[Autohome Industry] The accuracy of map navigation largely determines the level of online car-hailing service. If the positioning is inaccurate, you may have to spend half a day looking for a car, which is time-consuming and expensive. On June 18, Shouqi announced a cooperation upgrade with Baidu Maps to further improve user travel efficiency.
Whether the navigation map is good or not can be seen from three dimensions. First, positioning accuracy, inaccurate positioning will waste a lot of time for users; second, route planning, whether the optimal route can be recommended for users; third, trajectory correction, to prevent drivers from detouring and other situations.
The upgrade of the first car-hailing map focuses on the above three aspects. What’s more interesting is that passengers can choose their own route and modify their destination directly on the app. Passengers can dynamically adjust their travel plans according to the optimal route recommended by the map in real time.
According to the data of the Prospective Industry Research Institute, in 2018, the top three mobile map market shares in China were Autonavi Maps (33%), Baidu Maps (32.7%), and Tencent Maps (15%). Autonavi Maps is owned by Ali, and the map market is also contested by BAT three companies. Like Autonavi, Baidu Maps also adopts an aggregation platform model. Strengthening cooperation with Shouqi about cars is also competing with Autonavi Maps.
When it comes to online car-hailing, of course, Didi cannot be ignored. In 2016, Didi established a map company "Dietu Technology" to conduct self-developed navigation map research and development. However, because it is not open to the public, ordinary users generally do not know much about it. On June 11, Chai Hua, the head of Didi Maps and the public transportation department, came forward to answer the question of the route planning of online car-hailing to the public. The competition for the map market is another dark battle for online car-hailing companies in the public eye.
For users, the concern is whose map is more accurate. Whether you are in a car or driving by yourself, a good navigation map is indispensable. Which map do you think is better to use when you go out? (Text/Autohome Jiang Pingping)