Wen | wardrobe

Historically, there are countless long-lived models. However, if any car is still active in the car world over the age of 60, I can only tell the S-class harmony at one time, even though the facade of the 3 Series is "only" 44 years old.

60 years old is a hurdle in life, so it is true for cars. Most of the models that can prolong life so far occupy the position of "king" of the brand family and are the undisputed masters.

But it gives a different answer, because the handle is a taxi.

Old car fans should know that its predecessor is called "BULEBIRD", which is different from the new LANNIA derived later. It is the true "native bird" that expresses one’s heart directly.

It came out in early 1959, when it was also called Datsun. The most epoch-making place of the first generation is that it was not only sold in Japan, but also exported to South Korea. It can also be seen in Taiwan Province, China, but its name was changed to Yulong 704. At the same time, it is also very popular in Europe, and it is the first Japanese car with a hot sales in Europe.

At that time, Japan had already sent MacArthur away, and gradually emerged from the ruins after World War II, and the economy entered a period of rapid recovery. However, the industrial level still lagged behind the western European world, and cases of successful East learning emerged one after another. At the same time, the early generation, which had high hopes, entered the American market and failed, and the oil crisis that made Japanese cars rise in an all-round way didn’t happen until the 1970s.

Therefore, the success of the first generation in the western market was a feat of the Japanese community. Since then, it has established its status as a best-selling car and a pillar.

Aside from the sporadic imports into the coastal areas of China in the 1980s and 1990s, the real origin with the China market began in the Millennium.

In 2000, the first car was officially rolled off the production line in Huadu Factory, which was built on the basis of the ninth generation U13 laid in the 1990s. When everyone thought it was the first brand to make cars bigger for consumers in China, the first generation knew how to comply with consumers’ requirements, and extended the length from 4585mm to 4664mm (but it remained unchanged at 2620mm). At the same time, it modified the configuration according to local conditions and was set to be more in line with the complex road conditions in China.

In 2001, the acquisition and reorganization were completed, and the technology imported from Japan was upgraded and improved, and the second and third generation domestic products were introduced one after another. The second generation was produced in Xiangfan, Hubei Province, and the car was equipped with a car phone and a HUD flat display, which seemed to be against the sky at that time, making the competitor Santana 2000 look like a hick in front of it.

In 2003, the third generation was produced, which changed little compared with the second generation, mainly reflected in the two-color and pie. It is worth remembering that this generation was the last cooperation with Taiwan Province Yulong. After that, a joint venture company was established, which we are familiar with now.

In 2004, Zhizun was introduced, and the service for the carriage environment was brought into full play in this generation. Not to mention satellite navigation and Bluetooth phone, even the seats have pneumatic massage function. The fame of the big sofa may have been established from this time.

From to, the cumulative sales volume in China exceeded 300,000 vehicles, which kept the top three sales volume of mid-level vehicles at that time, and made great achievements for its development. The model was renamed after Zhizun, and perhaps even I didn’t expect it. The 300,000 was originally only one tenth of the later army.

Last night, the 14th generation was officially listed. Although the design has been striving to be younger in recent years, the whole listing conference revealed a strong family from slogan, scenery, cut-out animation, short story, every word of the leader’s speech, the host was a couple file composed of david lee and Guo Xiaomin, and even "Kiss My Baby" sung live by Emil Wakin Chau.

The bottom of my heart is very clear, young is young, and the root of living is never to be lost.

The essence of Zhenge is to serve the family, and the things that serve the family often have just-needed properties. Therefore, the 14th generation powertrain is composed of the 3rd generation HR16 1.6L naturally aspirated CVT, and the taste is still familiar.

Thanks to the drop to 0.26Cd, which is comparable to the level of GT-R, the 100 km is further squeezed from 5.2L in the previous generation to only 4.9L in the new generation.

What bike do you want?

In addition to being close to the people, there is also the price. The guide price of the new car is 109,000-143,000 yuan, which is lower than the guide price of 119,000-149,300 yuan sold in the later period of the previous generation. If there are no accidents, the thirteenth generation models will be classified as classics and sold together with the new generation and two generations.

According to the data of the Ride Association, it won the first place in China’s sales list with 481,216 vehicles last year, which is largely related to its strategy of "new and old under one roof".

Generally speaking, explosive cars have the following portraits: large market demand, appropriate timing, high value, niche but accurate positioning, perfect channel sinking work and price advantage. Only one car needs to meet the characteristics in the above portraits, and it doesn’t need to meet all of them. Sometimes it only needs to meet one, so it has the potential to become an explosive car.

More conservatively, demand and price are two explosion characteristics that must be met. When the new generation goes on the market, the old generation retreats to the second line and sells under the same roof. For car companies, the old model can not only reduce the production cost as much as possible, but also enlarge the price advantage of the explosion car twice.

Moreover, the sales data of the automobile market after entering the cold winter tells us that when the economic environment is facing downward pressure, consumers tend to choose models with high reliability and high value preservation rate, which makes it meet one more explosion factor of "the right time to appear".

When a car is a department, there are two cars, which meet the characteristics of three explosions. It is difficult to think about not selling much and not living long.

Therefore, when many car companies are busy completely rejuvenating their products, I think that moderate rejuvenation is a more rational decision. Because it is clear that what the "king of family cars" has to do is to interpret happiness as simple as that, and the simple definition of happiness is a family of four, with cats and dogs.

Slogan’s "people, cars, life" is the same.