Cctv news(Reporter Liu Chunyan, intern Qi Chenyan) "Year after year", CCTV Spring Festival Evening is a beautiful memory of generations of Chinese people. As the whole people step into the Internet era, CCTV Network Spring Festival Evening bridges the gap between the Internet and TV in an innovative way, presenting a unique and novel cultural landscape in the Internet era.
2018“CCTV Network Spring Festival Evening "will be broadcast on CCTV-3 and CCTV on the evening of February 8, 2018 (New Year’s Eve). At the rehearsal scene, CCTV reporter interviewed Xu Bin, the director of this network Spring Festival Evening.
"Companion" as a keyword
The key word of CCTV Spring Festival Evening in 2018 is "companionship". How is this reflected? Xu Bin told reporters that the biggest emotional expression of "companionship" is Sun Yang’s program. As the captain of the national swimming team, Sun Yang won two consecutive Olympic Games in London and Rio, winning glory for the Chinese people, but long-term training has to be at the expense of giving up accompanying his family. "He is a little guilty mother. But my mother always tried to stay with Sun Yang. This time, Sun Yang’s mother also came to the scene of the Spring Festival Evening, and Sun Yang was going to sing a song to her mother. " With Sun Yang’s affectionate singing, the stage background also plays the photo of Sun Yang and his mother from childhood to adulthood. Director Xu Bin also introduced that besides Sun Yang’s program, the whole party was permeated with the atmosphere of Chinese New Year from beginning to end, such as sending new year’s goods and so on.
"High-tech" is the highlight
The theme of CCTV Spring Festival Evening in 2018 is "Building a New Era of Powerful Country and Dreaming of Wisdom", with real-time connection, human-computer interaction and intelligent equipment … … Internet and scientific and technological elements run through the whole party, becoming the biggest highlight and feature of this network Spring Festival Evening.
IFLYTEK’s "Hearing", sogou’s "Wang Tsai", Baidu’s "Small Degree" and Alibaba Cloud’s "Urban Brain" … … Leading figures in the Internet and high-tech industries came to the scene of the Internet Spring Festival Gala with their cute and stunted "signature" products, and shared their experiences, visions and prospects for the future with netizens. "The past 2017 can be said to be ‘ The first year of science and technology ’ It is also a year of confidence for the Chinese nation. Science and technology elements run through the whole network Spring Festival Evening, and they are all local stars of our own country and independent technology of China. " Xu Bin introduced.
"Challenges come every year, especially this year." This sentence is very suitable for this year’s Internet Spring Festival Gala. Xu Bin told reporters that man-machine cooperation is one of the biggest challenges of this year’s Internet Spring Festival Evening. It is not easy for robots to interact with performers, hosts and audiences. "These robots should be integrated into all aspects of the party. We didn’t have much experience in this area before, and it took many times to achieve it, but I am very happy to bring a new experience to the audience."
"Dance Beauty" Reaches a New Height
In singer Summer’s performance, the white skirt covered the whole stage, reflecting the changing light and shadow, which was beautiful. Xu Bin told reporters that in the eight years since the CCTV Spring Festival Evening, the beauty of dance and lighting have been innovated every year, and the creative team is constantly challenging itself, hoping to make the characteristics of online spring and reflect national self-confidence. When asked what surprises other programs have, Xu Bin said with a smile: "Let’s sell it first, and then we’ll see. I hope that netizens will watch CCTV 2018 Network Spring Festival Evening! "