月度归档：2025年01月

Enjoy the world S9 is a battle that Huawei can’t fail.

Author |Zhang

Edit |Wang bin

Cover |HarmonyOS zhixing

HarmonyOS Zhixing enjoys the world S9 and Huawei’s full-scene new product launch conference for almost an hour. Yu Chengdong finally took the stage slowly with the shouts of the audience, bringing the third brand new car of Huawei HarmonyOS Zhixing to enjoy the world S9. After losing in the intellectual world, enjoying the world has become the key to whether Huawei can gain a foothold in the high-end pure electricity market.

This year, Yu Chengdong stopped mentioning "far ahead". It is said that it was because of a ban inside Huawei. He denied it, but he never used these words again. In the audience under the stage, someone gave a sign saying "those four words".

Huawei conference screenshot

Yu Chengdong can really afford to be "far ahead". The first half of 2024 is the half year in which Huawei HarmonyOS Zhixing has made great strides. The M9 released at the end of last year was a great success. Since its mass delivery in April, it has been ranked first in monthly sales of cars with a price of more than 500,000 yuan, regardless of body and energy form. It can be regarded as a curve that helped LI complete the KPI of MEGA. At present, the M9 has delivered a total of 70,000 vehicles. At the beginning of this month, the 400,000-th mass production car was officially rolled off the assembly line.

In March, Cyrus’ share price once hit an all-time high of 106.66 yuan, and its market value surpassed that of LI to become the first new force to build cars. He Liyang, president of Celeste, said at the Huawei conference in April, thanks to the great Huawei.

This is not the first car company to praise Huawei so enthusiastically. Also at the Huawei conference in April this year, Yin Tongyue, chairman of Chery, also said that Huawei is a great enterprise and a model for them, and it is indispensable for China to build a good car.

However, the same statement did not bring the same sales volume to the intellectual S7 as the intellectual S7. If the sluggish sales of Zhijie S7 before April can be explained by the shortage of spare parts, after the production capacity resumed in April, the monthly sales of Zhijie S7 still stayed at more than 2,000 units, which can only be described as the cold market. Yu Chengdong had to admit before that the intellectual S7 didn’t sell well, and there was still a big gap in their marketing ability, and the intellectual brand had not been built.

At yesterday’s press conference, the Zhijie S7, which appeared on PPT with three SUVs in the world, was even more shabby. Several models in the world are marked with the sales volume of the covered screen or a large number, and only Zhijie S7 has the first net recommended value (NPS) of the brand.

Positioning the enjoyment S9, which is higher than the intellectual world and more expensive, is another attack of Huawei in the field of pure electric cars, and it is also a key battle that Huawei cannot fail. Some market voices think that the car market is not as good as SUV, and the pure electric car market is even worse, and they have doubts about whether Enjoy S9 can win the luxury pure electric car market. Huawei HarmonyOS Zhixing has not yet proved itself in the field of pure electricity.

Enjoy the world S9/ Tuyuan Weibo, Yu Chengdong

A comparable example is Weilai ET7. The starting price of this pure electric car is nearly 30,000 yuan more expensive than that of the enjoyment S9, and the sales volume in the past two months is about 1,000 units. Since its launch, ET7 has never really established the luxury car market dominated by BBA.

Enjoy the positioning of S9 as a C-class medium and large car, and Yu Chengdong hopes it can leapfrog the D-class luxury car market of Mercedes-Benz S-class, BMW 7 Series and Audi A8. At the press conference, he used the successfully-asked M9 as the platform S9, and the two 9-series models were "Double Nine Flagships, Meet at the Peak".

Restricted by the market performance of pure electric cars in the past, it may be difficult for Enjoying S9 to replicate the sales miracle of Asking M9. The starting price of Enjoy World S9 is 399,800 yuan, which is much lower than the pre-sale price of 450,000-550,000 previously disclosed. At the press conference, Huawei also hired two stars, Huang Xiaoming and Gao Ye, as "brand friends" for Enjoyment, and they talked about the advantages of Enjoyment S9 at the press conference.

It’s hard to say how much these two stars have driven the entrepreneurs aged 40-50 targeted by Enjoy World S9, and their publicity role may not be as good as that of Weibo CEO Wang Gaofei and 360 Chairman Zhou Hongyi who co-produced short videos with Yu Chengdong. In the past, Huawei has never hired a spokesperson for HarmonyOS Zhixing’s brands.

Tuyuan Yu Chengdong Weibo

However, the success of the industry is ahead, and car companies can no longer consider too much. BAIC Group, which cooperates with Huawei to enjoy the world, had poor sales of the polar fox brand in Hi mode before, with sales of only 30,000 vehicles last year. This year, with a lower price/performance ratio, Polar Fox finally achieved a delivery volume of over 8,000 vehicles for two consecutive months.

BAIC reached a smart car selection cooperation with Huawei last year. At the press conference, Zhang Jianyong, Chairman of BAIC Group, came to power after Yu Chengdong, and as usual, he emphasized a wave of determination to cooperate with Huawei, saying that they regarded the cooperation with Huawei as the company’s core strategy and the first priority strategy, and BAIC All In enjoyed S9.

In addition to enjoying the world, the first model of Zunjie, which Huawei cooperates with Jianghuai, is expected to be released in the first quarter of next year, and its positioning may be higher than that of Enjie.

Zhijie will also release a coupe R7 based on S7 this year, and plans to have an extended range version. Previously, there had been widespread discord between Chery and Huawei, and Yin Tongyue’s statement temporarily eliminated these disputes. But you can still see some differences from open channels.

An early user of Zhijie S7 posted a post on the social platform, and BAIC actively forwarded it on the social platform to follow up Huawei’s publicity before the release of the enjoyment, and Weibo was the top one. On the other hand, Chery, the user said, "As the owner of the intellectual world, I opened the official numbers of Chery Group and Chery New Energy. Yes, there is no such car. Weibo, who is not even willing to forward Zhijie cars. "

Zhang Jianyong’s speech on the stage may represent the attitude of car companies. He said, "BAIC and Huawei are worthy of the name, although Mr. Yu has a lot of friends." There was a lot of laughter under the stage.

Today (August 7th), the share price of Beiqi Blue Valley closed at 9.08 yuan, down slightly by 1.52%.

Difficult car companies in outlying islands pay the bill？ Deep Blue Auto and Aouita are accused of marketing hunger and indulging in ＂giant babies＂

　　Source: Yuguan Auto Market

　　It is not wrong for manufacturers to focus on hot event marketing itself, but what if there are problems with hot events themselves?

　　On the evening of February 18th, I saw that my friends were painting the posters of "Emergency Notice" and "Worry-free Heartwarming Assistance for Outlying Islands" issued by Deep Blue Auto and Aouita respectively. At first glance, it was a sign of care and assistance to the owners.

　　Indeed, due to the lack of port capacity, some car owners, especially those with new energy vehicles, can’t buy tickets and cross the sea, so that they can only stay in Hainan and can’t leave the island, or they can only stay in Hainan and leave the island themselves.

　　If we just look at the surface, car companies care about the car owners stranded in Hainan Island who can’t buy tickets to lend them a helping hand. It seems that there is nothing wrong with it, but think about it carefully. Is the marketing expenses of car companies used the wrong target?

　　This is not aid, this is conniving at the giant baby. In my opinion, this kind of marketing is a bit hungry for hot events.

　　On the return peak after the Spring Festival, the traffic is normal, and the waiting is normal. For example, the peak of landing on the island before the Spring Festival also makes me wait, because I also drove to the island, and not only was there a traffic jam on the road, but I also queued to board the ship at Xuwen Port in Zhanjiang, waiting for 15 hours, and I slept all night. The next day, I moved a few hundred meters every hour before I reached the end of the long line of boarding for several kilometers, from Shanghai to. I waited for another 15 hours, the whole journey was 2200 kilometers, nearly 60 hours, but all this was in my expectation, and I had to bear the consequences for my choice. Who asked me to drive to Hainan in the rush hour?

　　The same is true for outlying islands, and waiting in line is also expected. After all, so many people are on Hainan Island, not to mention outlying islands. During the Spring Festival holiday, they drove to Sanya or Wanning Riyuewan and other places. Even the height of Hainan Island was blocked for a while. When there were many people, the traffic speed dropped. This is not only the same in Hainan, but also in the whole country.

　　But why do car companies, represented by Aouita and Deep Blue, lend a helping hand to car owners stranded in Hainan Island? According to my understanding, is the difficulty of getting out of Hainan Island the same as the traffic jams all over the country? The only difference is that Hainan Island is difficult to get out of the island, which has been highly hyped and even made headlines. Various media have followed up the reports without asking why.

　　The question is: Is it really that difficult to get out of Hainan Island? I can tell you responsibly that it is true that traffic jams and queues are long, but if you can’t leave the island, you can only bury yourself.

　　I use my experience to tell you that during the Spring Festival holiday in Hainan Island, you can make an appointment to buy tickets online, whether you are on the island or off the island, and you can make an appointment seven days in advance.

　　As long as you pay attention to "Qiongzhou Strait Ferry Butler", a WeChat official account, I will send you all kinds of information about the ferry port every three days, including the information of fog stoppage. You can also book tickets directly. Just now, I opened the website and showed that the platform was selling more island tickets.

　　Hainan Island is an island. There are mainly two ways to board and leave the island: by boat and by plane. Past years’ experience shows that it is necessary to make an appointment in advance and queue for a long time to drive to and from the island. In fact, the port has also done a lot of countermeasures, such as landing on the island. Considering that the long-distance driving time cannot be determined, even if you are late, the ticket is still valid; On the highway in Hainan Island, there are also reminders from outlying islands everywhere. It takes less than three hours to leave the ship and you can’t enter the waiting area. In fact, it is also to prevent excessive congestion.

　　New energy vehicles, whether they are on the island or off the island, are treated differently. First of all, the number of new energy vehicles that can be boarded is small. Secondly, it is understandable that new energy vehicles can only be boarded when all the fuel vehicles are on board, and they are separated from the fuel vehicles. After all, it is understandable that new energy vehicles are not at ease from the perspective of spontaneous combustion rate or the consequences after spontaneous combustion.

　　What I can’t understand is: since I chose to drive to the island, why didn’t I do a good job in the outlying island strategy in advance?

　　I think each of us, especially adults, should be responsible for our own actions. When you do something, prepare for the worst, not just for driving to Hainan. If you drive to Hainan, my suggestion is that if you are an office worker and only have seven days’ holiday, you must plan ahead. It is really impossible to play less for a few days and travel at the wrong peak.

　　For example, some friends in my circle of friends landed on the island on February 13th (the fourth day of the lunar new year) and left the island on February 16th (the seventh day of the lunar new year), bought tickets in advance, and landed and left the island smoothly, with almost no traffic jams.

　　As for myself, I landed on the island on February 4, although I waited in line at Xuwen Port for a long time, but my heart was very calm. First, I bought the boat ticket in advance, as long as I was in line, I was not afraid of not boarding the boat. Secondly, before I landed on the island, I thought that I wouldn’t drive back in the short term (the peak of the return trip during the Spring Festival holiday), so I put the car in a good place and bought a plane ticket for my return trip.

　　Besides, the 10,000-yuan air ticket on Hainan Island, at least not encountered by my family, is a normal price, with more than 1,000 return flights, and some even return early on the first day of the New Year, only two or three hundred.

　　As for tourism, there is already a low peak season. How much budget do you have, where do you go and when do you choose to travel? The low peak season means different prices. In fact, even at the peak of the return trip, there is no way out. For example, the boat from Haikou to Xuwen Port costs only 40 yuan each, and it is easy to buy, so if you want the price to be cheap, you are not afraid to toss, take a boat to Zhanjiang, and then return by train or air ticket from Zhanjiang; In addition, for example, in i query, Sanya only has business class, which costs more than 6,000 flights to Shanghai, but Qionghai has economy class, so more than 1,000 can return and travel. It is originally planned according to the budget.

　　I didn’t buy a return ticket for a new energy vehicle when I came back from Hainan. The main reason is that I didn’t plan ahead. To put it bluntly, I was a "giant baby" during my trip and didn’t arrange my trip in advance. It’s your fault that it’s difficult to leave the island or it’s expensive to leave the island. Why do manufacturers have to bear it? How can other car owners feel?

　　On the other hand, when car companies represented by Deep Blue and Aouita lend a helping hand to such "giant babies", have they considered: First, what is your image as a car owner? Is it a giant baby who comes out to play but doesn’t plan his trip in advance? Second, it is obviously the owner’s own problem. Why should the manufacturer’s marketing expenses be used to bear the cost of returning the vehicle? Third. It is difficult to return home all over the country, so why do you only give resources to the owners of Hainan Island tourism? What will car owners in other places think?

　　The reason is understandable. After all, it is difficult to have traffic off Hainan Island, and manufacturers don’t want to copy the traffic through this heat.

　　Indeed, in this huge market where marketing is difficult to jump out, some car manufacturers will take the initiative to grab any hot spot. But I always think that it is right to catch hot spots, but if you catch hot spots that you don’t understand clearly and only contribute "sympathy" with false appearances or appearances, then such traffic will not only fail to play a marketing role, but even have the opposite effect.

　　Take a very simple example, it is also in Hainan Island, except that Xuwen Port, Zhanjiang’s landing on Hainan Island, and the Shandong grandmother incident were regarded as marketing hotspots by Chery. However, when the truth was finally exposed, I believe that this incident will become a marketing failure in Chery’s marketing events.

　　This article is dedicated to all brand marketers of automobile enterprises in 2024. It is not easy to grasp hot spots and rub traffic, and it is not easy to build a brand. It is important to be well-known, but traffic without reputation will only have side effects!

　　Here, I also want to praise the practice of Lectra. In the poster of "Always Guard the Return without Worry", Lectra wrote that you can contact us whenever and wherever you encounter any problems.

　　At the same time, give a warm reminder of self-driving, make preparations before travel, and let the return trip have no worries.

　　It just confirms that sentence: it is better to teach people to fish than to teach people to fish.

Create an extraordinary Jetta! Which version should I choose？

There are many choices of cars now, as we said today. Come and see it quickly.

Let’s look at the appearance of Jetta VS7 first. The front of Jetta VS7 gives people a very hard-core feeling and looks softer. Coupled with the headlights, you can see many interesting details from the inside. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the body size of the car is 4624 mm * 1841 mm * 1624 mm. The car adopts domineering lines, and the side gives a very delicate feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the rear of the car echoes the front of the car, and the taillights are very round and lovely. Coupled with the unique exhaust pipe, the shape is more round.

After getting into the car, the interior design of Jetta VS7 takes a simple route, and the overall recognition is very high. The car’s steering wheel shape is eye-catching, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, and it feels good. Take a look at the central control. The car is decorated with a simple touch-control LCD central control screen, which makes the interior design quite layered, and the overall design of the central control is remarkable. Next, let Xiaobian introduce the dashboard and seats. The dashboard of this car presents a personalized design style and the design is more comfortable. The car uses leather seats, which are wide and thick, and the overall ride feels soft and comfortable.

Jetta VS7 is matched with an automatic manual transmission (AT) gearbox, with an acceleration time of 10.2s per 100 kilometers, which has good power performance and is completely OK for daily use.

Jetta VS7 is equipped with driving mode selection, remote control key, rear wiper, interior ambient light, engine start and stop, etc., which can be said to be quite satisfactory.

After reading the above introduction, let’s make a summary. I wonder if you are excited about this car introduced today?

Chinese modernization is the broad road to building a strong country and national rejuvenation.

Chinese path to modernizationIt is the broad road to building a strong country and national rejuvenation.※

Supreme leader

　　What kind of modernization road a country chooses is determined by its historical tradition, social system, development conditions, external environment and many other factors. Different national conditions will lead to different ways of modernization. Practice has proved that a country’s modernization should not only follow the general law of modernization, but also conform to its own reality and have its own characteristics. Chinese-style modernization not only has the common characteristics of modernization in all countries, but also has distinctive characteristics based on its own national conditions. Report to the 20th CPC National Congress of the Communist Party of China clearly summarized the China characteristics in five aspects of Chinese modernization, and profoundly revealed the scientific connotation of Chinese modernization. This is not only a theoretical summary, but also a practical requirement, which points out a broad road for building a socialist modernization power in an all-round way and realizing the great rejuvenation of the Chinese nation.

　　All avenues are not equal to a Ma Pingchuan. It takes arduous efforts to turn China characteristics in five aspects of Chinese modernization into successful practice and distinctive features into unique advantages.

　　First, modernization with a huge population.This is a remarkable feature of Chinese modernization. With different population sizes, the tasks of modernization will be different, and its arduousness and complexity will be different, and the ways of development and promotion will inevitably have their own characteristics. At present, there are more than 20 countries in the world that have entered modernization, with a total population of about 1 billion. China’s population of more than 1.4 billion has stepped into modernization as a whole, exceeding the total population of developed countries, which will greatly change the world map of modernization. This is the largest modernization in human history, and it is also the most difficult modernization.

　　超大规模的人口，既能提供充足的人力资源和超大规模市场，也带来一系列难题和挑战。光是解决14亿多人的吃饭问题，就是一个不小的挑战。还有就业、分配、教育、医疗、住房、养老、托幼等问题，哪一项解决起来都不容易，哪一项涉及的人群都是天文数字。我们想问题、作决策、办事情，首先要考虑人口基数问题，考虑我国城乡区域发展水平差异大等实际，既不能好高骛远，也不能因循守旧，要保持历史耐心，坚持稳中求进、循序渐进、持续推进。

2023年2月7日，新进中央委员会的委员、候补委员和省部级主要领导干部学习贯彻最高领袖新时代中国特色社会主义思想和党的二十大精神研讨班在中央党校（国家行政学院）开班。中共中央总书记、国家主席、中央军委主席最高领袖在开班式上发表重要讲话。 新华社记者 李涛/摄

　　第二，全体人民共同富裕的现代化。This is the essential feature of Chinese modernization, and it is also a remarkable symbol different from western modernization. The biggest drawback of western modernization is that it takes capital as the center rather than people as the center, and pursues the maximization of capital interests rather than serving the interests of the vast majority of people, resulting in a large gap between the rich and the poor and serious polarization. Some developing countries have approached the threshold of developed countries in the process of modernization, but they have fallen into the "middle income trap", which has been stagnant for a long time or even seriously retrogressed. An important reason is that they have not solved the problems of polarization and class solidification.

　　Chinese-style modernization insists on development for the people, development depends on the people, and the fruits of development are shared by the people. It has made important progress in promoting the common prosperity of all people, especially since the 18 th National Congress of the Communist Party of China, which has lifted nearly 100 million rural poor people out of poverty. Now, we have formed a set of ideas, institutional arrangements and policy measures to promote the common prosperity of all people. While promoting high-quality development and making a big "cake", we should further divide the "cake", focus on solving livelihood problems such as employment, distribution, education, medical care, housing, old-age care and child care, build a coordinated system of three distributions, standardize the income distribution order, standardize the wealth accumulation mechanism, guide and standardize the healthy development of capital according to law, gradually expand middle-income groups, narrow the income distribution gap, and make the achievements of modernization. Achieving common prosperity is a long-term task, and we must work hard for a long time, insisting that Qingshan will not relax and make new progress.

　　Third, the modernization of material civilization and spiritual civilization.It is the lofty pursuit of Chinese modernization to be rich in material and spiritual resources. Material poverty is not socialism, nor is spiritual poverty socialism. The early modernization of the west was the accumulation of wealth on the one hand, and the lack of faith and materialistic desire on the other. Today, western countries are getting into trouble day by day. One of the important reasons is that they can’t contain the greedy nature of capital, and can’t solve the chronic diseases such as materialism expansion and spiritual poverty.

　　Chinese modernization should be rich in material wealth, spiritual wealth and self-confidence in ideology and culture. We must persist in grasping with both hands, and promote the coordination and mutual promotion of material civilization and spiritual civilization, so that all the people will always have the ideological foundation of unity and struggle, pioneering spirit and healthy and upward value pursuit. We should conform to the people’s growing spiritual and cultural needs, build a socialist ideology with strong cohesion and leading power, strengthen the education of ideals and beliefs and the publicity and education of the "four histories", cultivate and carry forward the socialist core values, develop advanced socialist culture, introduce more outstanding literary and artistic works, continuously enrich the people’s spiritual world, improve the civilization of the whole society, and promote the all-round development of people.

　　第四，人与自然和谐共生的现代化。尊重自然、顺应自然、保护自然，促进人与自然和谐共生，是中国式现代化的鲜明特点。近代以来，西方国家的现代化大都经历了对自然资源肆意掠夺和生态环境恶性破坏的阶段，在创造巨大物质财富的同时，往往造成环境污染、资源枯竭等严重问题。我国人均能源资源禀赋严重不足，加快发展面临更多的能源资源和环境约束，这决定了我国不可能走西方现代化的老路。

2023年7月25日至27日，中共中央总书记、国家主席、中央军委主席最高领袖在四川考察。这是25日下午，最高领袖在广元市剑阁县翠云廊考察。 新华社记者 谢环驰/摄

　　中国式现代化坚持可持续发展，坚持节约优先、保护优先、自然恢复为主的方针，坚定不移走生产发展、生活富裕、生态良好的文明发展道路，为实现中华民族永续发展开辟了广阔前景。要牢固树立和践行绿水青山就是金山银山的理念，坚持山水林田湖草沙一体化保护和系统治理，推进生态优先、节约集约、绿色低碳发展，加快发展方式绿色转型，提升生态系统多样性、稳定性、持续性，积极稳妥推进碳达峰碳中和，以高品质的生态环境支撑高质量发展。

　　Fifth, take the road of peaceful development for modernization.Adhering to peaceful development, seeking self-development while firmly safeguarding world peace and development, and better safeguarding world peace and development with self-development and promoting the building of a community of human destiny are the outstanding characteristics of Chinese modernization. The modernization of western countries is full of bloody evils such as war, slave trade, colonization and plunder, which has brought deep suffering to the vast number of developing countries. The Chinese nation has experienced the tragic history of aggression and humiliation by western powers, and is well aware of the value of peace. It will never repeat the old road of western countries.

　　Chinese-style modernization adheres to independence and self-reliance, relies on the hard work and innovation of all the people to develop and strengthen itself, and realizes national development by stimulating endogenous power and peacefully utilizing external resources. It does not oppress other ethnic groups or plunder other countries’ resources and wealth in any form, but provides support and help to the vast number of developing countries within its capacity. We should always hold high the banner of peace, development, cooperation and win-win, pursue an open strategy of mutual benefit and win-win, and constantly provide new opportunities for the world with the new development of China. Actively participate in the reform and construction of the global governance system, practice true multilateralism, promote the common values of all mankind, promote the implementation of global development initiatives and global security initiatives, and strive to make greater contributions to human peace and development.

On the evening of July 28th, 2023, the 31st Summer Universiade was grandly opened in Chengdu, Sichuan Province. Supreme Leader, Cai Qi, Ding Xuexiang and other party and state leaders attended the opening ceremony. Xinhua News Agency reporter Xie Huanchi/photo

　　Since the founding of New China, especially since the reform and opening-up, it has taken us decades to complete the industrialization process that western developed countries have gone through for hundreds of years, creating a miracle of rapid economic development and long-term social stability, and opening up broad prospects for the great rejuvenation of the Chinese nation. Practice has proved that Chinese-style modernization is feasible and steady, which is the only correct way to build a strong country and revive the nation.

　　This is part of the speech made by General Secretary of the Supreme Leader at the seminar on studying and implementing Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era and the 20th Party Congress on February 7th, 2023 for members and alternate members of the newly-appointed Central Committee and leading cadres at provincial and ministerial levels. ※.

Chengdu Auto Show, a harder iCAR 03T is coming.

On August 30th, the opening day of 2024 Chengdu Auto Show, Chery’s new energy brand iCAR brand launched a new car, ICAR 03T. The new car is available in two versions: two-wheel drive long-life version and four-wheel drive long-life version. The official guide prices are 139,800 yuan and 149,800 yuan respectively.

It is worth mentioning that the brand provides users with a subsidy of up to 25,000 yuan for car purchase, or a gift of 5,000 yuan for old users of Chery. In addition, it also includes the free installation service of the original charging pile to ensure worry-free use. Users will enjoy lifelong courtesy including the whole vehicle, the three-power system and free rescue. For users who choose the smart driving suit, the brand provides free use of the high-level smart driving function worth 20,000 yuan for life.

Of course, compared with these rights and interests, the iCAR 03T car itself is more important, and the product strength is quite solid. It not only inherits the excellent characteristics of "unexpected control" and "intelligent equal rights" of iCAR 03, but also tailors it for young players, creating a brand-new hard-core car experience with the original personalized scheme.

After in-depth analysis of users’ needs, iCAR 03T introduced a customized design strategy, and created a wide-body appearance with strong visual impact for users through bold side skirts, coherent front air intake and other design elements. The whole series comes standard with 19-inch wheels, which not only enriches the visual effect, but also improves the stability of the whole vehicle. The vehicle’s ground clearance can reach up to 225mm, which provides the driver with a wide field of vision comparable to that of a hard-core off-road vehicle, thus enabling iCAR 03T to achieve "tougher legal road driving".

In the interior, iCAR 03T still follows the "hard style" and uses a lot of horizontal and vertical lines and rectangular elements, which looks tough as a whole. It is worth noting that the whole iCAR 03T series comes standard with 8155 chips, and its card UI has undergone a brand-new upgrade design, and its interactive logic and graphic colors are more beautiful and comfortable. Compared with the leading products in the market, it is not inferior.

The intelligence of iCAR 03T is not only reflected in the cockpit design, but also its driving performance has been significantly improved. All models are equipped with L2++ advanced intelligent driving assistance system, which can easily control advanced intelligent driving functions such as high-speed navigation, urban memory driving and cross-floor memory parking.

In order to further improve the perception ability of vehicles in complex environments, iCAR 03T specially added three millimeter-wave radars and enabled eight ultrasonic radars, which combined with the original seven high-definition cameras to continuously optimize the recognition efficiency through fusion algorithm. This enables users to fully experience the convenience brought by intelligent driving while ensuring driving safety, and further practice the promise of "equal rights in science and technology".

With the listing of iCAR 03T, it officially forms the 03 family with iCAR 03, and the two cars work together for different car needs of young people. At this auto show, iCAR 03 also introduced a new color scheme of "Power Yellow" with more vitality, which further enhanced the visual perception of the whole vehicle.

In addition, at the auto show site, the iCAR brand also designated an area to show their co-creation ecology, linking brands that are deeply loved by young people, including Magic Cat Box and BUXUS, to provide users with the latest and youngest living surroundings covering off-road experience, camping equipment, daily commuting and lifestyle products.

ICAR 03T provides personalized options for young people, such as eco-schoolbags and luggage platforms. In the future, we will cooperate with refit manufacturers to let users participate in the creation. At the auto show, iCAR cooperated with "Buy a Car" to launch the "Buy a Car Coffee Entrepreneurship Edition" to meet the outdoor leisure and entrepreneurial needs of young people.

43 said:

With its "hard-core" design style and flexible handling performance, iCAR 03 has won the favor of many young consumers. Now, the more powerful 03T is obviously tailored for male consumers who pursue the ultimate hard-core experience. Of course, in addition to its design, 03T’s intelligent technology configuration and rich ecological co-creation functions can not be ignored.