This is the "Phoenix Cloud" image (file photo). Xinhua News Agency (photo courtesy of Zijinshan Observatory)
Xinhua News Agency, Nanjing, April 29 (Reporter Wang Juefan) The reporter learned from the Zijinshan Observatory of the Chinese Academy of Sciences on the 29th that the station’s "Galactic Picture Scroll" sky survey program has released another important achievement. The scientific research team discovered two huge molecular clouds that harbor stars in the Milky Way. Researchers named them "River Cloud" and "Phoenix Cloud" respectively.
The Milky Way galaxy we live in is a spiral galaxy. Near its spiral arms are some thick clouds, some of which are mainly composed of hydrogen gas molecules, which are molecular clouds. As the molecular clouds continue to collapse, the pressure increases and the temperature rises, and gradually a protostar embryo is formed. When the nuclear fusion energy in the protostar embryo is enough to resist its own attractive forces, a new star is born. Therefore, molecular clouds are the precursors of stars and are called "stellar cradles".
The "Dajiang Molecular Cloud" and "Phoenix Molecular Cloud" discovered this time are located in the Great Rift Valley region of the Aquila constellation. Among them, the "Dajiang Molecular Cloud" is about 1,300 light-years away from the solar system. In form, it looks like a long river winding in the universe, and the actual length is about 300 light-years. The "Phoenix Molecular Cloud" is more like a large bird with wings. It is about 2,000 light-years away from the solar system and has about 200,000 times the mass of the sun. "Dajiang" and "Phoenix" are both "big heads" in the Milky Way.
This is the image of "River Cloud" (file photo). Posted by Xinhua News Agency (photo courtesy of Zijinshan Observatory)
"What’s even more exciting is that we can see direct evidence of star formation in the Great River, and stars are probably forming in the Phoenix," said Su Yang, an associate researcher at the Purple Mountain Observatory who worked on the study.
Yang Ji, the head of the "Galaxy Picture Scroll" sky survey program and a researcher at the Purple Mountain Observatory, introduced that the "Galaxy Picture Scroll" sky survey program mainly observes the area of ± 5 on the northern galactic plane, with a total observation range of 2,600 square degrees. The program started in 2011 and is led by the Purple Mountain Observatory, completing observations of about 250 square degrees every year. The "Galaxy Picture Scroll" will achieve many scientific goals such as discovering and compiling molecular cloud source tables for all regions, and analyzing the physical and chemical properties of molecular clouds. These studies are of great significance to human understanding of the origin of stars, planets, and the entire galaxy.
"At present, the’Galactic Picture Scroll ‘has completed 80% of the observation plan, and dozens of important results have been released. It is expected that all observations will be completed in about three years. By then, we will have an unprecedented image of the Milky Way, and people’s understanding of the Milky Way will be greatly expanded." Yang Ji said.
The research results were recently published in the Astrophysical Journal, an authoritative journal of astronomy.
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Previously, Lei Jun said bluntly during the two sessions that Xiaomi is also deeply damaged by counterfeiting. At present, Xiaomi mobile power accounts for 80% of the market share, but 80% of them are counterfeit.
In response to the source of counterfeiting, recently, Xiaomi sued a business center in Beijing to the court, asking the defendant to stop infringing on the plaintiff’s registered trademark exclusive right and destroy the inventory of infringing product grinding molds, compensate the plaintiff for economic losses of 50,000 yuan, and publish an apology statement in the China Intellectual Property News.
According to the Haidian court, the plaintiff claimed that Xiaomi was established in April 2010 and is an innovative technology enterprise focusing on the independent research and development of high-end smartphones and Internet TVs. The plaintiff registered the registered trademarks No. 8228211 "Xiaomi" and other registered trademarks, and the approved applicable goods include "portable computers, portable unlimited phones, video phones, headphones," etc. The above trademarks are all within the exclusive protection period.
Since its establishment, the plaintiff has been applying the above trademarks in "mobile phones, earphones, routers, TVs" and other products. The plaintiff uses a unique Xiaomi model to operate Xiaomi mobile phones, which has triggered a buying boom, is deeply original and has won praise. Therefore, the above trademarks have gained a high reputation and influence in publicity and use, and have been welcomed by consumers.
After investigation, the plaintiff found that the same trademark as the plaintiff was used on the earphones and mobile power supplies sold in the defendant’s store. The plaintiff believes that the defendant’s actions have constituted an infringement of the plaintiff’s exclusive right to use the registered trademark.
The case is currently under further investigation.
In fact, this is not an isolated case. In 2015, Xiaomi sued more than 80 Changsha merchants for trademark infringement, and the products involved were also mobile power supplies and headphones.
Phoenix Video was sued for infringement because it was not authorized to broadcast CCTV’s "Let’s Talk" program
The official website of Haidian Court today released a case express, because it believes that Beijing Tianying Kyushu Network Technology Co., Ltd. has violated its rights by broadcasting the "Let’s Talk" series without authorization, CCTV International Network Co., Ltd. sued the court, asking the defendant to immediately stop the transmission of the program involved in the infringement through the information network, stop the infringement of the relevant copyright enjoyed by the plaintiff and compensate the economic loss of 1.15 million yuan. A few days ago, the Haidian Court accepted the case.
Another business is dead! LeTV Cloud Disk announced the suspension of services
With the trend of strict supervision and few online disks being profitable, many online disks or manufacturers’ Cloud as a Service have announced the collapse since last year. Now, LeTV Cloud Disk has also issued a suspension announcement, announcing that it will stop personal cloud disk services, the specific time is June 30, 2017. LeTV reminds users that please be sure to back up personal problems after the network disk is closed, and these files will never be found again after the shutdown. Regarding the reason for closing the network disk, LeTV said that this is due to the use of cloud disk storage by some criminals to distribute illegal files such as piracy and pornography.
Apple strictly prohibits the application of Hot Module Replacement Honor of Kings, 12306, etc. affected
Recently, Apple announced to some developers that if they do not remove the code related to Hot Module Replacement by June 12, their apps may be removed from the shelves. Apple has previously issued relevant warnings to them. This means that mobile games including Honor of Kings, Onmyoji, Happy Xiaoxiao and other mobile games cannot continue to use the iOS Hot Module Replacement function. Apple’s App Store review team sent an email to some developers recently saying, "In March this year, we have sent a message to remind you that your app appears to have some Hot Module Replacement code, which violates the 3.3.2 clause of the Apple Developer Agreement and the 2.5.2 clause of the App Store Review Guidelines. We have asked you to remove all relevant code, frameworks or SDKs and resubmit the version. At the time of this push notification, we have not received any corresponding adjustments from you. To ensure the normal operation of your app in the App Store, please submit an update before June 12, 2017. If you do not make adjustments, your app may be removed from the App Store. "
The president’s Twitter account blocked netizens, and Trump received a lawyer’s letter
According to foreign media reports, some Twitter users are always criticizing or mocking US President Donald Trump on Twitter. As a result, Trump simply banned these users from accessing his Twitter account. As a result, the lawyers representing these users sent a direct letter to President Trump, asking him to restore the users’ access or sue him for violating the Constitution. In a letter sent to Trump on Tuesday, the lawyers argued that the US president’s Twitter account is a "public forum" and therefore the Trump administration cannot constitutionally ban them from accessing the account because they disagree with others. The letter demanded that the president immediately unblock these users or take him to court.
Customer online shopping beauty services caused eye injuries, sued the beaver family for nearly 20,000
Ms. Li made an appointment for beauty services on the Beaver Home platform. After receiving beauty services, Ms. Li suffered an eye injury and was admitted to the hospital for medical treatment. For this reason, Ms. Li sued Beaver Home to the Chaoyang District Court in Beijing, claiming nearly 20,000 yuan. Beaver Home stated that it is only an online service trading platform that provides information for service providers and customers, not a beauty service provider. For this reason, Beaver Home applied for an additional beauty service provider, Ms. Tian, as the defendant. Yesterday, the case was heard in Chaoyang Court. Both Beaver Home and Ms. Tian believed that it was unreasonable for Ms. Li to inform Beaver Home of her eye injury after 7 days of receiving beauty services, and questioned the cause of Ms. Li’s eye injury.
Apple employees in China arrested for illegally obtaining iPhone user information
It was learned from the Cangnan County Public Security Bureau in Zhejiang that the police cracked a case of illegally obtaining computer information system data and infringing on citizens’ personal information, arrested 22 alleged offenders, and destroyed the underground black industry chain. According to reports, in January 2017, the Cangnan police found that Apple’s domestic employees were suspected of illegally obtaining citizens’ personal information associated with Apple mobile phones and selling them online, involving a huge amount of money. Immediately, the police aimed to track down the source, destroy the platform, and break the chain. After months of investigation, on May 3, Wenzhou City, Cangnan County two levels of public security organs organized personnel to Guangdong, Jiangsu, Fujian and other places unified network, arrested a total of Li, Gan, District and other major alleged offenders 22 people, including Apple domestic direct selling company and Apple outsourcing company employees 20 people, the seizure of a number of computers, mobile phones, bank cards and other crime tools, preliminary identification of the amount of more than 50 million yuan. (Zhang Na/Titanium Media Intern Editor)
On June 25, Avita Technology landed at the Chongqing International Auto Show and launched a new generation of intelligent electric vehicle technology platform, C (Changan) H (Huawei) N (Ningde Times).
It is worth mentioning that Zhu Huarong, chairperson of Changan Automobile, Xu Zhijun, chairperson of Huawei, and Zeng Yuqun, chairperson of Ningde Times, attended the Avita press conference together. Under the "luxury" lineup, Avita’s popularity has been rising again and again.
Avita Launch
At present, all the traditional independent brands want to complete an upward breakthrough at the time of electrification and intelligent transformation. The Great Wall has salons, Geely has polar krypton, and the well-off has questions. Now Changan, which is a little slower, has also joined the array and launched its high-end new energy brand Avita.
Unlike most new brands, Avita had one more halo, and the three-way cooperation between Changan, Huawei, and Ningde Times made Avita’s prospects broader. But reality was always skinny, and even if there were real materials, Avita’s problems gradually appeared in front of many consumers.
That includes the naming of Avita, the appearance of the first model, the Avita 11, and the theory of "emotional intelligence" that Avita’s chairperson and chief executive, Tan Benhong, has spent a lot of time describing. These issues, while the opinion of the benevolent and the wise, also reflect some of Avita’s shortcomings.
More importantly, compared with other traditional brands’ "two factories" cooperation model, Avita’s so-called "three giants cooperation" not only brings obvious advantages, but also brings a question that the market can’t help but associate, that is, whether there will be differences in interests that will hinder the development of the brand.
As a latecomer to the market, Avita itself does not have an advantage. If the dispute points and potential hidden dangers are not resolved earlier, it may be difficult to get a piece of the cake in this highly competitive track.
Avita’s past and present life
In fact, Avita is not Changan’s "newborn", its predecessor is "Changan NIO", which is a brand jointly established by Changan and NIO.
At the 2018 Qixi Festival, Changan partnered with NIO to officially establish Changan NIO, with Changan Automobile and NIO each holding 45% and the other 10% held by the executive team.
However, as NIO gradually gained a foothold in the domestic new energy market, and the highly competitive market made it difficult for it to spare energy to focus on other businesses. In 2020, Li Bin stepped down as the chairperson of Changan NIO, officially ending this stage.
Of course, NIO did not fully withdraw, but the shares fell to less than 5%. But as the leading party, Changan did not give up, but continued to extend the life of "Changan NIO" through capital increase, and officially changed its name to Avita Technology in May 2021.
Avita 11
It is worth mentioning that as early as 2015, Changan released the "518" new energy vehicle development strategy, planning to launch 34 new energy vehicle models in 10 years. Then in 2017, Changan also announced the "Shangri-La Plan", which is expected to completely stop selling fuel vehicles in 2025. But today, both plans can be said to have failed.
The market will not stop because of a certain company’s strategic problems. Seeing Geely’s Jikrypton, Dongfeng’s Lantu and other brands gradually rise in the market, Changan, which is seriously out of touch with the new energy market, has undoubtedly become the "that person" who is caught off guard and on pins and needles.
In order not to be "abandoned" by the market, Changan not only had to keep "Changan NIO", but also use external forces to catch up. Therefore, after NIO left, Changan "introduced" Huawei and Ningde Times, two heavyweight friends, through capital increases.
At present, the top five shareholders of Avita are Changan 39.02%, Ningde Times 23.99%, Chongqing Chengan 19.01%, Southern Assets 8.73%, Fujian Mindong 5.00%, and NIO retains a 1.13% shareholding ratio. It is worth mentioning that behind Chongqing Chengan are Chongqing State-owned Assets Supervision and Administration Commission and Liangjiang New Area.
Avita’s shareholding structure
Changan, Huawei, Ningde Times, state-owned assets… When these words appeared in the introduction of the same company, the imagination of the market and consumers was instantly opened. Since the official announcement of the cooperation in May last year, Avita has become the expectation of many people.
Unfortunately, in the blooming market environment, Changan overestimated the enthusiasm of consumers. Shortly after changing its name, Avita gradually "disappeared" from the track. Until recently, a press conference reminded people again that Changan also has a high-end brand of new energy vehicles.
From experience, the promotion of new brands during the release and official delivery window is crucial, and the recent Avita 11 overwhelming advertising is undoubtedly a good momentum.
Everything has its pros and cons. While Changan allows consumers to remember Avita, it has also ushered in some controversial issues.
Judging from a large number of netizens’ comments, Avita’s name has attracted much attention.
Avita is taken from the English Avatr, which means virtual avatar in the game or online world. The official gave the word a deeper meaning, that is, to create another self in the intelligent parallel world for each user. This car is also defined as "emotional intelligent electric car, understand your intelligent avatar".
Such an explanation sounds very cultural and representative, but at first glance it will make people feel that it is an overseas brand. Too Westernized and without Chinese characteristics, "I feel a little foreign and foreign" has become a voice.
At the same time, the English Avatr of Avita is similar to the English of the science fiction movie "Avatar", except that one letter is missing, which is easy to confuse. Not only that, the name Avita is also difficult to remember compared to other traditional car brands.
Among the many elements of a brand, the name is the core element of the brand and the basis for forming the brand concept. If a brand wants to expand its influence, it must first make consumers remember the brand name. Compared with the previous Xiaocangxailis, it was difficult to get consumers’ attention at first, but after its model was named "Ask the World", the development momentum improved significantly.
Avita is not easy to remember, nor does it have many characteristics. If the product is not particularly outstanding, it may be difficult to familiarize everyone with this brand.
In addition to the name, as the first model of Avita, the appearance of the Avita 11 to be delivered is also "difficult to say". When it comes to appearance design, Changan’s ability is not weak, and even has a high level. For example, its UNI series has won the love of many young people just because of its appearance.
But according to the current official promotional map, the Avita 11 is a coupe SUV with a slippery back. The front is too "simple", and there are no other elements except for the separate design of daytime running lights and headlights, but the light group is too narrow and long, looking a little hideous and awkward.
Avita 11 front
The side of the car is still normal, but the biggest difference in the back of the car is that its rear glass area is very small and it is sunken inward. This design may minimize the drag coefficient, but for the sake of the drag coefficient, it sacrifices the appearance that consumers value, and may affect the rear view. Is this really cost-effective?
The most controversial aspect of Avita, compared with the name and the appearance of the "sitting" model, is its theory of "emotional intelligence".
At the brand launch, compared to the product information introduction of Avita 11, Avita Chairperson and CEO Tan Benhong spent more time interpreting Avita’s brand definition, namely "emotional intelligent electric vehicle", and proposed "E.I. user request theory system".
Avita Launch
From Tan Benhong’s explanation of "emotional intelligence", Avita’s pursuit is to "add personal touch" to the car, just like a consumer’s confidant, so that consumers can feel the meaning of Avita emotionally, rather than just limited to a machine.
The competition of new energy automobile brands has already risen to the intelligent level. The new brand release does not involve the word intelligent, and it seems that it is embarrassing to introduce it to consumers. The continuous involution of the brand has enriched the intelligent interaction experience of automobiles, and the functions and forms have become more and more complex.
Avita’s invisible and intangible metaphysical concept is more like a deliberate gimmick to be different from AI artificial intelligence.
Anxiety over control under multiple interests
There is no eternal cooperation, only eternal interests. As a result of the cooperation of giants, Avita may be limited to the capital triangle.
For Huawei, which provides software systems and platforms to a number of automakers, the purpose of its layout is very obvious in the era of software-defined smart cars.
From the perspective of the industrial chain, Huawei will grasp the core of smart cars, grasp the traffic entrance of smart cars, and compete with car manufacturers for more has the voice over. Or through the cooperation of multiple manufacturers to accumulate production experience, and finally build their own cars.
Although Avita advertises as "the first emotional intelligent electric vehicle brand with Huawei’s HI full-stack smart car solution", based on the fact that Avita is one of Huawei’s many partners, there is no "halo" effect for consumers at all.
And also think about it, if Avita really enters the Huawei channel, then the Huawei exhibition hall with the M5 is now placed, can it still squeeze Avita 11?
Huawei store ask the world M5
Let’s talk about the "battery Mao" Ningde era, as a battery manufacturer, Ningde era in order to improve the vehicle company has the voice over, as well as the bargaining power in the market, in the past two years, gradually through financing means to invest in new energy vehicle companies, such as Nezha Automobile, Aichi Automobile, Byton Automobile and Geely Krypton and other brands.
In the same way, as more and more car companies cooperate with Ningde Times, the "halo" of Ningde Times is no longer a halo. The difference is that Ningde Times may have another purpose in entering Avita this time. Whether it is the Kirin battery previously released by Ningde Times or the highly integrated CTC technology to be launched in 2025, Avita may be one of the first brands to be put into use.
The use of new technologies and the improvement of vehicle competitiveness will lay the foundation for its foothold in the high-end market. This is also the reason why CATL will invest in Avita, which is more like a "test field" for power battery black technology.
As a "leader", Changan certainly knew that it was a big "hidden danger" to let its partners "master" the most important power battery in electric vehicles and the intelligence of its views, but it had to choose to compromise.
On the one hand, as a leading enterprise in the field of autonomous vehicle enterprises, Changan has been in a marginal position in the field of new energy. If it does not try its best to catch up in the short term, the gap will only widen until it is abandoned by the market. On the other hand, whether it is power batteries or intelligence, the research and development costs are extremely high, which is not something that traditional automobile companies can afford. Choosing cooperation is undoubtedly the best choice.
In this way, the three parties can be said to have "each mind". As a new brand, with the gradual development of Avita, once a certain part of the three-party cooperation changes, it may become a major disaster for Avita. This will not only make people think, after the embryonic stage, how much support will the three parties give Avita?
Nowadays, new energy vehicles are getting more and more crowded, and whether the track can accommodate Avita, a new player, the market will provide the answer.
At the moment of the epidemic, the fire of community group buying has begun to burn again.
Recently, it has been reported that Vipshop is recruiting a head of delegation in Zhuzhou, Hunan. Judging from the recruitment information disseminated, the first to recruit is the investment promotion staff (BD) – in addition to expanding the position and developing the head of delegation, the job content also includes assisting the head of operation and revenue, and the position treatment is calculated according to the basic salary of 4000 + performance + commission. BD is often the prelude to building the business and team, but on the major recruitment platforms, there is no official recruitment information for the time being, and this recruitment is more likely to be carried out quietly.
As an e-commerce platform that swipes TV screens all year round, takes clothing as its core category, and has a stronger "sale" mind, Vipshop and community group buying are connected in tandem, which at first glance is very inconsistent. But it is reasonable to analyze the business model. Vipshop has always wanted to cut from vertical categories to all categories, but the "lack of traffic" has always stuck its transformation lifeline. Even in 2017, Tencent and JD.com announced their investment in Vipshop, and Vipshop sales entered WeChat Jiugongge. The continuous supply of traffic from Tencent’s social products still failed to solve the anxiety of Shen Ya, the founder of Vipshop.
In the field of e-commerce, the division of online traffic has been basically stable, but offline traffic has not yet been fully penetrated, and there is still a chance to take a chance.
Community group buying is considered to be the hottest track in 2020, but this year, there have been subtle changes:
1. Compared with the "first day order and next day pickup" recognized by the industry in the previous two years, the model of community group buying seems to have returned to the essence of the original "group buying", a model of making a fortune from a private domain;
2. Regional and local groups have begun to thrive again, and even now it is a personal group – through tools such as Kuaituan, anyone can not be attached to a certain platform, become a leader, and enter the community e-commerce;
3. From high-frequency fresh food to daily general merchandise, consumers who have been cultivated are no strangers to group buying and even demand more.
The change of the competition landscape and the maturity of consumption habits have increased the "probability" of Vipshop’s community group buying. However, when Tongcheng Life, Food and Enjoy Club, and Shihui Group fell one after another, the orange heart selection and prosperous selection that brought capital into the game frequently contracted, and Duoduo Shopping and Meituan Preferred continued to lose money. The industry does not seem optimistic about Vipshop’s rash entry. In the second half of the increasingly complex industry, Vipshop up the ante may be a risky move, but it may not be a breakthrough.
"Group buying seniors"
Vipshop is not a traditional e-commerce platform. It first started by relying on "special sales" – it was more often called "flash sales" in the early e-commerce field. It is in the form of limited-time sales, regularly launching products of internationally renowned brands, at a discount of 1-50% from the original price for exclusive members to snap up for a limited time. This was a strong market demand a decade ago when there was a serious overcapacity in apparel: according to wind data, among the 87 listed companies in the textile and apparel industry, the cumulative inventory reached 73.20 billion yuan in mid-2012.
However, when the inventory dividend resources gradually dried up, the core competitiveness of the flash sale model was weakened. Vipshop’s competitor VANCL also launched flash sale, and the commission ratio was lower than that of Vipshop; Dangdang quickly launched "tail exchange", and the intention of challenging was obvious; not to mention JD.com and Tmall also launched their own special sales channels. For Vipshop, which started flash sale, the industry volume of flash sale is not as good as that of traditional e-commerce, and whether it is the supply chain or the self-produced traffic level, Vipshop cannot compete with the comprehensive e-commerce platform.
In such an industry context, there is neither stable goods nor closed-loop in-app traffic, and accurate consumer groups have become Vipshop’s final weight. Getting more external traffic and becoming the head of the vertical industry have become the key to Vipshop’s competition, and it has also become an opportunity for it to target group buying.
In 2012, at the height of the PK battle, Vipshop officially tested the "group buying" model. The essence of group buying is group shopping, which uses social stickiness to gather more consumers – that is, traffic, which is exactly what Vipshop needs. Vipshop set up the group buying channel "Vipshop Group" at that time, which made a distinction from the main category of clothing of flash sale, mainly engaged in daily necessities, including cosmetics, home improvement, accessories, snacks… However, by the third quarter of 2014, Vipshop began to shrink the group buying business. By the second quarter of 2015, the group buying revenue contribution had been reduced to 0.2% of the total quarterly revenue, compared to 5.5% in the same period last year.
Vipshop is now very rich in categories
In this regard, Yang Donghao, then the CFO of Vipshop, once explained that the unit price of the group buying business was only half of the company’s main business, but the company still had to pay for the delivery of each group buying order, and the profit margin of the group buying business was much lower than that of Vipshop’s main business. Considering the low unit price of the group buying business, there was also a certain gap between the repurchase rate and the sale, so the operation was adjusted – Vipshop’s first group buying test started with external traffic, and finally did not make money, and finally gave way to the company’s short-term revenue indicators.
In the fierce competitive environment at that time, it was difficult to say that this was a wrong move. But a few years later, Vipshop was still worried about traffic, and its motivation for entering the group buying market was still there. The change was that the giants who had entered the market in the past two years had already used their money to develop their consumption mentality and market education. When consumers began to pay for group buying, Vipshop’s sales crowd that had accumulated for several years became a valuable asset. It was so similar to the label attributes of the group buying crowd that it was not surprising that Vipshop, a veteran with the "group buying gene", chose to leave the market again at this time.
Fresh food e-commerce has long been deployed
Nowadays, when we talk about community group buying, it seems that "placing an order on the first day and picking up the goods the next day" has been taken as a definition. Duoduo Shopping, Meituan Preferred, Amoy Vegetables… have all strengthened the "fresh" label for it. And the "old three groups" of community group buying: Tongcheng Life, Prosperity Preferred, and Shihui Group, were first ordered in the WeChat group to pry the private domain, and then became a platform. In a track with a very diverse business model, community group buying, which was born out of "group buying", is essentially still in the category of social e-commerce.
In the past few years, Vipshop has focused its attention back on specials, but it has always been obsessed with social commerce.
Opening Xiaohongshu, it is easy to be confused by the message "Recruiting Vipshop community leaders and university leaders" – although both are called leaders, the functions of the leaders here are not similar to those in community group buying. One leader told "E-commerce Online" that after becoming a leader, you can "issue coupons" or "send links". "All Vipshop products can be sent, and consumers can get commissions when they place an order. In terms of commission ratio, shoes are 3%, clothes are 6-7%, and cosmetics are 1%. Take a coupon over 999 yuan minus 50 yuan as an example, customers can get 949 * commission ratio income." In addition, if a new leader is recruited, the old leader can get a maximum of 355 yuan recruitment income.
Unlike group buying, Vipshop launched the Mini Program and APP "Only Enjoy Customer" in 2015, which is the above-mentioned "secondary distribution + Mini Program" logic, which is actually more similar to Taobao customers. It does not need to "form a group", but distributes rebates. The same as the traditional group buying model is that they all rely on private domain groups. The head of the group has certain network resources and operational experience can also be reused.
At present, it is not clear how Vipshop carries out community group buying, but it actually has a lot of cards in hand.
The industry believes that Vipshop may adopt two models: 1. Community rebate model, not bound by the actual geographical location, through online sharing to users, successfully earn part of the commission; 2. Community head model, with the geographical location of the community as the coordinate, point-to-point offline laying, more similar to traditional community group buying, transferring the distribution and labor costs at the end to the head.
If the first model is adopted, the "distribution leaders" who only enjoy customers are ready-made resources, but because the offline geographical location of the leader and the members of his private domain group is not the same, the distribution cost of the goods is on the platform side, and the distribution location is high. If the second model is adopted, although it needs to re-expand and recruit the leader, it is more biased towards the "real-world friends economy". After the distribution is perfected, the sales situation will be more stable. Centralized order issuance, distribution costs are also lower than the former.
Weixiangke is actually a distribution app.
But no matter which model is adopted, Vipshop’s ultimate goal is to sell goods and precipitate traffic, requiring not only the head of the team, but also the cooperation of goods, logistics, and tools.
As early as 2017, Vipshop launched a fresh food project. In 2018, Vipshop launched a fresh community store "Pinjun Life" and set a goal of opening 10,000 stores in three years. At that time, Vipshop Fresh and Pinjun Life had been connected in the background, and consumers placed orders on Vipshop or Pinjun Life APP, which could be delivered to their door or picked up by the store. At the end of 2020, the investment company wholly owned by Vipshop invested in the parent company of "Vegetable Dongpo". Vegetable Dongpo focuses on fresh supply chain management and community group buying system technical services to help enterprises solve problems in the supply chain such as order, procurement, sorting, distribution, mall and operation background such as product selection, high-quality, marketing and other issues.
Judging from several cards, Vipshop is at least prepared, and it is more likely to choose the "Community Leader Mode".
Did the leaders buy it?
Tongcheng Life, Prosperity Optimization, and Shihui Group all started from the private domain, but in the end they all took the road of developing the platform. A contradiction that has been repeatedly mentioned is that the platform model is actually converting the private domain traffic of the head of the group into the public domain traffic of the platform. The pull between the head of the group and the platform always exists between the two.
A straightforward question is whether the new generation of group buyers, who are already familiar with group buying and have personal resources in their hands, still buy into the platform? Or, more pointedly, at a time when the supply of goods is so abundant, how much loyalty does the group leader have left for a single platform? "Anyway, it is a group. Instead of letting the platform charge me a commission, it is better for me to earn the money myself," said a group leader.
In the past 12 months, the other side of the community group buying head players have fallen one after another. Local and regional groups are becoming active again, and even individual groups are rising rapidly – a community group buying tool called "Kuaituan", Mini Program, is popular. It belongs to Pinduoduo and can help the head of the group to publish group buying, follow orders and asset details. According to relevant media reports, in June 2021, the GMV of Kuaituan was 2 billion yuan, and the internal expectations of Kuaituan were doubled to 4 billion yuan in November 2021. Kuaituan official claims that there are more than one million heads. At the end of February this year, Tencent also tested a group buying tool Mini Program "Goose Enjoy Group" on WeChat.
Fast Tuan Tuan mode, source: Cayman 4000
At this point, community group buying has begun to divide into two paths: the platform model and the head model.
The advantage of the head of the group model is that the growth is rapid, and the head of the group from all over the world can spontaneously open a group, which makes the cost of community group buying the original city opening and expansion point greatly reduced; but the head of the group model is not without disadvantages. Take the fast group as an example, it is mainly divided into the supply head, the big head and the small head. The supply head is often the brand owner and the distributor, and directly controls the product resources; the big head is the early purchasing agent and micro-business, and the network resources are rich; the big head can set the commission ratio and let the small head help sell – but in this process, the boundaries between the supply head, the big head and the small head are not clear, and the situation of the head of the group "rolling each other" is common.
Vipshop enters the market as a platform. At this time, when it gets involved in community group buying, it must first face the contradiction of "pulling between the platform and the head of the group".
The layout of the category is also a challenge: whether to put fresh food on the shelves? Fresh food is a high-frequency consumption, which has been verified by many platforms for excellent drainage effect, but its profit margin is limited, storage conditions are harsh and easy to wear and tear, which is different from the standard transportation of clothing and other products that Vipshop has always been good at. For Vipshop, the uncertainty of doing community group buying is still very high, which may be an important reason why the industry is not optimistic about it.
However, military risk tricks sometimes come out of the blue, especially in areas such as community group buying and social e-commerce. Running through the new model is still the expectation of the industry. Vipshop, which has been silent for a long time, wants to return to the center of the stage, and everything can only be clearer when its business surfaces.
Original title: "Another e-commerce company backed by Tencent, entering the community group buying"
1905 movie network news Explosion! The action crime movie released the theme MV "Breaking the Silence" today. The song was composed by arranger Chen Xueran, and the famous musicians Lin Qiao and Liu Enxun wrote lyrics, starring Yang Zi, Ren Xianqi, and Ouyang Jing. Under the hot-blooded and powerful melody, the three stars made a cool debut in the dark, singing high-energy confrontations between good and evil, good and evil in the interlacing of light and shadow. The film is directed by Renee Haring, starring Zhang Jiahui, Yang Zi, and Ren Xianqi. It will be released nationwide on August 2.
Yang Ziren Xianqi opened his throat coldly, Ouyang Jing reproduced high-energy rap
In the newly exposed "Breaking the Silence" MV, Ren Xianqi appears in a dark image. He led a gang of gangsters, wearing a mask, broke into the forensic center, launched a bloody looting, and threatened the lives of Zhang Jiahui and Yang Zi with violence. Yang Zi made a stunning appearance in a black leather jacket, and she was full of super A beating girls. "It is absurd and dazzling under the mask, and then one step forward to penetrate the fog and doom." In the cold song, she was fearless in the face of masked villains, and launched a Jedi counterattack in a dangerous situation. It is worth mentioning that Yang Zi had previously made a "notice" on Weibo, saying that he wanted to "break into the rap world". Now in "Breaking the Silence", she has fulfilled her long-cherished wish. She is a rapper, and she is full of cool style.
40 seconds of earth-shattering counterattack, closed space fierce fighting burns up the summer big screen
As one of the commercial films that attracted much attention in the summer, "Silent Witness" attracted the attention of many audiences with its intense rhythm and the real confrontation between fists and meat. Some viewers were deeply impressed by the oppression created by the film. In the morgue, the dissection room, and the laboratory, every inadvertent tool could become the key to the reversal. No one could predict what would happen in the next second, and the tension continued until the end of the viewing.
The classic escape setting, with the blessing of the action crime shell, highlights the sense of tension and fighting. Zhang Jiahui Yang Zi is the most national wall-breaking combination of Xianqi’s three most popular, but also breaks the dullness of the film and brings a new spark. And Renee Haring’s guidance has undoubtedly added a lot of chips to the movie’s viewability. As one of the most successful action crime film directors in Hollywood, he has contributed such classic masterpieces, which has made many fans look forward to his collision with Hong Kong action crime films.
The movie "Silent Witness" tells the story of Chen Jiahao (Zhang Jiahui) and Qiao Lin (Yang Zi), two forensic doctors, in order to protect the evidence and uncover the truth, and the gangster leader SANTA (Ren Xianqi) and his gang, in the forensic center. The film is produced by Wanda Film Media Co., Ltd. and Media Asia Film Production Co., Ltd. and will be released nationwide on August 2
1905 movie network news The 26-year-old actor was selected at the age of 11 to play Zhou Xiaodi, the son of Zhou Xingchi in the movie. Then she signed an 8-year contract with Zhou Xingchi’s agency, Xinghui, and Xu Jiao chose to study abroad. After the agency contract ended, she did not sign a contract. In the blink of an eye, Xu Jiao was already 26 years old. Recently, she announced her return to Xinghui and returned to the arms of her old employer.
On the 19th, Zhou Xingchi’s agent Chen Zhenyu posted a photo of Xu Jiao and wrote "Xinghai is sailing, shining brightly. Welcome back to the big family of Xinghui." In the photo, Zhou Xingchi holds Qizai’s doll in hand and appears in the same frame as Xu Jiao. Xu Jiao forwarded: "In a flash of a finger, I’m back!" Announcing the re-signing of the contract with Zhou Xingchi’s company, and she also posted a meeting gift.
Zhou Xingchi also specially posted on the social platform for this: "Little brother has never flinched after all the storms in his life, but today he was scared and shrank. Zhou Xiaodi, the naughty boy of Changjiang No. 7, actually turned into a woman."
The continuation of the relationship between the two also surprised many fans, saying: "Welcome back after learning" "I am so relieved, inexplicably moved" "Looking forward to the new works of the two!"
Preliminary preparation: Disney provides English dialogue text and Chinese translation table of nouns
"Guardians of the Galaxy" was released on the mainland on October 10, and Jia Xiuyan did some preparation work in late June when he learned that he would be a translator for the film. "I watched Tieba and gained a deep understanding of the story and the characters in it through the Internet. In fact, it is necessary to understand the background of the film. There will never be a situation where you just start reading without watching or understanding anything."
In July, she got the English dialogue text, the Chinese translation table of nouns and the film manual. These three things may be relatively unfamiliar to ordinary netizens, all of which came from the film, which was provided by Disney, the filmmaker of "Guardians of the Galaxy" this time. "The international version of the dialogue text is much more complicated than our common Chinese scripts. The rulers, names, place names, scenes, etc. are all written very clearly."
The ruler that Jia Xiuyan mentioned refers to the size and time of each sentence. Basically, each sentence should be controlled within 20 words. When translating, parentheses, punctuation, and annotations should not be added, and the subtitles should not appear difficult words that hinder the audience’s understanding. Speaking of this, Jia Xiuyan gave an example, "For example, the word’covet ‘is actually not so easy to understand, and Director Zhang also said that the audience will not be so clear when the word is said, usually we will change a word and replace it with something easier to understand."
The Chinese translation table of nouns stipulates the Chinese translation version of some fixed nouns, such as people’s names, place names, etc. The planet "Terran" mentioned in the film is specified as "Special Blue Star" in the Chinese translation table of nouns. The movie manual will explain the overall style tone and general content of the introduction. Take "Guardians of the Galaxy" as an example, the movie manual will mention that the movie is humorous and will also give a general introduction to the Marvel Universe.
Each of the five protagonists in "Guardians of the Galaxy" has its own unique personality, which also needs to be distinguished when translating and dubbing. "Drax speaks in a crepe, and Kamora is a woman and a man. When we translate the dialogue, we must highlight these characteristics in order to make the audience feel their charm." Jia Xiuyan revealed that sometimes the film will ask the translator to replace a certain noun with a local word, so that the film can be better "down-to-earth".
Translation process: multi-party handling and layer-by-layer checks
After really entering the translation work, it took 7 days for Jia Xiuyan to complete the translation of the text dialogue and the script, and then the voice actors went into the studio to record, proofread, and go through a process of proofreading the subtitles.
During the translation process, Jia Xiuyan will also work with the film,translationThe director communicates, mainly targeting some laughs and difficulties. After the translation is completed,translationThe director will review, "This is also the most critical and important review. He will check whether the dialogue is complete and smooth, and also see if the dialogue is in line with the identity of the character, and the artistry of the lines should also be considered."
After entering the studio, the director, translator, filmmaker, sound engineer, voice actor, Chinese text correction recorder and others will be present, and during the word-for-word recording process, they will correct and modify. Then, there is the subtitling staff’s review. According to Jia Xiuyan, when using professional subtitling software to upload subtitles, in addition to correcting typos, subtivists will also proofread the lines again. After the subtitling staff, there will be someone who will continue to review, which is the production director. After the latter gets the subtitle file, he will check whether the lines are accurate again, and will also remove some mood words, such as "ah", "is" and so on.
Finally, the subtitles are handed back to the translator, who performs another pre-review. When all the people behind the scenes have completed their work, the film will be submitted for review. Although the relevant personnel are mainly examining the technical problems of dubbing, they will also propose changes to the Chinese dubbing and subtitles.
To sum up, the translation process of a foreign film is indeed, as Jia Xiuyan put it, "a layer of checks."
extended reading
1. Jia Xiuyan has been working as a translator for about 8 years. She did not graduate with a major in English, but she has certain advantages in Chinese. As netizens know, she is an employee of the Bayi Factory. When she first came to the Bayi Factory, she followed the arrangement of the leader and began to get in touch with the translation work. After several years of study, she gradually translated some batches.
2. Zhang Yunming is a well-known translation director in the mainland and the director of Disney International Dubbing Company China. He has extensive experience and has dubbed Tang Seng in the 86 version of "Journey to the West".
3. There are four major ones in the mainlandtranslationThe units are Beijing Film.translationFactory (China Film Group Translation Center), Bayi Film Studio, Shanghai FilmtranslationFactory and Changchun Film Studio.
4. A foreign language filmtranslationThe process requires at least eight procedures.
(1) China Film Import and Export Corporation: responsible for reviewing imported films, distributing films to the four major film studios, assisting and supervisingtranslationProcess, review of translation quality
(2) Producer: undertaketranslationTasks, choosing a director, translator, sound engineer, and the entiretranslationprocess responsibility
(3) Translation: Translate the dialogue of the film, make the dialogue script, and proofread the subtitles script
(4) Director: Proofreading the dialogue script, selecting actors to organize dubbing
(5) Voice actor: voice actor
(6) Recording engineer: dialogue recording and mixing
(7) Subtitle staff: produce subtitles and proofread subtitles for films
(8) The person in charge of the film: for the wholetranslationprocess responsibility
Recently, the shared power bank has been named "assassin" and rushed into the hot search. It used to charge 50 cents per hour, but now it charges 4 yuan or even 10 yuan per hour. The shared power bank that can be seen everywhere in life has become the focus of public opinion due to the price increase. Many netizens complain that "this is to encourage everyone to buy their own power bank".
A few years ago, under the name of "sharing economy", shared power banks were favored by capital. In just 10 days, the amount of financing reached 300 million yuan, and more than 20 institutions entered the market. At that time, smartphones were fully functional, power consumption was getting faster and faster, and charging had become a high-frequency demand. With the trend of "sharing economy", shared power banks quickly entered the market. According to public data, as early as 2020, the number of users of shared power banks was close to 300 million.
At present, the shared power bank market is showing a concentration of leading companies. In 2021, Monster Charging will go public, Street Power Search will merge, and Xiaodian will also sprint to IPO, forming a pattern of "three power and one beast". However, under the epidemic, the shared power bank companies that focus on offline scenes are actually under certain pressure. The competition at the channel end is increasingly fierce, and the battle for points is intensifying.
According to a third-party report, based on the operating income of shared power banks to calculate the market size, it is expected that the average annual compound growth rate will reach 20.8% in the next five years. In the case of better prospects, prices have risen, but losses have increased. Services have been complained by users, and shared power bank companies still cannot find business growth. The current situation is very embarrassing.
Charge up to 10 yuan for 1 hour
"I am a big user of electricity," a shared power bank user from Beijing told China News Weekly. Due to the frequent need to participate in business activities, he has become accustomed to borrowing shared power banks when his mobile phone is out of power, but recently the price after being used has "stung": "It takes less than half an hour to charge 4 yuan."
In addition to questioning the recent increase in the price of shared power banks, the above users also found more details. When he checked past usage orders, he found that a shared power bank using small electricity once took 2 hours and 5 minutes and charged 12 yuan. However, the charging standard is 4 yuan per hour, and it will be returned free within 3 minutes. Less than 1 hour is calculated as 1 hour.
"This means that I charged 4 yuan more for an extra 5 minutes, is that reasonable?" the user questioned.
According to public research, among the users of shared power banks, business people, young women, car users, game users and video users use shared power banks more frequently. These people often become a loyal paying client base because of the long use of mobile phones, the inconvenience of carrying their own power banks and the low price sensitivity. However, recently these users with low price sensitivity also feel that they can’t afford to share power banks.
Previously, according to media reports, in many cities such as Shanghai, Hangzhou and Nanjing, the price of shared power banks has risen to about 4 yuan per hour, and some popular scenic spots have reached as high as 7 or 8 yuan per hour. Reporters visited and found that in major business districts in Beijing, the charging standards for shared power banks vary. Shopping malls, bustling tourist attractions and streets in the core business district often charge more, generally 4 yuan to 6 yuan per hour. At individual points, the price is higher, reaching 10 yuan per hour, such as in some scenic spots and high-end sales offices.
In fact, different shared power banks may have different prices and charging standards in the same place. Looking at the Mini Programs of various power bank manufacturers, taking the area near a core business district in Beijing as an example, most monster charging charges 2 yuan every half hour, and it is free to return within 3 minutes. Less than half an hour is calculated as half an hour; most small electricity charges 1.5 yuan or 2 yuan every half hour, and it is free to return within 3 minutes. But the difference is that in some places, less than 30 minutes is calculated as 30 minutes, and in some places, less than 1 hour is calculated as 1 hour, and the difference between these two places is often only a few hundred meters.
A staff member of the shared power bank revealed to China News Weekly that there has been no uniform price for the shared power bank, and the price of each point is different, because there are direct sales points and agent points in the middle, and different people and merchants negotiate the price, and the final price will be different. "Many times, the company’s control over the price is not so strong, and the room for human manipulation is relatively large," the staff member stressed.
Shi Songpo, vice-president of Rock Capital, pointed out that "in the early days, the price of power banks was mostly charged 1 yuan per hour, but now it is mostly concentrated at 3 to 4 yuan per hour. This kind of price increase is not an isolated case in the sharing economy industry, and the price of shared bicycles is also rising. At present, there is no unified pricing rule in the industry, especially in the case of the increasing proportion of the agency model, the price control of power bank manufacturers has actually become weaker. The phenomenon of random pricing by agents and point merchants is relatively common, and there is often chaos of different prices for the same brand on the same floor."
Why become an "assassin"?
Around 2017, it was in the period of perfect development of smart phone functions and the prevalence of various large-screen applications. At that time, people used mobile phones for an average of 1.86 hours a day, but the power problem of mobile phones has not been solved. Shared power banks have become a trend, and players from all walks of life have poured into the industry, occupying major shopping malls, stations and other traffic-intensive places. Capital has also entered the market, and the amount of financing has reached 300 million in just 10 days.
Within a year, the leading companies announced profits one after another: Caller first announced a break-even, and then Street Power and Small Power announced profits respectively. The financial data of Monster Charging showed that the net profit in 2019 and 2020 reached 166 million and 75.40 million yuan, respectively. In 2021, Monster Charging was listed in the United States, demonstrating the business model of sharing power banks. In 2021, the industry concentration was further enhanced, and Small Power Technology submitted a prospectus to seek listing; Street Power and Soo Power merged into Bamboo Mang Technology, forming a pattern of three "small bamboo beasts" competing.
According to a public report, in the first half of 2022, the number of devices, transaction volume, and order volume in the shared power bank industry increased compared with 2021, with CR4 (the top 4 share concentration in the industry) exceeding 90%. In fact, the price of shared power banks has increased several times in the past few years. In the second half of 2019, the price of shared power banks increased to 2 yuan per hour. In the second half of 2020, the average charging standard of major platforms increased to 3 yuan, and this year it reached 4 yuan per hour.
Shi Songpo said that in the sharing economy, the price increase of shared power banks is still relatively fast, and the primary factor for collective price increases is that the industry reshuffle period of low-price drainage has passed, and the tail players have been cleared and entered the oligopoly stage. These companies originally pursued market share, but now turn to profit.
"In fact, the price of the shared power bank is not expensive, such as taking the bus and subway, it is normal to spend a few dollars for five minutes, but the shared power bank has caused so much controversy, or there is a problem with the service." Zhang Yi, CEO of iiMedia Consulting, stressed that if the quality can be improved, it does not matter if the price is a little more expensive.
In the media report, a user rented a shared power bank from a hospital in Kunming, Yunnan, but when he returned it, he found that the warehouse was full and could not be returned, and there was no return point nearby. The user didn’t know what to do for a while. In addition, there are two models of shared power banks displayed in the Mini Program. These two models do not support mutual return. The user asked the customer service about this situation, and the customer service asked to return it by mail and asked the user to bear the cost. The user expressed dissatisfaction, and the company that owns the power search did not give a solution.
Previously, the regulatory authorities conducted a survey on the pain points of shared power bank services, and the survey showed that billing was not stopped after return, renting was easy to return, difficult to return, and the price logo was not significant, and the charges were unreasonable. On the Black Cat complaint platform, there were as many as 70,000 complaints about incoming calls, 25,000 complaints about small electricity, and 15,000 complaints about monster charging, including malicious deductions, failure to return, and false propaganda.
A picture circulating on the Internet shows that a user has purchased more than 40 shared power banks in the past two years. Generally, shared power banks have a "buy-out" mechanism, which stipulates that if they are not returned for a long time (about 7 days) after charging, the full deposit of 99 yuan will be deducted. Many users who borrowed the power bank and forgot to return it often "lost" 99 yuan to take the shared power bank home.
"Recently, shared power banks have been controversial, and the core problem is that the price has risen to a certain extent, but the product service and quality have generally shown a downward trend, and the price and service are far from consumers’ expectations." Zhang Yi told China News Weekly that the most widely criticized power bank is the slow charging speed, so it is not high in terms of consumer satisfaction.
The dilemma of a single profit model
In the past two years, affected by the epidemic, the business of sharing power banks is not easy to do.
According to the financial report data, Monster Charging’s revenue reached 1.427 billion yuan in the first half of this year, and 1.819 billion yuan in the same period last year, a significant decline year-on-year. In fact, Monster Charging has experienced a year-on-year decline in revenue for three consecutive quarters. In the fourth quarter of 2021, Quarter 1 of 2022 and the second quarter of 2022, revenue declined by 9.7%, 13% and 29% respectively.
In terms of profit, in the first half of the year, the monster charging loss reached 280 million yuan, while in the monster charging profit in 2019 and 2020, the net profit added up to 242 million yuan. At present, the monster charging has lost money for four consecutive quarters, and the loss is expanding.
According to the financial report, the entrance fee and commission paid by Monster Charging to merchants have increased year by year. In 2019, this expenditure accounted for 48.2% of the revenue of the power bank, and in 2021 this data reached 61.1%. Shi Songpo believes that the reason for raising prices and pursuing profits is not only because of the increase in market concentration and oligopoly, but also because of the single profit model of shared power banks, serious losses and fierce competition.
"We can see that companies such as Monster Charging are paying more and more commissions to third parties. This is because of the compromises that manufacturers have to make during the winter under the pandemic. Under the situation that the industry’s profits are further under pressure, high-quality points are the focus of the efforts of shared power bank companies. The intensification of competition for high-quality points has led to the increase in the cost of distribution venues, and both the entrance fee and the commission are increasing, further boosting the price of power banks."
The above-mentioned sharing power bank staff pointed out that the business of sharing power banks is "cannibalism", and the increase in the frequency of renting power banks will increase the income, so the point is very important. The demand for renting in crowded places is relatively large, so the price of these places will be higher. If it is a direct operation, it is very expensive to raise a very large ground team. Therefore, this year, companies such as Monster Charging have turned to agency operations. In this case, they mainly rely on renting machines to make money, but this has led to the result that the pricing power is controlled by the agent.
Zhang Yi said, "In recent years, shared power bank companies have encountered great pressure to lose money, mainly due to the competition for channels. Everyone is overdrawing prices and profits, and stimulating channels through third-party commissions, entering a vicious circle."
According to public data, it is expected that by 2025, the market size of shared power banks will reach 27.80 billion yuan, and users will break through 700 million. Zhang Yi believes that the current mobile end point intelligence is getting higher and higher, the demand for electricity consumption is also increasing, and the battery life problem has not been fundamentally solved, so there is still room for the future development of shared power banks. He also stressed that only by improving products and services can we win the favor of consumers.
At present, Zhumang Technology is developing new businesses such as shared charging stations for motorcycles and smart retail containers. Monster Charging has also relied on millions of power banks to incubate the Baijiu brand through private domain traffic. Xiaodian also revealed in its prospectus that it wants to enter the short video field.
"Shared power banks have actually become large-scale, and the popularity of first- and second-tier cities is already very high. However, under the cold winter, the problem of profitability is prominent, and even if it expands, it will not increase profits." Shi Songpo said that now companies are looking for different profit models, trying to bring new increments, but whether it can really solve the single profit model still needs time to verify.
Nowadays, the car as a second living space can no longer meet the needs of young people only by relying on the three basic parts. It is smarter and more entertaining to capture the hearts of young people. Today we will talk about this Sanhao SUV, which is the best-selling SUV under its umbrella.
Five years ago, a sentence of "Hello, Boyue" ushered in the era of Chinese cars leading the world in intelligence. Now, Boyue X is listed, up the ante on the three good qualities of good-looking, easy-to-open and smart, inheriting the foundation of the Boyue family, injecting the new soul of X with "Flux energy surging, Relax enjoying freedom, Outfox outsmarting the future", and becoming a Chinese style intelligent SUV.
Powerful chip guarantees fast and smooth response, and AI voice is full of fun
One of the highlights of Boyue X this time is the Galaxy OS intelligent control center jointly built by Yikatong Technology, Geely and Baidu. This car-machine system adopts a new design method in voice interaction. It not only has new technology inside, but also is very user-friendly, once again defining the new standard of the 4.0 era of automotive intelligent digital cockpit. Geely Galaxy OS adopts a new generation of E02 high-performance digital cockpit computing power platform, 12nm process, 6G random access memory, 64G storage memory, and 8-core CPU, which makes the whole vehicle faster, the system response is faster, and the application switching is smoother. In addition, as the first mass-produced model of Baidu’s independently developed Honghu chip, Boyue X is equipped with Baidu Honghu intelligent voice computing platform and Mobileye EQ4 intelligent driving computing platform. The powerful chip integrated in multiple domains allows Boyue X intelligent cockpit hardware level to exceed the same level, greatly improving the wake-up speed, making the interaction experience smoother, just like a real-time conversation with friends.
This time, the AI real voice on Boyue X can record the voice of your closest relatives as a real voice package. At the same time, you can customize Q & A, talk and interact with relatives and friends in the car, and the boring driving becomes full of fun. It can be seen that the wake-up control can be directly read on the screen, reducing manual operation, and escorting the safety of you and your family.
All-dimensional interaction is intelligent and convenient, and the intimate cockpit atmosphere is full
The new intelligent AI interactive cockpit of Boyue X helps you bid farewell to the cold machine, and the whole vehicle brings a more considerate and warm driving experience. From the perspective of atmosphere, Boyue X directly fills the standard. The 72-color light-sensing interactive ambient lights equipped with the high-end version can link driving, sound and music, and 12 BOSE sound like a moving music hall, bringing palace-level sound effects.
There are also meters, cars, and HUD three-screen linkage, content display seamless connection, support for navigation three-finger sliding screen, instrument full-screen display navigation, so that drivers do not miss every intersection; 540 ° panoramic image with chassis perspective, smart non-sensory mobile phone digital key and mobile APP remote control, directly beyond the same level, shoulder-to-shoulder luxury. It is worth mentioning that the Boyue X is also equipped with a visual L2 + level intelligent driving assistance system, which can follow the car, recognize the road, avoid danger, remind, actively stop, actively follow, and automatically turn corners. At the same time, there are corresponding animations on the instrument for cars, cars, trucks, and pedestrians, which display the following distance in real time. Intelligent driving assistance is more visual, allowing drivers to understand the vehicle conditions and road conditions, and add a safety guarantee for themselves and their families.
Open ecosystem is fully covered to meet the entertainment needs of the younger generation of users
When it comes to Boyue X, the most interesting thing for young people is to launch Tencent TAI3.0, Huawei Hi-car and other ecological applications on Boyue X in conjunction with Tencent, Huawei and other first-tier manufacturers. The car covers music, video, navigation, life, games, WeChat, Douyin, smart home and other applications, so that social and entertainment can be seamlessly connected in travel and daily life, and truly drive with eyes and hands, and communicate with mouth and ears. In-car WeChat voice calls and location sharing can be realized synchronously; Huawei Hi-car is automatically connected to the Internet, automatically flows and switches between the car and mobile phones, and collaborates across screens, which is very convenient. When relaxing in the car, listen to music, brush Douyin, and watch videos. Who can resist such a pleasant experience?
Over the past five years, the Boyue family has won the trust of super 1.36 million users with the three good qualities of "good-looking, easy-to-drive and smart". From the pioneering "Hello Boyue" voice interaction in the industry to the full adoption of car-grade chip hardware, Boyue has been leading the intelligent development trend of China’s smart cars. Not only top-selling in the domestic market, it has occupied the top three SUV sales in China for many years, but also sells well in 25 countries and regions such as Russia/Philippines/Malaysia in Europe, Asia and America. It is one of the fastest models to break through the 1 million in the entire SUV market.
In the future, Boyue will continue to listen to the voice of users, guided by user requests, and continue to innovate and break through to cover a larger market to meet the different needs of young users in the new era. Boyue will use its strength to face the future market, take everyone to continue to travel south and north, and move towards the distance together with the same original intention.
1905 movie network news Produced and directed by the director, Andy Lau, and starring in the absurd comedy movie is currently in hot release. On the first day of the film’s release, it won many audience praise and high scores on various platforms. It also rose in the ratings of Zhihu and Hupu double platforms.Whether it is the warm emotional core, the humorous plot or the wonderful interpretation of the powerful actors in the film, the audience is full of praise, and it is called "the film that cannot be missed during the Spring Festival of the Year of the Ox".
"Life is changed, life is changed." Recently, the film released a special short film "Flip Over", which combined with the New Year’s atmosphere to send everyone a witty and humorous "poisonous chicken soup" style blessing, encouraging every unknown generation to turn over the Year of the Ox, change their way of life, and turn the world around.
The rating is eye-catching! The praise is rave!
"There is also warmth in laughter, and the viewing process is like a spiritual spa"
Cat’s Eye rating is 9.1, Taojiao’s rating is 9.0, Zhihu’s rating is 9.2, Douban’s rating is 7.6, and Weibo’s big V recommendation rating is 90%. The movie "Crowd" was released one day, and it has already received praise and recognition from many audiences, and they have expressed their viewing feelings one after another. This is a movie related to you and me. Everyone can see themselves in the movie and experience the emotions that hit the bottom of their hearts. Someone commented "This is about the loss and awakening of life. After laughing, you can feel the warmth of the movie."
More netizens admitted that "the localized interpretation makes people feel more cordial, and the warm emotion touches people’s hearts." More movie fans said that "it is like the soul has experienced a spa and experienced a rare movie viewing experience." Everyone felt healing from the screen and harvested warmth from the performance. Audiences also expressed their love for the movie on various platforms with adjectives such as "must see during the Spring Festival", "worth second brushing", "no urine points throughout the process" and "advanced performance details".
Created by director Rao Xiaozhi, the film "Crowd" is a Spring Festival hit. It tells the story of the top killer Zhou Quan (Andy Lau) and the lonely group actor Chen Xiaomeng (Xiao Yang) switching identities in an accident. The killer re-examines love and life in the process of falling to the bottom; the group reinvents the story of life in the process of impersonating the killer.
In addition to the emotional core of "warm heart", the unique presentation of the film also refreshes the audience. Many audiences expressed their deep impression of the stage elements in the film. The viewing process is like "play within a play", "advanced classical music makes people intoxicated", and the film’s original production and ingenuity have captured the hearts of many audiences. In the Spring Festival of the Year of the Ox, "Crowd", which is like a warm current of joy, is worthy of being included in your viewing list!
Good luck! Bad luck!
"Watch’Crowd Surge ‘return to the furnace during the Spring Festival and remake it, change the way you live"
In the "Turning Over" special short film released by "Crowd", the demonic style brings the audience the first bowl of "chicken soup" of the new year – the passage of time and the turning of bad luck. Even if you live in a messy rental house, Zhou Quan can arrange the room in an orderly manner and find your own spring; in the moment of loneliness and disappointment, you can’t give up yourself like Chen Xiaomeng, there will always be a beam of light to illuminate your progress.
Achievement is just an ordinary migrant worker, but also live an active life. I believe that the god of fate will favor you who are diligent; what should I do if my wallet becomes empty and my pocket bottoms out? Of course, I can’t be discouraged, it is also possible to get rich overnight. Facing the situation of life and adjusting my mentality is the way to turn the page. The ridicule caused by the exchange of life between the two in the film is ironic, and the story of boiling blood is full of excitement, which is not to be missed.
Also released alongside the special short film is a double poster of Andy Lau’s "acting" version. In the movie "Crowd", the top "killer" Zhou Quan (Andy Lau, played) and the down-and-out group actor Chen Xiaomeng (Xiao Yang, played) start a journey of exchanging lives. The poster follows their identity transformation, presenting the plot direction of "drama is like life, all rely on acting".
The film’s star, Zhou Quan (played by Andy Lau), is dressed in a tuxedo of street performance. It is very curious whether this is his living capital that took root in the bottom after losing his memory, or his diverse experiences of a decent life. It is also worth pondering whether the stack of documents raised in his hand is the real proof of his rich life or the tool of his crime in the rivers and lakes.
The other star of the film, Chen Xiaomeng (played by Xiao Yang), is clutching the objects related to his own destiny, holding a shiny pistol in his left hand and a rough sling in his right hand. How will the pistol and the sling affect his life? How can a frustrated life turn things around? How does a dashing life fall from the sky? And whether the flying keys in the poster are inextricably linked to their journey of changing identities.
On the road to playing others, the two leading actors have experienced some interesting plot episodes and experienced some heart-piercing moments. I believe that walking into the cinema will provide the answer.
