On August 30th, the opening day of 2024 Chengdu Auto Show, Chery’s new energy brand iCAR brand launched a new car, ICAR 03T. The new car is available in two versions: two-wheel drive long-life version and four-wheel drive long-life version. The official guide prices are 139,800 yuan and 149,800 yuan respectively.

It is worth mentioning that the brand provides users with a subsidy of up to 25,000 yuan for car purchase, or a gift of 5,000 yuan for old users of Chery. In addition, it also includes the free installation service of the original charging pile to ensure worry-free use. Users will enjoy lifelong courtesy including the whole vehicle, the three-power system and free rescue. For users who choose the smart driving suit, the brand provides free use of the high-level smart driving function worth 20,000 yuan for life.

Of course, compared with these rights and interests, the iCAR 03T car itself is more important, and the product strength is quite solid. It not only inherits the excellent characteristics of "unexpected control" and "intelligent equal rights" of iCAR 03, but also tailors it for young players, creating a brand-new hard-core car experience with the original personalized scheme.

After in-depth analysis of users’ needs, iCAR 03T introduced a customized design strategy, and created a wide-body appearance with strong visual impact for users through bold side skirts, coherent front air intake and other design elements. The whole series comes standard with 19-inch wheels, which not only enriches the visual effect, but also improves the stability of the whole vehicle. The vehicle’s ground clearance can reach up to 225mm, which provides the driver with a wide field of vision comparable to that of a hard-core off-road vehicle, thus enabling iCAR 03T to achieve "tougher legal road driving".

In the interior, iCAR 03T still follows the "hard style" and uses a lot of horizontal and vertical lines and rectangular elements, which looks tough as a whole. It is worth noting that the whole iCAR 03T series comes standard with 8155 chips, and its card UI has undergone a brand-new upgrade design, and its interactive logic and graphic colors are more beautiful and comfortable. Compared with the leading products in the market, it is not inferior.

The intelligence of iCAR 03T is not only reflected in the cockpit design, but also its driving performance has been significantly improved. All models are equipped with L2++ advanced intelligent driving assistance system, which can easily control advanced intelligent driving functions such as high-speed navigation, urban memory driving and cross-floor memory parking.

In order to further improve the perception ability of vehicles in complex environments, iCAR 03T specially added three millimeter-wave radars and enabled eight ultrasonic radars, which combined with the original seven high-definition cameras to continuously optimize the recognition efficiency through fusion algorithm. This enables users to fully experience the convenience brought by intelligent driving while ensuring driving safety, and further practice the promise of "equal rights in science and technology".

With the listing of iCAR 03T, it officially forms the 03 family with iCAR 03, and the two cars work together for different car needs of young people. At this auto show, iCAR 03 also introduced a new color scheme of "Power Yellow" with more vitality, which further enhanced the visual perception of the whole vehicle.

In addition, at the auto show site, the iCAR brand also designated an area to show their co-creation ecology, linking brands that are deeply loved by young people, including Magic Cat Box and BUXUS, to provide users with the latest and youngest living surroundings covering off-road experience, camping equipment, daily commuting and lifestyle products.

ICAR 03T provides personalized options for young people, such as eco-schoolbags and luggage platforms. In the future, we will cooperate with refit manufacturers to let users participate in the creation. At the auto show, iCAR cooperated with "Buy a Car" to launch the "Buy a Car Coffee Entrepreneurship Edition" to meet the outdoor leisure and entrepreneurial needs of young people.

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With its "hard-core" design style and flexible handling performance, iCAR 03 has won the favor of many young consumers. Now, the more powerful 03T is obviously tailored for male consumers who pursue the ultimate hard-core experience. Of course, in addition to its design, 03T’s intelligent technology configuration and rich ecological co-creation functions can not be ignored.