At the end of last year, a brand-new intelligent luxury electric drive SUV— — AITO asked M5 to be officially released.

　　What kind of car do consumers need today?

　　At present, the popular track of new energy vehicles has completed the transformation from policy-driven to product-driven, and consumers’ acceptance of new energy vehicles is getting higher and higher. In the second half of this competition, with the integration of automobiles with information technologies such as 5G and big data, intelligence has become the core concern of users.

　　Regarding intelligence, the new AITO brand is particularly worthy of attention. With the deep empowerment of Huawei, the M5, the first model of AITO, took the lead in carrying the HarmonyOS smart cockpit, making the car a super terminal in the smart life of the whole scene and creating a new concept for smart travel.

　　"Empower" in the era of smart travel

　　As a master of new technologies, the automobile industry is a golden track that many enterprises will never ignore, and the same is true for Huawei. Especially with the integration of automobile and ICT technology, Huawei, which has accumulated in the ICT field for more than 30 years, is even more exciting.

　　However, for a long time, Huawei has repeatedly stated that it will not build cars. Instead, it shows that as an incremental component supplier of intelligent networked cars, Huawei’s goal is to focus on ICT technology, give play to its own strengths, and help car companies "build good cars" and be the "leader" of smart travel tracks.

　　This is also true for the AI TO brand.

　　Different from the traditional Tier1 and Tier2 supplier models, Huawei builds the full value chain of AI TO through Huawei’s intelligent selection model, such as product function definition, ID design, software and hardware development, and brings consumers a full-scene smart life experience through Har monyOS intelligent cockpit, HUAWEI DriveONE three-in-one electric drive system, HUAWEI SOUND and other core technologies.

　　As the carrier of Huawei’s brand-new technology display, AITO Media M5 can feel high-quality experience in both hearing and smell. HUAWEI SOUND sound system, professional amplifier, 7.1 surround sound field, can optimize the sound effect for each passenger’s position, and bring excellent audio-visual feast for drivers and passengers. The exclusive 3-slot fragrance system creates the best olfactory atmosphere and creates a more relaxed and enjoyable feeling.

　　"We have brought Huawei’s simple and ultimate industrial design concept to this car." Yu Chengdong, managing director of Huawei, CEO of terminal BG and CEO of smart car solution BU, said.

　　AITO M5 is luxurious and compact in appearance, spacious and comfortable in the interior, which not only allows everyone to enjoy the convenience of easy parking and turning around in the city, but also allows the main driver and passengers to have a comfortable experience even during a long journey with spacious internal space and panoramic canopy.

　　AITO Wenjie M5 provides users with six exterior colors of ceramic white, pine frost green, ice crystal gray, gold-plated black, tranquil sea blue, and four-wheel drive flagship version exclusive color matching azure blue, and three pure interior colors of ivory white, extreme night black and agate brown, so as to enrich their color matching.

　　Not only in terms of products, but also in terms of channels, Huawei gives full play to its high-end brand operation experience and sales channels all over the country to empower AITO. Huawei is mainly responsible for the construction and management of the sales module, and Cyrus is responsible for the construction and management of the delivery and service module. This innovative measure has solved the channel and service problems faced by many new brands, and also laid the foundation for the outbreak of AITO brand.