月度归档：2025年03月

Is the queue in online celebrity Store a support or a real fire？ Nearly 3 adults are willing to line up for 2 hours.

　　Recently, the data released by the survey organization shows that nearly 30% of the consumers interviewed are willing to queue up for online celebrity drinks for two hours. There is also an endless debate about whether these are really queuing or hiring people to gather popularity. Beijing Youth Daily reporter found that hiring people to queue has long been a "primary means". online celebrity stores use the environment, products and marketing methods to make passers-by become queuing customers, which is behind the quiet change of consumers’ consumption concept.

　　phenomenon

　　"Punch in" the first online celebrity store in the New Year

　　Queue for an hour to buy milk tea

　　Liujing, who finally returned to Beijing from his hometown to work after the Spring Festival holiday, rushed to do two things before he came to tidy up his cabin — — Shooting snow scenes in the Forbidden City and punching in the online celebrity coffee shop in the Forbidden City.

　　Although there is "coffee" in its name, it is more like a online celebrity tea shop than a traditional coffee shop. The commodities, such as Kangxi’s favorite chocolate, milk tea with 3,000 beauties, smiling when riding a princess in the world of mortals, our palace’s delightful rolls and nourishing rolls, as well as the external packaging and the environment inside and outside the store, are the reasons why liujing, a young man, is in great demand.

　　In order to punch in and take photos, liujing not only braved the wind and snow to plunge into the Forbidden City from the East Fifth Ring Road, but also queued for nearly an hour in the cafe to get the unique gold-bottomed paper cups of the Forbidden City and the red cup sets with the patterns of the Forbidden City printed on them.

　　When liujing got the milk tea, the first thing he did was not to taste the drink in the cup, but to take a circle of photos in the store with the cup, and then go to a position where he could take a panoramic view of the turret, use this cup as a foreground and take a group of photos, and then he began to make friends circle while drinking with satisfaction.

　　From going out to finishing the circle of friends, after more than three hours of tossing and turning, drinking milk tea that has cooled somewhat, liujing felt glad you came. In fact, in the coffee shop in the corner building of the Forbidden City, many customers are like liujing. Although some people think that the quality of the drinks in this store is average, people who come to taste it are still in an endless stream. Some netizens called this place "the first online celebrity store in 2019".

　　interview

　　Customers take more meals than order.

　　Outside the store, the price of "yellow cattle" doubled

　　Although some netizens complained because they waited for nearly an hour to enter the "online celebrity Store" of the coffee in the corner building of the Forbidden City. But at present, no one has linked this popularity with "hiring people to queue up". But another online celebrity store was once caught in this storm. In 2018, two stores of Xicha were opened in Beijing, but they were frequently on the news and hot search because there were too many people waiting in line. Because there were too many people waiting in line, Xicha was once exposed as "hiring people to queue up". For this problem, its founder said that the store was too busy to open takeout, and Xicha wanted to solve not the number of customers, but how to improve productivity.

　　In order to verify whether the queue is for childcare or customers, Beijing Youth Daily reporters visited five tea shops in Beijing at different times in the past half month. In one hour, the number of drinks sold by different tea shops and at different times varies, ranging from 130 cups to 210 cups. The reporter of Beiqing Daily noticed that there were almost no people who lined up repeatedly during this period.

　　During the visit time of reporters of Beiqing Daily, the number of take-out in Xicha Store in the office area once exceeded the number of stores currently on sale. In the stores with large sales volume, customers waiting for meals were once more than those waiting in line.

　　At Joy City Store, the number of customers waiting for drinks in the surrounding area during the visit time of Beiqing Daily reporter was once twice as much as that of people waiting in line. In Changying Tianjie store, it takes less than 10 minutes to order food and more than 15 minutes to pick it up.

　　In addition, in the vicinity of Sanlitun stores, there are even people selling queuing places.

　　"It’s lined up inside. It’ll be there soon. Anything you want will do." A woman told the reporter of Beiqing Daily. A drink of more than 20 yuan, bid to 50 yuan. And she also took the small ticket that had been paid, saying that if she added some money, she could take the meal directly with this small ticket. The receipt shows a drink and a fruit tea that are the store’s signature. "Don’t worry about not selling, I want to buy a lot." When the reporter of Beiqing Daily asked how to deal with the failure to sell the meal receipt, the lady said.

　　Chu Xian, a marketing insider, said that hiring people to queue up is a means for some emerging small brands to create momentum, which is relatively primary and suitable for the brand’s creation period, but it can’t last long. Once the brand image is established, hiring people to queue up is not only unhelpful, but also may cause brand damage. For hi-tea and Forbidden City Corner Coffee, this relatively low-end marketing method is not needed.

　　interpret

　　Create the illusion that demand exceeds supply.

　　Let consumers "wait reasonably"

　　"It’s all here. I just want to try it. Anyway, it’s nothing." In the interview of the reporter of Beiqing Daily, this statement has the highest "voice".

　　Customers who have this idea are also the means of "hunger marketing" by businesses. Marketers say that waiting in line is the time cost consumers pay for their favorite drinks. How to enlarge this time cost within a reasonable range and create a scene of "demand exceeds supply" requires the planning of merchants.

　　In the eyes of some marketers, these tea shops in online celebrity are full of hints that "it is worthwhile to pay time and cost" to dilute the purpose of "hunger marketing". Take 1: 00 as an example. As a representative of the street tea shop, 1: 00 doesn’t have any place to sit in the shop, but the operating cabinet area in the shop is bigger and longer than that of the ordinary street tea shop. The clerk always needs to take materials from one end of the counter and then run to the other end to seal them, in order to complete the production of all milk tea. This lengthens the time of making milk tea, objectively makes customers wait longer, leading to queuing, but also makes the waiting customers clearly see the whole process of making milk tea. This technique has also been imitated by many online celebrity stores and carried forward.

　　Marketers said that although they couldn’t feel the service of online celebrity store in the queue, these value-added experiences weakened the attribute of "manufacturing" and emphasized the store service, with Xixian tea featuring strong brand and strong operation and Naixue tea focusing on social scenes as typical representatives.

　　Among the online celebrity stores that have survived for more than one year, hi-tea is quite the essence of this method. Not only the production area is fully displayed, but also a large number of people make it inside. On the one hand, this move improves efficiency, on the other hand, it is to highlight the value of its products and make consumers feel that "it makes sense to wait". In addition, hi-tea, Naixue-の tea and inWE-flavored tea leave a large number of seats in the store and decorate the store in a high-end and fashionable way, at the expense of the business area in the store to increase decoration.

　　Wang Hao, a food and beverage analyst at Mintel, said that opening a online celebrity tea shop with exquisite decoration and novel layout in the shopping center can help improve the consumption experience and relieve the anxiety of consumers waiting in line for a long time.

　　However, the queuing or full situation in the store makes passers-by curious about going to online celebrity store, which leads to concerns and potential customers. In an interview with reporters of Beiqing Daily, nearly 60% of those who didn’t take part in the queue said that if online celebrity stores didn’t queue up, they would like to buy their products and try them. There are also a few customers who hold the attitude of "optimistic about many people buying and wanting to taste how delicious it is".

　　observe

　　The rise of "scene consumption"

　　Customers are willing to pay for added value.

　　"For a cup of milk tea, as for this queue?" This may be a question that many consumers who pass through Sanlitun Xicha feel when they look at the customers who are lined up in sections.

　　The data survey reflects customers’ tolerant attitude towards online celebrity stores. Mintel, a research organization, recently released a report saying that its research shows that 28% of consumers think it is worthwhile to queue up for two hours to buy online celebrity tea. In the report of another survey agency, Ai Media Consulting, 74.5% of consumers surveyed can accept queuing for milk tea for less than half an hour.

　　According to Mintel data, the market growth of tea shops in China reached its peak in 2017-2018, with a compound annual growth rate of 14% increasing to 48.5 billion yuan. In some shopping centers in Beijing, the number of tea shops even exceeds the number of fast food restaurants. With so many choices, many consumers are still willing to queue up for a cup of milk tea for about half an hour. Analysts say and the change of consumption concept — — The transition from experience consumption to scene consumption is closely related.

　　Zhu Danpeng, a food industry analyst in China, said that people are demanding higher and higher quality of life. Eating is not only for satiety, but also for freshness, health, feeling and even personality. In online celebrity restaurants, there are not only novel products, but also scene consumption, with more services and brand added value. Consumers are willing to pay for this part of the scene, not just for the goods themselves, or even pay a high premium or time cost, which is itself a manifestation of consumption upgrading. This is just like some white-collar workers were more willing to go to Starbucks for consumption. In fact, they didn’t just like drinking coffee, but more recognized the lifestyle represented by Starbucks. Today’s online celebrity store also represents a lifestyle and consumption values recognized by young people, and is a vivid annotation of the new trend of consumption.

　　Text/reporter zhangxin

Interview ｜ ＂Red Lover＂ is re-released, and director Ye Daying reveals Leslie Cheung.


Special feature of 1905 film network "He came to make up the yangko dance, and came to my house during the plane. When chatting, I asked him: Is there an idol school and a strength school in Hong Kong? Leslie Cheung said, "What faction do you think I am?"Think back to filming 25 years ago.Red lovers, directorYe DayingYou Ji and starring ZhangGuorongBits and pieces when getting along.


The film premiered in China in 1998, which was the third box office in that year. It was nominated for the Golden Rooster Award in China, won the best editing award, and also won the "Pyramid Award" silver award and the best actress award in Cairo International Film Festival.


Twenty-five years later, this year is also the 20th anniversary of Leslie Cheung’s death. The Red Lover has been shown nationwide in a film-to-digital version, which has multiple commemorative significance.



At the premiere of the premiere, Ye Daying watched The Red Lover completely again after many years. He lamented, "It’s really a good movie.".


Before the screening, he told the 1905 film network, "Every era has its own aesthetics, and I dare not compare it with many directors now. But a movie that can span 25 years and move today’s audience has already explained everything. "



At the roadshow and the premiere, there will be a bouquet of flowers on the seat No.12 in the ninth row, which is my brother Leslie Cheung’s "exclusive seat". Leslie Cheung’s 67th birthday is the day when The Red Lover is shown again.


We miss Leslie Cheung so much, and Ye Daying also talked to us about Leslie Cheung’s unforgettable past with this film.



Leslie Cheung 25 years ago.


Among all Leslie Cheung’s works, The Red Lover is very special — — It’s hard to imagine him in a movie with a red theme, playing an underground communist party member in the 1930s.


Ye Daying said that Leslie Cheung was the first Hong Kong actor to come to the Mainland to play a revolutionary, and he faced great challenges in his creation. At the same time, Leslie Cheung’s handsome appearance and gentle temperament are in line with his imagination of the image of early revolutionaries.


"Many early revolutionaries went abroad to study, and they really understood Marxism before they devoted themselves to such beliefs." In the initial casting, Ye Daying wanted to find an actor who had a background of studying abroad and could speak English to play Jin. The first thing that came to mind was John Lone. Later, a Hong Kong friend strongly recommended Leslie Cheung after reading the script, so he arranged for them to meet.



Ye Daying was not familiar with Leslie Cheung before, but was deeply impressed by his "The True Story of Teddy Boy". They hit it off at the first meeting and soon talked about cooperation.


"I told him some stories of early revolutionaries, such as Qu Qiubai and Hongyan, and he fully understood them. His eyes will have a deep understanding and emotion as you tell these characters. In my eyes, he is not a star. He really met a good actor, an actor who can understand you and read your words. This is exactly what I am looking for. "


Leslie Cheung once said in an interview that he read many books, such as Lu Xun’s, in order to play this role well, and tried to figure out the revolutionary mentality of that era, so as to shape Jin into a flesh-and-blood figure.



Ye Daying admired Leslie Cheung’s excellent performance very much. "He said you can have whatever you want." Until now, there is a scene that haunts his mind — —


"Jin is going to read a letter left by Qiu Qiu. I said that when you read the first few words, tears came out of it. By the first few words, tears have to be taken back, and you can’t let it drip out. Leslie Cheung said I’d try, and he did it the first time. And after the filming, he squatted next to me and looked at the monitor, saying, can I do it again? I can do it better. It was played three times, and each time it was a great effect. "



In Ye Daying’s view, Leslie Cheung is a very hardworking actor. When Jin was shot in the execution ground with shackles, it was in the cold winter. The weather was very cold and the wind was very strong. The crew prepared shackles made of foam, but Leslie Cheung explicitly refused. "He said why I should wear fake ones, and I want to wear real ones. He walked barefoot and blood came out after a few steps. "



The Red Lover was Mei Ting’s first film. At the age of 22, she was going to play many opposite roles with Leslie Cheung. Mei Ting once recalled that there was a long shot in the film in which Qiu Qiu’s facial expression was shot to show the emotional exchange between Qiu Qiu and Jin, and Leslie Cheung insisted on helping him to play outside the camera out of caring for the new couple.


"At that time, I clearly felt that his hand was softly inserted from my hairline, slowly slid to the back of my head, and then swam across my chest. I could even hear the change of his breath. This real feeling prompted me to complete this long shot more accurately." Mei Ting said, "As long as Leslie Cheung is present, my heart is particularly practical."



25 years later, The Red Lover


The birth of Red Lovers originated from Ye Daying’s previous film Red Cherry.In the process of writing Red Cherry, I interviewed more than 30 children of revolutionary martyrs and heard them tell their parents’ love and sacrifice stories, Ye Daying and the screenwriter.Jiang Qitao, photographyZhang LiEveryone was so moved that they wanted to make a movie like this together.


The film follows the acquaintance of American doctor Payne, Qiu Qiu and Jin from the perspective of westerners, and gradually approaches their revolutionary ideals and love stories. Ye Daying thinks that if we tell the story from the perspective of foreigners, we can be more moved by the ideas of Jin and Qiu Qiu, and also make today’s audience feel more substituted.


"Why are we more receptive when we read Si Nuo’s Red Star Shines on China and Smedley’s articles? Because Americans tell the story of our Red Army, you will feel that even they see it this way, so does our film."



"The Red Lover" was shown all over the country. Ye Daying was on a road show all over the country these days. I didn’t expect many young viewers to burst into tears after watching the film, which was beyond his imagination.


He didn’t particularly dare to go back to see the film himself, and it made him sad. Once, he sneaked into the movie scene to watch the second half. When Little Pearl reached into the urn of Jin and Qiuqiu, he couldn’t help crying at that moment.


In the activities after the road show, the host often asks the audience which line of Jin can be spoken, and more than two viewers always blurt it out — — "If I can’t live with dignity, I’d rather choose death!"


In the movie, the shrapnel left in Jin’s brain made him suffer from severe intermittent mania and often had hallucinations. When the doctor told him that he might lose consciousness during the operation, he firmly expressed his attitude of death with this sentence. Looking back now, Ye Daying said with emotion, "He is too much like Leslie Cheung".



Once Jin gets sick in the film, Qiu Qiu will read him a poem: "When the sun comes out, an eagle flies from the ground to the sky and suddenly stops in the air, as if frozen in the blue sky. No one can tell why it flies and what it needs …"　


Jin’s wife jumped from a tall building to protect him from the enemy, and this scene became a pain that Jin could never heal.


In the dark, the imagery of poetry and the plot of falling from the building have become the "prophecy" that Leslie Cheung became famous five years later. "So this movie really hurts me." Ye Daying said that Leslie Cheung has been dead for twenty years, and he has left us the most perfect image of his life.



Now, Ye Daying is preparing the third film of the "Red Trilogy". "It’s a very touching story, no less touching than that brought by The Red Lover, but I don’t know if there can be another Leslie Cheung."


In the field of hope ｜ double harvest in one field, soybean will reap a bumper harvest

CCTV News:Soybean-corn strip compound planting mode is to use the different growth heights of corn and soybean to make spatial dislocation and collocation, realize grain-bean rotation and double harvest in one field, and achieve the purpose of increasing agricultural efficiency and increasing farmers’ income. At present, 10,000 mu of soybean-corn banded composite planted in Otog Qianqi, Erdos City has entered the harvest period and enjoyed a bumper harvest.

In the soybean-corn strip compound planting field in Etuokeqian Banner, harvesters are busy working, harvesting, separating and threshing soybeans.

Agriculture and animal husbandry departments provide farmers with some soybean seeds and sterilization agents free of charge, formulate subsidies for socialized agricultural machinery services, and at the same time conduct policy propaganda and technical guidance in-depth production to support the promotion of compound planting techniques. This year, a total of 1.645 million mu of soybean and corn banded compound planting area was promoted in Inner Mongolia.

Implement the spirit of the provincial flood control video dispatching conference and make emergency arrangements for the deployment of agricultural production flood control work.

　　At 17: 30 on July 19, 2022, Wang Junzhong, deputy head and deputy director of the Leading Group for Flood Control and Drought Relief of the Provincial Department of Agriculture and Rural Affairs, organized an emergency meeting. Communicate and learn the spirit of the speeches made by Secretary Lou Yangsheng and Governor Wang Kai at the emergency meeting of video dispatching for flood control in the whole province, and arrange the deployment of flood control work for agricultural production.

　　The meeting conveyed the spirit of Secretary Lou Yangsheng’s video dispatching meeting on flood control in the province. First, we must further improve the ability of weather monitoring and forecasting, and make accurate forecasts. Second, on the basis of judgment and consultation, we must issue instructions quickly and accurately, and the instructions are direct. Third, it is necessary to improve the emergency command system for flood control. The provincial defense refers to strengthening unified command, with a clear division of labor, coordinated linkage and seamless connection, and strengthening 24-hour duty. Fourth, the prevention and control of epidemic situation should be embedded in the whole process of flood control and disaster relief, and the gold standard of no mass deaths and injuries should be firmly adhered to. Governor Wang Kai made specific arrangements in information linkage, risk-averse transfer, on-duty duty and material allocation.

　　For the next step, Wang Junzhong, deputy director of the Provincial Department of Agriculture and Rural Affairs, pointed out: First, resolutely implement the speech requirements of Secretary Lou Yangsheng and Governor Wang Kai, and carry out the work in strict accordance with the Class IV response requirements of the Provincial Flood Control Headquarters. The second is to strengthen emergency duty, strengthen analysis and judgment, carry out accurate dispatching, and formulate effective preventive measures for areas with heavy rainfall. Third, focus on cities with heavy rainfall, and strengthen information dispatch in places with disasters and report them in time. Fourth, in accordance with the Notice on Doing a Good Job in Disaster Prevention and Mitigation of Autumn Crops (Yu Nong Wen [2022] No.256), 18 provincial autumn grain production expert guidance groups and 9 soybean and corn strip compound planting expert groups will be brought into play to provide technical guidance services.

　　Responsible comrades of relevant units directly under the Department attended the meeting.

How to check the remaining traffic of mobile phone

In modern society, mobile phones have become an indispensable part of our daily life, and mobile phone traffic is an important resource for us to connect to the Internet. However, many users often face a problem: how to quickly and accurately query the remaining traffic of mobile phones? This paper will introduce several common query methods to help you master them easily.

* * First, use the phone’s own function to query * *

Most smartphones have built-in traffic query function. Users can find options such as "network and Internet" or "SIM card and traffic management" in the setting menu of the mobile phone, click to enter and select "traffic usage" or "traffic monitoring" to view the current used traffic and remaining traffic. This method is simple and direct, and there is no need to install additional applications.

* * 2. Inquire through the operator’s APP * *

Major operators have launched their own mobile apps, through which users can check the remaining traffic of mobile phones. First of all, users need to download and install the corresponding operator APP, and then log in to their own accounts to view the detailed traffic usage in the APP, including used traffic, remaining traffic, package details and so on. In addition, the operator APP also provides convenient functions such as traffic reminder and traffic recharge.

* * Third, call the operator’s customer service phone to inquire * *

If it is inconvenient for users to use the mobile APP or the mobile phone’s own function to query traffic, they can also call the operator’s customer service phone to query. Users only need to call the corresponding operator’s customer service phone number and select the corresponding service according to the voice prompt, so they can query the remaining traffic of the mobile phone. It should be noted that it may take a certain waiting time to call customer service.

* * Fourth, use third-party applications to query * *

In addition to the above methods, users can also query the remaining traffic of mobile phones through some third-party applications. These applications usually have richer functions and more friendly interfaces, but users need to carefully choose reliable third-party applications and pay attention to protecting personal privacy and information security.

Through the above methods, users can easily query the remaining mobile phone traffic, and reasonably arrange the traffic usage plan according to their own usage.

How to judge whether it is over-packaged？ Reduce resource consumption and packaging waste from the source

　　In recent years, some food and cosmetics companies have over-packaged their products and passed on the costs to consumers. This phenomenon of "buying gifts and returning pearls" not only wastes resources, but also increases the burden on consumers, and even pollutes the environment, which is not conducive to the healthy development of market economy.

　　To this end, the General Administration of Market Supervision recently revised and issued the mandatory national standard "Restricting over-packaging of commodities requires food and cosmetics", which is committed to reducing resource consumption and packaging waste from the source.

　　The "Rule of Law Daily" reporter learned that the new standard regulates the packaging requirements of 31 kinds of food and 16 kinds of cosmetics; It greatly simplifies the method of judging the over-packaging of goods. Consumers only need to look at the weight or volume of the goods themselves and measure the volume of the outermost packaging, and can preliminarily judge whether there is an over-packaging problem in the goods through calculation. Strictly limit the number of packaging layers, and stipulate that the grain and its processed products in food should not exceed three layers of packaging, and other foods and cosmetics should not exceed four layers of packaging.

　　Excessive packaging attracts attention.

　　Revision and implementation of national standards

　　The Mid-Autumn Festival is coming, and all kinds of moon cakes are on the market like a flood. People are amazed at the innovative taste of moon cakes, but also complain about the "fine moon cakes" packaged like dolls on the shelves. Especially the "sky-high-priced moon cakes" that have become popular in recent two years, each moon cake costing 2 yuan money has been made into holiday hard currency. Some moon cake gift boxes have high-grade silk scarves, and some have given away two Huawei mobile phones, so that it is not surprising that the price exceeds 50,000 yuan.

　　When will the phenomenon of over-packaging, luxury packaging and "rafters" be more expensive than pearls? On September 2nd, in order to solve the problem of over-packaging of food and cosmetics, the General Administration of Market Supervision (Standards Committee), together with the Ministry of Industry and Information Technology and other departments, organized relevant standardization technical committees and technical institutions to revise the 2009 version of the standards, and formulated and issued a new mandatory national standard "Food and Cosmetics with Restrictions on Over-packaging of Commodities", which will be implemented in September 2023.

　　Considering that after the release of the new standard, food and cosmetics manufacturers need to design the product packaging compliance according to the requirements of the new standard, and at the same time, they need to consume the inventory packaging and goods for sale, especially cosmetics products, which have a relatively long shelf life and a relatively long consumption cycle in circulation. In order to avoid the impact on production and business activities and new waste, on the basis of extensive consultation with relevant industrial departments, industry associations and enterprises, the formal implementation of the new standards has set up a two-year transition period.

　　By looking at two questions and three calculations

　　Quickly judge whether it exceeds the standard.

　　So, what are the manifestations of over-packaging in the market at present?

　　The first performance is that the gap is too large. In this regard, the standard gives the prescribed porosity according to the different net contents of food and cosmetics. Ma Aijin, a professor at the School of Food and Health, Beijing Technology and Business University, said: "Specifically, the packaging void ratio of all goods with a net content of less than or equal to 1 ml or 1 gram in the package should be less than or equal to 85%; The packaging void ratio of all commodities with a net content of more than 50 ml or 50 g in the package should be less than or equal to 30%. "

　　The second performance is that there are too many layers of packaging. In this regard, the new standard is clear: the number of packaging layers of grain and its processed products should not exceed three, and other commodities should not exceed four. However, the new standard also makes it clear that if it is a material layer that directly touches the contents and belongs to the inherent attributes of the product, such as zongzi leaves, bamboo tubes and hollow capsules, it can be excluded.

　　Ma Aijin said: "The understanding and calculation of the number of packaging layers in the standard is very clear. The packaging layer that directly contacts the contents of food and cosmetics is the first layer. There are several layers of packaging from the first layer to the outermost layer, which is the level of packaging. Taking tea packaging as an example, the metal or plastic packaging that is in direct contact with tea is the first layer, so there are several layers of packaging, which is the number of layers of packaging. "

　　The third performance is that the packaging cost is too high. The new standard makes it clear that the production organization should take measures to control the cost of all packages except those that are in direct contact with the contents not to exceed 20% of the sales price of the products. Simply calculate the account: a mooncake with three layers of packaging is sold in 10 yuan, so the cost of the second and third layers of packaging can’t exceed 20% of the selling price in 10 yuan, that is, 2 yuan, except for the packaging that directly wraps the mooncake in the innermost layer.

　　When buying food and cosmetics, how can consumers quickly judge whether there is over-packaging?

　　According to Wei Hong, deputy director of the Department of Standards and Technology of the General Administration of Market Supervision, consumers can simply judge whether food, cosmetics and other commodities are over-packaged by "one look, two questions and three calculations". First, look at whether the outer packaging of goods is luxury packaging and whether the packaging materials belong to expensive materials; Second, the new standard strictly limits the number of packaging layers. If the packaging cannot be unpacked, it is necessary to ask how many layers there are in the packaging and whether the number of layers meets the requirements. The third is to measure or estimate the volume of the outer packaging, and compare it with the maximum allowable volume of the outer packaging to see if it exceeds the standard.

　　The new standard also clarifies that the volume of the contents of food or cosmetics is expressed by multiplying the net content by the necessary space coefficient, and the value of the necessary space coefficient depends on the product. Taking alcoholic products as an example, the necessary space coefficient of wine is 13, and the allowable packaging void ratio of a bottle of 500 ml liquor is less than 30%. It can be calculated that the maximum allowable volume of the outer packaging of this bottle of liquor is 9285.7 cubic centimeters. Assuming that the length, width and height of the outer packaging of this bottle of wine are 20 cm, 15 cm and 30 cm respectively, the actual outer packaging volume is 9000 cubic centimeters, which is less than the maximum allowable value and meets the standard requirements.

　　Implement the main responsibility of enterprises

　　Rectification as soon as possible during the transition period

　　"Research shows that packaging waste accounts for about 30% to 40% of municipal solid waste in China, most of which is caused by over-packaging." Chen Hongjun, deputy director of the Standards and Technology Department of the General Administration of Market Supervision, said.

　　According to the data of the National Annual Report on Prevention and Control of Environmental Pollution by Solid Waste in Large and Medium-sized Cities in 2020 issued by the Ministry of Ecology and Environment, in 2019, the output of domestic waste in 196 large and medium-sized cities was 235.602 million tons. The phenomenon of "garbage besieged city" and "garbage surrounded village" is becoming more and more serious. The release of "Restricting Over-packaging of Commodities Requires Food and Cosmetics" once again emphasizes the requirements for commodity packaging, that is, to reduce resource consumption and packaging waste from the source and reduce the burden on consumers.

　　Chen Hongjun said that according to the standardization law, products and services that do not meet the mandatory standards may not be produced, sold, imported or provided. After the transition period, food and cosmetics that do not meet the new standards are not allowed to be produced and sold in the market. Therefore, enterprises are called upon to rectify and meet the standards as soon as possible during the transition period.

　　Regarding how to better implement the new standards, Wei Hong said: First, implement the main responsibility of enterprises. Enterprises are the main body of the implementation of standards. Food and cosmetic enterprises should, in accordance with the requirements of the Standardization Law and the Law on the Prevention and Control of Environmental Pollution by Solid Wastes, earnestly raise their awareness, take the initiative, fulfill their corporate social responsibilities, implement, use and meet the standards as soon as possible, and supply higher quality, greener and low-carbon products to the market.

　　The second is to strengthen the implementation of standards. The market supervision department will publicize the new standards in all aspects through a variety of ways, such as reading a map, interpreting standards, making standards public, and online cloud classes; At the same time, in conjunction with the relevant departments to organize standard training activities, in order to do a good job in technical reserves for supervision according to the law.

　　The third is to guide consumers to carry out green consumption. By strengthening public opinion propaganda, we will create a green consumption environment, guide consumers to consciously practice the concept of green consumption, advocate economy and reduce waste, actively buy green, environmentally friendly and low-carbon products, and do not buy or use over-packaged goods.

　　It is reported that in the next step, the General Administration of Market Supervision will, in conjunction with relevant departments, implement the new development concept completely, accurately and comprehensively, and combine the new deployment requirements of carbon neutrality in peak carbon dioxide emissions, make the full text of standards public free of charge, systematically carry out standard publicity training, strengthen supervision and law enforcement, and urge food and cosmetics production enterprises to start the diagnosis of standard compliance and product packaging compliance design as soon as possible. At the same time, create a good public opinion environment for green consumption, improve consumers’ awareness of the standards for restricting over-packaging of commodities, advocate reasonable consumption, and guide consumers not to buy over-packaged commodities. (Reporter Wan Jing)

Holding the ＂Bull’s Nose＂ of Green Development and Promoting the Sustainable Development of Agriculture —— The Ministry of Agriculture held a press conference to interpret the ＂Five Actions of Green D

　　On May 9th, the Ministry of Agriculture held a press conference to launch and implement the "Five Actions of Agricultural Green Development". Ye Zhenqin, spokesperson of the Ministry of Agriculture, Liao Xiyuan, director of the Science and Technology Education Department of the Ministry of Agriculture, Zeng Yande, director of the Planting Management Department, Ma Youxiang, director of the Animal Husbandry Department, and Li Shumin, deputy director of the Fisheries and Fishery Administration Bureau, introduced the relevant situation and answered questions from reporters.

　　Ye Zhenqin introduced that in recent years, China’s agricultural development has continuously reached a new level, with bumper harvests year after year, abundant supply of cotton, oil, sugar, fruit and vegetable tea, meat, eggs and milk, aquatic products, etc., but it has also paid a great price. Agricultural resources have been overdrawn for a long time, overexploited, agricultural non-point source pollution has increased, and the agricultural ecological environment has lit up a "red light". Excessive use of chemical fertilizers, pesticides and other inputs, low utilization rate of crop straw, agricultural film recovery rate, livestock manure treatment and resource utilization rate, and continuous decline of marine fishery resources have become prominent problems facing the current agricultural ecological resources and environment. General Secretary of the Supreme Leader emphasized that Lucid waters and lush mountains are invaluable assets should adhere to the basic national policy of saving resources and protecting the environment, and promote the formation of a green development mode and lifestyle. The Ministry of Agriculture implemented the spirit of the important speech of the Supreme Leader General Secretary and the central government’s decision-making arrangements. In 2015, it launched a tough battle to prevent and control agricultural non-point source pollution, and put forward the goal and task of "one control, two reductions and three basics", which achieved good results. This year, the Ministry of Agriculture further focused on the key points, and launched the "Five Actions of Agricultural Green Development", such as the action of recycling livestock manure, the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea, the action of straw treatment in Northeast China, the action of agricultural film recycling and the action of protecting aquatic organisms with emphasis on the Yangtze River.

　　Ye Zhenqin said that these five major actions are aimed at the outstanding problems and shortcomings facing the current green development of agriculture. These issues are highly valued by the central leadership, concerned by the masses and concerned by the society. Whether it can be solved well is related to the sustainable development of agriculture and the vital interests of ordinary people, especially the broad masses of peasants. Solving these problems will hold the "bull’s nose" of agricultural green development and grasp the key task of agricultural sustainable development. The implementation of the five major actions is an important deployment and major measure to promote the structural reform of the agricultural supply side, which is conducive to changing the traditional production mode, reducing the excessive use of inputs such as fertilizers, optimizing the production environment, improving product quality, and ensuring the supply of high-quality green agricultural products from the source; It is conducive to promoting the comprehensive management and resource utilization of agricultural production waste, turning waste into treasure and turning decay into magic. In the final analysis, it is conducive to slowing down the trend of excessive utilization intensity of agricultural resources and increasing non-point source pollution, and promoting the formation of a green development mode of agriculture in China and embarking on a sustainable development path.

　　Ye Zhenqin briefly introduced the contents of the five major actions:

　　Action on resource utilization of livestock manure.At the 14th meeting of the Central Leading Group for Finance and Economics, General Secretary of the Supreme Leader emphasized that accelerating the treatment and recycling of livestock and poultry breeding wastes has a bearing on the production and living environment of more than 600 million rural residents, which is a long-term good thing for the benefit of the country and the people. The implementation of this action is to solve the problem of low level of treatment and utilization of livestock manure in China, and to launch a tough battle for pollution prevention and control of livestock and poultry breeding in an all-round way. This year, the central government plans to arrange special funds, adopt the method of substituting awards for subsidies, focus on large livestock counties and large-scale farms, promote the resource utilization of livestock manure in the whole county, coordinate existing projects, and focus on supporting the construction of livestock manure treatment and utilization facilities; Focus on large-scale farm households, build a national platform for direct reporting of livestock and poultry farm information, and realize accurate support, accurate management and accurate service; Establish a national scientific and technological innovation alliance for recycling livestock and poultry waste, summarize and refine effective models, and guide local and large-scale farms to scientifically control livestock manure. Through the implementation of this action, the comprehensive utilization rate of livestock manure in China will reach more than 75%, and the matching rate of manure treatment facilities and equipment in large-scale farms will reach more than 95%. By 2020, the problem of recycling manure in large-scale farms will be basically solved.

　　Action on replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea.At present, the amount of chemical fertilizer used in horticultural products such as fruits, vegetables and tea accounts for 40% of the amount of agricultural chemical fertilizer, which is the field with the greatest potential to promote chemical fertilizer reduction. The implementation of organic fertilizer substitution action is to solve the environmental problems caused by excessive use of chemical fertilizer, and strive to build the organization mode, service mechanism and policy framework of organic fertilizer substitution in 3-5 years. In the process of promotion, we should pay equal attention to reduction and efficiency, coordinate production and ecology, and highlight key varieties, namely apples, citrus, protected vegetables and brand tea; Highlighting the dominant producing areas means selecting 100 key counties in the dominant and core areas of fruit, vegetable and tea to carry out pilot demonstrations of replacing chemical fertilizers with organic fertilizers, exploring replicable and popularized technical models and operating mechanisms, and building a number of green product bases, characteristic product bases and well-known brand bases. Through the implementation of this action, we will strive to reduce the amount of chemical fertilizer in the dominant fruit, vegetable and tea producing areas by more than 20% and the amount of chemical fertilizer in the core producing areas and well-known brand production bases (parks) by more than 50% by 2020.

　　Action on straw treatment in Northeast China.Northeast China is a big granary in China. The total amount of straw, especially corn straw, is large, and the average household straw output is 3.2 times of the national average. In 2015, the comprehensive utilization rate of straw in Northeast China was only 66.6%, which was 13.5 percentage points lower than the national average. It can be said that the straw problem in Northeast China has been solved, and the comprehensive utilization level of straw in China has reached a big step. This year, it is planned to allocate 600 million yuan from the central government to carry out pilot projects to promote the comprehensive utilization of straw in 60 major corn-producing counties in Northeast China. Vigorously promote recycling technologies such as deep ploughing and mulching, and promote the development of circular agriculture with straw as the link; Accelerate the cultivation of socialized service organizations for straw collection, storage and transportation, establish a full coverage service network in major corn-producing counties, and improve the professional level of straw collection, storage and transportation; Innovate and mature a number of new technologies, new processes and new equipment in the fields of straw returning to the field, feed and fuel utilization, and improve the standardization level of comprehensive utilization of straw; At the same time, we will promote the introduction and implementation of preferential policies such as land use, electricity consumption and credit, and establish an industrialization development mechanism with government guidance, market players and multi-participation. Through the implementation of this action, we will strive to achieve more than 80% comprehensive utilization rate of straw in Northeast China by 2020, and increase the utilization capacity of straw by more than 27 million tons.

　　About the recycling action of agricultural film.The total amount of agricultural film used in China is more than 2.6 million tons every year, but the recovery rate is less than 2/3. This action is mainly to solve the problem of "white pollution" caused by the difficulty and high cost of plastic film recycling at present. This year, 100 demonstration counties will be built in Gansu, Xinjiang, Inner Mongolia and other regions, with cotton, corn and potatoes as the key crops, and the application of thickened plastic film, mechanized picking, specialized recycling and resource utilization as the main direction, which will be implemented in succession and promoted throughout the county. Strengthen source control and accelerate the revision of plastic film standards; At the same time, adjust the subsidy policy, change from "make-up use" to "make-up recycling", pilot the extension system of producer responsibility for plastic film recycling, and explore the mechanism of "whoever produces and recycles" so that the responsibility for plastic film recycling will be transferred from users to producers. Through the implementation of this action, we will strive to achieve more than 80% recycling rate of agricultural film by 2020 and effectively control the "white pollution" of farmland.

　　On the protection of aquatic life with emphasis on the Yangtze River.The General Secretary of the Supreme Leader stressed that the restoration of the ecological environment of the Yangtze River should be placed in an overwhelming position, and great protection should be done together, instead of large-scale development. This action is mainly to solve the problem of continuous decline and deterioration of fishery resources and environment and promote the sustainable development of fishery. In the protection of aquatic biological resources in the Yangtze River, we will vigorously promote the rescue action plan for Chinese sturgeon and Yangtze finless porpoise, and take the lead in achieving a comprehensive ban on fishing in the aquatic biological protection zone in the Yangtze River basin. In strengthening the management and protection of marine fishery resources, we will focus on promoting "double control of fishing boats", "total management" and "fishing in summer", continue to clean up and rectify the "homeless network" and the "three noes" ships involved in fishing, and guide and support fishermen to change jobs; At the same time, actively promote the construction of marine pastures, proliferation and conservation of fishery resources. Through the implementation of this action, we will strive to effectively curb the decline of aquatic biological resources, the deterioration of water ecological environment and the decline of aquatic biodiversity in the Yangtze River basin, restore the growth of aquatic biological resources, and realize the coordination between the total output of marine fishing and the total carrying capacity of fishery resources by 2020.

　　Ye Zhenqin pointed out that the implementation of the "Five Actions of Agricultural Green Development" is not only related to the green development of agriculture itself, but also to the protection and sustainable development of the entire ecological environment and resources, and it is also an important way to beautify the rural living environment and promote the construction of new countryside. In the next step, the Ministry of Agriculture will work with the provincial agricultural departments to implement the concept of green development, promote the structural reform of agricultural supply side, and embark on a road of agricultural modernization with high output efficiency, product safety, resource conservation and environmental friendliness.

　　CCTV reporter:In recent two years, for the purpose of protecting the local environment, some areas have designated "no-feeding areas" and closed down livestock and poultry farms. At the same time, the import of livestock products from abroad has continued to increase. How can the Ministry of Agriculture coordinate the coordinated development of animal husbandry production and environmental protection in such a situation?

　　Ma Youxiang:In recent years, livestock manure has been increasingly criticized. But we should not forget that animal husbandry has provided a strong guarantee for the supply of meat, eggs and milk for urban and rural residents, and made great contributions to increasing farmers’ income and ensuring employment. Livestock manure is a by-product of large-scale farming and a developing problem.

　　In the past, it was scattered farming, and a few pigs were raised in one household, and all the livestock manure was returned to the field. At present, the level of large-scale livestock and poultry farming in China has reached 56%. Compared with the traditional decentralized farming, the labor productivity, resource conversion rate, livestock and poultry productivity, quality and safety guarantee ability, anti-risk ability and comprehensive competitiveness have all been revolutionized. However, large-scale farms have not only produced scale benefits, but also produced considerable scale manure. Livestock manure is an important resource, and it is inseparable from organic fertilizer to improve soil fertility and develop organic agriculture, and it is also an important raw material for clean energy. For example, biogas power generation can use livestock manure as raw material, which is also in line with the requirements and development direction of green development.

　　The Ministry of Agriculture has always attached great importance to the coordinated development of animal husbandry production and environmental protection. During the Twelfth Five-Year Plan period, it was put forward that the development of animal husbandry should pay equal attention to ensuring supply, safety and production, and develop environmentally friendly animal husbandry. Specifically, we should make overall plans in three aspects. First, make overall plans in guiding ideology. Adhere to the importance of ensuring supply, ecology and safety. Solve the problem of manure pollution in the development of animal husbandry, realize the development of animal husbandry with higher quality by promoting the utilization of manure resources, and promote the upgrading of animal husbandry with green development. We can’t simply pursue the development of animal husbandry without paying attention to the pollution of farming, and we can’t ignore the historical development stage and basic conditions and shut down and ban the farms. Second, we should make overall plans for work deployment. Whether it is the "Thirteenth Five-Year Plan" or the annual work arrangement, whether it is the policy design or the investment arrangement, it is necessary to achieve a coordinated balance between ensuring supply and protecting the environment. It not only supports the transformation and upgrading of animal husbandry, but also considers the resource utilization of manure. There are both requirements for delineating "no-breeding areas" and measures for adjusting and optimizing breeding areas. It not only supports standardized and large-scale farming, but also carries out green development demonstration creation. We should not only consider "planting for raising" but also "raising for planting" to realize a new development relationship of combining planting and raising and farming-animal husbandry cycle. Third, we should coordinate the implementation of work responsibilities. It is necessary to implement the local government’s territorial management responsibility for the resource utilization of livestock and poultry manure, and to implement the responsibility system of the mayor of the vegetable basket, which is an integral part of two responsibility.

　　Regarding the adjustment of pig layout, the contradiction between aquaculture and water environment is more prominent in the southern water network area because the water environment is relatively sensitive and the carrying capacity is relatively limited. In 2015, the Ministry of Agriculture issued "Guiding Opinions on Promoting the Adjustment and Optimization of Pig Breeding Layout in Southern Water Network Areas" to guide the southern water network areas to scientifically determine the suitable breeding scale according to the land carrying capacity, and also formulated and issued the "National Pig Production Development Plan" to optimize the regional layout and actively guide the transfer of pig production to areas with large environmental capacity such as Northeast China. Now, the trend of pigs going northward is very obvious. A large number of pig breeding has been transferred to four provinces and regions in Northeast China. The development of Northeast China has a foundation, resources and space, and it is a key area to undertake the transfer of pig industry. In the next step, the Ministry of Agriculture will further increase its support based on the adjustment of the layout of pigs in the country, and strive to make Northeast China an important supply base of pork products in the country, and truly realize the combination of planting and breeding and the cycle of agriculture and animal husbandry.

　　Economic Daily reporter:China is a big country that uses chemical fertilizers, and the use of chemical fertilizers plays an important role in ensuring the output of agricultural products such as grain. Why do you propose to implement the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea?

　　Zeng Yande:We propose that organic fertilizer should replace chemical fertilizer, which is the need of the situation and the necessity of development. In the past, in order to ensure supply, the amount of chemical fertilizer was indeed too much. This will not only increase the cost, but also bring some impacts on the ecological environment. I want to point out that the current reduction of chemical fertilizer, including the development of organic fertilizer instead of chemical fertilizer, is not to abandon chemical fertilizer, but to reduce the unreasonable use in the past and reduce the momentum of excessive use. It is an important measure to replace chemical fertilizer with organic fertilizer to promote the green development of agriculture now.

　　I think there are three points in the significance of this action: First, reduce costs and increase efficiency. China is a big producer of fruits, vegetables and tea, but its comprehensive benefit is far lower than that of developed countries in Europe and America. An important reason is that the amount of chemical fertilizer is too high. The average amount of chemical fertilizer per mu of fruit trees in China is 37.4 kilograms, which is more than twice that of Japan, six times that of the United States and seven times that of the European Union. The average amount of chemical fertilizer per mu of vegetables is 47.6 kilograms, which is 12.8 kilograms higher than that of Japan, nearly 30 kilograms higher than that of the United States and more than 30 kilograms higher than that of the European Union. Now only by using organic fertilizers can the amount of chemical fertilizer be reduced and the production cost be reduced. The second is to improve quality and efficiency. Nowadays, many consumers say that the taste of fruits and vegetables is not as good as in the past, which is also related to the excessive use of chemical fertilizers. The experiment shows that the appearance and internal quality of the fruit in the orchard with organic fertilizer are obviously improved, which is what we often say is good taste and high commodity value. After applying organic fertilizer, the anthocyanin content in pericarp will be increased by 20%-30%, and vitamin C will be increased by 10%-30%. The third is to improve the environment. At present, there is a phenomenon in agricultural production. On the one hand, excessive use of chemical fertilizers brings soil acidification and eutrophication of water bodies, and on the other hand, livestock manure accumulation can not be effectively used to cause pollution. By replacing chemical fertilizer with organic fertilizer, we can combine agriculture and animal husbandry more closely, make use of livestock manure and improve the quality of agricultural products, which is a good thing for many purposes.

　　China national radio reporter:On the one hand, the "five major actions of agricultural green development" have a wide coverage and a great span. On the other hand, each action may have different priorities and progress. How to ensure that these actions can be promoted simultaneously and achieve practical results?

　　Ye Zhenqin:The "Five Actions of Agricultural Green Development" does have a wide coverage, many links and many subjects, which need to be promoted as a whole. Minister Han Changfu of the Ministry of Agriculture demanded that the Ministry of Agriculture should take the five major actions as the overall, strategic and long-term tasks of agricultural development, and must achieve practical results. From the perspective of the Ministry of Agriculture, there are many things to be done and many things that can be done. We focus on four aspects:

　　First, do a good job in organizational leadership. The Ministry of Agriculture has set up a leading group for five major actions, with Minister Han Changfu as the leader. Each leading group has a set of leadership promotion mechanism, and each action is under the overall responsibility of the vice minister as the "captain of the action". The lead departments are responsible for formulating plans, studying the promotion mechanism and strengthening the division of responsibilities. Some of these five action plans have been issued, and some are being formulated. The Ministry of Agriculture will formulate good policies, do a good job in top-level design, sum up good models, and push all localities to implement their work.

　　Second, do a good job of demonstration. The five major actions are a new task, and many of them need to carry out pilot projects first, explore models and sum up experience, and form a number of typical and governance models that can be replicated and promoted. For example, 100 demonstration counties (cities) have been selected for the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea, which are not only big counties for fruit, vegetable and tea production, but also big counties for livestock and poultry breeding. For example, agricultural film pollution control, this year, 100 demonstration counties were established in Gansu, Xinjiang and Inner Mongolia to comprehensively promote the use of thickened plastic films and basically establish a recycling system. The recovery rate of plastic films in the demonstration counties reached more than 80% in the current season, taking the lead in realizing the basic resource utilization of plastic films.

　　Third, establish a mechanism to promote implementation. The implementation of the five major actions depends on the efforts of the government, the market and the society to form a joint force. Generally speaking, there are three sentences: First, government support is indispensable. This year, the Ministry of Agriculture will integrate the existing funds, actively strive for incremental funds, promote the effectiveness of various tasks through subsidies and other means, and gradually establish a policy and project system based on green ecology. Second, the market mechanism is more important. In these five major actions, except the aquatic organism protection action, the other four actions must establish a market-oriented operation mechanism, and at the same time give full play to the role of financial funds, and encourage the participation of third-party entities such as production and operation entities and governance entities. For example, in promoting the action of replacing chemical fertilizer with organic fertilizer, the government has adopted the way of purchasing services, and at the same time encouraged social capital to enter, inciting all kinds of capital to participate in the production, popularization and application of organic fertilizer. Third, the assessment constraints should be strengthened. The five major actions cannot be carried out by the agricultural sector alone, let alone by the Ministry of Agriculture, but also by local governments. We will establish a mechanism to promote implementation, so that there are standards and assessments, and link policy projects, funding arrangements and assessments to fully mobilize the enthusiasm of local governments and large-scale business entities.

　　Fourth, innovative technology model. The implementation of the five major actions is highly technical. The Ministry of Agriculture should give full play to the systematic advantages of professional technology and team, actively organize and carry out collaborative research in Industry-University-Research, increase the research and development of supporting new technologies, new products and new equipment, integrate and assemble a number of replicable and scalable technology models, and expand the scope of promotion. For example, the livestock manure recycling action has summed up seven kinds of manure recycling treatment modes, and issued them to all localities for reference, guiding local governments to adapt to local conditions and policies.

　　"Five actions of agricultural green development" is an overall war and a systematic project. In the next step, we will strengthen overall planning and coordination, integrate resources, and form a working pattern of joint management and linkage from top to bottom. In particular, it is necessary to highlight key areas, national modern agricultural demonstration zones, grain production functional zones, important agricultural product production protection zones, characteristic agricultural product advantage zones, agricultural sustainable development experimental demonstration zones and modern agricultural industrial parks, and take the lead in promoting the five major actions as a whole, establishing the mechanism and model of agricultural green development, so that the five major actions can see results as soon as possible and benefit the society and the masses as soon as possible.

　　Xinhua News Agency reporter:Plastic film mulching is known as the "white revolution" in agriculture, but the problem of "white pollution" caused by plastic film residue in rural areas is becoming increasingly prominent. How to deal with the dilemma of "white revolution" and "white pollution"?

　　Liao Xiyuan:Agricultural film is the fourth largest agricultural means of production after seeds, pesticides and fertilizers. It has obvious functions of warming, preserving moisture and weeding, and has made great contributions to increasing agricultural production and farmers’ income. However, with the increasing amount and service life of plastic film, it has also caused "white pollution" in some areas, which has become a prominent problem facing the green development of agriculture. In recent years, local agricultural departments have actively promoted the recycling of plastic film. First, they have strengthened the capacity building of plastic film recycling and processing. Support the construction of a number of waste plastic film processing enterprises and recycling outlets. The second is to strengthen the recycling and management of plastic film and vigorously implement the "five ones" comprehensive management of plastic film. Third, strengthen the scientific and technological innovation of plastic film, and combine with Industry-University-Research to carry out experiments and demonstrations of degradable plastic film.

　　In the next step, we will focus on the action objectives and key tasks, and strive to promote the work in five aspects. First, promote the revision of plastic film standards. Increase the thickness and stretching length of plastic film, improve the recoverability of plastic film and strengthen the source control. Second, promote demonstration and lead, focus on 100 demonstration counties in the northwest, concentrate on investment, integrate technology, and create demonstration models. Third, promote mechanism innovation, adjust and implement relevant subsidy policies, change from "supplementary use" to "supplementary recycling", accelerate the study of the extension mechanism of producer responsibility for plastic film recycling, and explore the transfer of responsibility for plastic film recycling from users to producers. Fourth, promote scientific and technological innovation, organize scientific and technological forces, focus on tackling key problems of degradable plastic films, picking up residual films and researching and developing processing machinery, establish a monitoring and investigation system for agricultural films, strengthen statistical analysis and improve the assessment index system. Fifth, promote the implementation of the work, clarify the division of responsibilities, departments cooperate with each other, and the main body cooperates to form a joint force to ensure that the measures are fully implemented.

　　People’s Daily reporter:In the action of replacing chemical fertilizer with organic fertilizer for fruit and vegetable tea, it is mentioned that by 2020, the amount of chemical fertilizer in the dominant producing areas of fruit and vegetable tea in China will be reduced by more than 20%, and the amount of chemical fertilizer in the core producing areas and production bases of well-known brands will be reduced by more than 50%. Can this goal be achieved? What measures need to be taken if it is achieved on schedule?

　　Zeng Yande:The action of zero growth in fertilizer use has been implemented for three years and achieved initial results. Last year, the use of chemical fertilizers was almost zero, and the growth rate was slowing down. Some provinces had already experienced negative growth, and the atmosphere was forming. We propose that by 2020, the amount of chemical fertilizer will be reduced by more than 20% in the dominant areas where fruit, vegetable and tea organic fertilizer replaces chemical fertilizer, and by more than 50% in the core areas and well-known brand production bases. This goal is fully demonstrated and can be achieved through hard work.

　　We consider the following points, mainly the "five movements". First, policy support and promotion. Nowadays, the cost of rural labor is increasing, and it is time-consuming and laborious for farmers to apply organic fertilizer and farmyard manure, so it is necessary to support farmers to apply organic fertilizer through policy guidance. This year, the central government has arranged special funds to support the replacement of chemical fertilizers with organic fertilizers for fruits, vegetables and tea, and at the same time, combined with biogas projects, pilot projects for resource utilization of livestock manure and other projects, they have promoted in the same direction and formed a joint policy force. Beijing, Shanghai, Jiangsu, Zhejiang and other provinces and cities have arranged special funds to support farmers to use organic fertilizer, and accumulated a set of good practices, and the policy effect is very good. The second is the combination of agriculture and animal husbandry. Encourage the local use of livestock and poultry manure and other aquaculture waste, and build and apply organic fertilizer. The demonstration county of replacing chemical fertilizer with organic fertilizer for fruit, vegetable, tea is also a large breeding county, realizing recycling and turning waste into treasure. The third is driven by technological innovation. For example, the composting of livestock manure, the application of commercial organic fertilizer, and the harmless treatment of biogas residue and biogas slurry, a set of replicable and popularized technical models are preliminarily put forward. It is also necessary to innovate the service mechanism, incite social capital, and invest organic fertilizer instead of chemical fertilizer. Some places have already had good experience. The fourth is the demonstration of new business entities. New business entities have initiative and enthusiasm for the utilization of organic fertilizer, so they should play their exemplary role in standardization, scale and intensive utilization, and lead organic fertilizer to replace chemical fertilizer. The fifth is the promotion of brand base. By implementing organic fertilizer instead of chemical fertilizer, we will produce the best quality agricultural products with the healthiest soil, and build a number of green product bases, characteristic product bases and well-known brand bases.Increase the supply of green products. Some bases are doing very well, using organic fertilizer, creating organic food, and doing brand sales to meet consumers’ diversified and characteristic consumption needs. We believe that through the promotion of these measures, the goal of reducing fertilizer consumption can be achieved through three to five years’ efforts.

　　Farmer Daily reporter:May I ask how the Ministry of Agriculture will promote the new summer fishing moratorium system and achieve a total ban on fishing in the aquatic life reserve in the Yangtze River basin? In addition, what specific measures are there in the construction of marine pasture?

　　Li Shumin:This problem involves three aspects. First, regarding the system adjustment of summer fishing moratorium, in order to ensure the implementation of the new summer fishing moratorium, on May 1, the Ministry of Agriculture, together with the China Marine Police, carried out special enforcement actions on summer fishing moratorium in Xiangshan, Zhejiang, Dalian, Liaoning and Sanya, Hainan around key areas, key time periods and key targets. The key areas are fishing ports and fishing grounds, and the key periods are one end and one end during the summer fishing moratorium and the licensed fishing implementation period. The key targets are fishing auxiliary vessels, licensed fishing vessels, vessels with special operation methods, vessels with "criminal records" that have repeatedly violated the summer fishing moratorium in the past, and vessels with "three noes" involved in fishing. In order to ensure the effectiveness of law enforcement, we will focus on strengthening the linkage between law enforcement departments, land and sea, inside and outside the line, so as to achieve the stability of fishing order and social stability in fishing areas in summer.

　　With regard to taking the lead in realizing a total ban on fishing in the aquatic biological reserve in the Yangtze River basin, we adopt the method of retreating first and banning later. First, we will promote the fishermen in protected areas to retreat and land, and then issue a fishing ban on relevant waters, and steadily promote the comprehensive ban on fishing in protected areas. In the next step, we will, in accordance with the principle of "central guidance and local support", make overall plans to promote the implementation of policies for fishermen to settle down ashore, education, medical insurance, subsistence allowances, old-age care and poverty alleviation, strengthen practical skills training, and strive to broaden the channels for increasing income of fishermen who have retired ashore, and strive to ensure that fishermen are guaranteed to be retired and protected areas are prohibited from catching.

　　Based on the principle of marine ecosystem, marine pasture is a fishery model that constructs or repairs the places needed by marine organisms to breed, grow, seek prey or avoid natural enemies by artificial reefs, proliferation and release, etc. in specific sea areas, so as to proliferate and conserve fishery resources, improve the ecological environment of sea areas and realize sustainable utilization. Since 2002, the Ministry of Agriculture has actively supported the local development of marine pastures. Up to now, China has invested 5.58 billion yuan in the construction of marine pastures, which has produced obvious ecological, social and economic benefits. Through the combination of marine pasture with marine sightseeing and leisure fishing, the country has accepted more than 16 million tourists every year, which has become a new bright spot of marine economic growth. Since 2015, the Ministry of Agriculture has organized the establishment of national-level marine pasture demonstration zones, and it is planned to create a number of national-level marine pasture demonstration zones with strong regional representation and outstanding public welfare functions in about five years. Up to now, we have created two batches of 42 national marine pasture demonstration areas. This year, we will also organize a national on-site meeting on the construction of marine pastures, sum up advanced models, popularize advanced experience, and promote the development of marine pastures in China to a new level.

　　Xinhuanet reporter:As a big granary in China, the average straw yield in Northeast China is much higher than the national level, but its comprehensive utilization rate is lower than the national level. Excuse me, how to promote the comprehensive utilization of straw according to the characteristics of Northeast China?

　　Liao Xiyuan:On the one hand, the total amount of straw in Northeast China is large, returning to the field is slow and the cost of leaving the field is high. On the other hand, the organic matter content in black land needs to be improved urgently, and farmers have a strong demand for heating in winter. In carrying out straw treatment in Northeast China, we will focus on improving the agricultural level of straw, the specialization level of collection, storage and transportation, the standardization level of comprehensive utilization and the improvement of market utilization level, with fertilizer, feed and fuel utilization as the three main directions, and earnestly do seven enhancements. The first is to strengthen the implementation of responsibilities. Implement the responsibilities of local governments at all levels and production and operation entities, and form a working pattern of joint management and linkage from top to bottom. The second is to strengthen policy support. Further increase support for straw returning to fields, collection, storage and transportation, processing and utilization. The third is to strengthen resource integration. Increase the integration and utilization of project funds, concentrate on the use of funds with other agriculture-related projects, and integrate forces to achieve key breakthroughs. The fourth is to strengthen market leadership. Comprehensive utilization of taxation, finance and other policies to stimulate the vitality of market players, and accelerate the establishment of an industrial utilization mechanism for the stable operation of all aspects of straw storage, storage, transportation and marketing. The fifth is to strengthen regional focus. Focus on key areas, take counties as units, increase project support, and ensure that these places meet the standards first. The sixth is to strengthen performance appraisal. Adopt a third-party assessment mechanism to regularly supervise the implementation of the action plan and promote the implementation of the work. Seventh, strengthen publicity and training. Summarize the typical experience in time, strengthen the model promotion, carry out a series of training at different levels and subject, and make full use of the Internet and other media to publicize the successful experience and good practices of straw treatment in Northeast China.

　　Agricultural materials reporter:The straw treatment action in Northeast China proposes to carry out pilot projects in 60 major corn producing counties in Northeast China to promote the introduction of subsidy policies. Is the list of 60 major corn producing counties confirmed? What adjustments will be made to the subsidy policy compared with last year?

　　Liao Xiyuan:We propose to carry out demonstration work in 60 counties, but further communication is needed in the northeast, and selection should be made according to procedures. Promote the implementation of the subsidy policy for comprehensive utilization of straw, mainly including straw returning to the field, collection, storage and transportation, processing and utilization. For example, returning farmland needs to subsidize agricultural machinery and farming, and plowing needs to subsidize bundling machinery and specialized organizations. In terms of straw storage, it is necessary to promote the local authorities to introduce a system for the management of protected agricultural land for the temporary storage yard of straw storage, and give certain subsidies to the storage yard with a storage capacity of more than 10,000 tons. In terms of processing and utilization, it is necessary to promote the local power consumption for straw processing to be included in the scope of agricultural power; In the aspect of fuel utilization, it is necessary to support the development of biomass heating and gas supply enterprises, and give subsidies to straw briquette cooking heating stoves.

Guizhou Hospital made moon cakes into ＂online celebrity＂ Response： Earning 200 million is out of nothing.

　　Recently, Guiyang citizens rushed to queue up to buy ham moon cakes from Guizhou Provincial People’s Hospital. Some netizens said that "it takes four hours to queue up to buy provincial medical moon cakes". The staff of Guizhou Provincial People’s Hospital responded to the Beijing Youth Daily reporter, and there were exaggerated elements in the online segment. Mooncakes sold in hospitals are sold all year round.

　　Hospital cloud leg moon cake becomes "online celebrity"

　　On September 29th, a netizen posted, "The mooncakes made by Guizhou Provincial People’s Hospital are very delicious. I came to the hospital at two o’clock in the morning to queue up to buy mooncakes, but I found that there were hundreds of people waiting in line, and the scene was comparable to that of Spring Festival travel rush." As can be seen from the picture, the queue to buy moon cakes is tens of meters long, from the canteen sales point on the side of the hospital to the pediatric emergency door. Some netizens said that this team "can circle the earth several times." On the afternoon of September 29, the staff canteen issued a notice saying that due to the limited processing capacity of moon cakes, each person was limited to 10 kg. Please forgive me.

　　Mr. Hu, a surgeon at the People’s Hospital of Guizhou Province, told the reporter of Beiqing Daily that moon cakes only have a taste of cloud legs, and there is honey in the stuffing. The taste is soft, sweet and salty. "The moon cakes are delicious when they are baked. We can smell the moon cakes in the canteen on the first floor on the 20th floor." Mr. Hu said that every Mid-Autumn Festival, the hospital will issue a mooncake supply ticket to employees, and each person can get 5 kg of mooncakes with the ticket, but employees have to queue up to get mooncakes.

　　Waiting in line is hot, giving birth to "purchasing"

　　The reporter of Beiqing Daily noticed that in the pictures provided by netizens, it can be seen that there are a large number of SF Express boxes at the entrance of the hospital cafeteria. In this regard, the surgeon Mr. Hu said that the hospital has never entrusted any organization to deliver moon cakes, but because moon cakes are widely welcomed by the public, SF Express opened a courier point next to the hospital to help the public deliver them.

　　Mr. Li, a citizen, told the reporter of Beiqing Daily that the moon cakes in hospitals are in short supply, and there are people who come to help relatives and friends purchase them, as well as street merchants who sell "moon cakes for provincial doctors". "Don’t worry about queuing up to buy it yourself. I also bought 10 Jin for my relatives this year. They are not in Guizhou, so I sent it to them by express delivery to let them feel the atmosphere of the holiday at home." Mr. Li told the reporter of Beiqing Daily.

　　In this regard, the staff of the hospital staff canteen said that moon cakes and cakes were prepared for hospital staff and their relatives. Except for the staff canteen and Shengyi restaurant opposite the hospital, the "provincial medical moon cakes" sold by other businesses were not from the hospital.

　　Hospital: There are exaggerated elements in the online segment.

　　The surgeon Mr. Hu told the reporter of Beiqing Daily, "The moon cakes in the hospital are really hot. When I got off work at 11 o’clock last night, I also saw many people waiting in line. But the hospital doesn’t make moon cakes to attract attention. Our family has been practicing medicine for two generations. I was born here and grew up here, and now I have worked here for two years. In my impression, the hospital has been making moon cakes for more than ten years, which is also a feature of the hospital. "

　　The reporter of Beiqing Daily contacted the Propaganda Department of Guizhou Provincial People’s Hospital. The staff said that the hospital sold daily cakes made by the catering department of the staff canteen. It is widely praised for its fresh ingredients and freshly made cakes, but it is sold all year round, not just in the Mid-Autumn Festival. Queueing is spontaneous by citizens. Weibo’s joke "Queueing around the earth several times" is exaggerated, and "The turnover of moon cakes in hospitals exceeds 200 million" is also out of thin air. Text/trainee reporter Zhang Xi

Give full play to the creative power of hundreds of millions of people

　　Author: Sun Min (Deputy Director and Researcher of the Office of Socialism with Chinese characteristics Thought Research Center, Supreme Leader of Jiangsu Province)

　　When attending the deliberation of the Jiangsu delegation to the Second Session of the 14th National People’s Congress, General Secretary of the Supreme Leader emphasized that "the whole party and society should be stimulated to create vitality and the entrepreneurial spirit of cadres and officials in party member should be boosted". Creativity is an important power source for the development of individuals, nations and countries. It is the glorious tradition of our party to stimulate the enthusiasm, initiative and creativity of the whole party and the people of all nationalities to participate in socialist modernization to the maximum extent, and it is also the foundation of our party’s long-term governance.

　　Adhere to the people’s dominant position and respect the people’s initiative.

　　People are the creators of history and the fundamental force to promote the development of history. Marx and Engels pointed out that "activities and thoughts in history are ‘ The masses ’ Thoughts and activities of … … Historical activities are the cause of the masses, and with the deepening of historical activities, it will certainly be the expansion of the masses. " The creators of material wealth and spiritual wealth and the decisive force to promote social change and progress are by no means a few heroes, but the tens of thousands of people in Qian Qian. The reason why Marxism has cross-country and cross-era influence is because it is rooted in the people and points out the right path of relying on the people to promote historical progress.

　　For more than a hundred years, the Communist Party of China (CPC) has always adhered to and developed the Marxist people’s view, and always maintained the distinctive qualities of Marxist political parties. Comrade Mao Zedong put forward: "Serve the people wholeheartedly and never leave the masses for a moment;" Everything starts from the interests of the people, not from the interests of individuals or small groups; Consistency of being responsible to the people and to the leading organs of the party; These are our starting points. " Comrade Deng Xiaoping pointed out: "None of the major tasks put forward by our party has been accomplished without the hard work of the broad masses of people." "I believe that anything that conforms to the fundamental interests of the overwhelming majority of people and is supported by the broad masses of people, no matter how many difficulties there are on the road ahead, will certainly succeed."

　　Entering a new era, General Secretary of the Supreme Leader pointed out: "One of the guiding ideology of communist party’s work is to respect the initiative of the masses, and the masses are real heroes." "The mass line essentially embodies the basic principle of Marxism that the people are the creators of history. Only by adhering to this basic principle can we grasp the basic law of historical progress. Only by acting according to the laws of history can we be invincible. History has repeatedly proved that the people are the main force of historical development and social progress. " These important expositions are the expression of the Marxist view of the masses in the new era, which is of great significance for inspiring the whole party and the people of all nationalities to stand at a new starting point and create a new future.

　　Practice the mass line, persist in development, and rely on the unity of the people for the sake of people and development.

　　The practice of the masses is the most abundant and vivid practice, and there is great wisdom and strength among the masses. For more than 100 years, in the great journey of promoting China’s revolution, construction and reform, adhering to the people’s dominant position and fully mobilizing the people’s enthusiasm have always been the strong foundation for our party to remain invincible and the foundation for our party to govern and rejuvenate the country. During the revolutionary war years, Comrade Mao Zedong creatively applied the Party’s mass line to the field of military war, and made a major conclusion in On Protracted War that "the deepest root of the great power of war lies among the people". It was by widely mobilizing the masses that we finally won the victory of the people’s war. Since the reform and opening up, from the household contract responsibility system initiated by farmers in Xiaogang village, Fengyang county, Anhui province, to the sudden emergence of township enterprises in Jiangsu and Zhejiang provinces with the spirit of "four thousand" … … The pioneering spirit of the people has promoted system innovation and practical exploration again and again, and has become the "motive force" of reform.

　　General Secretary of the Supreme Leader profoundly pointed out: "Only by adhering to the people-centered development thought, insisting that development is for the people, development depends on the people, and development results are shared by the people, can we have a correct concept of development and modernization." Marxist concept of development regards people as both the driving force and the goal of development, and the ultimate goal of modernization is to realize the free and all-round development of people. In the new era, our party has been able to ride the wind and waves, withstand the risks and challenges from politics, economy, ideology and nature, and win a series of historic victories, such as the battle against poverty, the battle against the blue sky and the battle against reform, because it has always stood with the people, wanted to be together and worked together, inspiring the wisdom contained in the people and rallying their strength. All great achievements are made by the Party and the people together, which embodies the people’s intelligence, soaks the people’s hard work and sweat, contains the people’s great sacrifice, and shows the people’s spirit of striving for self-improvement and creating a better life.

　　Stimulate the entrepreneurial vitality of officers and continuously inject strong impetus into high-quality development.

　　The people will always be our greatest reliance to overcome all difficulties and challenges. General Secretary of the Supreme Leader emphasized that "Chinese modernization is the cause of all the people in China, and we must rely on the people closely, gather the infinite wisdom and strength contained in them, and fully stimulate the historical initiative of all the people". Facing the stormy international environment and arduous domestic reform, development and stability tasks, all kinds of risk challenges and difficult problems are more severe and complicated than before. Only by stimulating the enthusiasm of the whole society for innovation and creativity to the maximum extent and constantly cultivating new kinetic energy for development can we open a new world of career development, achieve a new atmosphere of starting, and inject inexhaustible motivation and vitality into promoting high-quality development.

　　Do a good job in investigation and study, and consciously learn from the people. Investigation and research is the heirloom of our party and the basic skill of doing all the work well. Unifying the top-level design with the consideration of the people through investigation and research is a valuable experience accumulated by our party in the long-term practice of revolution, construction and reform, and has also become an important principle that must be adhered to in governing the country in the new era. Comrade Mao Zedong pointed out in "Rural Survey" that "I must be respectful, hardworking and adopt a gay attitude when I am a student for them, otherwise they will ignore me, keep silent and talk endlessly". The General Secretary of the Supreme Leader stressed, "We should worship the people as teachers, learn from the people, put down our airs, throw ourselves down, be grounded, understand the situation, conduct in-depth investigation and study, dissect sparrows, find typical examples, truly find out the problems faced by the masses, reflect their opinions and sum up the experience created by the masses." In the investigation and study of the whole party, we must adhere to the party’s mass line, consciously learn from the masses, learn from practice, gain a correct understanding from the people’s creative practice, and turn the party’s correct ideas into the conscious actions of the masses.

　　Deepen the reform of key areas and stimulate innovation and creation with the system. Since the 18th National Congress of the Communist Party of China, with the comprehensive deepening of reform, the atmosphere of innovation and creation in the whole society has become more and more intense. Adhering to the core position of innovation in the overall situation of China’s modernization needs to stimulate the initiative spirit of "being the first in the world" and protect the indomitable practical courage. We should further deepen the reform of science and technology system, education system, talent system, etc., open up the blocking points that hinder the development of new quality productive forces, play the leading role of innovation in a wider scope, at a higher level and at a deeper level, base ourselves on reality and combine the resource endowments and development characteristics of different regions, and strive to find effective ways to solve new contradictions and problems. Comply with the new trend of the times, the new requirements of practical development and the new expectations of the people, make precise, concerted and sustained efforts, resolutely break down all institutional and institutional obstacles that restrict the smooth progress of Chinese modernization, and continue to inject strong momentum into promoting high-quality development and promoting Chinese modernization.

Forever Bowen： How should he be reborn in the spy war after the return？

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 　 1905 movie network exclusive feature After nine years, the real Bourne finally came back. In the past nine years, two films () and three films (), both of which are classic spy films, have been released, and both of them have achieved breakthrough commercial success, but they have not been favored by the goddess of fate in the released market.

　 　 Whether it is the series, Mission Impossible series or the longer 007 series, every new work of the classic spy IP tries to save the audience with something new. For example, Rebecca Ferguson in Mission Impossible 5 is a female version of Ethan Hunt, and the British agent in Ghost Party is no longer fickle. Bourne Bourne 5 also tried to open a brand-new series through changes, and a familiar and slightly unfamiliar Bourne was born.

The first three series of Bourne ultimatum are adapted from the novel of the same name.

New story

　 　　The first three series of Bourne ultimatum are adapted from the novel of the same name, and the stories are all between jason bourne and the CIA. The process of the amnesia agent uncovering the mystery of his own life constitutes a narrative closed loop. Although the first three films of Bourne ultimatum were well-received, the subsequent works lost the support of the original, which cast a shadow on the re-enlightenment.

　 　 As early as 2012, the restart version was released. The producer of Bourne ultimatum 4 used Tony Gilroy, the screenwriter of the original trilogy, as the director and screenwriter, while almost all other creative staff were replaced. jason bourne, who has always been cold and unsmiling, was replaced by a super chatterbox (Jeremy Renner), which caused the new film to lose the style of the original trilogy and disappointed the fans.

　

Directors paul greengrass and Matt Damon of Bourne ultimatum 2&3 return to Bourne ultimatum 5.

　 　 Bourne ultimatum 5 can be said to be another restart of Bourne ultimatum. The return of paul greengrass, director of Bourne ultimatum 2&3, and Matt Damon, jason bourne, is undoubtedly an important guarantee for the return of Bourne ultimatum series. The protagonist of Bourne ultimatum 4 is an agent whose fate is similar to that of jason bourne. From the perspective of drama, it is more like excavating the residual value of the original series, while Bourne ultimatum 5 looks more contemporary, because there are many mappings about Snowden incident and the FBI forcing Apple to leave the back door.

　 　 Without the original support, the Bourne ultimatum series will rely more on real political events. The turmoil in the Middle East and Europe may turn these places into battlefields of Bourne, and jason bourne may travel around the world like 007 and Ethan Hunt.

Alicia vikander plays the ace analyst of the CIA.

New role

　 　 The strong joining of "Mechanical Ji" alicia vikander is undoubtedly a highlight of Bourne ultimatum 5. Wicander plays the ace analyst of the CIA and is the first female opponent that jason bourne faces. In the Bourne ultimatum series, the previous female images were mostly weak wives and good mothers, adorned with male hormone movies like vases. The appearance of Wicander changed the weak position of female roles in one fell swoop, and the confrontation between the two sexes was more tense.

　 　 Highlighting female roles seems to have become a popular change in spy movies. Mission Impossible series usually equip Tom cruise with an IMF team and a wife, and there is always a female agent in the IMF team. In last year’s movie, Ethan Hunt had no wife, and there was no female role in the IMF team. Instead, Rebecca Ferguson played the mysterious female agent. The latter is not only heavy in the scene, but also equally divided with Tom cruise in the action scene, and the relationship with the man, the enemy and the friend has also become a major attraction of the film.

Rebecca Ferguson in Mission Impossible 5 was well received.

　 　 The 007 series, which has always neglected female roles, has also begun to make a fuss about female roles. In "007: Breaking the Sky", the first important task of bond girl is handed over to Judi Dench, and the whole story is centered on her. The mirror image relationship between James Bond and the villain strengthens the drama conflict. Léa Seydoux in "Ghost Party" is undoubtedly the most special of all the female characters in the 007 series. She is neither a femme fatale (such as Eva Green and Sophie Marceau) who defrauded 007′ s feelings, nor a vase that Bond forgot after a one-night stand (too many). She not only reaps the love of British agents, but also has no tragic opponent at the end, which is not romantic like a spy movie.