Special feature of 1905 film network The animated film is released.After a lapse of 38 years, this film officially met the audience in the cinema for the first time. Perhaps, the saying of "returning a movie ticket" has been redefined in this film.

And this is Shanghai Animation Film Studio (hereinafter referred to as "Shanghai Meiying") behind the film, the second film work handed over this year after Tyrannosaurus Tu Tu with Big Ears in Action in the National Day file.

　

The two seemingly independent works are actually a kind of "inheritance" of the film maker to some extent. Mr. Wang is the co-director of the film "The Story of Heaven". At the same time, he also participated in the art work of the first season of the drama series "Tu Tu with Big Ears".

　

From the "old" to the new, and then renovate and repair the "old". In the past few years, Shanghai Meiying has always presented its "treasures" to everyone in the best form.

　

The charm of Shanghai Meiying is not only on the big screen.As early as last year, the "China Animation Alliance" gathered and customized a promotional film for the Beijing Winter Olympics, saying, "My old grandson is coming!" Who’s feelings have been ignited?

　

When the "Zhu Rong" rover landed on Mars, Shanghai Meiying took out the concept film of the 4D sci-fi cartoon "Fluorescent Fire". After watching it, anyone who didn’t marvel at it was still online.

　

Inheritance of "repair"

The story of Shangmeiying is as wonderful as its cartoon characters, but this time, let’s start with "The Story of Heaven".

　

In 2019, the main visual poster of Shanghai International Film Festival designed by Huang Hai was released, which surprised everyone. And this poster is based on the animated film produced by Shanghai Meiying.

In that year’s screening list, Shanghai Meiying also released two restored works, one is the full version of "Make a scene in Heaven" and the other is the 2K restored version of "The Story of Heaven".After the invoice was issued, "Tian Shu Qi Tan" became one of the fastest sold-out films. This is somewhat unexpected. After all, in the past, most of the animated films mentioned by the audience were "Make a scene in Heaven".

　

Making a scene in Heaven was completed by Shanghai Meiying in 2011. It is precisely because of this achievement that Shanghai Meiying saw hope that "classics will never go out of date". As a result, in 2018, Shanghai Meiying restarted the restoration work of "Tian Shu Qi Tan".

　

This repair work is not easy.Because of the limitation of early technical conditions, the storage medium of the original film is film. The film itself is very fragile, even if it is well preserved, it will inevitably cause some damage. The director of Shanghai Meiying told us that the team invested a lot of manpower and energy to repair the sound and picture.

　

Behind the simple expression, there is actually a very complicated process technology. In the end, the basic restoration of the film was completed by Shanghai Film Technology Factory and Shanghai Meiying, which ensured the basic content of the work and realized the work of "glue revolution". It is reported that the film has been repaired in the 4K version. This also caused the film to finally meet the audience after two years after the screening of the last film festival.

　

For many viewers, this is a "youth return". Memories of the movies I saw when I was a child are all emerging one by one, and even the "sequel legend" about this movie is not broken.

　

For Suda, the release of this film has not only fulfilled his dream, but also completed the unfinished story of the predecessors of Shanghai Meiying.

Mr Yunda Qian, the co-director of this film, is her university teacher. At the Shanghai premiere of the film, the 93-year-old director Yunda Qian appeared. Facing the recognition of the audience, he also said humbly, "I feel that we have not done enough. If we can do it in the future, we will do more work."

　

However, what is the release of such a film to the audience?Suda doesn’t want to emphasize the box office. After all, the release of this animated work is difficult to demonstrate with the box office itself. "Going to the cinema is not just about paying for feelings."

In Suda’s view, this restoration can make the audience feel better about "The Wonder of Heaven" and break the previous cognition on the small screen. No matter the sound or the picture, more different details can be found.

　

The vitality of IP

Suda has been busy for the last two months. I was interviewed by various media for Action of Tyrannosaurus Tu Tu with Big Ears and 4K Commemorative Edition.

　

Although these two works are presented to the audience with a brand-new look, we can’t ignore the fact that it has been 38 years since "The Story of Heaven" and the drama series "Tu Tu with Big Ears" has been updated, but it has been more than 15 years since the first season. It seems that from the outside world, these two works are already "past tense".

　

Suda seems to have become accustomed to these discussions, and bluntly saying that economic benefits are definitely not the purpose. "I understand that everyone has such a voice, because in the past, we did not produce a large number of new films, and we also understand the expectations of the audience."

In fact, the restoration of "The Wonder of Heaven" is to use digital technology to make the film glow with new vitality.

　

On the basis of the original film’s 89 minutes, a special behind-the-scenes feature was specially added at the end of the film, including some creative materials, restoration process and interviews with old artists. This is a tribute to the older generation of animation artists, but also a kind of China animation inheritance.

　

At that time, there were many ingenious ideas of old artists in the creation of the film "The Wonder of Heaven", but now it seems a little clumsy.

　

For example, in the four words of the title, the blue-black background pattern presents a "special effect" of flowing fusion. It is the old artists who pour blue-black paint into a basin and add solvent to make the paint "flow", thus shooting this wonderful "special effect" scene.

　

The TV animation "Tu Tu with Big Ears" with more than 100 episodes grew up with the post-90s and post-00s, and it was created by Shanghai Meiying for the purpose of making original and high-quality cartoons to reflect the life of contemporary children.The image of "Tu Tu" unexpectedly became popular on the short video platform two years ago, which made everyone see the vitality of IP.

From the small screen to the big screen, the movie version of Tu Tu with Big Ears has been striving to integrate the spirit of the times into its works and track the topics of social concern. It involves filial piety culture and pension topics.

　

It seems to be a mature drama IP, but this creation is not easy for Suda. In this movie, there is no collision between justice and evil, just want children to watch it with relish and touch them with emotion.

　

It doesn’t matter if you have doubts, it also represents the expectations of the audience.For these IPS in their hands, Suda said, "The old IP, because it was already there, we will repair it and develop it, and maybe it will take less time; Then the new work needs a process of incubation, cultivation and creation. "

　

As for the excessive public opinion of "fried cold rice", the speed is also accepted according to the order. The hard work behind the classic repair is no easier than an original IP. Classic IP needs to maintain its vigorous vitality, which can not be presented by simple preservation. "We are not completely copying the past to sell tickets again, but to create in depth again."

　

Not only the restoration of movies, but also the IP image authorization of Shanghai Meiying from a very early age.Especially at the beginning of 2019, the collection of doll toys, in which "Tian Shu Qi Tan" cooperated with a fast food brand, even sold as high as 500 yuan on a second-hand trading platform.

　

This series of IP authorization, actually from another level, is also the activation of IP.Of course, in terms of IP authorization, Shangmeiying pays great attention to whether the cartoon image is suitable for the brand. "Every IP has its own personal design, and we also value the concept of communication that can be set by someone in the future brand communication."

　

The story continues

"Innovation and inheritance" is the brand concept written by official website of Shanghai Meiying.

　

Reasonable IP authorization and development, as well as the restoration of classic films, are the best footnotes made by Shanghai Film and Television. To combine "inheritance" and "innovation" organically, we have to mention Meiying’s ink animation.

　

As early as the 60th anniversary of Shanghai Film Festival, it was announced that it would restart ink animation and launch the first feature film of ink animation. At that time, the official also released a 2-minute trial film, which attracted a lot of attention once it was spread.

　

After a lapse of four years, what is the progress of this project?Suda told us that the film is scheduled to be completed by the end of next year and is scheduled to be released in 2023. The duration of the film will be about 90 minutes, with almost no dialogue, and the story will be promoted by music. "It can be said with great pride that this will be the first animated feature film in China and even the world."

　

The 3D version of the official announcement has also made progress. "We will make a bold attempt to break everyone’s previous understanding of the image of the Monkey King in" Big Sky "and make a brand new the Monkey King in a three-dimensional space, which will be more in line with the aesthetics of young people as a whole."

　

In addition, the new Snow Child, which was created by directors Lu Hengyu and Li Shujie, will also be produced accordingly. In the future production process of Shanghai Meiying, there will be more than a dozen works coming out one after another.

In the face of marketization, Suda said frankly, "Not blindly pursuing the click-through rate and the box office, how to make a good work that can stay is the first thing that our creators should consider, and don’t produce a pile of cultural garbage."

　

With the special promotional film of the Winter Olympics going off again, the outside world is increasingly looking forward to the progress of the "cartoon universe" of the American film. At the beginning of this year, they launched the drama "Beautiful Film Paradise", but this short drama did not leave much sound. Su Da told us not to worry. They really saw the concept of "movie universe" and are creating an animated film "Make a scene in cartoon city", which combines the IP of Shangmeiying with real life.

　

No matter from the outside world, Shanghai Meiying is slowing down or speeding up now; Is it being questioned "fried cold rice" or insisting on bringing forth the old and bringing forth the new? They are always carrying on the good memories of several generations with a pen.

　

As Suda said, Shanghai Meiying is the national team of animation in China, which shoulders great responsibilities. It cannot just pursue commercial animation, and it is one of the responsibilities to inherit and innovate the art of its predecessors.

On December 26th, 2023, Huawei held a press conference on M9 and Huawei’s whole winter scene in Shenzhen. As the full-size flagship SUV of the leading generation of science and technology, the M9 supports the smart dessert spot for the first time, and intelligently senses the passenger position based on the industry-leading sound field matching algorithm. Listening to high-definition space audio songs through Huawei music in the cabin can adaptively adjust the listening area, so that users in each seat can enjoy a complete immersive listening experience and bring a heavy upgrade to the cabin space audio experience.

In April, 2023, Huawei Music realized the first boarding of high-definition space audio on the M5 version of the intelligent driving platform. Based on the Audio Vivid audio coding and decoding standard, it presented richer sound details in the intelligent cockpit, and made the sound linger around the users in all directions through virtual reconstruction of the spherical space. At the same time, under the deep integration and adjustment with HUAWEI SOUND, it brought the HarmonyOS cockpit users an immersive space audio listening experience with the main driver in the music center.

At the M9 conference released this time, HUAWEI SOUND created four dessert spots (main driver’s seat, boss’s seat, whole car and front row) through the Danish chief tuner, and all the positions were individually adjusted by Andhadhun. Combined with Huawei’s unique sound field matching algorithm and HarmonyOS 4, it can adaptively identify the position of boarding passengers and obtain tuning parameters efficiently, thus providing each passenger with the best listening dessert spot for spatial audio. At the same time, four sky channels will be added in the cockpit to form a 7.1.4-channel configuration. Through the industry-leading 25-unit professional-grade audio and the star-ring diffuser located in the center console, a wider and more uniform sound field will be brought, ensuring that passengers in any position in the car can experience music with a more sense of space, mobility and presence, and creating a special spatial audio listening sound field for each seat, so that users can sit in C position no matter where they sit.

Since the launch of the Space Audio Zone in 2022, Huawei Music has reached content cooperation with dozens of well-known record companies and labels at home and abroad, such as Taihe Music, Modern Sky, Sony Select, Street Sound and 2L, and has many popular singers’ space audio songs, including pop, classical, national style, jazz, rap, environmental sound and soundtrack of film and television dramas, as well as music based on. Open Huawei Music APP and click the "Space Audio" icon on the home page, and you can enter the special area to feel the wonderful charm of different types of songs given by space audio.

At present, Huawei Music has provided high-definition spatial audio content services for some models of Huawei mobile phones and tablets, as well as all models of AITO. In the future, it will continue to expand the content of terminal equipment and music library, so that listeners have more convenience and choice space to experience the enjoyment of "sound".

On February 27th, LI released its financial report for the fourth quarter and the whole year of 2022.

Data show that in the fourth quarter of last year, LI achieved revenue of 17.65 billion yuan, and the annual revenue of 45.29 billion yuan, up 67.7% year-on-year, but the operating loss in the same period was as high as 3.65 billion yuan, up 259.3% year-on-year.About every LI sold, the net loss is 27,000 yuan..

At the same time, the gross profit margin rose to 20.2% in the fourth quarter of 2022, butThe annual gross profit margin dropped to 19.4%.In 2021, the gross profit margin was 21.3%, down 1.9 percentage points year-on-year.

In 2022, the company’s operating expenses and R&D expenses were 12.45 billion yuan and 6.78 billion yuan respectively, up by 83.6% and 106.3% year-on-year, and other expenses related to employee management were 5.67 billion yuan, up by 62.2% year-on-year.

By the end of 2021, the number of employees in LI was 11,900, and by the end of 2022, this number had increased to 19,300, with a year-on-year increase of 62.2%.

However, as of the end of the fourth quarter of last year, the ideal book cash flow was still as high as 58.45 billion yuan. For the company, there is not much pressure on future R&D and management expenditures.

It generally takes a long period of loss for new forces to build cars. Even Tesla only turned losses into profits in 2020, and its annual gross profit margin during 2012-2022 experienced repeated fluctuations.

From 7.3% in 2012 to the peak of 27.6% in 2014, it then fell all the way until it stabilized and rebounded in 2020, and remained above 21% for three consecutive years.The gross profit margin in 2022 was 25.6%.

Therefore, the increase in operating losses is not a problem in the short term. It depends on whether the brand can shorten the time of profit through product layout. For capital, long-term interests can be considered, but patience is limited.

For LI, in 2022, it stopped production in Li ONE decisively, introduced L9, L8 and L7 in reverse order, and broke through the 20,000-vehicle mark in December, which also proved the correctness of its product strategy.

If the previous ideal was only individual combat, then the next step was the wolf tactics, and it didn’t give itself too many price barriers, unlike Wei Lai’s rigid high-end work, butThrough the iteration of new products, it gradually penetrated into the market space of 200,000-300,000 yuan..

Why should BYD break through the price bottom line at all costs? The purpose is to take the volume, and then share the total cost based on the general volume, and finally achieve the goal of quick turnover and small profits.

Ideally, to reduce the loss, it is difficult to rely solely on high-end products, and the real volume is concentrated in the range of 150,000-300,000 yuan.

Li Xiang, CEO of LI, once said that it is not a dream to sell 30,000 vehicles a month if the L7 Air version is delivered.

In January of this year, Ideality became the only car company with monthly sales exceeding 10,000 with 15,141 vehicles. The sales of L9 and L8 were hot, and the L7 was scheduled to be optimistic. This is also the reason why Li wants to have the confidence to achieve monthly sales of 30,000 in the future.

Ideally, the analysis of the product array is more accurate, such as the L9 (459,800 yuan) with the highest price, which is aimed at potential customers with sufficient budget and BBA. They hope to experience the fun completely different from the traditional high-end fuel vehicles, and at the same time, the six-seat layout meets the needs of Chinese family travel scenes.

The guide price of L8 is 339.8-399.8 thousand yuan, which is a reduced version of L9, and it is also six seats, but the price has dropped by 60-12 thousand yuan to meet those groups who want to buy L9 but have insufficient budget.

L7 focuses on five luxury SUV markets, with a guide price of 31.98-37.98 million yuan, which is cheaper than L8, making up for the gaps in five markets and directly grabbing customers from Audi Q5L and Mercedes-Benz GLC. This kind of consumers don’t care about six, which is more pragmatic and has limited budget.

But from that ideal background display,LI car owners used the smart big screen for more than 6 hours/week during parking.It also reflects from one side that people who choose LI have a high demand for entertainment functions of new energy vehicles, which is becoming a breakthrough to help new forces rapidly expand their market share.

In addition, the new forces also have great advantages in intelligence. They can rely on large-capacity batteries to achieve rich car experience, which traditional fuel vehicles can’t do at all.

In 2023, for the new forces, the cost of power batteries is expected to be greatly reduced. For example, Contemporary Amperex Technology Co., Limited has launched a half-price cooperation idea for large customers, and LI will be one of the cooperative car companies.

With the improvement of product structure and the initial effect of function optimization, the expenditure on R&D will also decrease in the future. LI is waiting for the mass production of Qualcomm Snapdragon 8295 chip, and the car system experience will be promoted by leaps and bounds.

Full text summary:Under the background of frequent negative news and employees blowing their own dirty linen, it seems that LI’s counter-attack road has not encountered much resistance, and the market of high-end intelligent new energy vehicles is still a blue ocean, which is also the basis for many new forces to dare to burn money. However, this year’s new energy market will usher in a cruel price war. Fortunately, it has not yet reached the high-end market. For new forces, adhering to the product concept of high scarcity and exclusiveness may be the key to avoiding strangulation.

introduction

At the beginning of December, the share price of Xiaokang shares went up and down after Celeste released a brand new high-end brand AITO, but after Huawei’s press conference appeared in AITO M5 yesterday, Xiaokang shares went down on December 24th. Economic analysts believe that this is due to Huawei’s increasing participation in AITO and M5, which broke the expectation that Xiaokang shares are Huawei’s automobile partners. This means that the Celeste SF5 blessed by Huawei is also afraid of being uncompetitive in front of the M5. However, from the perspective of the whole new energy track, it is still unknown how Huawei AITO asks about the future of M5.

01

On December 24, Xiaokang shares opened at 70.68 yuan. As of 10: 15, Xiaokang shares fell by 10% to 63.19 yuan, hitting the limit, with a turnover of 1.323 billion yuan.

Combing the car stocks in the secondary market today, the overall car sector fell, especially Xiaokang shares. CRRC called the secretary of Xiaokang shares, saying that this was caused by various factors in the secondary market and it was impossible to determine the specific reasons.

On December 23rd, Huawei unveiled two AITO cars at the flagship product launch conference in winter. At the beginning of December, Sailis, a subsidiary of Xiaokang, released a brand new high-end brand AITO. According to the official statement, AITO is a high-end smart car brand deeply empowered by Huawei. Compared with Sailis SF5, the R&D, manufacturing and sales services of AITO are deeply involved by Huawei, and Sailis also given great autonomy to Huawei. As soon as the news came out, Xiaokang shares had a daily limit on December 13, and its market value once again stood at 100 billion market value.

At the press conference, Huawei unveiled the first model of AITO brand-Wenjie M5, and started the pre-sale. The new car is positioned in a medium-sized luxury electric extended-range SUV, which is the first car equipped with a Harmony OS smart cockpit. The new car will be exhibited in 180 stores in 42 cities of Huawei. This is the second new car exhibited in Huawei stores after Cyrus SF5.

The appearance of AITO did not drive the share price of Xiaokang shares to rise, but plummeted. Shen Meng, chairman of chansons Capital, told CRRC: "Huawei released auto products based on its own system, but it did not involve Xiaokang shares, breaking the expectation that Xiaokang shares are Huawei’s auto partners."

From the above, although the AITO brand belongs to Cyrus, most of what we see from the AITO brand and the M5 model in Wenjie is the shadow of Huawei, except that the model name does not carry the Huawei logo, which basically belongs to the car built by Huawei.

02

Xiaokang Co., Ltd. was established in 2007 and listed on the A-share market in June 2016. The company’s business scope includes R&D, production, sales and service of complete vehicles and their engines and parts. Before catching up with Huawei, Xiaokang shares had been in a marginal situation. From 2018 to 2020, the revenue and profits of Xiaokang shares showed a downward trend, and the accumulated losses in three years exceeded 1.6 billion yuan; At the same time, its capital-liability ratio is as high as 79%.

At the beginning of 2019, Xiaokang shares and Huawei signed a comprehensive cooperation contract to cooperate in the field of new energy vehicles. Since then, Xiaokang shares have gradually entered the eyes of investors in the capital market. In April 2021, Huawei Zhixuan reached a cooperation with Xiaokang, and Huawei said that it would sell the new energy Cyrus under Xiaokang in its sales channels; At this year’s Shanghai Auto Show, the Seles Huawei Smart Selection SF5 jointly built by Seles and Huawei was officially listed and jointly sold in both channels.

Regardless of the sales volume of Celestial SF5, the advent of Celestial SF5 blessed by Huawei alone made Xiaokang shares in the capital market. The share price of Huawei Xiaokang shares rose from 8.81 yuan/share at the beginning of November last year to 77.77 yuan/share around June this year, an increase of 782.75%.

Relevant data show that since the listing of Celestial SF5, its sales from April to November were 129 vehicles, 204 vehicles, 1097 vehicles, 507 vehicles, 715 vehicles, 1117 vehicles, 1926 vehicles and 2205 vehicles, with a total of 8,170 vehicles this year. Although compared with the past, Celestial SF5 has supported the sales of Xiaokang shares, this sales volume is not as good as when it first came out.

03

It is worth noting that China National Intellectual Property Administration showed that AITO was applied by Zhengde Electronics Co., Ltd. on March 29, 2021; On August 3, 2021, AITO trademark was transferred from Zhengde Electronics Co., Ltd. to Chongqing Haokang Enterprise Management Consulting Co., Ltd. According to the data, the consulting company is a wholly-owned subsidiary of Chongqing Xiaokang Industrial Co., Ltd.

The trademark ownership of AITO high-end new energy brand, which is deeply involved by Huawei, belongs to Xiaokang shares, which also means that for Xiaokang shares, AITO brand models are "well-known".

Now, after Huawei-led AITO high-end brand M5 appeared, how to develop Celeste SF5 has become another problem. It is still unknown whether Xiaokang shares, which have entered the club with a market value of 100 billion yuan, can win the favor of investors with Huawei.

From the current point of view, if the dominance of Cyrus is still in the hands of Xiaokang shares, Huawei will be more and more involved in the appearance of the brand new AITO. Compared with Huawei, Cyrus has few chips left. In Huawei, well-off society is not the only choice. Now Huawei has cooperated with other automakers such as Auto and Beiqi Extreme Fox. But for Xiaokang, Huawei is the catalyst to promote it on the new car track.

Although Huawei has repeatedly denied that it will build a car next time, it is generally believed that it is only a matter of time before Huawei will build a car next time. Then, in the future Huawei stores, when Huawei’s smart selection of Celestial SF5 and AITO’s world M5 are placed at the same time, Celestial SF5 may not be competitive.

It is worth noting that AITO Wenjie M5, a new entrant of high-end new energy brand, is still facing competition in the face of new car-making forces such as Weilai and Ideality, which have already occupied a certain market share in the high-end luxury new energy market, and high-end brands that traditional car companies such as Zhiji and Lantu have devoted themselves to building, despite Huawei’s blessing.

　　March 27th On March 24th, 2024, the 4th West Coast International Auto Show was successfully concluded in Qingdao World Expo City (No.3399 Sansha Road, Huangdao District).

　　The exhibition opened two indoor exhibition halls S1 and S2 and some outdoor exhibition areas of Qingdao World Expo City, with an exhibition area of more than 30,000 square meters. More than 60 participating brands brought more than 400 display models to the exhibition. During the three-day exhibition, more than 2,000 on-site orders were placed, and the turnover exceeded 300 million yuan. In 2024, the new automobile consumption boom zone in Qingdao was detonated!

　　New car debut, crowds surging west coast

　　As the first official auto show in Qingdao in 2024, it is also one of the four official brand auto shows in Qingdao. The 2024 West Coast International Auto Show has attracted much attention and made the new district in March particularly lively.

　　With the care and support from all walks of life, the West Coast International Auto Show has been attached to the new area for four years, adding a brand event to the Expo City and becoming a dazzling business card for the exhibition industry in the new area. In terms of the scale of participating brands and the number of people visiting the exhibition, this exhibition has achieved a new leap, with a long queue at the entrance, a lot of people in the exhibition hall, good news on the booth and a barrage rolling in the live broadcast room.

　　Looking up at the brand to start the first automobile exhibition in Shandong, although it is only a static display, the close-range test ride contact has greatly satisfied the curiosity of the audience.

　　SAIC-Volkswagen made its debut with all models, and luxury manufacturers’ exhibits and wonderful car models became live stars.

　　() Brought the "Glory Edition" of all models, and took the price/performance ratio to the end.

　　ICAR 03, Ford Fierce Horse, brand-new Krypton 001, Dongfeng Yipai 007, Geely Yinhe E8, Aouita 12, Chery Fengyun A8, FAW Audi Q4 e-tron, Haobo HT, brand-new Mercedes-Benz E-Class … dozens of new cars appeared in the official exhibition in the new year, bringing new features to the new district and injecting vitality into urban culture and citizen life.

　　When the low price "falls", the regional economy will show its benefits.

　　Run a meeting well and enliven a city.

　　As a "famous exhibition city" under the new economic format, West Coast New District stands out with strong policy guidance and meticulous service attitude, aiming at building the most beautiful exhibition coastal zone in China and becoming a gathering place for exhibitions of characteristic industries.

　　"Vitality" is synonymous with the exhibition industry in West Coast New District, which not only comes from sharp market insight, but also depends on active regional groups and consumption potential.

　　In the beginning of 2024, the wave of price reduction led by new energy brands began again in an orderly manner. The highest discount is 160,000 yuan, cash official reduction, deposit inflation, replacement subsidies, and attractive price policies are all over the 2024 West Coast International Auto Show, which has also become one of the reasons why many consumers come here.

　　On-site FAW Audi, Mercedes-Benz and FAW Hongqi booths were crowded, and new energy brands made excellent transactions. The exhibition scale of pure electric brands is nearly half, and the figure of new energy vehicles occupies almost every booth.

　　The new industry outlook and new consumption boom are flourishing in the new district, which will be displayed in the panorama of the 4th West Coast International Auto Show in 2024.

　　Buy a car, get a good gift, watch the exhibition and win the gold bars. With a more immersive exhibition experience, the West Coast International Auto Show is also rewarding this fertile land. The official first exhibition of the opening year ended successfully, bid farewell to Huangdao for the time being, focus on Laoshan, and set off in glory in May for the 23rd Qingdao Spring International Auto Show in 2024! (Reporter of this website)

　　When Wang Hai, a tall man, appeared in front of Chengdu Business Daily reporters, he would not attract much attention. He didn’t wear his trademark sunglasses, the personal logo that has been with him in his anti-counterfeiting career for the past 21 years. But when it comes to taking pictures, the black sunglasses appear on his face in a blink of an eye.

　　The man who used to wear the hat of "fake hero" is now 43 years old. With the promulgation of the new Consumer Protection Law and the improvement of a series of relevant laws and regulations, it is easier for consumers to protect their rights. Today’s Wang Hai seems to be inferior to the "fake idol" who has been shouting and fighting all the time. With only 100,000 fans in Weibo, he is not even "online celebrity", although his personal introduction is still "the first person to fight counterfeiting".

　　However, with the emergence of more and more professional counterfeiters, consumer rights protection has entered a normalization, and Wang Hai is only one of many professional counterfeiters.

　　When online shopping has become an important way of consumption, professional counterfeiters have begun to specialize in e-commerce. Liu Yanqing sued more than 30 cases in half a month, all of which were related to online shopping. He said that after he picked out the thorns, the operators would definitely improve, which was a thunder for future consumers.

　　Professional counterfeiters have gone through 21 years from barbaric growth to rational rights protection. Nowadays, they prefer to be called builders. "Promote the improvement of relevant laws and claim compensation within the legal bottom line."

　　Wang hai

　　"My personal pursuit is to be a builder"

　　"This year, I don’t rule out playing net red and playing Wechat business."

　　Wang Hai, who owns four business investigation companies, currently has more than 30 employees, mostly lawyers and investigation managers. Last year, more than 500 cases were handled, with an amount of more than 10 million. The company is mainly engaged in three kinds of businesses to help consumers defend their rights and fight counterfeiting; Knowing and buying fakes; Employed by enterprises, counterfeiting for enterprises. The third is the focus of his business.

　　Compared with before, Wang Hai’s exposure has decreased, but his cooperation with government departments has increased, more than 400 times a year. He has become more gentle, not always "pinching". In his own words, it is called "rational blood".

　　"My personal pursuit is to be a builder. Solve the problem constructively. " What Wang Hai hasn’t changed is the clarity of thinking and the endless desire to express. He said that he expected to promote consumers’ awareness of rights protection and the integrity of China people, so as to advance the law.

　　Nowadays, compared with the endless stream of "online celebrity", Wang Hai is not a name with internet popularity anytime and anywhere. He sent a Weibo, and there were often only a few or dozens of comments and reposts. "There is no deliberate management, and I don’t want to be too conspicuous. Being online celebrity is not the goal."

　　Wang Hai is dismissive of today’s "online celebrity economy". He mentioned that many online celebrity stores sell all kinds of cosmetics and clothing, but many of them are refurbished by stalls, and there are quite a few inferior products. "This year, we will not rule out playing online red and playing Wechat business."

　　What Wang Hai is pondering now is how to promote the establishment of the Whistleblower Act (whistleblower sharing fines) in China. He said that he had previously reported Nike, and the maximum bonus given by the government department was 100,000 yuan. And if the Whistleblower Act can be established, 30% to 50% of the fines imposed on enterprises will be distributed to whistleblowers, which will give every insider, even corporate executives, the incentive to become a voluntary supervisor.

　　Another goal of Wang Hai is to promote consumer organizations that can play games. He gave this organization, which is still spinning in his mind, a grounded name "Children’s Mothers Association". Wang Hai said that the "Children’s Mothers Association" can set up a laboratory to test all kinds of goods at any time; Detectives can be sent to investigate the production of each enterprise and test reports can be issued. The price violence of foreign milk powder will not happen, and it can also fight against the format contract with overlord clause. "If the child’s mother is associated with 1 million people, pricing consumers can participate."

　　Liu Yanqing

　　From shopping malls to online shopping.

　　You can easily take screenshots to collect evidence without leaving home.

　　Liu Yanqing, who has 15 years of experience in counterfeiting, is a native of Beijing. His office is hidden in a two-bedroom apartment in an old residential area near the Apple Orchard in Beijing. His company has only five or six employees at present. The main business, of course, is counterfeiting. Last year, after deducting employee salaries and various costs, Liu Yanqing’s net income from counterfeiting was around 800,000.

　　"85% of my cases now are e-commerce counterfeiting." Liu Yanqing, who once beat more than 50 large shopping malls in Beijing at least once, is now dying with e-commerce companies more often. The first e-commerce anti-counterfeiting took place in 2013. He bought cosmetics of a well-known brand for 4,000 yuan online and sent them to the headquarters of the brand in China for testing, and came to the conclusion that the outer packaging did not match the genuine product. Finally, under the mediation of the court, after six months, he got 4000 yuan compensation.

　　Study various judicial interpretations

　　According to Liu Yanqing’s cost performance ratio, the first experience of "online counterfeiting" was not a "good business" during his counterfeiting career. But this stubborn Beijing man feels that the other party’s attitude of downplaying only "regulatory mistakes" has hurt himself. He began to switch from shopping malls to online shopping.

　　In the past more than half a month, Liu Yanqing has claimed more than 30 cases from various e-commerce websites. Liu Yanqing has her own understanding of the reason why she moved from a physical store to an e-commerce. He said that although online shopping is more difficult than physical stores, for example, it can’t communicate directly with the supervisor, but it can only communicate by phone, and it is easy to be refused compensation. However, compared with physical stores, online shopping can crack down on fakes without leaving home, and it is easy to obtain evidence and screen shots. The evidence of screen shots is notarized and preserved, which is very convincing in evidence and the proportion of successful claims will be higher.

　　Liu Yanqing, who just graduated from junior high school, studied laws including the Consumer Protection Law and various related judicial interpretations of the Supreme Court. In order to crack down on jewelry, he specially studied jewelry appraisal and was familiar with relevant industry standards. This made him practice a pair of critical eyes, and when he searched online, he knew which goods had false propaganda or other certain problems even in the description.

　　On February 26th, Liu Yanqing bought a bracelet marked "Baltic amber beeswax" in JD.COM shopping mall, and the price was 1799 yuan, while the original price was 17990 yuan, equivalent to 10% discount. It took only four days for Liu Yanqing to buy the goods, file a claim, return the goods, return the payment, and get the compensation of 2500 yuan.

　　Liu Yanqing took out a set of national standards for jewelry and the notice of the National Development and Reform Commission on the interpretation of the relevant provisions of the Provisions on Prohibiting Price Fraud. These two documents are the basis for his quick claim. He said that on the online shopping page of this bracelet, the place of origin is obviously the mainland, but the name is marked with the Baltic Sea, which is suspected of falsely marking the place of origin. This bracelet was put on the shelves on February 24, and the original price was marked with more than 10,000 yuan. There must be a transaction record of the original price sales, otherwise it is a virtual standard price.

　　I used to watch Wang Hai fake on TV.

　　Because of the revision of the Civil Procedure Law in 2014, it is stipulated that online shopping disputes can be prosecuted in the court where the goods are received, which makes Liu Yanqing’s e-commerce anti-counterfeiting cause more good news. He laughed and said that he could sue the e-commerce operators who he thought had problems all over the country in the Shijingshan court at his doorstep.

　　Liu Yanqing’s e-commerce anti-counterfeiting process has been completely streamlined. He will give employees standardized training in food, clothing, jewelry and other commodities in advance, and then let employees find out the products that describe problems, and then he will screen them himself and place an order after confirming that they are correct. "A dozen are accurate."

　　However, the name Liu Yanqing is not a popular name for many online shopping platforms. His Amazon account was cancelled for "violating online trading rules". Or, the operator will tell him that the goods are out of stock and let him choose to return them. "I entered the blacklist of e-commerce, but it doesn’t matter. I can also register many other accounts. There are more than a dozen."

　　Liu Yanqing, who has driven a taxi, opened a canteen and sold mutton kebabs, once watched Wang Hai’s counterfeiting on TV. After stepping into the business of professional counterfeiters, I found that this industry with a little personal heroism brought him unprecedented self-confidence.

　　He was once "threatened" by the store to report his extortion. But Liu Yanqing, who is a little "mixed", responded like this: "If I knock, I knock internally according to the law, and I don’t do it if I don’t do it."

　　Feng zhibo

　　"Almost all the claims were won last year."

　　"I hope that fakes can be bought less and less."

　　Feng Zhibo, a Wuhan native who started counterfeiting in 1997, now lives in Guangzhou. He has two identities, one is a professional counterfeiter and the other is a clothing operator. He said that it is precisely because he is counterfeiting and knows the cost of illegal business that he will be more cautious when doing clothing business.

　　In 2013, there was a provision in the Supreme Law on several issues concerning the application of law in the trial of food and drug disputes. If there was a dispute over the quality of food and drugs, the buyer claimed the rights from the producers and sellers, and the producers and sellers made a defense on the grounds that the buyer knew that there were quality problems in the food and drugs but still bought them, the people’s court would not support it. This means that even if you buy a fake knowing it, it will not affect the claim.

　　Last year, Feng Zhibo focused on food counterfeiting. For a whole year, he has been arguing with ordinary food with cod liver oil, suing for compensation, and probably got millions of compensation. "Professionals buy problematic goods, so less will be left in the hands of consumers. From this perspective, it is good for the market. I hope that fakes can be bought less and less."

　　Last year, Feng Zhibo, who likes to be more serious, won almost all the claims. The only case that lost in the first instance was changed in the second instance, and Feng Zhibo, who got the verdict, was somewhat gratified, which meant his 100% winning rate. He believes that this is a more perfect law to protect his legitimate rights and interests.

　　Say/method

　　A professional counterfeiter in the eyes of a lawyer;

　　Counterfeiting is conducive to market regulation.

　　Qiu Baochang, head of the lawyers’ group of China Consumers Association, told Chengdu Business Daily that personally, professional counterfeiters should not kidnap them with morality as long as they have not violated the law. The existence of professional counterfeiters is beneficial to market purification, to the interests of consumers, to the protection of legitimate enterprises and to market regulation.

According to the city express, late last night,Chen Ze, a well-known game anchor, clashed with his neighbors during the live broadcast. The neighbors loudly reprimanded Chen Ze for disturbing the people every day, and then rushed into his home.

Subsequently, Chen Ze Weibo’s account @ Mushroom Mushroom did not send a message to respond to disturbing people:

At five o’clock in the morning, Chen Ze replied to the netizen: Don’t talk nonsense, it’s better to have more public figures than less … …

Early this morning, related topic words rushed to the top of hot search.

In this regard, someNetizen saidUnderstand the neighbors, now the house is not sound-proof, and the live broadcast really disturbs the people.

Zhang Cheng 0227: Actually, the anchor is really disturbing the people. Now the house is not soundproof, and the live broadcast is just at night. Everyone will collapse when they go to work during the day and live next door at night. You can change the time, or change the room like the video said. Neighbors can do this probably because negotiations have been ineffective for a long time. What’s more, he is a big anchor.

Sleepy or don’t want to sleep: I understand this neighbor too well. I can also hear a man broadcast live every night, and it is noisy at 11 o’clock every night until the early morning.

Line draft: Noise disturbing people deserves to be scolded! These anchors are so loud when they are broadcast live. Can you stand it if it were you?

I really don’t want to cut my hair: you can’t do whatever you want just because you are online celebrity, but you still have to respect the routine of ordinary people!

Fat man Wen Na: The sound insulation in the building is really bad now, and neighbors are excusable for being too noisy.

Some netizens also said,We can’t just say that the live broadcast disturbs the people, and it’s not right for neighbors to break into houses privately. I hope both sides can solve it peacefully.

Xiao Qingmei 9213: However, it seems bad for that neighbor to break into a house … …

Eat a chestnut in Tian Tian _ Tian Jiarui’s handsome version: It’s not right to disturb the people, and the other side has problems. I hope both sides can solve it peacefully.

I don’t know whose child it is: first of all, we should check whether his voice is loud in the recent live broadcast, let the police decide whether it is disturbing the people, and then deal with the problem of neighbors breaking into houses.

Original title: The well-known anchor was reprimanded late at night, and the female neighbor rushed into his house! I respond

Editor: Yang Hong Editor: Wu Zhonglan Audit: Feng Fei

On August 29th, 2023, Macheng Technology held the second Macheng Technology Day with the theme of "Run the truck NOA", and shared the innovative practice that Macheng truck NOA (navigation-assisted driving) took the lead in breaking through 50 million kilometers and operating safely without accidents, deeply interpreted the new generation core technology of Macheng truck NOA, and cooperated with Shentong Express and Shentong Express on the spot. Intelligent driving of trucks has entered the stage of large-scale commercialization.

Ma Zheren, founder and CEO of Won Che Technology, said, "Won Che truck NOA has been operating safely for more than 50 million kilometers with zero accidents. Since the end of 2021, Hunche Technology and its OEM partners have successfully mass-produced smart heavy trucks, and Hunche truck NOA has successfully covered the national high-speed trunk lines. Its value of safety, labor saving, labor saving and fuel saving has been widely recognized by head logistics customers, and it has realized the large-scale commercial operation of smart heavy trucks. This is the common achievement of the close cooperation of the truck autonomous driving industry, and has formed a leading position in the world. Through the platform of Suiche Science and Technology Day, we share and discuss the technological innovation and application practice of truck autonomous driving with industrial partners to jointly promote the accelerated development of the industry. "

Ma Zheren, founder and CEO of Yuche Technology

Wei Bingwu, director of Shanghai SME Development Service Center, was invited to attend the meeting. He said that Hunche Technology is one of the key unicorn enterprises in Shanghai, and congratulated Hunche on his achievements in autonomous driving technology and products. The city service center will rely on the "Shanghai Enterprise Service Cloud" as the platform carrier, actively link resources, further do a good job in unicorn cultivation, and empower enterprises in the critical period of growth.

　

NOA, a winning truck, travels safely over 50 million kilometers, and the commercial value of autonomous driving has been verified on a large scale.

Mache Technology has cooperated with more than 100 shippers and carrier fleets to carry out normalized intelligent heavy truck operation services, with a commercial operation mileage of over 50 million kilometers, covering more than 340 trunk high-speed operation lines in seven core economic zones across the country, with a cumulative shipment of nearly 50,000 times, all of which were completed by a single driver. In the normal commercial operation of intelligent driving heavy trucks for more than 600 days, the automatic driving mileage accounts for more than 90%, which continuously creates significant value for logistics customers in terms of safety, manpower saving, labor saving and fuel saving.

Ayushun, Executive Vice President of Mache Technology

• Security:On Science and Technology Day, Pacific Insurance and Hunche Technology jointly released the industry’s first complete annual smart driving heavy truck insurance data report, which compared the safety performance and accident data of smart driving heavy trucks and traditional heavy trucks in detail. Compared with manual driving, intelligent driving can be reduced by more than 75% in core indicators such as pre-collision warning, lane departure warning and sudden deceleration.
• Save people:NOA, a winning truck, changes the driver from the previous pure manual driving mode to a simple and relaxed safety officer mode, which greatly reduces the work intensity and driving fatigue. Through safe and sustainable single driving, the ratio of people to vehicles has been significantly reduced in various trunk logistics subdivision scenarios such as express delivery, contract logistics, LTL and vehicle-specific lines, and the labor cost can be saved by 20%~50%.
• Save effort:Hunche Technology and Beijing Institute of Technology’s aerospace human factors engineering team introduced aerospace human factors research into truck autonomous driving. After 134 trips of transportation tasks and nearly 120,000 kilometers of drivers’ physical fatigue and psychological fatigue index tests, the results show that compared with traditional truck drivers, the physical fatigue of intelligent truck drivers who use NOA, a well-won truck, decreases by about 35%, and the psychological fatigue decreases by about 11%. This test provides industry norms and standards for human factors research of intelligent truck driving, and fills the gap in the industry. The two sides pioneered a research method for testing the physiological and psychological fatigue indicators of smart truck drivers. The signals of physiological and psychological indicators such as EMG and ECG were collected through wearable skin and ECG modules, and a multi-modal biomathematics model of driving fatigue based on three dimensions of physical load, alertness and cognitive load was constructed.
• Fuel saving:According to NOA commercial operation data of Hunche truck, the fuel saving performance of Hunche intelligent heavy truck is better than the customer’s fuel consumption assessment standard in the core freight flow direction of East China, South China, North China and Central China, and the average fuel saving per 100 kilometers can reach 1-3 liters, which is 3%-7% compared with excellent human drivers. Among them, 30% of the normal operation lines can achieve 7%-10% fuel consumption reduction.

NOA, a winning truck, leads the level of truck automatic driving technology. Its national expressway availability rate is 100%, and the commercial operation coverage rate of expressways has reached 70%. It also overcomes the problems of continuous bends, long downhill, continuous tunnels and lack of RTK positioning signals, and realizes safe and reliable traffic on complex roads. The original fuel-saving algorithm (FEAD) of Hunche Technology has completely surpassed the predictive cruise algorithm (PCC), and achieved lateral control, traffic flow response, global speed planning, and more accurate calculation of load and rolling resistance coefficient, which significantly improved the fuel-saving effect. Aiming at the limitation of heavy truck data transmission, NOA creatively realized the enhanced shadow mode of combining end and cloud, directly purified driving data at the vehicle end, uploaded high-quality data fragments, and formed 550,000 high-value scenes, which were simulated and trained in the cloud data lake. The version update cycle only took 14 days.

　

Three core technologies in the new stage of NOA for winning trucks

Dr. Yang Ruigang, CTO of Hunche Technology, said that starting from the 50 million km milestone, the automatic driving technology of Hunche truck will accelerate the expansion of the capability boundary, especially: better national road performance, surpassing the higher cognition and smarter decision-making of old drivers, and supporting the OEM to realize more and faster vehicle adaptation. On the Science and Technology Day, Winch Technology comprehensively interpreted the three core technologies in the new stage of NOA of Winch Truck:

• End-to-end network with security fenceEnd-to-end network can significantly improve the performance of autonomous driving, which is a general trend in the industry. However, the traditional end-to-end network is difficult to be applied to real scenes on a large scale because of its lack of interpretability and reliability and lack of security guarantee. Qiche innovatively put forward the "end-to-end network with security fence", which decomposes the traditional end-to-end network into several differentiable sub-networks, establishes an interpretable end-to-end network, and constructs a security fence to restrain it, so as to maximize the use of the intelligence of the end-to-end network and ensure the safety of autonomous driving. At the same time, the Occupancy Grid Map-OGM is used to represent in three-dimensional space, so as to realize the effective recognition of special-shaped objects and complex scenes. In addition, in view of the challenge of heavy truck’s long sensing distance to OGM’s computing power and memory consumption, we have developed an efficient OGM technology, which adopts adaptive granularity and sparse algorithm to reduce computing power consumption by 55% and memory consumption by 70%, and provide users with higher cost performance.

Dr. Yang Ruigang, Won Che Technology

• Won the super driver.NOA, a winning truck, has approached the outstanding drivers of human beings in behavior at present, and even surpassed the outstanding drivers in several key dimensions such as fuel consumption. In order to continuously optimize the NOA performance of Won-Che truck, and achieve a comprehensive transcendence over the old human drivers in driving behavior, Win-Che Technology began to build a Win-Che super driver by combining the massive data obtained from commercial operation and the highly intelligent LLM model. Firstly, the driving behavior and scene data are atomized and subdivided in more than 300 dimensions, such as weather, road material, lighting, road structure, traffic flow, vehicle type and load, and naturally linguistized; At the same time, combining manual labeling and automatic labeling to form positive and negative driving behavior atomic sets, LLM model is fine-tuned, and a general intelligent big model TruckGPT focusing on truck automatic driving is customized. In view of the long tail problem that is difficult to deal with in the contemporary autonomous driving technology, the general intelligence of TruckGPT is used to optimize driving behavior, to build a super driver, and to strive to surpass the old driver in terms of fuel consumption, safety and driving comfort.

　

• Ma che zhi Jia platform
• In terms of hardware, Manche Technology has designed a new generation of ADCU computing platform for truck intelligent driving system. The new platform provides powerful AI and CPU computing power to meet the needs of trucks for remote sensing and fuel-saving algorithms. In view of the challenge of closed-loop data caused by long-distance weak network and changeable working conditions of trucks, the new platform provides large-capacity storage capacity and data management system, and ensures the success rate of high-value data return to 99.9% through technologies such as data compression and intelligent breakpoint continuous transmission. The new ADCU has also reached the functional safety level of ASIL-B and the information safety level of ISO 21434 certification, which fully meets the harsh operation and maintenance environment of trucks.
• On the platform software level: Penche Technology has developed the core functions of vehicle hardware management, basic functions of system software, functional safety and information safety management, following the design concepts of integrity, universality and standardization. The platform software includes software development packages such as Vehicle Abstraction (VAL), Sensor Abstraction (SAL) and automatic code generation, which greatly improves the research and development efficiency and reduces the adaptation time of NOA, a brand-new truck, to 9-12 months.
• In the aspect of truck EEA architecture: Hunche Nebula architecture has released a new generation of functions, providing more efficient and flexible solutions for OEM and Tier-1 partners. The new generation scheme uses the communication architecture of Gigabit Ethernet, which effectively solves the bandwidth bottleneck of traditional CAN/LIN bus. At the same time, the new generation of Hunche Nebula architecture also provides IASP standardized service library to meet the needs of rapid application of new models and high-performance transformation of old models at controllable cost. The overall scheme realizes full modular software and hardware decoupling, can be split and delivered in multiple dimensions, adapts to the differentiated electronic and electrical architecture of multiple OEMs, and efficiently supports the upgrade of truck EEA architecture.

　

Mache Technology signed purchase and strategic cooperation agreements with Shentong Express, Zhongtong Express and Debon Express.

At the site of this Science and Technology Day, Science and Technology Co., Ltd., Dongfeng Commercial Vehicle and Shentong Express signed the first batch of 500 smart heavy trucks procurement and strategic cooperation agreements, China Heavy Duty Truck and Zhongtong Express signed the first batch of 200 smart heavy trucks procurement and strategic cooperation agreements, and Debon Express signed the smart heavy trucks strategic cooperation agreement.

The annual San Diego Comic Con is just around the corner.

Special feature of 1905 film network　 The annual San Diego Comic Con is coming again! This year’s comic-con is still full of stars, crouching tiger, hidden dragon, famous directors such as Spielberg, and superheroes such as Justice League, Raytheon and Panther are also gearing up. Game of Thrones, which has been on the altar all the year round, can’t be underestimated as well as rising star westworld. For a time, the eyes of fans all over the world turned to this beautiful coastal city.

Speaking of the impressive activities of Comic-Con, what Xiaobian first thought of was the one that surprised fans in 2013.

On July 20th, 2013, Hall H of the San Diego Convention and Exhibition Center (the main venue of the comic exhibition) was packed. The staff introduced the post-production to the fans, but the scene suddenly went into darkness and the microphone suddenly lost its sound. This scene made people think that there was an accident.

Suddenly, a thunderous voice resounded through the hall: "Man, look at how low you have fallen!"? Gathered in the dark, like wild animals! " After saying his word, a "lightning" threw a cold white light out of thin air. "Shake Sen" Tom Hiddleston stood proudly on the stage in the gorgeous armor of the evil god Loki, scanning the audience coldly, and the excited screams of the fans almost overturned the roof.

"Shake the Sen" into the play

Later, "Shake the Sen" continued to set a good example, giving people the illusion of watching Shakespeare’s stage plays.From Asgard, the fairy palace, the proud little public performance sometimes called on the audience: "Call my name and be loyal to me!" " Sometimes put your index finger on your lips to signal that everyone is quiet, control the rhythm strongly, and the gas field is breathtaking.

"Shake the Sen" gas field is breathtaking.

In this way, Loki "swept" Hall H with lightning speed/storm. Although "Shake Sen" is very attractive, the glittering logo behind him is equally eye-catching. Non-fans and fans can’t help asking: What kind of grand event is San Diego Comic Con? (Xiaobian won’t tell you, this is the real wonderful conference 23333)

Although San Diego Comic-Con always comes as scheduled, not everyone knows its ins and outs.Let’s review its "past lives" together ~

　

Origin & Things You May Not Know

　

"International Comic-Con: San Diego", referred to as SDCC, usually lasts for 4 days (Thursday to Sunday) and is held in summer.San Diego is located in the southwest corner of California, USA.Known for its warm climate and numerous beaches, it is known as the "best city in America" and the economic center of the San Diego-Tijuana metropolitan area.The current comic-con event has become a diversified comprehensive event, the scope is not limited to comics, and works from different fields have entered one after another, and the publicity and promotion conferences of all parties are fierce, but it was not the case at first.

"Quanyou" is a creative exhibition.

　

The first San Diego Comic-Con was held in 1970, when it was founded by a group of comic fans such as Schell Doff and Richard Alf. Schell Doff initiated the Detroit Comic-Con in the 1960s (one of the first veterans of comic-Con). He moved to San Diego in the 1970s and prepared a one-day mini-exhibition on March 21st, hoping to take this opportunity to organize large-scale exhibitions in the future. Perhaps he never thought that San Diego Comic Con would become the focus of the world in the future.

9 comic book fun tips

　

1. After the initial mini-exhibition, the first San Diego Comic-Con, which lasted for three days from August 1 to August 3, 1970, attracted 300 people (another 100 people were written by foreign media). Although it seems sparsely populated now, considering the cultural environment at that time, this figure has demonstrated the attraction of Comic-Con to the public.

The El Coste Hotel, one of the local landmarks, was once the main venue for the exhibition.

　

2. Comic-Con once set up the University of California, San Diego, San Diego Golden Hall, El Coste Hotel, etc. As the venue, in 1991, the main venue was moved to the San Diego Convention and Exhibition Center. In recent years, libraries, theaters, children’s parks, etc. will also undertake some activities.

The San Diego Convention and Exhibition Center is integrated with the beautiful scenery, and the dome has a sense of design.

3. The full name of Comic Con — — The name "International Comic-Con: San Diego" was first formed in 1995. Before that, the Title of Comic-Con was changed several times. In 1970, it was called "Golden State Comic-Con", in 1972 it was called San Diego West Coast Comic-Con, and in 1973 it was a concise San Diego Comic-Con.　Every year, there will be a preview field the day before the official opening (Wednesday night) to provide participants with an "exhibition catalogue", which is actually to let them know about the main activities, exhibitors and guests. The preview activity is only open for 3 hours (6 -9 pm), so this night is also called "warm-up night".

The first San Diego Comic Con was actually called "Golden State Comic Con"

San Diego West Coast Comic Con, a former name, is also cool.

　

4. Los Angeles is close to San Diego. Guess what the Hollywood team first entered the San Diego Comic Con to promote? Of course, the American people are obsessed with it now! Charles Liebencott, the director of the film’s announcement, put slides on the stage, but the scene was deserted, and only a handful of people participated in the exhibition, in sharp contrast to today’s sea of people.

Hollywood actually came to comic exhibition as early as the 1970s.

Hollywood film giants are in Los Angeles (marked in purple), which is close to San Diego (marked in red).

5. The last day of San Diego Comic-Con is "Children’s Day". In addition to film-related publicity, there are also some activities open to families. Children aged 12 and under can enter for free (provided that parents need to buy tickets).

The children are very engaged in playing.

6. In 2015, the number of exhibitors in San Diego Comic-Con reached an astonishing 160,000! In 45 years, the influence of comic exhibition is not the same as that of that year.

Every comic season, San Diego is crowded.

　

7. Every year, San Diego Comic-Con will hold a "masquerade ball", and encourage exhibitors who are creative and outstanding in costume matching to show themselves boldly. The winner of the "masquerade ball" will win 1000 dollars and a commemorative medal. In 2015, a group with the theme of "haunted house" stood out.

They swept the San Diego Comic-Con masquerade in 2015 and won many awards.

　

8. The "masquerade ball" is not the only place where you can play Cosplay. Fans in the exhibition hall usually take the route of "evil spirit madness" and dress up as their favorite characters.

The fans had a great time in the comic exhibition.

The Big Bang TheoryThe otaku in the movie once incarnated as "Justice League", and Pan Xiaohua looked unhappy.

　

9. When you open the San Diego Comic-Con official website, you can often see a cute toucan. Designer Rick Gilley originally thought of using this strange and precious large bird as the signboard of the exhibition, but according to him, he just wanted to paint animals dressed as human beings, and then the toucan became a symbol of the exhibition. According to official website, this bird retired gloriously in 1995, but until today, its sense of existence is still very strong.

This cute little bird often appears in official website today.

Rare design manuscripts in early years

Designer’s colored logo data map

Next page:How did San Diego Comic-Con, a paradise for pop culture, rise?

Original title: The movie Hot Search: Behind the "hot" is the "cold" data.

"Hot Search" is a very brave film, revealing some realities that were unknown, dare not say and no one said before. A cup of exquisite coffee, a fresh life, a bustling high-rise building and a cold rooftop, this contrast is too stinging. Moreover, it is rare for the director to give the audience a position of God’s perspective, that is, to jump out of the plane surrounded by public opinion or other people’s manipulation and to see the overall fermentation and trend of an event. It makes people feel wonderful and have some thoughts at the same time. Once upon a time, did I just be a member of that team?

The film tells the story that after Chen Miao, the editor-in-chief of the media, published an explosive article, he unexpectedly received help from the parties and involved a series of unexpected events. Chen Miao, the editor-in-chief of the media, penetrated the traffic password and created an explosive article to rush to the hot search, but indirectly boosted the female student of the "bully" to jump off the building. At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. He Yan, a partner of Chen Miao, and Peng Yue, a wealthy investor, were involved one after another. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started …

The film begins with cyber violence and reveals the story behind the frequent cyber violence in recent years. In this era when the media broke out, the truth of the matter is reversed every minute. The illusion of public opinion and the hot search list are behind the bloody and explicit truth, which makes people wonder how to choose justice in the Internet age. The network is rooted in life and has a far-reaching impact on life, even amplifying the dribs and drabs of life. Now the network world can no longer be described by virtual world, it is an enlarged version of the real world, and it has a layer of gauze more than the real world. The starting point of the film is very good, which lies in reminding, awakening and encouraging the conscience and goodwill of the society.

The whole film seems to focus on a story line of justice, using the shell of the current self-media and nesting it with an introduction of campus violence to show the dimension of "realism", but in fact, the film cleverly bypasses all issues that may cause stinging pain. Rather than focusing on the boundary of speech in the media era, this film focuses on the rabble to see how public opinion is induced and used again and again. All people give up thinking and become minions of traffic and topics under the guidance of the media, but this concern does not seem to be the main theme of the film, and the audience’s sense of justice is satisfied with the actions of the protagonist.

In the era of network information, there will be all kinds of information around us, and it is difficult to tell whether it is true or not, as well as active and passive cyber violence with guns and sticks in the information. As Deng, a student of Hunan Qifa Culture Media Co., Ltd., wrote in his commentary, this film is a realistic film that reflects cyber violence well. Moreover, it is said that it is based on a real-life event. If it is true, I can only say that the director dares to shoot. I really can’t imagine how to face it if I am in such a thing, but it also reminds us to express our views cautiously and restrained before facing an event that we don’t know the truth, instead of being mindless. Resist cyber violence and purify the network environment, starting from you and me.

The film focuses on the ethics of media and news reports and the ethics of media people. In today’s era, it is difficult to tell how much public opinion is being manipulated on the Internet, and how much traffic is behind whether the capital is pushing whether the traffic is the highest or the truth is the highest, whether the content is king or the capital is king, in repeated reversals and games. The movie plot seems to map every hot search that really happens on the Internet today. The hot search is not the hot search for defending justice, but the hot search for cyber violence, profit-seeking capital and carnival of the mob. Behind the hot search are actually cold data, indifferent individuals and neglected victims.

The director explained in a simple way how the media now use templated methods to manipulate public opinion to chase hot spots, and how ironic it is to quickly incite the mob’s emotions with just some eye-catching titles without moral bottom line. Isn’t this the case in the fast food era? Emotional venting is far more concerned than the truth. However, many people are eager for gold, and the bones are ruined. Words have no blade, killing is invisible! Therefore, together with the copywriters of Hunan Enterprise Culture, we should be a persistent self-media person, not seeking to be a Buddha who saves people, but seeking not to be a broker of public opinion, because the manipulator will also become a victim. Goodwill is more important than hot search. Truth or illusion? Holding the sword of justice has been secretly used. Before the next comment on social events, we can let the bullets fly a little longer.

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