived

On March 5th, the day of the twenty-four solar terms, spring thunder rang, and all things revived.

At 8 a.m., Yin Tongyue, chairperson of Chery Holding Group, dressed in a black suit, white shirt and red-and-white tie, spoke to reporters in high spirits and told the world about the rise of Chinese automobiles through personal experience at the first "representative channel" of the second session of the 14th National People’s Congress.

(Representative Yin Tongyue was interviewed by Xinhua News Agency in the "representative channel")

Work hard and try hard, find a great career in a shabby house

"Twenty-seven years ago, Chery started its business from a few small thatched cottages. We lacked capital, technology and talent. At that time, the market was basically monopolized by foreign capital or joint venture brands. There was a popular saying in the industry that Chinese people owned their own trunk cars, which was a fantasy." Looking back, Yin Tongyue, who is 62 years old and has worked in cars all his life, has a vivid past and mixed feelings.

In the 1990s, almost all cars on China’s roads had foreign logos, and few national car brands. At that time, Yin Tongyue, who graduated from Hefei University of Technology with a major in automobile manufacturing, was the director of the final assembly workshop of Changchun FAW-Volkswagen Automobile Co., Ltd., and the leaders in his hometown of Wuhu, Anhui Province, mobilized him to return to his hometown to start a business. He said that "Chinese people want to make their own cars", which made him always have a dream of "building Chinese cars".

In 1996, Yin Tongyue resolutely bid farewell to FAW and returned to his hometown of Wuhu to build cars. But the ideal is very rich, and the reality is very skinny. At that time, there was only a brick factory and a few thatched houses in front of him. Capital, technology, and talents were not only in front of Yin Tongyue, but also a chasm that must be crossed by the rise of Chinese national car companies.

Faced with many difficulties, Yin Tongyue was not discouraged. With the support of the governments of Anhui Province and Wuhu City, he led the team to overcome difficulties regardless of cold or heat, day or night. He simply drew the first blueprint of Chery Automobile in a thatched hut, and began the road to counterattack and realize his dream.

In January 1997, Chery Automobile Co., Ltd. was established.

In May 1999, Chery independently developed the first engine and successfully launched it.

In December 1999, Chery’s "Fengyun" first bridge car rolled off the assembly line, and then successively launched Qiyun, Dongfang Son, QQ, Tiggo and other series models;

In August 2007, Chery’s 1 million car rolled off the assembly line, becoming a leader in national automobile brands.

So…

In 2023, Chery sold 1.881 million cars, an increase of 52.6% year-on-year, and exported 937,000 cars, an increase of 101.1% year-on-year, ranking first in the export volume of Chinese brand passenger cars for 21 consecutive years; the group’s annual revenue exceeded 300 billion yuan for the first time, an increase of more than 50% year-on-year.

"For more than 20 years, we have persisted in hard work, openness and innovation, adhered to the leadership of party building, and strengthened the foundation. Together with other Chinese car companies and joint venture brands, we have jointly supported the backbone of Chinese manufacturing and jointly built China into the world’s largest exporter. Looking at the current day, Yin Tongyue is full of passion and his tone is sonorous. Although he has full hair, he still seems to be a teenager.

Chery’s extraordinary development process is a vivid microcosm of the gradual rise of China’s national automobile industry from scratch, from small to large, and from large to strong. From the streets full of foreign cars, one of the world’s major car importers, to selling Chinese cars to the world and the world’s largest car exporter, this reverse attack proves a truth: as long as you want to do it, there is nothing that the Chinese can’t do!

Innovation, surging new quality productivity

"Chinese companies, especially Chinese automobiles, will continue to increase investment in research and development, increase investment in branding, and create the ultimate product power, adding luster to Chinese manufacturing, Chinese creation, and Chinese brands." As a witness and witness of the development of China’s automobile industry, Yin Tongyue, who has experienced the wind and rain and seen the rainbow, looks to the future with clear ideas and full of confidence.

Automobiles have always been known as the "crown jewel of modern industry" and are the culmination of modern industrial technology. Because a car is assembled and rolled off the assembly line, it relies on 20,000 multiple parts, and its manufacturing process involves a lot of high-precision technology and strict fine management. The automobile industry is recognized as one of the most important symbols of a country’s manufacturing strength.

To shatter the fallacy that Chinese self-made cars are a "fantasy", we must first break through the "stuck neck" technology of car building and have independent intellectual property rights on key components. The engine is called the "heart" of the car. In May 1999, more than two years after the company was established, Chery’s first self-developed engine was successfully rolled off the assembly line and ignited successfully. From that moment on, Chery, which has the "heart of China", has embarked on the fast lane of relying on technological innovation to promote development.

In February this year, the founder of the world-famous engine design company AVL Austria, Helmut Liszt, visited Chery. The world-class technology expert expressed sincere admiration for the latest technological achievements displayed by this former "student". He said: "In our cooperation, we have deeply felt the diligence, studiousness and innovative spirit of Chery people. I am very pleased to see that Chery has now not only reached the world’s leading level in engine research and development, but also excellent in other aspects of the vehicle."

Now, Chery’s products are exported to more than 80 countries and regions, and the global users exceed 13 million, of which overseas users 3.35 million. From "building cars for the Chinese people" to "driving to the world", to a certain extent, Chery’s development history is a history of innovation. In Chery, in addition to automobile manufacturing plants, there is also a technological innovation factory, which is closely related to the deep integration to achieve rapid application of new technologies and promote rapid product upgrade and iteration.

At present, Chery has a global R & D system including eight major R & D centers in North America, Europe, and Shanghai, and has obtained more than 18,000 authorized patents, of which 37% are authorized patents, ranking 21st in the "National Top 500 Enterprise Science and Technology Innovation". It is the super vitality of the mature R & D system that has given the Chinese Autobots represented by Yin Tongyue the confidence and confidence to "make progress".

A flower alone is not spring,

The garden is filled with thousands and thousands of red and spring.

Behind Chery, stands a rapidly rising central automobile province – Anhui. Thanks to the super-strong scientific and technological innovation of many universities and research institutes, Anhui has made overall arrangements in recent years, attracted internal connections, and made deep efforts. Now there are not only Chery, but also Jianghuai, NIO, BYD Anhui, Hefei Chang’an, Volkswagen Anhui, Hanma Technology and other 7 vehicle companies in total. In 2023, the output of automobiles reached 2.491 million, ranking second in the country. Among them, the output of new energy vehicles was 86.8, ranking fourth in the country, and the revenue of the entire automobile industry chain exceeded trillion.

The General Secretary of the Supreme Leader pointed out: "Integrate scientific and technological innovation resources, lead the development of strategic emerging industries and future industries, and accelerate the formation of new quality productive forces." In 2023, Anhui will make the automobile industry the "first industry", aiming at the goal of "building an internationally competitive new energy automobile industry cluster", taking the lead in legislating in the country, escorting and striving to build China’s new energy automobile industry center.

"In the next decade, we will not only pursue the world’s No. 1 in sales and scale, but also strive to be a global leader in technological innovation capabilities, quality reputation, and social responsibility; and provide Chinese wisdom for global users to pursue a better way of life." Looking to the future, Yin Tongyue has a torch in his eyes and ambitions. At this moment, he not only represents Chery, but also Anhui car companies, and also represents the surging Chinese auto industry to issue a declaration to the world: World cars, made in China! The era of China’s automobile voyage is striding forward!

Sailis Automobile Zhang Xinghai: Make high-end more high-end, luxury more luxurious, and intelligence more intelligent

On February 5, the completion and commissioning of the automobile super factory and the delivery of the first batch of M9 owners were grandly held in Chongqing. Zhang Xinghai, the chairperson (founder) of the automobile, attended the event and delivered a speech. Zhang Xinghai said that the car will take the needs of users as the direction of the development of the enterprise. "Automobile production is not only a vehicle and a moving space, but also a bridge for us to communicate with users. It is the home of the user, and everyone is welcome to go home often!" he said.

Sailis Automobile Zhang Xinghai: Make high-end more high-end, luxury more luxurious, and intelligence more intelligent

Zhang Xinghai expressed his gratitude to the users who have strongly supported AITO. He said that in the 38 years of automobile growth, he has always adhered to the tenet of "user-centered, wholeheartedly serving users", continued to deepen open cooperation, and firmly practiced "do one line, specialize in one line, become a line" "do one car, specialize in one car, become a popular car".

While AITO’s sales are rising, the car user service concept is also constantly being upgraded. Through the implementation of the CARE care service strategy, it runs through the full-link scene of sales, delivery and after-sales, and the channel network continues to be laid out. In 220 cities across the country, there are more than 700 experience centers and more than 200 user centers. At the same time, the car implements the "Spring Festival does not close", allowing users to get their cars as soon as possible and enjoy high-quality pleasant travel services.

Sailis Automobile Zhang Xinghai: Make high-end more high-end, luxury more luxurious, and intelligence more intelligent

Zhang Xinghai also said that in the face of the needs of the global market, as well as different climate and road use scenarios all over the country, in the face of today’s thousand-vehicle level, to the future 10,000-vehicle level, 100,000-vehicle level, or even million-vehicle level delivery, in the face of thousands of people and thousands of cars, the car will continue to iterate and improve, improve at the fastest speed, and meet the needs of all users as much as possible. Let the high-end be more high-end, let the luxury be more luxurious, and let the intelligence be more intelligent!

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Hua Shao Yiyi leads Zhejiang Satellite TV’s famous mouth in many fields and does not forget to host it.

Hosting by Hua Shao will always be my main business.


??? As the first brother of Zhejiang Satellite TV, Hua Shao not only hosts ace programs such as The Voice of China and China Dream Show, but also works as a producer himself this year, presenting programs such as Ace Mission Impossible and Hua Shaoai Reading. In addition, Hua Shao is developing in an all-round way by writing songs, making records, making movies and performing stage plays.


??? Speaking of my progress in the past five years, Hua Shaoshao said that the biggest change is that I will be a little more calm when I am busy. "Five years ago, I was more nervous and more anxious. At that time, I just had "I love to remember lyrics", and I made some achievements, but I felt insecure. I was anxious when the ratings fluctuated a little. At that time, I was eager to prove myself. Now I am more calm. "


??? When talking about being a producer and doing programs, Hua said less, "I am a host and a presenter of collective wisdom. I especially want to know the thoughts of every member of the team, so that this wisdom can be better reflected in my presiding. It is complementary to each other. I have great respect for those who act well and guide, or guide well and act well. I hope to make a breakthrough in this area in the next five years. " In addition to hosting, Hua Shao gradually emerged in the performance industry. At the end of the year, the film "He Has No Two Wives" starring him will be released, and the stage play "Never Pay the Bill" will also be held on a national tour at the end of December.


??? No matter how many categories he is involved in, Hua said that his main business is hosting. "I think these attempts are very helpful for my hosting work. Just like a good voice, it is necessary to understand the categories of singers and music, so that when communicating with students, they will not be ridiculous and generous because of their lack of knowledge. "


Yi Yi’s natural affinity with the stage


??? At the age of 17, she entered the ground channel of Zhejiang Radio and Television Group, and officially joined Zhejiang Satellite TV in 2010. Yiyi hosted programs such as I Love to Remember Lyrics, Chinese Stars Jump, Big Brands Meet Good Voices, and Good Voices of War. She said that she has a natural affinity with the stage.


??? Yi Yi said frankly that I was very scared when I first joined Zhejiang Satellite TV to host "I love to remember lyrics". There are too many aura of success on this platform, and I have a lot of glory. "I didn’t expect to be the host, and I was very scared when the opportunity came." Now that three years have passed, Yi Yi said that the sense of awe is still there. "It’s just that the fear has faded, and it has become a down-to-earth effort, and every step is firm and can’t be complacent."


??? Yi Yi began to learn Latin dance at the age of 12, and her dancing skills made her feel at home in hosting dance programs such as "More Jumping and More Beautiful", so she was awarded the title of "the best variety host who can dance". Yi Yi, a versatile woman, made her debut in the costume drama Phoenix Peony this year. Yiyi revealed that an idol drama will be started soon. She plays opposite Tian Liang. "I play an rhythmic gymnast, who is very energetic and can’t beat me. It is very similar to my personal growth. This is why I took this drama."


??? After hosting for so many years, Yi Yi said that the most fulfilling thing was hosting the China Television Audience Festival of Zhejiang Radio and Television last year. "Our group’s activities, such a big stage, I really enjoy this feeling and am very grateful for the power behind the stage. I have a natural affinity with the stage, and I am never too nervous to speak. This is my proudest place. I love the stage! "


Shen Tao News Anchor Transformation Emotional Mentor


??? Shen Tao is known as the "emotional tutor" of Zhejiang Satellite TV. He helps young men and women make friends and make blind dates in different programs. At first, he was a news anchor. His transformation is related to Xia Chen ‘an, director of Zhejiang Satellite TV. When he was still on the ground channel, Shen Tao hosted an internal get-together, which was recognized by Xia Chen An as suitable for hosting variety shows.


??? Shen Tao’s transformation was very successful. From Love Lianliankan to Turning to Meet TA, the image of "emotional mentor" was deeply rooted in people’s hearts. Shen Tao said: "What we convey is the positive energy of marriage and love values." What attracts Shen Tao most about the team of Zhejiang Satellite TV is that a group of young people do something with a goal. "In the Chinese blue team, we know which direction to go." Shen Tao said.


??? Shen Tao hopes that people who watch his programs can know what kind of people they are and what kind of people they need to find, and apply this knowledge to their lives. This is the success of the program for him.


Yali can only meet beauty if she has a good heart.


??? Yali joined Zhejiang Satellite TV China Blue in early 2013, and changed from a news anchor to a variety show host, achieving a gorgeous turn. The excellent hostess in her mind should have the characteristics of calmness, atmosphere, wisdom and warmth. "I hope to grow up as soon as possible through my own efforts and the opportunities given by the channel." "China Dream Show" is an inspirational program that spreads truth, goodness and beauty and is full of positive energy. The concept conveyed by this program deeply infected Yali and made her realize that "if you have a good heart, you will definitely meet a good one."


??? In "Turning and Meeting TA" with Shen Tao, they interacted well. The program is launched in the form of talk show. Although there is a hand card, it depends more on the live performance of the host. Yali is glad that she met this opportunity to show the delicate characteristics of the hostess and let the audience know more about herself. Her self-evaluation is "because of grounding gas, she has confidence."


??? During the period of China Blue, Yali strongly felt the importance of the platform for the host. "The potential needs a good platform to support it, so that the host can be more confident to break through and create himself."


Chen Huan is the only "yuppie" host.


??? As a host, Chen Huan is a bit too fashionable. There is a slight image gap between his external image and the two columns "Chinese Dream Show" and "The First Time in Life" he presided over. If your knowledge of him only stays at the first impression, you may think that he is more suitable to create a fashion brand. In fact, he does have a personal brand. In addition to design, he also dabbled in stage plays and published books.


???? Chen Huan said with a smile that he was the host who went abroad the most in the channel, and was touched by the light of recording the program. Chen Huan had the opportunity to sit in the front row of Broadway and watch the stage play. The wonderful performance of Broadway gave him the impulse to create his own stage play. He stayed up all night that night and wrote the script of "Yuppie Talk Show" with Light Hotel’s post-it notes. At present, he has toured 14 times all over the country and donated all the box office income of 130,000 yuan.


???? Chen Huan’s image orientation is yuppie, and his books and stage plays are labeled as "yuppie", so the host image is rare on the screen at present. Chen Huan wants to be unique and show his personality. "China Blue was also suspected at the beginning of its implementation, but it was made. I know myself best and know what suits me, so I must persist until I succeed. "

70 years of experience, 70 years of quality | Celebrate the 70th anniversary of the establishment of Kouzi Wine Industry!

  Last week, today’s Morning Post reported the problem of Mr. Zhang, a Shanghai car owner, about BYD Qin, which attracted the attention of many BYD Qin car owners. After the report was published, the auto rights hotline of Morning Post also received different calls and heard different voices.

  In these calls from BYD Qin car owners, the problems reflected are not limited to the power system problems on the dashboard. Some car owners pointed out that the cruising range of BYD Qin Chuandian mode is inconsistent with the actual propaganda.

  In the face of outside doubts, BYD made an exclusive response when interviewed by Morning Post.

  On the highway

  Air conditioners, wipers, turn signals and headlights all failed.

  The first person who called the Morning Post reporter was Ms. Ma, the owner of BYD in Shanghai. The thrilling experience on the expressway two months ago still left her with a lingering fear.

  "Finally, someone pays attention to Qin’s problem. My experience is similar to that of Mr. Zhang, a Shanghai car owner, but mine is even worse. I had a narrow escape on the highway and had no way to complain after several times."

  What experience did Ms. Ma encounter that made her so angry?

  In an interview with the Morning Post reporter, I learned that Ms. Ma’s Qin was purchased from Shanghai Ledi 4S store in December 2014, and has opened more than 8,000 kilometers so far.

  "On April 6, it was the last day of the Qingming small holiday. It was raining. My family of five had a 4-year-old child in the car and drove BYD Qin back to Shanghai from Bengbu, Anhui."

  On the expressway from Anhui to Shanghai, the sky suddenly rained heavily, but to make matters worse than the weather, the car broke down.

  "The air conditioner, wiper, turn signal and headlights all failed. At that time, the rain was very heavy. I had to turn on the double jump, pull over urgently, and call BYD customer service at high speed to wait for rescue."

  Ms. Ma recalled, "At that time, the road was parked in Changzhou, Jiangsu Province. As a result, Changzhou 4S shop said that they could not rescue it. Later, it was easy to say that after waiting for more than 40 minutes, two staff members came. However, the staff said that the reason was not detected, and the car could continue to move forward and told us to go back to Shanghai for maintenance. "

  However, just after Ms. Ma drove her car to Shanghai for less than 20 minutes, the car broke down again. "This time, the situation is the same as before. Air conditioners, wipers, turn signals and headlights all failed. In particular, the failure of the turn signal made me very scared, because at that time, the car was driving in the middle road, and the fog on the glass inside the car was too thick to see the outside. My wife had to wipe the windshield while looking at the car behind me. I only acted as an artificial turn signal, opened the right window, and waved my clothes as a turn signal before reaching the emergency lane. "

  Ms. Ma said: "Because on the last day of the small holiday, there were a lot of cars returning, and the traffic volume was also very large. The emergency lanes were all cars. We put up a tripod 50 meters away, and the tripod was crushed by the car and almost crashed. Fortunately, the car stopped in time, otherwise the consequences would be unimaginable."

  Before BYD’s rescue, Ms. Ma asked for help in a qq group of BYD Qin. "At that time, some riders said that he had encountered a similar situation, but the problem was not as serious as mine. It is suggested that we start the car after 20 minutes of power failure, and it will be normal. The power failure of the whole car means that the emergency lights can’t be used. We have to take risks, because there is no rescue and no way to stop at the emergency lane. Finally, my wife braved the rain and took an umbrella as a warning sign behind the car. "

  It was not until 1 am the next day that Ms. Ma’s family arrived in Shanghai safely. "In the early morning of April 7, we drove the car to the 4S shop for maintenance. After waiting for an hour and a half, the staff told me that there was no problem detected for the time being and asked me to go back and wait for news. I asked if it was the reason why the rain line leaked, and the mechanic said it was impossible. "

  On April 8, Ms. Ma received a phone call from the 4S shop saying that she went to pick up the car. The problem has been fixed, and the staff only mentioned lightly that "it was because a part at the rear of the car fell, which led to the system disorder, and now the template has been replaced".

  "It’s only about 7 thousand kilometers, and this kind of life-threatening problem appears. What should I do if I have this problem again in the future? Do I dare to get on the highway?" Ms Ma questioned the quality of Qin.

  Yesterday afternoon, Ms. Ma called the Morning Post reporter again. "Although the problem has not appeared again, I dare not drive far away, especially in rainy days. If I can’t open it, I won’t open it."

  What about the agreed 70 kilometers?

  Pure electric mode only drives 45 kilometers.

  Unlike the situation reflected by Ms. Ma, Mr. Wang, the owner of Fuzhou, Fujian, called the Morning Post reporter to reflect the cruising range.

  "The manufacturer promotes that the pure electric mode can reach 70 kilometers, but why have I tested it many times only about 45 kilometers?" Mr. Wang pointed the problem directly at Qin’s battery problem.

  According to public information, the charging capacity of Ferrous lithium phosphate power battery used by BYD Qin is 13kW·h, and 90% of the system uses pure electric mode in hybrid mode, and its comprehensive driving mileage can reach 70km.

  "I didn’t care much about BYD Qin’s cruising range before. After all, this car is a hybrid car. I can burn oil without electricity, but since May, I have begun to pay attention to this problem and found that the test results are far from the manufacturer’s 70 kilometers."

  Mr. Wang said that at first he thought his driving habits were not good, but after many tests, he found that the problem was not his own fault at all.

  "I am now working in the suburbs of Fuzhou, where the road conditions are very good, and I can basically maintain more than 60 km/h. In order to extend the cruising range, I didn’t even turn on the air conditioner or play music, but the test results are still not satisfactory, from 100% to 5%, I can only drive about 45 km." Mr. Wang told the Morning Post reporter.

  The reporter learned that at present, electric vehicles on the market are basically composed of three parts: motor, control system and battery, among which battery is still the biggest problem restricting the development of electric vehicles.

  According to industry insiders, Qin’s working principle is very simple to sum up. "A dual-clutch DCT gearbox, an inverter, an external power plug and an inverter constitute this power system. BYD Qin, on the other hand, mainly uses BYD’s lithium iron phosphate battery, adding some cobalt to the battery, which enhances the cycle efficiency of the whole battery. Therefore, many people call it lithium iron cobalt phosphate battery. "

  Previously, the Automobile Consumption Report conducted an actual measurement of Qin, and the test route was selected at Beijing-Shanghai Expressway: Wuning Road-Cao ‘an Highway-Beijing-Shanghai Expressway-Beijing Toll Station of Beijing-Shanghai Expressway in Putuo District, Shanghai.

  Before departure, the staff filled Qin’s battery (the battery showed 100%), and then filled the fuel tank from the nearby gas station to the automatic jump gun. Vehicles keep driving in EV (pure electric mode), from Wuning Road to Cao An Road, and get on the Beijing-Shanghai Expressway. Within 15 kilometers of Shanghai, the speed of the vehicle is 30 kilometers per hour, with a total mileage of 15 kilometers. Then, it enters the Shanghai section of the Beijing-Shanghai Expressway, with a speed of 60-80 kilometers per hour. When the vehicle’s battery shows the remaining 15%, the vehicle travels another 25 kilometers.

  A staff member who participated in the test told the Morning Post reporter: "In order to test Qin’s pure electric mileage, we pressed the EV mode key for 5 seconds according to the vehicle instructions and forced to continue using the EV mode. When it reached the minimum 5% protection power set by the vehicle, it traveled another 5 kilometers. Therefore, in urban congestion and suburban comprehensive sections, Qin used 95% of electricity to drive a total of 45 kilometers. "

  An industry insider said, "There is no clear statement about Qin’s battery capacity so far. However, according to the price speculation, it should be a monomer of 60AH, which is connected in series together. Whether it is charging or discharging, the low voltage of a single battery will seriously affect the cycle life of the entire battery pack, which is beyond doubt. "

  BYD’s exclusive response

  There are two possibilities for Qin Chundian’s unsatisfactory mileage.

  Yesterday afternoon, BYD also gave the Morning Post an exclusive response to the owner’s question about the cruising range in pure electric mode.

  "There may be two situations in the consultation on the unsatisfactory mileage of Qin Chundian: 1. Whether the battery is fully charged. 2. The road use environment and driving habits are related. "

  BYD said, "The charging dissatisfaction is to protect the power battery. The total capacity of Qin Power Battery Pack is 13 kWh. In order to prevent the battery from over-charging and over-discharging, and ensure the service life and safety of the power battery, the power battery is designed with a part of reserved power that is not allowed to be released. This part of reserved power is greater than the current low power alarm display value to protect the battery from over-discharging. When the power battery is charged, the voltage and charging current of the single battery change dynamically, which will cause some errors in the SOC calculation of the battery management system. Vehicles with charging capacity above 10.5 degrees are normal. If the charging capacity deviation is too large, it is recommended to go to BYD authorized service stores for inspection. Fully charge and discharge more to ensure the activity of the battery. If the vehicle is stored for a long time, it is necessary to ensure that the power battery is fully charged, and it is best to fully charge the vehicle. "

  In addition, BYD also wants to remind car owners to pay attention to the charging operation through the Morning Post: "After the Qin battery is fully charged, charge it for a while to better balance the battery performance. If in doubt, please consult the local 4S shop or upgrade the balancing program. Upgrade the equalization program to optimize battery performance. "

  For balanced batteries, BYD’s explanation is that "power batteries are in series structure, and if the performance of individual batteries is inconsistent, it will affect the overall battery performance. Qin started the balancing program from full charging to unplugging the charging plug and after Qin started the power-on, balancing the performance of individual batteries to achieve consistency, thus optimizing the overall performance of batteries. "

  Mr. Wang, the owner of Fuzhou, Fujian, who was concerned by the Morning Post, was confused about the cruising range. BYD staff also said that they would contact the owner as soon as possible to test the car battery and solve the worries of the owner.

  If you have any problems with the car when you use it, you are welcome to get in touch with the Morning Post car rights hotline 18667120283.