A few days ago, the Office of Anxi County Tea Industry Management Committee released the announcement on the implementation of the first "China Tea Cup" Anxi Tea Packaging Design Competition, and officially launched the collection of the competition works.

The first "China Tea Cup" Anxi Tea Packaging Design Competition was guided by China Tea Circulation Association, Tsinghua University Academy of Fine Arts Brand Authorized ip Design Institute and Cross-Strait Tea Exchange Association, hosted by Anxi County People’s Government, and undertaken by Anxi County Tea Management Committee Office, Anxi County Tea Development Center, Anxi County Industrial Information and Commerce Bureau, Quanzhou Industrial Design Association and Anxi County Tea Development Promotion Association. With the theme of "breaking the boundary and imagining the future", the contest aims to empower Anxi tea packaging with new images and new ideas, respond to the national standard "Restricting over-packaging of commodities requires food and cosmetics" (GB23350-2021) implemented on September 1, 2023, guide the vast number of tea enterprises and packaging enterprises to adapt to the new standards as soon as possible, further improve the innovation and standardization of Anxi tea packaging, and also provide for enterprises and design talents.

The contest has the following two major tracks:

Anxi Tieguanyin packaging design: Based on Anxi Tieguanyin tea, a set of exclusive packaging of Anxi Tieguanyin tea was created according to its tea characteristics, brand positioning and cultural connotation.

Hundred teas packaging design: This direction is not limited to tea varieties, and can cover any tea varieties such as black tea, oolong tea, black tea and white tea. In order to meet the development needs of tea packaging industry and the management of new standards, a number of innovative, marketable and scientific new packaging were collected.

The total prize money of the contest is 191,000 yuan, of which the highest prize money in a single event is 30,000 yuan. The competition works are designed around six innovative points: appearance, structure, brand, culture, environmental protection and technology. The collection time is from December 2023 to February 20, 2024. Now we are collecting works for enterprises, design institutions, colleges, individuals or teams at home and abroad.

Goodbye 2023

Hello 2024

New Year’s Day holiday travel "craze"

I’m rushing here.

Here is a travel tip.

Please check

↓↓↓

New Year’s Day in 2024 is coming, and there will be more short-distance trips to go on road trip, friends’ gatherings and home visits, which will also increase the road traffic pressure. Here, we remind the traffic participants to know the road conditions in advance, choose the travel time, route and mode reasonably, avoid the rush hour and traffic jam-prone sections, drive carefully and travel safely.

Holiday arrangement

HAPPY NEW YEAR

one

two

three

four

five

six

sun

25

Christmas

26

fourteen

27

fifteen

28

sixteen

29

seventeen

30

have a holiday/vacation

31

have a holiday/vacation

one

New Year’s Day

2

Twenty one

three

Twenty two

four

Twenty three

five

Niansi

six

Minor Cold

seven

Twenty six

Holiday time: from December 30, 2023 to January 1, 2024, a total of 3 days. In addition, highway traffic is not free during New Year’s Day, please note, no! Free! Fee!

Weather conditions

HAPPY NEW YEAR

When driving in winter, pay attention to the weather information, freeze the foggy weather, do a good job of anti-skid in advance, slow down and keep a safe distance, do not overspeed, overload or overload, and it is strictly forbidden to drive without a license and fatigue.

Traffic flow prediction

HAPPY NEW YEAR

1. The traffic congestion pressure in the business circle will increase. At present, the theme activities of major supermarkets and entertainment venues for New Year’s Day are being vigorously carried out, and shopping, catering, entertainment and other activities are further increased during the holiday period. During the lunch and evening meals, there will be a phenomenon of slow traffic around some business districts.

2. The risk of rural road traffic safety has increased. During the New Year’s Day, it is winter, and rural areas enter the winter break and leisure time. With the approach of the New Year’s Day, people’s activities of purchasing new year’s goods are increasing day by day, and the road markets of provincial highways and counties in some countries are more prosperous, so traffic accidents are prone to occur when vehicles pass through the relevant sections of the market.

Driving tips for New Year’s Day holiday

HAPPY NEW YEAR

1. During the New Year’s Day, please try to take public transport and take the vehicle at the regular passenger station. Do not intercept the vehicle outside the station or beside the expressway, and refuse to take illegally operated and overcrowded vehicles.

2. Please pay close attention to the traffic information and traffic safety tips, understand the road conditions, easy-to-block sections and bypass routes along the way, plan the travel time and routes in advance, and try to avoid the travel peak. In case of heavy road traffic and traffic congestion, please wait patiently and queue up in turn.

3. Fatigue driving will lead to poor judgment and slow response, and increase the risk of operational errors. Please arrange the rest time reasonably to ensure adequate sleep, drive continuously for no more than 4 hours, and stop for no less than 20 minutes. If you feel sleepy and in poor condition, please choose a safe place to stop and rest.

4. When you return to your hometown on New Year’s Day, your family will be reunited and you should drink moderately. Drinking alcohol leads to slow response and slow action, and the driver’s ability to control the vehicle decreases. For the safety of you and others, don’t drink and drive!

5. When the vehicle has a minor property traffic accident, please move the vehicle to the side of the road after taking photos to fix the evidence, set a warning sign 150 meters away from the incoming direction, turn on the danger warning light, and call the police in time. Drivers and passengers should leave the vehicle and the road to avoid secondary accidents.

Original title: "Important reminder │ related to New Year’s Day travel! 》

Read the original text

Special feature of 1905 film network In this decade, from fireworks to prosperity in the world, movies have always been in our lives. This decade, the film is life, life is film, this decade, our film life.

"After all, life is short. It’s only a few decades. It’s impossible to see all countries and all parts of the world, but through movies, we have seen a bigger world and more lives. If there is no movie in life, I feel terrible. "

In the past ten years, filmmakers’ views on movies have gone from far to near. The biggest change that movies have brought to her is to unconsciously grasp the place where she can empathize as an actor in the future: "I think movies have made me more real and richer as a person." The feeling of my first filming was first of all, and secondly, I tried my best to take care of what was in front of me first, but I couldn’t think of the future. "

From the beginning, Lang Yueting’s acting career can be described as a newborn calf who is not afraid of tigers and dares to challenge: "For me, I think maybe I can only shoot this scene in my life, and then there will be no future development as an actor. I always think so."

This movie is a difficult one for Lang Yueting. She doesn’t know how to prepare the role and how to play it well. During that time, every day in her mind, she thought about what the character’s childhood was like and how she came over as a teenager. Such brainstorming made her sleep badly every day: "This is a particularly good help for me. In fact, Hongxia can’t sleep well every day, so she tries her best to be close to her state psychologically. I didn’t know that there was a word called biographies, but I was very pleased to know that I was really doing this. "

It is precisely because of the jitters and treading on thin ice in the first two plays that Lang Yueting was afraid to define the job as an actor for herself from the beginning, and later she could naturally introduce: Hello, everyone, I am an actor Lang Yueting. But it didn’t take long for the film to make her so worried again that she didn’t know how to start, because she had never played a real story. In the past, she could make the fictional character close to herself or find something in common with the character, but in reality, she couldn’t find something in common with Huang Wenxiu: "After the role was played, I recorded a program in which I talked about a lot of knowledge about planting kiwifruit and picking sugar oranges. This is something I really knew. Huang Wenxiu had to find out at that time because he wanted to develop a rich industry for the village."

Wang Ying, a veteran movie fan, has been married in Beijing for almost fifty years. When her family first moved here, the reputation of the China Film Archive was not as loud as it is now. Occasionally, acquaintances and friends sent tickets to her, so she would go and have a look. Wang Ying’s children are engaged in the mobile communication industry, and they will urge Wang Ying and his wife to learn smart phones, so as not to be eliminated by history. When Wang Ying went to the China Film Archive to buy tickets in the previous way, the movie tickets for classic films had been robbed by fans online. She could only queue up at the window for two hours and buy two movie tickets: "I thought, no, I have to learn smart phones. Later, I began to learn how to grab tickets online. I saw it a few days ago and bought a Huimin ticket for ten yuan. I didn’t expect the effect to be so good. "

As a policeman, Wang Ying felt heartfelt admiration for the actors when she watched "Fight Against the Black", and their interpretation of the police made her feel good after reading it. Besides watching movies on the spot, Wang Ying has also experienced the Cloud Cinema. She can enjoy watching movies at home with a little finger flick, but she is a bit nostalgic and prefers to go to the cinema to enjoy her favorite movies. Wang Ying went to the cinema to support her favorite movies, while her lover silently supported her hobbies behind her back. When watching movies in Wang Ying, the dog ball at home was taken care of by her lover, and cooking became his job. Living in such an environment with love and a big screen, when Wang Ying was chatting with his neighbors, the topic could not be separated from movies.

随着这些年的飞速发展，附近的设施越来越现代化，王颖非常喜欢中国电影资料馆的音响效果，她每次都会买同一个位置，在影院的最角落里，每坐一个小时，她可以出去歇一会儿，角落里的位置进出方便，也不会影响到他人观影。作为一名影迷，王颖将自己对于电影的爱意贯彻到了方方面面，也因为这份爱，她不断随着社会发展而学习、充实自己。电影丰富了王颖的生活，陪伴她与各个创作者们对话。

对于大银幕内外的王颖与郎月婷，电影都是一件她们热爱、奋斗过的事物。这十年来，电影让中国的观众又哭又笑，在不知不觉中，电影早已与我们的生活融为一体了。感谢遇见电影，能在有限的生命中拓宽了我们生命的宽度；感恩电影，带给我们生活如此多的奇妙与温馨。

　　CCTV News:Today is the 15th anniversary of China’s accession to the WTO. In the past 15 years, what impact has China’s entry into WTO brought to China’s economic development? What does China’s entry mean to the world economic and trade system?

　　On November 11th, 2001, in Doha, Qatar, Shi Guangsheng, then Minister of Foreign Trade and Economic Cooperation of China, signed on behalf of the China government at the ceremony of China’s accession to the WTO.

　　Great changes have taken place in China itself and even in the world since its entry into WTO 15 years ago.

　　Looking back on the past 15 years, China has made great progress in economic development, system construction and participation in international governance, but at the same time, it also needs to face up to the problems such as the increase of trade friction caused by changes in external environment.

　　First of all, by joining the WTO and connecting with the world, China’s economy will grow under the global competition.

　　On the eve of China’s entry into WTO, China is the sixth largest economy in the world. Now, China has become the world’s second largest economy, the largest trader of goods, and the second largest foreign investor, with a per capita GDP of nearly 8,000 US dollars. This series of achievements can directly prove China’s great progress since its entry into WTO.

　　Entering WTO is an important step for China to integrate into the world market, which is conducive to attracting foreign investment, promoting exports and promoting economic development. Therefore, the membership of WTO is called the stabilizer and accelerometer of China’s economic take-off. In the process of China becoming the world’s factory, China enterprises have also learned to better coordinate the domestic and international situations, make better use of the two markets and resources, and enhance new development momentum, add new impetus to reform and create new competitive advantages in the opening up.

　　Secondly, after China’s entry into WTO, the development of China has benefited the whole world and achieved a win-win situation.

　　After China’s entry into WTO, China has not only realized its own development, but also brought more development opportunities to the world. Lamy, former Director-General of WTO, once commented that China’s entry into WTO has brought great changes to world trade, and many countries have also gained a lot with China. For example, US exports to China increased from $19 billion in 2001 to $116.1 billion in 2015; The trade volume between China and Africa increased from 10.8 billion US dollars in 2001 to 179 billion US dollars in 2015.

　　Since China’s entry into WTO, China has been unswervingly opening wider to the outside world and striving for mutual benefit and win-win results. By implementing a firm opening-up strategy and constantly creating a more comprehensive, deeper and more diversified opening-up pattern, China’s total import in 2015 reached US$ 1.68 trillion, creating tens of millions of jobs for its trading partners. At the same time, China’s inexpensive goods have also brought great benefits to foreign consumers. It is worth mentioning that at present, China’s contribution rate to world economic growth is more than one quarter, and it has been the biggest engine of global economic growth for many years.

　　Third, with the gradual deepening of economic and trade ties with the world, China no longer passively accepts the international economic and trade framework, but begins to actively participate in the formulation of rules.

　　Since China’s entry into WTO, the economic and trade interaction between China and the outside world has continued to deepen. At first, China could only passively adapt to the terms of international trade. Today, China’s position in world trade has been on a par with that of the United States and Europe. Especially after the financial crisis in 2008, China has made the greatest contribution to global economic growth, which also highlights the importance of China in the global trade pattern. China has begun to actively promote the construction of a more just and reasonable international order, including trade order.

　　China is a participant, contributor and builder in the world trade system. The construction of the "the belt and road initiative" initiative is the "China Program" to promote global development cooperation. This program does not replace the existing cooperation mechanism, does not challenge the existing international economic system, and is a useful supplement and improvement to the existing international mechanism. The goal is to achieve common development and is committed to promoting countries to expand mutual market opening and trade and investment facilitation.

　　The global trade environment has changed, and challenges and opportunities coexist.

　　On the other hand, we should also see that the international trade environment has changed a lot in the past 15 years. The deep-seated impact of the international financial crisis still exists for a long time, and the external environment is unstable and uncertain, which leads to the weak growth of global economy and trade.

　　In the first five years of China’s accession to the WTO, the growth rate of global trade was about 1.8 times that of the world economy, but now the growth rate of global trade has been lower than that of the world economy for four consecutive years. Economic globalization has experienced twists and turns, protectionism and inward-looking tendencies have risen, and the multilateral trading system has been hit. This situation poses a new challenge to China’s foreign economic ties. To cope with this situation, China should take the lead in building an open world economy and continue to promote trade and investment liberalization and facilitation.

　　完成产业升级 迎接新的挑战

　　全球治理体系在发生着深刻的变革，新技术的发展也在重塑全球贸易的格局。“互联网+”向服务业和制造业全面渗透，新产业、新业态、新商业模式不断涌现，全球产业链、价值链、供应链加速整合，这使得国际产业分工和竞争格局正在发生深刻变化。比如，制造业从发达国家向发展中国家的转移放缓，新兴经济体单纯依靠低劳动力成本优势发展加工型贸易从而完成产业升级的路越走越窄。当前主要大国都在重塑竞争新优势，中国也需要完成产业升级，在未来的国家贸易体系中占据有利地位。

　　国家主席习近平上个月在APEC工商领导人峰会上提到：“经济全球化符合经济规律，符合各方利益。同时，经济全球化是一把双刃剑，既为全球发展提供强劲动能，也带来一些新情况新挑战，需要认真面对。”在入世15年的时候，对以往做总结，无疑可以让中国在未来更好地适应经济全球化，参与经济全球化，塑造经济全球化。

　　文丨央视评论特约撰稿 王亚宏

Carmen, the composer Bicai’s opera, is one of the highest achievements of French opera in the 19th century. Strong dramatic conflicts and touching music make Carmen popular all over the world, and it is still one of the masterpieces with the highest performance rate in the contemporary opera stage.

In the second half of 19th century, a kind of "lyric opera" between "grand opera" and "comic opera" gradually replaced the dominant position of French grand opera. Most lyric operas choose touching stories, and some familiar love stories have become opera themes. Bicai’s Carmen is the work of this period.

Carmen is adapted from French realist writer Merimee’s novella Garman, which tells the love story of Carmen and officer Don Hauser in gypsy woman.

On March 3, 1875, "Carmen" ushered in the opening night at the Opera House in Paris, but the effect was not satisfactory. At that time, some critics thought that the music of Carmen was dull and boring, and stories such as gypsies and soldiers should not be put on the stage, especially the independent and uninhibited character of the heroine Carmen ran counter to the mainstream thought at that time. Facing the criticism, Bicai, a composer, was so frustrated that he even called the opera Carmen a "100% desperate failure", so he lingered painfully in the streets of Paris all night.

Surprisingly, however, the opera Carmen was highly praised by contemporary Saint-Sang, Tchaikovsky and Debussy. Saint-Sang and Tchaikovsky predicted that "in ten years, it will become the most popular opera in the world".

However, Bicai failed to wait until this day. After the failure of the premiere of Carmen, Bicai became ill from then on. Only three months later, he died of illness at the age of 37. It was once said that Bicai died of depression because of excessive grief, but serious music historians have repeatedly corrected those sentimental statements, and they gave more objective reasons: heavy smoking made Bicai’s health poor for a long time, and he was diagnosed with throat disease and suffered from it very early. When writing Carmen, Bicai was already very weak. After many heart attacks, heart failure finally took his life.

Only one year after Bizet’s death, the performance of Carmen has gradually improved, and the meticulous description of the characters’ psychology, criticism of social reality and exotic life scenes in the drama have been loved by people. With the passage of time, the artistic value of Carmen has gradually become prominent and has become a long-lasting classic.

Source: CCTV Variety Show

1. Someone sent Weibo: Yesterday, when I went to check in with my girlfriend for the first time, I met the police to make rounds. What could be more tragic? Netizen replied: Yes, the police asked your girlfriend in front of you why it was you every time.

2. I went to the pharmacy to buy medicine. When I saw an electronic scale at the door, I went up and weighed it to see if I had gained weight recently. But after I stood up, the lights on the shore didn’t light up and the numbers didn’t show … I suddenly became nervous. Am I already too overweight to be measured? At this time, there was a sentence in the room, "Girl, what are you doing stepping on our induction cooker?"

3, called a cleaner to clean the house, aunt to wear a shoe cover when entering the door. I quickly said: no, no, you can just step in! Aunt cleaning: no, I’m afraid I’ll get my shoes dirty …

4. I saw a fat girl walking slowly on the treadmill in the gym. I went to remind her:

"Sister, you have to hurry up, or you won’t get the effect of reducing fei. My sister replied with injustice, "I adjust it very quickly.

But it slowed down as soon as I stepped on it! "

5. At the age of 12 or 13, there was a lot of blood in the chair after class. I understood it at that time and didn’t panic at all. On the contrary, my classmates were very scared. I spent most of my time explaining to them what the physiological period is and why it bleeds until the teacher came and said to me, "Boys don’t have these things." I was rushed to the hospital.

6. During lunch, a female colleague of mine suddenly asked me with great concern: You should pay attention to your health.

I said: Why do you suddenly say this?

She said, because I think you seldom drink water.

I said, How do you know that I seldom drink water?

She said: Because you haven’t been to the toilet in the morning.

I asked strangely, how do you know?

She said solemnly, because you haven’t zipped your pants since morning … embarrassed …

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

On the occasion of the handover in late spring and early summer, the local beauty listed companies that have spent the cold winter have handed over their transcripts in the first quarter of 2022 and 2023.

As can be seen from the 2022 annual report, two domestic beauty companies, Proya and Betani, which are characterized by effective skin care, are still growing against the trend. In 2022, Polaiya’s revenue increased by 37.8% year-on-year to 6.39 billion yuan, and the net profit returned to the mother increased by 41.9% to 817 million yuan; Betaine’s revenue increased by 24.7% year-on-year to 5.01 billion yuan, and the net profit returned to the mother increased by 21.8% to 1.05 billion yuan.

These two local beauty groups are rising stars who broke the 5 billion yuan mark for the first time after shanghai jahwa, an "old-timer", and both of them take a single main brand as the main force of performance.

Polaiya brand accounted for more than 82% of the group’s total revenue for two consecutive years. Winona brand is the only main brand since Betani was founded, which has created a subdivision of sensitive muscle repair.

However, it is worth mentioning that although Betani still maintained a double increase in net profit of revenue under the situation of repeated epidemics in 2022, the growth rate slowed down significantly. In addition to the epidemic raid in 2020, Betani’s revenue and net profit have increased by more than 30% in the past five years.

In 2022, the epidemic situation repeatedly brought more obvious impact on local listed beauty companies such as shanghai jahwa, Marubi, Shuiyang and Shangmei, with their revenue declining by 3% to 26%, while the net profit returned to their mothers decreased by about 20% to 60%.

Marubi Co., Ltd. pointed out in the financial report that the transformation of online channels and the expansion of online self-operated business have led to the increase of various expenses and have an impact on net profit. During the period, Marubi’s revenue decreased by 3.1% year-on-year, net profit returned to the mother decreased by 29.7% to 170 million yuan, while sales expenses increased by over 100 million yuan. Among them, the main brand Marumi’s revenue decreased by 12.3% year-on-year, which obviously caused a big drag on the company’s performance.

Except for Marubi, the common problems of the above-mentioned companies are that the head effect of the main brands is not obvious, and the development volume of new brands is broken.

Taking Shangmei as an example, three brands, Kanshu, Yiye and Red Elephant, accounted for over 90% of the group’s performance, but all three brands experienced a revenue decline of 20% to 30%. Among them, Kans and Yiye are undergoing upgrading and transformation. For example, Yiye is now positioned as a pure beauty brand. The new brands developed by Shangmei in recent years, such as high muscle energy, extreme square and one page, are still in the market cultivation stage, and their coverage spans from mass to high-end, from personal care to maternal and child care, but the revenue benefit is not yet obvious.

Shuiyang Co., Ltd. said in the recent investor relations activities that a brand matrix of "2+2+n" has been formed at present. The newly acquired French high-end skin care brand EDB and the original main brand Yu Nifang are the first 2, the big water drops and the small confusion are the second 2, and N is some new brands. In the first quarter, except EDB and Royal Nifang, other brands still suffered some losses.

The opportunity to expand the segmentation field with new brands has become the consensus of beauty group. The aforementioned Polaiya and Betani, who are more resilient in the epidemic, are also trying to establish a second growth point.

In 2022, the single-brand revenue of Caitang, a cosmetics brand owned by Polaiya, exceeded 500 million yuan, which has doubled for two consecutive years, but there is still a big gap with the main brand of Polaiya, which is 5.2 billion yuan. Betaine launched a high-end anti-aging brand in 2022, trying to fill the gap in the high-end field for the group beyond Winona at the mass price.

From the financial reports and external information of local beauty groups, we can also find that the strategy of "big single product" and the development potential of online e-commerce in Tik Tok and Aauto Quicker are frequently mentioned.

During the period, Marumi shares combed the product structure and streamlined more than 200 SKUs. The company intends to promote the strategy of dividing canals and products. For example, online, the eye cream of star single product is the core, supplemented by the newly launched "big single product" such as anti-aging essence, while offline, the gift box set is the most important to enhance the in-store experience.

Shanghai jahwa, who has always focused on offline channels, said in the 2022 financial report that the company’s e-commerce channels continued to promote multi-platform layout, and gradually digested the past dependence on a single style of play, such as eliminating the impact of Tmall’s over-the-top loss, and achieved an overall growth of about 4%. Among them, the growth rate of interested e-commerce (Tik Tok, Aauto Quicker, etc.) exceeded 200%.

Together with the 2022 financial report, there are also good news that major local beauty groups have returned to growth in the first quarter and achieved recovery. The overall market data can also reflect the signal that the beauty industry is recovering.

According to the data of the National Bureau of Statistics, the total retail sales of cosmetics in the first quarter was 104.3 billion yuan, a year-on-year increase of 5.9%. In comparison, in March this year, the total retail sales of cosmetics reached the highest value in the past five years, with an increase of nearly 10%.

However, judging from the generally dull feedback of e-commerce promotion on Women’s Day on March 8th this year, it will take some time for the beauty industry to fully recover, and local cosmetics companies still need to be cautiously optimistic.

For Barcelona to sign Messi back, Messi’s first choice is to renew his contract with Paris, and his father will continue to meet with Campos. Although Barcelona has also made contact with Messi, and Barcelona President laporta confirmed that he had met with Messi’s father to discuss the possibility of Messi’s return, it is reported that the negotiations between the two sides have not made much progress. Considering the current economic situation in Barcelona, it is more difficult to sign Messi back, and there has not been any direct contact between laporta and Messi himself, and Barcelona has not made an offer for Messi.

In this year’s sci-fi movie Wandering Earth 2, the highly intelligent AI technology product MOSS, as a super quantum computer with artificial intelligence, has incomparably powerful computing power, and there are similar intelligent systems in the railway system to control the train to the second and accurately locate the train through powerful algorithms.

Image source @ vision china

Text | Most Words FunTalk, Author | He Yiran, Editor | Wang Fangjie

The Instagram startup duo is back.

Two thousand and twenty-threeIn February 2008, a model namedArtifactThe news software is quietly launched in the American app store.The operators behind the platform are the founders of Instagram, kevin systrom and Mike Craig.

The two founders announced the news on their personal Instagram account. Strom wrote: "Recently, machine learning has created many amazing things. We are very excited and are bringing it to this new application."

The only regret is that the official posts of the two founders have only a few thousand likes.

Indeed, Strom and Craig have been out of public view for too long.

Two012Year, online 1eightHarvest 3 next month000Ten thousand users, all employees only 1threePeople’s Instagram was used by Facebook with 1ZeroBillion dollars acquisition,Strom, founder and CEO of Instagram, gained a net worth of $400 million with this transaction.

In the next six years, Strom and co-founder Craig continued to be responsible for the operation of this photo social media within Facebook, and maintained a relatively high degree of independence and freedom.

With the number of Instagram users exceeding 1 billion, and the annual income exceeding 10 billion dollars, the user competition between Facebook and Instagram has become more and more acute. Zuckerberg wants to get involved in the operation of Instagram more and more, and the friendly and cooperative relationship between the two parties has gradually come to an end.

The scandal at Cambridge Analytica brought the differences of opinion on the table.Two018Nian 1ZeroIn June, Strom and Craig announced that they were leaving Facebook.

At that time, the two men thanked Facebook executives and the team along the way emotionally, but they also said interestingly: "When you decide to leave, you must have your own reasons."

In the statement, the two men also wrote: "We plan to take time out to explore our curiosity and creativity again.Creating new things requires us to take a step back to understand what motivates us and match it with the needs of the world. "

Just from the current situation of Artifact, this application of personalized news recommendation based on user behavior is not like an innovative product driven by curiosity and creativity. At least for now, it’s very much like today’s headline, a China APP that was born in the same year as Instagram.

01

Artifact is not a news software with content produced by creators, but a text-based social software with integrated content.The name of Artifact combines articles, facts and artificial intelligence., known as a flagship "AI personalized newsSocial application of "function.

After users register and log in, the platform will push a series of articles, including professional media organizations, personal account blogs, or fragmented thread content.

After the user clicks on the article of interest, the software will recommend new articles according to the user’s reading preferences and the length of stay. Users can also visualize their browsing preferences and encourage in-depth reading. At the same time, users can pay attention to their friends on the platform, browse the summaries of articles watched by friends and see the comments left by friends. The platform also has a private chat function for users to share their views.

According to foreign media reports, Strom and Craig began to discuss related ideas several years ago, especially after seeing the recent industry changes brought by machine learning, they thought it was time to act. The machine learning system that Strom relishes actually refers to the transformer system launched by Google in 2017, which is also one of the foundations of the recent hot AI chat robot ChatGPT.

Strom said that he used to be skeptical about the ability of machine learning systems to improve recommendations, but his experience in Instagram changed his view. He said: "Over the years, every time we use machine learning to improve the consumer experience, things will get better quickly."

It is reported that Artifact is developed by a team of seven people, many of whom have worked in Instagram.At present, Artifact has not received financing, mainly from the personal sponsorship of Strom and Craig.

Due to the success of Instagram, although the performance on the consumer side has not been brilliant in the past month, Artifact has attracted the attention of the industry. Foreign media compared it to a text-based TikTok or a more personalized Google Reader, and even called it a sneak attack on Twitter.

02

The media said that the Artifact sword refers to Twitter, and there may also be the origin of Strom’s personal experience behind it.

In fact, he is not a computer major, but a management science and engineering major at Stanford University. During his college years, Strom got the opportunity to enter the summer internship of Odeo in a project that the college cooperated with venture capital companies, and Odeo was the predecessor of Twitter. During this period,Strim met Jack Dorsey and ivan Wilhemlms, the founders of Twitter, and it is said that he also discussed with Dorsey how to develop social application software.Perhaps there is a prototype of Instagram in the discussion.

Back at school, Strom began to conceive an application that integrated pictures and social functions. At this time, Facebook is already a social company rising in Ran Ran, with a market value of 500 million dollars, and it also hopes to continue to exert its strength in the photo agency.

At that time, Zuckerberg invited Strom to join, but after consulting the teacher, Strom was skeptical about the prospects of this emerging platform and joined Google’s acquisition department after graduation. After working for 2 years, he started his entrepreneurial journey.

October 2009, StromLBS social application developed using web pagesBurbnrelease; be online, get $500,000investment.In 2010, Craig joined as a technical partner and Instagram officially came out.

It can be said that Strom’s interest has always been around social applications, and it has been changing with the development of the industry. With the strong rise of Tik Tok in the world, he re-examined the weaknesses of the existing platform.

Twitter and Instagram are based on users’ attention to recommend platform content, but this method obviously does not meet the personalized needs of consumers. After all, the most important thing to pay attention to is the user’s own behavior.

Strom believes that now is the right time, not only to seize the new wave of consumer technology development, but also to find a way to combine with social platforms in the new wave, and he and Craig have been doing product design from the customer’s point of view.

of course，In the era when short videos are just popular, it is a bit old to pick up text social software again. And the regression text is the discovery point after they explore life.As more and more users are tired of lively short videos, and users have a need to return to the basics of social media, the experience brought by words is still irreplaceable.

To some extent, Twitter is still the most famous social media focusing on text content, and it is also an important carrier for many users to get news and express their personal opinions. Due to the entry of Musk, the wayward reform of the world’s richest man has made many old users feel tired, especially those who like to post serious views on politics, economy and TMT on Twitter in the Doce era. They want to have a more suitable platform.

The emergence of Artifact can just catch this part of users. Although the absolute scale of opinion leaders is not necessarily large, these bloggers who publish original comments and opinions have a great influence on news dissemination and are expected to attract higher attention.

At the same time,Strim said that the platform will filter false news, maintain a neutral attitude and strive to provide users with high-quality content.. "One of the problems facing technology recently is that many companies are unwilling to make subjective judgments based on quality and whether it is conducive to human progress. Just make a decision based on the merits, no matter how difficult it is. " Obviously, he knows that the outside world is worried that the Facebook Cambridge analysis scandal will be staged again.

03

2022 was a traumatic year for technology companies, and most companies suffered setbacks. For the duo who have no life pressure, starting a new business in this period may ruin their reputation, and the challenges they will face before starting again may exceed expectations.

Spending your own money is actually a taboo for starting a business, but for Strom and Craig, it is possible to win the support of investors and make compromise adjustments at this stage. It is better to rely on past successful results to ensure that the products are completely in line with personal plans.

At present, the two people hold a more positive and optimistic attitude. After all, their past resumes give them confidence to attract investors.

If you just make a small and beautiful application that meets the needs of users, the strength of the duo is enough, but for investors, the business model may become a hurdle.

ChatGPT’s popularity lies in bringing more accurate content than users expected, which makes users willing to use more accurate information and provide more productive paid versions. Backed by Microsoft, ChatGPT is bound to impact the online advertising business of Google search, although the specific implantation mode remains to be explored.

Judging from the benchmark Tik Tok,Previously, short news applications in the United States once set off a wave for a while, but the popularity soon went down. After all, large media companies and news platforms in the United States have their own subscription software, and it is difficult for integrated software to reach an agreement with every company on copyright issues, and it is also difficult to attract advertisers naturally.

There is a good saying, in essence, all the money-making modes of the Internet can be attributed to the mode of selling goods. The waterloo of news applications makes the outside world doubt the profit prospect of Artifact. It may be difficult for users to stay on the platform for a long time just by providing links to articles.If we can gain a foothold in the highly competitive market,Does Artifact develop a subscription payment model or attract advertisers to try to embed it in the text?

Making profits is not the duo’s strong point.

Before Facebook’s acquisition, Instagram itself didn’t make any profit, even though the platform online celebrity was already making money. Although Strom and Craig have maintained their dominance of the platform during their six years on Facebook, from the perspective of commercialization and profitability, perhaps the executives appointed by Zaza and Sandenberg have brought more changes. Since 2018, Instagram has introduced the checkout function and short video service, and exerted its strength at both ends of advertising and e-commerce.At present, Instagram has surpassed Facebook in revenue and is the biggest cash cow of Meta.

As a text-based social big brother, Twitter’s commercialization process has been slow for many years, and it can only rely on the small advertising business, which makes Musk, who has always been rampaging, quite a headache.