Recently, the data released by the survey organization shows that nearly 30% of the consumers interviewed are willing to queue up for online celebrity drinks for two hours. There is also an endless debate about whether these are really queuing or hiring people to gather popularity. Beijing Youth Daily reporter found that hiring people to queue has long been a "primary means". online celebrity stores use the environment, products and marketing methods to make passers-by become queuing customers, which is behind the quiet change of consumers’ consumption concept.

　　phenomenon

　　"Punch in" the first online celebrity store in the New Year

　　Queue for an hour to buy milk tea

　　Liujing, who finally returned to Beijing from his hometown to work after the Spring Festival holiday, rushed to do two things before he came to tidy up his cabin — — Shooting snow scenes in the Forbidden City and punching in the online celebrity coffee shop in the Forbidden City.

　　Although there is "coffee" in its name, it is more like a online celebrity tea shop than a traditional coffee shop. The commodities, such as Kangxi’s favorite chocolate, milk tea with 3,000 beauties, smiling when riding a princess in the world of mortals, our palace’s delightful rolls and nourishing rolls, as well as the external packaging and the environment inside and outside the store, are the reasons why liujing, a young man, is in great demand.

　　In order to punch in and take photos, liujing not only braved the wind and snow to plunge into the Forbidden City from the East Fifth Ring Road, but also queued for nearly an hour in the cafe to get the unique gold-bottomed paper cups of the Forbidden City and the red cup sets with the patterns of the Forbidden City printed on them.

　　When liujing got the milk tea, the first thing he did was not to taste the drink in the cup, but to take a circle of photos in the store with the cup, and then go to a position where he could take a panoramic view of the turret, use this cup as a foreground and take a group of photos, and then he began to make friends circle while drinking with satisfaction.

　　From going out to finishing the circle of friends, after more than three hours of tossing and turning, drinking milk tea that has cooled somewhat, liujing felt glad you came. In fact, in the coffee shop in the corner building of the Forbidden City, many customers are like liujing. Although some people think that the quality of the drinks in this store is average, people who come to taste it are still in an endless stream. Some netizens called this place "the first online celebrity store in 2019".

　　interview

　　Customers take more meals than order.

　　Outside the store, the price of "yellow cattle" doubled

　　Although some netizens complained because they waited for nearly an hour to enter the "online celebrity Store" of the coffee in the corner building of the Forbidden City. But at present, no one has linked this popularity with "hiring people to queue up". But another online celebrity store was once caught in this storm. In 2018, two stores of Xicha were opened in Beijing, but they were frequently on the news and hot search because there were too many people waiting in line. Because there were too many people waiting in line, Xicha was once exposed as "hiring people to queue up". For this problem, its founder said that the store was too busy to open takeout, and Xicha wanted to solve not the number of customers, but how to improve productivity.

　　In order to verify whether the queue is for childcare or customers, Beijing Youth Daily reporters visited five tea shops in Beijing at different times in the past half month. In one hour, the number of drinks sold by different tea shops and at different times varies, ranging from 130 cups to 210 cups. The reporter of Beiqing Daily noticed that there were almost no people who lined up repeatedly during this period.

　　During the visit time of reporters of Beiqing Daily, the number of take-out in Xicha Store in the office area once exceeded the number of stores currently on sale. In the stores with large sales volume, customers waiting for meals were once more than those waiting in line.

　　At Joy City Store, the number of customers waiting for drinks in the surrounding area during the visit time of Beiqing Daily reporter was once twice as much as that of people waiting in line. In Changying Tianjie store, it takes less than 10 minutes to order food and more than 15 minutes to pick it up.

　　In addition, in the vicinity of Sanlitun stores, there are even people selling queuing places.

　　"It’s lined up inside. It’ll be there soon. Anything you want will do." A woman told the reporter of Beiqing Daily. A drink of more than 20 yuan, bid to 50 yuan. And she also took the small ticket that had been paid, saying that if she added some money, she could take the meal directly with this small ticket. The receipt shows a drink and a fruit tea that are the store’s signature. "Don’t worry about not selling, I want to buy a lot." When the reporter of Beiqing Daily asked how to deal with the failure to sell the meal receipt, the lady said.

　　Chu Xian, a marketing insider, said that hiring people to queue up is a means for some emerging small brands to create momentum, which is relatively primary and suitable for the brand’s creation period, but it can’t last long. Once the brand image is established, hiring people to queue up is not only unhelpful, but also may cause brand damage. For hi-tea and Forbidden City Corner Coffee, this relatively low-end marketing method is not needed.

　　interpret

　　Create the illusion that demand exceeds supply.

　　Let consumers "wait reasonably"

　　"It’s all here. I just want to try it. Anyway, it’s nothing." In the interview of the reporter of Beiqing Daily, this statement has the highest "voice".

　　Customers who have this idea are also the means of "hunger marketing" by businesses. Marketers say that waiting in line is the time cost consumers pay for their favorite drinks. How to enlarge this time cost within a reasonable range and create a scene of "demand exceeds supply" requires the planning of merchants.

　　In the eyes of some marketers, these tea shops in online celebrity are full of hints that "it is worthwhile to pay time and cost" to dilute the purpose of "hunger marketing". Take 1: 00 as an example. As a representative of the street tea shop, 1: 00 doesn’t have any place to sit in the shop, but the operating cabinet area in the shop is bigger and longer than that of the ordinary street tea shop. The clerk always needs to take materials from one end of the counter and then run to the other end to seal them, in order to complete the production of all milk tea. This lengthens the time of making milk tea, objectively makes customers wait longer, leading to queuing, but also makes the waiting customers clearly see the whole process of making milk tea. This technique has also been imitated by many online celebrity stores and carried forward.

　　Marketers said that although they couldn’t feel the service of online celebrity store in the queue, these value-added experiences weakened the attribute of "manufacturing" and emphasized the store service, with Xixian tea featuring strong brand and strong operation and Naixue tea focusing on social scenes as typical representatives.

　　Among the online celebrity stores that have survived for more than one year, hi-tea is quite the essence of this method. Not only the production area is fully displayed, but also a large number of people make it inside. On the one hand, this move improves efficiency, on the other hand, it is to highlight the value of its products and make consumers feel that "it makes sense to wait". In addition, hi-tea, Naixue-の tea and inWE-flavored tea leave a large number of seats in the store and decorate the store in a high-end and fashionable way, at the expense of the business area in the store to increase decoration.

　　Wang Hao, a food and beverage analyst at Mintel, said that opening a online celebrity tea shop with exquisite decoration and novel layout in the shopping center can help improve the consumption experience and relieve the anxiety of consumers waiting in line for a long time.

　　However, the queuing or full situation in the store makes passers-by curious about going to online celebrity store, which leads to concerns and potential customers. In an interview with reporters of Beiqing Daily, nearly 60% of those who didn’t take part in the queue said that if online celebrity stores didn’t queue up, they would like to buy their products and try them. There are also a few customers who hold the attitude of "optimistic about many people buying and wanting to taste how delicious it is".

　　observe

　　The rise of "scene consumption"

　　Customers are willing to pay for added value.

　　"For a cup of milk tea, as for this queue?" This may be a question that many consumers who pass through Sanlitun Xicha feel when they look at the customers who are lined up in sections.

　　The data survey reflects customers’ tolerant attitude towards online celebrity stores. Mintel, a research organization, recently released a report saying that its research shows that 28% of consumers think it is worthwhile to queue up for two hours to buy online celebrity tea. In the report of another survey agency, Ai Media Consulting, 74.5% of consumers surveyed can accept queuing for milk tea for less than half an hour.

　　According to Mintel data, the market growth of tea shops in China reached its peak in 2017-2018, with a compound annual growth rate of 14% increasing to 48.5 billion yuan. In some shopping centers in Beijing, the number of tea shops even exceeds the number of fast food restaurants. With so many choices, many consumers are still willing to queue up for a cup of milk tea for about half an hour. Analysts say and the change of consumption concept — — The transition from experience consumption to scene consumption is closely related.

　　Zhu Danpeng, a food industry analyst in China, said that people are demanding higher and higher quality of life. Eating is not only for satiety, but also for freshness, health, feeling and even personality. In online celebrity restaurants, there are not only novel products, but also scene consumption, with more services and brand added value. Consumers are willing to pay for this part of the scene, not just for the goods themselves, or even pay a high premium or time cost, which is itself a manifestation of consumption upgrading. This is just like some white-collar workers were more willing to go to Starbucks for consumption. In fact, they didn’t just like drinking coffee, but more recognized the lifestyle represented by Starbucks. Today’s online celebrity store also represents a lifestyle and consumption values recognized by young people, and is a vivid annotation of the new trend of consumption.

　　Text/reporter zhangxin

　　Recently, Guiyang citizens rushed to queue up to buy ham moon cakes from Guizhou Provincial People’s Hospital. Some netizens said that "it takes four hours to queue up to buy provincial medical moon cakes". The staff of Guizhou Provincial People’s Hospital responded to the Beijing Youth Daily reporter, and there were exaggerated elements in the online segment. Mooncakes sold in hospitals are sold all year round.

　　Hospital cloud leg moon cake becomes "online celebrity"

　　On September 29th, a netizen posted, "The mooncakes made by Guizhou Provincial People’s Hospital are very delicious. I came to the hospital at two o’clock in the morning to queue up to buy mooncakes, but I found that there were hundreds of people waiting in line, and the scene was comparable to that of Spring Festival travel rush." As can be seen from the picture, the queue to buy moon cakes is tens of meters long, from the canteen sales point on the side of the hospital to the pediatric emergency door. Some netizens said that this team "can circle the earth several times." On the afternoon of September 29, the staff canteen issued a notice saying that due to the limited processing capacity of moon cakes, each person was limited to 10 kg. Please forgive me.

　　Mr. Hu, a surgeon at the People’s Hospital of Guizhou Province, told the reporter of Beiqing Daily that moon cakes only have a taste of cloud legs, and there is honey in the stuffing. The taste is soft, sweet and salty. "The moon cakes are delicious when they are baked. We can smell the moon cakes in the canteen on the first floor on the 20th floor." Mr. Hu said that every Mid-Autumn Festival, the hospital will issue a mooncake supply ticket to employees, and each person can get 5 kg of mooncakes with the ticket, but employees have to queue up to get mooncakes.

　　Waiting in line is hot, giving birth to "purchasing"

　　The reporter of Beiqing Daily noticed that in the pictures provided by netizens, it can be seen that there are a large number of SF Express boxes at the entrance of the hospital cafeteria. In this regard, the surgeon Mr. Hu said that the hospital has never entrusted any organization to deliver moon cakes, but because moon cakes are widely welcomed by the public, SF Express opened a courier point next to the hospital to help the public deliver them.

　　Mr. Li, a citizen, told the reporter of Beiqing Daily that the moon cakes in hospitals are in short supply, and there are people who come to help relatives and friends purchase them, as well as street merchants who sell "moon cakes for provincial doctors". "Don’t worry about queuing up to buy it yourself. I also bought 10 Jin for my relatives this year. They are not in Guizhou, so I sent it to them by express delivery to let them feel the atmosphere of the holiday at home." Mr. Li told the reporter of Beiqing Daily.

　　In this regard, the staff of the hospital staff canteen said that moon cakes and cakes were prepared for hospital staff and their relatives. Except for the staff canteen and Shengyi restaurant opposite the hospital, the "provincial medical moon cakes" sold by other businesses were not from the hospital.

　　Hospital: There are exaggerated elements in the online segment.

　　The surgeon Mr. Hu told the reporter of Beiqing Daily, "The moon cakes in the hospital are really hot. When I got off work at 11 o’clock last night, I also saw many people waiting in line. But the hospital doesn’t make moon cakes to attract attention. Our family has been practicing medicine for two generations. I was born here and grew up here, and now I have worked here for two years. In my impression, the hospital has been making moon cakes for more than ten years, which is also a feature of the hospital. "

　　The reporter of Beiqing Daily contacted the Propaganda Department of Guizhou Provincial People’s Hospital. The staff said that the hospital sold daily cakes made by the catering department of the staff canteen. It is widely praised for its fresh ingredients and freshly made cakes, but it is sold all year round, not just in the Mid-Autumn Festival. Queueing is spontaneous by citizens. Weibo’s joke "Queueing around the earth several times" is exaggerated, and "The turnover of moon cakes in hospitals exceeds 200 million" is also out of thin air. Text/trainee reporter Zhang Xi

1905 movie network news Hollywood action blockbusters will be released nationwide on December 31. Recently, the film side recently exposed a special notice, the third part of "Falling into the Universe" returned strongly, and the tough guy Banning was on fire, which proved the super fighting power of the first bodyguard. After the domestic file was set, the upgraded action scenes and film patterns aroused wide expectations of the audience, and were praised as "must watch cool films at the end of the year". Many netizens said that they "booked the New Year’s movie tickets in advance".

As the third film of "Falling into the Universe", "Angel Falling" continues the cool film style of the "Falling" series, with car chase and hand-to-hand gunfight. The visual effect has also been upgraded in an all-round way. Hundreds of drones were carpet bombed in the forecast, which made people’s adrenaline soar. A large number of helicopter crashes, high-speed car chases and other scenes were all attended by gerard butler himself. The first bodyguard will return to the big screen, and the audience will experience a more real and exciting viewing experience.

This time, the original team returned again, gerard butler andMorgan FreemanThe combination of the classic partners and what new surprises the two will bring is also a major focus of the audience. Many netizens said that "the two of them are worth the fare."

　Behind the scenes, in addition to the original first screenwriter, The Fall of Angels added Robert Mark Kaman, the screenwriter of Immediate Rescue, which expanded the story richness. Mike Banning changed from the president’s "guardian angel" to "fallen angels", and the sudden change made him have to cry goodbye to his wife and daughter, looking for evidence while fleeing.

It is reported that gerard butler, besides the leading actor, is also the producer of the film. In order to tell the story more profoundly, he has repeatedly said: "Without a good script and a good director, the sequel will never be started".

After the release of "The Fall of Angels" in North America, the audience’s favorable rate of rotten tomatoes was as high as 93%, and it won the box office championship in North America for two weeks in a row. The upgraded action scenes and film pattern aroused widespread expectations of domestic audiences. After the official announcement was made on December 31st, there were countless expectations, such as "I can finally see it on the big screen after waiting for too long", "I expect Banning, the tough guy" and "The cool film is scheduled at the end of the year, and I must watch it in the New Year’s Eve".

The movie "The Fall of Angels" tells the story of Mike Banning, a hardcore bodyguard, who was framed as a wanted man, and how the former hero would get out of danger, protect the president and crack the conspiracy behind him.

The film will be released nationwide on December 31st, so stay tuned for the end of the year.

The reporter learned from the fire department in Hohhot, Inner Mongolia that at 3: 23 on January 29, a fire broke out in Dedu Haoriwa restaurant in the west lane of Meteorological Bureau in Xincheng District of Hohhot. After receiving the police, the fire rescue detachment of Hohhot immediately organized fire fighting and rescue forces to be present for disposal. The injured were sent to the hospital for treatment at the first time, and the fire was extinguished at 4: 22. Up to now, four people were killed and four injured in the fire, and the vital signs of the injured were stable. The cause of the fire is under investigation.

Small shops, restaurants and other shops along the street "nine small places"

There are many combustible materials easy to exist.

Poor fire source management, "three in one" and other issues.

A big accident may happen in a "small place"

Pay attention to these!

↓↓↓

Source | CCTV News Emergency Management Department

Original title: "A sudden fire in a restaurant! Four people were killed.

Read the original text

Porsche (China) Automotive Sales Co., Ltd. recently filed a recall plan with the State Administration for Market Regulation in accordance with the requirements of the Regulations on the Administration of Recall of Defective Automobile Products and the Measures for the Implementation of the Regulations on the Administration of Recall of Defective Automobile Products, involving a total of 15,906 electric vehicles of the Taycan series produced between January 7, 2020 and December 15, 2023.

The reason for the recall is that a short circuit may occur inside the high-voltage power battery module of some vehicles, which may lead to thermal runaway of the battery module in extreme cases, posing a risk of fire.

In order to solve this problem, Porsche (China) Automotive Sales Co., Ltd. will commission authorized dealers to implement a temporary recall from November 15, 2024 to test the high-voltage power batteries of vehicles within the scope of the recall. If there is an abnormality, the battery module will be replaced free of charge. As of Quarter 1, 2025, a final recall will be implemented to install on-board diagnostic software for vehicles within the scope of the recall. The software will detect potential problems with the battery module and warn the driver before the risk occurs, while replacing the abnormal battery module. Until the recall is implemented, users are advised to limit the charge to 80%.

This recall is an expanded recall of the "Porsche (China) Automotive Sales Co., Ltd. recalls some imported Taycan series electric vehicles" issued on May 11, 2024.

Porsche (China) Automotive Sales Co., Ltd. will notify the relevant car owners through registered letters and other means, and entrust authorized dealers to take the initiative to contact the relevant users to arrange free recall repairs. Users can log in to the official website of Porsche (China) Automotive Sales Co., Ltd. or call the free Client Server Center hotline for details of this recall. In addition, you can also log in to the website of the Recall Center of the General Administration for Market Regulation and follow the WeChat official account for more information and reflect defect clues.

On January 9, the Ministry of Public Security held a press conference to inform about the public security work in 2023. Jia Junqiang, spokesperson of the Ministry of Public Security, revealed that in 2023, public security organs across the country continued to launch a fierce offensive against telecommunication network fraud, cracking 437,000 telecommunication network fraud cases and arresting a large number of criminal suspects.

By the end of December 2023, the National Anti-Fraud Center had issued 9.4 million early warning instructions for funds to all localities, and the public security organs had met 13.89 million people to discourage them. Together with relevant departments, they intercepted 2.75 billion fraudulent phone calls and 2.28 billion text messages, disposed of 8.364 million fraudulent domain names and websites, and urgently intercepted 328.8 billion yuan of funds involved.

A survey by China, a brokerage firm, also found that in the past two years, a number of state-owned banks and stock banks have successively announced the strengthening of credit card capital flow and non-consumer transaction control; In addition, credit card centers, including Ping An Bank and China Everbright Bank, have also announced that they will crack down on "credit card repayment", renting, lending and selling credit cards.

More than 460 cases were filed in various places in the "Ten Provinces Battle"

Credit cards are closely related to people’s daily lives. In 2023, public security organs cracked down on credit card cashing crimes. Jia Junqiang said that from the investigation and handling of cases by public security organs in recent years, the current credit card cashing cases continue to be high and the scope is increasingly wide, which seriously disrupts the financial management order, endangers the security of bank funds and impacts the payment market order.

According to reports, the current credit card cashing case presents the following characteristics:

The first is the networking of criminal means. From the traditional offline POS machine to the online APP, QR code and mobile terminal, it is quick and hidden, with low crime cost and strong reproducibility.

The second is the industrialization of the criminal chain. Including APP software research and development, project operation, publicity and promotion, payment channels and other links, the characteristics of specialization and industrialization are increasingly obvious.

The third is the scale of criminal organizations. There has been a pyramid scheme to develop cash-out members, and the amount involved, the people involved and the areas involved have all increased rapidly.

The fourth is the spread of criminal risk. Cash-out is intertwined with underground money houses, telecom fraud, online gambling and other crimes to promote its development and spread; In the process of cashing out, there is a risk that key information such as cardholder identity information and credit card number will be leaked.

In this regard, the Ministry of Public Security attaches great importance to it, adheres to the problem orientation, and deploys local public security organs to carry out in-depth prevention and crackdown work. On the one hand, actively organize special research. In-depth analysis of the current criminal methods, behavior characteristics and development trend of cash-out activities, and on this basis, targeted prevention and crackdown work.

On the other hand, crack down on it according to law. With the goal of "breaking major cases, fighting gangs and destroying the network", the "Ten Provinces Battle" to crack down on credit card cash-out crimes was deployed from June to August, 2023, and the key cases were attacked by clusters and centralized network collection. During the operation, more than 460 cases were filed in various places, involving a total amount of more than 39 billion yuan, effectively curbing the high incidence of cash-out crimes.

At the same time, close departmental cooperation. Strengthen cooperation with the regulatory authorities, promote the strengthening of source control, and form a joint effort; Strengthen the cooperation between police, banks, police and enterprises, and improve the effectiveness of joint prevention and control.

In addition, strengthen prevention and publicity. Relying on the "5.15" National Publicity Day for Public Security Organs to Combat and Prevent Economic Crimes, and the "Economic Investigation Bureau of the Ministry of Public Security" WeChat WeChat official account and other channels, typical cases of cash-out crimes were released in time, revealing criminal methods, warning the consequences of illegal crimes, and prompting the public to consciously resist cash-out illegal and criminal activities.

437,000 cases of electric fraud were cracked.

Jia Junqiang also pointed out in this press conference that in 2023, the public security organs across the country conscientiously implemented the relevant deployment requirements, and continued to launch a fierce offensive against telecommunication network fraud crimes in accordance with the overall working idea of "four specialties and two synergies", cracking a total of 437,000 telecommunication network fraud cases and arresting a large number of criminal suspects.

Since August 2023, the number of cases of telecommunication network fraud has been declining continuously, and remarkable results have been achieved in cracking down on governance.

Specifically, the first is to always maintain a high-pressure strike hard situation. The whole chain cracked down on telecommunication network fraud and related crimes, carried out three major campaigns of "cutting the chain", "clearing the source" and "sword" in depth, arrested a large number of criminals and cracked a large number of fraud cases; Jointly deployed with the Supreme People’s Court, the Supreme People’s Procuratorate and other relevant departments to carry out the "nail pulling" special action, and successfully arrested 263 major leaders and backbones of telecommunication network fraud criminal groups; Organized the regional battle of "Hubei, Hunan and Lu Yu", and smashed more than 1,800 fraud dens to maximize the effectiveness of scale strikes; In view of the fraud-related black and gray production chain, we organized and launched 277 cluster campaigns against fraud-related fixed-line voice lines, simple networking GOIP, and money laundering, and achieved remarkable results.

The second is to make good use of legal provisions. While severely cracking down on the crime according to law, the public security organs throughout the country were deployed to coordinate the implementation of the People’s Republic of China (PRC) Anti-Telecommunication Network Fraud Law, and the Supreme People’s Court and the Supreme People’s Procuratorate were combined to further improve the applicable standards of the "two cards" crime law, handle cases strictly according to law, continue to intensify the crackdown, comprehensively improve the quality and effectiveness of the crackdown, and form a powerful shock.

The third is to further promote source control and prevention. Relying on the mechanism of inter-ministerial joint meeting in the State Council, we will actively work with relevant departments to strengthen scientific and technological support, strengthen early warning and prevention, adhere to the system concept, further promote the source governance of industry supervision, and strive to build a more rigorous prevention and management system.

The Ministry of Public Security has instructed local public security organs to establish early warning and dissuasion mechanisms at different levels, and promoted the "Xiamen Experience" to take effect nationwide. By the end of December 2023, the National Anti-Fraud Center had issued 9.4 million early warning instructions for funds to all localities, and the public security organs had met 13.89 million people to dissuade them. Together with relevant departments, they intercepted 2.75 billion fraudulent phone calls and 2.28 billion short messages, handled 8.364 million fraudulent domain names and websites, and urgently intercepted 328.8 billion yuan of funds involved.

At the same time, many departments actively cooperate and work together, such as:

1. The People’s Bank of China has further promoted the governance of "capital chain", continuously improved the normal governance pattern of the payment industry, and organized commercial banks, payment institutions and clearing institutions to assist the public security organs in blocking the transfer of a large number of fraudulent funds and recovering a large number of people’s losses.

2. The Ministry of Industry and Information Technology continued to promote "Card Breaking Action 2.0", carried out "Bad APP Security Governance", strictly implemented the real-name registration system, made every effort to rectify the virtual business cards, intensified efforts to clean up and rectify key businesses such as SMS ports, voice lines and cloud services, and continuously improved the ability of timely countermeasures in the whole process.

3. The Central Network Information Office concentrated on rectifying key fraud-related areas such as Internet access, domain name registration, server hosting, APP production and development, webcasting, drainage and promotion, and interviewed enterprises with outstanding exposure problems, and the network ecological environment was continuously purified.

The fourth is to strengthen publicity and enhance anti-fraud awareness. Strengthen the accurate publicity of gullible groups, industries with high incidence of cases and key areas, jointly organize and carry out the "National Anti-Fraud in Action" concentrated publicity month activity, organize more than 20,000 anti-fraud publicity activities of "entering communities, rural areas, families, schools and enterprises", send 3.07 billion anti-fraud propaganda messages, and the official government affairs number of the National Anti-Fraud Center released more than 9,800 short videos, with the broadcast volume exceeding 5.2 billion times.

Create a clear space of "there is no fraud in the world"

In fact, in the past two years, a number of state-owned banks and stock banks have successively announced to strengthen the control of credit card capital flow and non-consumer transactions; In addition, credit card centers, including Ping An Bank and China Everbright Bank, have also announced that they will crack down on "credit card repayment", renting, lending and selling credit cards.

This also shows that the current credit card business management is moving towards refinement. Some insiders pointed out that this reflects that all institutions actively respond to regulatory requirements and cooperate with anti-telecom network fraud and anti-money laundering work; At the same time, it is also the only way for credit cards to enter the process of "stock management" in the post-epidemic era.

No matter how the fraud method is updated, the ultimate goal is to cheat money, and this last link will inevitably spread to financial institutions. According to a senior practitioner of a big bank in East China, fraudsters are very familiar with the bank’s lending model and process. "Many of them also used the Pratt & Whitney quick loan products launched by banks after the epidemic to commit crimes."

"Many fraudsters commit fraud in the name of financial technology companies or bank employees, but they are not our employees at all. These are their scorpions and props." A person from a head financial technology company told reporters.

China, a brokerage firm, learned that at present, financial technology groups have set up special anti-fraud technology research groups, invested in technology research and development to improve anti-fraud capabilities, and commercial banks, payment platforms and other institutions are also actively carrying out anti-fraud work to protect the safety of users’ funds, which has become the social responsibility of platform-based enterprises.

In addition to strengthening their own risk control technology, some head financial technology companies choose to cooperate with the public security department to send targeted messages to residents in areas with high fraud, "beware of fraudsters impersonating the identity of the company’s customer service staff."

Editor: Luo Xiaoxia

Proofreading: Wang Chaoquan

New energy vehicles and fuel vehicles have their own characteristics. It is hard to say who is better than who, and consumers will boldly buy whatever they like. What xiaobian wants to introduce to you today is. Let’s take a good look at it.

First of all, from the appearance, the front face of MG ONE adopts a very fierce design, which looks more exquisite. Coupled with headlights, it is very visually impactful. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the side of the car, the car body size is 4579MM*1866MM*1617MM, the car uses simple lines, the car side feels very soft, with large-sized thick-walled tires, it looks full of movement. Looking back, the overall shape of the rear of the car echoes the front of the car, and the taillights give people a very tough feeling. Together with the unique exhaust pipe, it is still relatively domineering and stylish.

Coming into the MG ONE car, the overall visual effect of the interior of MG ONE is very distinctive, reflecting the sense of design. The steering wheel design of the car is very round and lovely, and it is made of leather, which makes people fondle it. Take a look at the central control. The car is decorated with a lovely touch-control LCD central control screen, which makes the interior style impressive, and the overall design of the central control is remarkable. The dashboard and the seat are equally eye-catching, the dashboard design is remarkable, and the trendy design elements make people remember it at a glance. The car uses a leather-like seat, which is wide and thick, and the overall ride feels soft and comfortable.

MG ONE is matched with CVT gearbox, with an acceleration time of 8.1s per 100 kilometers, which has good power performance and is completely OK for daily use.

In addition, the car is equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations.

The moderate size of the car is a very suitable choice for many families, and the internal space is enough for daily use in families. Like little friends, act quickly!

Recently, the Ministry of Industry and Information Technology issued the revised Standard Conditions for Daily Glass Industry (2023 Edition) (hereinafter referred to as the Standard Conditions). The relevant contents of the "Standard Conditions" are now interpreted as follows:

First, the background and significance of revising and publishing the "Specification Conditions"

Daily-use glass industry mainly includes glass instrument manufacturing, daily-use glass products manufacturing, glass packaging container manufacturing, glass insulation container manufacturing, etc. It is a traditional livelihood industry and a competitive advantage industry in China, which is closely related to people’s daily life. In 2022, there were 979 domestic glass manufacturing enterprises above designated size in China, with operating income of 127.2 billion yuan, up by 1.9% year-on-year, and total profit of 4.63 billion yuan, down by 25% year-on-year.

The promulgation and implementation of the Standard Conditions for Daily Glass Industry (2017 edition) has played a positive role in guiding the daily glass industry to overcome the adverse factors such as economic downturn and COVID-19 epidemic, accelerating the transformation of economic development mode, increasing investment in scientific and technological research and development, continuously promoting energy conservation and consumption reduction, optimizing product structure, and realizing green transformation and development while continuously meeting domestic and international consumer demand. However, with the application of new technologies, new processes and new materials, the requirements of some Specifications and Conditions for Daily Glass Industry (2017 edition) no longer meet the needs of market development. The revision of the Specifications is of positive significance to further standardize the production, operation and investment behavior of the daily glass industry, promote clean production of energy conservation and emission reduction, guide the green transformation of the daily glass industry, and promote the high-quality development of the daily glass industry.

II. Revision and Content of the Specification Conditions

In order to maintain the continuity and stability of the policy, this revision has revised the Standard Conditions on the basis of the framework structure in 2017, focusing on the following four aspects: First, it reflects the requirements of high-quality development in the new development stage, highlights the guiding role of the national industrial policy, and is more in line with the actual development of the industry, with a more comprehensive and accurate expression. The second is to quote standard documents to replace the original specific technical indicators and add new indicators and requirements. The third is to modify the relevant technical content in combination with the actual production of the industry and enterprises. Fourth, some editorial changes.

3. What are the revision principles of the Code and Conditions?

The principles of this revision mainly include: First, it conforms to the current national laws and regulations, industrial policies and development plans. The second is to meet the relevant standards and regulations of the daily glass industry. Third, give full consideration to the current development level of China’s daily glass industry, strengthen the technical transformation of existing production capacity, eliminate backward production capacity, and encourage and support large enterprises to develop on a large scale and effectively on the basis of the basic conditions that existing daily glass enterprises must have for production and operation. Fourth, pay attention to practicality and operability, and fully consider the actual situation of the industry in the selection of indicators to ensure that most enterprises can achieve it.

4. What aspects of requirements are stipulated in the Specifications? Why are these requirements stipulated?

The Standard Conditions mainly stipulates the requirements of production enterprises and new construction, reconstruction and expansion projects in eight aspects, such as layout, production technology and equipment, product quality and variety, resource and energy consumption and comprehensive utilization, environmental protection and green production, safety production and industrial hygiene, protection of workers’ rights and interests, supervision and management. These requirements are closely related to the production and operation of enterprises and the development of the industry, which is not only the main factor affecting the structural adjustment and comprehensive strength improvement of China’s daily glass industry, but also the main factor affecting China’s daily use glass industry.

V. How does the Specification stipulate the layout of production enterprises and new construction, renovation and expansion projects?

It is stipulated that the site selection of new production enterprises and new construction, renovation and expansion projects should conform to the local land and space planning, ecological environment requirements and land use standards; Meet the requirements of ecological environment zoning control and environmental impact assessment of the park planning. Construction projects should comply with the provisions of the national industrial policy, adhere to the concept of green development, focus on the high-end intelligent green transformation and upgrading of existing production lines, and encourage the development of lightweight glass bottles and cans, high-grade glassware and special varieties of glassware production projects. In view of the relatively saturated production capacity of glass thermos containers, new glass thermos containers are strictly restricted. Encourage daily glass production enterprises to enter the industrial park.

6. What are the requirements of the Specifications for production technology and equipment?

According to the main production links of daily-use glass, the technological conditions that production enterprises should reach and the technical level of main equipment should reach are stipulated. Considering the optimization of fuel structure, energy conservation and environmental protection, enterprises are encouraged to use clean energy. Specific requirements are put forward for fuel selection, technological conditions and equipment level of raw materials and batch preparation system, design and operation control of glass kiln, technical requirements of feed channel, technical requirements of molding equipment, technical requirements of annealing kiln, inspection and packaging, physical and chemical laboratory, etc.

7. What are the requirements of the Specifications for product quality and variety?

Product quality is the lifeline of enterprise production. First, the Specification stipulates that the quality of glass products must meet national standards, industry standards and enterprise standards; The second is to stipulate that enterprises should establish a product quality traceability and accountability system, and have a sound product quality assurance system. Considering the optimization and upgrading of product structure, the Standard Conditions encourages the development of high-grade, high added value, green, high-tech and functional daily glass products.

8. What are the requirements of the Specifications for the consumption and comprehensive utilization of energy resources?

The consumption limit of main resources in daily glass production and the comprehensive utilization index of resources and energy in production projects are stipulated. Encourage the energy consumption limit of unit products to meet the requirements of relevant industry standards. Encourage production enterprises to increase the proportion of glass clinker. Encourage enterprises to establish, implement and pass the certification of energy management system in accordance with the requirements of Energy Management System Requirements and Usage Guide (GB/T 23331).

9. What are the requirements of the Specifications for environmental protection and green production?

It is stipulated that production enterprises should meet the requirements of cleaner production, reduce pollution from the source and improve resource utilization efficiency. Encourage enterprises to adopt new equipment, new technologies and new processes to reduce the generation of pollutants. Pollution prevention and control, online detection of pollutants, environmental impact assessment of new or expanded projects, pollutant discharge, etc. shall meet the requirements of environmental protection departments.

X. What are the requirements of "Specification Conditions" for safety production and industrial hygiene?

Enterprises should strictly abide by the relevant laws and regulations of the state, new or expanded projects must be equipped with safety facilities and occupational disease prevention facilities, and establish and improve the responsibility system for safe production and the responsibility system for occupational disease prevention. Enterprises should have monitoring, evaluation, monitoring measures and emergency plans for major hazard sources.

XI. What are the requirements of the Standard Conditions for the protection of workers’ rights and interests?

Enterprises should conscientiously abide by the relevant national laws and regulations, sign labor contracts with workers according to law, and effectively protect the legitimate rights and interests of workers.

XII. What is stipulated in the supervision and management part of the Standard Conditions?

To stipulate the responsibilities of government functional departments in the implementation, supervision and management of the Standard Conditions. Give full play to the role of industry associations, assist and cooperate with relevant government departments to implement and supervise the conditions of industry norms.

XIII. How to promote the implementation of the Specification Conditions in the next step?

After the release of the Standard Conditions, the Ministry of Industry and Information Technology will organize publicity and interpretation, guide enterprises to continue to increase investment in scientific research and development and technological transformation, abandon the development concept of simply pursuing capacity expansion, enhance independent innovation capability and comprehensive competitiveness through technological transformation, and guide enterprises to strengthen strategic support for scientific and technological innovation, deepen supply-side structural reform, continuously optimize product structure, and promote the steady improvement of product quality.

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When Gao He fell down in the first half of the year, he felt very tragic, but at the end of the year, it was more and more like a farce, which made people angry. But this is the winter of 2024, and it will obviously not be the last company that has not passed this year.

Wen San zhi Jia Wang Lao Jia ling Jiang

Edit | Rain Come

At the end of 2024, there is a retro flavor, and the word "year-end" is apt to many car makers.

Half a month after the disappearance of the Internet, Zhang Yong confirmed that he had been transferred from CEO of Nezha Automobile as a consultant. Li Bin answered 203 questions at a communication meeting in one breath, diligently and seriously, but still could not get rid of being questioned. Of course, the most difficult thing was Xia Yiping, CEO of Jiyue Automobile.

On December 11th, when Xia Yiping announced that the company had entered the entrepreneurial 2.0 era through a five-minute video conference, employees in various departments of the company didn’t immediately understand that this statement was actually a euphemism for "dissolution in place".

T Jun was still writing a plan when she understood that Xia Yiping said that the new stage of entrepreneurship meant that wages would be stopped and social security payments would be stopped. When she found that the video of the ultra-Vietnamese anchor changing from selling cars to live rights protection was all over the network, she received HR’s alternative plan: either take the initiative to leave her job and compensate N+1, and the payment time is uncertain, or leave her job without pay, not only without salary, but also without social security.

And the girl behind her station has cried, and she is pregnant and about to give birth.

01.

The sudden collapse of a 5,000-person company

The employees of Extreme Vietnam are mainly distributed in Shanghai, Beijing and Wuhan, and the earliest time for Beijing employees to pay social security is December 13th. Extreme Vietnam Auto Grab announced its dissolution on December 11th because the cash in its account has been frozen, and there are rumors that there is no full cash in its account.

Such a sudden "dissolution" of a company with more than 5,000 employees did not give any warning or even a time window for the local government to understand the cause of the incident. Since 2014, in the tide of new car-building involving more than 200 entrepreneurial teams, the fate of Ji Yue is the most bizarre, and it can even be described as timid and sad.

This is not a retreat, let alone a business failure, but a chaotic, disorganized and irresponsible breakup.

This collapse not only hurt the owners and employees of the ultra-Vietnamese car, but also caused another collapse of Baidu’s investment in building cars, and cast a shadow over the reputation of all new brands.

For Baidu and Geely’s two major shareholders to withdraw their capital at the same time, the insiders of Extreme Vietnam said that it originated from Baidu’s sending a financial team into Extreme Vietnam in October 2024 to conduct due diligence to prepare for the original follow-up investment of 3 billion yuan.

However, this survey completely extinguished the idea of Baidu’s follow-up investment.

Caixin.com quoted Baidu insiders as saying:"As a result, it was found that there was a pool of bad debts with a financial hole of up to 7 billion, and it was decided not to continue to invest. 」

However, there is no official response to Geely, which is responsible for providing the platform and technology for building cars. The extreme statement circulating is that Geely has not received a fee since the first model was listed on the market.

However, according to internal feedback, Geely is open to the follow-up cooperation with Baidu, settles the necessary funds and continues to undertake the responsibility of OEM.

But Baidu doesn’t want to continue.

During the 48 hours when Xia Yiping faced angry employees and suppliers’ representatives alone, there were no shareholders’ representatives from Baidu and Geely, and rumors that Baidu might sue Xia Yiping and his management team have been raging.

In a video of a communication meeting held by employees of Chaoyue at 2 pm on December 12, Xia Yiping responded to the rumors of accounting chaos and internal corruption spread on the Internet: "The company’s governance is very good, and the shareholders’ representatives have audited the company every month, and they have just conducted a comprehensive audit of the company, which was completed by the shareholders’ representatives of Baidu. The company’s financial controller is also from Baidu, and shareholders have been involved for a long time, so don’t doubt that we.The comprehensive audit of the whole company has been completed without any problems.」

Liu Jining, the chief financial officer from Baidu mentioned by Xia Yiping, was said to have lost contact on December 2, and went to Singapore alone, and it was reported that he had taken away the company’s account books.

Today, 21st century business herald quoted an insider’s information as saying that Extreme Vietnam "internally uses the third-party enterprise financial management system-SAP (SAP) system, and any senior person in the company can get the company’s account books when entering the system. Since the establishment of the company, Ernst & Young, the auditor of Baidu, has audited the company in strict accordance with the standards of overseas listing. There is no such thing as anyone running away with books. 」

However, the insiders gave feedback to Zhijia. Only a few people, such as Xia Yiping and Liu Jining, knew the company’s financial situation.

Regarding the sudden shutdown of the company on December 11th without warning, Xia Yiping said, "I got the relevant resolutions from the board of directors and made the actions yesterday (December 11th), which were decided by following the legal process. I personally can’t decide this matter. I am just a minority shareholder, and 80% of the voting rights of this company are in Baidu. I just have the decision-making power in business. 」

This statement was considered by the employees of Extreme Vietnam that between Xia Yiping and Baidu, the two sides have been in a state of mutual dumping.

W Jun told Zhijia. com, "I began to believe that the online statement was that a few days ago, a disgruntled shareholder representative threw a cup at Xia Yiping and scratched his face. 」

On December 2nd, Xia Yiping released a short video in Tik Tok, in which his right cheek was injured. He laughed and said that he was bruised by riding a bicycle and was rumored to be beaten by employees: "Next time, you should show me boxing." 」

Ten days later, Xia Yiping, whose face was still scarred, was always surrounded by employees in the company, and was overwhelmed by the overwhelming shouts of "Give us the deposit to pay social security" and "Leave your ID card and passport".

As for Xia Yiping’s appearance in the office the next day after he announced the dissolution of the company in disguise on December 11th, an employee who has also been stationed in the company for more than 24 hours said, "His coming back is naive, silly and lovely. It can be understood as his kindness. 」

Xia Yiping, who returned to the company, kept the rhythm of communication every two hours yesterday. He was followed by employee representatives and supplier representatives. A supplier arrived in Shanghai from Wuhu, Anhui at four o’clock this morning, and he owed him as much as 100 million yuan.

▲ List of demands made by employees of Extreme Vietnam.

However, the stop and swing of the Extreme Yue is triggering a series of chain reactions. The intelligent driving function ASD of the sold models is disabled, only the lane keeping function is available, and the key function of the mobile phone is also advised to be used with caution. On the morning of December 13th, representatives of car owners have gone to the headquarters of the Extreme Yue Shanghai Company.

02.

A belated shareholder statement

At 17 o’clock on the afternoon of December 13th, 48 hours after the suspension of the company, Baidu and Geely, two major shareholders of the company, issued a joint statement saying that they would solve the social security payment of employees and the aftermath of employees who left the company as soon as possible. Maintain the normal use, after-sales and maintenance of users’ vehicles; And promote the reasonable and legal settlement of other matters.

This statement is a comfort to all parties, but it also indicates that the country has entered the countdown of closing the door for liquidation.

In this statement, it is specifically mentioned: "Jiyue automobile products are manufactured by Geely factory and authorized to operate exclusively by Jidu.」

This sentence shows the bitterness and helplessness of Jiyue Model: the trademark ownership of Jiyue Automobile belongs to Geely Group. After Jidu Automobile failed to obtain the production and sales qualifications, Geely Group temporarily authorized Jidu Automobile to save the scene, and finally formed the exclusive agency status of Jidu Automobile.

This paper statement completely presents Baidu’s free posture as a pure investor in the company of Jiyue Automobile.

Strictly speaking, Extreme Yue Automobile is not the first car-making project led by Baidu. In 2013, Baidu followed Google and began to lay out autonomous driving. On March 1, 2017, Baidu integrated related businesses and resources to establish Intelligent Driving Group (abbreviated as IDG). In the same year, Baidu released the "Apollo Plan" at the Shanghai Auto Show and opened the autopilot platform Apollo.Also in this year, Baidu repeatedly increased Weimar’s B, C and D rounds of financing, becoming its largest external shareholder.

Both Baidu and Tencent were early major investors in Weilai Automobile, but Baidu increased its investment in Weimar after discovering that it could not dominate Weilai’s investment.

The two sides also began to cooperate deeply in technology, especially in intelligent driving, and established the Weimar &Apollo Joint Technology R&D Center for Smart Cars to provide automatic driving solutions for Weimar production models.

At that time, there were rumors that Baidu had the possibility of holding Weimar. Every step forward in intelligent driving requires a lot of vehicle data, and also requires automobile manufacturers to open data interfaces to intelligent driving companies. Controlling a car company is of great benefit to intelligent driving research and development.

However, Weimar never got rid of Geely’s patent litigation from its founding to its final exit in a mess.

Freeman Shen, the founder of Weimar, assisted Li Shufu in the acquisition of Volvo Cars by Geely. However, when he left Geely to start Weimar Automobile, Shen Hui took away many talents from Geely in R&D, technology and quality control, which triggered a six-year dispute over Geely’s accusation of infringement of Weimar new energy vehicle chassis technology secrets.

The deep cooperation between Geely and Baidu began in July 2019. The two sides announced that starting from Geely Bo Yue PRO, Geely Automobile will be fully equipped with GKUI19 system integrating a small-scale in-vehicle interactive system.

On January 11, 2021, Baidu officiALLy announced that it would build a car. Geely was a strategic partner and became the first Internet giant in the BAT camp at that time. Li Yanhong put all his reputation on March 30, 2021. Lei Jun, who built a car all, started two months earlier.

At that time, Freeman Shen, the founder of Weimar Automobile, was also sitting in the audience. After a year of suffering from the COVID-19 epidemic, many new car-making forces suffered from sluggish sales and poor follow-up financing. Selling Weimar to Baidu has become one of the considerations of Weimar decision makers.

When Freeman Shen saw Li Shufu standing on the stage with Li Yanhong, he knew that his idea was impossible to realize.

On October 10, 2023, Weimar Automobile, whose IPO failed, filed for bankruptcy.

In June, 2024, after six years of long litigation, which cost more than 13 million yuan, Geely successfully defended its rights. In the second instance, the Supreme People’s Court applied twice the punitive damages judgment, and Weimar compensated Geely for its economic losses and reasonable expenses for defending its rights totaled about 640 million yuan.

In the interpretation of the outside world, one of the main reasons why Geely, which has held many pure electric brands, once again chose to cooperate with Baidu to build a car is to block the cooperation between Weimar and Baidu.

03.

There is no real founder’s extreme leap mode.

On March 2, 2021, Jidu Automobile was established. Baidu and Geely owned 55% and 45% of the shares respectively, and Xia Yiping became the CEO of the company.

Geely is responsible for manufacturing and exporting the vast platform of Geely’s own intellectual property rights. Baidu empowers automobile companies with core technologies such as artificial intelligence, Apollo autopilot, small-scale car, and Baidu map.

Xia Yiping was in the window of resignation after mobike, founded in Li Bin, was acquired by Meituan. There have been different opinions about whether he is a professional manager or an investor.

Xia Yiping called himself an early angel investor of Jidu Automobile yesterday, but his share was very small. After going through the B and C rounds of financing, Baidu has maintained 80% super voting rights in the joint venture company, which is the absolute leader of the company.

with regard toIn the third quarter of 2023, the new joint venture company, Jiyue Automobile, held 65% of Geely’s shares and 35% of Baidu’s shares. Behind it, Baidu failed to seek the qualification to build a car, so it could only borrow Geely’s qualification to build a car and the trademark "Jiyue". Geely and Baidu re-planned the stock ratio of the joint venture company to regulate the restrictions of the automobile industry policy, and thenThe ultra-yue automobile products are manufactured by Geely factory, and the exclusive operation mode is authorized to realize Baidu’s control over the car-making project.

Although Xia Yiping is the CEO of Jidu Automobile and Jiyue Automobile at the same time, his actual identity is not only the representative of Baidu in the joint venture company, but he can’t avoid the position that he is still a professional manager in essence:I only have the decision-making power in the specific operation of the company.

He has only one vote on the board of directors that can decide the fate of the company.

Xia Yiping’s first job crisis began in May this year. Since the first model of Extreme Yue Auto, Extreme Yue 01, went off the assembly line for pre-sale in September 2023, the monthly sales volume has been in the hundreds. The news that Baidu intends to replace Xia Yiping began to spread in the industry.

On August 29th, Jiyue held an end-to-end AI smart driving conference. In the media exchange session after the meeting, faced with the reporter’s question "What measures did Jiyue take to make sales exceed 1,000 units", Xia Yiping suddenly lost control of his emotions and shed tears. It was hard to suppress his sobs.

He said that thanks to the trust of shareholders of Geely and Baidu, the continuous live broadcast made users believe that Ji Yue was still alive and kicking, and Ji Yue walked out of the ICU.

After Lei Jun released SU7, there appeared a round of follow-up phenomenon in China automobile industry, in which the person in charge of the automobile brand personally broadcast the goods and strived to be online celebrity.

After Xia Yiping made up his mind to be "Dong Yuhui of the automobile industry", he set up a post in charge of his IP. He started shooting videos in May this year and shot more than 80 videos in June.

Xia once said,The output can’t meet the demand of the order, and it has encountered happy troubles.

What Xia Yiping didn’t disclose was that at the board meeting held in the middle of the month, Baidu executives didn’t know when the subsequent investment of 3 billion yuan would arrive.

Summer is still broadcast live day and night, regardless of hard work. A month ago, at the Guangzhou Auto Show, the third model, Robo X, was released.

Everything is going step by step.

Before the lockout, the sales volume released by Extreme Vietnam in November was 2,485, ranking 22nd in the list of new energy vehicles of Zhijia.com..

It can be considered that Ji Yue has been at the poker table.

In the normal golden September and silver 10, the company achieved the highest sales volume. Although it declined in November, it was still above 2,000 units, and the monthly sales volume exceeded the whole year of 2023.

From the outside world, including employees of the company, the performance of the company in the market is getting better at any level.

This once convinced the media that the news that CFO suddenly lost contact and laid off 40% employees was a rumor.

04.

Guest Li Yanhong

T Jun attributed Baidu’s abandonment of Jiyue Automobile to Baidu’s lack of strategic strength.

She followed Xia Yiping for many years, from mobike to Vietnam.

"Baidu, a company with an annual profit of 20 billion yuan, is unwilling to pay 3 billion yuan. (Investing 3 billion yuan) is basically a certain thing, and the company’s business has been promoted, but when the company really has no money on its account and hopes that 3 billion financing will arrive as soon as possible, Baidu suddenly stops. 」

The internal complaints about Baidu and Robin Li didn’t start today. In the past three years, Robin Li, as a shareholder, consumed his own traffic for the platform. Even most Baidu employees have never heard of this car brand invested by Baidu. This year, Yuejie organized a car sale in Baidu Park. "Baidu employees seem to be looking at a strange brand in front of us. 」

T Jun worked in Meituan for a short time after he was acquired by Meituan in mobike.

Wang Xing, the founder of Meituan, invested US$ 1.15 billion in LI. He is a major shareholder but not a controlling shareholder. However, in Mr. T’s impression, Wang Xing did not hesitate to recognize and admire the LI brand on any occasion. To his surprise, at one time, any employee who wanted to report to Wang Xing or report to the mezzanine basically changed his car to an ideal, because Wang Xing was talking about ideals every day.

In contrast, a surprising scene happened on September 10 this year.

This is the largest press conference since the establishment of Jiyue. In the VIP room at the 07 press conference site, Xia Yiping and Wang Yunpeng, vice president of Baidu Group and head of IDG, welcomed Li Bin, chairman of Weilai, Zeng Yuqun, chairman of Contemporary Amperex Technology Co., Limited, and Li Yanhong himself as "seemingly masters".

At the beginning of the press conference, the group photo of Ber Ber and Zeng was once screened in the media group.

But to the media’s surprise, it was not Robin Li, a well-known Internet tycoon who had been under the stage for two hours, but Zeng Yuqun, the chairman of Contemporary Amperex Technology Co., Limited, a battery supplier, who became the No.1 owner of the new car at the press conference.

When Zeng Yuqun gave a speech on the stage, saying that Rubin, like Li Yanhong, was the English name, Rubin under the stage still didn’t mean to get up and do his best as a landlord.

She said:"Li Yanhong became a guest at the company conference that he invested and led. 」

The reason why Li Yanhong didn’t get up to give a speech at the scene for two hours was "because Li Shufu, the chairman of Geely, who is also a shareholder, only appeared in the form of video, which made Li Yanhong feel unequal. Even though CEO Xia Yiping invited him many times, he still insisted on not giving a speech at the stage. 」

"He is like an emperor in the late Qing Dynasty, because foreign envoys don’t kneel down and don’t meet. 」

In fact, today’s resumption of trading stopped suddenly. Perhaps at that time, Baidu had made up its mind not to inject more capital, and Li Yanhong could not take the stage to express his position in an appropriate way.

Huawei, Baidu and Xiaomi announced their entry into new cars at almost the same time. The logic of Huawei and Baidu’s entry into cars is similar, creating opportunities for their huge investment in smart driving technology, and then attracting other brands to buy. When the sales volume of cars reaches a scale, their data can be fed back to the R&D team.

This year, the profit announced by Huawei BU is closely related to the sales of various models of HarmonyOS Zhixing.

Compared with Li Yanhong, both Yu Chengdong, a professional manager, and Lei Jun, an entrepreneur, made cars by ALL IN, which drained almost every traffic value from themselves.

It can be said that in the eyes of Yu Chengdong and Lei Jun, failure in building a car is not the same as ruin.

The same is true of Extreme Yue to Baidu, but it is nine Niu Yi hairs to Geely.

On the one hand, Geely is entering the strategic contraction stage of shutting down and turning around. After Li Shufu issued the Taizhou Declaration on September 20th, a series of integration measures of Geely were vigorous and vigorous. Geometry and LEVC were merged into Galaxy successively, and pickup truck brand radar was integrated into Geely Automobile Group to become a department, and extreme krypton and Lectra merged.

As for the smart cockpit and intelligent driving of Baidu valued by Geely, as early as July 4, 2022, the Xingji era of Geely Holding became the controlling shareholder of Meizu Technology.

Later, Xingji Meizu released the FlyMe Auto cockpit system with handcart interconnection, and at the same time invested in core engine technology to lay out intelligent driving.

Geely has no realistic need for further in-depth cooperation with Baidu. Under the guidance of the increasingly strong attitude of full-stack self-research by the OEM, Baidu has invested heavily in L2 and L4, but it is losing the opportunity to compete with Huawei and even Momenta.

The brief cooperation between Baidu and Lantu Automobile has been replaced by Huawei, and Robotaxi has expanded its cooperation in Wuhan, but the new generation of models has been delayed in mass production.

Baidu, which claims to be AII In AI, is said to have invested hundreds of billions of yuan in AI and smart driving. The more it is, the last terminal consumer product that Baidu AI mass production landed. The more it is alive, the more AI will be born.

But perhaps the investment of 3 billion yuan is also a heavy burden for Baidu today.

T Jun said that he finally believed that sentence, why Baidu stood in the air every time and missed the air.

Nearly 48 hours after his sudden death, the media have been making repeated offers, and employees of Extreme Vietnam also think that they have been kidnapped by Xia Yiping and Baidu, which is like entering a dead end.

Baidu, Xia Yiping, employees, car owners and suppliers are all losers for Baidu’s withdrawal in a huff.

Looking back at the extreme mode today, Xia Yiping, who is in the whirlpool, is not only a soul deliberately created by the extreme, but also a representative of Baidu’s management, and an object close to a professional manager who needs to be supervised and audited.

His distorted identity determines the extreme predicament.

On the occasion of a great leap, Li Zhenyu, one of the original founders of Baidu Apollo, has also left his job and joined a smart business.

In 2024, many companies founded by employees who left Baidu went public, such as Horizon founded by Yu Kai, Xiaoma Zhixing founded by Peng Jun and Lou Tiancheng, and so on.

Baidu is of course the Huangpu Military Academy that China is driving, but this formulation also means that Baidu itself has not walked out of the quagmire.

For the extreme collapse, Baidu ignored the point that the internet car-making enterprise, after all, is not a software company with light assets, and its logic of divestment and closure cannot be adopted in a one-size-fits-all manner.

Baidu, as the leading party, directly stopped investing in a manufacturing enterprise with more than 15,000 car owners, ignoring that automobile products need to be maintained, repaired and maintained for nearly ten years, and that smart cars need 24-hour service guarantee of cloud and car dealer software systems. It is doomed to face a new round of rights protection impact from car owners after appeasing its employees.

Baidu’s sudden withdrawal is not only an irresponsible and reckless move, but also greatly hurts China’s new car brand."Don’t buy products from new forces" is forming a label consensus.

On December 12, Yang Yueqing, the former engineering director of Gaohe Automobile Project, sent a video suggesting that the owner of the company should deal with it as soon as possible before its value response disappears so quickly. "Don’t have any illusions, its after-sales parts will be continuously supplied. 」

Although Baidu and Geely issued a statement on December 13th, claiming that they will carry out relevant maintenance and services for the vehicle models, the subsequent legal entanglement may be more chaotic with the employees.

At 8 o’clock last night, Xia Yiping responded to the Joint Statement issued by Baidu & Geely in the new round of rights protection negotiations. He himself said that he did not recognize it: "This is not a plan, and I don’t even think it is possible to make a statement. 」

In the early hours of midnight, Xia Yiping told employees that they had set up an emergency team specifically for employees’ compensation with Baidu and Geely, and calculated the compensation based on the list of all employees and the demands made yesterday. At the same time, shareholders and local governments also communicated with each other to promote the solution of the problem together.

As a new day approaches, employees and suppliers are still following him closely, and his desire to go back to the hotel to rest has failed.

"Today, it was said that people from management came to communicate, but we didn’t see it. An angry but very tired employee said, "My wife is going to lose her job, and her company is owed more than 50 million yuan. 」

Extreme Vietnam has not yet gone bankrupt and liquidated, and it is still a sustainable company. Will someone take over the offer later?

The Wuhan municipal government was once rumored to be one of the interested parties, which is related to the relatively pleasant cooperation between Baidu Apollo and the Wuhan municipal government. The venue of the ultra-Vietnam Wuhan is said to be used by the ultra-Vietnam free of charge by Wuhan, but who has the courage to make such a decision when it is becoming more and more like a joke?

Is this the end of the pole?

A geek in his twenties said to Zhijia. com, "I really like Jumbo 01. It’s a pity. 」

K Jun, an autobot who has been tracking the extreme Vietnam incident for two days, said, "When Gao He fell in the first half of the year, it felt tragic, but it was more and more like a farce, which made people angry. 」

But this is the winter of 2024, and it will obviously not be the last company that has not passed this year.