On November 10th, Aouita 12, a brand-new model in Aouita, was officially launched. The price range of the new car is 300,800-400,800 yuan, and it is expected to be delivered in early December.

After Aouita 12 went public, Shell Finance reporter interviewed Tan Benhong, Chairman of Aouita Science and Technology. In view of the cooperation between Aouita and Huawei, the follow-up product layout and sales planning, Tan Benhong gave his thoughts.

Tan Benhong Map/Enterprise official website

The estimated sales volume in 2023 is 35,000 vehicles, and it will maintain long-term cooperation with Huawei and Contemporary Amperex Technology Co., Limited.

Beijing News Shell Finance:What are your expectations for sales this year and next year? Will the user groups of Aouita 12 and 11 overlap?

Tan Benhong:It is estimated that the actual sales of 30,000 to 35,000 vehicles will be completed this year. The sales target given by the board of directors in 2024 must be a double-digit (10,000 units), and we must sprint. Because we sold 3,800 Aouita 11 vehicles last month, judging from the current performance, we are still confident. Earlier, we were worried that there would be a crowd of users between Aouita 11 and 12. Judging from the available data, we think Aouita 11 and 12 are ok.

This is because we took this into consideration at the beginning of product design. The high-pressure platform, intelligent driving and HarmonyOS cockpit of the two cars are relatively close, but they are quite different in shape, function and configuration.

Beijing News Shell Finance:Huawei has many partners. What are the leading points or differences in Aouita? Where is the core competitiveness?

Tan Benhong:I hope everyone can experience our products. Let’s look back at the mobile phone market for 10 years or more. At the earliest, everyone was Android, but many brands were produced on Android.

Huawei was originally based on Android, and later it had its own HarmonyOS. Huawei, vivo, Xiaomi and OPP are very different in product experience. We still have to have a worthy price when positioning our products.

At the same time, Aouita competes in the market based on the strategic cooperation of Changan Automobile, Contemporary Amperex Technology Co., Limited and Huawei. The development of each enterprise or brand should be based on certain strategic coordination and resources. I personally think that Aouita’s CHN platform is our own core competitiveness. This is why we can go on steadily and steadily, do our own brand well and have the technical capabilities of three companies at the same time.

I think strategic coordination, strategic cooperation and mutual understanding are also core competitiveness.

Two new cars will be launched in 2024, with 500 channel contacts.

Beijing News Shell Finance:What are Aouita’s product plans for 2024?

Tan Benhong:We also have two models with code numbers 15 and 16, and these two products are all CHN models. Maybe I will meet you at the Beijing Auto Show next year.

Beijing News Shell Finance:What are your plans and thoughts on sales and channels?

Tan Benhong:Personally, I don’t think there is a perfect practice for new energy vehicles and high-end electric vehicles in the sales sector, and everyone is exploring. Direct marketing recruits people by itself, and he relies on others. Aouita’s current development mode is to operate directly and operate separately. We have a part of our own sales team, and we are also relying on many investors of Changan Automobile Group’s brands, including Changan, Ford and Mazda, to participate in the channel expansion in Aouita.

It is estimated that 350 layouts will be completed by the end of the year, and there will be about 500 contacts by next year. The pace of our development is not greedy, and it will certainly not work without it. I think the marketing rhythm should match the goal of its own development stage.

Beijing News Shell Finance Reporter Bai Haotian Zhang Bing Editor and Proofreader Zhai Yongjun

On November 22nd, Aauto Quicker Science and Technology released its results for the third quarter of 2022, and its total revenue increased by 12.9% year-on-year to 23.1 billion yuan, which was higher than the consensus forecast of 22.56 billion yuan by Bloomberg. Thanks to the steady growth of revenue, the optimization of gross profit margin and the continuous improvement of users’ acquisition efficiency, Aauto Quicker’s domestic business achieved single-quarter profit for two consecutive quarters. In the third quarter, the domestic operating profit exceeded 375 million yuan, a nearly three-fold increase from the previous quarter.

Through refined operation management strategy and abundant content supply, the user scale of Aauto Quicker applications continued to grow in the third quarter. DAU increased by 13.4% year-on-year to 363 million, and MAU increased by 9.3% year-on-year to 626 million, both of which exceeded historical highs. With the strengthening of social interaction and trust atmosphere on the platform, the number of users who care about each other reached 23.5 billion pairs, a substantial increase of 63.1% year-on-year.

Cheng Yixiao, founder and CEO of Aauto Quicker Technology, said, "Looking ahead, we will further promote the integration of users, content and commercialization ecology, and create more value for users, content creators, advertisers and businesses. Relying on the strong carrying capacity of short video+live broadcast, we will continue to innovate, create new scenes, new opportunities and new models, promote the integration of digital and real, and strive to create long-term value for shareholders while bringing social and economic benefits. "

The average DAU in the third quarter reached 363 million, a record high.

For content-based platforms, summer vacation is usually a critical period for customer acquisition and growth. In the third quarter, Aauto Quicker seized the peak season of users’ growth, and continuously enriched users’ consumption content and experience through refined operation management and efficient customer acquisition means and continuous iterative optimization of algorithm model.

The data shows that the average DAU (daily active users) and MAU (monthly active users) in Aauto Quicker both broke through historical highs: the domestic average DAU increased by 13.4% year-on-year to 363 million, and the MAU increased by 9.3% year-on-year to 626 million. The number of monthly users increased by 39 million in a single quarter, which also set the biggest quarterly net increase this year. With the continuous strengthening of social interaction and trust atmosphere on the platform, the number of users who care about each other reached 23.5 billion pairs, a substantial increase of 63.1% year-on-year.

In terms of content ecology, Aauto Quicker continues to expand diversified short video and live content supply. In this summer’s summer file, 22 of Aauto Quicker’s top-quality short plays have achieved a broadcast volume of over 100 million, and such explosive high-quality short plays as Family Realistic Works "Parenting Battle", "Jingweier" sitcom "Hutonger" and doctor’s professional short play "Benevolence" have emerged, achieving new breakthroughs in theme expansion and marketing play. In terms of homemade variety shows, "Let’s go! The launch of word-of-mouth programs such as "Mom" and "Sounds like Summer Flowers" has created a new operation mode of "long video+short video+live broadcast", bringing users a brand-new content consumption and interactive experience. In the sports content section, in September, the village BA of "Country Basketball Champions Cup" jointly created by Aauto Quicker and NBA started in full swing, with a total audience of 120 million, further promoting the popularization and deepening of basketball in rural China.

In overseas markets, in the third quarter, the usage time of single DAU users remained at a high level of over 60 minutes. On the basis of investment control and ROI-driven growth, overseas users maintained efficient and healthy growth. Aauto Quicker said that Kwai’s differentiated content strategy has achieved initial results in the creation of users’ minds. "We hope to further enrich the content ecology by establishing a wider category of content, and establish a positive circulation mechanism for content production, consumption and creators’ realization."

Domestic business achieved profit for two consecutive quarters, with Q3 revenue of 23.1 billion yuan.

While achieving high-quality growth, Aauto Quicker has further consolidated its liquidity.

After achieving the single-season profit target of domestic business ahead of schedule in the second quarter of this year, the operating profit of domestic business Q3 exceeded 375 million yuan, an increase of nearly three times from the previous month. In the third quarter, Aauto Quicker continued to deepen the construction of business ecology, and its revenue performance was steady. The total revenue increased by 12.9% year-on-year to 23.1 billion yuan, which was higher than the consensus forecast of 22.56 billion yuan by Bloomberg. Among them, online marketing services (advertising), live broadcast and other services (including e-commerce) accounted for 50.1%, 38.7% and 11.2% respectively.

Online marketing service revenue reached 11.6 billion yuan, up 6.2% year-on-year, which is the highest single-season revenue since this year. In the third quarter, the number of monthly active advertisers in Aauto Quicker increased by more than 65% year-on-year through multi-channel introduction of advertisers and policy support. In terms of brand advertising, relying on customized investment projects, we will explore a brand marketing model that fits advertisers’ individual needs and Aauto Quicker’s content ecology, dig deep into the marketing value of talent, and match the traffic advantage behind talent with the brand’s demand for traffic more efficiently. At the same time, Aauto Quicker continues to strengthen the construction of advertising infrastructure, subdivide and focus on vertical industries, open up internal and external circulation, improve the core competitiveness of products, further tap users’ commercial interests, and accelerate the establishment of a positive cycle of user content ecology and commercial ecology.

E-commerce business achieved the performance of exceeding the industry growth level in Q3, and continued to gain market share. In the third quarter, Aauto Quicker e-commerce GMV increased by 26.6% year-on-year to 222.5 billion yuan.

Relying on the advantages of flow and efficiency, as well as the continuous improvement of investment policies, Aauto Quicker continues to attract more businesses to settle in, and the number of newly opened businesses has increased by nearly 80% year-on-year. At the same time, more efficient traffic distribution and more accurate matching strategy of people and goods further improved the conversion efficiency, and the number of new mobile merchants in Q3 increased by high digits year-on-year.

By expanding more industries to bring good goods and brands, and improving infrastructure construction such as logistics, Aauto Quicker will further enhance the user’s buying experience. In addition to the live broadcast scene, the penetration rate and conversion rate of e-commerce in Aauto Quicker continued to increase by expanding short videos and planting grass. The monthly active buyers of e-commerce exceeded 100 million, and the repurchase rate of users increased by about 1.1 percentage points year-on-year. From the analysis point of view, from the transaction between live broadcast rooms to more shopping contacts, short video planting grass can stimulate the mind and play a role in satisfying the "uncertain demand" of shopping; Strengthening store management can meet the "definite demand" of users and give businesses a longer-term management matrix.

In the overseas business segment, Q3′ s total revenue was 189 million, up about 83% from the previous month and more than 8 times year-on-year. In terms of liquidity, overseas commercialization departments continue to optimize their product and service capabilities, and online marketing service revenue has grown rapidly; By improving the ecological construction, deepening the cooperation with guilds, the live broadcast department can improve the content quality and enrich the supply at the same time, and combine the operation activities in different regions to promote the continuous growth of live broadcast revenue. In the financial report, Aauto Quicker pointed out that we should strive to improve the operational efficiency of overseas business and gradually establish the profitability of overseas business through the simultaneous way of increasing revenue and reducing expenditure.

In the third quarter, the overall adjusted net loss of Aauto Quicker was 670 million, a decrease of 640 million compared with the previous quarter, and the adjusted net loss rate narrowed to 2.9%, an improvement of nearly 20 percentage points year-on-year. Sales and marketing expenses decreased from 11 billion yuan in the same period last year to 9.1 billion yuan, accounting for 53.8% of revenue to 39.5%. After listing, the ratio was lower than 40% for the first time. While the ratio of sales expenses to revenue decreased, the overall traffic of Aauto Quicker still maintained rapid growth.

Deepening live broadcast+ecological scene to build inclusive digital community

As a digital community with inclusive background, high interaction and strong participation, Aauto Quicker is becoming the entrance of digital life for ordinary people. The content community built by short video and live broadcast connects all walks of life to meet the diverse needs of users such as learning, entertainment, shopping, local life and employment, and is deeply integrated with all walks of life.

In the third quarter, Aauto Quicker continued to deepen the extension of the ecological scene of live broadcast+,and provided users with richer live broadcast content through products such as quick employment, ideal home and quick marriage, so as to meet the service needs of users in more scenarios.

Take the quick employment business as an example. In the "Golden September and Silver 10" recruitment season, Aauto Quicker successively launched special recruitment sessions for service industry and manufacturing industry, which promoted blue-collar employment in the form of "live broadcast with posts", attracted nearly 70 high-quality enterprises to participate, and helped service industry and manufacturing enterprises solve the recruitment problems. In the field of real estate, Aauto Quicker Ideals has gradually formed a new real estate brokerage model of "real estate anchor promoting new house transactions", and has opened up a full-link process from real estate live broadcast to customer acquisition, user clue collection to taking a look at the transaction of real estate and commission sharing, and tapped and supported a group of high-quality creators in the real estate field through the "Wheat Plan".

According to the data disclosed by Aauto Quicker at the Photosynthesis Conference, in June 2022, the number of ten thousand powder creators on the platform exceeded 2 million. Among the creators who released their works in Aauto Quicker in 2016, the proportion of ten thousand powder creators and one hundred thousand powder creators who are still actively publishing their works today exceeds 70% and 80%, respectively, and the active proportion of millions of powder creators reaches 94%. From "continuous creation" to "continuous management", Aauto Quicker has become a platform for more and more creators to realize their value, which has also injected a steady stream of vitality into the prosperity of community ecology in Aauto Quicker.

　　"WU GANG’s acting is so good, why is it not red?" The audience who once asked questions on the Internet should be very pleased now: WU GANG became an expression pack overnight with the role of "Secretary Dakang" in the anti-corruption drama in the name of people. When interviewed by reporter WeChat yesterday, the strength faction mentioned that the enthusiasm of netizens was both surprised and happy: "Nowadays, netizens are really amazing, especially thanks to netizens."

　　"Secretary Dakang" teaches you to act.

　　After "in the name of people" became popular, a group of officials in Handong Province became the favorite "Handong Boys" of the audience, and the most popular among the "Handong Boys" belonged to Dakang Li, secretary of the Jingzhou Municipal Party Committee played by WU GANG. At first, he was guessed as a bad guy by some viewers. After ten episodes, everyone found that he had a wife’s pit inside, subordinates’ secrets outside, debts left by his predecessor, and colleagues’ stepping on him. He was also devoted to the GDP of Jingzhou, which was simply a tragic "back-pot man" and made everyone feel bad. The audience was also divided into two groups: "Secretary Dakang" and "Secretary Yuliang", and they started a fan war in a serious way, turning Secretary Dakang and his expression pack into a hot search — — Who would have thought that anti-corruption drama had such a way of looking after it?

　　In fact, Dakang Li didn’t play an important role in the original work. Most of the credit for the popularity of "Secretary Dakang" lies in WU GANG’s interpretation and play. WU GANG said frankly: "It’s also quite uneasy to take on this play, playing a party secretary. We have never seen this person. I will search Baidu for many videos of leaders at all levels. If people’s gestures may help me, I will keep them in mind and may be useful in filming. " He grasped the details to shape the characters. "I hope the audience will say that I know this person, just like the people next door to our house, and he has a sense of closeness." First of all, I think this character has to be human. He has worldly desires, so he has to eat. When he is hungry, he has to poke wildly. When he is in a hurry, he also swears. In fact, people are like this. "

　　The most important point is to recite the lines. "The biggest secret is to read the script well. When the script is very familiar, you will know what the other party is and what you want to do. I must be familiar with this level, so that when you say your lines, it is vivid and subconscious. " Remember the undercover documentary of Hengdian written by screenwriter Song Fangjin not long ago? Young actors, learn.

　　Thanks to netizens for making emoticons.

　　Lu Qiaoshan in Latent and Lu Zilin &hellip in White Deer Plain; … Like every role in the past, WU GANG did his part as an actor, but the popularity of "Secretary Dakang" was beyond his expectation. "I never thought of this character, and this Dakang Li could become online celebrity." He responded to the concerns of netizens one by one. "In fact, they are not right, it should be three eyelids! My parents gave it to me. This can’t be changed. Everyone says this hand looks good, but I didn’t find it. Later, they took screenshots and saw, hey, I think it’s not bad, thanks to my parents. "

　　He thanked the netizens for their emoticons. "Nowadays, netizens are really amazing, and their tastes are extremely high. I’m especially grateful to these netizens. They really made great efforts to cut this photo frame by frame and put all the expressions of Dakang Li together on the Internet. Everyone enjoys this character together, and I think this is the greatest compliment to a person. In fact, I think everyone likes him because of his openness, persistence and simplicity. " Reporter Wang Huichun

Wen San competes for the nucleus.

1. The the glory of the king system collapsed and reached the top of Weibo Hot Search.

On September 4th, a topic "the glory of the king collapsed" rushed to Weibo for hot search. The glory of the king official response, some players in qualifying, the peak race into the abnormal problem, the problem is being dealt with emergency positioning.

Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued. The notice requires strict restrictions on the online game time of minors, and can only provide one-hour service to minors from 20: 00 to 21: 00 on Friday, Saturday, Sunday and legal holidays.

And "the glory of the king collapsed" is in the first weekend when major online game companies implement policies.

2. Apple’s first AR/VR chip exposure, low-key plus meta-universe.

On September 3rd, according to the exclusive report of The Information, Apple completed the research and development of chips such as System-on-Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

The report shows that SoC and two other Apple chips have reached what the semiconductor industry calls a milestone. The physical design of the chip has been completed and is ready for trial production. According to people familiar with the matter, TSMC is producing these three chips, and it is at least one year before mass production. This is a key stage in the development of this head display.

According to the previous news, its debut will be released as early as next year, but Apple may further postpone the release time.

3. Premier League Wolves acquired Chongqing QGhappy and entered the professional league in the glory of the king.

On September 5th, Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy.

After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude.

This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

4. South Korea’s "Partial Amendment to the Telecommunication Business Law" was passed, and Apple’s monopoly on commission has become a thing of the past.

The issue of Apple Store payment has been the focus of the industry in recent years, including the previous Epic vs Apple War.

On August 31, South Korea’s "Partial Amendment to the Telecommunication Business Law" was officially passed, and South Korea became the first country in the world to end the monopoly position of Apple and Google. According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market.

This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

In addition, Japan, India and other countries have also indicated that they will further review the payment problem of Apple Store.

• 2.1 Game list in domestic market

Chinese mainland market

Domestic market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God topped the list, and The Battle of the Golden Shovel temporarily occupied the third place in tencent games.

On August 31st, on the occasion of the first anniversary of "The Original God", Mihayou released a brand-new 2.1 version of "The Moon is under the sun". Including the new roles of "Thunder General, Coral Palace Heart Sea, and Jiutiao Luo", opening two new areas of "Qinglai Island and Haitang Island" and updating the fiend mission and legendary mission.

In addition, new weapons, fishing systems and new monsters have been put on the shelves.

Aside from the quality of products, The Original God has been successfully pushed out of the glory of the king on September 1st, and reached the top of the best-selling list of App Store games with its stable long-term content output, staged stacking of buff, and the amount of fluid absorbed by the first anniversary activities.

On the other hand, tencent games’s The Battle of the Golden Shovel has become the "third brother" of tencent games since it was launched on August 26th.

Recently, this work has been closely followed by the glory of the king and Peace Elite, and it has been firmly in Top5.

In terms of other products, Sanqi’s mutual entertainment "Douluo Mainland: Soul-to-Soul Match" and Netease’s game "Fantasy Westward Journey" performed steadily.

China Hong Kong market

China and Hongkong Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Ali’s games "The Three Kingdoms Strategic Edition", "The Original God" and "The Robbery of Heaven and Earth: The Return of the Dark City" topped the list.

As one of the heavyweight products of Ali Games, The Three Kingdoms Strategic Edition has been at the top of the local App Store game bestseller list since it landed in the Hong Kong market in January this year. In addition, the game was also a T1-level product in the strategy game market at that time.

Thanks to the first anniversary of the launch and version 2.1, the global release of Mihayou "The Original God" has also performed extremely well in the Hong Kong market this week. Temporarily remain in the best-selling list Top2.

In addition, Zi Long Games’ innovative placement of the RPG game "Robbery of Heaven and Earth: The Return of the Ghost Town" also topped the best-selling list of Hong Kong App Store games this week.

In addition to local products, the Marvel Comics IP adaptation MMORPG mobile game "Marvel Comics Future Revolution" launched by South Korea Netstone and Marvel Comics has also performed well in the Hong Kong market since it was launched on August 24. Japanese manufacturers’ products such as Zhilong Lost City, Baokemeng Master EX, Dragon Ball Z, and Football Teenager gathered in the Top10 of the best-selling list of App Store games in Hong Kong.

China Taiwan Province market

China Taiwan Province Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God and Three Kingdoms Strategic Edition topped the list.

Similar to the Hong Kong market, Ali’s game "The Three Kingdoms Strategic Edition", Mikhail’s game "The Original God" and Zi Long’s game "The Robbery of Heaven and Earth: The Return of the Ghost Town" all performed well in the best-selling list of the App Store in Taiwan Province this week.

Sanqi Mutual Entertainment’s "Douluo Mainland: Soul-to-Soul Duel" is stable in the best-selling list Top5 this week. As far as performance is concerned, this work is a relatively successful mobile game adapted from Douluo Mainland IP on the market at present.

In addition, the company’s "Doomsday" and "Call me a big shopkeeper" two products, which mainly go to sea, also entered the Top10 of the App Store game list this week.

• 2.2 List of Games in Major Overseas Markets

American market

American market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "The Original God" dominated the list.

Quality+global theme, coupled with the continuous and stable long-term content output, gives Mihayou the confidence to reach different cultural regions. Since September 1, the game has been on the best-selling list of App Store games in the United States for three consecutive days.

In addition, the only domestic game that entered the Top10 list this week is tencent games’s Call of Duty Mobile Games.

Japanese market

Japanese market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "Horse Racing Mother" topped the list.

In terms of domestic games going to sea in Japan, Mihayou’s Original God, music element Idol Dream Sacrifice, Netease’s game Wild Action and Fifth Personality entered the Top10 of the best-selling list.

Korean market

Korean market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Odin: The Rise of Varhala still topped the list.

In terms of domestic South Korean games, Mihayou’s "The Original God" and Ali’s game "The History of the Three Kingdoms Strategic Edition" are on the Top2 of the best-selling list.

In addition, tencent games’s PUBG Mobile and Lilith’s Awakening of the Nations entered the Top10 list.

Indian market

Indian market August 30, 2021 — On September 4th, in the best-selling list of iOS games, PUBG MOBILE India Edition, SEA《Free Fire and tencent games’s Call of Duty Mobile Games launched a fierce competition around "India is the first brother to eat chicken mobile games".

Only from this week’s performance, the top two products ranked Top1 in the best-selling list, and basically remained within Top3. In contrast, the advantages of tencent games’s Call of Duty Mobile Games are not obvious. During the period, it ranked Top2 and dropped out of the Top10 list.

In fact, this is quite different from the performance of PUBG MOBILE India Edition. To some extent, in the same category, the products that enter the market first will definitely have the advantages of user base and usage habits.

Even if PUBG MOBILE India Edition has the support of "invisible hand", it is difficult to "cover the sky with one hand".

Data-Eye data shows that casual games occupy all the positions of Top10 in the buying list from August 30th to September 5th.

Compared with last week, although Beijing Zhanxin Power "Paradise 233" is still at the top of the buying list, the amount of materials released this week has dropped by 50% to 31,413 groups, compared with 68,993 groups in the same period last week.

In addition, from the perspective of product types, most products in the Top10 list are "leisure+online earning" types.

Since the State Press and Publication Administration released the game version number on July 22nd, no new version number information has been published recently.

According to competitive statistics, as of September 5, 2021, a total of 755 game version numbers were issued. Among them, there are 679 domestic game versions and 76 imported game versions.

Specifically, Tencent, Netease, ByteDance and Aauto Quicker were issued with version numbers in 2021, which were 13, 11, 2 and 3 respectively.

It is worth mentioning that on September 3, the State Council issued a notice on several measures to promote the reform and innovation of trade and investment facilitation in the Pilot Free Trade Zone, in which Article 16, "Piloting the territorial management of online games", pointed out that the Central Propaganda Department will be responsible for promoting the online game audit pilot work in the location of the eligible Pilot Free Trade Zone.

In fact, the idea of "launching a pilot project of territorial management of online games" has been put forward many times this year. For example, on April 8, the Ministry of Commerce of the National Development and Reform Commission issued the Opinions on Several Special Measures to Support the Construction of Hainan Free Trade Port and Relax Market Access, and on April 21, the Ministry of Commerce issued the Overall Plan for the Comprehensive Pilot of Expanding and Opening up the Service Industry in Hainan Province, all of which advocated Hainan to deepen the pilot work of reviewing the content of local online games.

In addition, on April 21st, in the notice of the Ministry of Commerce on printing and distributing the "Overall Plan for the Comprehensive Pilot Project of Expanding and Opening up the Service Industry in Chongqing", it also mentioned "supporting Chongqing to actively create conditions to apply for the pilot project of reviewing the content of local online games".

Since 2018, the version number policy has been tightened in an all-round way, and the version number has been extremely strict. Hainan and Chongqing are expected to become new network audit pilots, and may be improved.

It must be pointed out that considering the recent "uninsured" incidents, Jinghe believes that the increase in pilot projects does not mean that the approval will be relaxed, or even stricter. For example, no new version number was issued in August 2021, which also explained some problems.　

Unresured correlation:

August 30th: The three-day and three-hour insurance policy was issued.
The State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. The contents of the notice are roughly divided into three parts: for game companies, the requirements for real-name registration and login of online game user accounts are strictly implemented; Strictly control the duration of providing game services to minors (only on Fridays, Saturdays, Sundays and legal holidays at 20: 20：00— 21：00）。

August 31st: Children’s game community should also be limited to 3 hours.

A number of official accounts of Baiao Family Interactive, the developer of Olastar and Obi Island mobile games and page games, announced that the anti-addiction system of mobile games and page games will be adjusted on September 1, and will only provide one-hour game service to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays, and will not provide game service to users who are not registered and logged in by their real names in any form.

September 1st: Some e-sports events announced restrictions on the age of contestants.

The State Press and Publication Administration recently issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. Subsequently, some e-sports officials announced that they had begun to limit the age of the contestants. Among them, the PEL Peace Elite Professional League announced that it will carry out compliance work on the age of the contestants; KPL the glory of the king Professional League has made it clear that KPL and K-A players must be at least 18 years old before they can participate.

September 2nd: Hearthstone prohibits underage certified professional players.

Recently, the State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games to solve the problem of minors’ overuse or even indulging in online games. Subsequently, major manufacturers have expressed their views, and now Netease has decided to prohibit minors from being certified as professional e-sports players of Hearthstone Legend.

September 4th: "the glory of the king" collapsed, ranking first in the hot search.

"the glory of the king collapsed" topped the hot search list in Weibo. Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued, demanding that the online game time of minors be strictly limited, and only one hour service can be provided to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays. This is the first weekend for major online game companies to implement policies.

Industry trends:　

August 30th: The producer of "Rulong" is expected to join Netease.

According to Bloomberg News, Netease is in the final negotiations to poach the names of the producers of "Like a Dragon" series from Sega. According to people familiar with the matter, after Ming Yue changed jobs to Netease, he will set up his own team and develop new games. The two sides have not yet signed a final contract, and his responsibilities have not yet been finalized. Nobuyoshi Kuniyama is a famous game producer in the Japanese game industry, and the total sales volume of his series of "Rulong" games has exceeded 14 million.

August 31st: South Korea legislates to end Apple’s channel monopoly.

In the plenary vote of the National Assembly of Korea, the Partial Amendment to the Telecommunication Business Law was passed with 180 votes in favor, 0 votes against and 8 abstentions. Korea became the first country in the world to end the monopoly position of Apple and Google.

According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market. This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

August 31: Netstone establishes Yuan Universe Company.

Netmarble F&C, a subsidiary of South Korean mobile game giant Netmarble, said on the 31st that its wholly-owned subsidiary "Metaverse Entertainment" was formally established. According to reports, "Metauniverse Entertainment" will devote itself to developing a virtual reality platform and operating virtual idols. The masterpieces of mobile games launched by Netstone in recent two years mainly include Seven Sins: The Battle of Light and Darkness and Sword Spirit Revolution.

August 31st: Robles invested 90 million dollars to expand.

The developer of Robles is planning to expand the company. In the latest quarterly financial report of Robles, the company plans to expand its headquarters in san mateo, California, with an expansion area of 123,000 square feet. The expansion project will cost about $90 million and is expected to be completed in the first quarter of 2022.

August 31st: iQiyi launches VR All-in-One Adventure 3.

Iqiyi Adventure VR held an online new product release show with the theme of "Good Games, Free Play", and officially released its fun and beautiful new generation flagship VR masterpiece — — Adventure 3. The first 30 high-quality games are all open to the first owner for free, and the total value of the games exceeds 1700 yuan.

September 1st: The father of PUBG set up an independent game studio.

Brendan Greene, the creator of "Survival of the Jedi", announced that he has left Krafton, the parent company of Blue Hole. As the founder of Survival of the Jedi, PlayerUnknown in the full name of this book (Player Unknown’s Battle Grounds Player Unknown) is his screen name.

September 2: Lilith card new tour exposure.

Lilith officially announced that "Shenjue" has already made reservations on platforms such as bilibili and TapTap, and expressed the hope to present a brand-new popular fantasy IP for players through "Shenjue". "Shenjue" is an RPG mobile game developed by Lilith with the theme of urban mythology. In addition to combining urban and mythical themes, the game also incorporates the elements of trend and electronic sound, which is unique in terms of picture and music.

September 2nd: Hatsune Miku Mobile Games will be released in the morning and evening.

Hatsune Miku genuine authorized mobile game "World Plan Colorful Stage! Specially invited: Hatsune Miku (hereinafter referred to as "World Plan") officially announced that Lightyear, a subsidiary of ByteDance, will be responsible for the distribution in Asia except Japan.

September 2: Apple opens third-party payment for audio and video applications.

According to reports, Apple will allow third-party developers to connect their software to external websites, so that users can buy their paid services, which has solved the long-standing controversy surrounding the Apple App Store. These include audio and video, reading and other applications, and game applications are not among them for the time being.

September 3: Apple’s first AR/VR chip is exposed.

According to the exclusive report of The Information, Apple completed the research and development of chips such as System on Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

September 3: India or review Apple Store payment issues.

After South Korea, India’s antitrust authorities are also eyeing App Store’s in-app payment problem, that is, forcing developers to use their in-app purchase system. The Indian Competition Commission will review the case in the next few weeks and may order a wider investigation or deal with it in general.

September 3rd: JD.COM banned 87 console games.

JD.COM’s announcement of banning the sale of games has been widely circulated. There are as many as 87 games in the announcement, most of which are console games, among which there are many famous masterpieces such as Call of Duty series and Collection! Animal Forest Friends Association, FIFA19, etc.

September 3rd: Layabox wholly acquired FairyGUI, the largest third-party editor.
Recently, Layabox, the company owned by LayaAir engine, has completed the wholly-owned acquisition of Huagu Software. In the future, FairyGUI will still maintain independent operation and version maintenance. Gu Zhu (Xiao Yingtang), the founder of Huagu Software, joined Layabox and became the head of Layabox Guangzhou Branch, mainly responsible for the design and development of LayaAir engine 3.0 IDE. LayaAir engine, owned by the acquirer Layabox, accounts for 90% of the 3D engine of small game platform with its mature and leading 3D technology advantages.

Financial report dynamics:

August 30th: The revenue of Sanqi Entertainment H1 is 7.5 billion yuan.

Sanqi Entertainment released its financial report for the first half of 2021. The financial report shows that H1 Sanqi Entertainment achieved revenue of 7.539 billion yuan, a year-on-year decrease of 5.63%; The total profit was 1.006 billion yuan, a year-on-year decrease of 49.51%; The net profit attributable to shareholders of listed companies was 854 million yuan, down 49.77% from the same period of last year. Among them, the company’s mobile game business revenue was 7.067 billion yuan, down 4.65% year-on-year.

August 30th: Google App Store earned $11.2 billion in 2019.

South Korea may ban Google and Apple from charging software developers commissions for in-app purchases, the first such containment measure in a major economy, which may damage the lucrative revenue sources of technology giants, Reuters reported. According to the report, the Legislative and Judicial Committee of South Korea’s Parliament is expected to approve an amendment to the Telecommunication Business Law known as the "Anti-Google Law" on Tuesday, prohibiting application store operators with dominant market positions from using certain payment systems.

August 30th: century huatong H1 game revenue is 6.2 billion yuan.

Century huatong released its financial report for the first half of 2021. The financial report shows that H1 century huatong achieved revenue of 7.31 billion yuan, down 5.9% year-on-year; The net profit attributable to shareholders of listed companies was 2.45 billion yuan, a year-on-year increase of 52.88%. Among them, the proportion of Internet game revenue has reached 85.15%. During the reporting period, the company’s game business achieved operating income of 6.228 billion yuan, with a compound growth rate of 35.51% in three years.

August 31st: Netease game H1 revenue of 14.5 billion.

Netease announced its financial report for the second quarter of 2021. According to the financial report data, Netease Q2′ s total revenue was 20.52 billion yuan, a year-on-year increase of 12.9%. The net profit attributable to shareholders of the company was 3.54 billion yuan, a year-on-year decrease of 21.9%; Under non-GAAP, the net profit attributable to shareholders of the company was 4.23 billion yuan. In terms of game business, Netease’s total game revenue in this quarter increased by 5% year-on-year to 14.53 billion yuan.

E-sports dynamics:

September 2nd: EDG won the LPL Summer Championship.

The 2021 LPL Summer Finals was held in Hangzhou Olympic Sports Center. EDG defeated FPX by 3:1 to win the Summer Finals, and finally successfully won the Silver Dragon Cup, and will compete in the 2021 League of Legends Global Finals S11 as the No.1 seed of LPL.

September 3rd: RNG Zero Letter WE entered S11.

In the first round of qualifiers in LPL Division of League of Legends Global Finals in 2021, RNG team defeated rival WE with a score of 3-0 and obtained the third seed qualification leading to the global finals.

September 5th: Premier League Wolves acquire Chongqing QGhappy.

Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy. After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude. This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

Start a new tour next week (9.6-9.12):

According to the statistics of hot money network, the only big factory game to be launched next week is Netease game Harry Potter: Magic Awakening.

This work is an RPG mobile game authorized by the original Harry Potter, developed and distributed by Netease Games.

In the game, the player plays a freshman in the School of Wizardry, enters Hogwarts College to study, and starts a mysterious adventure with other partners. Although the picture of the game is 3D, through the combination of filters, rendering and light and shadow, the whole picture has a retro picture book effect, which is very compatible with the magical theme of Harry Potter.

At present, Harry Potter: The Magic Awakens has more than 10 million reservations in official website, and the TapTap score is 7.1.

Red Net News March 19th(Correspondent Tang Chaojun, Lu Fangsan, Luo Chunrong) In order to further strengthen the management of satellite TV ground receiving facilities and severely crack down on the illegal sale, installation and use of satellite TV ground receiving facilities, from March 18 to 19, the Cultural Tourism and Sports Bureau of Dongan County, Yongzhou City organized comprehensive administrative law enforcement personnel in the county cultural market to carry out special rectification actions against illegal satellite TV ground receiving facilities and overseas TV network receiving facilities.

Law enforcement activities.

This special rectification and law enforcement action banned 18 sales outlets that illegally sold satellite TV ground receiving facilities and dismantled 9 sets of illegally installed satellite cookers, which effectively cracked down on illegal sales and illegal installation of illegal satellite TV ground receiving facilities, ensured the safe broadcasting of radio and television programs, and effectively safeguarded the national political security, cultural security and ideological security.

In the next step, Dong ‘an County will continue to strengthen the law enforcement and supervision of the radio and television market, strengthen the publicity of the Regulations on the Management of Ground Receiving Facilities for Satellite TV Broadcasting, let the people know about relevant laws, regulations and policies, consciously abide by the law, and take the initiative to correct violations of laws and regulations to ensure the normalization and legalization of the management of ground receiving facilities for satellite TV broadcasting in the county.

　　Chongqing morning post reporter Liu Bo reports.

　　Is natural mineral water really natural and pollution-free? The more expensive the mineral water, the better the quality? Recently, chongqing morning post, together with Consumer Report magazine, sent 12 kinds of packaged drinking water of 10 brands to an authoritative third-party testing agency for inspection.

　　Among them, there are 7 kinds of natural mineral water including Nongfu Spring, Kunlun Mountain, 5100 Tibet Glacier, Jingtian Baisui Mountain, Uni-President alkaqua, France perrier, Danone Yili, 4 kinds of infant water including Nongfu Spring, Jurassic, Bay Blue and Santa Anna, and one kind of natural water of Nongfu Spring.

　　We will tell you that the quality of mineral water is not directly proportional to the selling price by comparing the results of N1 index, TOC, total phosphorus, sodium, taste index and total number of colonies.

　　Evaluation report 1 is pollution-free.

　　The water in 1.5 yuan is better than that in 27 yuan.

　　In many people’s minds, the sign of good water is "natural and pollution-free". Therefore, we first determined the N1 index, total phosphorus and total organic carbon (TOC) of 12 kinds of packaged drinking water. According to WHO regulations, the sum of the ratio of nitrate measured value to standard value and the ratio of nitrite measured value to standard value in water should be less than or equal to 1.

　　"A large number of data surveys have found that the total amount of nitrate nitrogen in natural high-quality mineral water and natural mountain spring water in nature is less than 0.5." Professor Li Fuxing, Director of Beijing Public Health Drinking Water Research Institute, introduced.

　　"So we take 0.5 as the critical value of’ good water’. We named this formula N1 index. " Li Fuxing said that the conversion formula of N1 index is N1= nitrate measured value/standard value+nitrite measured value/standard value. The greater the value of N1, the more seriously the water quality of the water source is polluted.

　　The results showed that the N1 index of 12 kinds of packaged drinking water was below 0.5, which met the requirements of WHO for good water. In addition, no total phosphorus and total organic carbon were detected in all the packaged drinking water, indicating that the water source was less polluted.

　　The N1 index of Bay Blue natural mineral water from New Zealand was only 0.021, while the N1 index of Jurassic natural mineral water reached 0.376.

　　The N1 index of Danone Yili’s drinking natural mineral water source, which is only sold in 1.5 yuan, ranks second, which is more pollution-free than perrier natural mineral water sold in 27 yuan.

　　Evaluation Report 2 Taste

　　Water with the right mineral content is really "a little sweet"

　　The slogan "Nongfu Spring is a little sweet" has made many people begin to notice the taste of packaged drinking water. However, there are no relevant standards and quantitative tools for evaluating the taste of packaged drinking water.

　　After investigating and analyzing the mineral components in tap water and drinks in the world and Japan, the scholars of Osaka University in Japan think that the taste index is closely related to five components: calcium, potassium, silica, magnesium and sulfate, and put forward a formula for evaluating the taste of drinking water: the taste index oi = (Ca2++K++SiO2)/(Mg2++SO4 2-) ≥ 2.

　　According to the formula, the taste of water is positively correlated with the taste index. The higher the value, the sweeter the water is, and "2" is the critical value of taste.

　　"The higher the content of calcium ions, the thicker the taste of water. A proper amount of potassium ions can make water sweeter, and silica is also conducive to improving the taste of water. Too high content of magnesium ions and sulfate will make water bitter and astringent. Only when the contents of these five ions are in a relatively balanced range will the water become sweet, thick and delicious. " Zhao Feihong, director of the Drinking Water Professional Committee of Beijing Health Protection Association, explained.

　　According to the formula of taste index, we measured the taste of 12 kinds of packaged drinking water. The taste index of 9 kinds of water is higher than 2, and the best taste is Danone Yili drinking natural mineral water and Jingtian Baisuishan natural mineral water, with the taste indexes of 16.35 and 14.07 respectively.

　　The taste index of Jurassic natural mineral water (infant water) was 0.31, and that of 5100 Tibetan glaciers was 1.43, which did not meet the minimum recommended index of taste index.

　　Evaluation Report 3 Sodium Content

　　Three kinds of water should not be drunk by special people for a long time.

　　Scientific research shows that excessive salt intake is easy to cause diseases such as hypertension, myocardial infarction and cancer. The main component of salt is sodium chloride, so controlling salt intake is actually controlling sodium intake.

　　"For special people, such as infants, the elderly, hypertensive patients, and people with low immunity, the sodium content in drinking water should not exceed 20mg/L. Only water with sodium content below 20 mg/L can be called low-sodium water." Professor Li Fuxing, director of Beijing Public Health Drinking Water Research Institute, said.

　　After testing, the sodium content of 9 of the 12 kinds of packaged drinking water sent for inspection is lower than 20mg/L, of which the sodium content of natural mineral water of Bay Blue is only 1.32 mg/L..

　　The sodium content of Jurassic, 5100 Tibet Glacier and Kunlun Mountain mineral water was higher than 20mg/L, among which the sodium content of Jurassic drinking natural mineral water reached 154 mg/L. For special people, if they drink it regularly, it will have a certain impact on their health.

　　Evaluation report 4 Total number of colonies

　　Is infant water a concept?

　　In recent years, water under the banner of "mother and baby water" and "baby water" has quietly become popular in the market. However, in China, there is no relevant standard for such new concept aquatic products. Judging from the current market situation, the concept of "sterility" is the mainstay of most infant water. So, is "sterility" reliable?

　　We specially sent four kinds of infant water, including Nongfu Spring drinking natural water (suitable for infants), Italian Santa Ana baby mineral water, Bay Blue natural mineral water and Jurassic drinking natural mineral water, and compared two kinds of packaged drinking water of Nongfu Spring within the brand.

　　In fact, there are no restrictions on the total number of colonies in the existing national drinking water standards GB 8537-2008 Drinking Natural Mineral Water and GB19298-2014 Packaging Drinking Water. The only requirement for the total number of colonies is GB5749-2006 Hygienic Standard for Drinking Water, with a limit of 100cfu/ml.

　　According to the test results, the total number of colonies in Santa Ana baby mineral water in Italy is less than 1cfu/ml. The total number of colonies in Bay Blue and Jurassic reached 176cfu/ml and 1900cfu/ml respectively.

　　Interestingly, compared with the products in Nongfu Spring brand, the total number of colonies in natural water and natural water specially marked for infants and young children is less than 1cfu/ml. In other words, before Nongfu Spring introduced the concept of "aseptic" infant water, the products had been "aseptic".